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  • How to complete your privacy policy with Matomo analytics under GDPR

    25 avril 2018, par InnoCraft

    Important note : this blog post has been written by digital analysts, not lawyers. The purpose of this article is to show you how to complete your existing privacy policy by adding the parts related to Matomo in order to comply with GDPR. This work comes from our interpretation of the UK privacy commission : ICO. It cannot be considered as professional legal advice. So as GDPR, this information is subject to change. We strongly advise you to have a look at the different privacy authorities in order to have up to date information. This blog post contains public sector information licensed under the Open Government Licence v3.0.

    Neither the GDPR official text or ICO are mentioning the words ‘privacy policy’. They use the words ‘privacy notice’ instead. As explained within our previous blog post about “How to write a privacy notice for Matomo”, the key concepts of privacy information are transparency and accessibility which are making the privacy notice very long.

    As a result, we prefer splitting the privacy notice into two parts :

    • Privacy notice : straight to the point information about how personal data is processed at the time of the data collection. This is the subject of the our previous blog post.
    • Privacy policy : a web page explaining in detail all the personal data you are processing and how visitors/users can exercise their rights. This is the blog post you are reading.

    Writing/updating your privacy policy page can be one of the most challenging task under GDPR.

    In order to make this mission less complicated, we have designed a template which you can use to complete the privacy policy part that concerns Matomo.

    Which information should your privacy policy include ?

    ICO is giving a clear checklist about what a privacy policy has to contain when the data is obtained from the data subject :

    1. Identity and contact details of the controller and where applicable, the controller’s representative and the data protection officer.
    2. Purpose of the processing and the legal basis for the processing.
    3. The legitimate interests of the controller or third party, where applicable.
    4. Any recipient or categories of recipients of the personal data.
    5. Details of transfers to third country and safeguards.
    6. Retention period or criteria used to determine the retention period.
    7. The existence of each of data subject’s rights.
    8. The right to withdraw consent at any time, where relevant.
    9. The right to lodge a complaint with a supervisory authority.
    10. Whether the provision of personal data part of a statutory or contractual requirement or obligation and possible consequences of failing to provide the personal data.
    11. The existence of automated decision-making, including profiling and information about how decisions are made, the significance and the consequences.

    So in order to use Matomo with due respect to GDPR you need to answer each of those points within your privacy policy.

    Matomo’s privacy policy template

    You will find below some examples to each point requested by GDPR. Those answers are just guidelines, they are not perfect, feel free to copy/paste them according to your needs.

    Note that this template needs to be tweaked according to the lawful basis you choose.

    1 – About Matomo

    Note : this part should describe the data controller instead, which is your company. But as you may already have included this part within your existing privacy policy, we prefer here to introduce what is Matomo.

    Matomo is an open source web analytics platform. A web analytics platform is used by a website owner in order to measure, collect, analyse and report visitors data for purposes of understanding and optimizing their website. If you would like to see what Matomo looks like, you can access a demo version at : https://demo.matomo.org.

    2 – Purpose of the processing

    Matomo is used to analyse the behaviour of the website visitors to identify potential pitfalls ; not found pages, search engine indexing issues, which contents are the most appreciated… Once the data is processed (number of visitors reaching a not found pages, viewing only one page…), Matomo is generating reports for website owners to take action, for example changing the layout of the pages, publishing some fresh content… etc.

    Matomo is processing the following personal data :

    Pick up the one you are using :

    • Cookies
    • IP address
    • User ID
    • Custom Dimensions
    • Custom Variables
    • Order ID
    • Location of the user

    And also :

    • Date and time
    • Title of the page being viewed
    • URL of the page being viewed
    • URL of the page that was viewed prior to the current page
    • Screen resolution
    • Time in local timezone
    • Files that were clicked and downloaded
    • Link clicks to an outside domain
    • Pages generation time
    • Country, region, city
    • Main Language of the browser
    • User Agent of the browser

    This list can be completed with additional features such as :

    • Session recording, mouse events (movements, content forms and clicks)
    • Form interactions
    • Media interactions
    • A/B Tests

    Pick up one of the two :

    1. The processing of personal data with Matomo is based on legitimate interests, or :
    2. The processing of personal data with Matomo is based on explicit consent. Your privacy is our highest concern. That’s why we will not process any personal data with Matomo unless you give us clear explicit consent.

