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• The Ultimate Guide to HeatMap Software

  20 septembre 2021, par Ben Erskine — Analytics Tips, Plugins, Heatmaps

  One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with insights from your customers’ point of view. 

  Heatmap software shows actual user behaviour. That means that you have a visual representation of why a customer might not be converting instead of guessing. 

  By tracking clicks, mouse movement, and page scrolling as well as analysing above the fold content engagement and overall session recordings, heatmap software helps improve user experience and therefore customer retention and conversions.  

  

  What is heatmap software ?

  Heatmap software is a data visualisation tool that uses colour to show what actions a user is taking on a website. 

  If there is a design element on a page that many users engage with, it will show as red/hot. For elements that are less engaging, it will show on the analysis as blue/cold. 

   

  Heatmap software like Matomo helps businesses to improve user experience and increase conversions by tracking elements such as :

  • Flow through sales funnels 
  • Individual session recordings for user experience 
  • A/B page comparisons 
  • Form analytics for sign ups and conversions 
  • Media interaction such as instruction or sales videos
  • Clicks on important links and information 

  Using data visualisation software like a heatmap provides more in-depth data when combined with standard website metrics. 

  What is heatmap software used for ?

  Heatmap software tracks website user behaviour to improve website performance and increase conversions. 

  Heatmaps can show you a detailed analysis of : 

  • Where visitors are clicking (or not clicking) 
  • Where visitors are hovering with their mouse
  • How far users are scrolling or stopping 
  • Where the focus is above the fold 
  • What roadblocks or frictions customers are facing in the sales funnel

  Analysing activity on your website and across channels from your customers point of view is critical in developing a customer-centric business model. 

  This is because heatmaps not only show you what customers are doing but why they are doing it. 

  Heatmap software is ideal for businesses updating and redesigning websites. It also helps to answer important growth questions such as “how can we improve our user experience ?” and “why is our sales funnel not converting better ?”. 

  The benefits of using data visualisation like heatmaps for your website

  Heatmaps are critical for improving websites because they drastically improve customer experience. 

  Customer experience is one of the most important factors in modern business success. A Walker study found that customer experience is one of the biggest differentiators between brands, overtaking other factors such as price. 

  Where straightforward website metrics show customers left a page without action, data visualisation and session recordings show what happens in between them arriving and leaving. This gives web developers and marketers invaluable insights to improve website design and ultimately increase conversions. 

  How heatmap software improves your website and conversions

  There are a few key ways that heatmap software boosts website performance and conversions. All of them focus on both creating a seamless buyer journey and using data to improve results over time. 

  How heatmap software improves conversions ; 

  • By improving UX and usability– 70% of online businesses fail due to bad usability. Heatmaps identify user frustrations and optimise accordingly 
  • By improving content structure – Heatmaps take the guesswork out of design layout and content structure by showing real visitor experiences on your website 
  • By comparing A/B landing pages – Using heatmaps on alternate landing pages can show you why conversions are working or not working based on user activity on the page
  • By optimising across devices – See how your visitors are interacting with your content to learn how well optimised your website is for various devices and remove roadblocks 

  Heatmap analytics you need to improve website user experience

  Click heatmap

  Click heatmaps are useful for two key reasons.

  Firstly, it shows where website users are clicking. 

  Heatmaps that show clicks give you a visual representation of whether copy and CTA links are clear from the customers’ point of view. It can also show whether a customer is clicking on a design feature that doesn’t link anywhere. 

  Secondly, it shows where website users are not clicking. This is just as important when developing funnels and improving user experiences.

  For example, you may have a CTA button for a free trial or purchase. A click heatmap analysis would show if this isn’t clicked on mobile devices and informs developers that it needs to be more mobile-friendly.

  

  Mouse move or hover heatmap

  Like a click heatmap, a mouse hover heatmap shows how you can improve the overall user experience.

  For example, hover heatmaps identify where your visitors engage on a particular webpage. Ideally, of course, you want them to engage with CTAs. Analysing their mouse movements or where they are hovering for more information gives you an indication of any page elements that are distracting them or not working.

  

  Scroll heatmap

  A scroll heatmap uses colours to visualise how far down in a page your visitors scroll. For most web pages, the top will have the most impressions and will naturally get less views (i.e. get “colder” on the heatmap) further down the page. 

