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• Use ffmpeg to extract picture from m4v file

  31 octobre 2017, par Brian

  I used a program called MetaZ on my mac to tag all my video files (m4v). I am now trying to use these m4v files in Kodi which requires .nfo files and separate picture files for movie posters, etc. I want to extract the picture that is already in the m4v file.

  When I use ffprobe -show_streams, I can see that index4 is a png file (codec_name=png). How do I extract it ? I believe ffmpeg can do it, but can’t figure out how.

  Here is the output from ffprobe :

  Brians-Mac-mini:PythonScript brianjhille$ ffprobe -show_streams badwords.m4v
  
  ffprobe version N-88046-g0cb8369-tessus Copyright (c) 2007-2017 the FFmpeg developers
  
    built with Apple LLVM version 8.0.0 (clang-800.0.42.1)
  
    configuration: --cc=/usr/bin/clang --prefix=/opt/ffmpeg --extra-version=tessus --enable-avisynth --enable-fontconfig --enable-gpl --enable-libass --enable-libbluray --enable-libfreetype --enable-libgsm --enable-libmodplug --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopus --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libtheora --enable-libvidstab --enable-libvo-amrwbenc --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libx264 --enable-libx265 --enable-libxavs --enable-libxvid --enable-libzmq --enable-libzvbi --enable-version3 --pkg-config-flags=--static --disable-ffplay
  
    libavutil      56.  0.100 / 56.  0.100
  
    libavcodec     58.  0.100 / 58.  0.100
  
    libavformat    58.  0.100 / 58.  0.100
  
    libavdevice    58.  0.100 / 58.  0.100
  
    libavfilter     7.  0.100 /  7.  0.100
  
    libswscale      5.  0.100 /  5.  0.100
  
    libswresample   3.  0.100 /  3.  0.100
  
    libpostproc    55.  0.100 / 55.  0.100
  
  [mov,mp4,m4a,3gp,3g2,mj2 @ 0x7fd67b002a00] stream 0, timescale not set
  
  Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'badwords.m4v':
  
    Metadata:
  
      major_brand     : mp42
  
      minor_version   : 0
  
      compatible_brands: mp42isomavc1
  
      creation_time   : 2014-10-20T13:01:06.000000Z
  
      iTunEXTC        : mpaa|R|400|
  
      title           : Bad Words
  
      artist          : Jason Bateman, Kathryn Hahn, Allison Janney, Philip Baker Hall, Rohan Chand, Ben Falcone, Patricia Belcher, Beth Grant, Rachel Harris, Steve Witting, Greg Cromer
  
      date            : 2013-09-06T11:00:00Z
  
      track           : 0
  
      disc            : 0
  
      season_number   : 0
  
      episode_sort    : 0
  
      description     : A spelling bee loser sets out to exact revenge by finding a loophole and attempting to win as an adult.
  
      synopsis        : A spelling bee loser sets out to exact revenge by finding a loophole and attempting to win as an adult.
  
      encoder         : HandBrake 0.9.9 2013052900
  
      hd_video        : 0
  
      media_type      : 9
  
      genre           : Comedy
  
      iTunMOVI        : <?xml version="1.0" encoding="UTF-8"?>
  
                      : 
  
