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• Six Best Amplitude Alternatives

  10 décembre 2024, par Daniel Crough

  Product analytics is big business. Gone are the days when we could only guess what customers were doing with our products or services. Now, we can track, visualise, and analyse how they interact with them and, with that, constantly improve and optimise. 

  The problem is that many product analytics tools are expensive and complicated — especially for smaller businesses. They’re also packed with functionality more attuned to the needs of massive companies. 

  Amplitude is such a tool. It’s brilliant and it has all the bells and whistles that you’ll probably never need. Fortunately, there are alternatives. In this guide, we’ll explore the best of those alternatives and, along the way, provide the insight you’ll need to select the best analytics tool for your organisation. 

  Amplitude : a brief overview

  To set the stage, it makes sense to understand exactly what Amplitude offers. It’s a real-time data analytics tool for tracking user actions and gaining insight into engagement, retention, and revenue drivers. It helps you analyse that data and find answers to questions about what happened, why it happened, and what to do next.

  However, as good as Amplitude is, it has some significant disadvantages. While it does offer data export functionality, that seems deliberately restricted. It allows data exports for specific events, but it’s not possible to export complete data sets to manipulate or format in another tool. Even pulling it into a CSV file has a 10,000-row limit. There is an API, but not many third-party integration options.

  Getting data in can also be a problem. Amplitude requires manual tags on events that must be tracked for analysis, which can leave holes in the data if every possible subsequent action isn’t tagged. That’s a time-consuming exercise, and it’s made worse because those tags will have to be updated every time the website or app is updated. 

  As good as it is, it can also be overwhelming because it’s stacked with features that can create confusion for novice or inexperienced analysts. It’s also expensive. There is a freemium plan that limits functionality and events. Still, when an organisation wants to upgrade for additional functionality or to analyse more events, the step up to the paid plan is massive.

  Lastly, Amplitude has made some strides towards being a web analytics option, but it lacks some basic functionality that may frustrate people who are trying to see the full picture from web to app.

  Snapshot of Amplitude alternatives

  So, in place of Amplitude, what product analytics tools are available that won’t break the bank and still provide the functionality needed to improve your product ? The good news is that there are literally hundreds of alternatives, and we’ve picked out six of the best.

  1. Matomo – Best privacy-focused web and mobile analytics
  2. Mixpanel – Best for product analytics
  3. Google Analytics – Best free option
  4. Adobe Analytics – Best for predictive analytics
  5. Umami – Best lightweight tool for product analytics
  6. Heap – Best for automatic user data capture

  A more detailed analysis of the Amplitude alternatives

  Now, let’s dive deeper into each of the six Amplitude alternatives. We’ll cover standout features, integrations, pricing, use cases and community critiques. By the end, you’ll know which analytics tool can help optimise website and app performance to grow your business.

  1. Matomo – Best privacy-friendly web and app analytics

  Privacy is a big concern these days, especially for organisations with a presence in the European Union (EU). Unlike other analytics tools, Matomo ensures you comply with privacy laws and regulations, like the General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA).

  Matomo helps businesses get the insights they need without compromising user privacy. It’s also one of the few self-hosted tools, ensuring data never has to leave your site.

  Matomo is open-source, which is also rare in this class of tools. That means it’s available for anyone to adapt and customise as they wish. Everything you need to build custom APIs is there.

  

  Its most useful capabilities include visitor logs and session recordings to trace the entire customer journey, spot drop-off points, and fine-tune sales funnels. The platform also comes with heatmaps and A/B testing tools. Heatmaps provide a useful visual representation of your data, while A/B testing allows for more informed, data-driven decisions.

  Despite its range of features, many reviewers laud Matomo’s user interface for its simplicity and user-friendliness. 

  Why Matomo : Matomo is an excellent alternative because it fills in the gaps where Amplitude comes up short, like with cookieless tracking. Also, while Amplitude focuses mainly on behavioural analytics, Matomo offers both behavioural and traditional analytics, which allows more profound insight into your data. Furthermore, Matomo fully complies with the strictest privacy regulations worldwide, including GDPR, LGPD, and HIPAA.

