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Spoon - Revenge !
15 septembre 2011, par
Mis à jour : Septembre 2011
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Type : Audio
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My Morning Jacket - One Big Holiday
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Zap Mama - Wadidyusay ?
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David Byrne - My Fair Lady
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Beastie Boys - Now Get Busy
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Autres articles (40)
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Des sites réalisés avec MediaSPIP
2 mai 2011, parCette page présente quelques-uns des sites fonctionnant sous MediaSPIP.
Vous pouvez bien entendu ajouter le votre grâce au formulaire en bas de page. -
De l’upload à la vidéo finale [version standalone]
31 janvier 2010, parLe chemin d’un document audio ou vidéo dans SPIPMotion est divisé en trois étapes distinctes.
Upload et récupération d’informations de la vidéo source
Dans un premier temps, il est nécessaire de créer un article SPIP et de lui joindre le document vidéo "source".
Au moment où ce document est joint à l’article, deux actions supplémentaires au comportement normal sont exécutées : La récupération des informations techniques des flux audio et video du fichier ; La génération d’une vignette : extraction d’une (...) -
Librairies et binaires spécifiques au traitement vidéo et sonore
31 janvier 2010, parLes logiciels et librairies suivantes sont utilisées par SPIPmotion d’une manière ou d’une autre.
Binaires obligatoires FFMpeg : encodeur principal, permet de transcoder presque tous les types de fichiers vidéo et sonores dans les formats lisibles sur Internet. CF ce tutoriel pour son installation ; Oggz-tools : outils d’inspection de fichiers ogg ; Mediainfo : récupération d’informations depuis la plupart des formats vidéos et sonores ;
Binaires complémentaires et facultatifs flvtool2 : (...)
Sur d’autres sites (5416)
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xdotool to tab to a button on a web page and use the mouse to disable a drop down menu option
25 juin 2023, par MashI have a Bash script that open a Amazon chime meeting URL in firefox, uses XDOtool to enter a meetig participant name, and tab and mouse click functions. and next uses ffmpeg to stream the video and audio output of the Amazon chime meeting to an RTMP destination.


When this is streamed, the Amazon chime web app has "More" drop down Menu. Within the Menu it has a option to disable the self view. I want to add xdotool commands to disable this self view option from the more drop down menu on the amazon chime web app page.


the Amazon chime meeting URL is - https://app.chime.aws/meetings/


Here is the Bash Script


#!/bin/bash
BROWSER_URL=${MEETING_URL}
SCREEN_WIDTH=1920
SCREEN_HEIGHT=1080
SCREEN_RESOLUTION=${SCREEN_WIDTH}x${SCREEN_HEIGHT}
CAPTURE_SCREEN_RESOLUTION=1920x1080
COLOR_DEPTH=24
X_SERVER_NUM=2
VIDEO_BITRATE=6000
VIDEO_FRAMERATE=30
VIDEO_GOP=$((VIDEO_FRAMERATE * 2))
AUDIO_BITRATE=160k
AUDIO_SAMPLERATE=44100
AUDIO_CHANNELS=2

# Start PulseAudio server so Firefox will have somewhere to which to send audio
pulseaudio -D --exit-idle-time=-1
pacmd load-module module-virtual-sink sink_name=v1 # Load a virtual sink as `v1`
pacmd set-default-sink v1 # Set the `v1` as the default sink device
pacmd set-default-source v1.monitor # Set the monitor of the v1 sink to be the default source

# Start X11 virtual framebuffer so Firefox will have somewhere to draw
Xvfb :${X_SERVER_NUM} -ac -screen 0 ${SCREEN_RESOLUTION}x${COLOR_DEPTH} > /dev/null 2>&1 &
export DISPLAY=:${X_SERVER_NUM}.0
sleep 0.5 # Ensure this has started before moving on

# Create a new Firefox profile for capturing preferences for this
firefox --no-remote --new-instance --createprofile "foo4 /tmp/foo4"