                      : <plist version="1.0">
  
                      : <dict>
  
                      :   <key>cast</key>
  
                      :   <array>
  
                      :       <dict>
  
                      :           <key>name</key>
  
                      :           <string>Jason Bateman</string>
  
                      :       </dict>
  
                      :       <dict>
  
                      :           <key>name</key>
  
                      :           <string>Kathryn Hahn</string>
  
                      :       </dict>
  
                      :       <dict>
  
                      :           <key>name</key>
  
                      :           <string>Allison Janney</string>
  
                      :       </dict>
  
                      :       <dict>
  
                      :           <key>name</key>
  
                      :           <string>Philip Baker Hall</string>
  
                      :       </dict>
  
                      :       <dict>
  
                      :           <key>name</key>
  
                      :           <string>Rohan Chand</string>
  
                      :       </dict>
  
                      :       <dict>
  
                      :           <key>name</key>
  
                      :           <string>Ben Falcone</string>
  
                      :       </dict>
  
                      :       <dict>
  
                      :           <key>name</key>
  
                      :           <string>Patricia Belcher</string>
  
                      :       </dict>
  
                      :       <dict>
  
                      :           <key>name</key>
  
                      :           <string>Beth Grant</string>
  
                      :       </dict>
  
                      :       <dict>
  
                      :           <key>name</key>
  
                      :           <string>Rachel Harris</string>
  
                      :       </dict>
  
                      :       <dict>
  
                      :           <key>name</key>
  
                      :           <string>Steve Witting</string>
  
                      :       </dict>
  
                      :       <dict>
  
                      :           <key>name</key>
  
                      :           <string>Greg Cromer</string>
  
                      :       </dict>
  
                      :   </array>
  
                      : </dict>
  
                      : </plist>
  
                      : 
  
    Duration: 01:29:02.84, start: 0.000000, bitrate: 1339 kb/s
  
      Chapter #0:0: start 0.000000, end 348.214000
  
      Metadata:
  
        title           : Chapter 1
  
      Chapter #0:1: start 348.214000, end 676.542000
  
      Metadata:
  
        title           : Chapter 2
  
      Chapter #0:2: start 676.542000, end 860.058000
  
      Metadata:
  
        title           : Chapter 3
  
      Chapter #0:3: start 860.058000, end 1171.836000
  
      Metadata:
  
        title           : Chapter 4
  
      Chapter #0:4: start 1171.836000, end 1441.839000
  
      Metadata:
  
        title           : Chapter 5
  
      Chapter #0:5: start 1441.839000, end 1632.129000
  
      Metadata:
  
        title           : Chapter 6
  
      Chapter #0:6: start 1632.129000, end 1925.422000
  
      Metadata:
  
        title           : Chapter 7
  
      Chapter #0:7: start 1925.422000, end 2167.030000
  
      Metadata:
  
        title           : Chapter 8
  
      Chapter #0:8: start 2167.030000, end 2409.605000
  
      Metadata:
  
        title           : Chapter 9
  
      Chapter #0:9: start 2409.605000, end 2748.276000
  
      Metadata:
  
        title           : Chapter 10
  
      Chapter #0:10: start 2748.276000, end 2917.945000
  
      Metadata:
  
        title           : Chapter 11
  
      Chapter #0:11: start 2917.945000, end 3309.502000
  
      Metadata:
  
        title           : Chapter 12
  
      Chapter #0:12: start 3309.502000, end 3634.660000
  
      Metadata:
  
        title           : Chapter 13
  
      Chapter #0:13: start 3634.660000, end 3942.434000
  
      Metadata:
  
        title           : Chapter 14
  
      Chapter #0:14: start 3942.434000, end 4101.626000
  
      Metadata:
  
        title           : Chapter 15
  
      Chapter #0:15: start 4101.626000, end 4336.193000
  
      Metadata:
  
        title           : Chapter 16
  
      Chapter #0:16: start 4336.193000, end 4620.643000
  
      Metadata:
  
        title           : Chapter 17
  
      Chapter #0:17: start 4620.643000, end 4873.729000
  
      Metadata:
  
        title           : Chapter 18
  
      Chapter #0:18: start 4873.729000, end 5153.341000
  
      Metadata:
  
        title           : Chapter 19
  
      Chapter #0:19: start 5153.341000, end 5342.796000
  
      Metadata:
  
        title           : Chapter 20
  
      Stream #0:0(und): Video: h264 (Constrained Baseline) (avc1 / 0x31637661), yuv420p(tv, smpte170m/smpte170m/bt709), 720x356 [SAR 32:27 DAR 640:267], 716 kb/s, 23.98 fps, 59.94 tbr, 90k tbn, 180k tbc (default)
  
      Metadata:
  
        creation_time   : 2014-10-20T13:01:06.000000Z
  
        encoder         : JVT/AVC Coding
  
      Stream #0:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 159 kb/s (default)
  
