Recherche avancée

Sur d’autres sites (4702)

• non monotonically increasing dts to muxer in stream

  2 décembre 2013, par Yuvraj Kakkar

  Trying to publishlive streaming video via incoming live stream via rtmp.But the video's pixel get breakdown when played live.Error generates non monotonically increasing dts to muxer in stream. I am using xuggler api.

   import com.xuggle.xuggler.ICodec;
  
      import com.xuggle.xuggler.IContainer;
  
      import com.xuggle.xuggler.IContainerFormat;
  
      import com.xuggle.xuggler.IPacket;
  
      import com.xuggle.xuggler.IRational;
  
      import com.xuggle.xuggler.IStream;
  
      import com.xuggle.xuggler.IStreamCoder;
  
      import com.xuggle.xuggler.IVideoPicture;
  
  
  
  public class XugglerRecorder
  
  {   
  
  
  
  
  
       public static void main(String[] args)
  
      {
  
          String url = "rtmp://localhost:1935/live2/16_8_2013_10_0_0";
  
          IContainer readContainer = IContainer.make();
  
         // readContainer.setInputBufferLength();
  
          IContainer writeContainer=IContainer.make();
  
          //writeContainer.setInputBufferLength(0);
  
          IContainerFormat containerFormat_live = IContainerFormat.make();
  
          containerFormat_live.setOutputFormat("flv","rtmp://localhost:1935/live/abc", null);
  
         int retVal= writeContainer.open("rtmp://localhost:1935/live/abc", IContainer.Type.WRITE, containerFormat_live);
  
          //writeContainer.setInputBufferLength(0);
  
          if (retVal < 0) {
  
              System.err.println("Could not open output container for live stream");
  
              System.exit(1);
  
          }
  
          if (readContainer.open(url, IContainer.Type.READ, null, true, false) < 0) {
  
              throw new RuntimeException("unable to open read container");
  
          }
  
          IStream video = writeContainer.addNewStream(0);
  
          if (video == null) {
  
              throw new RuntimeException("unable to add video stream");
  
          }
  
          IPacket packet = IPacket.make();
  
          while (readContainer.readNextPacket(packet) >= 0 && !packet.isKeyPacket()) {}         
  
          IStreamCoder inVideoCoder = null;
  
          int videoStreamId = -1;
  
          for (int i = 0; i < readContainer.getNumStreams(); ++i) {
  
              IStream stream = readContainer.getStream(i);
  
              IStreamCoder coder = stream.getStreamCoder();
  
              if (coder.getCodecType() == ICodec.Type.CODEC_TYPE_VIDEO) {
  
                  inVideoCoder = coder;
  
                  videoStreamId = i;
  
                  if (inVideoCoder.open(null, null) < 0) {
  
                      throw new RuntimeException("Unable to open input video coder");
  
                  }
  
                  //for getting frame params need to decode at least one key frame
  
                  IVideoPicture picture = IVideoPicture.make(inVideoCoder.getPixelType(), 0, 0);
  
                  int bytesDecoded = inVideoCoder.decodeVideo(picture, packet, 0);
  
                  if (bytesDecoded < 0) {
  
                      throw new RuntimeException("Unable to decode video packet");
  
                  }
  
               }
  
          }
  
  
  
          if (videoStreamId == -1) {
  
              throw new RuntimeException("unable to find video stream");
  
          }        
  
  
  
          IStreamCoder outVideoCoder = video.getStreamCoder();
  
          ICodec codec = ICodec.findEncodingCodec(ICodec.ID.CODEC_ID_H264);
  
          outVideoCoder.setCodec(codec);
  
        //  outVideoCoder.setCodec(inVideoCoder.getCodec());
  
          outVideoCoder.setHeight(inVideoCoder.getHeight());
  
          outVideoCoder.setWidth(inVideoCoder.getWidth());
  
          outVideoCoder.setPixelType(inVideoCoder.getPixelType());
  
          outVideoCoder.setBitRate(200000);
  
          outVideoCoder.setAutomaticallyStampPacketsForStream(true);
  
          outVideoCoder.setChannels(inVideoCoder.getChannels());
  
          outVideoCoder.setFrameRate(inVideoCoder.getFrameRate());
  
          outVideoCoder.setTimeBase(inVideoCoder.getTimeBase());
  
          if (outVideoCoder.open(null, null) < 0) {
  
              throw new RuntimeException("unable to open output video coder");
  