# Install the OpenH264 plugin for Firefox
mkdir -p /tmp/foo4/gmp-gmpopenh264/1.8.1.1/
pushd /tmp/foo4/gmp-gmpopenh264/1.8.1.1 >& /dev/null
curl -s -O http://ciscobinary.openh264.org/openh264-linux64-2e1774ab6dc6c43debb0b5b628bdf122a391d521.zip
unzip openh264-linux64-2e1774ab6dc6c43debb0b5b628bdf122a391d521.zip
rm -f openh264-linux64-2e1774ab6dc6c43debb0b5b628bdf122a391d521.zip
popd >& /dev/null

# Set the Firefox preferences to enable automatic media playing with no user
# interaction and the use of the OpenH264 plugin.
cat <<eof>> /tmp/foo4/prefs.js
user_pref("media.autoplay.default", 0);
user_pref("media.autoplay.enabled.user-gestures-needed", false);
user_pref("media.navigator.permission.disabled", true);
user_pref("media.gmp-gmpopenh264.abi", "x86_64-gcc3");
user_pref("media.gmp-gmpopenh264.lastUpdate", 1571534329);
user_pref("media.gmp-gmpopenh264.version", "1.8.1.1");
user_pref("doh-rollout.doorhanger-shown", true);
EOF

# Start Firefox browser and point it at the URL we want to capture
#
# NB: The `--width` and `--height` arguments have to be very early in the
# argument list or else only a white screen will result in the capture for some
# reason.
firefox \
 -P foo4 \
 --width ${SCREEN_WIDTH} \
 --height ${SCREEN_HEIGHT} \
 --new-instance \
 --first-startup \
 --foreground \
 --kiosk \
 --ssb \
 "${BROWSER_URL}" \
 &
sleep 10 # Ensure this has started before moving on, waiting for loading the Chime web app
xdotool key Return #Select yes for the pop-up window of "Would you like to open this link with Chime app?"
sleep 3
xdotool key Escape #Close the pop-up window
sleep 3
xdotool type Livestream #Type "Livestream" on the name input field
sleep 3
xdotool key Tab #Move to "join the meeting" button
sleep 3
xdotool key Return #Click "join the meeting" button
sleep 3
xdotool key Return #Close the pop-up window once again
sleep 3
xdotool key Escape #Close the pop-up window once again
sleep 3
xdotool key Return #Click "Use system audio" setting
sleep 3
xdotool key Escape #Close warning message
sleep 3
xdotool mousemove 1 1 click 1 # Move mouse out of the way so it doesn't trigger the "pause" overlay on the video tile 

# Start ffmpeg to transcode the capture from the X11 framebuffer and the
# PulseAudio virtual sound device we created earlier and send that to the RTMP
# endpoint in H.264/AAC format using a FLV container format.
#
# NB: These arguments have a very specific order. Seemingly inocuous changes in
# argument order can have pretty drastic effects, so be careful when
# adding/removing/reordering arguments here.
ffmpeg \
 -hide_banner -loglevel error \
 -nostdin \
 -s ${CAPTURE_SCREEN_RESOLUTION} \
 -r ${VIDEO_FRAMERATE} \
 -draw_mouse 0 \
 -f x11grab \
 -i ${DISPLAY} \
 -f pulse \
 -ac 2 \
 -i default \
 -vf "crop=1600:980:0:1080" \
 -c:v libx264 \
 -pix_fmt yuv420p \
 -profile:v main \
 -preset slow \
 -x264opts "nal-hrd=cbr:no-scenecut" \
 -minrate ${VIDEO_BITRATE} \
 -maxrate ${VIDEO_BITRATE} \
 -g ${VIDEO_GOP} \
 -filter_complex "aresample=async=1000:min_hard_comp=0.100000:first_pts=1" \
 -async 1 \
 -c:a aac \
 -b:a ${AUDIO_BITRATE} \
 -ac ${AUDIO_CHANNELS} \
 -ar ${AUDIO_SAMPLERATE} \
 -f flv ${RTMP_URL}``