    3 – The legitimate interests

    This content applies only if you are processing personal data based on legitimate interests. You need here to justify your legitimate interests to process personal data. It is a set of questions described here.

    Processing your personal data such as cookies is helping us identify what is working and what is not on our website. For example, it helps us identify if the way we are communicating is engaging or not and how we can organize the structure of the website better. Our team is benefiting from the processing of your personal data, and they are directly acting on the website. By processing your personal data, you can profit from a website which is getting better and better.

    Without the data, we would not be able to provide you the service we are currently offering to you. Your data will be used only to improve the user experience on our website and help you find the information you are looking for.

    4 – Recipient of the personal data

    The personal data received through Matomo are sent to :

    • Our company.
    • Our web hosting provider : name and contact details of the web hosting provider.

    Note : If you are using the Matomo Analytics Cloud by InnoCraft the web hosting provider is “InnoCraft, 150 Willis St, 6011 Wellington, New Zealand“.

    5 – Details of transfers to third country and safeguards

    Matomo data is hosted in Name of the country.

    If the country mentioned is not within the EU, you need to mention here the appropriate safeguards, for example : our data is hosted in the United States within company XYZ, registered to the Privacy Shield program.

    Note : The Matomo Analytics Cloud by InnoCraft is currently hosted in France. If you are using the cloud-hosted solution of Matomo, use “France” as name of the country.

    6 – Retention period or criteria used to determine the retention period

    We are keeping the personal data captured within Matomo for a period of indicate here the period.

    Justify your choice, for example : as our data is hosted in France, we are applying the French law which defines a retention period of no more than 13 months. You can set the retention period in Matomo by using the following feature.

    7 – The existence of each of the data subject’s rights

    If you are processing personal data with Matomo based on legitimate interest :

    As Matomo is processing personal data on legitimate interests, you can exercise the following rights :

    • Right of access : you can ask us at any time to access your personal data.
    • Right to erasure : you can ask us at any time to delete all the personal data we are processing about you.
    • Right to object : you can object to the tracking of your personal data by using the following opt-out feature :

    Insert here the opt-out feature.

    If you are processing personal data with Matomo based on explicit consent :

    As Matomo is processing personal data on explicit consent, you can exercise the following rights :

    • Right of access : you can ask us at any time to access your personal data.
    • Right to erasure : you can ask us at any time to delete all the personal data we are processing about you.
    • Right to portability : you can ask us at any time for a copy of all the personal data we are processing about you in Matomo.
    • Right to withdraw consent : you can withdraw your consent at any time by clicking on the following button.

    8 – The right to withdraw consent at any time

    If you are processing personal data under the consent lawful basis, you need to include the following section :

    You can withdraw at any time your consent by clicking here (insert here the Matomo tracking code to remove consent).

    9 – The right to lodge a complaint with a supervisory authority

    If you think that the way we process your personal data with Matomo analytics is infringing the law, you have the right to lodge a complaint with a supervisory authority.

    10 – Whether the provision of personal data is part of a statutory or contractual requirement ; or obligation and possible consequences of failing to provide the personal data

    If you wish us to not process any personal data with Matomo, you can opt-out from it at any time. There will be no consequences at all regarding the use of our website.

    11 – The existence of automated decision-making, including profiling and information about how decisions are made, the significance and the consequences

    Matomo is not doing any profiling.

     

    That’s the end of our blog post. We hope you enjoyed reading it and that it will help you get through the GDPR compliance process. If you have any questions dealing with this privacy policy in particular, do not hesitate to contact us.

    The post How to complete your privacy policy with Matomo analytics under GDPR appeared first on Analytics Platform - Matomo.

