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• On-premise analytics demand grows as Google Analytics GDPR uncertainties continue

  7 janvier 2020, par Jake Thornton — Privacy

  The Google Analytics GDPR relationship is a complicated one. Website owners in states like Berlin in Germany are now required to ask users for consent to collect their data. This doesn’t make for the friendliest user-experience and often the website visitor will simply click “no.”

  The problem Google Analytics now presents website owners in the EU is with more visitors clicking “no”, the less accurate your data will become.

  Why do you need to ask your visitors for consent ?

  At this stage it’s simply because Google Analytics collects data for its own purposes. An example of this is using your visitor’s personal data for retargeting purposes across their advertising platforms like Google Ads and YouTube. 

  Google’s Privacy & Terms states : “when you visit a website that uses advertising services like AdSense, including analytics tools like Google Analytics, or embeds video content from YouTube, your web browser automatically sends certain information to Google. This includes the URL of the page you’re visiting and your IP address. We may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.”

  

  The rise of hosting web analytics on-premise

  Managing Google Analytics and GDPR can quickly become complicated, so there’s been an increase in website owners switching from cloud-hosted web analytics platforms, like Google Analytics, to more GDPR compliant alternatives, where you can host web analytics software on your own servers. This is called hosting web analytics on-premise.

  Hosting web analytics on your own servers means :

  No third-parties are involved

  The visitor data your website collects is stored on your own internal infrastructure. This means no third-parties are involved and there’s no risk of personal data being used in the way Google Analytics uses it e.g. sending personal data to its advertising platforms. 

  When you sign up with Google Analytics you sign away control of your user’s personal data. With on-premise website analytics, you own your data and are in full control.

  NOTE : Though Google Analytics uses personal data for its own purposes, not all cloud hosted web analytics platforms do this. As an example, Matomo Analytics Cloud hosted solution states that all personal data collected is not used for its own purposes and that Matomo has no rights in accessing or using this personal data. 

  

  You control where in the world your personal data is stored

  Google Analytics servers are based out of USA, Europe and Asia, so where your personal data will end up is uncertain and you don’t have the option to choose which location it goes to when using free Google Analytics.

  Different countries have different laws when it comes to accessing personal data. When you choose to host your web analytics on-premise, you can choose the location of your servers and where the personal data is stored.

  More flexibility

  With self-hosted web analytics platforms like Matomo On-Premise, you can extend the platform to do anything you want without the restrictions that cloud hosted platforms impose.

  You can :

  • Get full access to the source code of open-source solutions, like Matomo
  • Extend the platform however you want for your business
  • Get access to APIs
  • Have no data limitations or restrictions
  • Get RAW data access
  • Have control over security

  >> Read more about on-premise flexibility for web analytics here

  

  So what does the future look like for Google Analytics and GDPR ?

  It’s difficult to assess this right now. How exactly GDPR is enforced is still quite unclear. 

  What is clear however, is now website owners in Berlin using Google Analytics are lawfully required to ask their visitors for consent to collect personal data. It has been reported that Google Analytics has already received 200,000 complaints in Germany alone and it appears this trend is likely to continue across much of the EU.

  When using Google Analytics in the EU you must also ensure your privacy policy is updated so website visitors are aware that data is being collected through Google Analytics for its own purposes.

  Moving to a web analytics on-premise platform

  Matomo Analytics is the #1 open-source web analytics platform in the world and has been rated as an exceptional alternative to Google Analytics. Check the reviews on Capterra.

  Choosing Matomo On-Premise means you can control exactly where your data is stored, you have full flexibility to customise the platform to do what you want and it’s FREE.

  Matomo’s mission is to give control back to website owners and the team has designed the platform so that moving away from Google Analytics is seamless. Matomo offers most of your favourite Google Analytics features, a leaner interface to navigate, and the option to add free and paid premium features that Google Analytics can’t even offer you.

  And now you can import your historical Google Analytics data directly into your Matomo with the Google Analytics Importer plugin.

  DOWNLOAD MATOMO (FREE)

  And if you can’t host web analytics on your own servers ...

  Hosting web analytics on-premise is not an option for all businesses as you do need the internal infrastructure and technical knowledge to host your own platform.

  If you can’t self-host, then Matomo has a Cloud hosted solution you can easily install and operate like Google Analytics, which is hosted on Matomo’s servers in the EU. 

  The GDPR advantages of choosing Matomo Cloud over Google Analytics are :

  • Servers are secure and based in the EU (strict laws forbid outside access)
  • 100% data ownership – we never use data for our own purposes
  • You can export your data anytime and switch to Matomo On-Premise whenever you like
  • User-privacy protection
  • Advanced GDPR Manager and data anonymisation features which GA doesn’t offer

  

  Interested to learn more ?

  If you are wanting to learn more about why users are making the move from Google Analytics to Matomo, check out our Matomo Analytics vs Google Analytics comparison page.

  >> Matomo Analytics vs Google Analytics

• Today we celebrate Data Privacy Day 2019

  28 janvier 2019, par Jake Thornton — Privacy
  Today we celebrate Data Privacy Day 2019 !!!

