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• How to use web analytics to acquire new customers

  2 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
  Are you investing time and money into marketing your business and unsure if it’s paying off ? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

  Attracting the right visitors to your website

  To help acquire new customer on your website, you firstly need to attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.

  So, how do you attract audiences to your site with a web analytics tool like Matomo ?

  1. Figure out who your audience is through the Visitor Profiles feature. 
  2. Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate : Divide marketing spend by the number of customers acquired. 
  3. Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.

  How Matomo helps businesses acquire new customers 

  1. Use the Acquisitions feature
  2. Use funnels
  3. Study Visitor Profiles
  4. Focus on SEO efforts
  5. Look at the Multi Attribution feature
  6. Set goals
  7. Set Advanced eCommerce reporting

  1. Use the Acquisitions feature

  Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.

  

  This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.

  • Learn what traffic you get from external websites : Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.

  • Social Networks : See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.

  • Campaigns : Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure ? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more

  

  Watch this video to learn about the Acquisitions feature

  2. Use funnels

  Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.

  

  If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

  By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more

  How to amplify acquisition strategies with Funnels : Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.

  3. Study Visitor Profiles

  Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.

  

  Better understand :

  • Why your visitors viewed your website.

  • Why your returning visitors continue to view your website.

  • What specifically your visitors are looking for and whether they found it on your website.

  The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

  How Visitor Profiles helps with acquisition : By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.

  TRY IT FOR FREE

  4. Focus on SEO efforts

  Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

  Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.

  As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time. 

  How to amplify acquisitions strategies with search engines and keywords : By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.

  5. Look at the Multi Attribution feature

  Multi Attribution lets you measure the success of every touchpoint in the customer journey.

  

  Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.

  No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more

  6. Set your Goals

  What are the acquisition goals you want to achieve the most ? The Goals feature lets you measure the most important metrics you need to grow your business.

  

  Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.

  This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more

  7. Set Advanced Ecommence reporting

  If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site ; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.

  

  When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more

  Key takeaway

  Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.

  TRY IT FOR FREE

  Want to learn how to increase engagement with Matomo ? Click here. We’ll go through how you can boost engagement on your website via web analytics.

• FFMPEG keeping quality when reducing FPS and streaming over RTSP with rtsp-simple-server

  25 janvier 2021, par Jens Schneider

  I'm using the rtsp-simple-server (https://github.com/aler9/rtsp-simple-server) and feed the RTSP Server with a FFMPEG stream.

  


  I use a docker compose file to start the stream :

  


  version: "3.8"

services:

  ffmpeg:
    container_name: ffmpeg-base
    restart: always
    image: "jenssgb/rtspffmpeg:base"
    depends_on:
      - rtsp-server
    volumes:
      - $PWD/:/video
    network_mode: "host"
    command: "ffmpeg -re -stream_loop -1 -i /video/footage-1-b.mp4 -c copy -f rtsp rtsp://localhost:8554/compose-rtsp"
  
  rtsp-server:
    container_name: rtsp-server-base
    restart: always
    image: "aler9/rtsp-simple-server"
    network_mode: "host"


  


  Now I'm trying to reduce the FPS of my video with transcoding it :

  


  command: -re -stream_loop -1 -i ${VIDEO_FILE} -vf "fps=${FPS_COMPOSE}" -f rtsp rtsp://localhost:8554/compose-rtsp


  


  This is basically working, but the quality of the output video becomes pretty bad. I tried a lot of things like -c:v libx264 which did help for a minute but let ffmpeg crash then.

  


  av_interleaved_write_frame(): Broken pipe0:00:09.99 bitrate=N/A speed=0.985x    
[rtsp @ 0x5563b1755640] Packets poorly interleaved, failed to avoid negative timestamp -33660 in stream 0.
Try -max_interleave_delta 0 as a possible workaround.
av_interleaved_write_frame(): Broken pipe
Error writing trailer of rtsp://localhost:8554/compose-rtsp: Broken pipe


  


  Any idea how I can reduce the FPS send the stream to the server but keep the video quality ? Later I'm going to reduce the resolution as well - but for now I want to keep resolution and quality but only reduce the FPS.

