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• Blog series part 2 : How to increase engagement of your website visitors, and turn them into customers

  8 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
  Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions.

  Discover how engaged people are with your website by uncovering behavioural patterns that tell you how well your site and content is or isn’t performing. This insight helps you re-evaluate, adapt and optimise your content and strategy. The more engaged they are, the more likely you’ll be able to guide them on a predetermined journey that results in more conversions ; and helps you reach the goals you’ve set for your business. 

  Why is visitor engagement important ?

  It’s vital to measure engagement if you have anything content related that plays a role in your customer’s journey. Some websites may find more value in figuring out how engaging their entire site is, while others may only want to zone in on, say, a blogging section, e-newsletters, social media channels or sign-up pages.

  In the larger scheme of things, engagement can be seen as what’s running your site. Every aspect of the buyer’s journey requires your visitors to be engaged. Whether you’re trying to attract, convert or build a loyal audience base, you need to know your content is optimised to maintain their attention and encourage them along the path to purchase, conversion or loyalty.

  How to increase engagement with Matomo

  You need to know what’s going right or wrong to eventually be able to deliver more riveting content your visitors can’t help but be drawn to. Learn how to apply Matomo’s easy-to-use features to increase engagement :

  1. The Behaviour feature
  2. Heatmaps
  3. A/B Testing
  4. Media Analytics
  5. Transitions
  6. Custom reports
  7. Other metrics to keep an eye on

  1. Look at the Behaviour feature

  It allows you to learn how visitors are responding to your content. This information is gathered by drawing insight from features such as site search, downloads, events and content interactions. Learn more

  

  Matomo’s top five ways to increase engagement with the Behaviour feature :

  Behaviour -> Pages
  Get complete insights on what pages your users engage with, what pages provide little value to your business and see the results of entry and exit pages. If important content is generating low traffic, you need to place it where it can be seen. Spend time where it matters and focus on the content that will engage with your users and see how it eventually converts them into customers.

  Behaviour -> Site search
  Site search tracks how people use your website’s internal search engine. You can see :

  • What search keywords visitors used on your website’s internal search.
  • Which of those keywords resulted in no results (what content your visitors are looking for but cannot find).
  • What pages visitors visited immediately after a search.
  • What search categories visitors use (if your website employs search categories).

  Behaviour -> Downloads
  What are users wanting to take away with them ? They could be downloading .pdfs, .zip files, ebooks, infographics or other free/paid resources. For example, if you were working for an education institution and created valuable information packs for students that you made available online in .pdf format. To see an increase in downloads meant students were finding the .pdfs and realising the need to download them. No downloads could mean the information packs weren’t being found which would be problematic.

  Behaviour -> Events
  Tracking events is a very useful way to measure the interactions your users have with your website content, which are not directly page views or downloads.

  How have Events been used effectively ? A great example comes from one of our customers, Catalyst. They wanted to capture and measure the user interaction of accordions (an area of content that expands or closes depending on how a user interacts with it) to see if people were actually getting all the information available to them on this one page. By creating an Event to record which accordion had been opened, as well as creating events for other user interactions, they were able to figure out which content got the most engagement and which got the least. Being able to see how visitors navigated through their website helped them optimise the site to ensure people were getting the relevant information they were craving.

  Behaviour -> Content interactions
  Content tracking allows you to track interaction within the content of your web page. Go beyond page views, bounce rates and average time spent on page with your content. Instead, you can analyse content interaction rates based on mouse clicking and configuring scrolling or hovering behaviours to see precisely how engaged your users are. If interaction rates are low, perhaps you need to restructure your page layout to grab your user’s attention sooner. Possibly you will get more interaction when you have more images or banner ads to other areas of your business.

  

  Watch this video to learn about the Behaviour feature

  2. Set up Heatmaps

  Effortlessly discover how your visitors truly engage with your most important web pages that impact the success of your business. Heatmaps shows you visually where your visitors try to click, move the mouse and how far down they scroll on each page.

