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• Conversion Rate Optimisation Statistics for 2024 and Beyond

  21 novembre 2023, par Erin — Analytics Tips

  Driving traffic to your website is only half the battle. The real challenge — once you’ve used a web analytics solution to understand how users behave — is turning more of those visitors into customers.

  That doesn’t happen by accident. You need to employ conversion rate optimisation strategies and tools to see even a small lift in conversion rates. The good news is that it doesn’t take much to see massive results. Raising your conversion rate from 1% to 3% can triple your revenue. 

  In even better news, you don’t have to guess at the best ways to improve your conversion rate. We’ve done the hard work and collected the most recent and relevant conversion rate optimisation statistics to help you. 

  General conversion rate optimisation statistics

  It appears the popularity of conversion rate optimisation is soaring. According to data collected by Google Trends, there were more people searching for the term “conversion rate optimization” in September 2023 than ever before. 

  As you can see from the chart below, the term’s popularity is on a clear upward trajectory, meaning even more people could be searching for it in the near future. (Source)

  

  Do you want to know what the average landing page conversion rate is ? According to research by WordStream, the average website conversion rate across all industries is 2.35%. 

  That doesn’t paint the whole picture, however. Better-performing websites have significantly higher conversion rates. The top 25% of websites across all industries convert at a rate of 5.31% or higher. (Source)

  Let’s break things down by industry now. The Unbounce Conversion Benchmark Report offers a detailed analysis of how landing pages convert across various industries.

  First, we have the Finance and Insurance industry, which boasts a conversion rate of 15.6%. 

  On the other end, agencies appears to be one of the worst-performing. Agencies’ landing pages convert at a rate of 8.8%. (Source)

  

  What about the size of the conversion rate optimisation industry ? Given the growth in popularity of the term in Google, surely the industry is experiencing growth, right ?

  You’d be correct in that assumption. The conversion rate optimisation software market was valued at $771.2 million in 2018 and is projected to reach $1.932 billion by 2026 — a compound annual growth rate (CAGR) of 9.6%.

  Statistics on the importance of conversion rate optimisation

  If you’re reading this article, you probably think conversion rate optimisation is pretty important. But do you know its importance and where it ranks in your competitors’ priorities ? Read on to find out. 

  Bounce rate — the number of people who leave your website without visiting another page or taking action — is the scourge of conversion rate optimisation efforts. Every time someone bounces from your site, you lose the chance to convert them.

  The questions, then, are : how often do people bounce on average and how does your bounce rate compare ? 

  Siege Media analysed over 1.3 billion sessions from a range of traffic sources, including 700 million bounces, to calculate an average bounce rate of 50.9%. (Source)

  

  Bounce rates vary massively from website to website and industry to industry, however. Siege Media’s study unveils an array of average bounce rates across industries :

  • Travel – 82.58%
  • B2B – 65.17%
  • Lifestyle – 64.26%
  • Business and Finance – 63.51%
  • Healthcare – 59.50%
  • eCommerce – 54.54%
  • Insurance – 45.96%
  • Real Estate – 40.78%

  It won’t come as much of a surprise to learn that marketers are determined to reduce bounce rates and improve lead conversion. Today’s marketers are highly performance-based. When asked about their priorities for the coming year, 79% of marketers said their priority was generating quality qualified leads — the most popular answer in the survey. (Source)

  Just because it is a priority for marketers doesn’t mean that everyone has their stuff together. If you have a conversion rate optimisation process in place, you’re in the minority. According to research by HubSpot, less than one in five marketers (17%) use landing page A/B tests to improve their conversion rates. (Source)

  When it comes to personalisation strategies – a common and effective tool to increase conversion rates — the picture isn’t any rosier. Research by Salesforce found just over one-quarter of markets are confident their organisation has a successful strategy for personalisation. (Source)

  Conversion rate optimisation tactics statistics

  There are hundreds of ways to improve your website’s conversion rates. From changing the color of buttons to the structure of your landing page to your entire conversion funnel, in this section, we’ll look at the most important statistics you need to know when choosing tactics and building your own CRO experiments. 

  If you are looking for the best method to convert visitors, then email lead generation forms are the way to go, according to HubSpot. This inoffensive and low-barrier data collection method boasts a 15% conversion rate, according to the marketing automation company’s research. (Source)

  Where possible, make your call-to-actions personalised. Marketing personalisation, whether through behavioral segmentation or another strategy, is an incredibly powerful way of showing users that you care about their specific needs. It’s no great surprise, then, that HubSpot found personalised calls-to-actions perform a whopping 202% better than basic CTAs. (Source)

  If you want to boost conversion rates, then it’s just as important to focus on quantity as well as quality. Yes, a great-looking, well-written landing page will go a long way to improving your conversion rate, but having a dozen of these pages will do even more. 

  Research by HubSpot found companies see a 55% increase in leads when they increase the number of landing pages from 10 to 15. What’s more, companies with over 40 landing pages increase conversion by more than 500%. (Source)

  

  User-generated content (UGC) should also be high on your priority list to boost conversion rates. Several statistics show how powerful, impactful and persuasive social proof like user reviews can be. 

  Research shows that visitors who scroll to the point where they encounter user-generated content increase the likelihood they convert by a staggering 102.4%. (Source)

  Other trust signs can be just as impactful. Research by Trustpilot found that the following four trust signals make consumers more likely to make a purchase when shown on a product page :

  • Positive star rating and reviews (85% more likely to make a purchase)
  • Positive star rating (78%)
  • Positive customer testimonials (82%)
  • Approved or authorised seller badge (76%)

  (Source)

  Showing ratings and reviews has also increased conversion rates by 38% on home appliances and electronics stores. (Source)

  And no wonder, given that consumers are more likely to buy from brands they trust than brands they love, according to the 2021 Edelman Trust Barometer Special Report. (Source) 

  A lack of trust is also one of the top four reasons consumers abandon their shopping cart at checkout. (Source) 

  Traffic source conversion rate statistics

  What type of traffic works the best when it comes to conversions, or how often you should be signing up users to your mailing list ? Let’s look at the stats to find out. 

