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• Powerful Video Analytics and Audio Analytics for Piwik

  10 novembre 2016, par InnoCraft — Plugins, Press Releases

  Over the years, one of the most frequently requested feature by users was to be able to measure how videos and audios are watched and engaged with on your website. We are finally able to announce that it is here ! We are very excited to launch Media Analytics, which will help you understand and grow your audience.

  This article is a showcase of the new powerful video and audio analytics product built for Piwik.

  Why media analytics ?

  We all love media content such as videos as they can make our experiences on websites and apps so much more interesting. A growing number of websites now utilize media files in one form or another : a video presentation of a product or service, a video tutorial teaching you how to do something or interviews with key speakers. Also many creators and distributors are publishing audio files such as podcasts or music songs, and even broadcasting live video events such as music concerts or an entire conference online.

  Whenever you publish videos or audio media on your websites or applications, Media Analytics provides you with clear insights on how your audience interacts with your content. It helps you see what content works and why – so you can better understand and further grow your business !

  

  Valuable insights in Real time

  

  See where your audience comes from.

  How will Media Analytics help me grow ?

  • Better understand your audience : who are the users playing videos and for how long, how often, and where have they dropped off.
  • Gain quick insights into how interaction with your media changes over time with easy to use graphs and report overviews.
  • Get closer to your users by seeing every action of your visitors before and after they utilized your media.
  • View valuable insights in Real time : ‘most popular content right now’, your real time audience map, and more.
  • See where your audience comes from. Drill down right from continents to specifics such as cities.
  • Share and export media analytics reports with your colleagues by creating custom email reports.
  • Video and audio players are supported either automatically (for Youtube, Vimeo, HTML5…) or via a simple custom player integration.
  • No data limit and 100% privacy and data ownership.

  Best of all, it is easy to use and understand, and integrates perfectly with Piwik. Media Analytics complements other reports to give you a 360 degree view of how your users engage with your content.

  Learn more on the official website : www.media-analytics.net

  How do I get Media Analytics ?

  All premium plugins come with our 14 day money back guarantee and 1-click installation & updates. Customers get all product updates for free.

  Learn more about Media Analytics Get it now on the Marketplace

  Media Analytics is available for purchase and download on the Marketplace.

  If you are not using Piwik yet, you can also signup for a free trial of Piwik Cloud (including Media Analytics !).

  Have a question about this product ? Get in touch.

• Premium Plugins now available on the Piwik Analytics Marketplace

  2 novembre 2016, par Piwik Core Team — Community, Press Releases

  We are super excited to announce the launch of three new premium plugins which are now available on the Piwik Marketplace : A/B Testing, Media Analytics, and Activity Log.

  All three plugins are easy to use and come with 100% data ownership, documentation, integration with Piwik, powerful data exports and no data limits.

  These first premium plugins and the new Marketplace capabilities have been designed and built with love by InnoCraft – the new company brought to you by the makers of Piwik.

  1. A/B Testing

  A/B Testing helps you grow your business by comparing different versions of your website or app to detect the most successful version that increases your sales, revenue, conversions, pageviews, and more.

  A/B tests are also known as experiments or split tests. In an A/B test you show two or more different variations to your users (visitors) and the variation that performs better wins. When a user enters the experiment, a variation will be randomly chosen and the user will see this variation for all subsequent visits. Piwik A/B testing uses advanced statistical analysis to detect which variation performs better for your conversion goals and success metrics. Even small tests can increase your sales and conversions massively !

  Get it now on the Marketplace

  Learn more here :

  • A/B Testing – Experiments (website).
  • List of all features on the Marketplace : A/B Testing Plugin.

  • The A/B Testing User Guide and the A/B Testing FAQ help you getting started in running A/B tests. The A/B Testing developer guides help you embedding and implementing A/B tests into your project.

  • A/B Testing Platform for Piwik Analytics (blog post).

  

  2. Media Analytics

  Do you have videos or audio on your website, or in an app ? Media Analytics gives you powerful insights into how your audience watches your videos and listens to your audio, to ultimately maximize your success.

  Learn all about your audience. Which media your users are playing, for how long, how often, and where they dropped off ? Where are your users located around the world ? Who your audience are and what did people do before and after watching a video or listening to audio ? Many of the reports are also available in Real time, so you can gain insights and react quickly.

  Get it now on the Marketplace

  Learn more here :

  • Media Analytics (website).
  • List of all features on the Marketplace : Media Analytics plugin.
  • Screenshots for Media Analytics.