  


  Full logs from my test with -c:v libx264 :

  


      ffmpeg -re -stream_loop -1 -i footage-1-b.mp4 -vf "fps=5" -c:v libx264 -f rtsp rtsp://localhost:8554/compose-rtsp
ffmpeg version 4.2.4-1ubuntu0.1 Copyright (c) 2000-2020 the FFmpeg developers
  built with gcc 9 (Ubuntu 9.3.0-10ubuntu2)
  configuration: --prefix=/usr --extra-version=1ubuntu0.1 --toolchain=hardened --libdir=/usr/lib/x86_64-linux-gnu --incdir=/usr/include/x86_64-linux-gnu --arch=amd64 --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-nvenc --enable-chromaprint --enable-frei0r --enable-libx264 --enable-shared
  libavutil      56. 31.100 / 56. 31.100
  libavcodec     58. 54.100 / 58. 54.100
  libavformat    58. 29.100 / 58. 29.100
  libavdevice    58.  8.100 / 58.  8.100
  libavfilter     7. 57.100 /  7. 57.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  5.100 /  5.  5.100
  libswresample   3.  5.100 /  3.  5.100
  libpostproc    55.  5.100 / 55.  5.100
Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'footage-1-b.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    title           : Session streamed by "nessyMediaServer"
    encoder         : Lavf58.29.100
    comment         : h264_3
  Duration: 00:59:59.63, start: 0.000000, bitrate: 2099 kb/s
    Stream #0:0(und): Video: h264 (Main) (avc1 / 0x31637661), yuvj420p(pc), 1280x720 [SAR 1:1 DAR 16:9], 2061 kb/s, 24.96 fps, 25 tbr, 12800 tbn, 25 tbc (default)
    Metadata:
      handler_name    : VideoHandler
    Stream #0:1(und): Audio: aac (LC) (mp4a / 0x6134706D), 8000 Hz, mono, fltp, 35 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
Stream mapping:
  Stream #0:0 -> #0:0 (h264 (native) -> h264 (libx264))
  Stream #0:1 -> #0:1 (aac (native) -> aac (native))
Press [q] to stop, [?] for help
[aac @ 0x56277bc7f840] Too many bits 8832.000000 > 6144 per frame requested, clamping to max
[libx264 @ 0x56277bbc33c0] using SAR=1/1
[libx264 @ 0x56277bbc33c0] using cpu capabilities: MMX2 SSE2Fast SSSE3 SSE4.2 AVX FMA3 BMI2 AVX2
[libx264 @ 0x56277bbc33c0] profile High, level 3.1
[libx264 @ 0x56277bbc33c0] 264 - core 155 r2917 0a84d98 - H.264/MPEG-4 AVC codec - Copyleft 2003-2018 - http://www.videolan.org/x264.html - options: cabac=1 ref=3 deblock=1:0:0 analyse=0x3:0x113 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 trellis=1 8x8dct=1 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=-2 threads=12 lookahead_threads=2 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=3 b_pyramid=2 b_adapt=1 b_bias=0 direct=1 weightb=1 open_gop=0 weightp=2 keyint=250 keyint_min=5 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=crf mbtree=1 crf=23.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00
