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  • Ajouter notes et légendes aux images

    7 février 2011, par

    Pour pouvoir ajouter notes et légendes aux images, la première étape est d’installer le plugin "Légendes".
    Une fois le plugin activé, vous pouvez le configurer dans l’espace de configuration afin de modifier les droits de création / modification et de suppression des notes. Par défaut seuls les administrateurs du site peuvent ajouter des notes aux images.
    Modification lors de l’ajout d’un média
    Lors de l’ajout d’un média de type "image" un nouveau bouton apparait au dessus de la prévisualisation (...)

  • Emballe médias : à quoi cela sert ?

    4 février 2011, par

    Ce plugin vise à gérer des sites de mise en ligne de documents de tous types.
    Il crée des "médias", à savoir : un "média" est un article au sens SPIP créé automatiquement lors du téléversement d’un document qu’il soit audio, vidéo, image ou textuel ; un seul document ne peut être lié à un article dit "média" ;

  • Les formats acceptés

    28 janvier 2010, par

    Les commandes suivantes permettent d’avoir des informations sur les formats et codecs gérés par l’installation local de ffmpeg :
    ffmpeg -codecs ffmpeg -formats
    Les format videos acceptés en entrée
    Cette liste est non exhaustive, elle met en exergue les principaux formats utilisés : h264 : H.264 / AVC / MPEG-4 AVC / MPEG-4 part 10 m4v : raw MPEG-4 video format flv : Flash Video (FLV) / Sorenson Spark / Sorenson H.263 Theora wmv :
    Les formats vidéos de sortie possibles
    Dans un premier temps on (...)

Sur d’autres sites (4391)

  • libavcodec/alpha : remove DSP & support code

    9 juin 2024, par Sean McGovern
    libavcodec/alpha : remove DSP & support code
    

    Introduced in 1992, the Alpha was a 64-bit RISC processor designed
    to replace the VAX CISC machines sold by Digital Equipment Corporation.

    After Digital was acquired by Compaq in 1998 — who themselves would be
    later purchased by Hewlett-Packard, the architecture was phased out over
    the following decade. It became effectively defunct in 2007, the last
    publicly available processor being the Alpha 21364.

    FFmpeg has not added any DSP code for this architecture since lowres2
    was introduced in 2012, and it is more than unlikely someone still wishes
    to maintain it.

    Remove the DSP and support code.

    Signed-off-by : Vittorio Giovara <vittorio.giovara@gmail.com>

    • [DH] Changelog
    • [DH] configure
    • [DH] libavcodec/alpha/Makefile
    • [DH] libavcodec/alpha/asm.h
    • [DH] libavcodec/alpha/blockdsp_alpha.c
    • [DH] libavcodec/alpha/hpeldsp_alpha.c
    • [DH] libavcodec/alpha/hpeldsp_alpha.h
    • [DH] libavcodec/alpha/hpeldsp_alpha_asm.S
    • [DH] libavcodec/alpha/idctdsp_alpha.c
    • [DH] libavcodec/alpha/idctdsp_alpha.h
    • [DH] libavcodec/alpha/idctdsp_alpha_asm.S
    • [DH] libavcodec/alpha/me_cmp_alpha.c
    • [DH] libavcodec/alpha/me_cmp_mvi_asm.S
    • [DH] libavcodec/alpha/mpegvideo_alpha.c
    • [DH] libavcodec/alpha/pixblockdsp_alpha.c
    • [DH] libavcodec/alpha/regdef.h
    • [DH] libavcodec/alpha/simple_idct_alpha.c
    • [DH] libavcodec/blockdsp.c
    • [DH] libavcodec/hpeldsp.c
    • [DH] libavcodec/idctdsp.c
    • [DH] libavcodec/me_cmp.c
    • [DH] libavcodec/mpegvideo.c
    • [DH] libavcodec/pixblockdsp.c
  • SEO for Financial Services : The Ultimate Guide

    26 juin 2024, par Erin

    You know that having a digital marketing strategy is crucial for helping your financial services business capture the attention and trust of potential customers and thrive in an increasingly competitive digital landscape.