  • The Media Analytics User Guide and the Media Analytics FAQ cover on how to get the most out of this plugin. The Media Analytics developer guides help you setting up the tracking of your video and audio.

  • 
    Powerful Video Analytics and Audio Analytics for Piwik
    (blog post).

  

  3. Activity log

  Keep an eye on everything that is happening on your Piwik platform with the Activity Log plugin.

  The activity log, also known as audit log or audit trail, improves your Piwik’s security and diagnostic by showing a chronological set of entries that provides documentary evidence of activities that happened in your Piwik. It allows Piwik Super Users to quickly review the actions performed by members of your organization or clients, and also lets every user review details of their own actions.

  Get it now on the Marketplace

  Learn more in the Activity Log FAQ or see a list of all the features on the Marketplace : Activity Log plugin.

  

  The Piwik Marketplace guarantees

  Purchasing on the Piwik Marketplace is easy and safe. Check out our guarantees :

  • Marketplace refund policy : 14 Day Money Back Guarantee.
  • Safe & Secure Payments.
  • 1-click Installation & Update.

  Why premium plugins ?

  Researching, building, documenting, testing and maintaining quality products take years of experience and months of work. When you purchase a premium plugin from the Marketplace, you get a fully working product, with free updates for the duration of the license and you stay in full control of your analytics data. When purchasing premium plugins you also directly help the Piwik core engineers to continue to grow and innovate ! That’s because a % of earnings on premium plugin license sales directly fund new Piwik versions and more amazing features. Learn more in the FAQ : What are premium plugins ?.

  About InnoCraft

  These first three premium plugins have been designed and built with love by InnoCraft. InnoCraft is a new company founded by the creator of Piwik along with the lead engineers of Piwik based in Wellington, New Zealand. At InnoCraft, product experts, designers and engineers are passionate about crafting high quality and innovative products to help grow your business and to maximize your success.

  Learn more on the company website : www.innocraft.com

  To stay updated on their releases, follow InnoCraftHQ on Twitter or Like InnoCraft on Facebook.

  

  Is the Piwik Marketplace open to all ?

  Yes, our marketplace allows other companies and developers to sell their plugins to all Piwik Analytics users. If you are a developer or a company interested in selling your plugin(s) on our Marketplace please contact us. As a developer selling plugins, you will get paid every month for your earnings, and you will be able to see detailed reports about your sales, upload new plugin updates, respond to pre-sales enquiries, etc.

  Resources

  Learn more :

  • The Piwik.org Privacy Policy has been updated (a new “Scope” and “Contact us” sections).
  • New Terms and Conditions for the Piwik Marketplace (plugins.piwik.org).
  • New Piwik Marketplace FAQs.
  • What are premium plugins and how do they differ from free plugins ?.

  We are looking forward to your continued support with the Piwik project as we expand and offer you more ways to maximize your success.

  Please contact the Marketplace team with any questions or feedback.

  Wishing you a warm : Happy Analytics !

• The complete guide on tracking your websites and web apps into multiple Piwiks and how to do it easily & efficiently

  23 février 2017, par InnoCraft — Community, Development

  Getting the tracking of your website and apps right is crucial to your success as you need to ensure the measured data is meaningful and correct. That’s why we, at InnoCraft, help our clients setting up their web tracking and digital measurement strategy. Some challenges include tracking your analytics data into multiple Piwik services as well as the tracking of single-page websites and web applications (covered in a previous article). In this blog post, we explain how to track your data into multiple Piwik websites correctly.

  Embedding the tracking code

  First of all you need to embed your JavaScript tracking code into your website or app as usual. If you haven’t done this yet : Log in to your Piwik, click on “Administration” in the top right and go to “Tracking Code”. There you have various options to adjust your tracking code to your needs.

  Tracking the same data into different websites

  Let’s assume you have set up the regular JavaScript tracking code and you want to track the same data into a second Piwik website. This second Piwik website can be either on the same Piwik installation or on a different Piwik. To do this, add the following line to your tracking code :

  _paq.push(['addTracker', 'https://$yourPiwikDomain/piwik.php', idSite]);

  It should look like this :

  var u = '//$yourPiwikDomain';
  
  _paq.push(['addTracker', u + '/piwik.php', var idSite = 2]); // adds an additional tracker
  
  _paq.push(['setSiteId', '1']); // configures your regular Piwik tracker
  
  _paq.push(['setTrackerUrl', u + 'piwik.php']);

  This will track the same data into website 1 and website 2 of your Piwik installation. You can also change the domain in addTracker to point it to a different Piwik installation :

  _paq.push(['addTracker', '//$differentPiwikDomain/piwik.php', var idSite = 2]);

  All Piwik tracker methods that you call afterwards will be applied to all trackers. Say you call _paq.push(['disableCookies']); _paq.push(['trackPageView']);, then both methods will be called on all tracker instances assuring they will behave the same and will track the same data into both Piwik websites.