          }
  
          if (writeContainer.writeHeader() < 0) {
  
              throw new RuntimeException("unable to write header");
  
          }
  
         Thread1 t1= new Thread1(readContainer, packet, writeContainer);
  
         t1.start();
  
          try {
  
          } catch (Exception e) {
  
              e.printStackTrace();
  
          } 
  
      }
  
  }
  
  
  
      class Thread1 extends Thread
  
      {
  
          IContainer readContainer;
  
          IPacket packet;
  
          IContainer writeContainer;
  
          Thread1(IContainer readContainer, IPacket packet,IContainer writeContainer)
  
          {
  
             this.readContainer=readContainer;
  
             this.packet=packet;
  
             this.writeContainer=writeContainer;
  
          }
  
  
  
       public void run()
  
       {
  
           try{
  
              doit(readContainer, packet, writeContainer);
  
                      }catch(Exception e){e.printStackTrace();}
  
      }  
  
  
  
      private  void doit(IContainer readContainer, IPacket packet, IContainer writeContainer) throws InterruptedException {
  
              int i = 0;
  
              if(packet==null)
  
              {
  
                  //System.out.println("Packet nulll");   
  
                  doit(readContainer, packet, writeContainer);
  
              }
  
              while (readContainer.readNextPacket(packet) >= 0) {
  
                  if(readContainer.readNextPacket(packet)==-1 ){
  
                      System.out.println("Packet is absent"); 
  
                  }
  
                  if (packet.getStreamIndex() != 0) {
  
                      continue;
  
                  }
  
                  if(writeContainer.writePacket(packet)==0){
  
                         continue;                    
  
                  }else{
  
                  if (writeContainer.writePacket(packet) < 0) {
  
                      try{
  
                          System.out.println("packet sleep");
  
                          //TimeUnit.SECONDS.sleep(5);
  
                          doit(readContainer, packet, writeContainer);
  
                      }catch(Exception e){e.printStackTrace();}
  
                  }             
  
                  }
  
                if (writeContainer.writeTrailer() < 0) {
  
                    throw new RuntimeException("unable to write trailer");
  
                }        
  
              }     
  
          } 
  
      }

• MPEG2 Video decode displaying bad artefacts

  30 août 2022, par beepboop_i_am_robot

  I have a video from a client (dumped from an RTP stream, in MPEG2 format), which displays terribly in all video players I throw at it (VLC, FFPlay, Media Player Classic, MPC-HC).

  


  bbbb.raw

  


  The output from ffprobe,

  


  .\ffprobe.exe -i .\bbbb.raw -hide_banner
Input #0, mpegvideo, from '.\bbbb.raw':
  Duration: N/A, bitrate: N/A
  Stream #0:0: Video: mpeg2video (Main), yuv420p(tv, top first), 720x480 [SAR 8:9 DAR 4:3], Closed Captions, 29.97 fps, 59.94 tbr, 1200k tbn
    Side data:
      cpb: bitrate max/min/avg: 3596000/0/0 buffer size: 1835008 vbv_delay: N/A


  


  The footage through ffplay looks like this,

  


  ffplay_01.png
ffplay_02.png
ffplay_03.png

  


  The footage through VLC looks like this,

  


  vlc_01.png
vlc_02.png

  


  ffplay generates the following logging,

  


