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• Use Google Analytics and risk fines, after CJEU ruling on Privacy Shield

  27 août 2020, par Joselyn Khor — Privacy
  EU websites using Google Analytics and Facebook are being targeted by European privacy group noyb after the invalidation of the Privacy Shield. They filed a complaint against 101 websites for continuing to send data to the US. 

  “A quick analysis of the HTML source code of major EU webpages shows that many companies still use Google Analytics or Facebook Connect one month after a major judgment by the Court of Justice of the European Union (CJEU) - despite both companies clearly falling under US surveillance laws, such as FISA 702. Neither Facebook nor Google seem to have a legal basis for the data transfers.”

  

  The Privacy Shield previously allowed for EU data to be transferred to the US. However, this was invalidated by the Court of Justice of the European Union (CJEU) on July 16, 2020. The CJEU deemed it illegal for any websites to transfer the personal data of European citizens to the US. 

  They also made it clear in a press release that “data subjects can claim compensation for inadmissible data exports (marginal no. 143 of the judgment). This should in particular include non-material damage (“compensation for pain and suffering”) and must be of a deterrent amount under European law.” Which puts extra financial pressure on websites to take the new ruling seriously.

  Immediate action is required after Google Privacy Shield invalidation

  The Berlin Commissioner for Data Protection and Freedom of Information therefore calls on all those responsible under its supervision to observe the decision of the ECJ [CJEU]. Those responsible who transfer personal data to the USA - especially when using cloud services - are now required to immediately switch to service providers in the European Union or in a country with an adequate level of data protection.

  As the ruling is effective immediately, there’s a pressing need for websites using Google Analytics to act, or face getting fined.

  What does this mean for you ?

  If you’re using Google Analytics the safest bet is to stop using it immediately. 

  "Neither Google Analytics nor Facebook Connect are necessary for the operation of these websites and could therefore have been replaced or at least deactivated in the meantime."

  If you still need to use it, then you’ll need to inform your visitors via a clear consent screen. This banner needs to make clear their personal data will be sent to the US, and to educate them about any potential risk related to this. They will then need to explicitly agree to this. 

  Another downside of cookie consent screens is that you may also suffer a damaging loss of visitors. After implementing cookie consent best practices, the UK’s data regulator the Information Commissioner’s Office (ICO) found a 90% drop in traffic, “implying a ninety percent drop in opt-in rates.”

  With an acceptance rate for such consent screens being lower than 10% your analytics becomes guesswork rather than science. 

  Looking for a privacy-respecting alternative to Google Analytics ?

  Privacy compliant Matomo Analytics is one of the best Google Analytics alternatives availalble. 

  With Matomo you’re able to continue using analytics without facing the wrath of both the GDPR and the CJEU. Matomo On-Premise lets you choose where your data is stored, so you can ensure no data is processed in the US. 

  Matomo is privacy-friendly and can be tweaked to comply with all privacy laws. Including the GDPR, HIPAA, CCPA and PECR. The benefits of this include : not needing to use tracking or cookie consent screens (like with GA) ; and avoiding fines because no personal data is collected. You also get 100% accurate data and the ability to protect your user’s privacy.

  Download Matomo

  

  Is your EU business at risk of being fined for using Google Analytics ?

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  Get our assessment guide

• Announcing Matomo 4 : More security, privacy and better performance

  17 novembre 2020, par Matomo Core Team — Community, Development, Privacy, Security
  The moment we’ve all been waiting for is here … Matomo Analytics 4 has launched !! We’re incredibly grateful for all community members and contributors who’ve helped with improvements, and our awesome team for all the fixes. 

  We can’t wait for you to gain greater security, privacy protection, and be able to boost your website performance. Now who’s ready ?

  Minimise your business’ web data security risk

  We’ve made Matomo even more secure to meet our users’ ever increasing security needs. Matomo 4 has certainly delivered on these expectations with a wide range of security enhancements and fixes across the platform :

  • Support for app specific API tokens. [#6559]
  • API tokens and session ids are now stored hashed in the database which means if someone can access your database they wouldn’t be able to get the actual token.
  • A more secure host validation. [#16169]
  • By default, you no longer can embed widgets through tokens with higher privileges. [#16264]
  • Plenty of other minor security fixes.