  Tracking different data into different websites

  If you want to track only certain data into one website, and different data into an additional website, you need to configure the trackers differently. For example, you want to enable link tracking only for one tracker, but not for the other. The problem is that calling _paq.push(['enableLinkTracking']); enables link tracking on all of your trackers. To workaround this limitation, you can configure your trackers differently like this :

  window.piwikAsyncInit = function () {
  
      Piwik.on('TrackerSetup', function (tracker) {
  
        if (tracker.getSiteId() == 2 
  
           || tracker.getTrackerUrl() === '//$yourPiwikDomain/piwik.php') {
  
            tracker.enableLinkTracking();
  
          }
  
      });
  
  };

  Now it enables link tracking only for the tracker that is configured for a certain website ID or Piwik domain.

  Accessing a previously generated tracker instance

  When you configure a tracker via _paq.push, you create a so called “Async tracker” because Piwik will be loaded asynchronously and create the tracker instance as soon as it is loaded. If you need to get the instance of such a tracker, you can use the method Piwik.getAsyncTracker(trackerUrl, idSite). This can be useful if you have a single-page website and want to track different data into different websites :

  window.addEventListener('hashchange', function() {
  
      if ('undefined' === typeof Piwik) {
  
          // Piwik might not be loaded yet
  
          return;
  
      }
  
      var tracker1 = Piwik.getAsyncTracker('//$yourPiwikDomain/piwik.php', var idSite = 1);
  
      var tracker2 = Piwik.getAsyncTracker('//$yourPiwikDomain/piwik.php', var idSite = 2);
  
      tracker1.setCurrentUrl('/' + window.location.hash.substr(1));
  
      tracker2.setCurrentUrl('/mywebsite/' + window.location.hash.substr(1));
  
  });

  Tracking different data into multiple Piwik installations without using “_paq”

  Some users prefer to not use _paq.push and instead directly create tracker instances themselves using the method Piwik.getTracker(trackerUrl, idSite) like this :

  window.piwikAsyncInit = function () {
  
      var tracker1 = Piwik.getTracker('//$yourPiwikdomain/piwik.php', var idSite = 1);
  
      tracker1.disableCookies();
  
      var tracker2 = Piwik.getTracker('//$yourPiwikdomain/piwik.php', var idSite = 2);
  
      tracker2.enableLinkTracking();
  
  
  
      tracker1.trackPageView();
  
      tracker2.trackPageView();
  
  };

  We usually don’t recommend creating trackers manually as it is more complicated and you need to make sure to configure trackers in the right order. For example to prevent the setting of any cookies, it is recommended to call disableCookies before calling any other methods. If you want to create your trackers manually and you use any of the following methods, make sure to call them in this order :

  disableCookies(), setAPIUrl(), enableCrossDomainLinking(), setCookiePath(), setCookieDomain(), setDomains(), setUserId(), enableLinkTracking()

  Roll-Up Reporting – the easy and efficient way

  Often users track data into multiple websites because they need aggregated data over all their websites. They want to see all statistics for a single website, but also which pages were viewed across all their websites, or how much traffic they got from a specific website or search engine across all websites. This means they add a second tracker to all their websites and track data not only into the regular Piwik website, but also into one additional website that gives them statistics over all websites. This has several disadvantages :

  • Complexity in getting the tracking code right and the time needed to integrate and maintain it
  • Slower website performance because everything needs to be tracked into several websites. This can decrease your conversions and sales
  • Slower Piwik performance because it has to handle twice as much traffic. This means tracking becomes slower, generating the report becomes slower, and the database gets twice as big

  Luckily, there is a better solution called Roll-Up Reporting. With Roll-Up Reporting, you can get aggregated data over all websites and / or for a group of websites without any of these disadvantages. It lets you create as many Roll-Ups as you wish and you can choose which websites’ data should be aggregated together into a new website.

  We had customers who were able to remove one Piwik tracker because of this feature which resulted in less server costs, a faster website, and a faster Piwik. On top of all these advantages, it also lets you view the Visitor Log, Real-time Map, and other widgets and reports across several websites.

  Questions ?

  If you got any questions, please let us know and get in touch with us. You can find more information about the Piwik JavaScript tracker on the Piwik Developer Zone. There is a section dedicated to Multiple Piwik Trackers.