    The question is — what’s the best way to go about improving your ranking in SERPs and driving organic traffic to your website ? 

    That’s where SEO strategies for financial services come into play. 

    This article will cover everything your company needs to know about SEO for financial services — from the unique challenges you’ll face to the proven tips and strategies you can implement to boost your ranking in SERPs. 

    What is SEO for financial services ? 

    SEO — short for search engine optimisation — refers to optimising your content and website for search engines, particularly Google. 

    The main goal of an SEO strategy is to make your site search-engine-friendly, show that you’re a trusted source and increase the likelihood of appearing in SERPs when potential customers look up relevant keywords — ultimately driving organic visibility and traffic. 

    Now, when it comes to evaluating the success of your financial services SEO strategy, there are certain key performance indicators (KPIs) you should keep track of — including : 

    • SEO ranking, or the position your web pages show up in SERPs for specific search terms (the terms and phrases identified during keyword research) 
    • SEO Score, which shows a website’s overall SEO health and indicates how well it will rank in SERPs
    • Impressions, or the number of times users saw your pages when they looked up relevant search terms 
    • Organic traffic, or the number of people that visit your website via search engines
    • Engagement metrics, such as time on page, pages per session, and bounce rate 
    • Conversion rates from website traffic, including both “hard” conversions (lead generation and purchases) and “soft” conversions (such as newsletter subscriptions) 

    It’s important to note that the financial services industry is incredibly competitive — especially given the large-scale digital transformations in the financial sector and the rise of fintech companies. 

    According to a 2022 report, the global market for financial services was valued at $25.51 trillion. Moreover, it’s expected to grow at a compound annual growth rate of 9.7%, reaching $58.69 trillion by 2031.

    Importance and challenges of financial services SEO 

    The financial services industry is changing rapidly, mainly driven by globalisation, innovation, shifting economies, and compliance risks. It’s crucial for financial service companies to develop effective SEO strategies that align with the opportunities and challenges unique to this sector. 

    Certain benefits of a well-executed SEO strategy, namely, better search engine rankings, driving more search traffic, delivering a better user experience, and maximising ROI and promoting business growth, are “universal.” 

    Illustration of top position in SERPs

    Financial services SEO efforts can provide a number of benefits. It can help you : 

    • Improve lead generation and customer acquisition ; the more search traffic you get, the higher the chances of converting visitors into potential clients 
    • Build a strong online presence and brand awareness, which comes as a result of increased visibility in organic search results and reaching a wider audience 
    • Increase your credibility and authority within the industry, primarily through high-quality content that shows your expertise and backlinks from authoritative websites 
    • Gain a competitive edge by analysing and outranking your main competitors 

    That said, financial services companies face some unique challenges :

    High competition : The digital arena for financial services is highly competitive, with numerous companies vying for the same business.

    YMYL (Your Money or Your Life) content : Google’s YMYL framework places higher scrutiny on financial content, demanding higher standards for experience, expertise, authoritativeness, and trustworthiness. We’ll cover this topic in greater detail shortly.

    Regulatory changes and compliance : The financial services sector is characterised by constant regulatory changes and new compliance requirements that businesses must navigate. Sometimes this makes it difficult to gather insights and market to your audience. 

    As a privacy-fist, compliant web analytics solution Matomo can provide valuable insights to support your SEO efforts. Matomo ensures compliance with privacy laws — including GDPR, CCPA and more — and provides 20-40% more comprehensive data than Google Analytics.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    8 proven strategies for implementing SEO for financial services 

    SEO for financial services involves a wide range of strategies — including keyword optimisation, technical SEO, content marketing, link building and other off-page SEO activities — that can help your website rank higher in SERPs. 

    Of course, it’s not just about better search rankings. It’s about attracting the right search traffic to your website — potential clients interested in your financial services.