  • What causes Firefox to refuse playing one specific MP4 that plays well on other browsers, resolution being the only difference ?

    3 décembre 2014, par Faro

    I’m a developer for a PHP powered website that allows the upload of videos which get converted to MP4 using ffmpeg. This setup worked pretty well so far, however today I came across a report of a user that couldn’t play one of the files in Firefox.

    I was unable to replicate the issue on my own machine at first, but using a fresh install of Windows 7 I actually got the same issue : The file will not play in Firefox, but works fine in Chrome. If called up directly, Firefox will say "Video can’t be played because the file is corrupt".
    When downloaded, Windows will also not create a thumbnail of the video for the file and WMP will only play the audio part.

    On my own machine the file works perfectly in WMP which made me wonder if it could be a codec issue (I do have the K-Lite Codec Pack installed), however I’ve compared the file to a working one and the only difference is the resolution, filesize and the format profile which is "High@L3.1" for a working file with a 720p resolution and "High@L4.0" for the non-working one (which is 1600x1200).

    I then read through the Wikipedia article on H.264/MPEG-4 AVC and began to wonder if the level might be the issue, and the tool I used (XMedia Recode) actually did not allow me to set a height bigger than 1080 on Level 4, however when I set the level to 5 and encoded the file again, it still wouldn’t play.

    I did find a note on the MDN page of supported formats which reads :

    Firefox/Firefox for Android/Firefox OS supports the format in some cases, but only when a third-party decoder is available, and the device hardware can handle the profile used to encode the MP4.

    I’m assuming that is why the codec pack would allow Firefox to play even the ’broken’ file on my machine, I still don’t understand though why Firefox does play some files but not this one, especially when Chrome on the same machine plays all of them.

    The line in PHP that starts the conversion is as follows :

    exec("/usr/local/bin/ffmpeg '-i' '" . $file_in . "' '-qscale' '4' '-y' '-threads' '1' '-acodec' 'libvo_aacenc' '-vcodec' 'h264' '" . $file_out . "' 2>&1", $buffer, $success);

    This should produce correct files, and this is indeed the first time a file has issues.

    MediaInfo provides this data for the file stream :

    Video
    ID                                       : 1
    Format                                   : AVC
    Format/Info                              : Advanced Video Codec
    Format profile                           : High@L4.0
    Format settings, CABAC                   : Yes
    Format settings, ReFrames                : 4 frames
    Codec ID                                 : avc1
    Codec ID/Info                            : Advanced Video Coding
    Duration                                 : 12mn 26s
    Bit rate                                 : 77.7 Kbps
    Width                                    : 1 600 pixels
    Height                                   : 1 200 pixels
    Display aspect ratio                     : 4:3
    Frame rate mode                          : Constant
    Frame rate                               : 30.000 fps
    Color space                              : YUV
    Chroma subsampling                       : 4:2:0
    Bit depth                                : 8 bits
    Scan type                                : Progressive
    Bits/(Pixel*Frame)                       : 0.001
    Stream size                              : 6.92 MiB (36%)
    Writing library                          : x264 core 142 r14 956c8d8
    Encoding settings                        : cabac=1 / ref=3 / deblock=1:0:0 / analyse=0x3:0x113 / me=hex / subme=7 / psy=1 / psy_rd=1.00:0.00 / mixed_ref=1 / me_range=16 / chroma_me=1 / trellis=1 / 8x8dct=1 / cqm=0 / deadzone=21,11 / fast_pskip=1 / chroma_qp_offset=-2 / threads=1 / lookahead_threads=1 / sliced_threads=0 / nr=0 / decimate=1 / interlaced=0 / bluray_compat=0 / constrained_intra=0 / bframes=3 / b_pyramid=2 / b_adapt=1 / b_bias=0 / direct=1 / weightb=1 / open_gop=0 / weightp=2 / keyint=250 / keyint_min=25 / scenecut=40 / intra_refresh=0 / rc_lookahead=40 / rc=crf / mbtree=1 / crf=23.0 / qcomp=0.60 / qpmin=0 / qpmax=69 / qpstep=4 / ip_ratio=1.40 / aq=1:1.00
    Language                                 : English