  Email opt-ins are one of the most popular methods for collecting customer information — and an area where digital marketers spend a lot of time and effort when it comes to conversion rate optimisation. So, what is the average conversion rate of an email opt-in box ?

  According to research by Sumo — based on 3.2 billion users who have seen their opt-in boxes — the average email opt-in rate is 1.95%. (Source)

  Search advertising is an effective way of driving website traffic, but how often do those users click on these ads ?

  WordStream’s research puts the average conversion of search advertising for all industries at 6.11%. (Source)

  The arts and entertainment industry enjoys the highest clickthrough rates (11.78%), followed by sports and recreation (10.53%) and travel (10.03%). Legal services and the home improvement industry have the lowest clickthrough rates at 4.76% and 4.8%, respectively.

  

  If you’re spending money on Google ads, then you’d better hope a significant amount of users convert after clicking them. 

  Unfortunately, conversion rates from Google ads decreased year-on-year for most industries in 2023, according to research by WordStream — in some cases, those decreases were significant. The only two industries that didn’t see a decrease in conversion rates were beauty and personal care and education and instruction. (Source)

  The average conversion rate for search ads across all industries is 7.04%. The animal and pet niche has the highest conversion rate (13.41%), while apparel, fashion and jewelry have the lowest conversion rate (1.57%). (Source)

  What about other forms of traffic ? Well, there’s good reason to try running interstitial ads on smartphone apps if you aren’t already. Ads on the iOS app see a 14.3 percent conversion rate on average. (Source)

  E-commerce conversion rate optimisation statistics (400 words)

  Conversion rate optimisation can be the difference between a store that sets new annual sales records and one struggling to get by. 

  The good news is that the conversion rate among US shoppers was the highest it’s ever been in 2021, with users converting at 2.6%. (Source)

  If you have a Shopify store, then you may find conversion rates a little lower. A survey by Littledata found the average conversion rate for Shopify was 1.4% in September 2022. (Source)

  What about specific e-commerce categories ? According to data provided by Dynamic Yield, the consumer goods category converted at the highest rate in September 2023 (4.22%), a spike of 0.34% from August. 

  Generally, the food and beverage niche boasts the highest conversion rate (4.87%), and the home and furniture niche has the lowest conversion rate (1.44%). (Source)

  If you’re serious about driving sales, don’t focus on mobile devices at the expense of consumers who shop on desktop devices. The conversion rate among US shoppers tends to be higher for desktop users than for mobile users. 

  

  In the second quarter of 2022, for instance, desktop shoppers converted at a rate of 3% on average compared to smartphone users who converted at an average rate of 2%. (Source)

  Increase your conversions with Matomo

  Conversion rate optimisation can help you grow your subscriber list, build your customer base and increase your revenue. Now, it’s time to put what you’ve learned into practice.

  Use the advice above to guide your experiments and track everything with Matomo. Achieve unparalleled data accuracy while harnessing an all-in-one solution packed with essential conversion optimisation features, including Heatmaps, Session Recordings and A/B Testing. Matomo makes it easier than ever to analyse conversion-focused experiments.

  Get more from your conversion rate optimisations by trying Matomo free for 21 days. No credit card required.

• 9 Ways to Customise Your Matomo Like a Pro

  5 octobre 2022, par Erin

  Matomo is a feature-rich web analytics platform. As such, it has many layers of depth — core features, extra plug-ins, custom dimensions, reports, extensions and integrations. 

  Most of the product elements you see can be personalised and customised to your needs with minimal restrictions. However, this breadth of choice can be overlooked by new users. 

  In this post, we explain how to get the most out of Matomo with custom reports, dashboards, dimensions and even app design. 

  How to customise your Matomo web analytics

  To make major changes to Matomo (e.g., create custom dashboards or install new plugins), you’ll have to be a Matomo Super User (a.k.a. The Admin). Super Users can also grant administrator permissions to others so that more people could customise your Matomo deployment. 

  Most feature-related customisations (e.g. configuring a custom report, adding custom goal tracking, etc.) can be done by all users. 

  With the above in mind, here’s how you can tweak Matomo to better serve your website analytics needs : 

  1. Custom dashboards

  

  Dashboards provide a panorama view of all the collected website statistics. We display different categories of stats and KPIs as separate widgets — a standalone module you can also customise. 

  On your dashboard, you can change the type, position and number of widgets on display. This is an easy way to create separate dashboard views for different projects, clients or team members. Rather than a one-size-fits-all dashboard, a custom dashboard designed for a specific role or business unit will increase data-driven decision-making and efficiency across the business.

  You can create a new dashboard view in a few clicks. Then select a preferred layout — a split-page view or multi columns. Next, populate the new dashboard area with preferred widgets showing :

  • SEO website rankings 
  • Visits, conversions and revenue 
  • Custom reports 

  Or code a custom widget area to pull specific website stats or other reporting data you need. Once you are done, arrange everything with our drag-and-drop functionality. 

  

  Popular feature use cases

  • Personalised website statistics layout for convenient viewing 
  • Simplified analytics dashboards for the line of business leaders/stakeholders 
  • Project- or client-specific dashboards for easy report sharing 

  Read more about customising Matomo dashboards and widget areas. 

  2. Custom reports

  

  As the name implies, Custom Reports widget allows you to mesh any of the dimensions and metrics collected by Matomo into a custom website traffic analysis. Custom reports save users time by providing specific data needed in one view so there is no need to jump back and forth between multiple reports or toggle through a report to find data.

  For each custom report, you can select up to three dimensions and then apply additional quantitative measurements (metrics) to drill down into the data.

