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• 7 Reasons to Migrate from Google Analytics to Matomo Now

  15 mai 2022, par Erin

  The release of Google Analytics 4 (GA4), and the subsequent depreciation of Universal Analytics, has caused a stir amongst webmasters, SEO experts, marketers and the likes.

  Google’s Universal Analytics is the most widely used web analytics platform in the world, but from 1 July 2023, it will no longer process any new data. Google is now pushing users to set up GA4 tracking imminently.

  If you’re like many and wondering if you should upgrade to Google Analytics 4, there are two key reasons why this might be a risk :

  1. GDPR violations : recent rulings have deemed Google Analytics illegal in France and Austria, and it’s likely that this trend will continue across the EU.
  2. Data loss : users switching to Google Analytics 4 can’t migrate their data from Universal Analytics.

  To mitigate these risks, many organisations are looking to switch to a Google Analytics alternative like Matomo. This is an ideal option for organisations that want to take ownership of their data, get compliant with privacy regulations and save themselves the stress of Google deprecating the software they rely on.

  Whilst there are two major reasons to steer clear of Google Analytics 4, there are 7 reasons why migrating to Matomo instead could save your business time, money and peace of mind.

  If you want to avoid the pitfalls of GA4 and are thinking about migrating from Universal Analytics to Matomo, here’s why you should make the switch now.

  1. Keep your historical Universal Analytics data

  Users switching to Google Analytics 4 will be disappointed to find out that GA4 does not accept data imports from Universal Analytics. On top of that, Google also announced that after Universal Analytics stops processing new data (1 July 2023), users will only be able to access this data for “at least six months”. 

  Years of valuable insights will be completely wiped and organisations will not be able to report on year over year results.

  Fortunately, any organisation using Universal Analytics can import this data into Matomo using our Google Analytics Importer plugin. So you can reduce business disruptions and retain years of valuable web analytics data when you switch to Matomo.

  Our comprehensive migration documentation features a handy video, written guides and FAQs to ensure a smooth migration process.

  2. Ease of use

  Web analytics is complicated enough without having to navigate confusing platform user interfaces (UIs). One of GA4’s biggest drawbacks is the “awful and unusable” interface which has received an overwhelming amount of negative backlash online. 

  Matomo’s intuitive UI contains many of the familiar features that made Universal Analytics so well-liked. You’ll find the same popular features like Visitors, Behaviour, and Acquisition to name a few.

  

  User Flow in Matomo

  When you switch to Matomo you can get up to speed quickly and spend more time focusing on high-value tasks, rather than learning about everything new in GA4.

  3. 100% accurate unsampled data

  GA4 implements data sampling and machine learning to fill gaps. Often what you are basing critical business decisions on is actually an estimate of activity. 

  Matomo does not use data sampling, so this guarantees you will always see the full picture.

  “My primary reason to use Matomo is to get the unsampled data, [...] if your website gets lots of traffic and you can’t afford an enterprise level tool like GA premium [GA360] then Matomo is your best choice.”

  With Matomo you can be confident your data-driven decisions are being made with real data.

  4. Privacy by design

  Built-in privacy has always been at the core of Matomo. One key method we use to achieve this, is by giving you 100% data ownership of your web analytics data. You don’t ever have to worry about the data landing in the wrong hands or being used in unethical ways – like unsolicited advertising. 

  On the contrary, Google Analytics is regularly under fire for controversial uses of data. While Google has made changes to make GA4 more privacy-focused, it’s all just smoke and mirrors. The data collected from Google Analytics accounts is used by Google to create digital profiles on internet users, which is then used for advertising. 

  Consumers are becoming increasingly concerned about how businesses are using their data. Businesses that develop privacy strategies, utilise privacy-focused tools will gain a competitive advantage and a loyal customer-base. 

  Prioritise the protection of your user data by switching to a privacy-by-design analytics solution.

  5. Compliance with global privacy laws

  To date, Google Analytics has been deemed illegal to use in France and Austria due to data transfers to the US. Upgrading to GA4 doesn’t make this problem go away either since data is still transferred to the US. 