    Audio
    ID                                       : 2
    Format                                   : AAC
    Format/Info                              : Advanced Audio Codec
    Format profile                           : LC
    Codec ID                                 : 40
    Duration                                 : 12mn 26s
    Duration_LastFrame                       : -10ms
    Bit rate mode                            : Constant
    Bit rate                                 : 128 Kbps
    Channel(s)                               : 2 channels
    Channel positions                        : Front: L R
    Sampling rate                            : 44.1 KHz
    Compression mode                         : Lossy
    Stream size                              : 11.4 MiB (60%)
    Language                                 : English

    I’ve uploaded a zip with 3 versions of the file, the untouched one, the converted one with the same settings the website would use, and another converted one with level 5.

    Maybe I’m missing something obvious, but I couldn’t find anything wrong with it, what do I need to change in order to produce a file that will work natively in Firefox ?

    Also, this is my first question on SO, so if you see anything that I can improve, please let me know :-)

    Edit : This is the output of calling ffmpeg (with the faststart option)

    /usr/local/bin/ffmpeg '-i' '49cf594e91d0dac376aa0b2b96972ded.mp4' '-movflags' '+faststart' '-qscale' '4' '-y' '-threads' '1' '-acodec' 'libvo_aacenc' '-vcodec' 'h264' 'test.mp4'