  For example, if you want to closely observe mobile conversion rates in one market, you can create the following custom report :

  • Dimensions : User Type (registered), Device type (mobile), Location (France)
  • Metrics : Visits, Conversion Rate, Revenue, Avg. Generation Time.

  Custom Report widget is available within Matomo Cloud and as a plugin for Matomo On-Premise.

  &lt;script type=&quot;text/javascript&quot;&gt;<br />
       if ('function' === typeof window.playMatomoVideo){<br />
       window.playMatomoVideo(&quot;custom_reports&quot;, &quot;#custom_reports&quot;)<br />
       } else {<br />
       document.addEventListener(&quot;DOMContentLoaded&quot;, function() { window.playMatomoVideo(&quot;custom_reports&quot;, &quot;#custom_reports&quot;); });<br />
       }<br />
  &lt;/script&gt;

  Popular feature use cases

  • Campaign-specific reporting to better understand the impact of different promo strategies 
  • Advanced event tracking for conversion optimization 
  • Market segmentation reports to analyse different audience cohorts 

  Read more about creating and analysing Custom Reports.

  3. Custom widgets

  

  We realise that our users have different degrees of analytics knowledge. Some love in-depth reporting dimensions and multi-row reporting tables. Others just want to see essential stats. 

  To delight both the pros and the novice users, we’ve created widgets — reporting sub-modules you can add, delete or rearrange in a few clicks. Essentially, a widget is a slice of a dashboard area you can populate with extra information. 

  You can add pre-made custom widgets to Matomo or develop your own widget to display custom reports or even external data (e.g., offline sales volume). At the same time, you can also embed Matomo widgets into other applications (e.g., a website CMS or corporate portal).

  Popular feature use cases

  • Display main goals (e.g., new trial sign-ups) on the main dashboard for greater visibility 
  • Highlight cost-per-conversion reporting by combining goals and conversion data to keep your budgets in check 
  • Run omnichannel eCommerce analytics (with embedded offline sales data) to get a 360-degree view into your operations 

  Read more about creating widgets in Matomo (beginner’s guide). 

  4. Custom dimensions 

  

  Dimensions describe the characteristics of reported data. Think of them as “filters” — a means to organise website analytics data by a certain parameter such as “Browser”, “Country”, “Device Type”, “User Type” and many more. 

  Custom Dimensions come in handy for all sorts of segmentation reports. For example, comparing conversion rates between registered and guest users. Or tracking revenue by device type and location. 

  For convenience, we’ve grouped Custom Dimensions in two categories :

  Visit dimensions. These associate metadata about a user with Visitor profiles — a summary of different knowledge you have about your audience. Reports for Visit scoped custom dimensions are available in the Visitors section of your dashboard. 

  Action dimensions. These segment users by specific actions tracked by Matomo such as pageviews, events completion, downloads, form clicks, etc. When configuring Custom Dimensions, you can select among pre-defined action types or code extra action dimensions. Action scoped custom dimensions are available in the Behaviours section of Matomo. 

  Depending on your Matomo version, you can apply 5 – 15 custom dimensions to reports. 

  Important : Since you can’t delete dimensions (only deactivate them), think about your use case first. Custom Dimensions each have their own dedicated reports page on your Matomo dashboard. 

  Popular custom dimension use cases among users :

  • Segmenting reports by users’ screen resolution size to understand how your website performs on different devices
  • Monitor conversion rates for different page types to determine your best-performing assets 

  Read more about creating, tracking and managing Custom Dimensions. 

  5. Custom scheduled reports

  Manually sending reports can be time consuming, especially if you have multiple clients or provide reports to numerous stakeholders. Custom scheduled reports remove this manual process to improve efficiency and ensure timely distribution of data to relevant users.

  Any report in Matomo (default or custom) can be shared with others by email as a PDF file, HTML content or as an attached CSV document. 

  You can customise which data you want to send to different people — your colleagues, upper management, clients or other company divisions. Then set up the frequency of email dispatches and Matomo will do the rest. 

  Auto-scheduling an email report is easy. Name your report, select a Segment (aka custom or standard report), pick time, file format and sender. 

  

  You can also share links to Matomo reports as text messages, if you are using ASPSMS or Clockwork SMS. 

  Popular feature use cases

  • Convenient stakeholder reporting on key website KPIs 
  • Automated client updates to keep clients informed and reduce workload 
  • Easy data downloads for doing custom analysis with business intelligence tools 

  Read more about email reporting features in Matomo. 

  6. Custom alerts

  

  Custom Alerts is a Matomo plugin for keeping you updated on the most important analytics events. Unlike Custom Reports, which provide a complete or segmented analytics snapshot, alerts are better suited for tracking individual events. For example, significant traffic increases from a specific channel, new 404 pages or major goal achievement (e.g., hitting 1,000 sales in a week). 

  Custom Alerts are a convenient way to keep your finger on the pulse of your site so you can quickly remedy an issue or get updated on reaching a crucial KPI promptly. You can receive custom alerts via email or text message in a matter of minutes.

  To avoid flooding your inbox with alerts, we recommend reserving Custom Alerts for a select few use cases (3 to 5) and schedule custom Email Reports to receive general web page analytics. 

  Popular custom alerts use cases among users :

  • Monitor sudden drops in revenue to investigate the cause behind them and solve any issues promptly 
  • Get notified of traffic spikes or sudden dips to better manage your website’s technical performance 

  Read more about creating and managing Custom Alerts. 

  7. Goals

  

  Goals feature helps you better understand how your website performs on certain business objectives such as lead generation, online sales or content discovery. A goal is a quantifiable action you want to measure (e.g., a specific page visit, form submission or a file download). 

  When combined together, Goals make up your sales funnel — a series of specific actions you expect users to complete in order to convert. 

  Goals-setting and Funnel Analytics are a powerful, customisable combo for understanding how people navigate your website ; what makes them take action or, on the contrary, lose interest and bounce off. 