  What is Data Privacy Day ?

  Wikipedia tells us that : The purpose of Data Privacy Day is to raise awareness and promote privacy and data protection best practices.

  Our personal data is our online identity. When you think what personal data means – our phone records, credit card transactions, GPS position, IP addresses, browsing history and so much more. All so valuable and personal to us as human beings.

  That’s why we cannot take our personal data online for granted. We have a right to know which websites collect our data and how it’s then used, something that’s often not visible or easily recognisable when browsing.

  What Data Privacy Day means to Matomo

  Every year the team at Matomo uses this day as a chance to reflect on how far the Matomo (formerly Piwik) project has come. But then also reflect how far we still have to go in spreading the message that our data and personal information online matters.

  2018 saw the introduction of the EU General Data Protection Regulation (GDPR) to protect people’s data online. As a team, Matomo was at the forefront of this development in the analytics space and have since built a GDPR Manager to ensure our users can be fully compliant with the GDPR.

  With every new release of Matomo, we are ensuring that security continues to be at the highest standard and we will continue to be committed to our bug bounty program. Our most recent release of Matomo 3.8.0 alone added a Two Factor Authentication (2FA) feature and a password brute force prevention.

  What next for Matomo and data privacy ?

  As always, security is a top priority for every new release of Matomo and continues to only get better and better. We have a duty to spread our message further that the protection of personal data matters and today is a vital reminder of that. We are, and forever will be, the #1 open-source (and free to use) web analytics platform in the world that fully respects user privacy and gives our users 100% data ownership.

  In 2018 we changed our name, we updated our logo and website, and advanced our platform to compete with the most powerful web analytics tools in the world, all so we can spread our message further and continue our mission.

  Come with us on this exciting journey. Now is the time to take back control of your data and let’s continue creating a safer web for everyone.

  Please help us spread this message.

• Presentation of Piwik’s collaborative translations platform : oTrance [Interview]

  19 avril 2013, par matt — Community, translation

  Piwik enables domain administrators, hobbyists, power users, personal website builders and everyone in between to access enormous amounts of data for website analytics. To support all those users, Piwik needs to be available in a number of different languages. From the start, we made internationalization (i18n) part of Piwik’s DNA. There are now dozens active volunteers who help make sure each language is well represented in the latest official release of Piwik. As of now, Piwik is available in 48 languages.

  Recently a new tool became available that makes the translation of Piwik much easier. The software we are using is an open source platform called oTrance. It has made our translation architecture more robust, and it allows us to expedite the timely delivery of high quality and up-to-date translations to the thousands of people who rely on Piwik every day.

  We’ve met with oTrance creator and lead developer Daniel Schlichtholz who answered a few questions for us.

  1. What is oTrance ?
  2. What sets oTrance apart from the other ways to manage translations ?
  3. Now that oTranCe 1.0 is out, what will you be working on next ?

  What is oTrance ?

  oTranCe is the short form of “Online Translation Center”. It was born because I needed a translation platform for my project MySQLDumper.

  Many languages have been added by the community and manual maintenance became more and more time consuming. I wanted to change that. So I searched for an existing platform I could use and tested a lot of approaches. To put a long story short : none of the given solutions satisfied my needs.

  From the view of a translator maintaining a language should be as easy as possible. In most cases they have to install a program on their local machine or the workflow was too difficult. A translator doesn’t want to struggle with technical things ; he just wants to translate the phrases and wants to know the progress.

  That’s the main goal we want to reach : to make the translation process as easy as possible.

  What sets oTrance apart from the other ways to manage translations ?

  Ease of use is one advantage of oTranCe compared to other solutions. Another advantage is that project administrators can install oTranCe on their own server – so nobody is dependant of a third party provider.

  We love to get feedback from other users. User feedback influences the way oTranCe is developed. We believe that this way oTranCe satisfies the requirements of the real world.

  We also have extensive user documentation, in our “Working with oTranCe” wiki. We try to document use cases in an understandable way. We don’t write down marketing buzz words, but try to explain the use from the view of the user/administrator.

  Now that oTranCe 1.0 is out, what will you be working on next ?

  The language files can be exported to version control and oTranCe can commit changes to the target repository. Currently we support export to Subversion, and we are working on a Git export adapter, which will be released soon.

  Another issue we are trying to solve is the context problem. When your project uses many different phrases the translator often doesn’t know in which context the current phrase is used. Version 1.1.0 (not released yet, but you can grab the latest developer version from GitHub) introduces the oTranCe-connector. The idea behind it : a small plug in grabs the used phrases/keys on the current page, and on click this list is submitted to oTranCe, where the translator can edit the words. This way the translator knows in which context these phrases are used. I wrote a small plug in for OXID eShop. Since it is really easy to implement, my hope is that other plug ins for other applications will be added by the community.

  Matthieu : Congratulations Daniel for having created such an awesome Translation Platform. At Piwik we are really thankful for oTranCe, which has resulted in much better translation process, and happier translators. Keep up the good work !

  If you are a Piwik user, and if you want to participate in translating Piwik, please sign up for an account on oTrance and become part of the team making Piwik available in more languages across the world.