    ffmpeg version 1.2.5-   http://johnvansickle.com/ffmpeg/    Copyright (c) 2000-2014 the FFmpeg developers
     built on Jan 22 2014 20:28:02 with gcc 4.8 (Debian 4.8.2-14)
     configuration: --enable-gpl --enable-version3 --disable-shared --disable-debug --enable-runtime-cpudetect --enable-libmp3lame --enable-libx264 --enable-libspeex --enable-libvorbis --enable-libvpx --enable-libxvid --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libtheora --enable-libvo-aacenc --enable-libvo-amrwbenc --enable-gray --enable-libopenjpeg --disable-ffserver
     libavutil      52. 18.100 / 52. 18.100
     libavcodec     54. 92.100 / 54. 92.100
     libavformat    54. 63.104 / 54. 63.104
     libavdevice    54.  3.103 / 54.  3.103
     libavfilter     3. 42.103 /  3. 42.103
     libswscale      2.  2.100 /  2.  2.100
     libswresample   0. 17.102 /  0. 17.102
     libpostproc    52.  2.100 / 52.  2.100
    Input #0, mov,mp4,m4a,3gp,3g2,mj2, from '49cf594e91d0dac376aa0b2b96972ded.mp4':
     Metadata:
       major_brand     : isom
       minor_version   : 512
       compatible_brands: isomiso2avc1mp41
       encoder         : Lavf54.63.104
     Duration: 00:12:26.37, start: 0.036281, bitrate: 214 kb/s
       Stream #0:0(eng): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1600x1200 [SAR 1:1 DAR 4:3], 77 kb/s, 30 fps, 30 tbr, 15360 tbn, 60 tbc
       Metadata:
         handler_name    : VideoHandler
       Stream #0:1(eng): Audio: aac (mp4a / 0x6134706D), 44100 Hz, stereo, fltp, 128 kb/s
       Metadata:
         handler_name    : SoundHandler
    Please use -q:a or -q:v, -qscale is ambiguous
    [libx264 @ 0x2802ac0] using SAR=1/1
    [libx264 @ 0x2802ac0] using cpu capabilities: MMX2 SSE2Fast LZCNT
    [libx264 @ 0x2802ac0] profile High, level 4.0
    [libx264 @ 0x2802ac0] 264 - core 142 r14 956c8d8 - H.264/MPEG-4 AVC codec - Copyleft 2003-2014 - http://www.videolan.org/x264.html - options: cabac=1 ref=3 deblock=1:0:0 analyse=0x3:0x113 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 trellis=1 8x8dct=1 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=-2 threads=1 lookahead_threads=1 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=3 b_pyramid=2 b_adapt=1 b_bias=0 direct=1 weightb=1 open_gop=0 weightp=2 keyint=250 keyint_min=25 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=crf mbtree=1 crf=23.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00
    Output #0, mp4, to 'test.mp4':
     Metadata:
       major_brand     : isom
       minor_version   : 512
       compatible_brands: isomiso2avc1mp41
       encoder         : Lavf54.63.104
       Stream #0:0(eng): Video: h264 ([33][0][0][0] / 0x0021), yuv420p, 1600x1200 [SAR 1:1 DAR 4:3], q=-1--1, 15360 tbn, 30 tbc
       Metadata:
         handler_name    : VideoHandler
       Stream #0:1(eng): Audio: aac ([64][0][0][0] / 0x0040), 44100 Hz, stereo, s16, 128 kb/s
       Metadata:
         handler_name    : SoundHandler
    Stream mapping:
     Stream #0:0 -> #0:0 (h264 -> libx264)
     Stream #0:1 -> #0:1 (aac -> libvo_aacenc)
    Press [q] to stop, [?] for help
    Starting second pass: moving header on top of the file30.77 bitrate= 202.5kbits/s dup=1 drop=0
    frame=15331 fps= 13 q=29.0 Lsize=   13201kB time=00:08:31.03 bitrate= 211.6kbits/s dup=1 drop=0
    video:4673kB audio:7986kB subtitle:0 global headers:0kB muxing overhead 4.286767%
    [libx264 @ 0x2802ac0] frame I:63    Avg QP:12.37  size: 39759
    [libx264 @ 0x2802ac0] frame P:3905  Avg QP:20.36  size:   313
    [libx264 @ 0x2802ac0] frame B:11363 Avg QP:33.67  size:    93
    [libx264 @ 0x2802ac0] consecutive B-frames:  1.1%  0.1%  0.2% 98.6%
    [libx264 @ 0x2802ac0] mb I  I16..4: 48.0% 41.5% 10.5%
    [libx264 @ 0x2802ac0] mb P  I16..4:  0.1%  0.2%  0.0%  P16..4:  0.5%  0.0%  0.0%  0.0%  0.0%    skip:99.1%
    [libx264 @ 0x2802ac0] mb B  I16..4:  0.0%  0.0%  0.0%  B16..8:  0.3%  0.0%  0.0%  direct: 0.0%  skip:99.7%  L0:50.2% L1:48.9% BI: 0.8%
    [libx264 @ 0x2802ac0] 8x8 transform intra:42.4% inter:36.9%
    [libx264 @ 0x2802ac0] coded y,uvDC,uvAC intra: 6.9% 13.4% 9.4% inter: 0.0% 0.1% 0.0%
    [libx264 @ 0x2802ac0] i16 v,h,dc,p: 82% 17%  1%  0%
    [libx264 @ 0x2802ac0] i8 v,h,dc,ddl,ddr,vr,hd,vl,hu: 30% 20% 49%  0%  0%  0%  0%  0%  0%
    [libx264 @ 0x2802ac0] i4 v,h,dc,ddl,ddr,vr,hd,vl,hu: 41% 20% 18%  3%  4%  4%  4%  4%  3%
    [libx264 @ 0x2802ac0] i8c dc,h,v,p: 80% 12%  7%  1%
    [libx264 @ 0x2802ac0] Weighted P-Frames: Y:0.3% UV:0.3%
    [libx264 @ 0x2802ac0] ref P L0: 74.7%  3.8% 10.6% 10.9%  0.0%
    [libx264 @ 0x2802ac0] ref B L0: 70.3% 28.9%  0.8%
    [libx264 @ 0x2802ac0] ref B L1: 97.9%  2.1%
    [libx264 @ 0x2802ac0] kb/s:74.90