  On Matomo, you can simultaneously track multiple goals, monitor multiple conversions per one visit (e.g., when one user requests two content downloads) and assign revenue targets to specific goals.

  &lt;script type=&quot;text/javascript&quot;&gt;<br />
       if ('function' === typeof window.playMatomoVideo){<br />
       window.playMatomoVideo(&quot;goals&quot;, &quot;#goals&quot;)<br />
       } else {<br />
       document.addEventListener(&quot;DOMContentLoaded&quot;, function() { window.playMatomoVideo(&quot;goals&quot;, &quot;#goals&quot;); });<br />
       }<br />
  &lt;/script&gt;

  Separately, Matomo Cloud users also get access to a premium Funnels feature and Multi Channel Conversion Attribution. On-Premises Matomo users can get both as paid plugins via our Marketplace.

  Popular goal tracking use cases among users :

  • Tracking newsletter subscription to maximise subscriber growth 
  • Conversion tracking for gated content (e.g., eBooks) to understand how each asset performs 
  • Analysing the volume of job applications per post to better interpret your HR marketing performance 

  Read more about creating and managing Goals in Matomo.

  8. Themes

  

  Want to give your Matomo app a distinctive visual flair ? Pick a new free theme for your On-Premises installation. Minimalistic, dark or classic — our community created six different looks that other Matomo users can download and install in a few clicks. 

  If you have some HTML/CSS/JS knowledge, you can also design your own Matomo theme. Since Matomo is an open-source project, we don’t restrict interface customisation and always welcome creativity from our users.

  Read more about designing your own Matomo theme (developer documentation).

  9. White labelling

  

  Matomo is one of the few website analytics tools to support white labelling. White labelling means that you can distribute our product to others under your brand. 

  For example, as a web design agency, you can delight customers with pre-installed GDPR-friendly website analytics. Marketing services providers, in turn, can present their clients with embedded reporting widgets, robust funnel analytics and 100% unsampled data. 

  Apart from selecting a custom theme, you can also align Matomo with your brand by :

  • Customising product name
  • Using custom header/font colours 
  • Change your tracking endpoint
  • Remove links to Matomo.org

  To streamline Matomo customisation and set-up, we developed a White Label plug-in. It provides a convenient set of controls for changing your Matomo deployment and distributing access rights to other users or sharing embedded Matomo widgets). 

  Read more about white labelling Matomo. 

  Learning more about Matomo 

  Matomo has an ever-growing list of features, ranging from standard website tracking controls to unique conversion rate optimisation tools (heatmaps, media analytics, user cohorts and more).

  To learn more about Matomo features you can check our free video web analytics training series where we cover the basics. For feature-specific tips, tricks and configurations, browse our video content or written guides. 

  21 day free trial. No credit card required.

• How to get .mp4 videos from motion on a Raspberry Pi ?

  3 novembre 2017, par Maarti

  I use motion on my laptop and it works perfectly in any format. But when I use it on my Raspberry Pi 3 (Raspbian Jessie) with the Raspberry Camera V2, the only formats that work are : .avi and .swf.

  When I choose any other format, the output video is a "0 sec video" that is played and closed instantly.

  I would like to have .mp4 or .ogg output so I can read it easily with HTML5.

  Here is the motion codec documentation.

  Here is my config file :

  ############################################################
  
  # Daemon
  
  ############################################################
  
  
  
  # Start in daemon (background) mode and release terminal (default: off)
  
  daemon on
  
  
  
  # File to store the process ID, also called pid file. (default: not defined)
  
  process_id_file /var/run/motion/motion.pid
  
  
  
  ############################################################
  
  # Basic Setup Mode
  
  ############################################################
  
  
  
  # Start in Setup-Mode, daemon disabled. (default: off)
  
  setup_mode off
  
  
  
  
  
  # Use a file to save logs messages, if not defined stderr and syslog is used. (default: not defined)
  
  #logfile /mnt/camshare/Cam1/motion.log
  
  logfile /tmp/motion.log
  
  
  
  # Level of log messages [1..9] (EMR, ALR, CRT, ERR, WRN, NTC, INF, DBG, ALL). (default: 6 / NTC)
  
  log_level 2
  
  
  
  # Filter to log messages by type (COR, STR, ENC, NET, DBL, EVT, TRK, VID, ALL). (default: ALL)
  
  log_type all
  
  
  
  ###########################################################
  
  # Capture device options
  
  ############################################################
  
  
  
  # Videodevice to be used for capturing  (default /dev/video0)
  
  # for FreeBSD default is /dev/bktr0
  
  #videodevice /dev/video0
  
  
  
  # v4l2_palette allows to choose preferable palette to be use by motion
  
  # to capture from those supported by your videodevice. (default: 17)
  
  # E.g. if your videodevice supports both V4L2_PIX_FMT_SBGGR8 and
  
  # V4L2_PIX_FMT_MJPEG then motion will by default use V4L2_PIX_FMT_MJPEG.
  
  # Setting v4l2_palette to 2 forces motion to use V4L2_PIX_FMT_SBGGR8
  
  # instead.
  
  #
  
  # Values :
  
  # V4L2_PIX_FMT_SN9C10X : 0  'S910'
  
  # V4L2_PIX_FMT_SBGGR16 : 1  'BYR2'
  
  # V4L2_PIX_FMT_SBGGR8  : 2  'BA81'
  
  # V4L2_PIX_FMT_SPCA561 : 3  'S561'
  
  # V4L2_PIX_FMT_SGBRG8  : 4  'GBRG'
  
  # V4L2_PIX_FMT_SGRBG8  : 5  'GRBG'
  
  # V4L2_PIX_FMT_PAC207  : 6  'P207'
  
  # V4L2_PIX_FMT_PJPG    : 7  'PJPG'
  
  # V4L2_PIX_FMT_MJPEG   : 8  'MJPEG'
  
  # V4L2_PIX_FMT_JPEG    : 9  'JPEG'
  
  # V4L2_PIX_FMT_RGB24   : 10 'RGB3'
  
  # V4L2_PIX_FMT_SPCA501 : 11 'S501'
  
  # V4L2_PIX_FMT_SPCA505 : 12 'S505'
  
  # V4L2_PIX_FMT_SPCA508 : 13 'S508'
  
  # V4L2_PIX_FMT_UYVY    : 14 'UYVY'
  
  # V4L2_PIX_FMT_YUYV    : 15 'YUYV'
  
  # V4L2_PIX_FMT_YUV422P : 16 '422P'
  
  # V4L2_PIX_FMT_YUV420  : 17 'YU12'
  
  #
  
  v4l2_palette 7
  
  
  