  .\ffplay.exe -i .\bbbb.mpeg -hide_banner
Input #0, mpegvideo, from '.\bbbb.mpeg':q=    0KB sq=    0B f=0/0
  Duration: N/A, bitrate: N/A
  Stream #0:0: Video: mpeg2video (Main), yuv420p(tv, top first), 720x480 [SAR 8:9 DAR 4:3], Closed Captions, 29.97 fps, 59.94 tbr, 1200k tbn
    Side data:
      cpb: bitrate max/min/avg: 3596000/0/0 buffer size: 1835008 vbv_delay: N/A
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 7 11
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 4 13
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 2 19
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 9 15
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 13 6
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 0 7
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 3 9
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 1 23
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 14 8
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 12 18
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 4 22
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 35 1
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 12 28
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 9 29
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 21 12
[mpeg2video @ 00000246c56851c0] mb incr damaged
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 13 20
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 38 16
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 12 2
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 25 10
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 13 26
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 9 27
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 990 DC, 990 AC, 990 MV errors in I frame
[mpeg2video @ 00000246c56851c0] mb incr damaged
[mpeg2video @ 00000246c56851c0] 00 motion_type at 18 15
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 41 19
[mpeg2video @ 00000246c56851c0] 00 motion_type at 29 27
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 182 DC, 182 AC, 182 MV errors in P frame
[mpeg2video @ 00000246c56851c0] Invalid mb type in B-frame at 43 12
[mpeg2video @ 00000246c56851c0] 00 motion_type at 37 0
[mpeg2video @ 00000246c56851c0] mb incr damaged
[mpeg2video @ 00000246c56851c0] Invalid mb type in B-frame at 40 5
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 180 DC, 180 AC, 180 MV errors in B frame
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 13 2
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 21 7
[mpeg2video @ 00000246c56851c0] invalid cbp 0 at 41 12
[mpeg2video @ 00000246c56851c0] 00 motion_type at 24 22
[mpeg2video @ 00000246c56851c0] invalid cbp 0 at 22 27
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 226 DC, 226 AC, 226 MV errors in P frame
[mpeg2video @ 00000246c56851c0] 00 motion_type at 38 17
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 43 11
[mpeg2video @ 00000246c56851c0] end mismatch left=888 B3C3A at 0 30
[mpeg2video @ 00000246c56851c0] 00 motion_type at 41 23
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 182 DC, 182 AC, 182 MV errors in B frame
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 41 18
[mpeg2video @ 00000246c56851c0] mb incr damaged
[mpeg2video @ 00000246c56851c0] end mismatch left=95 4DC505 at 0 30
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 136 DC, 136 AC, 136 MV errors in P frame
[mpeg2video @ 00000246c56851c0] slice mismatch
    Last message repeated 1 times
[mpeg2video @ 00000246c56851c0] 00 motion_type at 8 25
[mpeg2video @ 00000246c56851c0] 00 motion_type at 33 17
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 180 DC, 180 AC, 180 MV errors in B frame
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 0 6
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 0 8
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 13 9
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 21 13
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 35 0
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 22 11
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 32 15
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 35 17
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 19 24
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 30 19
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 28 21
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 9 3
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 13 29
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 44 27
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 12 7
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 3 10
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 42 14
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 12 1
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 12 16
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 22 18
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 2 20
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 30 22
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 1125 DC, 1125 AC, 1125 MV errors in I frame
[mpeg2video @ 00000246c56851c0] invalid cbp 0 at 42 0    0B f=0/0
[mpeg2video @ 00000246c56851c0] 00 motion_type at 30 15
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] Invalid mb type in B-frame at 16 10
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] 00 motion_type at 16 28
[mpeg2video @ 00000246c56851c0] 00 motion_type at 36 20
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 315 DC, 315 AC, 315 MV errors in B frame
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 9 21
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 24 11
[mpeg2video @ 00000246c56851c0] mb incr damaged
[mpeg2video @ 00000246c56851c0] 00 motion_type at 20 25
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 228 DC, 228 AC, 228 MV errors in P frame
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 38 2
[mpeg2video @ 00000246c56851c0] 00 motion_type at 5 8
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 21 28
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 137 DC, 137 AC, 137 MV errors in B frame
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 40 14
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 22 25
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 139 DC, 139 AC, 139 MV errors in P frame
[mpeg2video @ 00000246c56851c0] 00 motion_type at 16 0
[mpeg2video @ 00000246c56851c0] slice mismatch
    Last message repeated 2 times
[mpeg2video @ 00000246c56851c0] 00 motion_type at 33 20
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 227 DC, 227 AC, 227 MV errors in B frame
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 24 4   0B f=0/0
[mpeg2video @ 00000246c56851c0] 00 motion_type at 29 16
[mpeg2video @ 00000246c56851c0] end mismatch left=4 8 at 0 30
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 229 DC, 229 AC, 229 MV errors in P frame
[mpeg2video @ 00000246c56851c0] mb incr damagedKB sq=    0B f=0/0
[mpeg2video @ 00000246c56851c0] 00 motion_type at 40 22
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 90 DC, 90 AC, 90 MV errors in B frame
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 9 0f=0/0
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 9 2
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 6 15