  

  You don’t need to waste time digging for key metrics or worry about putting together tables of data to understand how your visitors are interacting with your website. Heatmaps make it easy and fast to discover where your users are paying their attention, where they have problems, where useless content is and how engaging your content is. Get insights that you cannot get from traditional reports. Learn more

  TRY IT FOR FREE

  3. Carry out A/B testing

  With A/B Testing you reduce risk in your decision-making and can test what your visitors are responding well to. 

  

  Ever had discussions with colleagues about where to place content on a landing page ? Or discussed what the call-to-action should be and assumed you were making the best decisions ? The truth is, you never know what really works the best (and what doesn’t) unless you test it. Learn more

  How to increase engagement with A/B Testing : Test, test and test. This is a surefire way to learn what content is leading your visitors on a path to conversion and what isn’t.

  4. Media Analytics

  Tells you how visitors are engaging with your video or audio content, and whether they’re leading to your desired conversions. Track :

  • How many plays your media gets and which parts they viewed
  • Finish rates
  • How your media was consumed over time
  • How media was consumed on specific days
  • Which locations your users were viewing your content from
  • Learn more

  

  How to increase engagement with Media Analytics : These metrics give a picture of how audiences are behaving when it comes to your content. By showing insights such as, how popular your media content is, how engaging it is and which days content will be most viewed, you can tailor content strategies to produce content people will actually find interesting and watch/listen.

  Matomo example : When we went through the feature video metrics on our own site to see how our videos were performing, we noticed our Acquisition video had a 95% completion rate. Even though it was longer than most videos, the stats showed us it had, by far, the most engagement. By using Media Analytics to get insights on the best and worst performing videos, we gathered useful info to help us better allocate resources effectively so that in the future, we’re producing more videos that will be watched.

  5. Investigate transitions

  See which page visitors are entering the site from and where they exit to. Transitions shows engagement on each page and whether the content is leading them to the pages you want them to be directed to.

  

  This gives you a greater understanding of user pathways. You may be assuming visitors are finding your content from one particular pathway, but figure out users are actually coming through other channels you never thought of. Through Transitions, you may discover and capitalise on new opportunities from external sites.

  How to increase engagement with Transitions : Identify clearly where users may be getting distracted to click away and where other pages are creating opportunity to click-through to conversion. 

  6. Create Custom Reports

  You can choose from over 200 dimensions and metrics to get the insights you need as well as various visualisation options. This makes understanding the data incredibly easy and you can get the insights you need instantly for faster results without the need for a developer. Learn more

  

  How to increase engagement with Custom Reports : Set custom reports to see when content is being viewed and figure out how engaged users are by looking at different hours of the day or which days of the week they’re visiting your website. For example, you could be wondering what hour of the day performed best for converting your customers. Understanding these metrics helps you figure out the best time to schedule your blog posts, pay-per-click advertising, edms or social media posts knowing that your visitors are more likely to convert at different times.

  TRY IT FOR FREE

  7. Other metrics to key an eye on …

  A good indication of a great experience and of engagement is whether your readers, viewers or listeners want to do it again and again.

  “Best” metrics are hard to determine so you’ll need to ask yourself what you want to do or what you want your site to do. How do you want your users to behave or what kind of buyer’s journey do you want them to have ?

  Want to know where to start ? Look at …

  • Bounce rate – a high bounce rate isn’t great as people aren’t finding what they’re looking for and are leaving without taking action. (This offers great opportunities as you can test to see why people are bouncing off your site and figure out what you need to change.)
  • Time on site – a long time on site is usually a good indication that people are spending time reading, navigating and being engaged with your website. 
  • Frequency of visit – how often do people come back to interact with the content on your website ? The higher the % of your visitors that come back time and time again will show how engaged they are with your content.
  • Session length/average session duration – how much time users spend on site each session
  • Pages per session – is great to show engagement because it shows visitors are happy going through your website and learn more about your business.

  Key takeaway

  Whichever stage of the buyer’s journey your visitors are in, you need to ensure your content is optimised for engagement so that visitors can easily spend time on your website.

  “Every single visit by every single visitor is no longer judged as a success or a failure at the end of 29 min (max) session in your analytics tool. Every visit is not a ‘last-visit’, rather it becomes a continuous experience leading to a win-win outcome.” – Avinash Kaushik

  As you can tell, one size does not fit all when it comes to analysing and measuring engagement, but with a toolkit of features, you can make sure you have everything you need to experiment and figure out the metrics that matter to the success of your business and website.

