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• How to use web analytics to acquire new customers

  2 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
  Are you investing time and money into marketing your business and unsure if it’s paying off ? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

  Attracting the right visitors to your website

  To help acquire new customer on your website, you firstly need to attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.

  So, how do you attract audiences to your site with a web analytics tool like Matomo ?

  1. Figure out who your audience is through the Visitor Profiles feature. 
  2. Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate : Divide marketing spend by the number of customers acquired. 
  3. Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.

  How Matomo helps businesses acquire new customers 

  1. Use the Acquisitions feature
  2. Use funnels
  3. Study Visitor Profiles
  4. Focus on SEO efforts
  5. Look at the Multi Attribution feature
  6. Set goals
  7. Set Advanced eCommerce reporting

  1. Use the Acquisitions feature

  Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.

  

  This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.

  • Learn what traffic you get from external websites : Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.

  • Social Networks : See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.

  • Campaigns : Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure ? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more

  

  Watch this video to learn about the Acquisitions feature

  2. Use funnels

  Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.

  

  If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

  By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more

  How to amplify acquisition strategies with Funnels : Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.

  3. Study Visitor Profiles

  Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.

  

  Better understand :

  • Why your visitors viewed your website.

  • Why your returning visitors continue to view your website.

  • What specifically your visitors are looking for and whether they found it on your website.

  The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

  How Visitor Profiles helps with acquisition : By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.

  TRY IT FOR FREE

  4. Focus on SEO efforts

  Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

  Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.

  As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time. 

  How to amplify acquisitions strategies with search engines and keywords : By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.

  5. Look at the Multi Attribution feature

  Multi Attribution lets you measure the success of every touchpoint in the customer journey.

  

  Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.

  No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more

  6. Set your Goals

  What are the acquisition goals you want to achieve the most ? The Goals feature lets you measure the most important metrics you need to grow your business.

  

  Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.

  This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more

  7. Set Advanced Ecommence reporting

  If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site ; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.

  

  When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more

  Key takeaway

  Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.

  TRY IT FOR FREE

  Want to learn how to increase engagement with Matomo ? Click here. We’ll go through how you can boost engagement on your website via web analytics.

• FFMPEG hwaccel convert WEBM to MP4 video failed : could not find codec parameters

  1er juillet 2020, par Yen Nguyen

  I use FFMPEG to convert webm videos into mp4 format using a Nvidia GPU GeoForce GTX 1660 card on Windows 10. It has worked perfectly since the beginning for few months but now it's stopped working with strange error as below :

  



  [h264 @ 0000013d8b5eee00] missing picture in access unit with size 431
[extract_extradata @ 0000013d8b6aef40] No start code is found.
big-buck-bunny-trailer.webm: could not find codec parameters


  



  FFMPEG version and Nvidia driver version are the same as before it just crashed overnight without a clue. I tried Googling around and did update to the latest ffmpeg version as well Nvidia driver version but it still doesn't help.
If I switch to CPU decoder (without hwaccel arg) using libx264 it just works fine.

  



  Environment Windows 10 64bit | ffmpeg version git-2020-04-15-51db0a4 (latest) | Nvidia GeForce GTX 1660, 
 - Geoforce Game Ready Driver version:445.87 Release Date Apr 15, 2020

  



   ffmpeg -y -vsync 0 -hwaccel cuvid -c:v h264_cuvid -i big-buck-bunny-trailer.webm -c:v h264_nvenc output.mp4

ffmpeg version git-2020-04-15-51db0a4 Copyright (c) 2000-2020 the FFmpeg developers
  built with gcc 9.3.1 (GCC) 20200328
  configuration: --enable-gpl --enable-version3 --enable-sdl2 --enable-fontconfig --enable-gnutls --enable-iconv --enable-libass --enable-libdav1d --enable-libbluray --enable-libfreetype --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libopus --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libsrt --enable-libtheora --enable-libtwolame --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libzimg --enable-lzma --enable-zlib --enable-gmp --enable-libvidstab --enable-libvmaf --enable-libvorbis --enable-libvo-amrwbenc --enable-libmysofa --enable-libspeex --enable-libxvid --enable-libaom --disable-w32threads --enable-libmfx --enable-ffnvcodec --enable-cuda-llvm --enable-cuvid --enable-d3d11va --enable-nvenc --enable-nvdec --enable-dxva2 --enable-avisynth --enable-libopenmpt --enable-amf
  libavutil      56. 42.102 / 56. 42.102
  libavcodec     58. 78.102 / 58. 78.102
  libavformat    58. 42.100 / 58. 42.100
  libavdevice    58.  9.103 / 58.  9.103
  libavfilter     7. 77.101 /  7. 77.101
  libswscale      5.  6.101 /  5.  6.101
  libswresample   3.  6.100 /  3.  6.100
  libpostproc    55.  6.100 / 55.  6.100
[h264 @ 0000013d8b5eee00] missing picture in access unit with size 431
[extract_extradata @ 0000013d8b6aef40] No start code is found.
big-buck-bunny-trailer.webm: could not find codec parameters
WARNING: defaulting hwaccel_output_format to cuda for compatibility with old commandlines. This behaviour is DEPRECATED and will be removed in the future. Please explicitly set "-hwaccel_output_format cuda".
Guessed Channel Layout for Input Stream #0.1 : mono
Input #0, matroska,webm, from 'big-buck-bunny-trailer.webm':
  Metadata:
    encoder         : http://sourceforge.net/projects/yamka
    creation_time   : 2010-05-20T08:21:12.000000Z
  Duration: 00:00:32.48, bitrate: N/A
    Stream #0:0(eng): Video: h264, none, 640x360, SAR 1:1 DAR 16:9, 25 fps, 25 tbr, 1k tbn (default)
    Stream #0:1(eng): Audio: vorbis, 44100 Hz, mono (default)
Stream mapping:
  Stream #0:0 -> #0:0 (h264 (h264_cuvid) -> h264 (h264_nvenc))
  Stream #0:1 -> #0:1 (vorbis (native) -> aac (native))
Press [q] to stop, [?] for help
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 66
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1339
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1415
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1908
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2123
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2504
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2294
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2684
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2468
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2622
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2867
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2737
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 3017
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2556
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 7811
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1880
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1722
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2309
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1215
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2080
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1775
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2247
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1782
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1945
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1529
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1807
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2015
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1568
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2159
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1861
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2397
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1627
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2364
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1821
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2282
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2068
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1699
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2129
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2268
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2197
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1981
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2169
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2888
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1600
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2958
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1518
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2738
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2319
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2421
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2841
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 1949
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2422
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2288
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2559
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2332
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2403
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2257
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2573
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2320
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2231
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2408
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2415
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2194
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2697
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2480
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2256
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2245
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2519
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2203
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2332
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2341
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2439
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2201
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2882
[NULL @ 0000013d8b5eee00] missing picture in access unit with size 2467
Too many packets buffered for output stream 0:1.
[aac @ 0000013d8b6bf5c0] Qavg: 115.929
[aac @ 0000013d8b6bf5c0] 2 frames left in the queue on closing
Conversion failed!