</eof>

what i have tried so far in in the bash script


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9 Form Optimisation Tips to Convert More Visitors
15 février 2024, par ErinForms might seem boring — that is, until you realise how powerful they are.
No forms mean no leads.
No leads mean no sales.
No sales means you’ll run out of business.
So, what do you do ?
Optimise forms to land more leads.
They’re a critical part of the sales funnel.
Forms have many different purposes and can be used to :
- Contact a company
- Sign up for a newsletter
- Request a demo
- Start a free trial
- And more
If you want to get more leads (and ultimately more sales), then you need to optimise your forms.
This guide will show you exactly how to do that (so you can start getting more conversions today).
What is form optimisation ?
Before we dive into form optimisation, let’s back up a bit.
Form conversion is our primary focus.
Your form conversion rate is the percentage of visitors who submit a form divided by the total number of visitors who started the form times one hundred.
For example, if 5,000 people started filling out your form this month and 350 submitted the form, the conversion rate would be :
350 / 5,000 x 100 = 7%
So, what’s form optimisation ?
It’s simply improving your forms to increase conversion rates.
For most people, form conversion is all about increasing leads.
Before you begin optimising your forms, it’s important you understand what’s good (and what’s not good) when it comes to form conversions.
The average form conversion rate across all industries is 2.9%.
This means you should expect about 3 out of every 100 visitors who start your form to submit it.
If your form conversion is lower — or hovering around this number — then it’s important to start optimising now.
With Matomo, you can track your form conversions with Matomo Form Analytics. Gain powerful insights into how your visitors interact with your forms with our intuitive dashboard.
Why it’s important to optimise your forms
Most people hear the word “forms” and think it’s boring.
But forms are the doorway to leads.
If you want to generate more sales, then you need to generate great forms.
Here are five reasons you need to optimise your forms today :
1. Improve conversions
Form optimisation is really just conversion optimisation.
But, instead of optimising and improving your site to directly improve sales conversions, you’re increasing lead conversions.
Every smart website owner uses forms to draw people in further.
The reality is that most of your website visitors will never return to your site.
This means you need to do everything you can to grab their contact information so you can continue marketing to them day in and day out.
Otherwise, you’ll lose them forever.
When you know how to optimise your forms, you’ll be able to get a higher percentage of form viewers to fill it out.
Higher conversions mean you get more leads, more customers, and ultimately more revenue.
2. Capture more leads
When you can increase your form conversion rate from 1% to 2%, it may seem insignificant.
What’s a measly percentage point in conversions ?
It’s a lot.
When you’re dealing with traffic in the tens or hundreds of thousands each month, an increase in conversion rate by a whole percentile is massive.
Let’s say you take your conversion rate from 2% to 3% on your form, and you have 70,000 visitors view the form each month.
Well, if 1,400 people used to sign up to your email list each month at a 2% conversion rate, then at a 3% conversion rate, you’d get 2,100 new email signups every month.
That’s a major difference.
When you can improve your signup forms, you improve your lead generation (which is conversion rate optimisation). And the more leads you have, the more sales you’ll make in the long run.
3. Get the most out of your traffic
If your forms don’t perform well, then you’re wasting your time (and your traffic).
By analysing your form data, you can quickly see what’s working and what’s not so you can optimise and improve the user experience (and your forms).
For most people, this means getting more form viewers to fill out the form with their email and name.
If 50,000 people visit your site each month, but only 1% of them fill out your form, you’re only getting 500 email signups per month.
Rather than paying money to generate more traffic, why not just work on improving your website by implementing a better form ?
If you can increase your form conversion rate to 2%, you will immediately go from 500 new subscribers per month to 1,000 per month.
4. Spend less on acquisition
If you’re able to get more form signups without having to generate more traffic, you just solved a pricey problem : acquisition costs.
If you can now get 1,000 of your 50,000 visitors to sign up to your email list through a better form, then you doubled your signups.
But that’s not all. You just cut your acquisition costs in half.
If you spend $2,000 per month on acquisition but you’re able to get twice as many leads, then your acquisition costs are at 50% of what they used to be.
This means you can pay the same amount but get twice as many leads.
Or, you can pour even more money into acquisition since it’s now twice as effective so you can fuel growth even more.