  Concurrently, these gentle nudges for visitors to consume more and more content encourages them along their path to purchase, conversion or loyalty. They get a more engaging website experience over time and you get happy visitors/customers who end up coming back for more.

  TRY IT FOR FREE

  Want to learn how to increase conversions with Matomo ? Look out for the final in this series : part 3 ! We’ll go through how you can boost conversions and meet your business goals with web analytics. 

• FFMPEG - latest build doesn't work, earlier build does

  21 juin 2020, par rossmcm

  I have been using FFMPEG to overlay coloured rectangles on a video. I updated FFMPEG and it no longer works. No error is issued, it just doesn't do the job - the resulting video is the same as the input video. Here's the script :

  


  FFMpeg -y -i Input.mp4 -filter_complex \
  "nullsrc=size=1920x1080,  \
  drawbox=x=200:y=100:w=300:h=150:t=20:c=yellow,  fade=in:st=10:d=1:alpha=1, fade=out:st=20:d=2:alpha=1 [tmp1]; \ 
  nullsrc=size=1920x1080,  \
  drawbox=x=240:y=140:w=300:h=150:t=20:c=red,  fade=in:st=15:d=1:alpha=1, fade=out:st=25:d=2:alpha=1 [tmp2]; \
  [tmp1][tmp2] overlay=0:0:shortest=1[tmp3]; \
  [0:v][tmp3] overlay=0:0:shortest=1" \
  Output.mp4


  


  The output video should be the input video with a yellow rectangle added from T=10 to T=20 and a red rectangle from T=15 to T=25, fading them in and out.

  


  The version that was working (3.4) was one that came with an ImageMagick installation. The version I updated it to was 4.2.3. I tried it on various other builds I had lying around and it only works with 3.4.

  


  It seems unlikely that this is a regression so I haven't submitted a bug report. I figure it's more likely that I'm not doing something correctly and 3.4 is more lenient on its interpretation of my command.

  


  Whatever, I prefer to be working with a current build, so I invite comments on what the reasons might be.

  


  Console dump of 3.4 run

  