Output #0, rtsp, to 'rtsp://localhost:8554/compose-rtsp':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    title           : Session streamed by "nessyMediaServer"
    comment         : h264_3
    encoder         : Lavf58.29.100
    Stream #0:0(und): Video: h264 (libx264), yuvj420p(pc), 1280x720 [SAR 1:1 DAR 16:9], q=-1--1, 5 fps, 90k tbn, 5 tbc (default)
    Metadata:
      handler_name    : VideoHandler
      encoder         : Lavc58.54.100 libx264
    Side data:
      cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: -1
    Stream #0:1(und): Audio: aac (LC), 8000 Hz, mono, fltp, 48 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
      encoder         : Lavc58.54.100 aac
av_interleaved_write_frame(): Broken pipe0:00:09.87 bitrate=N/A speed=0.978x    
[rtsp @ 0x56277bba0640] Packets poorly interleaved, failed to avoid negative timestamp -33660 in stream 0.
Try -max_interleave_delta 0 as a possible workaround.
av_interleaved_write_frame(): Broken pipe
Error writing trailer of rtsp://localhost:8554/compose-rtsp: Broken pipe
frame=   50 fps=4.6 q=23.0 Lsize=N/A time=00:00:10.21 bitrate=N/A speed=0.947x    
video:162kB audio:8kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: unknown
[libx264 @ 0x56277bbc33c0] frame I:1     Avg QP:19.85  size:165667
[libx264 @ 0x56277bbc33c0] frame P:13    Avg QP:20.88  size:140481
[libx264 @ 0x56277bbc33c0] frame B:36    Avg QP:24.58  size: 55445
[libx264 @ 0x56277bbc33c0] consecutive B-frames:  4.0%  0.0%  0.0% 96.0%
[libx264 @ 0x56277bbc33c0] mb I  I16..4:  4.4% 30.8% 64.8%
[libx264 @ 0x56277bbc33c0] mb P  I16..4:  4.1% 10.6% 20.0%  P16..4: 24.4% 24.8% 13.3%  0.0%  0.0%    skip: 2.6%
[libx264 @ 0x56277bbc33c0] mb B  I16..4:  0.8%  2.0%  4.0%  B16..8: 40.3% 14.5%  5.2%  direct:11.8%  skip:21.4%  L0:77.1% L1: 7.9% BI:14.9%
[libx264 @ 0x56277bbc33c0] 8x8 transform intra:30.1% inter:11.9%
[libx264 @ 0x56277bbc33c0] coded y,uvDC,uvAC intra: 82.5% 60.9% 26.6% inter: 55.0% 42.4% 2.7%
[libx264 @ 0x56277bbc33c0] i16 v,h,dc,p: 17% 26% 34% 23%
[libx264 @ 0x56277bbc33c0] i8 v,h,dc,ddl,ddr,vr,hd,vl,hu: 22% 33% 15%  3%  4%  5%  4%  3%  9%
[libx264 @ 0x56277bbc33c0] i4 v,h,dc,ddl,ddr,vr,hd,vl,hu: 20% 22% 13%  3% 17% 11%  5%  3%  6%
[libx264 @ 0x56277bbc33c0] i8c dc,h,v,p: 54% 25% 16%  5%
[libx264 @ 0x56277bbc33c0] Weighted P-Frames: Y:7.7% UV:7.7%
[libx264 @ 0x56277bbc33c0] ref P L0: 33.2% 11.6% 29.0% 23.9%  2.4%
[libx264 @ 0x56277bbc33c0] ref B L0: 79.6% 11.9%  8.5%
[libx264 @ 0x56277bbc33c0] ref B L1: 95.9%  4.1%
[libx264 @ 0x56277bbc33c0] kb/s:3190.34
[aac @ 0x56277bc7f840] Qavg: 65536.000
Conversion failed!