      Metadata:
  
        creation_time   : 2014-10-20T13:01:06.000000Z
  
      Stream #0:2(eng): Audio: ac3 (ac-3 / 0x332D6361), 48000 Hz, 5.1(side), fltp, 448 kb/s
  
      Metadata:
  
        creation_time   : 2014-10-20T13:01:06.000000Z
  
      Side data:
  
        audio service type: main
  
      Stream #0:3(und): Data: bin_data (text / 0x74786574)
  
      Metadata:
  
        creation_time   : 2014-10-21T13:42:00.000000Z
  
      Stream #0:4: Video: png, rgb24(pc), 1400x2100, 90k tbr, 90k tbn, 90k tbc
  
  Unsupported codec with id 100359 for input stream 3
  
  [STREAM]
  
  index=0
  
  codec_name=h264
  
  codec_long_name=H.264 / AVC / MPEG-4 AVC / MPEG-4 part 10
  
  profile=Constrained Baseline
  
  codec_type=video
  
  codec_time_base=40071281/1921695000
  
  codec_tag_string=avc1
  
  codec_tag=0x31637661
  
  width=720
  
  height=356
  
  coded_width=720
  
  coded_height=356
  
  has_b_frames=0
  
  sample_aspect_ratio=32:27
  
  display_aspect_ratio=640:267
  
  pix_fmt=yuv420p
  
  level=30
  
  color_range=tv
  
  color_space=smpte170m
  
  color_transfer=bt709
  
  color_primaries=smpte170m
  
  chroma_location=left
  
  field_order=unknown
  
  timecode=N/A
  
  refs=1
  
  is_avc=true
  
  nal_length_size=4
  
  id=N/A
  
  r_frame_rate=60000/1001
  
  avg_frame_rate=960847500/40071281
  
  time_base=1/90000
  
  start_pts=0
  
  start_time=0.000000
  
  duration_ts=480855372
  
  duration=5342.837467
  
  bit_rate=716167
  
  max_bit_rate=N/A
  
  bits_per_raw_sample=8
  
  nb_frames=128113
  
  nb_read_frames=N/A
  
  nb_read_packets=N/A
  
  DISPOSITION:default=1
  
  DISPOSITION:dub=0
  
  DISPOSITION:original=0
  
  DISPOSITION:comment=0
  
  DISPOSITION:lyrics=0
  
  DISPOSITION:karaoke=0
  
  DISPOSITION:forced=0
  
  DISPOSITION:hearing_impaired=0
  
  DISPOSITION:visual_impaired=0
  
  DISPOSITION:clean_effects=0
  
  DISPOSITION:attached_pic=0
  
  DISPOSITION:timed_thumbnails=0
  
  TAG:creation_time=2014-10-20T13:01:06.000000Z
  
  TAG:language=und
  
  TAG:encoder=JVT/AVC Coding
  
  [/STREAM]
  
  [STREAM]
  
  index=1
  
  codec_name=aac
  
  codec_long_name=AAC (Advanced Audio Coding)
  
  profile=LC
  
  codec_type=audio
  
  codec_time_base=1/48000
  
  codec_tag_string=mp4a
  
  codec_tag=0x6134706d
  
  sample_fmt=fltp
  
  sample_rate=48000
  
  channels=2
  
  channel_layout=stereo
  
  bits_per_sample=0
  
  id=N/A
  
  r_frame_rate=0/0
  
  avg_frame_rate=0/0
  
  time_base=1/48000
  
  start_pts=0
  
  start_time=0.000000
  
  duration_ts=256454656
  
  duration=5342.805333
  
  bit_rate=159788
  
  max_bit_rate=321176
  
  bits_per_raw_sample=N/A
  
  nb_frames=250444
  
  nb_read_frames=N/A
  
  nb_read_packets=N/A
  
  DISPOSITION:default=1
  
  DISPOSITION:dub=0
  
  DISPOSITION:original=0
  
  DISPOSITION:comment=0
  
  DISPOSITION:lyrics=0
  
  DISPOSITION:karaoke=0
  
  DISPOSITION:forced=0
  
  DISPOSITION:hearing_impaired=0
  
  DISPOSITION:visual_impaired=0
  
  DISPOSITION:clean_effects=0
  
  DISPOSITION:attached_pic=0
  
  DISPOSITION:timed_thumbnails=0
  
  TAG:creation_time=2014-10-20T13:01:06.000000Z
  
  TAG:language=eng
  
  [/STREAM]
  