5. Grow revenue
Forms generate revenue. It may not be direct (although, in some cases, it is).
But, forms will lead to sales.
By placing optimised forms throughout your website at the right places, you will be able to capture a percentage of your visitors as leads, which means you’ll eventually make more sales.
13 tips to optimise your forms for more conversions
Now that you know what forms can do and why they’re important to grow your business, it’s time to dive into the best practices.
Follow these 13 tips to ensure you’re getting the most out of your forms :
1. Set form goals
Your forms are hopeless without a goal.
Before you set up a form on your website, ask yourself, “What am I trying to accomplish with this form ?”
It could be :
- Encouraging customers to reach out through a contact form
- To get visitors to leave feedback on your product/service
- Convert visitors into leads by giving you their email
No matter what your goal is, make sure you’re clear on it ; otherwise, you won’t be as targeted and specific with your forms.
Matomo Goals helps you set specific objectives for your marketing campaigns so you’re able to easily track conversions. Whether you’re looking to capture feedback or generate leads, you can leverage Matomo to see what’s working and what’s not in seconds.
2. Remove or improve fields with high average time spent and high drop-off rates
Delving into your Form Analytics provides invaluable insights into individual field performance. A crucial metric to focus on is the Average Time Spent.
If a field stands out with a significantly higher average time spent and experiences a high drop-off rate compared to others in the form, it’s a clear indicator that it’s causing frustration or confusion for your visitors.
To address this, consider improving the field by converting it into a dropdown menu for easier completion or providing helpful text prompts. Alternatively, if the field isn’t essential, you might opt to remove it altogether.
When you cut down on time spent and drop-offs, you’ll see your conversion rates go up.
Here’s a standout example from Matomo’s Form Analytics feature : the “Overview of your needs” field is taking on average 1 minute and 37 seconds to complete.
To streamline this, we might want to consider a simple fix like converting it into a dropdown menu. This change would offer visitors a clearer and quicker way to select from options.
Likewise, we observe that the “Overview of your needs” field experiences the highest drop-off rate, totaling 1,732 drop-offs.
With Form Analytics, it becomes clear what is needed to optimise forms and increase conversions.
Try Matomo for Free
Get the web insights you need, without compromising data accuracy.
3. Start with the CTA
When crafting and optimising your forms, you need to start with the end in mind. That’s why you need to start with your business goals.
What are you trying to do with this form ? If you want to capture more emails, then make sure that’s very clear with the call to action (CTA).
Start building your form by beginning with the CTA.
For example : “Sign Up Now.”
Once you have the action you want your potential customers to take, place it on the form. Then, you can work towards crafting the rest of the form.
4. Put it above the fold
If your visitors can’t find your form, they won’t fill it out. It’s plain and simple.
You need to make sure your form is visible above the fold. This is the part of the screen that’s visible to your visitors once they land on your site (without needing to scroll down).
Always remember to test this out on both desktop and mobile to ensure anyone (using laptops or a mobile device) will see your form upon landing on your site or page.
Don’t forget about your mobile users. More people view mobile forms than desktop forms.
5. Put a CTA in the headline
Your form needs to be clear.
You have 1-3 seconds to communicate with your site visitors what your form is all about.
For example, if you’re trying to get email signups with a lead magnet, then tell them the benefit quickly and concisely with a CTA in the headline, like this one :
“Subscribe to Save 10% On Your Next Order”
This is a great example of a headline-CTA combo that tells the visitor what to do and what they get out of it.
Matomo’s behaviour analytics features like Session Recordings let you see where visitors are clicking and spending time. For example, if people are reading the headline, but not scrolling down to read the form, it’s probably a sign you need to test a different headline.
6. Ensure you have the right fields
Your form fields matter.
What information are you trying to capture from your audience ?
One beginner mistake people make is requiring too much information and including many fields in a form.
You want to get as much data on your audience as possible, right ? Wrong.
If you ask for too much information, people won’t fill it out, and it will harm the user experience. You need to make it super easy.
If you want more emails to grow your list, then stick with someone’s email (and possibly their name as well). One line for a name. One line for an email address. Keep it simple.