    Here are some proven financial services SEO strategies you should implement : 

    1. Build trust and topical authority 

    Financial services content typically covers more complex topics that could impact the reader’s financial stability and well-being — or, as Google calls them, “Your Money or Your Life” topics (YMYL). As such, it’s subject to much stricter quality standards. 

    To improve your YMYL content, you’ll need to apply the E-E-A-T framework — short for “Experience, Expertise, Authority, and Trust”. 

    This is a key part of Google’s search rater guidelines for evaluating a website’s quality and credibility. 

    The E-E-A-T standards become even more relevant to financial topics such as investment strategies, financial advice, taxes, and retirement planning. 

    In that sense, the overarching goal of your content strategy should be to build customer trust by demonstrating real expertise and topical authority through in-depth educational content. 

    2. Earn reputable external links through link-building 

    You also need to monitor your off-page SEO—factors outside your website that can’t be directly controlled but can still build trust and contribute to better ranking in SERPs. 

    These include everything from social media engagement and unlinked brand mentions in blog posts, news articles, user reviews and social media discussions — to inbound links from other reputable websites in the finance industry.

    That brings us to high-quality backlinks as a significant factor for YMYL content that can improve your financial services website’s SEO performance : 

    Earning external links can improve your domain authority and reinforce your brand’s position as a reliable source in the financial services niche — which, in turn, can contribute to better search engine rankings and drive more website traffic

    Here are a few link-building strategies you can try : 

    • Use tools like Ahrefs and Semrush to look for reputable websites and then request for them to link to your site
    • Demonstrate your expertise and get backlinks from reputable media outlets through Help a Reporter Out (HARO) 
    • Reach out to authoritative websites that mention your company without linking to you directly and ask them to include a link to your websit

    3. Conduct an SEO audit 

    An SEO audit is a key step in developing and implementing a successful financial SEO strategy. It sets the foundation for all your future efforts — and allows you to measure progress further down the line. 

    You’ll need to perform a comprehensive SEO audit, covering both the existing content and technical aspects of your website — including : 

    • Indexing issues
    • Internal linking and site architecture 
    • Duplicate content 
    • Backlink profile 
    • Broken links 
    • Page titles and metadata 

    It’s possible to do this manually, third-party tools will allow you to dig deeper and speed up the process. Ahrefs and Screaming Frog — to name a few — can help you evaluate your website’s overall health and structure. And, with a web analytics platform like Matomo you can easily measure the success of your SEO efforts.

    But this shouldn’t be a one-time thing ; be sure to perform audits regularly — ideally every six months. 

    4. Understand your target audience

    You can’t create helpful content without learning about your customers’ needs, pain points and preferences. 

    For example, a financial service provider focusing on individuals nearing retirement would prioritise content that educates on retirement planning strategies, investment options for seniors, and tax-efficient withdrawal strategies, aiming to guide clients through the transition from saving to managing retirement funds effectively.

    In contrast, a provider targeting small business owners would emphasise content related to small business loans, funding options, and financial management advice tailored to entrepreneurs seeking to expand their businesses and navigate financial challenges effectively.

    So, before you dive into keyword research and content creation, ensure you have a deep understanding of your target audience. 

    Identifying different audience categories and developing detailed customer personas for each segment is crucial for creating content that resonates with them and aligns with their search intent. 

    Matomo’s Segmentation tool can be of huge help here. It allows you to divide your audience into smaller groups based on factors like demographics and website interactions : 

    : Screenshot of Matomo's Segmentation tool demo

    In addition to that, you can : 

    • Engage with your frontline teams that interact directly with clients to gain deeper insights into prospects’ needs and concerns
    • Track social media channels and other online discussions related to the financial world and your audience
    • Gather qualitative insights from your site visitors through the Matomo Surveys plugin (questions like “What financial services are you most interested in ?” or “Are there any specific financial topics you would like us to cover in more detail ?” will help you understand your visitors better)
    • Watch out for financial trends and developments that could directly impact your audience’s needs and preferences 

    5. Identify new opportunities through keyword research 

    Comprehensive keyword research can help you identify key search terms — specific phrases that potential customers may use when looking up things related to their finances. 