  Standout features include multi-touch attribution, visits log, content engagement, ecommerce, customer segments, event tracking, goal tracking, custom dimensions, custom reports, automated email reports, tag manager, sessions recordings, roll-up reporting that can pull data from multiple websites or mobile apps, Google Analytics importer, Matomo tag manager, comprehensive visitor tracking, heatmaps, and more.

  Integrations with 100+ technologies, including Cloudflare, WordPress, Magento, Google Ads, Drupal, WooCommerce, Vue, SharePoint and Wix.

  Pricing is free for Matomo On-Premise and $23 per month for Matomo Cloud, which comes with a 21-day free trial (no credit card required).

  Strengths

  • Privacy focused
  • Cookieless consent banners
  • 100% accurate, unsampled data
  • Open-source code 
  • Complete data ownership (no sharing with third parties)
  • Self-hosting and cloud-based options
  • Built-in GDPR Manager
  • Custom alerts, white labelling, dashboards and reports

  Community critiques 

  • Premium features are expensive and proprietary
  • Learning curve for non-technical users

  2. Mixpanel – Best for product analytics

  Mixpanel is a dedicated product analytics tool. It tracks and analyses customer interactions with a product across different platforms and helps optimise digital products to improve the user experience. It works with real-time data and can provide answers from customer and revenue data in seconds.

  It also presents data visualisations to show how customers interact with products.

  

  Mixpanel allows you to play around filters and views to reveal and chart some useful customer trends. (Image source)

  Why Mixpanel : One of the strengths of this platform is the ability to test hypotheses. Need to test an ambitious idea ? Mixpanel data can do it with real user analytics. That allows you to make data-driven decisions to find the best path forward.

  Standout features include automatic funnel segment analysis, behavioural segmentation, cohort segmentation, collaboration support, customisable dashboards, data pipelines, filtered data views, SQL queries, warehouse connectors and a wide range of pre-built integrations.

  Integrations available include Appcues, AppsFlyer, AWS, Databox, Figma, Google Cloud, Hotjar, HubSpot, Intercom, Integromat, MailChimp, Microsoft Azure, Segment, Slack, Statsig, VWO, Userpilot, WebEngage, Zapier, ZOH) and dozens of others.

  Pricing starts with a freemium plan valid for up to 20 million events per month. The growth plan is affordable at $25 per month and adds features like no-code data transformations and data pipeline add-ons. The enterprise version runs at a monthly cost of $833 and provides the full suite of features and services and premium support.

  There’s a caveat. Those prices only allow up to 1,000 Monthly Tracked Users (MTUs), calculated based on the number of visitors that perform a qualifying event each month. Beyond that, MTU plans start at $20,000 per year.

  Strengths

  • User behaviour and interaction tracking
  • Unlimited cohort segmentation capabilities
  • Drop-off analysis showing where users get stuck
  • A/B testing capabilities

  Community critiques 

  • Expensive enterprise features
  • Extensive setup and configuration requirements

  3. Google Analytics 4 – Best free web analytics tool

  The first thing to know about Google Analytics 4 is that it’s a web analytics tool. In other words, it tracks sessions, not user behaviours in app environments. It can provide details on how people found your website and how they go there, but it doesn’t offer much detail on how people use your product. 

  There is also an enterprise version, Google Analytics 360, which is not free. We’ve broken down the differences between the two versions elsewhere.

  

  GA4’s audience overview shows visitors, sessions, session lengths, bounce rates, and user engagement data. (Image source)

   

  Why Google Analytics : It’s great for gauging the effectiveness of marketing campaigns, tracking goal completions (purchases, cart additions, etc.) and spotting trends and patterns in user engagement.

  Standout features include built-in automation, customisable conversion goals, data drill-down functionality, detailed web acquisition metrics, media spend ROI calculations and out-of-the-box web analytics reporting.

  Integrations include all major CRM platforms, CallRail, DoubleClick DCM, Facebook, Hootsuite, Marketo, Shopify, VWO, WordPress, Zapier and Zendesk, among many others.

  Pricing is free for the basic version (Google Analytics 4) and scales based on features and data volume. The advanced features (in Google Analytics 360) are pitched at enterprises, and pricing is custom.

