Recherche avancée

Sur d’autres sites (5221)

• Why do you need analytics for your WordPress ?

  7 avril 2020, par Joselyn Khor — Analytics Tips, Plugins
  Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of blogs, it’s your first chance to make a lasting impression.

  Now, maybe you’ve heard of Google Analytics or even the privacy-friendly alternative, Matomo Analytics, but have never tried them ? These are analytics platforms that help you understand your website traffic and visitors. (You can find these platforms as plugins in the WordPress directory !)

  They’re important because the insights you get help you determine what changes to make to improve your website. Without them you could face a tougher time figuring out what’s working, what the issues are (and solving them before they get out of hand), and making sure you’re taking your website in the right direction. 

  WordPress analytics gives you an understanding of what’s actually going on.

  How does a WordPress analytics plugin benefit your website ?

  What this means for you is getting a toolkit to learn how to get more sales or followers and subscribers (aka conversions in analytics terms). 

  By getting insights into user behaviour, content performance, and how you can optimise your website, you can reach more of your goals, like increasing sales or growing your audience.

  A WordPress analytics tool helps you get more traffic to your site

  You get a range of features which tell you which acquisition channels are working for you like – social media, search engines, and other websites mentioning you. This helps you make an informed decision on where to focus energies (or spend) to get more of the ideal people coming through to your website. 

  

  Example : Looking through your acquisition channels and seeing that Reddit drives a lot of traffic through to your website. Since this channel seems to be working for you, you could then spend more time on Reddit posts to increase traffic.

  But getting more traffic isn’t all there is to it. Once they land on your site, you want them to stay for a little longer so they are intrigued by what you’re offering. Be it a product, or awesome content.

  Which leads us to …

  Increasing engagement by learning about visitor behaviour

  When you get a solid number of visitors on your website, it’s good to then learn about how they behave on your site. A WordPress analytics tool helps with engagement since you’re seeing what’s appealing to them, and what isn’t.

   Increasing engagement is good for a few reasons. 

  • You end up speaking the language of your readers. 
  • You can make a difference with the information you’re putting out. 
  • You get loyal customers and believers in your organisation. 

  With more engaged visitors, you can build trust with them and eventually be able to convince them that your product, service, or blog is needed in their lives.

  

  Example : Looking through entry and exit pages to see what first impression is making them stay, and what impression is making them leave. This helps you redirect efforts to give your website a better chance of getting visitors to stay longer.

  Improving your content and engagement can lead to more conversions

  After you get visitors engaged, it’s time to convert. 

  Whether you have an ecommerce site or freelance blog, you’ll need to know how to boost conversions. This simply means getting people to achieve more of the actions you’re wanting them to take on your site. Like subscribing to your newsletter or adding items to a cart.

  With conversion optimization features, you’re finding out how well your website is designed to get buyers through a journey to conversion. 

  

  Example : Say you’ve created a newsletter sign up page, but you’re not getting as many sign ups as you’d like. With a web analytics tool, you can look into it further. A funnels feature could tell you how they’re getting to that page. If people can’t find your page, that could be reason for low conversion rates. Or, maybe you are getting people landing on this page, but you can’t tell why they’re not signing up. Try setting up a heatmap to see how far they’re scrolling down your page to the sign up section. Through these conversion optimization features, you can make tweaks that significantly improve conversions.

  So, how does the Matomo Analytics for WordPress plugin help with all of this ?

  

  Matomo Analytics for WordPress is a free web analytics plugin that gives you access to all the features mentioned above, right in your own WordPress dashboard. It’s completely free to use and is handy for users of all skill levels. From beginners right through to advanced analysts. 

  You get to move through all the stages to increase traffic, increase engagement, and convert. By using Matomo for WordPress, you put yourself in a better position to track all the needed data from your WordPress website. 

  You have this toolkit to improve your website for free, with a few clicks ! 

  By getting useful insights like visitors, acquisitions, bounce rates etc. you gain a new perspective on how to improve your website so it’s better at doing what you created it to do. Getting these insights also means giving yourself the confidence to do what’s best for your website in a data-driven way. 

  With all this knowledge, you can be competitive, or grow enough that you’re leaving your competitors in the dust. 

• | NGINX | FFMPEG not creating DASH manifests or chunks in the designated DIR |

  7 avril 2020, par Mathew Knight

  Hopefully someone can help here, I have a setup that takes two input RTMP streams from two separate machines into my server. From here I am trying to serve some MPEG DASH manifests and chunks to an experimental spatial audio/360 web (.js) player.

  



  My issue is that while i can see the FFMPEG processes running and creating the Chunks the files themselves are not appearing in the specified folder and so the media player will not read the content.

  



  Is there something obvious that i am not doing that is preventing these files being written ?

  



  Any help with this would be amazing !!!