If you’re after SMS as well, don’t include it on the form. Instead, create a two-step form that pops up an SMS form after someone fills out the email form.
Multi-step forms enable you to capture those emails easily (and still get a percentage to fill out the second form) without making it seem like too much work for your audience.
Another path is to include optional fields (that users don’t have to fill out to click submit).
Just keep in mind that shorter forms perform better than longer ones.
If you make them too long, it feels like work for the user and will lead to lower completion rates.
7. Always capture email address
If you’re unsure of what information to capture (i.e. name, number, email, occupation, age, etc.), always stick to email.
Email is used by over 4 billion people every single day, and it’s not going away anytime soon.
When determining which fields to include, start with email.
8. Test different buttons and copy
You need to track your form performance if you want to get the best conversions.
One of the best form elements to start testing is your button copy.
In most cases, form completion buttons will have the word “submit” on them.
But you don’t have to stick with this word.
You can (and should) experiment with different submit button copy.
Here are a few examples of replacement words for your action button :
- Complete
- Sign Up
- Join now
- Get started
Remember to experiment with your action button. Try a different copy. Just keep it short.
You can also try A/B testing your form by experimenting with different colours, copy, and more.
In the example above from Matomo’s A/B testing feature, we found that changing the wording of our call to action made a big difference. The new “Apply Now” button performed much better, with a 3.6% conversion rate compared to just 1.7% for the original one.
Try Matomo for Free
Get the web insights you need, without compromising data accuracy.
9. Test static vs. popup
There are various types of online forms.
The most common is the static form that just sits in one place and is always there.
Another popular form type is the popup.
This is where a form will appear based on a certain trigger like :
- A certain amount of time on page
- A certain distance scrolling down the page
- If someone is a new or returning visitor
Depending on the form software you use, you may be able to add conditional logic.
Start tracking your form conversions
Form optimisation is all about conversion rate optimisation.
If you want to increase your conversions and generate more revenue, then you need to test out different forms and know how to optimise them.
With Matomo, you can easily track, manage, and A/B test your forms so you can improve your conversions.
Try Matomo free for 21 days. No credit card required.
Try Matomo for Free
21 day free trial. No credit card required.
-
6 Crucial Benefits of Conversion Rate Optimisation
26 février 2024, par ErinWhether investing time or money in marketing, you want the best return on your investment. You want to get as many customers as possible with your budget and resources.
That’s what conversion rate optimisation (CRO) aims to do. But how does it help you achieve this major goal ?
This guide explores the concrete benefits of conversion rate optimisation and how they lead to more effective marketing and ROI. We’ll also introduce specific CRO best practices to help unlock these benefits.
What is conversion rate optimisation ?
Conversion rate optimisation (CRO) is the process of examining your website for improvements and creating tests to increase the number of visitors who take a desired action, like purchasing a product or submitting a form.
The conversion rate is the percentage of visitors who complete a specific goal.
In order to improve your conversion rate, you need to figure out :
- Where your customers come from
- How potential customers navigate or interact with your website
- Where potential customers are likely to exit your site (or abandon carts)
- What patterns drive valuable actions like sign-ups and sales
From there, you can gradually implement changes that will drive more visitors to convert. That’s the essence of conversion rate optimisation.
6 top benefits of conversion rate optimisation (and best practices to unlock them)
Conversion rate optimisation can help you get more out of your campaigns without investing more. CRO helps you in these six ways :
1. Understand your visitors (and customers) better
The main goal of CRO is to boost conversions, but it’s more than that. In the process of improving conversion rates, you’ll also benefit by gaining deep insights into user behaviour, preferences, and needs.
Using web analytics, tests and behavioural analytics, CRO helps marketers shape their website to match what users need.
Best practices for understanding your customer :
First, analyse how visitors act with full context (the pages they view, how long they stay and more).
In Matomo, you can use the Users Flow report to understand how visitors navigate through your site. This will help you visualise and identify trends in the buyer’s journey.
Then, you can dive deeper by defining and analysing journeys with Funnels. This shows you how many potential customers follow through each step in your defined journey and identify where you might have a leaky funnel.