    It’s best to start with a brainstorming session and assemble a list of relevant topics and core keywords. Once you have an initial list, use tools like Ahrefs and Semrush to get more keyword ideas based on your seed keywords, including : 

    • More specific long-tail keywords — and often less competitive — indicate a clearer intent to convert. For example :
      • “low-risk investment options for retirees”
      • “financial planning for freelancers”
      • “small business loan requirements”
    • Keywords that your competitors already rank for. For instance :
      • If a competing investment firm ranks for “best investment strategies for beginners,” targeting similar keywords can attract novice investors.
      • A competitor’s high ranking for “life insurance quotes online” suggests potential to optimise your own content around similar terms.
    • Location-specific keywords (if you have physical store locations)

    Google Search Console can provide information about the search terms you’re already ranking for — including underperforming content that may benefit from further optimisation. If you want deeper SEO insights, you can import your search keywords into Matomo. 

    While you’re at it, try Matomo’s Site Search feature, too. It will show you the exact terms and phrases visitors enter when using your website’s search bar — and you can use that information to find more content opportunities.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

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    Of course, not all keywords are equal — and it would be impossible to target them all. Instead, prioritise keywords based on two factors : 

    • Search volume, which indicates the “popularity” of a particular query
    • Keyword difficulty, which indicates how hard it’ll be to rank for a specific term, depending on domain authority, search volume and competition 
    Illustration of search engine optimisation concept

    6. Find your main organic competitors 

    Besides performing an SEO audit, finding your core keywords, and researching your target market, competitor analysis is another crucial aspect of SEO for finance companies. 

    Before you start, it’s important to differentiate between your main organic search competitors and your direct industry competitors : 

    You’ll always have direct competitors — other financial services brands offering similar products and services and targeting the same audience as you.

    However, regarding search results, your financial services business won’t be in a “bubble” specifically reserved for the financial industry. Depending on the specific search queries — and the search intent behind them — SERPs could feature a wider range of online content, from niche finance blogs to news websites, and huge financial publications.

    Even if another company doesn’t offer the same services, they’re an organic competitor if you’re both ranking for the same keywords. 

    Once you determine who your main organic competitors are, you can analyse their websites to : 

    • Check how they’re getting search traffic 
    • See which types of content they’re publishing 
    • Find and fill in any potential content gaps 
    • Assess the quality of their backlink profile 
    • See if they currently have any featured snippets

    7. Consider local SEO

    According to a 2023 survey, 21% of US-based consumers report using the internet to look up local businesses daily, while another 32% do so multiple times a week. 

    Local SEO is worth investing in as a financial service provider, especially with physical locations. Prospective clients will typically look up nearby financial services when they need additional information or are ready to engage in financial planning, investment, or other financial activities.

    Here are a few suggestions on how to optimise your site for local searches : 

    • Create listings on online business directories, like Google Business Profile (previously known as Google My Business)
    • If your financial service company operates in more than one physical location, be sure to create a separate Google Business Profile for each one 
    • Identify location-specific keywords that will help you rank in local SERPs
    • Make sure that your name, address, and phone number (NAP) citations are correct and consistent 
    • Leverage positive customer reviews and testimonials as social proof

    8. Optimise technical aspects of your website 

    Technical SEO — which primarily deals with the website’s underlying structure — is another crucial factor that financial services brands must monitor. 

    It’s an umbrella term that covers a wide range of elements, including : 

    • Site speed 
    • Indexing issues 
    • Broken links, orphaned pages, improper redirects 
    • On-page optimisation 
    • Mobile responsiveness

    In 2020, Google introduced Core Web Vitals, a set of metrics that measure web page performance in three key areas — loading speed, responsiveness and visual stability. 

    Given that they’re now a part of Google’s core ranking systems, you should consider using Matomo’s SEO Web Vitals feature to monitor these crucial metrics. Here’s why :

    When technical aspects of your website — namely, site speed and mobile responsiveness — are properly optimised, you can deliver a better user experience. That’s what Google seeks to reward. 