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 3 11
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 33 9
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 41 4
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 33 5
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 8 18
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 20 7
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 22 14
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 15 23
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 16 22
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 9 20
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 3 28
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 26 3
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 34 16
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 44 8
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 1 29
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 29 25
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 900 DC, 900 AC, 900 MV errors in I frame
[mpeg2video @ 00000246c56851c0] 00 motion_type at 38 6
[mpeg2video @ 00000246c56851c0] 00 motion_type at 40 1
[mpeg2video @ 00000246c56851c0] invalid cbp -1 at 43 16
[mpeg2video @ 00000246c56851c0] 00 motion_type at 37 21
[mpeg2video @ 00000246c56851c0] 00 motion_type at 11 27
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 227 DC, 227 AC, 227 MV errors in B frame
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 42 7
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 10 2
overread 8
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 812 DC, 812 AC, 812 MV errors in P frame
[mpeg2video @ 00000246c56851c0] mb incr damaged
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] 00 motion_type at 12 26
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 149 DC, 149 AC, 149 MV errors in B frame
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 18 9
[mpeg2video @ 00000246c56851c0] invalid cbp 0 at 22 14
[mpeg2video @ 00000246c56851c0] invalid cbp -1 at 10 20
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 9 26
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 226 DC, 226 AC, 226 MV errors in P frame
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 5 2
[mpeg2video @ 00000246c56851c0] 00 motion_type at 5 14
[mpeg2video @ 00000246c56851c0] 00 motion_type at 27 7
[mpeg2video @ 00000246c56851c0] 00 motion_type at 43 26
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 180 DC, 180 AC, 180 MV errors in B frame
[mpeg2video @ 00000246c56851c0] slice below image (109 >= 30)=0/0
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 7 4    0B f=0/0
overread 5
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 451 DC, 451 AC, 451 MV errors in B frame
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 23 0
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 41 1
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 23 2
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 5 3
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 6 14
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 30 12
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 2 28
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 34 10
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 8 23
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 10 19
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 11 21
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 30 22
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 35 24
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 44 17
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 14 16
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 15 4=0/0
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 26 6
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 6 7
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 24 26
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 4 25
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 35 29
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 16 27
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 990 DC, 990 AC, 990 MV errors in I frame
[mpeg2video @ 00000246c56851c0] 00 motion_type at 35 5
[mpeg2video @ 00000246c56851c0] 00 motion_type at 41 16
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 42 10
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 23 25
[mpeg2video @ 00000246c56851c0] 00 motion_type at 14 29
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 275 DC, 275 AC, 275 MV errors in B frame
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 1 15
[mpeg2video @ 00000246c56851c0] 00 motion_type at 33 27
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 140 DC, 140 AC, 140 MV errors in P frame
[mpeg2video @ 00000246c56851c0] 00 motion_type at 2 1    0B f=0/0
[mpeg2video @ 00000246c56851c0] 00 motion_type at 30 5
[mpeg2video @ 00000246c56851c0] 00 motion_type at 33 12
overread 8
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 495 DC, 495 AC, 495 MV errors in B frame
[mpeg2video @ 00000246c56851c0] 00 motion_type at 14 7
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 29 18
[mpeg2video @ 00000246c56851c0] 00 motion_type at 20 26
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 24 22
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 181 DC, 181 AC, 181 MV errors in P frame
[mpeg2video @ 00000246c56851c0] Invalid mb type in B-frame at 27 6
[mpeg2video @ 00000246c56851c0] 00 motion_type at 8 17
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 43 11
[mpeg2video @ 00000246c56851c0] 00 motion_type at 43 1
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 17 25
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 270 DC, 270 AC, 270 MV errors in B frame
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 0 15
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] invalid cbp -1 at 11 7
[mpeg2video @ 00000246c56851c0] mb incr damaged
    Last message repeated 1 times
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 6 11
[mpeg2video @ 00000246c56851c0] invalid cbp 0 at 36 12
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 12 15
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 6 16
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 9 17
[mpeg2video @ 00000246c56851c0] 00 motion_type at 1 18
[mpeg2video @ 00000246c56851c0] 00 motion_type at 11 22
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 23 22
[mpeg2video @ 00000246c56851c0] 00 motion_type at 10 28
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 8 29
[mpeg2video @ 00000246c56851c0] 00 motion_type at 3 4    0B f=0/0
[mpeg2video @ 00000246c56851c0] invalid cbp -1 at 5 9
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 7 13
[mpeg2video @ 00000246c56851c0] 00 motion_type at 24 1
[mpeg2video @ 00000246c56851c0] 00 motion_type at 18 1
[mpeg2video @ 00000246c56851c0] 00 motion_type at 29 23
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 44 26
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 12 27
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 6 14
[mpeg2video @ 00000246c56851c0] 00 motion_type at 28 19
[mpeg2video @ 00000246c56851c0] 00 motion_type at 10 20
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 13 8