  



  Here is my config :

  



  #user www-data;
worker_processes auto;
pid /run/nginx.pid;
include /etc/nginx/modules-enabled/*.conf;

events {
    worker_connections 768;
    # multi_accept on;
}

http {

    ##
    # Basic Settings
    ##

    sendfile on;
    tcp_nopush on;
    tcp_nodelay on;
    keepalive_timeout 65;
    types_hash_max_size 2048;
    # server_tokens off;

    # server_names_hash_bucket_size 64;
    # server_name_in_redirect off;

    include /etc/nginx/mime.types;
    default_type application/octet-stream;

    ##
    # SSL Settings
    ##

    ssl_protocols TLSv1 TLSv1.1 TLSv1.2; # Dropping SSLv3, ref: POODLE
    ssl_prefer_server_ciphers on;

    ##
    # Logging Settings
    ##

    access_log /var/log/nginx/access.log;
    error_log /var/log/nginx/error.log;


    ##
    # Virtual Host Configs
    ##

    include /etc/nginx/conf.d/*.conf;
    include /etc/nginx/sites-enabled/*;

}

rtmp {
        server {
            listen 1935;
            chunk_size 4096;

            application live {
            live on;
            record off;
            interleave off;
            wait_key on;
            meta on;
            wait_video off;
            idle_streams off;
            sync 300ms;
            session_relay on;
            #allow publish 127.0.0.1;
            #allow publish 192.168.2.0/24;
            allow publish all;
            #deny publish all;
            allow play all;    

         dash on;
            dash_nested on;
            dash_path /tmp/dash;
            dash_fragment 3;
            dash_playlist_length 120;
            dash_cleanup on;

            #dash_clock_compensation http_head;
            #dash_clock_helper_uri https://localhost/time;

    #dash_variant _low   bandwidth="500000"  width="640"  height="360";
            #dash_variant _med  bandwidth="1500000" width="1280"  height="720";
            #dash_variant _high bandwidth="5000000" width="1920" height="1080" max;

            # EDIT THESE SO THE LIVESTREAM_KEY IS REPLACED BY YOUR PERSONAL KEY THAT YOU CAN LOOK UP ON THE SITE OF THE PLATFORM
            # push rtmp://live-ams.twitch.tv/app/LIVESTREAM_KEY;
            # push rtmp://a.rtmp.youtube.com/live2/LIVESTREAM_KEY;
            # push rtmp://ingest-ams.mixer.com:1935/beam/LIVESTREAM_KEY;

         exec_push ffmpeg -re -an -i 'rtmp://localhost:1935/live/stream' -c:v libx264 -preset veryfast -s 1920x1080 -bufsize 15000k -b:v 15000k -keyint_min 150 -g 150 -tile-columns 4 -frame-parallel 1 -an -f dash -init_seg_name 'init-stream$RepresentationID$_video.webm' -media_seg_name 'chunk-stream$RepresentationID$_video-$Number%05d$.webm' 'http://localhost:1935/dash/video.mpd' 2>>/var/log/nginx/ffmpegvideo.log;




            }



    application dash {
        #TRANSCODED VIDEO/AUDIO FROM FFMPEG COMES HERE?????
        live on;
        meta copy;

        record all;
        record_path /rec;
        }

        }


    server {
            listen 1936;
            chunk_size 4096;

            application live {
            live on;
            record off;
            interleave off;
            wait_key on;
            meta on;
            wait_video off;
            idle_streams off;
            sync 300ms;
            session_relay on;
            #allow publish 127.0.0.1;
            #allow publish 192.168.2.0/24;
            allow publish all;
            #deny publish all;
            allow play all;    


            # EDIT THESE SO THE LIVESTREAM_KEY IS REPLACED BY YOUR PERSONAL KEY THAT YOU CAN LOOK UP ON THE SITE OF THE PLATFORM
            # push rtmp://live-ams.twitch.tv/app/LIVESTREAM_KEY;
            # push rtmp://a.rtmp.youtube.com/live2/LIVESTREAM_KEY;
            # push rtmp://ingest-ams.mixer.com:1935/beam/LIVESTREAM_KEY;

    exec_push ffmpeg -re -i 'rtmp://localhost:1936/live/stream' -filter 'channelmap=0|1|2|3|4|5|6|7:' -c:a libopus -b:a 512k -vn -f dash -init_seg_name 'init-stream$RepresentationID$_audio_01-08ch.webm' -media_seg_name 'chunk-stream$RepresentationID$_audio_01-08ch-$Number%05d$.webm' 'http://localhost:1936/dash/audio_01-08ch.mpd' -filter 'channelmap=8|9|10|11|12|13|14|15:' -c:a libopus -b:a 512k -vn -f dash -init_seg_name 'init-stream$RepresentationID$_audio_09-16ch.webm' -media_seg_name 'chunk-stream$RepresentationID$_audio_09-16ch-$Number%05d$.webm' 'http://localhost:1936/dash/audio_09-16ch.mpd' 2>>/var/log/nginx/ffmpegaudio.log;
            }





    application dash {
        #TRANSCODED AUDIO FROM FFMPEG COMES HERE?????
        live on;
        meta copy;
        }


}
}


  



  and here is the output from my FFMPEG logs :

  



  AUDIO :