  More protection of your customer’s personal data

  Matomo 4 ensures you’re compliant with data privacy laws and provides you with more ways to keep your customer’s personal data private, such as :

  • The ability to automatically anonymise the referrer to avoid tracking personal data by accident. [#15426]
  • The option to enforce the disabling of cookies. [#16258]
  • Possibility in JavaScript tracker to turn cookies on and off at any time. [#13056]
  • The option to not store any IP address at all. [#16377]
  • Easily disable visits log and visitor profile feature if needed for privacy compliance [#16259]
  • New segment to separate visitors who gave consent vs visitors who didn’t give consent. [#16192]

  Matomo now offers PHP 8 support to users. Want to know more ? Get a detailed list of over 300 fixes and improvements in the Matomo 4 changelog.

  Increased conversion rates with a focus on page performance

  Our new Page Performance feature in Matomo 4 can help you increase conversion rates by showing you exactly how fast or slow your website is going, and WHY. An Akamai Online Retail Study in 2017 found that a 100-millisecond delay in website load time could underperform website conversion rates by up to 7%. 

  By using this new feature you can quickly identify slow pages and fix page speed issues as soon as they arise, meaning you never miss out on those valuable new sales opportunities.

  Improve your Google search rankings in 2021

  According to moz.com, Google’s bringing in a new ranking factor into their algorithm named Core Web Vitals, which will place greater emphasis on load speed (favouring websites that load faster). This means the slower your page loads, the worse it will rank in Google. With Matomo’s new feature, you’ll be able to optimise your pages to rank better according to the Core Web Vitals ranking factor. 

  Read more on how you can use this new feature : https://matomo.org/faq/how-to/how-do-i-see-page-performance-reports/

  Need help upgrading Matomo ?

  Read the Updating Matomo user guide or contact the Matomo experts. 

  Please note : It may take a while for you to receive a notice to update to Matomo 4.

• Data Privacy Day 2021 : Five ways to embrace privacy into your business

  27 janvier 2021, par Matomo Core Team — Community, Privacy

  Welcome to Data Privacy Day 2021 !

  This year we are excited to announce that we are participating as a #PrivacyAware Champion for DPD21 through the National Cyber Security Alliance. This means that on this significant day we are in partnership with hundreds of other organisations and businesses to share a unified message that empowers individuals to “Own Your Privacy” and for organisations to “Respect Privacy.”

  "Last year dawned a new era in the way many businesses operate from a traditional office work setting to a remote working from home environment for employees. This now means it’s more important than ever for your employees to understand how to take ownership of their privacy when working online."

  As a Data Privacy Day #PrivacyAware Champion we would like to provide some practical tips and share examples of how the Matomo team helps employees be privacy aware.

  

  Five ways to embrace privacy into your business

  1. Create a privacy aware culture within your business

  • Get leadership involved.
  • Appoint privacy ambassadors within your team. 
  • Create a privacy awareness campaign where you educate employees on your company privacy policy. 
  • Share messages about privacy around the office/or in meetings online, on internal message boards, in company newsletters, or emails. 
  • Teach new employees their role in your privacy culture and reinforce throughout their career.

  2. Organise privacy awareness training for your employees

  • Invite outside speakers to talk to employees about why privacy matters. 
  • Engage staff by asking them to consider how privacy and data security applies to the work they do on a daily basis.
  • Encourage employees to complete online courses to gain a better understanding of how to avoid privacy risks.

  3. Help employees manage their individual privacy

  • Better security and privacy behaviours at home will translate to better security and privacy practices at work. 
  • Teach employees how to update their privacy and security settings on personal accounts.
  • Use NCSA’s privacy settings page to help them get started

  4. Add privacy to the employee’s toolbox

  • Give your employees actual tools they can use to improve their privacy, such as company-branded camera covers or privacy screens for their devices, or virtual private networks (VPNs) to secure their connections.

  5. Join Matomo and we’ll be your web analytics experts

  • At Matomo, ensuring our users and customers that their privacy is protected is not only a core component of the work we do, it’s why we do what we do ! Find out how.

  Want to find out more about data privacy download your free DPD 2021 Champion Toolkit and read our post on “Why is privacy important”.

  Team Matomo

  2021 Data Privacy Day Toolkit

  Your guide to Data Privacy Day, January 28, 2021

  Free Download