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 1260 DC, 1260 AC, 1260 MV errors in P frame
[mpeg2video @ 00000246c56851c0] 00 motion_type at 36 2
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] 00 motion_type at 25 27
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 180 DC, 180 AC, 180 MV errors in B frame
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 6 4
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 30 5
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 8 6
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 5 8
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 9 12
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 0 1
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 33 13
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 12 17
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 30 16
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 5 28
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 34 29
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 11 21
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 13 19
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 32 24
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 1 25
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 9 2f=0/0
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 33 1
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 15 14
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 3 18
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 15 22
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 7 20
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 36 26
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 25 3
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 25 27
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 1215 DC, 1215 AC, 1215 MV errors in I frame
[mpeg2video @ 00000246c56851c0] Invalid mb type in B-frame at 26 10
[mpeg2video @ 00000246c56851c0] Invalid mb type in B-frame at 1 16
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 44 23
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 30 20
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 182 DC, 182 AC, 182 MV errors in B frame
[mpeg2video @ 00000246c56851c0] slice mismatch6KB sq=    0B f=0/0
[mpeg2video @ 00000246c56851c0] 00 motion_type at 6 9
[mpeg2video @ 00000246c56851c0] 00 motion_type at 12 19
[mpeg2video @ 00000246c56851c0] invalid cbp -1 at 3 27
[mpeg2video @ 00000246c56851c0] invalid cbp 0 at 37 28
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 226 DC, 226 AC, 226 MV errors in P frame
[mpeg2video @ 00000246c56851c0] invalid cbp -1 at 42 9   0B f=0/0
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 38 0
[mpeg2video @ 00000246c56851c0] slice mismatch
    Last message repeated 1 times
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 32 29  0B f=0/0
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 272 DC, 272 AC, 272 MV errors in B frame
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] Invalid mb type in P-frame at 2 23
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 31 28
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 135 DC, 135 AC, 135 MV errors in P frame
[mpeg2video @ 00000246c56851c0] slice mismatch
    Last message repeated 1 times
[mpeg2video @ 00000246c56851c0] 00 motion_type at 8 24
[mpeg2video @ 00000246c56851c0] invalid cbp 0 at 39 28
[mpeg2video @ 00000246c56851c0] mb incr damagedKB sq=    0B f=0/0
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 225 DC, 225 AC, 225 MV errors in B frame
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] 00 motion_type at 40 17
[mpeg2video @ 00000246c56851c0] end mismatch left=587 450598 at 0 30
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 180 DC, 180 AC, 180 MV errors in P frame
[mpeg2video @ 00000246c56851c0] 00 motion_type at 41 8
[mpeg2video @ 00000246c56851c0] 00 motion_type at 37 26
[mpeg2video @ 00000246c56851c0] Invalid mb type in B-frame at 0 29
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 135 DC, 135 AC, 135 MV errors in B frame
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 2 6f=0/0
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 13 4
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 36 2
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 11 1
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 35 11
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 40 9
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 13 19
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 42 13
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 14 26
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 28 28
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 22 22
[mpeg2video @ 00000246c56851c0] mb incr damaged
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 11 23
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 39 7
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 37 10
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 27 20
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 30 27
[mpeg2video @ 00000246c56851c0] Invalid mb type in I-frame at 8 29
[mpeg2video @ 00000246c56851c0] skipped MB in I-frame at 25 25
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 900 DC, 900 AC, 900 MV errors in I frame
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 38 0   0B f=0/0
[mpeg2video @ 00000246c56851c0] 00 motion_type at 12 21
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 34 28
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] slice mismatch9KB sq=    0B f=0/0
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 229 DC, 229 AC, 229 MV errors in B frame
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 40 0
[mpeg2video @ 00000246c56851c0] 00 motion_type at 12 11
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 30 27
[mpeg2video @ 00000246c56851c0] end mismatch left=7025 131C07 at 0 30
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 184 DC, 184 AC, 184 MV errors in P frame
[mpeg2video @ 00000246c56851c0] 00 motion_type at 15 4
[mpeg2video @ 00000246c56851c0] 00 motion_type at 44 0
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 38 13
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 2 29
[mpeg2video @ 00000246c56851c0] Warning MVs not available0B f=0/0
[mpeg2video @ 00000246c56851c0] concealing 225 DC, 225 AC, 225 MV errors in B frame
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 43 2
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 28 8
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 14 19
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 23 28
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 8 14
[mpeg2video @ 00000246c56851c0] mb incr damaged
[mpeg2video @ 00000246c56851c0] end mismatch left=228 7355F3 at 0 30
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 318 DC, 318 AC, 318 MV errors in P frame
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 4 20   0B f=0/0
[mpeg2video @ 00000246c56851c0] ac-tex damaged at 33 27
[mpeg2video @ 00000246c56851c0] 00 motion_type at 37 29
[mpeg2video @ 00000246c56851c0] Warning MVs not available
[mpeg2video @ 00000246c56851c0] concealing 137 DC, 137 AC, 137 MV errors in B frame
[mpeg2video @ 00000246c56851c0] slice mismatch
[mpeg2video @ 00000246c56851c0] 00 motion_type at 16 19
...