  Strengths

  • Free to start
  • Multiple website management
  • Traffic source details
  • Up-to-date traffic data

  Community critiques 

  • Steep learning curve 
  • Data sampling

  4. Adobe Analytics – Best for predictive analytics

  A fully configured Adobe Analytics implementation is the Swiss army knife of analytics tools. It begins with web analytics, adds product analytics, and then wraps it up nicely with predictive analytics.

  Unlike all the Amplitude alternatives here, there’s no free version. Adobe Analytics has a complicated pricing matrix with options like website analytics, marketing analytics, attribution, and predictive analytics. It also has a wide range of customisation options that will appeal to large businesses. But for smaller organisations, it may all be a bit too much.

  Mixpanel allows you to play around filters and views to reveal and chart some useful customer trends. (Image source)

  

  Adobe Analytics’ cross-channel attribution ties actions from different channels into a single customer journey. (Image source)

   

  Why Adobe Analytics : For current Adobe customers, this is a logical next step. Either way, Adobe Analytics can combine, evaluate, and analyse data from any part of the customer journey. It analyses that data with predictive intelligence to provide insights to enhance customer experiences.

   

  Standout features include AI-powered prediction analysis, attribution analysis, multi-channel data collection, segmentation and detailed customer journey analytics, product analytics and web analytics.

   

  Integrations are available through the Adobe Experience Cloud Exchange. Adobe Analytics also supports data exchange with brands such as BrightEdge, Branch.io, Google Ads, Hootsuite, Invoca, Salesforce and over 200 other integrations.

   

  Pricing starts at $500 monthly, but prospective customers are encouraged to contact the company for a needs-based quotation.

   

  Strengths

  • Drag-and-drop interface
  • Flexible segmentation 
  • Easy-to-create conversion funnels
  • Threshold-based alerts and notifications

  Community critiques 

  • No free version
  • Lack of technical support
  • Steep learning curve

  5. Umami – Best lightweight tool for web analytics

  The second of our open-source analytics solutions is Umami, a favourite in the software development community. Like Matomo, it’s a powerful and privacy-focused alternative that offers complete data control and respects user privacy. It’s also available as a cloud-based freemium plan or as a self-hosted solution.

   

  

  Umami’s dashboard reveals the busiest times of day and which pages are visited when.(Image source)

   

  Why Umami : Unami has a clear and simple user interface (UI) that lets you measure important metrics such as page visits, referrers, and user agents. It also features event tracking, although some reviewers complain that it’s quite limited.

  Standout features can be summed up in five words : privacy, simplicity, lightweight, real-time, and open-source. Unami’s UI is clean, intuitive and modern, and it doesn’t slow down your website. 

  Integrations include plugins for VuePress, Gatsby, Craft CMS, Docusaurus, WordPress and Publii, and a module for Nuxt. Unami’s API communicates with Javascript, PHP Laravel and Python.

  Pricing is free for up to 100k monthly events and three websites, but with limited support and data retention restrictions. The Pro plan costs $20 a month and gives you unlimited websites and team members, a million events (plus $0.00002 for each event over that), five years of data and email support. Their Enterprise plan is priced custom.

  Strengths

  • Freemium plan
  • Open-source
  • Lightweight 

  Community critiques 

  • Limited support options
  • Data retention restrictions
  • No funnel functionality

  6. Heap – Best for automatic data capture

  Product analytics with a twist is a good description of Heap. It features event auto-capture to track user interactions across all touchpoints in the user journey. This lets you fully understand how and why customers engage with your product and website. 

  Using a single Javascript snippet, Heap automatically collects data on everything users do, including how they got to your website. It also helps identify how different cohorts engage with your product, providing the critical insights teams need to boost conversion rates.

  

  Heap’s journeys feature combines funnel and path analysis. (Image source)

   

  Why Heap : The auto-capture functionality solves a major shortcoming of many product analytics tools — manual tracking. Instead of having to set up manual tags on events, Heap automatically captures all data on user activity from the start. 

  Standout features include event auto-capture, session replay, heatmaps, segments (or cohorts) and journeys, the last of which combines the functions of funnel and path analysis tools into a single feature.

  Integrations include AWS, Google, Microsoft Azure, major CRM platforms, Snowflake and many other data manipulation platforms.

  Pricing is quote-based across all payment tiers. There is also a free plan and a 14-day free trial.