  ffmpeg version 3.4 Copyright (c) 2000-2017 the FFmpeg developers
  built with gcc 7.2.0 (GCC)
  configuration: --enable-gpl --enable-version3 --enable-sdl2 --enable-bzlib --enable-fontconfig --enable-gnutls --enable-iconv --enable-libass --enable-libbluray --enable-libfreetype --enable-libmp3lame --enable-libopenjpeg --enable-libopus --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libtheora --enable-libtwolame --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libzimg --enable-lzma --enable-zlib --enable-gmp --enable-libvidstab --enable-libvorbis --enable-cuda --enable-cuvid --enable-d3d11va --enable-nvenc --enable-dxva2 --enable-avisynth --enable-libmfx
  libavutil      55. 78.100 / 55. 78.100
  libavcodec     57.107.100 / 57.107.100
  libavformat    57. 83.100 / 57. 83.100
  libavdevice    57. 10.100 / 57. 10.100
  libavfilter     6.107.100 /  6.107.100
  libswscale      4.  8.100 /  4.  8.100
  libswresample   2.  9.100 /  2.  9.100
  libpostproc    54.  7.100 / 54.  7.100
Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'Input.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.29.100
  Duration: 00:01:48.67, start: 0.000000, bitrate: 1693 kb/s
    Stream #0:0(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1920x1080 [SAR 1:1 DAR 16:9], 1562 kb/s, 30 fps, 30 tbr, 15360 tbn, 60 tbc (default)
    Metadata:
      handler_name    : VideoHandler
    Stream #0:1(und): Audio: aac (LC) (mp4a / 0x6134706D), 44100 Hz, stereo, fltp, 126 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
Stream mapping:
  Stream #0:0 (h264) -> overlay:main (graph 0)
  overlay (graph 0) -> Stream #0:0 (libx264)
  Stream #0:1 -> #0:1 (aac (native) -> aac (native))
Press [q] to stop, [?] for help
[libx264 @ 000001f0d4a0e6a0] using SAR=1/1
[libx264 @ 000001f0d4a0e6a0] using cpu capabilities: MMX2 SSE2Fast SSSE3 SSE4.2 AVX FMA3 BMI2 AVX2
[libx264 @ 000001f0d4a0e6a0] profile High, level 4.0
[libx264 @ 000001f0d4a0e6a0] 264 - core 152 r2851 ba24899 - H.264/MPEG-4 AVC codec - Copyleft 2003-2017 - http://www.videolan.org/x264.html - options: cabac=1 ref=3 deblock=1:0:0 analyse=0x3:0x113 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 trellis=1 8x8dct=1 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=-2 threads=12 lookahead_threads=2 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=3 b_pyramid=2 b_adapt=1 b_bias=0 direct=1 weightb=1 open_gop=0 weightp=2 keyint=250 keyint_min=25 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=crf mbtree=1 crf=23.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00
Output #0, mp4, to 'Output-34.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf57.83.100
    Stream #0:0: Video: h264 (libx264) (avc1 / 0x31637661), yuv420p, 1920x1080 [SAR 1:1 DAR 16:9], q=-1--1, 30 fps, 15360 tbn, 30 tbc (default)
    Metadata:
      encoder         : Lavc57.107.100 libx264
    Side data:
      cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: -1
    Stream #0:1(und): Audio: aac (LC) (mp4a / 0x6134706D), 44100 Hz, stereo, fltp, 128 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
      encoder         : Lavc57.107.100 aac
frame= 3260 fps= 25 q=-1.0 Lsize=   21461kB time=00:01:48.56 bitrate=1619.3kbits/s speed=0.828x
video:19713kB audio:1634kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 0.534457%
[libx264 @ 000001f0d4a0e6a0] frame I:14    Avg QP:17.68  size:208205
[libx264 @ 000001f0d4a0e6a0] frame P:844   Avg QP:21.55  size: 16867
[libx264 @ 000001f0d4a0e6a0] frame B:2402  Avg QP:28.40  size:  1263
[libx264 @ 000001f0d4a0e6a0] consecutive B-frames:  0.7%  2.9%  0.4% 96.0%
[libx264 @ 000001f0d4a0e6a0] mb I  I16..4: 14.0% 39.6% 46.4%
[libx264 @ 000001f0d4a0e6a0] mb P  I16..4:  0.4%  0.7%  0.2%  P16..4: 20.2%  9.1%  4.6%  0.0%  0.0%    skip:64.8%
[libx264 @ 000001f0d4a0e6a0] mb B  I16..4:  0.0%  0.0%  0.0%  B16..8: 12.4%  0.4%  0.1%  direct: 0.1%  skip:87.1%  L0:42.9% L1:55.2% BI: 1.9%
[libx264 @ 000001f0d4a0e6a0] 8x8 transform intra:45.2% inter:68.3%
[libx264 @ 000001f0d4a0e6a0] coded y,uvDC,uvAC intra: 64.4% 81.6% 45.1% inter: 2.9% 4.2% 0.1%
[libx264 @ 000001f0d4a0e6a0] i16 v,h,dc,p: 32% 26%  6% 37%
[libx264 @ 000001f0d4a0e6a0] i8 v,h,dc,ddl,ddr,vr,hd,vl,hu: 26% 20% 15%  5%  6%  7%  7%  7%  8%
[libx264 @ 000001f0d4a0e6a0] i4 v,h,dc,ddl,ddr,vr,hd,vl,hu: 32% 28%  8%  4%  6%  6%  6%  5%  5%
[libx264 @ 000001f0d4a0e6a0] i8c dc,h,v,p: 37% 25% 28% 10%
[libx264 @ 000001f0d4a0e6a0] Weighted P-Frames: Y:0.0% UV:0.0%
[libx264 @ 000001f0d4a0e6a0] ref P L0: 70.4% 15.3% 10.8%  3.5%
[libx264 @ 000001f0d4a0e6a0] ref B L0: 93.1%  6.0%  0.9%
[libx264 @ 000001f0d4a0e6a0] ref B L1: 97.8%  2.2%
[libx264 @ 000001f0d4a0e6a0] kb/s:1486.03
[aac @ 000001f0d4a10a20] Qavg: 1586.609