  


  Are there any decoders or setting which might help in producing a clear decoding of the video ?

  


  Is there anything obviously wrong with the raw dump file ?

  


• Data Privacy in Business : A Risk Leading to Major Opportunities

  9 août 2022, par Erin — Privacy

  Data privacy in business is a contentious issue. 

  Claims that “big data is the new oil of the digital economy” and strong links between “data-driven personalisation and customer experience” encourage leaders to set up massive data collection programmes.

  However, many of these conversations downplay the magnitude of security, compliance and ethical risks companies face when betting too much on customer data collection. 

  In this post, we discuss the double-edged nature of privacy issues in business — the risk-ridden and the opportunity-driven. ​​

  3 Major Risks of Ignoring Data Privacy in Business

  As the old adage goes : Just because everyone else is doing it doesn’t make it right.

  Easy data accessibility and ubiquity of analytics tools make data consumer collection and processing sound like a “given”. But the decision to do so opens your business to a spectrum of risks. 

  1. Compliance and Legal Risks 

  Data collection and customer privacy are protected by a host of international laws including GDPR, CCPA, and regional regulations. Only 15% of countries (mostly developing ones) don’t have dedicated laws for protecting consumer privacy. 

  

  Global legislature includes provisions on : 

  • Collectible data types
  • Allowed uses of obtained data 
  • Consent to data collection and online tracking 
  • Rights to request data removal 

  Personally identifiable information (PII) processing is prohibited or strictly regulated in most jurisdictions. Yet businesses repeatedly circumnavigate existing rules and break them on occasion.

  In Australia, for example, only 2% of brands use logos, icons or messages to transparently call out online tracking, data sharing or other specific uses of data at the sign-up stage. In Europe, around half of small businesses are still not fully GDPR-compliant — and Big Tech companies like Google, Amazon and Facebook can’t get a grip on their data collection practices even when pressed with horrendous fines. 