    Plus, it can be a critical brand differentiator for your business. 

    Conclusion 

    Investing in SEO for financial services is crucial for boosting online visibility and driving organic traffic and business growth. However, one thing to keep in mind is that SEO efforts shouldn’t be a one-time thing : 

    SEO is an ongoing process, and it will take time to establish your company as a trustworthy source and see real results. 

    You can start building that trust by using a web analytics platform that offers crucial insights for improving your website’s ranking in SERPs and maintains full compliance with GDPR and other privacy regulations. 

    That’s why Matomo is trusted by more than 1 million websites around the globe. As an ethical alternative to Google Analytics that doesn’t rely on data sampling, Matomo is not only easy to use but more accurate, too — providing 20-40% more data compared to GA4. 

    Sign up for a 21-day free trial and see how Matomo can support your financial services SEO strategy. No credit card required.

  • OCPA, FDBR and TDPSA – What you need to know about the US’s new privacy laws

    22 juillet 2024, par Daniel Crough

    On July 1, 2024, new privacy laws took effect in Florida, Oregon, and Texas. People in these states now have more control over their personal data, signaling a shift in privacy policy in the United States. Here’s what you need to know about these laws and how privacy-focused analytics can help your business stay compliant.

    Consumer rights are front and centre across all three laws

    The Florida Digital Bill of Rights (FDBR), Oregon Consumer Privacy Act (OCPA), and Texas Data Privacy and Security Act (TDPSA) grant consumers similar rights.

    Access : Consumers can access their personal data held by businesses.

    Correction : Consumers can correct inaccurate data.

    Deletion : Consumers may request data deletion.

    Opt-Out : Consumers can opt-out of the sale of their personal data and targeted advertising.

    Oregon Consumer Privacy Act (OCPA)

    The Oregon Consumer Privacy Act (OCPA), signed into law on June 23, 2023, and effective as of July 1, 2024, grants Oregonians new rights regarding their personal data and imposes obligations on businesses. Starting July 1, 2025, authorities will enforce provisions that require data protection assessments, and businesses must recognize universal opt-out mechanisms by January 1, 2026. In Oregon, the OCPA applies to business that :

    • Either conduct business in Oregon or offer products and services to Oregon residents

    • Control or process the personal data of 100,000 consumers or more, or

    • Control or process the data of 25,000 or more consumers while receiving over 25% of their gross revenues from selling personal data.

    Exemptions include public bodies like state and local governments, financial institutions, and insurers that operate under specific financial regulations. The law also excludes protected health information covered by HIPAA and other specific federal regulations.

    Business obligations

    Data Protection Assessments : Businesses must conduct data protection assessments for high-risk processing activities, such as those involving sensitive data or targeting children.

    Consent for Sensitive Data : Businesses must secure explicit consent before collecting, processing, or selling sensitive personal data, such as racial or ethnic origin, religious beliefs, health information, biometric data, and geolocation.

    Universal Opt-out : Starting January 1, 2025, businesses must acknowledge universal opt-out mechanisms, like the Global Privacy Control, that allow consumers to opt out of data collection and processing activities.

    Enforcement

    The Oregon Attorney General can issue fines up to $7,500 per violation. There is no private right of action.

    Unique characteristics of the OCPA

    The OCPA differs from other state privacy laws by requiring affirmative opt-in consent for processing sensitive and children’s data, and by including nonprofit organisations under its scope. It also requires global browser opt-out mechanisms starting in 2026.

    Florida Digital Bill of Rights (FDBR)

    The Florida Digital Bill of Rights (FDBR) became law on June 6, 2023, and it came into effect on July 1, 2024. This law targets businesses with substantial operations or revenues tied to digital activities and seeks to protect the personal data of Florida residents by granting them greater control over their information and imposing stricter obligations on businesses. It applies to entities that :

    • Conduct business in Florida or provide products or services targeting Florida residents,

    • Have annual global gross revenues exceeding $1 billion,

    • Receive 50% or more of their revenues from digital advertising or operate significant digital platforms such as app stores or smart speakers with virtual assistants.