  Matomo is easily configured to follow even the strictest of privacy laws like GDPR, HIPAA, CCPA, LGPD and PECR. Here’s how :

  • Matomo’s opt-out mechanism lets users opt-out of web analytics tracking
  • You can configure analytics for data retention of raw data and aggregated reports
  • Users can anonymise IP addresses as well as implement other data anonymisation techniques
  • Matomo can respect DoNotTrack setting
  • Users can set up Matomo so it doesn’t process any personal data or PII (personally identifiable information)
  • It’s easy to set shorter expiration dates for tracking cookies
  • Matomo allows you to disable Visits Log and Visitor Profile
  • Users aren’t tracked across websites unless specifically enabled

  Matomo can also be used without cookie consent banners (unlike with Google Analytics, which will always need user consent to track). Matomo has been approved by the French Data Protection Authority (CNIL) as one of the select few web analytics tools that can be used to collect data without tracking consent.

  Every year more countries are drafting legislation that mirrors the European Union’s GDPR (like the Brazilian LGPD). Matomo is designed to stay data-privacy law compliant, and always will be.

  Stay on top of global privacy laws and reduce the time you spend on compliance by switching to a privacy-compliant solution. 

  6. All-in-one web analytics

  Matomo gives you easy access to Heatmaps, Session Recordings, A/B testing, Funnels analytics, and more right out of the box. This means that digital marketing, UX and procurement teams won’t need to set up and manage multiple tools for behavioural analytics – it’s all in one place.

  Learn more about your audience, save money and reduce complexity by switching to an all-in-one analytics solution.

  Check out Matomo’s extensive product features.

  

  Page Scroll Depth in Matomo

  7. Tag Manager built-in

  Unlike GA4, the Matomo Tag Manager comes built-in for an efficient and consistent user experience. Matomo Tag Manager offers a pain-free solution for embedding tracking codes on your website without needing help from a web developer or someone with technical knowledge.

  Help your Marketing team track more website actions and give time back to your web developer by switching to Matomo Tag Manager.

  Final Thoughts

  Google Analytics is free to use, but the surrounding legal issues with the platform and implications of switching to GA4 will make migrating a tough choice for many businesses. 

  Now is the chance for organisations to step away from the advertising tech giant, take ownership of web analytics data and get compliant. Switch to the leading Google Analytics alternative and see why over 1 million websites choose Matomo for their web analytics.

  Ready to get started with your own Google Analytics to Matomo migration ? Try Matomo free for 21 days now – no credit card required. 

  21 day free trial. No credit card required.

  Your email address
  

  Your website address
  

  Your Analytics subdomain will be .matomo.cloud (change)

  Choose your analytics subdomain
  

  .matomo.cloud

  I hereby accept the terms and conditions and the data processing agreeement (DPA).

  
  Your information will be used to create an account on our cloud service. For more information please consult our privacy policy.
  
  

  » Start improving your websites now

  

• concatenate non-stream subtitles problem ? [closed]

  6 mai 2022, par Norman Rogers

  Concatenated a series of videos into one using ffmpeg, but they each have detached (non-stream) subtitles.
To concatenate these I tried Subtitle Edit's join subtitle tool but since the subrip files don't keep a record of its host video's end time, it results in incrementing delay.
Don't want to burn the subtitles or necessarily embed it into a stream.
think it should be like

  


  

  1. retrieve end time of each vid

  


  2. append tiny placeholder sub at end of each subtitle that ends at vid's end time

  


  3. use subtitle edit's join tool

  


  


• Dreamcast Finds

  15 avril 2022, par Multimedia Mike — Sega Dreamcast

  Pursuant to my recent post about finally understanding how Sega Dreamcast GD-ROM rips are structured, I was able to prepare the contents of various demo discs in a manner that makes exploration easy via the Internet Archive. This is due to the way that IA makes it easy to browse archives such as ZIP or ISO files (anything that 7zip knows how to unpack), and also presents the audio tracks for native playback directly through the web browser.

  These are some of the interesting things I have found while perusing the various Dreamcast sampler discs.

  Multimedia Formats
  First and foremost : Multimedia-wise, SFD and ADX files abound on all the discs. SFD files are Sofdec, a middleware format used for a lot of FMV on Dreamcast games. These were little more than MPEG video files with a non-MPEG (ADPCM instead) audio codec. VLC will usually play the video portions of these files but has trouble detecting the audio. It’s not for lack of audio codec support because it can play the ADX files just fine.
  

  It should be noted that Dreamcast Magazine Disc 11 has an actual .mpg file (as opposed to a .sfd file) that has proper MPEG audio instead instead of ADX ADPCM.

