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• Why Matomo is a serious alternative to Google Analytics 360

  12 décembre 2018, par Jake Thornton — Marketing
  There’s no doubt about it, the free version of Google Analytics offers great value when it comes to making data-driven decisions for your business. But as your business starts to grow, so does the need for a more powerful web analytics tool.

  Why would I need to use a different web analytics tool ? It’s because Google Analytics (free version) is very limited when it comes to meeting the needs of a fast growing business whose website plays a pivotal role in converting its customers.

  This is where the Google Analytics 360 suite comes in, which is designed to meet the needs of businesses looking to get more accurate and insightful metrics.

  So what’s holding a growing business back from using Google Analytics 360 ?

  While GA360 sounds like a great option when upgrading your web analytics platform, we have found there are three core reasons holding businesses back from taking the leap :

  • Businesses can’t bear to swallow the US$150,000+ price tag (per year !) that comes with upgrading
  • Businesses can’t rely on GA360 to give them all the insights they need
  • Businesses want more control and ownership of their data

  Thankfully there are (only a few) alternatives and as the leading open-source alternative to Google Analytics, we hope to share insights on why Matomo Analytics can be the perfect solution for anyone at this crossroads in their web analytics journey.

  First, what does Google Analytics 360 offer that Google Analytics (free) doesn’t ?

  There’s no doubt about it, the GA360 suite is designed for larger sized businesses with demanding data limits, big budgets to use across the Google Marketing Platform (Google Adwords, DoubleClick etc.) and to get more advanced reporting visualisations and options.
  

  Data Sampling

  Data sampling is the elephant in the room when it comes to comparing GA360 with the freemium version. This is an entire article in its own right but at a basic level, Google Analytics samples your data (makes assumptions based on patterns) once the number of traffic visiting your website reaches a certain limit.

  Google Analytics provides the following information :

  Ad-hoc queries of your data are subject to the following general thresholds for sampling :

  Analytics Standard : 500k sessions at the property level for the date range you are using

  Analytics 360 : 100M sessions at the view level for the date range you are using

  In short, sampled data means inaccurate data. This is why as businesses grow, GA360 becomes a more attractive prospect because there’s no point making data-driven business decisions based on inaccurate data. This is a key weapon Google uses when selling to large businesses, however, this may not seem as concerning if you’re a small business within the sampled data range. For small businesses though, make sure you know the full extent of how this can affect your metrics, for example, your ecommerce data could be sampled, hence your GA reporting not matching your CRM/Ecommerce store data.

  Benefit of using Matomo : There is no data sampling anywhere in Matomo Analytics, that’s why we say 100% Accurate Data reporting across all plans.

  

  Integration with the Google Marketing Platform

  Yes ok, we’ll admit it, GA does a great job at integrating seamlessly with its own products like Google Ads, Google Optimize etc. with a touch of Salesforce integration ; while GA360 takes this to another level compared to it’s freemium version (integration with Google Search 360, Google Display & Video 360 etc.)

  But… what about non-Google advertising platforms ? Well with Google being a dominant leader as a search engine, web browser, email provider, social media channel ; sometimes Google needs to keep its best interests at heart.

  Google is an online advertising giant and a bonus of Google Search 360 is that you can integrate your Bing Ads, Baidu and Yahoo Japan Search campaigns but that’s about it when it comes to integrations from its direct competitors. 

  Benefit of using Matomo : No biased treatment. You can integrate your Google, Yahoo and Bing search consoles for accurate search engine reporting, and in early 2019, Matomo will be releasing a Google Ads, Bing Ads and Facebook Ads Manager integration feature.

  Roll-Up Reporting
  

  Roll-up reporting lets you combine multiple accounts and properties into one view. This is a great benefit when upgrading from GA freemium to GA360. For example, if you’re a digital agency with multiple clients or you manage multiple websites under the one account, the roll-up reporting feature is wonderful when you need to combine data and reporting, instantly.

  Benefit of using Matomo : Matomo’s got this covered ! Roll-up reporting is available in the Matomo Business package (starting at $29 per month) for cloud hosting or you can purchase as a Premium Feature for On-Premise starting at $99 per year.