  Strengths

  • Session replay
  • Heatmaps 
  • User segmentation
  • Simple setup 
  • Event auto-capture 

  Community critiques 

  • No A/B testing functionality
  • No GDPR compliance support

  Choosing the best solution for your team

  When selecting a tool, it’s crucial to understand how product analytics and web analytics solutions differ. 

  Product analytics tools track users or accounts and record the features they use, the funnels they move through, and the cohorts they’re part of. Web analytics tools focus more on sessions than users because they’re interested in data that can help improve website usage. 

  Some tools combine product and web analytics to do both of these jobs.

  Area of focus

  Product analytics tools track user behaviour within SaaS- or app-based products. They’re helpful for analysing features, user journeys, engagement metrics, product development and iteration. 

  Web analytics tools analyse web traffic, user demographics, and traffic sources. They’re most often used for marketing and SEO insights.

  Level of detail

  Product analytics tools provide in-depth tracking and analysis of user interactions, feature usage, and cohort analysis.

  Web analytics tools provide broader data on page views, bounce rates, and conversion tracking to analyse overall site performance.

  Whatever tools you try, your first step should be to search for reviews online to see what people who’ve used them think about them. There are some great review sites you can try. See what people are saying on Capterra, G2, Gartner Peer Insights, or TrustRadius. 

  Use Matomo to power your web and app analytics

  Web and product analytics is a competitive field, and there are many other tools worth considering. This list is a small cross-section of what’s available.

  That said, if you have concerns about privacy and costs, consider choosing Matomo. Start your 21-day free trial today.

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• CRO Program : Best Practices and KPIs to Track [2024]

  8 mai 2024, par Erin

  Driving traffic to your website is only one part of the equation ; the second part is getting those visitors to convert by completing a desired action — creating an account, signing up for a newsletter or completing a purchase. 

  But if you fail to optimise your website for conversions, you’ll have a hard time guiding visitors further down the funnel and turning them into customers.

  That’s where a CRO program (or conversion rate optimisation) can help. 

  This article will cover conversion rate optimisation best practices and outline key metrics and KPIs to start tracking to see an improvement in your conversion rates.

  What is a CRO program ? 

  In the simplest terms, a CRO program — also called a CRO plan — is a digital marketing strategy. It focuses on implementing different tactics that can lead to an increase in conversion rate and maximising revenue. 

  

  One thing to remember is that the definition of “conversion” varies from business to business. The most obvious type of conversion would be a financial transaction or a completed form — but it comes down to what you consider a valuable action. 

  Many different actions can count as conversions, depending on your marketing goals. 

  Besides making a purchase, other common examples of key conversion moments include creating a new account, signing up for a free trial, booking a demo and subscribing to an email newsletter. 

  Another thing worth noting is that while the average conversion rate on e-commerce websites is 3.76%, it might fluctuate across different industries and device types. Case in point — desktop devices have higher conversion rates than mobile devices, clocking in at 4.79% and 3.32%, respectively. 

  So, in addition to defining your key conversion moments, you should also go over conversion insights relevant to your specific industry. 

  

  The importance of conversion rate optimisation 

  You’d be right to assume that the ultimate goal of a conversion rate optimisation process is to drive revenue through higher conversion rates — but don’t focus solely on the numbers. The core principle of a CRO program is improving the customer experience. Once you’ve achieved that, the increase in conversion rate will follow. 

  

  According to a recent report, global conversion rate optimisation (CRO) software sales are expected to reach $3.7 billion by 2032 — up from $1.1 billion in 2021. 

  This growth indicates the increasing interest in strategies and tools that can help optimise the conversion funnel. Businesses are looking for ways to keep potential customers engaged and improve the average conversion rate — without necessarily increasing their spending. 

  Here are a few reasons why a CRO program deserves a spot in your broader digital marketing strategies : 

  • It can lower your cost per acquisition (CPA) : A CRO program is about optimising your conversion funnel by leveraging existing assets and website traffic rather than increasing your spending — which lowers the costs of acquiring new customers and, in turn, drives ROI. 
  • It can maximise customer lifetime value (CLV) : If you can turn one-time buyers into repeat customers, you’ll be one step closer to building a loyal user base and increasing your CLV. 
  • It can lead to increased sales and boost your revenue : Higher conversion rates typically mean higher revenue ; that’s arguably the most obvious benefit of implementing a CRO program. 
  • It improves the overall user experience : The goal is to make your site more accessible, easier to navigate and more engaging. Delivering the experience people want — and expect — when navigating your website is one of the core principles of a CRO program.
  • It helps you to get to know your customers better : You can’t meet your customers’ needs without taking the time to know them, create user personas and understand their preferences, pain points and conversion barriers they may be facing. 