  # Tuner device to be used for capturing using tuner as source (default /dev/tuner0)
  
  # This is ONLY used for FreeBSD. Leave it commented out for Linux
  
  ; tunerdevice /dev/tuner0
  
  
  
  # The video input to be used (default: -1)
  
  # Should normally be set to 0 or 1 for video/TV cards, and -1 for USB cameras
  
  input -1
  
  
  
  # The video norm to use (only for video capture and TV tuner cards)
  
  # Values: 0 (PAL), 1 (NTSC), 2 (SECAM), 3 (PAL NC no colour). Default: 0 (PAL)
  
  norm 0
  
  
  
  # The frequency to set the tuner to (kHz) (only for TV tuner cards) (default: 0)
  
  frequency 0
  
  
  
  # Rotate image this number of degrees. The rotation affects all saved images as
  
  # well as movies. Valid values: 0 (default = no rotation), 90, 180 and 270.
  
  rotate 0
  
  
  
  # Image width (pixels). Valid range: Camera dependent, default: 352
  
  #width 1024
  
  width 640
  
  
  
  # Image height (pixels). Valid range: Camera dependent, default: 288
  
  #height 576
  
  height 480
  
  
  
  # Maximum number of frames to be captured per second.
  
  # Valid range: 2-100. Default: 100 (almost no limit).
  
  framerate 15
  
  
  
  # Minimum time in seconds between capturing picture frames from the camera.
  
  # Default: 0 = disabled - the capture rate is given by the camera framerate.
  
  # This option is used when you want to capture images at a rate lower than 2 per second.
  
  minimum_frame_time 0
  
  
  
  # URL to use if you are using a network camera, size will be autodetected (incl http:// ftp:// mjpg:// or file:///)
  
  # Must be a URL that returns single jpeg pictures or a raw mjpeg stream. Default: Not defined
  
  ;netcam_url http://127.0.0.1/cgi-bin/raspicam.sh
  
  
  
  # Username and password for network camera (only if required). Default: not defined
  
  # Syntax is user:password
  
  ; netcam_userpass value
  
  
  
  # The setting for keep-alive of network socket, should improve performance on compatible net cameras.
  
  # off:   The historical implementation using HTTP/1.0, closing the socket after each http request.
  
  # force: Use HTTP/1.0 requests with keep alive header to reuse the same connection.
  
  # on:    Use HTTP/1.1 requests that support keep alive as default.
  
  # Default: off
  
  netcam_keepalive off
  
  
  
  # URL to use for a netcam proxy server, if required, e.g. "http://myproxy".
  
  # If a port number other than 80 is needed, use "http://myproxy:1234".
  
  # Default: not defined
  
  ; netcam_proxy value
  
  
  
  # Set less strict jpeg checks for network cameras with a poor/buggy firmware.
  
  # Default: off
  
  netcam_tolerant_check off
  
  
  
  # Let motion regulate the brightness of a video device (default: off).
  
  # The auto_brightness feature uses the brightness option as its target value.
  
  # If brightness is zero auto_brightness will adjust to average brightness value 128.
  
  # Only recommended for cameras without auto brightness
  
  auto_brightness off
  
  
  
  # Set the initial brightness of a video device.
  
  # If auto_brightness is enabled, this value defines the average brightness level
  
  # which Motion will try and adjust to.
  
  # Valid range 0-255, default 0 = disabled
  
  brightness 0
  
  
  
  # Set the contrast of a video device.
  
  # Valid range 0-255, default 0 = disabled
  
  contrast 0
  
  
  
  # Set the saturation of a video device.
  
  # Valid range 0-255, default 0 = disabled
  
  saturation 0
  
  
  
  # Set the hue of a video device (NTSC feature).
  
  # Valid range 0-255, default 0 = disabled
  
  hue 0
  
  
  
  ############################################################
  
  # File "camera" support - read raw YUV data from a file
  
  ############################################################
  
  #filecam_path /home/pi/test-cap/motion-mmal.capture
  
  
  
  ############################################################
  
  # OpenMax/MMAL camera support for Raspberry Pi
  
  ############################################################
  
  mmalcam_name vc.ril.camera
  
  #mmalcam_control_params
  
  #mmalcam_raw_capture_file /home/pi/motion-mmal.capture
  
  
  
  # Switch this setting to "on" to use the still image mode of the Pi's camera
  
  # instead of video. This gives a wider field of view, but requires
  
  # a much slower frame-rate to achieve exposure stability
  
  # (e.g. 0.25 fps or slower). You can use the minimum_frame_time
  
  # parameter above to achieve this
  
  
  
  mmalcam_use_still off
  
  
  
  
  
  ############################################################
  
  # Round Robin (multiple inputs on same video device name)
  
  ############################################################
  
  
  
  # Number of frames to capture in each roundrobin step (default: 1)
  
  roundrobin_frames 1
  
  
  
  # Number of frames to skip before each roundrobin step (default: 1)
  
  roundrobin_skip 1
  
  
  
  # Try to filter out noise generated by roundrobin (default: off)
  
  switchfilter off
  
  
  
  
  
  ############################################################
  
  # Motion Detection Settings:
  
  ############################################################
  
  
  