  Staying in full control of your data

  Who would have thought that one of biggest reasons people choose Matomo isn’t because of anything that leads to a higher ROI, but for the fact that users want more control of their data.
  

  Matomo’s philosophy around data ownership is simple, you own your data, no one else. If you choose to host Matomo Analytics On-Premise then you are in complete control because your data is stored on your own servers where no one can gain access to it in whichever country you choose.

  So what about when you cloud host Matomo ? For users who don’t have the technical knowledge to host Matomo On-Premise, you can still have 100% data ownership and fully respect your user’s privacy when choosing to host Matomo Analytics through our cloud service.

  The difference between cloud hosting Matomo Analytics vs Google Analytics is that when you choose Matomo, we acknowledge you own the data and we have no right to access it. This means we can’t on-sell it to third-parties, we can’t claim ownership of it, you can export your data at anytime (how awesome is that !) and you can migrate between cloud hosting and hosting on-premise for ultimate flexibility whenever you want.

  Matomo also prides itself in allowing its users to be GDPR compliant with ease with a powerful GDPR Manager.

  Businesses can’t rely on Google Analytics 360 to give them all the insights they need

  Unlike Google Analytics 360, Matomo blends its Premium Web Analytics platform with Conversion Optimization features to allow its users to fully evaluate the user-experience on your website.

  Matomo is designed to be a complete analytics platform, meaning you have everything you need all in the one place which gives you greater insights and better business outcomes.

  
  These features include :

  Premium Web Analytics – You can still (accurately) measure all the basic metrics you love and are familiar with in Google Analytics like Location, Referrer traffic, Multi Attribution, Campaign Tracking and Ecommerce etc.

  Conversion Optimization – Eliminate the need for multiple analytics tools to get what Google Analytics doesn’t offer. These features include Heatmaps, Session Recordings, Form Analytics and more – giving you the best chance possible to convert more traffic by evaluating the user-experience.

  By having one tool for all your features you can integrate metrics, have one single view for all your data and it’s easy to use.

  Enhanced SEO – Get more insights into the performance of your search campaigns with unbiased search engine reporting, keyword ranking positions, integration with multiple search consoles and crawling stats. Google Analytics offers limited features to help with your SEO campaigns and only integrates with Google products.

  Visitor Profiles – Get a detailed life-time evaluation of every user who visits your website.

  Tag Manager – A powerful open-source Tag Manager tool to embed your third-party marketing tags. By being open-source and with our commitment to giving you 100% data ownership, you can always ensure you are in full control.

  Full Matomo vs Google Analytics 360 Comparison Table

  Just putting it out there ...

  Google leads the market with its freemium tool which offers great insights for businesses (fyi – Matomo has a forever free analytics tool too !), but when it comes to upgrading to get accurate reporting (kind of a big deal), owning your own data (a huge deal !) and having a complete range of features to excel ROI for your business, Matomo Analytics is often a preferred option to the Google Analytics 360 suite.

  Matomo is designed to be easy to use, is fully flexible and gives users full peace of mind by respecting user privacy. Want to learn more about the benefits of Matomo ?

• How can I remove "original display aspect ratio" from a mp4 file using ffmpeg ?

  21 juin 2020, par aveceux

  I wish to remove the "original display aspect ratio" entry from the video section.

  



  Video
ID                             : 1
Format                         : AVC
Format/Info                    : Advanced Video Codec
Format profile                 : High@L4
Format settings                : CABAC / 4 Ref Frames
Format settings, CABAC         : Yes
Format settings, ReFrames      : 4 frames
Codec ID                       : avc1
Codec ID/Info                  : Advanced Video Coding
Duration                       : 44 min 29 s
Bit rate                       : 5 001 kb/s
Width                          : 1 920 pixels
Height                         : 1 072 pixels
Display aspect ratio           : 16:9
Original display aspect ratio  : 16:9
Frame rate mode                : Constant
Frame rate                     : 25.000 FPS
Color space                    : YUV
Chroma subsampling             : 4:2:0
Bit depth                      : 8 bits
Scan type                      : Progressive
Bits/(Pixel*Frame)             : 0.097
Stream size                    : 1.55 GiB (97%)


  



  I tried the following commands,

  



  ffmpeg -i input.mp4 -map_metadata -1 -c copy output.mp4

  



  ffmpeg -i input.mp4 -metadata original_display_aspect_ratio=0 -c copy output.mp4

  



  but none of them worked.