  Conversion optimisation gives you a competitive edge in revenue and brand reputation. 

  5 CRO best practices 

  

  Here are five conversion rate optimisation strategies and best practices that can make a real difference in the customer experience — and drive potential conversions. 

  Create a CRO roadmap in advance 

  First and foremost, you’ll need a well-defined “game plan” that aligns with and reflects your conversion goals. 

  A CRO roadmap is a detailed manual that outlines how to implement different elements of your CRO-related efforts. Marketing teams can refer to this step-by-step framework for test planning, prioritisation and resource allocation while optimising their marketing strategy. 

  While conversion rate optimisation can be a complex process — especially when you don’t know what to tackle first — we’ve found that there are three things you need to consider when setting the foundations of a successful CRO program : 

  • The “why” behind your website traffic : You’re likely using different online marketing strategies — from SEO to pay-per-click (PPC). So, it’s best to start by gathering channel-specific conversion insights through marketing attribution. Then identify which of these efforts have the biggest impact on your target audience. 
  • The so-called “conversion blockers” that tell you where and why visitors tend to leave without completing a desired action : Funnel analysis might reveal problematic pages — drop-off points where you tend to lose most of your visitors. 
  • Your “hooks” : User feedback can be of great help here ; you can learn a lot by simply asking your customers to fill out a quick online survey and tell you what motivated them to take action.

  Before working on that “game plan,” perform a pre-test analysis. 

  Matomo combines web analytics and user behaviour analytics with features like Heatmaps, Session Recordings, Form Analytics, Funnel Analytics, A/B Testing and User Flow. It can give you those initial benchmarks for measuring progress and a potential increase in conversion rate. 

  Validate your ideas with A/B and multivariate testing 

  Conversion rate optimisation is an iterative process. So, it shouldn’t come as a surprise that A/B testing variants of page layouts, CTAs, headlines, copy and other elements is a big part of it.

  Multivariate and A/B testing allows you to test a wide range of elements across your site and identify what works — and, more importantly, what doesn’t — in terms of driving conversions.

  On that note, Matomo’s A/B Testing feature can support your conversion rate optimisation process by identifying variants that perform better based on statistical significance. 

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  Get to know your website visitors 

  Driving conversions comes down to understanding potential customer’s pain points and needs — and delivering an experience that positions you as the solution and gets them to take action. 

  Here are a few things that can help you understand your website visitors better : 

  • Collecting customer feedback through surveys and using it to identify main areas for improvement 
  • Creating detailed customer personas and optimising your website design and messaging based on your target audience’s pain points, needs and wants 
  • Using heatmaps — colour-coded data visualisation tools that illustrate user interactions — and scroll maps to get a comprehensive overview of online sessions and identify the most engaging elements and those that stand out as potential conversion barriers 

  Matomo’s Heatmaps can help you identify the most-clicked elements on the page and show how far users scroll — providing powerful user insights you can use to optimise these pages.

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  Remove friction points 

  As we previously discussed, identifying friction points and barriers to conversion — issues that prevent visitors from converting — is one of the crucial aspects of developing a CRO plan. 

  Many different “conversion blockers” are worth looking into, including : 

  • Lengthy or otherwise complex checkout processes 
  • No guest checkout feature 
  • Device type, browser and OS compatibility issues 
  • Slow site speed and other technical issues
  • Lack of free shipping and limited payment methods 
  • Absence of social proof (customer reviews and testimonials) and trust badges

  Once you’ve identified what’s slowing down or completely discouraging users from reaching key conversion moments, take the time to address it. 

  Switch to text-based CTAs 

  Calls-to-action (CTAs) play a crucial role in guiding customers from interest to action. However, sometimes they fail to do their job — encouraging website visitors to proceed to the next step — effectively. 