  # Threshold for number of changed pixels in an image that
  
  # triggers motion detection (default: 1500)
  
  threshold 1500
  
  
  
  # Automatically tune the threshold down if possible (default: off)
  
  threshold_tune off
  
  
  
  # Noise threshold for the motion detection (default: 32)
  
  noise_level 32
  
  
  
  # Automatically tune the noise threshold (default: on)
  
  noise_tune on
  
  
  
  # Despeckle motion image using (e)rode or (d)ilate or (l)abel (Default: not defined)
  
  # Recommended value is EedDl. Any combination (and number of) of E, e, d, and D is valid.
  
  # (l)abeling must only be used once and the 'l' must be the last letter.
  
  # Comment out to disable
  
  despeckle_filter EedDl
  
  
  
  # Detect motion in predefined areas (1 - 9). Areas are numbered like that:  1 2 3
  
  # A script (on_area_detected) is started immediately when motion is         4 5 6
  
  # detected in one of the given areas, but only once during an event.        7 8 9
  
  # One or more areas can be specified with this option. Take care: This option
  
  # does NOT restrict detection to these areas! (Default: not defined)
  
  ; area_detect value
  
  
  
  # PGM file to use as a sensitivity mask.
  
  # Full path name to. (Default: not defined)
  
  ; mask_file value
  
  
  
  # Dynamically create a mask file during operation (default: 0)
  
  # Adjust speed of mask changes from 0 (off) to 10 (fast)
  
  smart_mask_speed 0
  
  
  
  # Ignore sudden massive light intensity changes given as a percentage of the picture
  
  # area that changed intensity. Valid range: 0 - 100 , default: 0 = disabled
  
  lightswitch 0
  
  
  
  # Picture frames must contain motion at least the specified number of frames
  
  # in a row before they are detected as true motion. At the default of 1, all
  
  # motion is detected. Valid range: 1 to thousands, recommended 1-5
  
  minimum_motion_frames 1
  
  
  
  # Specifies the number of pre-captured (buffered) pictures from before motion
  
  # was detected that will be output at motion detection.
  
  # Recommended range: 0 to 5 (default: 0)
  
  # Do not use large values! Large values will cause Motion to skip video frames and
  
  # cause unsmooth movies. To smooth movies use larger values of post_capture instead.
  
  pre_capture 2
  
  
  
  # Number of frames to capture after motion is no longer detected (default: 0)
  
  post_capture 2
  
  
  
  # Event Gap is the seconds of no motion detection that triggers the end of an event.
  
  # An event is defined as a series of motion images taken within a short timeframe.
  
  # Recommended value is 60 seconds (Default). The value -1 is allowed and disables
  
  # events causing all Motion to be written to one single movie file and no pre_capture.
  
  # If set to 0, motion is running in gapless mode. Movies don't have gaps anymore. An
  
  # event ends right after no more motion is detected and post_capture is over.
  
  event_gap 60
  
  
  
  # Maximum length in seconds of an mpeg movie
  
  # When value is exceeded a new movie file is created. (Default: 0 = infinite)
  
  # ATTENTION: when you're not using the motion build from the tutorial, it might fail with error 'Unknown config option "max_mpeg_time"'
  
  # the use this line instead:
  
  # max_movie_time 60
  
  max_movie_time 60
  
  
  
  # Always save images even if there was no motion (default: off)
  
  emulate_motion off
  
  
  
  
  
  ############################################################
  
  # Image File Output
  
  ############################################################
  
  
  
  # Output 'normal' pictures when motion is detected (default: on)
  
  # Valid values: on, off, first, best, center
  
  # When set to 'first', only the first picture of an event is saved.
  
  # Picture with most motion of an event is saved when set to 'best'.
  
  # Picture with motion nearest center of picture is saved when set to 'center'.
  
  # Can be used as preview shot for the corresponding movie.
  
  output_pictures best
  
  
  
  # Output pictures with only the pixels moving object (ghost images) (default: off)
  
  output_debug_pictures off
  
  
  
  # The quality (in percent) to be used by the jpeg compression (default: 75)
  
  quality 75
  
  
  
  # Type of output images
  
  # Valid values: jpeg, ppm (default: jpeg)
  
  picture_type jpeg
  
  
  
  ############################################################
  
  # FFMPEG related options
  
  # Film (movies) file output, and deinterlacing of the video input
  
  # The options movie_filename and timelapse_filename are also used
  
  # by the ffmpeg feature
  
  ############################################################
  
  
  
  # Use ffmpeg to encode movies in realtime (default: off)
  
  ffmpeg_output_movies on
  
  
  
  # Use ffmpeg to make movies with only the pixels moving
  
  # object (ghost images) (default: off)
  
  ffmpeg_output_debug_movies off
  
  
  
  # Use ffmpeg to encode a timelapse movie
  
  # Default value 0 = off - else save frame every Nth second
  
  ffmpeg_timelapse 0
  
  
  
  # The file rollover mode of the timelapse video
  
  # Valid values: hourly, daily (default), weekly-sunday, weekly-monday, monthly, manual
  
  ffmpeg_timelapse_mode daily
  
  
  
  # Bitrate to be used by the ffmpeg encoder (default: 400000)
  
  # This option is ignored if ffmpeg_variable_bitrate is not 0 (disabled)
  
  ffmpeg_bps 500000
  
  
  
  # Enables and defines variable bitrate for the ffmpeg encoder.
  
  # ffmpeg_bps is ignored if variable bitrate is enabled.
  
  # Valid values: 0 (default) = fixed bitrate defined by ffmpeg_bps,
  
  # or the range 2 - 31 where 2 means best quality and 31 is worst.
  
  ffmpeg_variable_bitrate 5
  
  
  