  This lets you find out if there is important content positioned too far down the page or if the page is designed to encourage users to keep scrolling.

  No matter how good your product or service is, it won’t convert if potential customers aren’t engaged and scrolling far enough to see it.

  

  Above the fold analysis 

  Above the fold is the content that a visitor sees without scrolling. 

  In a heatmap, the “Average Above the Fold” line will show you how much content your visitors see on average when they open your page. It also shows whether the page design is engaging, whether it encourages visitors to keep scrolling, and whether important information is too far down the page and therefore being missed. 

  Above the fold analysis is arguably the most important as this is the section that the highest number of traffic will see. Using this information ensures that the right content for conversion is seen by the highest number of visitors. 

  

  Session recording

  Session Recording lets you record a real visitor session, so you can see clicks, mouse movements, scrolls, window resizes, page changes, and form interactions all in one. 

  They allow you to understand the experience from the point of view of your visitor and then optimise your website to maximise your success.

  Heatmap software like Matomo takes this one step further and allows you to gather session recordings for individual segments. By analysing sessions based on segments, you can further personalise and optimise based on customer history and patterns.

  

  Final thoughts on heatmap software 

  Heatmap software improves your user experience by easily spotting critical issues that you can then address. 

  As well as that, heatmap analytics like clicks, mouse movement, scroll, above the fold analysis and session recordings increase your marketing ROI by making the most of your existing traffic. 

  It’s a win-win ! 

  Now that you know what heatmap software is, the benefits of using heatmaps on your website and how it can improve your user experience, check out this user guide on heatmap analytics. 

• Introducing Matomo SEO Web Vitals

  13 septembre 2021, par Ben Erskine — About, Analytics Tips, Plugins

  SEO Web Vitals track your critical website performance metrics and are a core element of SEO best practice. 

  Start using Matomo SEO Web Vitals to monitor your website performance, optimise your visitor experience, improve your search result rankings, and see how your site compares to your competitors.

  

  What are SEO Web Vitals ?

  Web Vitals are made up of a number of important metrics, such as your website’s page speed and loading performance, these metrics all play an important role in search engine optimisation. 

  The more technical terms for these metrics are Page Speed Score, First Contentful Paint (FCP), Final Input Delay (FID), Last Contentful Paint (LCP) and Cumulative Layout Shift (CLS).

  Why should you use SEO Web Vitals ?

  SEO Web Vitals are being used more and more by search engines such as Google to rank websites so they help ensure a great page experience for users who arrive via links from their search results. 

  By monitoring your SEO Web Vitals you can see how good or bad a single page performs and then prioritise the optimisation of strategically important pages to help improve the ranking position within search engine results.

  For ease of use you can receive regular reports in your email inbox and you can configure custom alerts to automatically notify you when a page score changes significantly. This saves time by not having to check page performance scores manually while ensuring you will be notified should there be any important change that needs to be actioned.

  You should use SEO Web Vitals to understand how your site performance is impacting your overall visitor experience.

  Four key benefits of using SEO Web Vitals :

  Improve your search result rankings

  • SEO Web Vitals are a core element of SEO best practice and directly impact your search rankings.
  • Pages that load quickly and are more stable deliver a better user experience, so they’re ranked higher by search engines.

  Optimise your website visitor experience

  • Know how quickly pages on your website load to ensure you deliver an optimal visitor experience.
  • Identify page stability issues and implement the changes needed to enhance your visitor experience.

  Automate your website performance monitoring

  • Have peace of mind knowing if your metrics decrease, you can find and fix the root cause quickly.
  • Configure performance alerts and get automated reports sent to you.

  Incorporate website performance into your competitor analysis

  • These performance metrics are essentially open for anyone to inspect, so you can measure and benchmark your site against competitors. 

  How can I improve my SEO Web Vitals ?

  There are so many ways to improve these performance metrics, here are five of the common contributing factors.

  1. Your page speed score is a weighted average of your other performance metrics, so focus on improving the underlying metrics that contribute to this score.
  2. Ensure you use a high quality web host with an appropriate plan for your level of traffic to help improve your FCP time.
  3. Try removing large elements that aren’t required on your page to improve your LCP time.
  4. Optimise against Total Blocking Time to Improve your FID score.
  5. Consider using a Layout Shift Debugger to improve Your CLS Score

  Guide to Matomo SEO Web Vitals

  For more information and to learn how to configure SEO Web Vitals in Matomo, check out our full guide to SEO Web Vitals.