  The most obvious reason is that your CTAs aren’t visually engaging or clear enough. In that case, you can try using action-oriented language and stronger visual elements and aligning the CTA copy with the context of the page. 

  But more often than not, the issue comes down to a phenomenon called “banner blindness” — the tendency of website visitors to ignore (either intentionally or unintentionally) elements on a page that resemble banner ads. 

  And if that’s what’s preventing visitors from converting, consider switching to text-based CTAs. 

  Conversion rate optimisation metrics and KPIs 

  At this point, you should know the outcomes you hope to achieve. Your next step should be to figure out how you’re going to measure and analyse results — and identify the changes that made the most impact on your conversion funnel. 

  After all, your CRO action plan should be based on data — assumptions and “gut feelings” will rarely lead to a notable increase in conversion rates. 

  

  That brings us to key performance indicators (KPIs) : 

  Tracking CRO metrics and website KPIs can help you understand the customer’s journey and path to purchase, identify opportunities for improving the user experience (UX) and determine how to optimise conversions.

  That said, you shouldn’t try to track every metric in the book ; think about your ultimate goal and identify the metrics and KPIs most relevant to your business. 

  We’ll assume that you’re already tracking macro- and micro-conversions. However, we’ve outlined a few additional key conversion rate optimisation metrics you should keep an eye on to make sure that your CRO program is performing as intended : 

  • Cost-per-conversion : By measuring how much you spend on each successful conversion — again, completed forms, sign-ups and sales all count as key conversion moments — you’ll be in a better position to assess the cost-effectiveness of your online marketing strategies.
  • Starter rate : This metric tells you the number of people who start filling out the form, after seeing it. This metric is particularly important for companies that rely on getting leads from forms. 
  • Average order value (AOV) : This metric is important for e-commerce sites to understand the value of their transactions. AOV calculates the average monetary value of each order.

  That’s not all ; you can also use a web analytics tool like Matomo to gain granular insights into visitors : 

  • Unique, new and returning visitors : Tracking the number of new and returning visitors your website gets within a given timeframe will help you understand your user base and determine if your content resonates with them. While you want a constant stream of new traffic, don’t overlook the importance of returning visitors ; they’re the foundation of a loyal customer base.
  • User flows : By analysing the user flows, you’ll have a visual representation of how visitors use your website, which will help you understand their journey and the specific path they take. 
  • Bounce rate : This metric tells you how many users viewed a single page on your site and ended up leaving before they took any kind of action. As such, it’s a clear indicator of how good your content, CTAs and website layout are at keeping users engaged.
  • Exit rate : Another key metric to track is the exit rate — the percentage of users who drop off at a specific page. High-exit pages usually lack important information and CTAs, cause frustration or otherwise fail to meet users’ expectations. Keep in mind that there’s a difference between bounce rate and exit rate — the latter involves users who viewed at least one other page. 

  There are many other user engagement metrics you should keep an eye on in addition to the ones mentioned above — including time on-page, actions per visit, scroll depth and traffic source. You’ll find all this information — and more — in Matomo’s Page Analytics Report. 

  Conclusion 

  Implementing a CRO program can be a time-consuming and iterative process. However, it’s vital for guiding your marketing efforts and making data-driven decisions that’ll ultimately help you drive growth and reach your business goals. 

  It’s best to start by identifying where your website visitors come from and what contributes to — or prevents them from — taking further action. But that’s easier said than done. You’ll need to leverage web analytics tools like Matomo to gather powerful user insights and monitor your website’s performance. 

  As an all-in-one, privacy-friendly web analytics solution, Matomo combines traditional web analytics and advanced behavioural analytics — delivering a consistent experience based on 100% accurate, unsampled data.

  Join the 1 million websites that have chosen Matomo as their web analytics platform. Start your 21-day free trial today — and see how Matomo can help you improve your website’s conversion rates. No credit card required.

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• What’s new in Piwik 2.16.0 ?

  1er février 2016, par Matthieu Aubry — About, Development, Uncategorized

  In this blog post we showcase what is new in Piwik 2.16.0 and why you should upgrade your Piwik to this latest release !

  Piwik 2.16.0 is currently in Release Candidate and you can already use it by following these simple instructions. Piwik 2.16.0 will be officially released in a few days.

  To see the list of all 250+ changes, read the Piwik 2.16.0 changelog.