  # Codec to used by ffmpeg for the video compression.
  
  # Timelapse mpegs are always made in mpeg1 format independent from this option.
  
  # Supported formats are: mpeg1 (ffmpeg-0.4.8 only), mpeg4 (default), and msmpeg4.
  
  # mpeg1 - gives you files with extension .mpg
  
  # mpeg4 or msmpeg4 - gives you files with extension .avi
  
  # msmpeg4 is recommended for use with Windows Media Player because
  
  # it requires no installation of codec on the Windows client.
  
  # swf - gives you a flash film with extension .swf
  
  # flv - gives you a flash video with extension .flv
  
  # ffv1 - FF video codec 1 for Lossless Encoding ( experimental )
  
  # mov - QuickTime ( testing )
  
  # ogg - Ogg/Theora ( testing )
  
  #ffmpeg_video_codec msmpeg4
  
  ffmpeg_video_codec mp4
  
  
  
  # Use ffmpeg to deinterlace video. Necessary if you use an analog camera
  
  # and see horizontal combing on moving objects in video or pictures.
  
  # (default: off)
  
  ffmpeg_deinterlace off
  
  
  
  ############################################################
  
  # SDL Window
  
  ############################################################
  
  
  
  # Number of motion thread to show in SDL Window (default: 0 = disabled)
  
  #sdl_threadnr 0
  
  
  
  ############################################################
  
  # External pipe to video encoder
  
  # Replacement for FFMPEG builtin encoder for ffmpeg_output_movies only.
  
  # The options movie_filename and timelapse_filename are also used
  
  # by the ffmpeg feature
  
  #############################################################
  
  
  
  # Bool to enable or disable extpipe (default: off)
  
  use_extpipe off
  
  
  
  # External program (full path and opts) to pipe raw video to
  
  # Generally, use '-' for STDIN...
  
  ;extpipe mencoder -demuxer rawvideo -rawvideo w=320:h=240:i420 -ovc x264 -x264encopts bframes=4:frameref=1:subq=1:scenecut=-1:nob_adapt:threads=1:keyint=1000:8x8dct:vbv_bufsize=4000:crf=24:partitions=i8x8,i4x4:vbv_maxrate=800:no-chroma-me -vf denoise3d=16:12:48:4,pp=lb -of   avi -o %f.avi - -fps %fps
  
  
  
  
  
  
  
  ############################################################
  
  # Snapshots (Traditional Periodic Webcam File Output)
  
  ############################################################
  
  
  
  # Make automated snapshot every N seconds (default: 0 = disabled)
  
  snapshot_interval 0
  
  
  
  
  
  ############################################################
  
  # Text Display
  
  # %Y = year, %m = month, %d = date,
  
  # %H = hour, %M = minute, %S = second, %T = HH:MM:SS,
  
  # %v = event, %q = frame number, %t = thread (camera) number,
  
  # %D = changed pixels, %N = noise level, \n = new line,
  
  # %i and %J = width and height of motion area,
  
  # %K and %L = X and Y coordinates of motion center
  
  # %C = value defined by text_event - do not use with text_event!
  
  # You can put quotation marks around the text to allow
  
  # leading spaces
  
  ############################################################
  
  
  
  # Locate and draw a box around the moving object.
  
  # Valid values: on, off, preview (default: off)
  
  # Set to 'preview' will only draw a box in preview_shot pictures.
  
  locate_motion_mode off
  
  
  
  # Set the look and style of the locate box if enabled.
  
  # Valid values: box, redbox, cross, redcross (default: box)
  
  # Set to 'box' will draw the traditional box.
  
  # Set to 'redbox' will draw a red box.
  
  # Set to 'cross' will draw a little cross to mark center.
  
  # Set to 'redcross' will draw a little red cross to mark center.
  
  locate_motion_style box
  
  
  
  # Draws the timestamp using same options as C function strftime(3)
  
  # Default: %Y-%m-%d\n%T = date in ISO format and time in 24 hour clock
  
  # Text is placed in lower right corner
  
  text_right %d.%m.%Y\n%T
  
  
  
  # Draw a user defined text on the images using same options as C function strftime(3)
  
  # Default: Not defined = no text
  
  # Text is placed in lower left corner
  
  ; text_left CAMERA %t
  
  text_left HofCam
  
  
  
  # Draw the number of changed pixed on the images (default: off)
  
  # Will normally be set to off except when you setup and adjust the motion settings
  
  # Text is placed in upper right corner
  
  text_changes off
  
  
  
  # This option defines the value of the special event conversion specifier %C
  
  # You can use any conversion specifier in this option except %C. Date and time
  
  # values are from the timestamp of the first image in the current event.
  
  # Default: %Y%m%d%H%M%S
  
  # The idea is that %C can be used filenames and text_left/right for creating
  
  # a unique identifier for each event.
  
  text_event %Y%m%d%H%M%S
  
  
  
  # Draw characters at twice normal size on images. (default: off)
  
  text_double on
  
  
  
  
  
  # Text to include in a JPEG EXIF comment
  
  # May be any text, including conversion specifiers.
  
  # The EXIF timestamp is included independent of this text.
  
  ;exif_text %i%J/%K%L
  
  
  
  ############################################################
  
  # Target Directories and filenames For Images And Films
  
  # For the options snapshot_, picture_, movie_ and timelapse_filename
  
  # you can use conversion specifiers
  
  # %Y = year, %m = month, %d = date,
  
  # %H = hour, %M = minute, %S = second,
  
  # %v = event, %q = frame number, %t = thread (camera) number,
  
  # %D = changed pixels, %N = noise level,
  
  # %i and %J = width and height of motion area,
  
  # %K and %L = X and Y coordinates of motion center
  
  # %C = value defined by text_event
  
  # Quotation marks round string are allowed.
  
  ############################################################
  
  
  
  # Target base directory for pictures and films
  
  # Recommended to use absolute path. (Default: current working directory)
  
  target_dir /home/pi
  
  
  