In the above Funnel Report, nearly half of our visitors, just 44%, are moving forward in the buyer’s journey after landing on our scuba diving mask promotion page. With 56% of potential customers dropping off at this page, it’s a prime opportunity for optimising conversions.
Think of Funnels as your map, and pages with high drop-off rates as valuable opportunities for improvement.
Once you notice patterns, you can try to identify the why. Analyse the pages, do user testing and do your best to improve them.
2. Deliver a better user experience
A better understanding of your customers’ needs means you can deliver a better user experience.
For example, if you notice many people spend more time than expected on a particular step in the sign-up process, you can work to streamline it.
Best practices for improving your user experience :
To do this, you need to come up with testable hypotheses. Start by using Heatmaps and Session Recordings to visualise the user experience and understand where visitors are hesitating, experiencing points of frustration, and exiting.
You need to outline what drives certain patterns in behaviour — like cart abandonment for specific products, and what you think can fix them.
Let’s look at an example. In the screenshot above, we used Matomo’s Heatmap feature to analyse user behaviour on our website.
Only 65% of visitors scroll down far enough to encounter our main call to action to “Write a Review.” This insight suggests a potential opportunity for optimisation, where we can focus efforts on encouraging more users to engage with this key element on our site.
Once you’ve identified an area of improvement, you need to test the results of your proposed solution to the problem. The most common way to do this is with an A/B test.
This is a test where you create a new version of the problematic page, trying different titles, comparing long, and short copy, adding or removing images, testing variations of call-to-action buttons and more. Then, you compare the results — the conversion rate — against the original. With Matomo’s A/B Testing feature, you can easily split traffic between the original and one or more variations.
In the example above from Matomo, we can see that testing different header sizes on a page revealed that the wider header led to a higher conversion rate of 47%, compared to the original rate of 35% and the smaller header’s 36%.
Matomo’s report also analyses the “statistical significance” of the difference in results. Essentially, this is the likelihood that the difference comes from the changes you made in the variation. With a small sample size, random patterns (like one page receiving more organic search visits) can cause the differences.
If you see a significant change over a larger sample size, you can be fairly certain that the difference is meaningful. And that’s exactly what a high statistical significance rating indicates in Matomo.
Once a winner is identified, you can apply the change and start a new experiment.
3. Create a culture of data-driven decision-making
Marketers can no longer afford to rely on guesswork or gamble away budgets and resources. In our digital age, you must use data to get ahead of the competition. In 2021, 65% of business leaders agreed that decisions were getting more complex.
CRO is a great way to start a company-wide focus on data-driven decision-making.
Best practices to start a data-driven culture :
Don’t only test “hunches” or “best practices” — look at the data. Figure out the patterns that highlight how different types of visitors interact with your site.
Try to answer these questions :
- How do our most valuable customers interact with our site before purchasing ?
- How do potential customers who abandon their carts act ?
- Where do our most valuable customers come from ?
Moreover, it’s key to democratise insights by providing multiple team members access to information, fostering informed decision-making company-wide.
4. Lower your acquisition costs and get higher ROI from all marketing efforts
Once you make meaningful optimisations, CRO can help you lower customer acquisition costs (CAC). Getting new customers through advertising will be cheaper.
As a result, you’ll get a better return on investment (ROI) on all your campaigns. Every ad and dollar invested will get you closer to a new customer than before. That’s the bottom line of CRO.
Best practices to lower your CAC (customer acquisition costs) through CRO adjustments :
The easiest way to lower acquisition costs is to understand where your customers come from. Use marketing attribution to track the results of your campaigns, revealing how each touchpoint contributes to conversions and revenue over time, beyond just last-click attribution.
You can then compare the number of conversions to the marketing costs of each channel, to get a channel-specific breakdown of CAC.
This performance overview can help you quickly prioritise the best value channels and ads, lowering your CAC. But these are only surface-level insights.
You can also further lower CAC by optimising the pages these campaigns send visitors to. Start with a deep dive into your landing pages using features like Matomo’s Session Recordings or Heatmaps.