  Long Term Support for Piwik 2.X

  Piwik 2.16.0 is our Long Term Support version for Piwik 2. Learn more about Piwik LTS.

  New : Custom Dimensions feature

  With Custom Dimensions you can assign any custom data to your visitors or actions (like pages, events, …) and then visualize the reports of how many visits, conversions, pageviews, etc. there were for each Custom Dimension. They are similar to Custom Variables see the comparison of Custom Dimensions and Custom Variables.

  The new Custom Dimensions plugin is available on the Piwik Marketplace.

  Learn more about creating, tracking, reporting, managing, segmenting custom dimensions in the Custom Dimensions user guide.

  

  

  

  View the list of all visitors who reached a specific goal

  All Goal reports now include a link below the Goal report summary, that lets you see in one click all users that have converted any of your Goals :

  

  Events reports : option to view all columns : min, max and avg values

  By default in Actions > Events report, the columns displayed are “Total events” (Total number of events) and “Total value” (the sum of event values). It is now possible to click on the footer icon to view more detailed columns about event values : minimum event value, maximum event value, and average event value.

  

  Allow zoom to country in realtime visitor map

  In the real time map in Piwik (which displays your users activity appearing in real time !), it is now possible to zoom on a given country :

  

  Export all Records : new ‘all’ option in the Row limit selector

  It is now possible to export all of the data in your reports directly from the user interface ! Select ‘all’ in the row limit selector before exporting your data reports :

  

  New themes on the Marketplace !

  Feel like a change of colors ? Try out the new community submitted Piwik Themes on the Marketplace ! Learn how to install a new theme in Piwik (in only a few clicks).

  

  Let Super User view and edit segments created by other users

  As a Super User of Piwik, it can be very useful to view all Custom Segments created by all users. Starting in Piwik 2.16.0 any Super User can now view all Segments for a given website in the Segment selector :

  • Segments that are shared with All users will now appear below a section “Shared with you :” (a segment can be shared to all users by any admin user by selecting “This segment is visible to All Users” in the Segment editor)
  • Segments that are not shared with anyone are now also visible under the section “Visible to you because you have Super User access :”

  

  New segment ‘deviceBrand’ to segment by Device Brand

  You can now segment by device brands such as Apple, Samsung, LG, Google, Nokia, Sony, Lenovo, Alcatel, etc. The complete list of device brands you can use is listed on the Segmentation developer guide.

  

  New segment ‘actionType’ to view only particular Actions types (pagesviews, downloads, outlinks, events…)

  Use the new “Action type” segment to view only particular actions such as : pageviews, contents, sitesearches, events, outlinks and downloads.

  

  New segment : ‘actionUrl’ to view any actions that matches a given URL

  Use the new “Action URL” segment to view any action that matches a given URL, whether they are Pageviews, Site searches, Contents, Downloads or Events.

  

  New segment operators : “Starts with” and “Ends with”

  The new segment operators “Starts with” and “Ends with” can come handy when creating Custom Segments, and complement well the existing segment operators : Contains, Does not contain, Equals, Not equals, Greater than or equal to, Less than or equal to.

  

  Learn more about Segmentation in our user guides or in the Segmentation developer guide.

  Making Piwik more accessible

  Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to applications or websites, by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality.

  In Piwik 2.16.0, and with the help of high school students from the Catalyst Academy, we have made several improvements that make Piwik more accessible :

  • Menu now include the ARIA metadata (to make menus easier to navigate and use)
  • Page titles and various key tooltips have been improved (to give a better context to the data)
  • Keyboard access has been much improvement and Piwik is starting to be usable with the keyboard ! (this is very useful as many users are not able to use a mouse, and they should be able to view Piwik reports with the keyboard only)
  • ‘Skip to main content’ link (when pressing the TAB key) now skips the cursor to the page content.
  • Search bar was further improved : try it by pressing the ‘f’ key (useful to open any Piwik report or page without using the mouse)

  New user preference : display times either as 24h format or AM/PM format

  Users can now select whether times should be displayed in 24h format (16:20) or in AM/PM format (4:20pm)

  

  Other admins and Super Users are not visible to users with ‘admin’ permissions anymore

  Piwik 2.16.0 just became even more respectful of your privacy : any user you created and assigned an “admin” permission will not be able to view all other usernames anymore. This change was requested by many Piwik users who rightfully preferred not to disclose all usernames to any ‘admin’ user.