  


  And 4.2.3

  


  ffmpeg version 4.2.3 Copyright (c) 2000-2020 the FFmpeg developers
  built with gcc 9.3.1 (GCC) 20200523
  configuration: --enable-gpl --enable-version3 --enable-sdl2 --enable-fontconfig --enable-gnutls --enable-iconv --enable-libass --enable-libdav1d --enable-libbluray --enable-libfreetype --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libopus --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libtheora --enable-libtwolame --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libzimg --enable-lzma --enable-zlib --enable-gmp --enable-libvidstab --enable-libvorbis --enable-libvo-amrwbenc --enable-libmysofa --enable-libspeex --enable-libxvid --enable-libaom --enable-libmfx --enable-amf --enable-ffnvcodec --enable-cuvid --enable-d3d11va --enable-nvenc --enable-nvdec --enable-dxva2 --enable-avisynth --enable-libopenmpt
  libavutil      56. 31.100 / 56. 31.100
  libavcodec     58. 54.100 / 58. 54.100
  libavformat    58. 29.100 / 58. 29.100
  libavdevice    58.  8.100 / 58.  8.100
  libavfilter     7. 57.100 /  7. 57.100
  libswscale      5.  5.100 /  5.  5.100
  libswresample   3.  5.100 /  3.  5.100
  libpostproc    55.  5.100 / 55.  5.100
Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'Input.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.29.100
  Duration: 00:01:48.67, start: 0.000000, bitrate: 1693 kb/s
    Stream #0:0(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1920x1080 [SAR 1:1 DAR 16:9], 1562 kb/s, 30 fps, 30 tbr, 15360 tbn, 60 tbc (default)
    Metadata:
      handler_name    : VideoHandler
    Stream #0:1(und): Audio: aac (LC) (mp4a / 0x6134706D), 44100 Hz, stereo, fltp, 126 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
Stream mapping:
  Stream #0:0 (h264) -> overlay:main (graph 0)
  overlay (graph 0) -> Stream #0:0 (libx264)
  Stream #0:1 -> #0:1 (aac (native) -> aac (native))
Press [q] to stop, [?] for help
[libx264 @ 000001e7b4531d40] using SAR=1/1
[libx264 @ 000001e7b4531d40] using cpu capabilities: MMX2 SSE2Fast SSSE3 SSE4.2 AVX FMA3 BMI2 AVX2
[libx264 @ 000001e7b4531d40] profile High, level 4.0, 4:2:0, 8-bit
[libx264 @ 000001e7b4531d40] 264 - core 160 - H.264/MPEG-4 AVC codec - Copyleft 2003-2020 - http://www.videolan.org/x264.html - options: cabac=1 ref=3 deblock=1:0:0 analyse=0x3:0x113 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 trellis=1 8x8dct=1 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=-2 threads=12 lookahead_threads=2 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=3 b_pyramid=2 b_adapt=1 b_bias=0 direct=1 weightb=1 open_gop=0 weightp=2 keyint=250 keyint_min=25 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=crf mbtree=1 crf=23.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00
Output #0, mp4, to 'Output-423.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.29.100
    Stream #0:0: Video: h264 (libx264) (avc1 / 0x31637661), yuv420p, 1920x1080 [SAR 1:1 DAR 16:9], q=-1--1, 30 fps, 15360 tbn, 30 tbc (default)
    Metadata:
      encoder         : Lavc58.54.100 libx264
    Side data:
      cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: -1
    Stream #0:1(und): Audio: aac (LC) (mp4a / 0x6134706D), 44100 Hz, stereo, fltp, 128 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
      encoder         : Lavc58.54.100 aac
frame= 3260 fps= 28 q=-1.0 Lsize=   21425kB time=00:01:48.56 bitrate=1616.7kbits/s speed=0.917x
video:19686kB audio:1625kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 0.535352%
[libx264 @ 000001e7b4531d40] frame I:14    Avg QP:17.68  size:208355
[libx264 @ 000001e7b4531d40] frame P:844   Avg QP:21.54  size: 16838
[libx264 @ 000001e7b4531d40] frame B:2402  Avg QP:28.43  size:  1261
[libx264 @ 000001e7b4531d40] consecutive B-frames:  0.7%  2.9%  0.4% 96.0%
[libx264 @ 000001e7b4531d40] mb I  I16..4: 13.9% 39.7% 46.4%
[libx264 @ 000001e7b4531d40] mb P  I16..4:  0.4%  0.7%  0.2%  P16..4: 20.2%  9.1%  4.6%  0.0%  0.0%    skip:64.8%
[libx264 @ 000001e7b4531d40] mb B  I16..4:  0.0%  0.0%  0.0%  B16..8: 12.4%  0.4%  0.1%  direct: 0.1%  skip:87.1%  L0:42.9% L1:55.2% BI: 1.9%
[libx264 @ 000001e7b4531d40] 8x8 transform intra:45.3% inter:68.3%
[libx264 @ 000001e7b4531d40] coded y,uvDC,uvAC intra: 65.2% 82.4% 45.8% inter: 2.9% 4.2% 0.1%
[libx264 @ 000001e7b4531d40] i16 v,h,dc,p: 32% 24%  6% 38%
[libx264 @ 000001e7b4531d40] i8 v,h,dc,ddl,ddr,vr,hd,vl,hu: 26% 19% 14%  5%  6%  7%  7%  7%  8%
[libx264 @ 000001e7b4531d40] i4 v,h,dc,ddl,ddr,vr,hd,vl,hu: 32% 28%  8%  4%  6%  6%  6%  5%  5%
[libx264 @ 000001e7b4531d40] i8c dc,h,v,p: 37% 24% 28% 11%
[libx264 @ 000001e7b4531d40] Weighted P-Frames: Y:0.0% UV:0.0%
[libx264 @ 000001e7b4531d40] ref P L0: 70.4% 15.3% 10.8%  3.5%
[libx264 @ 000001e7b4531d40] ref B L0: 93.1%  6.0%  0.9%
[libx264 @ 000001e7b4531d40] ref B L1: 97.8%  2.2%
[libx264 @ 000001e7b4531d40] kb/s:1483.98
[aac @ 000001e7b47fa800] Qavg: 1462.566