    Exemptions include governmental entities, nonprofits, financial institutions covered by the Gramm-Leach-Bliley Act, and entities covered by HIPAA.

    Business obligations

    Data Security Measures : Companies are required to implement reasonable data security measures to protect personal data from unauthorised access and breaches.

    Handling Sensitive Data : Explicit consent is required for processing sensitive data, which includes information like racial or ethnic origin, religious beliefs, and biometric data.

    Non-Discrimination : Entities must ensure they do not discriminate against consumers who exercise their privacy rights.

    Data Minimisation : Businesses must collect only necessary data.

    Vendor Management : Businesses must ensure that their processors and vendors also comply with the FDBR, regarding the secure handling and processing of personal data.

    Enforcement

    The Florida Attorney General can impose fines of up to $50,000 per violation, with higher penalties for intentional breaches.

    Unique characteristics of the FDBR

    Unlike broader privacy laws such as the California Consumer Privacy Act (CCPA), which apply to a wider range of businesses based on lower revenue thresholds and the volume of data processed, the FDBR distinguishes itself by targeting large-scale businesses with substantial revenues from digital advertising. The FDBR also emphasises specific consumer rights related to modern digital interactions, reflecting the evolving landscape of online privacy concerns.

    Texas Data Privacy and Security Act (TDPSA)

    The Texas Data Privacy and Security Act (TDPSA), signed into law on June 16, 2023, and effective as of July 1, 2024, enhances data protection for Texas residents. The TDPSA applies to entities that :

    • Conduct business in Texas or offer products or services to Texas residents.

    • Engage in processing or selling personal data.

    • Do not fall under the classification of small businesses according to the U.S. Small Business Administration’s criteria, which usually involve employee numbers or average annual receipts. 

    The law excludes state agencies, political subdivisions, financial institutions compliant with the Gramm-Leach-Bliley Act, and entities compliant with HIPAA.

    Business obligations

    Data Protection Assessments : Businesses must conduct data protection assessments for processing activities that pose a heightened risk of harm to consumers, such as processing for targeted advertising, selling personal data, or profiling.

    Consent for Sensitive Data : Businesses must get explicit consent before collecting, processing, or selling sensitive personal data, such as racial or ethnic origin, religious beliefs, health information, biometric data, and geolocation.

    Companies must have adequate data security practices based on the personal information they handle.

    Data Subject Access Requests (DSARs) : Businesses must respond to consumer requests regarding their personal data (e.g., access, correction, deletion) without undue delay, but no later than 45 days after receipt of the request.

    Sale of Data : If businesses sell personal data, they must disclose these practices to consumers and provide them with an option to opt out.

    Universal Opt-Out Compliance : Starting January 1, 2025, businesses must recognise universal opt-out mechanisms like the Global Privacy Control, enabling consumers to opt out of data collection and processing activities.

    Enforcement

    The Texas Attorney General can impose fines up to $25,000 per violation. There is no private right of action.

    Unique characteristics of the TDPSA

    The TDPSA stands out for its small business carve-out, lack of specific thresholds based on revenue or data volume, and requirements for recognising universal opt-out mechanisms starting in 2025. It also mandates consent for processing sensitive data and includes specific measures for data protection assessments and privacy notices.

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    Privacy notices across Florida, Oregon, and Texas

    All three laws include a mandate for privacy notices, though there are subtle variations in their specific requirements. Here’s a breakdown of these differences :

    FDBR privacy notice requirements

    Clarity : Privacy notices must clearly explain the collection and use of personal data.

    Disclosure : Notices must inform consumers about their rights, including the right to access, correct, delete their data, and opt-out of data sales and targeted advertising.

    Specificity : Businesses must disclose if they sell personal data or use it for targeted advertising.

    Security Practices : The notice should describe the data security measures in place.