  



  ffmpeg version 3.4.6-0ubuntu0.18.04.1 Copyright (c) 2000-2019 the FFmpeg developers
  built with gcc 7 (Ubuntu 7.3.0-16ubuntu3)
  configuration: --prefix=/usr --extra-version=0ubuntu0.18.04.1 --toolchain=hardened --libdir=/usr/lib/x86_64-linux-gnu --incdir=/usr/include/x86_64-linux-gnu --enable-gpl --disable-stripping --enable-avresample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librubberband --enable-librsvg --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libopencv --enable-libx264 --enable-shared
  libavutil      55. 78.100 / 55. 78.100
  libavcodec     57.107.100 / 57.107.100
  libavformat    57. 83.100 / 57. 83.100
  libavdevice    57. 10.100 / 57. 10.100
  libavfilter     6.107.100 /  6.107.100
  libavresample   3.  7.  0 /  3.  7.  0
  libswscale      4.  8.100 /  4.  8.100
  libswresample   2.  9.100 /  2.  9.100
  libpostproc    54.  7.100 / 54.  7.100
[aac @ 0x55bfeaaafc60] Channel layout 'stereo' with 2 channels does not match specified number of channels 16: ignoring specified channel layout
Guessed Channel Layout for Input Stream #0.0 : hexadecagonal
Input #0, flv, from 'rtmp://localhost:1936/live/stream':
  Metadata:
    Server          : NGINX RTMP (github.com/arut/nginx-rtmp-module)
    displayWidth    : 0
    displayHeight   : 0
    fps             : 0
    profile         : 
    level           : 
  Duration: 00:00:00.00, start: 0.042000, bitrate: N/A
    Stream #0:0: Audio: aac (LC), 48000 Hz, hexadecagonal, fltp, 512 kb/s
Stream mapping:
  Stream #0:0 -> #0:0 (aac (native) -> opus (libopus))
  Stream #0:0 -> #1:0 (aac (native) -> opus (libopus))
Press [q] to stop, [?] for help
[dash @ 0x55bfeaab43e0] Opening 'http://localhost:1936/dash/init-stream_audio_01-08ch.webm' for writing
Output #0, dash, to 'http://localhost:1936/dash/audio_01-08ch.mpd':
  Metadata:
    Server          : NGINX RTMP (github.com/arut/nginx-rtmp-module)
    displayWidth    : 0
    displayHeight   : 0
    fps             : 0
    profile         : 
    level           : 
    encoder         : Lavf57.83.100
    Stream #0:0: Audio: opus (libopus), 48000 Hz, 7.1, flt, 512 kb/s
    Metadata:
      encoder         : Lavc57.107.100 libopus
[dash @ 0x55bfeaab43e0] Cannot use rename on non file protocol, this may lead to races and temporary partial files
[dash @ 0x55bfeaaecb00] Opening 'http://localhost:1936/dash/init-stream_audio_09-16ch.webm' for writing
Output #1, dash, to 'http://localhost:1936/dash/audio_09-16ch.mpd':
  Metadata:
    Server          : NGINX RTMP (github.com/arut/nginx-rtmp-module)
    displayWidth    : 0
    displayHeight   : 0
    fps             : 0
    profile         : 
    level           : 
    encoder         : Lavf57.83.100
    Stream #1:0: Audio: opus (libopus), 48000 Hz, 7.1, flt, 512 kb/s
    Metadata:
      encoder         : Lavc57.107.100 libopus
size=N/A time=00:00:00.49 bitrate=N/A speed=0.986x    
size=N/A time=00:00:01.01 bitrate=N/A speed=1.01x    
size=N/A time=00:00:01.49 bitrate=N/A speed=0.993x    
size=N/A time=00:00:02.01 bitrate=N/A speed=   1x    
size=N/A time=00:00:02.49 bitrate=N/A speed=0.995x    
size=N/A time=00:00:03.01 bitrate=N/A speed=   1x    
size=N/A time=00:00:03.53 bitrate=N/A speed=   1x    
size=N/A time=00:00:04.01 bitrate=N/A speed=0.998x    
size=N/A time=00:00:04.53 bitrate=N/A speed=   1x    
[dash @ 0x55bfeaab43e0] Opening 'http://localhost:1936/dash/chunk-stream_audio_01-08ch-%05d.webm' for writing
[dash @ 0x55bfeaaecb00] Opening 'http://localhost:1936/dash/chunk-stream_audio_09-16ch-%05d.webm' for writing
size=N/A time=00:00:05.01 bitrate=N/A speed=0.997x    
size=N/A time=00:00:05.53 bitrate=N/A speed=   1x    
size=N/A time=00:00:06.03 bitrate=N/A speed=0.999x    
size=N/A time=00:00:06.55 bitrate=N/A speed=   1x    
size=N/A time=00:00:07.05 bitrate=N/A speed=0.999x    
size=N/A time=00:00:07.55 bitrate=N/A speed=0.999x    
size=N/A time=00:00:08.07 bitrate=N/A speed=   1x    
size=N/A time=00:00:08.57 bitrate=N/A speed=   1x    
size=N/A time=00:00:09.09 bitrate=N/A speed=   1x    
size=N/A time=00:00:09.59 bitrate=N/A speed=   1x    
[dash @ 0x55bfeaab43e0] Opening 'http://localhost:1936/dash/chunk-stream_audio_01-08ch-%05d.webm' for writing
[dash @ 0x55bfeaaecb00] Opening 'http://localhost:1936/dash/chunk-stream_audio_09-16ch-%05d.webm' for writing
size=N/A time=00:00:10.09 bitrate=N/A speed=0.999x    
size=N/A time=00:00:10.61 bitrate=N/A speed=   1x    
size=N/A time=00:00:11.09 bitrate=N/A speed=0.999x    
size=N/A time=00:00:11.61 bitrate=N/A speed=   1x    
size=N/A time=00:00:12.11 bitrate=N/A speed=0.999x    
size=N/A time=00:00:12.63 bitrate=N/A speed=   1x    
size=N/A time=00:00:13.13 bitrate=N/A speed=   1x    
size=N/A time=00:00:13.63 bitrate=N/A speed=0.999x    
size=N/A time=00:00:14.15 bitrate=N/A speed=   1x    
size=N/A time=00:00:14.63 bitrate=N/A speed=0.999x    
[dash @ 0x55bfeaab43e0] Opening 'http://localhost:1936/dash/chunk-stream_audio_01-08ch-%05d.webm' for writing
[dash @ 0x55bfeaaecb00] Opening 'http://localhost:1936/dash/chunk-stream_audio_09-16ch-%05d.webm' for writing
size=N/A time=00:00:15.15 bitrate=N/A speed=   1x    
size=N/A time=00:00:15.67 bitrate=N/A speed=   1x    
size=N/A time=00:00:16.15 bitrate=N/A speed=0.999x    
size=N/A time=00:00:16.67 bitrate=N/A speed=   1x    
size=N/A time=00:00:17.15 bitrate=N/A speed=0.999x    
size=N/A time=00:00:17.67 bitrate=N/A speed=   1x    
size=N/A time=00:00:18.17 bitrate=N/A speed=   1x    
size=N/A time=00:00:18.67 bitrate=N/A speed=0.999x    
size=N/A time=00:00:19.19 bitrate=N/A speed=   1x    
size=N/A time=00:00:19.69 bitrate=N/A speed=   1x    
[dash @ 0x55bfeaab43e0] Opening 'http://localhost:1936/dash/chunk-stream_audio_01-08ch-%05d.webm' for writing
[dash @ 0x55bfeaaecb00] Opening 'http://localhost:1936/dash/chunk-stream_audio_09-16ch-%05d.webm' for writing