  You will learn :

  • What’s required to measure your SEO Web Vitals
  • How to configure SEO Web Vitals
  • How to analyse your SEO Web Vitals
  • How to understanding SEO Web Vitals metrics
  • How to analyse your page’s SEO Web Vitals over time
  • How to improve your SEO Web Vitals
  • How to monitor changes in your scores with custom alerts

  Need more resources ?

  Matomo Plugin SEO Web Vitals

  Matomo SEO Web Vitals FAQs

• ffmpeg libx264 non-existing PPS 0 referenced

  18 août 2014, par Damen Salvatore

  hello i have installed ffmpeg and libx264 based in the offical tutorial on ffmpeg installation here :
  https://trac.ffmpeg.org/wiki/CompilationGuide/Ubuntu

  i want to get an stream from mumudvb and pass it to ffmpeg for h264 encoding
  when i use

  ffserver -f /path/to/config -d

  i get this output :

  [h264 @ 0x1ab32c0] non-existing PPS 0 referenced
  
  [mpegts @ 0x2c7cca0] Could not find codec parameters for stream 0 (Video: h264 ([27][0][0][0] / 0x001B)): unspecified size
  
  Consider increasing the value for the 'analyzeduration' and 'probesize' options
  
  [h264 @ 0x1ab32c0] non-existing SPS 0 referenced in buffering period
  
  [h264 @ 0x1ab32c0] non-existing PPS 0 referenced
  
  [h264 @ 0x1ab32c0] decode_slice_header error
  
  [h264 @ 0x1ab32c0] no frame!
  
  [mpegts @ 0x1aadca0] 
  
  decoding for stream 0 failed
  
  [mpegts @ 0x1aadca0] decoding for stream 1 failed
  
  Input #0, mpegts, from 'http://127.0.0.1:9097':
  
    Duration: N/A, start: 45508.714822, bitrate: N/A
  
    Program 107 
  
  [mpegts @ 0x1aadca0]     Stream #0:0[0x42e]: Video: h264 ([27][0][0][0] / 0x001B)[mpegts @ 0x30b0ca0] decoding for stream 1 failed
  
  , 50 fpsitech@itech-All-Series:~$ , 50 tbr, 90k tbn, 180k tbc
  
  [mpegts @ 0x1cd5ca0]     Stream #0:1Could not find codec parameters for stream 1 (Audio: aac_latm ([17][0][0][0] / 0x0011), 0 channels, fltp): unspecified sample rate
  
  Consider increasing the value for the 'analyzeduration' and 'probesize' options
  
  [0x42f](per): Audio: aac_latm ([17][0][0][0] / 0x0011), 48000 Hz, stereo, fltp
  
  http://127.0.0.1:8888/tv7.ffm: Input/output error
  
  Input #0, mpegts, from 'http://127.0.0.1:9093':
  
    Duration: N/A, start: 25560.704144, bitrate: N/A
  
    Program 103 
  
      Stream #0:0[0x406]: Video: h264 (Main) ([27][0][0][0] / 0x001B), yuv420p(tv, bt470bg), 720x576 [SAR 16:11 DAR 20:11], 25 fps, 50 tbr, 90k tbn, 50 tbc
  
      Stream #0:1[0x407](per): Audio: aac_latm ([17][0][0][0] / 0x0011), 0 channels, fltp
  
      Stream #0:2[0x40b](ara): Subtitle: dvb_teletext ([6][0][0][0] / 0x0006)
  
  Received signal 2: terminating.
  
  [mpegts @ 0x30b0ca0] Could not find codec parameters for stream 0 (Video: h264 ([27][0][0][0] / 0x001B)): unspecified size
  
  Consider increasing the value for the 'analyzeduration' and 'probesize' options
  
  http://127.0.0.1:8888/tv3.ffm: Input/output error
  
  [mpegts @ 0x1aadca0] Could not find codec parameters for stream 1 (Audio: aac_latm ([17][0][0][0] / 0x0011), 0 channels, fltp): unspecified sample rate
  
  Consider increasing the value for the 'analyzeduration' and 'probesize' options
  
  Input #0, mpegts, from 'http://127.0.0.1:9094':
  
  Received signal 2: terminating.
  