  


  Thank you,
J

  


• omxplayer freezes with videos generated with FFMPEG

  31 décembre 2020, par Chocksmith

  Omxplayer won't play any videos generated with FFmpeg on a Raspberry Pi

  


  I found this thread showing that it is necessary to include '-profile baseline -level 3.0' parameters : https://github.com/popcornmix/omxplayer/issues/577

  


  The full command is :

  


  ffmpeg -framerate 1/10 -pattern_type glob -i '*.jpg' -c:v libx264 -pix_fmt yuv420p -profile baseline -level 3.0 images.mp4


  


  I did that and now I am experiencing intermittent behavior.

  


  Sometimes it works and sometimes it does not work. I cannot explain why/when it plays or not.

  


  I also found a thread showing that it is necessary to upgrade the firmware and player. I did that and still having the same issue.

  


  Here is an example. First time it plays ok. Second time it freezes.

  


  First time : creating mp4

  


  (env) pi@raspberrypi:~/mkt $ ffmpeg -framerate 1/10 -pattern_type glob -i 'mensagens/*.jpeg' -c:v libx264 -pix_fmt yuv420p -profile baseline -level 3.0 images.mp4
ffmpeg version 4.1.6-1~deb10u1+rpt1 Copyright (c) 2000-2020 the FFmpeg developers
  built with gcc 8 (Raspbian 8.3.0-6+rpi1)
  configuration: --prefix=/usr --extra-version='1~deb10u1+rpt1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --enable-shared --libdir=/usr/lib/arm-linux-gnueabihf --cpu=arm1176jzf-s --arch=arm
  libavutil      56. 22.100 / 56. 22.100
  libavcodec     58. 35.100 / 58. 35.100
  libavformat    58. 20.100 / 58. 20.100
  libavdevice    58.  5.100 / 58.  5.100
  libavfilter     7. 40.101 /  7. 40.101
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  3.100 /  5.  3.100
  libswresample   3.  3.100 /  3.  3.100
  libpostproc    55.  3.100 / 55.  3.100
Input #0, image2, from 'mensagens/*.jpeg':
  Duration: 00:01:10.00, start: 0.000000, bitrate: N/A
    Stream #0:0: Video: mjpeg, yuvj444p(pc, bt470bg/unknown/unknown), 1024x768 [SAR 72:72 DAR 4:3], 0.10 fps, 0.10 tbr, 0.10 tbn, 0.10 tbc
Please use -profile:a or -profile:v, -profile is ambiguous
Stream mapping:
  Stream #0:0 -> #0:0 (mjpeg (native) -> h264 (libx264))
Press [q] to stop, [?] for help
[swscaler @ 0x182ad70] deprecated pixel format used, make sure you did set range correctly
[libx264 @ 0x17b1170] using SAR=1/1
[libx264 @ 0x17b1170] frame MB size (64x48) > level limit (1620)
[libx264 @ 0x17b1170] using cpu capabilities: none!
[libx264 @ 0x17b1170] profile Constrained Baseline, level 3.0
[libx264 @ 0x17b1170] 264 - core 155 r2917 0a84d98 - H.264/MPEG-4 AVC codec - Copyleft 2003-2018 - http://www.videolan.org/x264.html - options: cabac=0 ref=2 deblock=1:0:0 analyse=0x1:0x111 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 trellis=1 8x8dct=0 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=-2 threads=1 lookahead_threads=1 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=0 weightp=0 keyint=250 keyint_min=1 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=crf mbtree=1 crf=23.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00
Output #0, mp4, to 'images.mp4':
  Metadata:
    encoder         : Lavf58.20.100
    Stream #0:0: Video: h264 (libx264) (avc1 / 0x31637661), yuv420p, 1024x768 [SAR 1:1 DAR 4:3], q=-1--1, 0.10 fps, 16384 tbn, 0.10 tbc
    Metadata:
      encoder         : Lavc58.35.100 libx264
    Side data:
      cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: -1
frame=    7 fps=0.7 q=15.0 Lsize=      79kB time=00:01:00.00 bitrate=  10.8kbits/s speed=5.66x    
video:78kB audio:0kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 1.085207%
[libx264 @ 0x17b1170] frame I:3     Avg QP: 2.03  size: 14789
[libx264 @ 0x17b1170] frame P:4     Avg QP: 5.28  size:  8794
[libx264 @ 0x17b1170] mb I  I16..4: 91.0%  0.0%  9.0%
[libx264 @ 0x17b1170] mb P  I16..4: 26.1%  0.0%  3.8%  P16..4:  3.4%  1.3%  1.0%  0.0%  0.0%    skip:64.4%
[libx264 @ 0x17b1170] coded y,uvDC,uvAC intra: 6.5% 0.0% 0.0% inter: 2.8% 0.0% 0.0%
[libx264 @ 0x17b1170] i16 v,h,dc,p: 97%  1%  2%  0%
[libx264 @ 0x17b1170] i4 v,h,dc,ddl,ddr,vr,hd,vl,hu: 41% 19% 20%  4%  3%  4%  3%  3%  3%
[libx264 @ 0x17b1170] i8c dc,h,v,p: 100%  0%  0%  0%
[libx264 @ 0x17b1170] ref P L0: 55.1% 44.9%
[libx264 @ 0x17b1170] kb/s:9.09


  


  First time playing mp4 (it plays OK) :

  


  (env) pi@raspberrypi:~/mkt $ omxplayer images.mp4 
Invalid framerate 0, using forced 25fps and just trust timestamps
Video codec omx-h264 width 1024 height 768 profile 578 fps 25.000000
Subtitle count: 0, state: off, index: 1, delay: 0
V:PortSettingsChanged: 1024x768@0.10 interlace:0 deinterlace:0 anaglyph:0 par:1.00 display:0 layer:0 alpha:255 aspectMode:0
have a nice day ;)


  


  Second time creating mp4 (nothing changes) :

  