  



  VIDEO :

  



  ffmpeg version 3.4.6-0ubuntu0.18.04.1 Copyright (c) 2000-2019 the FFmpeg developers
  built with gcc 7 (Ubuntu 7.3.0-16ubuntu3)
  configuration: --prefix=/usr --extra-version=0ubuntu0.18.04.1 --toolchain=hardened --libdir=/usr/lib/x86_64-linux-gnu --incdir=/usr/include/x86_64-linux-gnu --enable-gpl --disable-stripping --enable-avresample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librubberband --enable-librsvg --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libopencv --enable-libx264 --enable-shared
  libavutil      55. 78.100 / 55. 78.100
  libavcodec     57.107.100 / 57.107.100
  libavformat    57. 83.100 / 57. 83.100
  libavdevice    57. 10.100 / 57. 10.100
  libavfilter     6.107.100 /  6.107.100
  libavresample   3.  7.  0 /  3.  7.  0
  libswscale      4.  8.100 /  4.  8.100
  libswresample   2.  9.100 /  2.  9.100
  libpostproc    54.  7.100 / 54.  7.100
Input #0, flv, from 'rtmp://localhost:1935/live/stream':
  Metadata:
    Server          : NGINX RTMP (github.com/arut/nginx-rtmp-module)
    displayWidth    : 3840
    displayHeight   : 1920
    fps             : 30
    profile         : 
    level           : 
  Duration: 00:00:00.00, start: 0.033000, bitrate: N/A
    Stream #0:0: Video: h264 (High), yuv420p(tv, bt470bg/bt709/bt709, progressive), 3840x1920 [SAR 1:1 DAR 2:1], 15360 kb/s, 30 fps, 30 tbr, 1k tbn, 60 tbc
    Stream #0:1: Audio: aac (LC), 48000 Hz, 7.1, fltp, 327 kb/s
Codec AVOption tile-columns (Number of tile columns to use, log2) specified for output file #0 (http://localhost:1935/dash/video.mpd) has not been used for any stream. The most likely reason is either wrong type (e.g. a video option with no video streams) or that it is a private option of some encoder which was not actually used for any stream.
Codec AVOption frame-parallel (Enable frame parallel decodability features) specified for output file #0 (http://localhost:1935/dash/video.mpd) has not been used for any stream. The most likely reason is either wrong type (e.g. a video option with no video streams) or that it is a private option of some encoder which was not actually used for any stream.
Stream mapping:
  Stream #0:0 -> #0:0 (h264 (native) -> h264 (libx264))
Press [q] to stop, [?] for help
[libx264 @ 0x55e24ea47f40] VBV maxrate unspecified, assuming CBR
[libx264 @ 0x55e24ea47f40] using SAR=9/8
[libx264 @ 0x55e24ea47f40] using cpu capabilities: MMX2 SSE2Fast SSSE3 SSE4.2 AVX FMA3 BMI2 AVX2
[libx264 @ 0x55e24ea47f40] profile High, level 4.0
[libx264 @ 0x55e24ea47f40] 264 - core 152 r2854 e9a5903 - H.264/MPEG-4 AVC codec - Copyleft 2003-2017 - http://www.videolan.org/x264.html - options: cabac=1 ref=1 deblock=1:0:0 analyse=0x3:0x113 me=hex subme=2 psy=1 psy_rd=1.00:0.00 mixed_ref=0 me_range=16 chroma_me=1 trellis=0 8x8dct=1 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=0 threads=6 lookahead_threads=2 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=3 b_pyramid=2 b_adapt=1 b_bias=0 direct=1 weightb=1 open_gop=0 weightp=1 keyint=150 keyint_min=76 scenecut=40 intra_refresh=0 rc_lookahead=10 rc=cbr mbtree=1 bitrate=15000 ratetol=1.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 vbv_maxrate=15000 vbv_bufsize=15000 nal_hrd=none filler=0 ip_ratio=1.40 aq=1:1.00
[dash @ 0x55e24ea4b640] Opening 'http://localhost:1935/dash/init-stream_video.webm' for writing
Output #0, dash, to 'http://localhost:1935/dash/video.mpd':
  Metadata:
    Server          : NGINX RTMP (github.com/arut/nginx-rtmp-module)
    displayWidth    : 3840
    displayHeight   : 1920
    fps             : 30
    profile         : 
    level           : 
    encoder         : Lavf57.83.100
    Stream #0:0: Video: h264 (libx264), yuv420p, 1920x1080 [SAR 9:8 DAR 2:1], q=-1--1, 15000 kb/s, 30 fps, 15360 tbn, 30 tbc
    Metadata:
      encoder         : Lavc57.107.100 libx264
    Side data:
      cpb: bitrate max/min/avg: 0/0/15000000 buffer size: 15000000 vbv_delay: -1
frame=   11 fps=0.0 q=0.0 size=N/A time=00:00:00.00 bitrate=N/A speed=   0x    
[dash @ 0x55e24ea4b640] Cannot use rename on non file protocol, this may lead to races and temporary partial files
frame=   26 fps= 26 q=19.0 size=N/A time=00:00:00.10 bitrate=N/A speed=0.0997x    
frame=   42 fps= 28 q=17.0 size=N/A time=00:00:00.63 bitrate=N/A speed=0.421x    
frame=   57 fps= 28 q=14.0 size=N/A time=00:00:01.13 bitrate=N/A speed=0.565x    
frame=   72 fps= 29 q=15.0 size=N/A time=00:00:01.63 bitrate=N/A speed=0.65x    
frame=   87 fps= 29 q=14.0 size=N/A time=00:00:02.13 bitrate=N/A speed=0.706x    
frame=  102 fps= 29 q=16.0 size=N/A time=00:00:02.63 bitrate=N/A speed=0.746x    
frame=  118 fps= 29 q=16.0 size=N/A time=00:00:03.16 bitrate=N/A speed=0.785x    
frame=  133 fps= 29 q=17.0 size=N/A time=00:00:03.66 bitrate=N/A speed=0.807x    
frame=  148 fps= 29 q=15.0 size=N/A time=00:00:04.16 bitrate=N/A speed=0.826x    
frame=  163 fps= 29 q=18.0 size=N/A time=00:00:04.66 bitrate=N/A speed=0.841x    
[dash @ 0x55e24ea4b640] Opening 'http://localhost:1935/dash/chunk-stream_video-%05d.webm' for writing
frame=  178 fps= 29 q=17.0 size=N/A time=00:00:05.16 bitrate=N/A speed=0.854x    
frame=  193 fps= 29 q=18.0 size=N/A time=00:00:05.66 bitrate=N/A speed=0.864x    
frame=  208 fps= 29 q=15.0 size=N/A time=00:00:06.16 bitrate=N/A speed=0.873x    
frame=  224 fps= 30 q=15.0 size=N/A time=00:00:06.70 bitrate=N/A speed=0.885x    
frame=  239 fps= 30 q=16.0 size=N/A time=00:00:07.20 bitrate=N/A speed=0.892x    
frame=  254 fps= 30 q=15.0 size=N/A time=00:00:07.70 bitrate=N/A speed=0.898x    
frame=  269 fps= 30 q=17.0 size=N/A time=00:00:08.20 bitrate=N/A speed=0.903x    
frame=  284 fps= 30 q=16.0 size=N/A time=00:00:08.70 bitrate=N/A speed=0.908x    
frame=  299 fps= 30 q=16.0 size=N/A time=00:00:09.20 bitrate=N/A speed=0.912x    
frame=  314 fps= 30 q=18.0 size=N/A time=00:00:09.70 bitrate=N/A speed=0.916x    
[dash @ 0x55e24ea4b640] Opening 'http://localhost:1935/dash/chunk-stream_video-%05d.webm' for writing
frame=  330 fps= 30 q=17.0 size=N/A time=00:00:10.23 bitrate=N/A speed=0.922x    
frame=  345 fps= 30 q=17.0 size=N/A time=00:00:10.73 bitrate=N/A speed=0.925x    
frame=  360 fps= 30 q=15.0 size=N/A time=00:00:11.23 bitrate=N/A speed=0.928x    
frame=  375 fps= 30 q=15.0 size=N/A time=00:00:11.73 bitrate=N/A speed=0.931x    
frame=  390 fps= 30 q=16.0 size=N/A time=00:00:12.23 bitrate=N/A speed=0.933x    
frame=  405 fps= 30 q=17.0 size=N/A time=00:00:12.73 bitrate=N/A speed=0.935x    
frame=  420 fps= 30 q=14.0 size=N/A time=00:00:13.23 bitrate=N/A speed=0.937x    
frame=  435 fps= 30 q=16.0 size=N/A time=00:00:13.73 bitrate=N/A speed=0.94x    
frame=  450 fps= 30 q=16.0 size=N/A time=00:00:14.23 bitrate=N/A speed=0.941x    
frame=  465 fps= 30 q=18.0 size=N/A time=00:00:14.73 bitrate=N/A speed=0.943x    
[dash @ 0x55e24ea4b640] Opening 'http://localhost:1935/dash/chunk-stream_video-%05d.webm' for writing
frame=  481 fps= 30 q=16.0 size=N/A time=00:00:15.26 bitrate=N/A speed=0.946x    
frame=  496 fps= 30 q=17.0 size=N/A time=00:00:15.76 bitrate=N/A speed=0.947x    
frame=  511 fps= 30 q=16.0 size=N/A time=00:00:16.26 bitrate=N/A speed=0.949x    
frame=  526 fps= 30 q=16.0 size=N/A time=00:00:16.76 bitrate=N/A speed=0.95x    
frame=  541 fps= 30 q=16.0 size=N/A time=00:00:17.26 bitrate=N/A speed=0.951x    
frame=  557 fps= 30 q=16.0 size=N/A time=00:00:17.80 bitrate=N/A speed=0.953x    
frame=  572 fps= 30 q=15.0 size=N/A time=00:00:18.30 bitrate=N/A speed=0.954x    
frame=  587 fps= 30 q=16.0 size=N/A time=00:00:18.80 bitrate=N/A speed=0.955x    
frame=  602 fps= 30 q=16.0 size=N/A time=00:00:19.30 bitrate=N/A speed=0.956x    