  [STREAM]
  
  index=2
  
  codec_name=ac3
  
  codec_long_name=ATSC A/52A (AC-3)
  
  profile=unknown
  
  codec_type=audio
  
  codec_time_base=1/48000
  
  codec_tag_string=ac-3
  
  codec_tag=0x332d6361
  
  sample_fmt=fltp
  
  sample_rate=48000
  
  channels=6
  
  channel_layout=5.1(side)
  
  bits_per_sample=0
  
  dmix_mode=-1
  
  ltrt_cmixlev=-1.000000
  
  ltrt_surmixlev=-1.000000
  
  loro_cmixlev=-1.000000
  
  loro_surmixlev=-1.000000
  
  id=N/A
  
  r_frame_rate=0/0
  
  avg_frame_rate=0/0
  
  time_base=1/48000
  
  start_pts=0
  
  start_time=0.000000
  
  duration_ts=256453632
  
  duration=5342.784000
  
  bit_rate=448000
  
  max_bit_rate=N/A
  
  bits_per_raw_sample=N/A
  
  nb_frames=166962
  
  nb_read_frames=N/A
  
  nb_read_packets=N/A
  
  DISPOSITION:default=0
  
  DISPOSITION:dub=0
  
  DISPOSITION:original=0
  
  DISPOSITION:comment=0
  
  DISPOSITION:lyrics=0
  
  DISPOSITION:karaoke=0
  
  DISPOSITION:forced=0
  
  DISPOSITION:hearing_impaired=0
  
  DISPOSITION:visual_impaired=0
  
  DISPOSITION:clean_effects=0
  
  DISPOSITION:attached_pic=0
  
  DISPOSITION:timed_thumbnails=0
  
  TAG:creation_time=2014-10-20T13:01:06.000000Z
  
  TAG:language=eng
  
  [SIDE_DATA]
  
  side_data_type=Audio Service Type
  
  [/SIDE_DATA]
  
  [/STREAM]
  
  [STREAM]
  
  index=3
  
  codec_name=bin_data
  
  codec_long_name=binary data
  
  profile=unknown
  
  codec_type=data
  
  codec_tag_string=text
  
  codec_tag=0x74786574
  
  id=N/A
  
  r_frame_rate=0/0
  
  avg_frame_rate=0/0
  
  time_base=1/1000
  
  start_pts=0
  
  start_time=0.000000
  
  duration_ts=5342837
  
  duration=5342.837000
  
  bit_rate=N/A
  
  max_bit_rate=N/A
  
  bits_per_raw_sample=N/A
  
  nb_frames=20
  
  nb_read_frames=N/A
  
  nb_read_packets=N/A
  
  DISPOSITION:default=0
  
  DISPOSITION:dub=0
  
  DISPOSITION:original=0
  
  DISPOSITION:comment=0
  
  DISPOSITION:lyrics=0
  
  DISPOSITION:karaoke=0
  
  DISPOSITION:forced=0
  
  DISPOSITION:hearing_impaired=0
  
  DISPOSITION:visual_impaired=0
  
  DISPOSITION:clean_effects=0
  
  DISPOSITION:attached_pic=0
  
  DISPOSITION:timed_thumbnails=0
  
  TAG:creation_time=2014-10-21T13:42:00.000000Z
  
  TAG:language=und
  
  [/STREAM]
  