  


• Translating Handbrake options to a FFMPEG command

  9 mai 2020, par Arif

  I want to convert a bunch of videos from x264 to x265, but I need to do so with ffmpeg in terminal because it's a remote server. These are my Handbrake options (listed items are ticked) :

  



  Summary tab

  



  

  • Web optimized

  


  • Align A/V Start

  


  



  Dimensions tab unchanged

  



  Filters tab

  



  

  • Sharpen - LapSharp, preset : Medium

  


  



  Video tab

  



  


  • Video codec - H.265 (x265)

  


  • Framerate (FPS) - 30 - Peak Framerate

  


  • Quality - Constant Quality - 28

  


  • Encoder preset - Medium

  


  • Encoder tune - None

  


  • Encoder profile - Auto

  


  



  Audio tab

  



  

  • Audio track - AAC, bitrate : 128

  


  



  Subtitles tab - No subtitles (remove if exists)

  



  This is the ffmpeg command that I've managed to compile so far :

  



  ffmpeg -i input.mp4 -c:v libx265 -crf 28 -c:a aac -b:a 128k -max_muxing_queue_size 400 -movflags +faststart output.mp4

  



  I have the following two questions :

  



  

  1. Does the ffmpeg command provided list all the options except the peak framerate, sharpening filter and removing subtitle ones ? How do I incorporate these three ?

  


  2. Slightly unrelated, but does having -max_muxing_queue_size 400 negatively affect file size or video quality ? I've only included this because I'd ran into encoding errors in the past.

  


  



  Thank you.