  Although the media mostly reports on compliance fines for “big names”, smaller businesses are increasingly receiving more scrutiny. 

  As Max Schrems, an Austrian privacy activist and founder of noyb NGO, explained in a Matomo webinar :

  “In Austria, my home country, there are a lot of €5,000 fines going out there as well [to smaller businesses]. Most of the time, they are just not reported. They just happen below the surface. [GDPR fines] are already a reality.”​

  In April 2022, the EU Court of Justice ruled that consumer groups can autonomously sue businesses for breaches of data protection — and nonprofit organisations like noyb enable more people to do so. 

  Finally, new data privacy legislation is underway across the globe. In the US, Colorado, Connecticut, Virginia and Utah have data protection acts at different stages of approval. South African authorities are working on the Protection of Personal Information Act (POPI) act and Brazil is working on a local General Data Protection Law (LGPD).

  Re-thinking your stance on user privacy and data protection now can significantly reduce the compliance burden in the future. 

  2. Security Risks 

  Data collection also mandates data protection for businesses. Yet, many organisations focus on the former and forget about the latter. 

  Lenient attitudes to consumer data protection resulted in a major spike in data breaches.

  Check Point research found that cyberattacks increased 50% year-over-year, with each organisation facing 925 cyberattacks per week globally.

  Many of these attacks end up being successful due to poor data security in place. As a result, billions of stolen consumer records become publicly available or get sold on dark web marketplaces.

  What’s even more troublesome is that stolen consumer records are often purchased by marketing firms or companies, specialising in spam campaigns. Buyers can also use stolen emails to distribute malware, stage phishing and other social engineering attacks – and harvest even more data for sale. 

  One business’s negligence creates a snowball effect of negative changes down the line with customers carrying the brunt of it all. 

  In 2020, hackers successfully targeted a Finnish psychotherapy practice. They managed to steal hundreds of patient records — and then demanded a ransom both from the firm and its patients for not exposing information about their mental health issues. Many patients refused to pay hackers and some 300 records ended up being posted online as Associated Press reported.

  Not only did the practice have to deal with the cyber-breach aftermath, but it also faced vocal regulatory and patient criticisms for failing to properly protect such sensitive information.

  Security negligence can carry both direct (heavy data breach fines) and indirect losses in the form of reputational damages. An overwhelming 90% of consumers say they wouldn’t buy from a business if it doesn’t adequately protect their data. This brings us to the last point. 

  3. Reputational Risks 

  Trust is the new currency. Data negligence and consumer privacy violations are the two fastest ways to lose it. 

  Globally, consumers are concerned about how businesses collect, use, and protect their data. 

  

  • According to Forrester, 47% of UK adults actively limit the amount of data they share with websites and apps. 49% of Italians express willingness to ask companies to delete their personal data. 36% of Germans use privacy and security tools to minimise online tracking of their activities. 
  • A GDMA survey also notes that globally, 82% of consumers want more control over their personal information, shared with companies. 77% also expect brands to be transparent about how their data is collected and used. 

  When businesses fail to hold their end of the bargain — collect just the right amount of data and use it with integrity — consumers are fast to cut ties. 

  Once the information about privacy violations becomes public, companies lose : 

  • Brand equity 
  • Market share 
  • Competitive positioning 

  An AON report estimates that post-data breach companies can lose as much as 25% of their initial value. In some cases, the losses can be even higher. 

  In 2015, British telecom TalkTalk suffered from a major data breach. Over 150,000 customer records were stolen by hackers. To contain the issue, TalkTalk had to throw between $60-$70 million into containment efforts. Still, they lost over 100,000 customers in a matter of months and one-third of their company value, equivalent to $1.4 billion, by the end of the year. 

  Fresher data from Infosys gives the following maximum cost estimates of brand damage, companies could experience after a data breach (accidental or malicious).

  

  3 Major Advantages of Privacy in Business 

  Despite all the industry mishaps, a reassuring 77% of CEOs now recognise that their companies must fundamentally change their approaches to customer engagement, in particular when it comes to ensuring data privacy. 

  Many organisations take proactive steps to cultivate a privacy-centred culture and implement transparent data collection policies. 

  Here’s why gaining the “privacy advantage” pays off.