  [STREAM]
  
  index=4
  
  codec_name=png
  
  codec_long_name=PNG (Portable Network Graphics) image
  
  profile=unknown
  
  codec_type=video
  
  codec_time_base=0/1
  
  codec_tag_string=[0][0][0][0]
  
  codec_tag=0x0000
  
  width=1400
  
  height=2100
  
  coded_width=1400
  
  coded_height=2100
  
  has_b_frames=0
  
  sample_aspect_ratio=0:1
  
  display_aspect_ratio=0:1
  
  pix_fmt=rgb24
  
  level=-99
  
  color_range=pc
  
  color_space=unknown
  
  color_transfer=unknown
  
  color_primaries=unknown
  
  chroma_location=unspecified
  
  field_order=unknown
  
  timecode=N/A
  
  refs=1
  
  id=N/A
  
  r_frame_rate=90000/1
  
  avg_frame_rate=0/0
  
  time_base=1/90000
  
  start_pts=0
  
  start_time=0.000000
  
  duration_ts=480855372
  
  duration=5342.837467
  
  bit_rate=N/A
  
  max_bit_rate=N/A
  
  bits_per_raw_sample=N/A
  
  nb_frames=N/A
  
  nb_read_frames=N/A
  
  nb_read_packets=N/A
  
  DISPOSITION:default=0
  
  DISPOSITION:dub=0
  
  DISPOSITION:original=0
  
  DISPOSITION:comment=0
  
  DISPOSITION:lyrics=0
  
  DISPOSITION:karaoke=0
  
  DISPOSITION:forced=0
  
  DISPOSITION:hearing_impaired=0
  
  DISPOSITION:visual_impaired=0
  
  DISPOSITION:clean_effects=0
  
  DISPOSITION:attached_pic=1
  
  DISPOSITION:timed_thumbnails=0
  
  [/STREAM]

  Thanks. Brian

• The problem with the AudioDispatcher, the analysis in audioDispatcherFactory is not running, TarsosDSP

  4 février, par roman_gor_

  I'm making an application for sound analysis and spotlight control. The colors of the spotlight change to the beat of the music. I use the TarsosDSP library for this, additionally downloaded the FFmpeg-Kit library to convert audio to WAV format, PCM 16L to work with audioDispatcher.
The problem is that when audio is transmitted in the correct format, dispatcher starts and immediately ends. The boolean Process method is not executed, but the process Finished() method is executed. I found out that the stream starts, the file is not empty, it is converted to the correct format, BUT the getFrameLength() method, when interacting with the AudioStream to which I pass the filePath, returns the file path value -1, that is, in fact, it is not filled in. I've already searched through everything, and the github library code, and all the neural networks, I don't know how to solve this issue. The problem is with AudioDispatcher and AudioDispatcherFactory.from Pipe() ?

  


  private void playAndAnalyzeAudio(String filePath, Uri uri)
    {
        if (mediaPlayer != null)
            mediaPlayer.release();
        mediaPlayer = MediaPlayer.create(requireContext(), uri);

        new Thread(() -> {
            extractAudio(inputFilePath, outputFilePath);
            getActivity().runOnUiThread(() -> {
                mediaPlayer = MediaPlayer.create(requireContext(), uri);
                if (mediaPlayer != null) {
                    mediaPlayer.start(); // Start music after analyze
                    startSendingData(); // Start data sending
                }
            });
        }).start();
    }

    private void analyzeAudio(String filePath)
    {
        try {
            AudioDispatcher audioDispatcher = AudioDispatcherFactory.fromPipe(filePath, 44100, 1024, 0);
            MFCC mfcc = new MFCC(1024, 44100, 13, 50, 20, 10000);
            audioDispatcher.addAudioProcessor(mfcc);
            Log.d("AUDIO_ANALYSIS", "Начинаем анализ аудиофайла..." + audioDispatcher);
            audioDispatcher.addAudioProcessor(new AudioProcessor() {
                @Override
                public boolean process(AudioEvent audioEvent) {
                    Log.d("AUDIO_ANALYSIS", "Обрабатываем аудио...");

                    float[] amplitudes = audioEvent.getFloatBuffer();
                    Log.d("AUDIO_ANALYSIS", "Размер буфера: " + amplitudes.length);

                    float[] mfccs = mfcc.getMFCC();
                    if (mfccs == null) {
                        Log.e("AUDIO_ANALYSIS", "MFCC не сгенерировался!");
                        return true;
                    }

                    float currentBass = mfccs[0] + mfccs[1];
                    float totalEnergy = 0;
                    for (float amp : amplitudes) {
                        totalEnergy += Math.abs(amp);
                    }