  



  My Handbrake log with the above options, if it helps :

  



  Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'E:\input.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.10.100
  Duration: 00:02:20.52, start: 0.000000, bitrate: 1487 kb/s
    Stream #0:0(und): Video: h264 (High) [avc1 / 0x31637661]
      yuv420p, tv, bt709/bt709/bt709
      1280x720 [PAR 1:1 DAR 16:9], 1288 kb/s, PAR 1:1 DAR 16:9
      29.97 fps, 30k tbn (default)
    Metadata:
      handler_name    : VideoHandler
    Stream #0:1(eng): Audio: aac (LC) [mp4a / 0x6134706D]
      44100 Hz, stereo, fltp, 192 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
[04:26:49] scan: decoding previews for title 1
[04:26:49] scan: audio 0x1: aac, rate=44100Hz, bitrate=192025 English (AAC) (2.0 ch)
[04:26:50] scan: 10 previews, 1280x720, 29.970 fps, autocrop = 0/0/0/0, aspect 16:9, PAR 1:1
[04:26:50] scan: supported video decoders: avcodec qsv
[04:26:50] libhb: scan thread found 1 valid title(s)
[04:26:50] starting job
[04:26:50] decomb filter thread started for segment 0
[04:26:50] decomb filter thread started for segment 1
[04:26:50] decomb filter thread started for segment 3
[04:26:50] decomb check thread started for segment 0
[04:26:50] decomb check thread started for segment 1
[04:26:50] yadif thread started for segment 0
[04:26:50] decomb check thread started for segment 3
[04:26:50] mask filter thread started for segment 0
[04:26:50] work: track 1, dithering not supported by codec
[04:26:50] mask filter thread started for segment 1
[04:26:50] work: only 1 chapter, disabling chapter markers
[04:26:50] job configuration:
[04:26:50]  * source
[04:26:50]    + E:\input.mp4
[04:26:50]    + title 1, chapter(s) 1 to 1
[04:26:50]    + container: mov,mp4,m4a,3gp,3g2,mj2
[04:26:50] mask filter thread started for segment 3
[04:26:50]    + data rate: 1487 kbps
[04:26:50]  * destination
[04:26:50]    + C:\Users\Hp\Desktop\output.mp4
[04:26:50]    + container: MPEG-4 (libavformat)
[04:26:50]      + optimized for HTTP streaming (fast start)
[04:26:50]      + align initial A/V stream timestamps
[04:26:50]  * video track
[04:26:50]    + decoder: h264
[04:26:50]      + bitrate 1288 kbps
[04:26:50]    + filters
[04:26:50] mask filter thread started for segment 2
[04:26:50]      + Comb Detect (mode=3:spatial-metric=2:motion-thresh=1:spatial-thresh=1:filter-mode=2:block-thresh=40:block-width=16:block-height=16)
[04:26:50]      + Decomb (mode=39)
[04:26:50]      + Framerate Shaper (mode=2:rate=27000000/900000)
[04:26:50]        + frame rate: 29.970 fps -> peak rate limited to 30.000 fps
[04:26:50] mask erode thread started for segment 1
[04:26:50]      + Crop and Scale (width=1280:height=720:crop-top=0:crop-bottom=0:crop-left=0:crop-right=0)
[04:26:50]        + source: 1280 * 720, crop (0/0/0/0): 1280 * 720, scale: 1280 * 720
[04:26:50]      + Sharpen (lapsharp) (y-strength=0.2:y-kernel=isolap:cb-strength=0.2:cb-kernel=isolap)
[04:26:50]    + Output geometry
[04:26:50]      + storage dimensions: 1280 x 720
[04:26:50]      + pixel aspect ratio: 1 : 1
[04:26:50]      + display dimensions: 1280 x 720
[04:26:50]    + encoder: H.265 (libx265)
[04:26:50]      + preset:  medium
[04:26:50]      + profile: auto
[04:26:50]      + quality: 28.00 (RF)
[04:26:50]  * audio track 1
[04:26:50] mask erode thread started for segment 2
[04:26:50]    + decoder: English (AAC) (2.0 ch) (track 1, id 0x1)
[04:26:50]      + bitrate: 192 kbps, samplerate: 44100 Hz