frame=  618 fps= 30 q=18.0 size=N/A time=00:00:19.83 bitrate=N/A speed=0.958x    
[dash @ 0x55e24ea4b640] Opening 'http://localhost:1935/dash/chunk-stream_video-%05d.webm' for writing
frame=  633 fps= 30 q=17.0 size=N/A time=00:00:20.33 bitrate=N/A speed=0.959x    
frame=  648 fps= 30 q=16.0 size=N/A time=00:00:20.83 bitrate=N/A speed=0.96x    
frame=  663 fps= 30 q=16.0 size=N/A time=00:00:21.33 bitrate=N/A speed=0.961x    
frame=  678 fps= 30 q=16.0 size=N/A time=00:00:21.83 bitrate=N/A speed=0.961x    
frame=  693 fps= 30 q=16.0 size=N/A time=00:00:22.33 bitrate=N/A speed=0.962x    
frame=  708 fps= 30 q=16.0 size=N/A time=00:00:22.83 bitrate=N/A speed=0.962x    
frame=  723 fps= 30 q=17.0 size=N/A time=00:00:23.33 bitrate=N/A speed=0.963x    
frame=  739 fps= 30 q=17.0 size=N/A time=00:00:23.86 bitrate=N/A speed=0.965x    
frame=  754 fps= 30 q=16.0 size=N/A time=00:00:24.36 bitrate=N/A speed=0.965x    
frame=  769 fps= 30 q=18.0 size=N/A time=00:00:24.86 bitrate=N/A speed=0.966x    
[dash @ 0x55e24ea4b640] Opening 'http://localhost:1935/dash/chunk-stream_video-%05d.webm' for writing
frame=  784 fps= 30 q=15.0 size=N/A time=00:00:25.36 bitrate=N/A speed=0.966x    
frame=  799 fps= 30 q=15.0 size=N/A time=00:00:25.86 bitrate=N/A speed=0.967x    
frame=  814 fps= 30 q=15.0 size=N/A time=00:00:26.36 bitrate=N/A speed=0.967x    
frame=  829 fps= 30 q=16.0 size=N/A time=00:00:26.86 bitrate=N/A speed=0.968x    
frame=  844 fps= 30 q=15.0 size=N/A time=00:00:27.36 bitrate=N/A speed=0.968x    
frame=  860 fps= 30 q=15.0 size=N/A time=00:00:27.90 bitrate=N/A speed=0.97x    
frame=  875 fps= 30 q=15.0 size=N/A time=00:00:28.40 bitrate=N/A speed=0.97x    
frame=  890 fps= 30 q=15.0 size=N/A time=00:00:28.90 bitrate=N/A speed=0.971x    
frame=  905 fps= 30 q=16.0 size=N/A time=00:00:29.40 bitrate=N/A speed=0.971x    
frame=  920 fps= 30 q=18.0 size=N/A time=00:00:29.90 bitrate=N/A speed=0.971x    
[dash @ 0x55e24ea4b640] Opening 'http://localhost:1935/dash/chunk-stream_video-%05d.webm' for writing
frame=  935 fps= 30 q=16.0 size=N/A time=00:00:30.40 bitrate=N/A speed=0.971x    
frame=  950 fps= 30 q=16.0 size=N/A time=00:00:30.90 bitrate=N/A speed=0.972x    
frame=  966 fps= 30 q=15.0 size=N/A time=00:00:31.43 bitrate=N/A speed=0.973x    
frame=  981 fps= 30 q=15.0 size=N/A time=00:00:31.93 bitrate=N/A speed=0.973x    
frame=  996 fps= 30 q=16.0 size=N/A time=00:00:32.43 bitrate=N/A speed=0.974x    
frame= 1011 fps= 30 q=15.0 size=N/A time=00:00:32.93 bitrate=N/A speed=0.974x    
frame= 1026 fps= 30 q=16.0 size=N/A time=00:00:33.43 bitrate=N/A speed=0.974x    
frame= 1041 fps= 30 q=16.0 size=N/A time=00:00:33.93 bitrate=N/A speed=0.974x    
frame= 1057 fps= 30 q=16.0 size=N/A time=00:00:34.46 bitrate=N/A speed=0.975x    
[dash @ 0x55e24ea4b640] Opening 'http://localhost:1935/dash/chunk-stream_video-%05d.webm' for writing
frame= 1072 fps= 30 q=18.0 size=N/A time=00:00:34.96 bitrate=N/A speed=0.976x    
frame= 1087 fps= 30 q=18.0 size=N/A time=00:00:35.46 bitrate=N/A speed=0.976x    
frame= 1102 fps= 30 q=15.0 size=N/A time=00:00:35.96 bitrate=N/A speed=0.976x    
frame= 1117 fps= 30 q=15.0 size=N/A time=00:00:36.46 bitrate=N/A speed=0.976x    
frame= 1132 fps= 30 q=16.0 size=N/A time=00:00:36.96 bitrate=N/A speed=0.976x    
frame= 1148 fps= 30 q=16.0 size=N/A time=00:00:37.50 bitrate=N/A speed=0.977x    
frame= 1163 fps= 30 q=17.0 size=N/A time=00:00:38.00 bitrate=N/A speed=0.978x    
frame= 1178 fps= 30 q=15.0 size=N/A time=00:00:38.50 bitrate=N/A speed=0.978x    
frame= 1193 fps= 30 q=15.0 size=N/A time=00:00:39.00 bitrate=N/A speed=0.978x    
frame= 1208 fps= 30 q=18.0 size=N/A time=00:00:39.50 bitrate=N/A speed=0.978x    
[dash @ 0x55e24ea4b640] Opening 'http://localhost:1935/dash/chunk-stream_video-%05d.webm' for writing  