                    Log.d("AUDIO_ANALYSIS", "Bass Energy: " + currentBass + ", Total Energy: " + totalEnergy);

                    if (currentBass > BASS_THRESHOLD || totalEnergy > ENERGY_THRESHOLD) {
                        changeColor();
                        Log.d("SONG", "Color wac changed on a : " + currentColor);
                        brightness = MAX_BRIGHTNESS;
                    } else {
                        brightness *= 0.9f;
                    }

                    return true;
                }

                @Override
                public void processingFinished() {
                    getActivity().runOnUiThread(() -> Toast.makeText(requireContext(), "Анализ завершён", Toast.LENGTH_SHORT).show());
                }
            });
            File file = new File(filePath);
            if (!file.exists() || file.length() == 0) {
                Log.e("AUDIO_ANALYSIS", "Error: file is empty! " + filePath);
                return;
            } else {
                Log.d("AUDIO_ANALYSIS", "File is, size: " + file.length() + " byte.");
            }
            Log.d("AUDIO_ANALYSIS", "Start of analyzing: " + filePath);
            File ffmpegFile = new File(getContext().getCacheDir(), "ffmpeg");
            if (!ffmpegFile.setExecutable(true)) {
                Log.e("AUDIO_ANALYSIS", "You don't have any roots for ffmpeg!");
            }
            else
                Log.e("AUDIO_ANALYSIS", "You have roots for ffmpeg!");

            new Thread(() -> {
                Log.d("AUDIO_ANALYSIS", "Start dispatcher...");
                audioDispatcher.run();
                Log.d("AUDIO_ANALYSIS", "Dispatcher end.");
            }).start();
        } catch (Exception e) {
            e.printStackTrace();
            Toast.makeText(requireContext(), "Error of analyzing", Toast.LENGTH_SHORT).show();
        }
    }
public void extractAudio(String inputFilePath, String outputFilePath) {
        File outputFile = new File(outputFilePath);
        if (outputFile.exists()) {
            outputFile.delete();  // Удаляем существующий файл
        }
        // Строим команду для извлечения аудио
        String command = "-i " + inputFilePath + " -vn -acodec pcm_s16le -ar 44100 -ac 2 " + outputFilePath;

        // Используем FFmpegKit для выполнения команды
        FFmpegKit.executeAsync(command, session -> {
            if (session.getReturnCode().isSuccess()) {
                Log.d("AUDIO_EXTRACT", "Аудио извлечено успешно: " + outputFilePath);
                analyzeAudio(outputFilePath);  // Продолжаем анализировать аудио
            } else {
                Log.e("AUDIO_EXTRACT", "Ошибка извлечения аудио: " + session.getFailStackTrace());
            }
        });
    }


  


  Sorry about the number of lines, i tried to describe the problem very detailed.
I tried to change AudioDispatcherFactory.fromPipe() on a AudioDispatcherFactory.fromFile(), but this method don't available in Android, only in Java, how i see the error "Javax.sound..., unexpected error, method don't available"
I tried to change String command in executeAudio() method, to change arguments of fromPipe() method, but in did not to bring success.
I want that my audio file will be correct analyze with audiodispatcher and then, that data from analyze will be transfered to arduino. Now in Logs I see "Color : null, value : 0.0.

  


• On-premise analytics demand grows as Google Analytics GDPR uncertainties continue

  7 janvier 2020, par Jake Thornton — Privacy

  The Google Analytics GDPR relationship is a complicated one. Website owners in states like Berlin in Germany are now required to ask users for consent to collect their data. This doesn’t make for the friendliest user-experience and often the website visitor will simply click “no.”

  The problem Google Analytics now presents website owners in the EU is with more visitors clicking “no”, the less accurate your data will become.

  Why do you need to ask your visitors for consent ?

  At this stage it’s simply because Google Analytics collects data for its own purposes. An example of this is using your visitor’s personal data for retargeting purposes across their advertising platforms like Google Ads and YouTube. 

  Google’s Privacy & Terms states : “when you visit a website that uses advertising services like AdSense, including analytics tools like Google Analytics, or embeds video content from YouTube, your web browser automatically sends certain information to Google. This includes the URL of the page you’re visiting and your IP address. We may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.”