  # File path for snapshots (jpeg or ppm) relative to target_dir
  
  # Default: %v-%Y%m%d%H%M%S-snapshot
  
  # Default value is equivalent to legacy oldlayout option
  
  # For Motion 3.0 compatible mode choose: %Y/%m/%d/%H/%M/%S-snapshot
  
  # File extension .jpg or .ppm is automatically added so do not include this.
  
  # Note: A symbolic link called lastsnap.jpg created in the target_dir will always
  
  # point to the latest snapshot, unless snapshot_filename is exactly 'lastsnap'
  
  snapshot_filename %v-%Y%m%d%H%M%S-snapshot
  
  
  
  # File path for motion triggered images (jpeg or ppm) relative to target_dir
  
  # Default: %v-%Y%m%d%H%M%S-%q
  
  # Default value is equivalent to legacy oldlayout option
  
  # For Motion 3.0 compatible mode choose: %Y/%m/%d/%H/%M/%S-%q
  
  # File extension .jpg or .ppm is automatically added so do not include this
  
  # Set to 'preview' together with best-preview feature enables special naming
  
  # convention for preview shots. See motion guide for details
  
  picture_filename %v-%Y%m%d%H%M%S-%q
  
  
  
  # File path for motion triggered ffmpeg films (movies) relative to target_dir
  
  # Default: %v-%Y%m%d%H%M%S
  
  # Default value is equivalent to legacy oldlayout option
  
  # For Motion 3.0 compatible mode choose: %Y/%m/%d/%H%M%S
  
  # File extension .mpg or .avi is automatically added so do not include this
  
  # This option was previously called ffmpeg_filename
  
  movie_filename %v-%Y%m%d%H%M%S
  
  
  
  # File path for timelapse movies relative to target_dir
  
  # Default: %Y%m%d-timelapse
  
  # Default value is near equivalent to legacy oldlayout option
  
  # For Motion 3.0 compatible mode choose: %Y/%m/%d-timelapse
  
  # File extension .mpg is automatically added so do not include this
  
  timelapse_filename %Y%m%d-timelapse
  
  
  
  ############################################################
  
  # Global Network Options
  
  ############################################################
  
  # Enable or disable IPV6 for http control and stream (default: off )
  
  ipv6_enabled off
  
  
  
  ############################################################
  
  # Live Stream Server
  
  ############################################################
  
  
  
  # The mini-http server listens to this port for requests (default: 0 = disabled)
  
  stream_port 8080
  
  
  
  # Quality of the jpeg (in percent) images produced (default: 50)
  
  stream_quality 50
  
  
  
  # Output frames at 1 fps when no motion is detected and increase to the
  
  # rate given by stream_maxrate when motion is detected (default: off)
  
  stream_motion on
  
  
  
  # Maximum framerate for stream streams (default: 1)
  
  stream_maxrate 4
  
  
  
  # Restrict stream connections to localhost only (default: on)
  
  stream_localhost off
  
  
  
  # Limits the number of images per connection (default: 0 = unlimited)
  
  # Number can be defined by multiplying actual stream rate by desired number of seconds
  
  # Actual stream rate is the smallest of the numbers framerate and stream_maxrate
  
  stream_limit 0
  
  
  
  # Set the authentication method (default: 0)
  
  # 0 = disabled
  
  # 1 = Basic authentication
  
  # 2 = MD5 digest (the safer authentication)
  
  stream_auth_method 0
  
  
  
  # Authentication for the stream. Syntax username:password
  
  # Default: not defined (Disabled)
  
  ; stream_authentication username:password
  
  
  
  
  
  ############################################################
  
  # HTTP Based Control
  
  ############################################################
  
  
  
  # TCP/IP port for the http server to listen on (default: 0 = disabled)
  
  webcontrol_port 8081
  
  
  
  # Restrict control connections to localhost only (default: on)
  
  webcontrol_localhost off
  
  
  
  # Output for http server, select off to choose raw text plain (default: on)
  
  webcontrol_html_output on
  
  
  
  # Authentication for the http based control. Syntax username:password
  
  # Default: not defined (Disabled)
  
  ; webcontrol_authentication username:password
  
  
  
  
  
  ############################################################
  
  # Tracking (Pan/Tilt)
  
  #############################################################
  
  
  
  # Type of tracker (0=none (default), 1=stepper, 2=iomojo, 3=pwc, 4=generic, 5=uvcvideo, 6=servo)
  
  # The generic type enables the definition of motion center and motion size to
  
  # be used with the conversion specifiers for options like on_motion_detected
  
  track_type 0
  
  
  
  # Enable auto tracking (default: off)
  
  track_auto off
  
  
  
  # Serial port of motor (default: none)
  
  ;track_port /dev/ttyS0
  
  
  
  # Motor number for x-axis (default: 0)
  
  ;track_motorx 0
  
  
  
  # Set motorx reverse (default: 0)
  
  ;track_motorx_reverse 0
  
  
  
  # Motor number for y-axis (default: 0)
  
  ;track_motory 1
  
  
  
  # Set motory reverse (default: 0)
  
  ;track_motory_reverse 0
  
  
  
  # Maximum value on x-axis (default: 0)
  
  ;track_maxx 200
  
  
  
  # Minimum value on x-axis (default: 0)
  
  ;track_minx 50
  
  
  
  # Maximum value on y-axis (default: 0)
  
  ;track_maxy 200
  
  
  
  # Minimum value on y-axis (default: 0)
  
  ;track_miny 50
  
  
  
  # Center value on x-axis (default: 0)
  
  ;track_homex 128
  
  
  
  # Center value on y-axis (default: 0)
  
  ;track_homey 128
  
  
  
  # ID of an iomojo camera if used (default: 0)
  
  track_iomojo_id 0
  
  
  
  # Angle in degrees the camera moves per step on the X-axis
  
  # with auto-track (default: 10)
  
  # Currently only used with pwc type cameras
  
  track_step_angle_x 10
  
  
  
  [...]