  1. Market Competitiveness 

  There’s a reason why privacy-focused companies are booming. 

  Consumers’ mounting concerns and frustrations over the lack of online privacy, prompt many to look for alternative privacy-centred products and services. 

  The following B2C and B2B products are moving from the industry margins to the mainstream : 

  • Private search engines (Duckduckgo)
  • Password managers (1password, Dashlane)
  • Online identity networks (id.me)
  • Web analytics solutions (Matomo) 
  • And secure messaging apps (Signal) among others 

  Across the board, consumers express greater trust towards companies, protective of their privacy : 

  

  And as we well know : trust translates to higher engagement, loyalty, and – ultimately revenue. 

  By embedding privacy into the core of your product, you give users more reasons to select, stay and support your business. 

  2. Higher Operational Efficiency

  Customer data protection isn’t just a policy – it’s a culture of collecting “just enough” data, protecting it and using it responsibly. 

  Sadly, that’s the area where most organisations trail behind. At present, some 90% of businesses admit to having amassed massive data silos. 

  Siloed data is expensive to maintain and operationalise. Moreover, when left unattended, it can evolve into a pressing compliance issue. 

  A recently leaked document from Facebook says the company has no idea where all of its first-party, third-party and sensitive categories data goes or how it is processed. Because of this, Facebook struggles to achieve GDPR compliance and remains under regulatory pressure. 

  Similarly, Google Analytics is riddled with privacy issues. Other company products were found to be collecting and operationalising consumer data without users’ knowledge or consent. Again, this creates valid grounds for regulatory investigations. 

  Smaller companies have a better chance of making things right at the onset. 

  By curbing customer data collection, you can : 

  • Reduce data hosting and Cloud computation costs (aka trim your Cloud bill) 
  • Improve data security practices (since you would have fewer assets to protect) 
  • Make your staff more productive by consolidating essential data and making it easy and safe to access

  Privacy-mindful companies also have an easier time when it comes to compliance and can meet new data regulations faster. 

  3. Better Marketing Campaigns 

  The biggest counter-argument to reducing customer data collection is marketing. 

  How can we effectively sell our products if we know nothing about our customers ? – your team might be asking. 

  This might sound counterintuitive, but minimising data collection and usage can lead to better marketing outcomes. 

  Limiting the types of data that can be used encourages your people to become more creative and productive by focusing on fewer metrics that are more important.

  Think of it this way : Every other business uses the same targeting parameters on Facebook or Google for running paid ad campaigns on Facebook. As a result, we see ads everywhere — and people grow unresponsive to them or choose to limit exposure by using ad blocking software, private browsers and VPNs. Your ad budgets get wasted on chasing mirage metrics instead of actual prospects. 

  Case in point : In 2017 Marc Pritchard of Procter & Gamble decided to first cut the company’s digital advertising budget by 6% (or $200 million). Unilever made an even bolder move and reduced its ad budget by 30% in 2018. 

  Guess what happened ?

  P&G saw a 7.5% increase in organic sales and Unilever had a 3.8% gain as HBR reports. So how come both companies became more successful by spending less on advertising ? 

  They found that overexposure to online ads led to diminishing returns and annoyances among loyal customers. By minimising ad exposure and adopting alternative marketing strategies, the two companies managed to market better to new and existing customers. 

  The takeaway : There are more ways to engage consumers aside from pestering them with repetitive retargeting messages or creepy personalisation. 

  You can collect first-party data with consent to incrementally improve your product — and educate them on the benefits of your solution in transparent terms.

  Final Thoughts 

  The definitive advantage of privacy is consumers’ trust. 

  You can’t buy it, you can’t fake it, you can only cultivate it by aligning your external appearances with internal practices. 

  Because when you fail to address privacy internally, your mishaps will quickly become apparent either as social media call-outs or worse — as a security incident, a data breach or a legal investigation. 

  By choosing to treat consumer data with respect, you build an extra layer of protection around your business, plus draw in some banging benefits too. 

  Get one step closer to becoming a privacy-centred company by choosing Matomo as your web analytics solution. We offer robust privacy controls for ensuring ethical, compliant, privacy-friendly and secure website tracking.