  

  The rise of hosting web analytics on-premise

  Managing Google Analytics and GDPR can quickly become complicated, so there’s been an increase in website owners switching from cloud-hosted web analytics platforms, like Google Analytics, to more GDPR compliant alternatives, where you can host web analytics software on your own servers. This is called hosting web analytics on-premise.

  Hosting web analytics on your own servers means :

  No third-parties are involved

  The visitor data your website collects is stored on your own internal infrastructure. This means no third-parties are involved and there’s no risk of personal data being used in the way Google Analytics uses it e.g. sending personal data to its advertising platforms. 

  When you sign up with Google Analytics you sign away control of your user’s personal data. With on-premise website analytics, you own your data and are in full control.

  NOTE : Though Google Analytics uses personal data for its own purposes, not all cloud hosted web analytics platforms do this. As an example, Matomo Analytics Cloud hosted solution states that all personal data collected is not used for its own purposes and that Matomo has no rights in accessing or using this personal data. 

  

  You control where in the world your personal data is stored

  Google Analytics servers are based out of USA, Europe and Asia, so where your personal data will end up is uncertain and you don’t have the option to choose which location it goes to when using free Google Analytics.

  Different countries have different laws when it comes to accessing personal data. When you choose to host your web analytics on-premise, you can choose the location of your servers and where the personal data is stored.

  More flexibility

  With self-hosted web analytics platforms like Matomo On-Premise, you can extend the platform to do anything you want without the restrictions that cloud hosted platforms impose.

  You can :

  • Get full access to the source code of open-source solutions, like Matomo
  • Extend the platform however you want for your business
  • Get access to APIs
  • Have no data limitations or restrictions
  • Get RAW data access
  • Have control over security

  >> Read more about on-premise flexibility for web analytics here

  

  So what does the future look like for Google Analytics and GDPR ?

  It’s difficult to assess this right now. How exactly GDPR is enforced is still quite unclear. 

  What is clear however, is now website owners in Berlin using Google Analytics are lawfully required to ask their visitors for consent to collect personal data. It has been reported that Google Analytics has already received 200,000 complaints in Germany alone and it appears this trend is likely to continue across much of the EU.

  When using Google Analytics in the EU you must also ensure your privacy policy is updated so website visitors are aware that data is being collected through Google Analytics for its own purposes.

  Moving to a web analytics on-premise platform

  Matomo Analytics is the #1 open-source web analytics platform in the world and has been rated as an exceptional alternative to Google Analytics. Check the reviews on Capterra.

  Choosing Matomo On-Premise means you can control exactly where your data is stored, you have full flexibility to customise the platform to do what you want and it’s FREE.

  Matomo’s mission is to give control back to website owners and the team has designed the platform so that moving away from Google Analytics is seamless. Matomo offers most of your favourite Google Analytics features, a leaner interface to navigate, and the option to add free and paid premium features that Google Analytics can’t even offer you.

  And now you can import your historical Google Analytics data directly into your Matomo with the Google Analytics Importer plugin.

  DOWNLOAD MATOMO (FREE)

  And if you can’t host web analytics on your own servers ...

  Hosting web analytics on-premise is not an option for all businesses as you do need the internal infrastructure and technical knowledge to host your own platform.

  If you can’t self-host, then Matomo has a Cloud hosted solution you can easily install and operate like Google Analytics, which is hosted on Matomo’s servers in the EU. 

  The GDPR advantages of choosing Matomo Cloud over Google Analytics are :

  • Servers are secure and based in the EU (strict laws forbid outside access)
  • 100% data ownership – we never use data for our own purposes
  • You can export your data anytime and switch to Matomo On-Premise whenever you like
  • User-privacy protection
  • Advanced GDPR Manager and data anonymisation features which GA doesn’t offer

  

  Interested to learn more ?

  If you are wanting to learn more about why users are making the move from Google Analytics to Matomo, check out our Matomo Analytics vs Google Analytics comparison page.

  >> Matomo Analytics vs Google Analytics