  



  Does anyone know how to fix it, i am getting stuck for few days ?
Much appreciated !

  


• ffmpeg stream videos from two cams have a same device name

  21 novembre 2020, par junsang

  There are two cameras have a same device name Microsoft® LifeCam Studio(TM).
  
ffmpeg -list_deivces true -f dshow -i dummy prints the below output.

  



  C:\Users\user>ffmpeg -list_devices true -f dshow -i dummy
ffmpeg version git-2020-02-05-e6891d1 Copyright (c) 2000-2020 the FFmpeg developers
  built with gcc 9.2.1 (GCC) 20200122
  configuration: --enable-gpl --enable-version3 --enable-sdl2 --enable-fontconfig --enable-gnutls --enable-iconv --enable-libass --enable-libdav1d --enable-libbluray --enable-libfreetype --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libopus --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libtheora --enable-libtwolame --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libzimg --enable-lzma --enable-zlib --enable-gmp --enable-libvidstab --enable-libvorbis --enable-libvo-amrwbenc --enable-libmysofa --enable-libspeex --enable-libxvid --enable-libaom --enable-libmfx --enable-ffnvcodec --enable-cuvid --enable-d3d11va --enable-nvenc --enable-nvdec --enable-dxva2 --enable-avisynth --enable-libopenmpt --enable-amf
  libavutil      56. 39.100 / 56. 39.100
  libavcodec     58. 67.101 / 58. 67.101
  libavformat    58. 37.100 / 58. 37.100
  libavdevice    58.  9.103 / 58.  9.103
  libavfilter     7. 74.100 /  7. 74.100
  libswscale      5.  6.100 /  5.  6.100
  libswresample   3.  6.100 /  3.  6.100
  libpostproc    55.  6.100 / 55.  6.100
[dshow @ 000001d5c5108dc0] DirectShow video devices (some may be both video and audio devices)
[dshow @ 000001d5c5108dc0]  "Microsoft┬« LifeCam Studio(TM)"
[dshow @ 000001d5c5108dc0]     Alternative name "@device_pnp_\\?\usb#vid_045e&pid_0811&mi_00#8&6ae46e6&0&0000#{65e8773d-8f56-11d0-a3b9-00a0c9223196}\global"
[dshow @ 000001d5c5108dc0]  "Microsoft┬« LifeCam Studio(TM)"
[dshow @ 000001d5c5108dc0]     Alternative name "@device_pnp_\\?\usb#vid_045e&pid_0811&mi_00#8&e544916&0&0000#{65e8773d-8f56-11d0-a3b9-00a0c9223196}\global"
[dshow @ 000001d5c5108dc0] DirectShow audio devices
[dshow @ 000001d5c5108dc0]  "Desktop Microphone (6- Microsoft┬« LifeCam Studio(TM))"
[dshow @ 000001d5c5108dc0]     Alternative name "@device_cm_{33D9A762-90C8-11D0-BD43-00A0C911CE86}\wave_{D5F4881A-6E88-4563-8BA0-081CFD50E353}"
[dshow @ 000001d5c5108dc0]  "Desktop Microphone (5- Microsoft┬« LifeCam Studio(TM))"
[dshow @ 000001d5c5108dc0]     Alternative name "@device_cm_{33D9A762-90C8-11D0-BD43-00A0C911CE86}\wave_{84674B28-DC68-4AC0-8331-D687C7B7D69C}"
[dshow @ 000001d5c5108dc0]  "Digital Audio (S/PDIF) (High Definition Audio Device)"
[dshow @ 000001d5c5108dc0]     Alternative name "@device_cm_{33D9A762-90C8-11D0-BD43-00A0C911CE86}\wave_{CDD24485-59D2-4BED-B6FC-B7447251C7E2}"


  



  Because the two cameras have a same device name, I couldn't stream two videos using this simple command at a same time : ffplay -f dshow -i video=Microsoft® LifeCam Studio(TM).
  
So I used pin names following the ffmpeg dshow example.
The only thing I could check was Could not find video device with name [video=~~pin name~~] among source devices of type video.

  



  What ffplay command makes enable to stream both videos ?