  



  If I want to remove the "original display aspect ratio" entry completely, what ffmpeg command can I use to achieve that ?

  



  Thank you.

  



  EDIT :
The result of mediainfo -f :

  



  General
Count                                    : 331
Count of stream of this kind             : 1
Kind of stream                           : General
Kind of stream                           : General
Stream identifier                        : 0
Count of video streams                   : 1
Count of audio streams                   : 1
Video_Format_List                        : AVC
Video_Format_WithHint_List               : AVC
Codecs Video                             : AVC
Audio_Format_List                        : AAC LC
Audio_Format_WithHint_List               : AAC LC
Audio codecs                             : AAC LC
Complete name                            : Downloads/3.mp4
File name                                : Downloads/3.mp4
File name                                : Downloads/3
File extension                           : mp4
Format                                   : MPEG-4
Format                                   : MPEG-4
Format/Extensions usually used           : mov mp4 m4v m4a m4b m4p 3ga 3gpa 3gpp 3gp 3gpp2 3g2 k3g jpm jpx mqv ismv isma ismt f4a f4b f4v
Commercial name                          : MPEG-4
Format profile                           : Base Media
Internet media type                      : video/mp4
Codec ID                                 : isom
Codec ID                                 : isom (isom/iso2/avc1/mp41/letv)
Codec ID/Url                             : http://www.apple.com/quicktime/download/standalone.html
CodecID_Compatible                       : isom/iso2/avc1/mp41/letv
File size                                : 1715744367
File size                                : 1.60 GiB
File size                                : 2 GiB
File size                                : 1.6 GiB
File size                                : 1.60 GiB
File size                                : 1.598 GiB
Duration                                 : 2670080
Duration                                 : 44 min 30 s
Duration                                 : 44 min 30 s 80 ms
Duration                                 : 44 min 30 s
Duration                                 : 00:44:30.080
Duration                                 : 00:44:29:24
Duration                                 : 00:44:30.080 (00:44:29:24)
Overall bit rate                         : 5140653
Overall bit rate                         : 5 141 kb/s
Frame rate                               : 25.000
Frame rate                               : 25.000 FPS
Frame count                              : 66749
Stream size                              : 3988740
Stream size                              : 3.80 MiB (0%)
Stream size                              : 4 MiB
Stream size                              : 3.8 MiB
Stream size                              : 3.80 MiB
Stream size                              : 3.804 MiB
Stream size                              : 3.80 MiB (0%)
Proportion of this stream                : 0.00232
HeaderSize                               : 1510470
DataSize                                 : 1711755635
FooterSize                               : 2478262
IsStreamable                             : Yes
File creation date                       : UTC 2019-02-20 11:24:46.448
File creation date (local)               : 2019-02-20 19:24:46.448
File last modification date              : UTC 2017-05-26 00:00:00.000
File last modification date (local)      : 2017-05-26 08:00:00.000
Writing application                      : Lavf56.15.102
Writing application                      : Lavf56.15.102