  Could not find codec parameters for stream 1 (Audio: aac_latm ([17][0][0][0] / 0x0011), 0 channels, fltp): unspecified sample rate
  
  Consider increasing the value for the 'analyzeduration' and 'probesize' options
  
    Duration: N/A, start: 43409.427056, bitrate: N/A
  
    Program 104 
  
      Stream #0:0[0x410]Input #0, mpegts, from 'http://127.0.0.1:9098':
  
  : Video: h264 ([27][0][0][0] / 0x001B), 50 fps, 50 tbr, 90k tbn, 180k tbc
  
      Stream #0:1[0x411](per): Audio: aac_latm ([17][0][0][0] / 0x0011), 0 channels, fltp
  
      Stream #0:2[0x415](ara): Subtitle: dvb_teletext ([6][0][0][0] / 0x0006)
  
  http://127.0.0.1:8888/tv4.ffm: Input/output error
  
  Received signal 2: terminating.
  
    Duration: N/A, start: 26351.744300, bitrate: N/A
  
    Program 108 
  
      Stream #0:0[0x438]: Video: h264 (Main) ([27][0][0][0] / 0x001B), yuv420p(tv, bt470bg), 720x576 [SAR 12:11 DAR 15:11], 25 fps, 50 tbr, 90k tbn, 50 tbc
  
      Stream #0:1[0x439](per): Audio: aac_latm ([17][0][0][0] / 0x0011), 0 channels, fltp
  
      Stream #0:2[0x43d](ara): Subtitle: dvb_teletext ([6][0][0][0] / 0x0006)
  
  http://127.0.0.1:8888/tv8.ffm: Input/output error
  
  Received signal 2: terminating.

  ffmpeg will gime me the output. but the prooblem is that the outputs bitrate is around 2000k to 3000k it should be 512k

  this is my ffserver config :

  Port 8888
  
  BindAddress 0.0.0.0
  
  MaxHTTPConnections 20000
  
  MaxClients 10000
  
  MaxBandwidth 1000000
  
  CustomLog -
  
  <feed>
  
  File /tmp/ch1.ffm
  
  FileMaxSize 100M
  
  ACL allow 127.0.0.1
  
  launch ffmpeg -i http://127.0.0.1:9094
  
  </feed>
  
  
  
  <stream ch1="ch1">
  
  Feed ch1.ffm
  
  Format mpegts
  
  AudioBitRate 64
  
  AudioChannels 2
  
  AudioSampleRate 44100
  
  #AVOptionAudio flags +global_header
  
  VideoBitRate 512
  
  VideoBufferSize 400
  
  VideoFrameRate 25
  
  VideoBitRateTolerance 100
  
  VideoSize 720x576
  
  VideoGopSize 12
  
  AudioCodec aac
  
  VideoCodec libx264
  
  AVOptionVideo bsf h264_mp4toannexb
  
  #AVOptionVideo threads 0
  
  AVOptionVideo threads_type frame
  
  AVOptionVideo coder 0
  
  AVOptionVideo bf 0
  
  AVOptionVideo flags +loop
  
  AVOptionVideo partitions +parti8x8+parti4x4+partp8x8+partb8x8
  
  AVOptionVideo me_method hex
  
  AVOptionVideo subq 7
  
  AVOptionVideo me_range 16
  
  AVOptionVideo g 250
  
  AVOptionVideo keyint_min 10
  
  AVOptionVideo sc_threshold 40
  
  AVOptionVideo i_qfactor 0.71
  
  AVOptionVideo b_strategy 1
  
  AVOptionVideo qcomp 0.6
  
  AVOptionVideo qmin 10
  
  AVOptionVideo qmax 51
  
  AVOptionVideo qdiff 4
  
  AVOptionVideo refs 3
  
  AVOptionVideo directpred 1
  
  AVOptionVideo trellis 1
  
  AVOptionVideo wpredp 0
  
  #AVOptionVideo flags +global_header
  
  
  
  StartSendOnKey
  
  </stream>