  


• 5 perfect feature combinations to use with Heatmaps and Session Recordings

  28 janvier 2020, par Jake Thornton — Uncategorized

  Gaining valuable insights by simply creating a heatmap or setting up recordings on your most important web pages is a good start, but using the Heatmaps and Session Recordings features in combination with other Matomo features is where the real magic happens.

  If you’re serious about significantly increasing conversions on your website to impact your bottom line, you need to accurately answer these questions :

  1. Are you analysing the most important pages that influence conversions ?
  2. Are you segmenting heatmaps and recordings towards your most valuable visitors ? 
  3. Are you using these features to create better customer journeys ?
  4. Have you identified current pain points for visitors before setting up heatmaps and recordings ?
  5. Are you learning what content resonates best for your audience ?

  With Matomo Analytics, you have the ability to integrate heatmaps and session recordings with all the features of a powerful web analytics platform, which means you get the complete picture of your visitor’s experience of your website.

  Here are five features that work with Heatmaps and Session Recordings to maximise conversions :

  1. Behaviour feature with Heatmaps

  Before creating heatmaps on pages you think are most important to your website, first check out Behaviour – Pages. Here you get valuable information around unique pageviews, bounce rate, average time on page and exit rates for every page on your website.

  Use this data as your starting point for heatmaps. Here you’ll identify current pain points for your visitors before using heatmaps to analyse their interactions on these pages.

  Here’s how to use the behaviour feature to determine which pages to setup heatmaps on :

  

  • Make sure you know what pages are generating the most unique page views, it could be your blog rather than your homepage
  • Which pages have the highest bounce rates – can you make some quick changes above-the-fold and see if this makes a difference
  • When the average time on page is high, why are visitors so engaged with these pages ? What keeps them reading ? Setup a heatmap to learn more
  • Reduce exit rates by moving them along to other pages on your website
  • Determine some milestones you want to achieve e.g. use heatmaps as your visual guide to improve average time on page, bounce rates and exit rates. A milestone could be that the exit rate for your previous blog was 34%, work towards getting this down to 30%

  Learn more about the Behaviour feature

  2. Ecommerce feature and Custom Segments

  If you run an ecommerce business, you may want to learn only about visitors who are more likely to be your customers. For example, if you find 65% of product sales come from customers based in New York, but visits to your product pages are from every state in the USA, how can you learn more specifically about visitors only from New York ?