Video
Count                                    : 348
Count of stream of this kind             : 1
Kind of stream                           : Video
Kind of stream                           : Video
Stream identifier                        : 0
StreamOrder                              : 0
ID                                       : 1
ID                                       : 1
Format                                   : AVC
Format                                   : AVC
Format/Info                              : Advanced Video Codec
Format/Url                               : http://developers.videolan.org/x264.html
Commercial name                          : AVC
Format profile                           : High@L4
Format settings                          : CABAC / 4 Ref Frames
Format settings, CABAC                   : Yes
Format settings, CABAC                   : Yes
Format settings, ReFrames                : 4
Format settings, ReFrames                : 4 frames
Internet media type                      : video/H264
Codec ID                                 : avc1
Codec ID/Info                            : Advanced Video Coding
Duration                                 : 2669960
Duration                                 : 44 min 29 s
Duration                                 : 44 min 29 s 960 ms
Duration                                 : 44 min 29 s
Duration                                 : 00:44:29.960
Duration                                 : 00:44:29:24
Duration                                 : 00:44:29.960 (00:44:29:24)
Bit rate                                 : 5000927
Bit rate                                 : 5 001 kb/s
Width                                    : 1920
Width                                    : 1 920 pixels
Height                                   : 1072
Height                                   : 1 072 pixels
Sampled_Width                            : 1920
Sampled_Height                           : 1072
Pixel aspect ratio                       : 0.993
Display aspect ratio                     : 1.779
Display aspect ratio                     : 16:9
Original display aspect ratio            : 1.778
Original display aspect ratio            : 16:9
Rotation                                 : 0.000
Frame rate mode                          : CFR
Frame rate mode                          : Constant
FrameRate_Mode_Original                  : VFR
Frame rate                               : 25.000
Frame rate                               : 25.000 FPS
Frame count                              : 66749
Color space                              : YUV
Chroma subsampling                       : 4:2:0
Chroma subsampling                       : 4:2:0
Bit depth                                : 8
Bit depth                                : 8 bits
Scan type                                : Progressive
Scan type                                : Progressive
Bits/(Pixel*Frame)                       : 0.097
Stream size                              : 1669034254
Stream size                              : 1.55 GiB (97%)
Stream size                              : 2 GiB
Stream size                              : 1.6 GiB
Stream size                              : 1.55 GiB
Stream size                              : 1.554 GiB
Stream size                              : 1.55 GiB (97%)
Proportion of this stream                : 0.97278
Codec configuration box                  : avcC

Audio
Count                                    : 277
Count of stream of this kind             : 1
Kind of stream                           : Audio
Kind of stream                           : Audio
Stream identifier                        : 0
StreamOrder                              : 1
ID                                       : 2
ID                                       : 2
Format                                   : AAC
Format                                   : AAC LC
Format/Info                              : Advanced Audio Codec Low Complexity
Commercial name                          : AAC
Format_AdditionalFeatures                : LC
Codec ID                                 : mp4a-40-2
Duration                                 : 2670080
Duration                                 : 44 min 30 s
Duration                                 : 44 min 30 s 80 ms
Duration                                 : 44 min 30 s
Duration                                 : 00:44:30.080
Duration                                 : 00:44:34:09
Duration                                 : 00:44:30.080 (00:44:34:09)
Bit rate mode                            : CBR
Bit rate mode                            : Constant
Bit rate                                 : 128000
Bit rate                                 : 128 kb/s
Channel(s)                               : 2
Channel(s)                               : 2 channels
Channel positions                        : Front: L R
Channel positions                        : 2/0/0
Channel layout                           : L R
Samples per frame                        : 1024
Sampling rate                            : 44100
Sampling rate                            : 44.1 kHz
Samples count                            : 117750528
Frame rate                               : 43.066
Frame rate                               : 43.066 FPS (1024 SPF)
Frame count                              : 114991
Compression mode                         : Lossy
Compression mode                         : Lossy
Stream size                              : 42721373
Stream size                              : 40.7 MiB (2%)
Stream size                              : 41 MiB
Stream size                              : 41 MiB
Stream size                              : 40.7 MiB
Stream size                              : 40.74 MiB
Stream size                              : 40.7 MiB (2%)
Proportion of this stream                : 0.02490
Default                                  : Yes
Default                                  : Yes
Alternate group                          : 1
Alternate group                          : 1


  


• Dynamically Inject ID3 in FFMPEG Live Stream

  25 février 2019, par TheApeMachine

  I am trying to find out if there is a way with FFMPEG to dynamically inject ID3 tags during live streaming.

  Basically I use FFMPEG to stream a live HLS stream from a video device, while another piece of software is generating events that need to be synced up in the front-end player.

  I want to be able to have the event generating software encode the event in the live stream, so I know that the event is synced up with the video.