They can help you identify issues with an unengaging user experience or content. Using these insights, you can create A/B tests, where you implement a new page that replaces problematic headlines, buttons, copy, or visuals.
When a test shows a statistically significant improvement in conversion rates, implement the new version. Repeat this over time, and you can increase your conversion rates significantly, getting more customers with the same spend. This will reduce your customer acquisition costs, and help your company grow faster without increasing your ad budget.
5. Improve your average order value (AOV) and customer lifetime value (CLV)
CRO isn’t only about increasing the number of customers you convert. If you adapt your approach, you can also use it to increase the revenue from each customer you bring in.
But you can’t do that by only tracking conversion rates, you also need to track exactly what your customers buy.
If you only blindly optimise for CAC, you even risk lowering your CLV and the overall profitability of your campaigns. (For example, if you focus on Facebook Ads with a $6 CAC, but an average CLV of $50, over Google Ads with a $12 CAC, but a $100 CLV.)
Best practices to track and improve CLV :
First, integrate your analytics platform with your e-commerce (B2C) or your CRM (B2B). This will help you get a more holistic view of your customers. You don’t want the data to stop at “converted.” You want to be able to dive deep into the patterns of high-value customers.
The sales report in Matomo’s ecommerce analytics makes it easy to break down average order value by channels, campaigns, and specific ads.
In the report above, we can see that search engines drive customers who spend significantly more, on average, than social networks — $241 vs. $184. But social networks drive a higher volume of customers and more revenue.
To figure out which channel to focus on, you need to see how the CAC compares to the AOV (or CLV for B2B customers). Let’s say the CAC of social networks is $50, while the search engine CAC is $65. Search engine customers are more profitable — $176 vs. $134. So you may want to adjust some more budget to that channel.
To put it simply :
Profit per customer = AOV (or CLV) – CAC
Example :
- Profit per customer for social networks = $184 – $50 = $134
- Profit per customer for search engines = $241 – $65 = $176
You can also try to A/B test changes that may increase the AOV, like creating a product bundle and recommending it on specific sales pages.
An improvement in CLV will make your campaigns more profitable, and help stretch your advertising budget even further.
6. Improve your content and SEO rankings
A valuable side-effect of focusing on CRO metrics and analyses is that it can boost your SEO rankings.
How ?
CRO helps you improve the user experience of your website. That’s a key signal Google (and other search engines) care about when ranking webpages.
For example, Google’s algorithm considers “dwell time,” AKA how long a user stays on your page. If many users quickly return to the results page and click another result, that’s a bad sign. But if most people stay on your site for a while (or don’t return to Google at all), Google thinks your page gives the user their answer.
As a result, Google will improve your website’s ranking in the search results.
Best practices to make the most of CRO when it comes to SEO :
Use A/B Testing, Heatmaps, and Session Recordings to run experiments and understand user behaviour. Test changes to headlines, page layout, imagery and more to see how it impacts the user experience. You can even experiment with completely changing the content on a page, like substituting an introduction.
Bring your CRO-testing mindset to important pages that aren’t ranking well to improve metrics like dwell time.
Start optimising your conversion rate today
As you’ve seen, enjoying the benefits of CRO heavily relies on the data from a reliable web analytics solution.
But in an increasingly privacy-conscious world (just look at the timeline of GDPR updates and fines), you must tread carefully. One of the dilemmas that marketing managers face today is whether to prioritise data quality or privacy (and regulations).
With Matomo, you don’t have to choose. Matomo values both data quality and privacy, adhering to stringent privacy laws like GDPR and CCPA.
Unlike other web analytics, Matomo doesn’t sample data or use AI and machine learning to fill data gaps. Plus, you can track without annoying visitors with a cookie consent banner – so you capture 100% of traffic while respecting user privacy (excluding in Germany and UK).
And as you’ve already seen above, you’ll still get plenty of reports and insights to drive your CRO efforts. With User Flows, Funnels, Session Recordings, Form Analytics, and Heatmaps, you can immediately find insights to improve your bottom line.
And our built-in A/B testing feature will help you test your hypotheses and drive reliable progress. If you’re ready to reliably optimise conversion rates (with accuracy and without privacy concerns), try Matomo for free for 21 days. No credit card required.
Try Matomo for Free
21 day free trial. No credit card required.
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