[04:26:50]    + mixdown: Stereo
[04:26:50]    + encoder: AAC (libavcodec)
[04:26:50]      + bitrate: 128 kbps, samplerate: 48000 Hz
[04:26:50] mask erode thread started for segment 3
[04:26:50] mask dilate thread started for segment 0
[04:26:50] mask dilate thread started for segment 1
[04:26:50] mask dilate thread started for segment 2
[04:26:50] decomb check thread started for segment 2
[04:26:50] yadif thread started for segment 1
[04:26:50] yadif thread started for segment 2
[04:26:50] yadif thread started for segment 3
[04:26:50] MTFrame thread started for segment 1
[04:26:50] MTFrame thread started for segment 2
[04:26:50] MTFrame thread started for segment 3
[04:26:50] mask dilate thread started for segment 3
[04:26:50] sync: expecting 4211 video frames
[04:26:50] mask erode thread started for segment 0
[04:26:50] decomb filter thread started for segment 2
[04:26:50] MTFrame thread started for segment 0
x265 [info]: HEVC encoder version 2.6
x265 [info]: build info [Windows][GCC 7.2.0][64 bit] 8bit+10bit+12bit
x265 [info]: using cpu capabilities: MMX2 SSE2Fast LZCNT SSSE3 SSE4.2 AVX FMA3 BMI2 AVX2
x265 [info]: Main profile, Level-3.1 (Main tier)
x265 [info]: Thread pool created using 4 threads
x265 [info]: Slices                              : 1
x265 [info]: frame threads / pool features       : 2 / wpp(12 rows)
x265 [info]: Coding QT: max CU size, min CU size : 64 / 8
x265 [info]: Residual QT: max TU size, max depth : 32 / 1 inter / 1 intra
x265 [info]: ME / range / subpel / merge         : hex / 57 / 2 / 2
x265 [info]: Keyframe min / max / scenecut / bias: 30 / 300 / 40 / 5.00
x265 [info]: Lookahead / bframes / badapt        : 20 / 4 / 2
x265 [info]: b-pyramid / weightp / weightb       : 1 / 1 / 0
x265 [info]: References / ref-limit  cu / depth  : 3 / on / on
x265 [info]: AQ: mode / str / qg-size / cu-tree  : 1 / 1.0 / 32 / 1
x265 [info]: Rate Control / qCompress            : CRF-28.0 / 0.60
x265 [info]: tools: rd=3 psy-rd=2.00 rskip signhide tmvp strong-intra-smoothing
x265 [info]: tools: lslices=4 deblock sao
[04:26:50] sync: first pts video is 0
[04:26:50] sync: "Chapter 1" (1) at frame 1 time 0
[04:26:50] sync: first pts audio 0x1 is 0
[04:40:02] reader: done. 1 scr changes
[04:40:13] work: average encoding speed for job is 5.245789 fps
[04:40:13] comb detect: heavy 3 | light 10 | uncombed 4198 | total 4211
[04:40:13] decomb: deinterlaced 3 | blended 10 | unfiltered 4198 | total 4211
[04:40:13] vfr: 4211 frames output, 0 dropped and 0 duped for CFR/PFR
[04:40:13] vfr: lost time: 0 (0 frames)
[04:40:13] vfr: gained time: 0 (0 frames) (0 not accounted for)
[04:40:13] aac-decoder done: 6052 frames, 0 decoder errors
[04:40:13] h264-decoder done: 4211 frames, 0 decoder errors
[04:40:13] sync: got 4211 frames, 4211 expected
[04:40:13] sync: framerate min 18.394 fps, max 29.970 fps, avg 29.966 fps
x265 [info]: frame I:     18, Avg QP:24.13  kb/s: 2900.85
x265 [info]: frame P:   1079, Avg QP:26.64  kb/s: 1040.14
x265 [info]: frame B:   3114, Avg QP:33.15  kb/s: 235.18
x265 [info]: Weighted P-Frames: Y:0.4% UV:0.4%
x265 [info]: consecutive B-frames: 4.0% 1.4% 20.1% 55.7% 18.8%
encoded 4211 frames in 802.93s (5.24 fps), 452.83 kb/s, Avg QP:31.44
[04:40:13] mux: track 0, 4211 frames, 7970061 bytes, 453.68 kbps, fifo 8192
[04:40:13] mux: track 1, 6588 frames, 2254132 bytes, 128.31 kbps, fifo 8192
[04:40:13] libhb: work result = 0

# Encode Completed ...