    OCPA privacy notice requirements

    Comprehensive Information : Notices must provide information about the personal data collected, the purposes for processing, and any third parties that can access it.

    Consumer Rights : Must plainly outline consumers’ rights to access, correct, delete their data, and opt-out of data sales, targeted advertising, and profiling.

    Sensitive Data : To process sensitive data, businesses or entities must get explicit consent and communicate it.

    Universal Opt-Out : Starting January 1, 2026, businesses must recognise and honour universal opt-out mechanisms.

    TDPSA privacy notice requirements

    Detailed Notices : Must provide clear and detailed information about data collection practices, including the data collected and the purposes for its use.

    Consumer Rights : Must inform consumers of their rights to access, correct, delete their data, and opt-out of data sales and targeted advertising.

    High-Risk Processing : Notices should include information about any high-risk processing activities and the safeguards in place.

    Sensitive Data : To process sensitive data, entities and businesses must get explicit consent.

    What these laws mean for your businesses

    Businesses operating in Florida, Oregon, and Texas must now comply with these new data privacy laws. Here’s what you can do to avoid fines :

    1. Understand the Laws : Familiarise yourself with the specific requirements of the FDBR, OCPA, and TDPSA, including consumer rights and business obligations.

    1. Implement Data Protection Measures : Ensure you have robust data security measures in place. This includes conducting regular data protection assessments, especially for high-risk processing activities.

    1. Update Privacy Policies : Provide clear and comprehensive privacy notices that inform consumers about their rights and how their data is processed.

    1. Obtain Explicit Consent : For sensitive data, make sure you get explicit consent from consumers. This includes information like health, race, sexual orientation, and more.

    1. Manage Requests Efficiently : Be prepared to handle requests from consumers to access, correct, delete their data, and opt-out of data sales and targeted advertising within the stipulated timeframes.

    1. Recognise Opt-Out Mechanisms : For Oregon, businesses must be ready to implement and recognise universal opt-out mechanisms by January 1, 2026. In Texas, opt-out enforcement begins in 2026. In Florida, the specific opt-out provisions began on July 1, 2024.

    1. Stay Updated : Keep abreast of any changes or updates to these laws to ensure ongoing compliance. Keep an eye on the Matomo blog or sign up for our newsletter to stay in the know.

    Are we headed towards a more privacy-focused future in the United States ?

    Florida, Oregon, and Texas are joining states like California, Virginia, Colorado, Connecticut, Utah, Iowa, Indiana, Tennessee, and Montana in strengthening consumer privacy protections. This trend could signify a shift in US policy towards a more privacy-focused internet, underlining the importance of consumer data rights and transparent business practices. Even if these laws do not apply to your business, considering updates to your data and privacy policies is wise. Fortunately, there are tools and solutions designed for privacy and compliance to help you navigate these changes.

    Avoid fines and get better data with Matomo

    Most analytics tools don’t prioritize safeguarding user data. At Matomo, we believe everyone has the right to data sovereignty, privacy and amazing analytics. Matomo offers a solution that meets privacy regulations while delivering incredible insights. With Matomo, you get :

    100% Data Ownership : Keep full control over your data, ensuring it is used according to your privacy policies.

    Privacy Protection : Built with privacy in mind, Matomo helps businesses comply with privacy laws.

    Powerful Features : Gain insights with tools like heatmaps, session recordings, and A/B testing.

    Open Source : Matomo’s is open-source and committed to transparency and customisation.

    Flexibility : Choose to host Matomo on your servers or in the cloud for added security.

    No Data Sampling : Ensure accurate and complete insights without data sampling.

    Privacy Compliance : Easily meet GDPR and other requirements, with data stored securely and never sold or shared.

    Disclaimer : This content is provided for informational purposes only and is not intended as legal advice. While we strive to ensure the accuracy and timeliness of the information provided, the laws and regulations surrounding privacy are complex and subject to change. We recommend consulting with a qualified legal professional to address specific legal issues related to your circumstances.