  (env) pi@raspberrypi:~/mkt $ ffmpeg -framerate 1/10 -pattern_type glob -i 'mensagens/*.jpeg' -c:v libx264 -pix_fmt yuv420p -profile baseline -level 3.0 images.mp4
ffmpeg version 4.1.6-1~deb10u1+rpt1 Copyright (c) 2000-2020 the FFmpeg developers
  built with gcc 8 (Raspbian 8.3.0-6+rpi1)
  configuration: --prefix=/usr --extra-version='1~deb10u1+rpt1' --toolchain=hardened --incdir=/usr/include/arm-linux-gnueabihf --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-omx-rpi --enable-mmal --enable-neon --enable-rpi --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --enable-shared --libdir=/usr/lib/arm-linux-gnueabihf --cpu=arm1176jzf-s --arch=arm
  libavutil      56. 22.100 / 56. 22.100
  libavcodec     58. 35.100 / 58. 35.100
  libavformat    58. 20.100 / 58. 20.100
  libavdevice    58.  5.100 / 58.  5.100
  libavfilter     7. 40.101 /  7. 40.101
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  3.100 /  5.  3.100
  libswresample   3.  3.100 /  3.  3.100
  libpostproc    55.  3.100 / 55.  3.100
Input #0, image2, from 'mensagens/*.jpeg':
  Duration: 00:01:10.00, start: 0.000000, bitrate: N/A
    Stream #0:0: Video: mjpeg, yuvj444p(pc, bt470bg/unknown/unknown), 1024x768 [SAR 72:72 DAR 4:3], 0.10 fps, 0.10 tbr, 0.10 tbn, 0.10 tbc
Please use -profile:a or -profile:v, -profile is ambiguous
File 'images.mp4' already exists. Overwrite ? [y/N] y
Stream mapping:
  Stream #0:0 -> #0:0 (mjpeg (native) -> h264 (libx264))
Press [q] to stop, [?] for help
[swscaler @ 0x1c5fd70] deprecated pixel format used, make sure you did set range correctly
[libx264 @ 0x1be6170] using SAR=1/1
[libx264 @ 0x1be6170] frame MB size (64x48) > level limit (1620)
[libx264 @ 0x1be6170] using cpu capabilities: none!
[libx264 @ 0x1be6170] profile Constrained Baseline, level 3.0
[libx264 @ 0x1be6170] 264 - core 155 r2917 0a84d98 - H.264/MPEG-4 AVC codec - Copyleft 2003-2018 - http://www.videolan.org/x264.html - options: cabac=0 ref=2 deblock=1:0:0 analyse=0x1:0x111 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 trellis=1 8x8dct=0 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=-2 threads=1 lookahead_threads=1 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=0 weightp=0 keyint=250 keyint_min=1 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=crf mbtree=1 crf=23.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00
Output #0, mp4, to 'images.mp4':
  Metadata:
    encoder         : Lavf58.20.100
    Stream #0:0: Video: h264 (libx264) (avc1 / 0x31637661), yuv420p, 1024x768 [SAR 1:1 DAR 4:3], q=-1--1, 0.10 fps, 16384 tbn, 0.10 tbc
    Metadata:
      encoder         : Lavc58.35.100 libx264
    Side data:
      cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: -1
frame=    7 fps=0.7 q=15.0 Lsize=      79kB time=00:01:00.00 bitrate=  10.8kbits/s speed=5.78x    
video:78kB audio:0kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 1.085207%
[libx264 @ 0x1be6170] frame I:3     Avg QP: 2.03  size: 14789
[libx264 @ 0x1be6170] frame P:4     Avg QP: 5.28  size:  8794
[libx264 @ 0x1be6170] mb I  I16..4: 91.0%  0.0%  9.0%
[libx264 @ 0x1be6170] mb P  I16..4: 26.1%  0.0%  3.8%  P16..4:  3.4%  1.3%  1.0%  0.0%  0.0%    skip:64.4%
[libx264 @ 0x1be6170] coded y,uvDC,uvAC intra: 6.5% 0.0% 0.0% inter: 2.8% 0.0% 0.0%
[libx264 @ 0x1be6170] i16 v,h,dc,p: 97%  1%  2%  0%
[libx264 @ 0x1be6170] i4 v,h,dc,ddl,ddr,vr,hd,vl,hu: 41% 19% 20%  4%  3%  4%  3%  3%  3%
[libx264 @ 0x1be6170] i8c dc,h,v,p: 100%  0%  0%  0%
[libx264 @ 0x1be6170] ref P L0: 55.1% 44.9%
[libx264 @ 0x1be6170] kb/s:9.09


  


  Second time playing mp4 (it freezes. I had to ctrl-c to interrupt) :

  


  (env) pi@raspberrypi:~/mkt $ omxplayer images.mp4 
Invalid framerate 0, using forced 25fps and just trust timestamps
Video codec omx-h264 width 1024 height 768 profile 578 fps 25.000000
Subtitle count: 0, state: off, index: 1, delay: 0
Stopped at: 00:00:00
have a nice day ;)