  As a result of this change, when a user with ‘admin’ permission (admin user) wants to give additional permission to another user (target user), the admin user will now need to know the target username and enter it in the Manage Users interface :

  

  New Config file viewer

  A new menu entry Administration > Diagnostics > Config file, lets Super Users view all config values in the UI :

  This new screen serves several purposes :

  • help Piwik administrators discover and learn about all the possible config file settings that Piwik offers.
  • let Super Users and Admins easily view any overridden config.ini.php INI setting without having to open the config file on the server.

  

  New report ‘Personal settings > Custom Variables’ displays custom variable usage

  A new report visible to Super Users lets you see how your Custom Variables slots are being used, which ones are still unused, and how many times a given custom variable name was used.

  

  Learn more about Custom Variables.

  Improvements to Heartbeat feature to accurately count time spent on the last page

  The heartbeat feature which lets you accurately track how long do visitors spend on your website, has been improved in 2.16.0. If you would like to measure how long do people spend on your pages (even if they don’t interact with your website or app), then consider using the heartbeat feature. Learn more in our guide Accurately measure the time spent on each page.

  

  New AnonymousPiwikUsageMeasurement plugin
  

  AnonymousPiwikUsageMeasurement plugin was created for those who would like to measure how their Piwik services is being used. This plugin also sends anonymised tracking data to our demo-anonymous.piwik.org which will help us learn how your Piwik is used and how we could improve the application. Learn more about AnonymousPiwikUsageMeasurement plugin.

  

  Show a warning when Piwik is used as a SuperUser via HTTP

  It is highly recommended to use HTTPS (SSL) for your Piwik server. If you are logged in as a Super User and viewing any Administration pages, you will now see a warning notification message at the top of the screen inviting you to use HTTPS :

  

  MySQL 5.7+ support

  The awesome Piwik community has helped us identify several issues with MySQL 5.7 support and Piwik is now fully compatible with the latest MySQL version 5.7+. Piwik is officially compatible with MySQL >= 4.1 and up to Mysql 5.7 ! Piwik is also compatible with MariaDB.

  

  Better detection of new devices and robots

  Our Device Detector library can now detect many new types of devices : smart TVs, new tablets and mobile phones, and more. New bots were added to our list of bots to keep your analytics report meaningful.

  Learn more : What Device Detector is able to detect, About Device Detector.

  New Referrer Spammers

  Every week we keep updating our community-list of referrer spammers. More than 50 new spammers were added since the last Piwik release !

  Note that the list of referrer spammer is automatically updated every week in your Piwik, so you need to wait at most one week to benefit from the very latest list.

  Learn more about Stopping Referrer Spam in Analytics reports.

  

  Ability to support new SMS providers to send Scheduled Reports by text message

  When you create scheduled reports in Piwik, you can specify one or several email addresses (to send reports by email) and you can also configure phone numbers (so your reports are sent to your phone via text message). So far we only support one SMS Provider “Clockwork SMS” but it is now possible for anyone to create a very simple plugin that adds a new SMS Provider to Piwik.

  A new SMS Provider plugin was released on the Marketplace : FreeMobileMessaging. If you have a favorite SMS Provider, we encourage you to create a new plugin for it !

  Piwik Consulting mentions

  A few new mentions of Piwik Consultants were added into Piwik to let users know that they can get Professional Help, and additional services and products. For example a new widget was added to the default dashboard. If you provide your Piwik service to your own clients, maybe you would like to remove the Professional services widget and other ads, see this FAQ : How do I remove from Piwik the links to “Piwik Consultants” or to “Professional Services” ?

  Stability, Reliability and Performance

  Dozens of other bugs were fixed (including several Major bugs) and many small improvements are included in this release. All these changes make Piwik more stable and reliable, as well as easier to troubleshoot and maintain. We are proud to be able to offer Piwik 2.16.0 as our Long Term Support release !

  If you have any feedback, questions, suggestion, or bug to report, please join our Piwik Community Forums.

  We hope you will love this 2.16.0 release as much as we loved making it.

  Happy Analytics !