  Using Segments to target a particular audience :

  • First, make sure you have created heatmaps and recordings on the popular product pages you want to learn about your visitor’s interactions
  • Note : Make sure the segment you create generates enough pageviews to apply a heatmap for more accurate results. We recommend a minimum of 1,000 page views per sample size.
  • Then create a custom Segment – search Ecommerce and find the Product Name and select the product. Learn how to do this here.

  

  Click on ‘Add a new segment’ or on the ‘edit’ link next to an existing segment name to open the segment editor :

  

  Click on any item on the left to see the list of information you can segment by. In this case search “City”, then select “Is” and in the third column search “New York” (example in the image above) :

  

  You can also use the search box at the bottom to search through the whole list.

  • This will give you insights across the Matomo platform based only on customers who purchased this product
  • Then go to the Ecommerce feature – and find Sales. Here you will learn what your most popular locations are for your product sales.

  

  • Once you know the location you want to segment, go back and update the custom Segment you just created. Click on the edit pencil icon and update it by selecting Add AND condition, and add the sub group you would like to track on the product page. In this example, select City – New York. Click Save & Apply.

  Now you should have successfully created a segment for your popular product page with visitors only from New York.

  Check out the heatmap or recordings you created for this page. You may be very surprised to see how this segment engaged with your website compared to all website visitors.

  Note : If you run a lead generation website you can use the Goals feature instead of Ecommerce to track the success metrics you need.

  Learn more about Segmentation

  3. Visitor Profiles within Session Recordings

  Seeing visitor location, device, OS and browser for your recordings is very valuable, but it’s even more valuable to integrate visitor profiles with session recordings as you get to see everything that visitor has done on your website … ever ! 

  What pages they visited before/after the recording, what actions they took, how long they spent on your website etc. All this is captured in the visitor profile of every individual session recording so you can see where exactly engaged viewers are in their journey with your business, for example :

  • How has this visitor behaved on your website in the past ? 
  • Is this visitor already a customer ? 
  • Is this the visitors first time to your website and
  • What other pages on your website are they interested in seeing in this session ?

  Use the visitor profiles feature within session recordings to understand the users better when watching each session.

  You get the full picture of what role the page you recorded played in the overall experience of your website’s visitor. And more importantly, to see if they took the desired action you wanted them to take.

  

  Learn more about Visitor Profiles

  4. Funnels feature (premium feature)

  The Funnels feature lets you see the customer journey from the first entry page through to the conversion page.

  

  Once you create a funnel, you can see the % of visitors who drop off between pages on their way to converting.

  In our example, you may then see page one to page two has a drop-off rate of 47%. Page two to page three 95% users drop-off rate and page three to page four 97.3% users drop-off rate.

  Why is the drop-off rate so high from page two to page three and why is the drop-off rate so low from page three to page four ?

  So, you may need to simplify things on page one because you may unknowingly be offering your visitor an easy way out of the funnel. Maybe the visitor is stuck reading your content and not understanding the value of your offering.

  Small tip for session recordings …

  With session recordings especially you can see firsthand through live recordings where exactly visitors click away from the page which exits them from your conversion funnel. Take note to see if this is a recurring issue with other visitors, then take action into fixing this hole.

  Whatever the case, work towards reducing drop-off rates through your conversion funnels by discovering where the problems exist, make changes and learn how these changes affect engagement through heatmaps and recordings.

  Learn more about Funnels

  5. A/B Testing feature (premium feature)

  Following on from the example with the Funnels feature, once you identify there is a problem in your conversion funnel, how do you know what is preventing visitors from taking an action that pushes them to the next page in the funnel ? You need to test different variations of content to see what works best for your visitors.

  A/B Testing lets you test a variety of things, including :

  • different headlines 
  • less copy vs more copy 
  • different call-to-actions
  • different colour schemes
  • entirely different page layouts

  

  Once you’ve created two or more variations of specific landing pages in the conversion funnel, see how visitors interacted differently between the variations of landing pages through your heatmaps and recordings.

  

  You may see that your visitors have scrolled further down the page because more content was provided or an important CTA button was clicked more due to a colour change. Whatever the case, using A/B testing with heatmaps and session recordings is an effective combination for increasing user engagement.

  Learn more about A/B Testing

  The conversion rate optimization (CRO) strategy

  CRO is the process of learning what the most valuable content/aspect of your website is and how to best optimize this for your visitors to increase conversion chances. 

  Heatmaps and session recordings play a vital role in this strategy, but it’s how you work these features in tandem with other valuable Matomo features that will give you the most actionable insights you need to grow your business.

  Want to learn how to create an effective CRO strategy ?

  Learn CRO strategies