  The only other multimedia format I know of that was used in any Dreamcast games was 4XM, used on Alone In The Dark : The New Nightmare. I wrote a simple C tool a long time to recover these files from a disc image I extracted myself. Rather than interpreting the ISO-9660 filesystem, the tool just crawled through the binary blob searching for ‘4XMV’ file signatures and using length data within the files for extraction.

  Also, there are plentiful PVR files (in reference to the PowerVR2 GPU hardware that the DC uses) which ‘file’ dutifully identifies as “Sega PVR image”. There are probably tools to view them. It doesn’t appear to be a complicated format.

  Scripting
  I was fascinated to see Lua files on at least one of the discs. It turns out that MDK 2 leverages the language, as several other games do. But it was still interesting to see the .lua files show up in the Dreamcast version as well.

  That Windows CE Logo
  Every Sega Dreamcast is famously emblazoned with a logo mentioning Microsoft Windows CE :

  
  
  

  It has confused many folks. It also confused me until this exploratory exercise. Many would wonder if the Dreamcast booted up into some Windows CE OS environment that then ran the game, but that certainly wasn’t it. Indeed, Dreamcast was one of the last consoles that really didn’t have any kind of hypervisor operating system managing everything.

  I found a file called rt2dc.exe on one sampler disc. At first, I suspected that this was a development utility for Windows to convert some “RT” graphical format into a format more suitable for the Dreamcast. Then, ‘file’ told me that it was actually a Windows EXE but compiled for the Hitachi SH-4 CPU (the brain inside the DC). Does the conversion utility run on the Dreamcast itself ? Then I analyzed the strings inside the binary and saw references to train stations. That’s when it started to click for me that this was the binary executable for the demo version of Railroad Tycoon 2 : Gold Edition, hence “rt2dc.exe”. Still, this provides some insight about whether Dreamcast “runs” Windows. This binary was built against a series of Windows CE libraries. The symbols also imply DirectX compatibility.

  Here is a page with more info about the WinCE/DirectX variant for the Sega Dreamcast. It seems that this was useful for closing the gap between PC and DC ports of games (i.e., being able to re-use more code between the 2 platforms). I guess this was part of what made Dreamcast a dry run for the DirectXbox (later Xbox).

  Here is a list of all the Dreamcast games that are known to use Windows CE.

  Suddenly, I am curious if tools such as IDA Pro or Ghidra can possibly open up Windows CE binaries that contain SH-4 code. Not that I’m particularly interested in reverse engineering any algorithms locked up in Dreamcast land.

  Tomb Raider Easter Egg
  The volume 6 sampler disc has a demo of Tomb Raider : The Last Revelation. While inspecting the strings, I found an Easter egg. I was far from the first person to discover it, though, as seen on this The Cutting Room Floor wiki page (look under “Developer Message”). It looks like I am the first person to notice it on the Dreamcast version. It shows up at offset 0xE3978 in the Dreamcast (demo version) binary, if anyone with permissions wants to update the page.

  Web Browser
  Then there’s the Web Browser for Sega Dreamcast. It seemed to be included on a lot of these sampler discs. But only mentioning the web browser undersells it– the thing also bundled an email client and an IRC client. It’s important to remember that the Dreamcast also had a keyboard peripheral.

  I need to check the timeline for when the web browser first became available vs. when the MIL-CD hack became known. My thinking is that there is no way that the web browser program didn’t have some security issues– buffer overflows and the like. It seems like this would have been a good method of breaking the security of the system.

  Ironically, I suddenly can think of a reason why one might want to use advanced reverse engineering tools on Dreamcast binaries, something I struggled with just a few paragraphs ago.

  Odds ‘n Ends
  It’s always fun to find plain text files among video game assets and speculating on the precise meaning… while also marveling how long people have been struggling to correctly spell “length”.

  Internationalization via plain text files.

  Another game (Slave Zero) saw fit to zip its assets. Maybe this was to save space in order to fit everything on the magazine sampler disc. Quizzically, this didn’t really save an appreciable amount of space.

  Finally, all the discs have an audio track 2 that advises that the disc must be played in a Dreamcast console. Not unusual. However, volume 4 also has a Japanese lady saying the same thing on track 4. This is odd because track 4 is one of the GD area audio tracks and is not accessible with normal CD hardware. Further, she identifies the disc as a “Windows CE disc”.

  The post Dreamcast Finds first appeared on Breaking Eggs And Making Omelettes.