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Autres articles (63)
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10 avril 2011Le vocabulaire utilisé sur ce site essaie d’éviter toute référence à la mode qui fleurit allègrement
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Vous êtes donc invité à bannir l’utilisation des termes "Brand", "Cloud", "Marché" etc...
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Aucun "contrat Gold ou Premium" n’est donc prévu, aucun (...) -
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31 mai 2013, parL’outil MédiaSPIP traite aussi les média transférés par la voie FTP. Si vous préférez déposer par cette voie, récupérez les identifiants d’accès vers votre site MédiaSPIP et utilisez votre client FTP favori.
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Sur d’autres sites (5937)
-
The Ultimate Guide to HeatMap Software
One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with insights from your customers’ point of view.
Heatmap software shows actual user behaviour. That means that you have a visual representation of why a customer might not be converting instead of guessing.
By tracking clicks, mouse movement, and page scrolling as well as analysing above the fold content engagement and overall session recordings, heatmap software helps improve user experience and therefore customer retention and conversions.
What is heatmap software ?
Heatmap software is a data visualisation tool that uses colour to show what actions a user is taking on a website.
If there is a design element on a page that many users engage with, it will show as red/hot. For elements that are less engaging, it will show on the analysis as blue/cold.Heatmap software like Matomo helps businesses to improve user experience and increase conversions by tracking elements such as :- Flow through sales funnels
- Individual session recordings for user experience
- A/B page comparisons
- Form analytics for sign ups and conversions
- Media interaction such as instruction or sales videos
- Clicks on important links and information
Using data visualisation software like a heatmap provides more in-depth data when combined with standard website metrics.What is heatmap software used for ?
Heatmap software tracks website user behaviour to improve website performance and increase conversions.
Heatmaps can show you a detailed analysis of :
- Where visitors are clicking (or not clicking)
- Where visitors are hovering with their mouse
- How far users are scrolling or stopping
- Where the focus is above the fold
- What roadblocks or frictions customers are facing in the sales funnel
Analysing activity on your website and across channels from your customers point of view is critical in developing a customer-centric business model.
This is because heatmaps not only show you what customers are doing but why they are doing it.
Heatmap software is ideal for businesses updating and redesigning websites. It also helps to answer important growth questions such as “how can we improve our user experience ?” and “why is our sales funnel not converting better ?”.
The benefits of using data visualisation like heatmaps for your website
Heatmaps are critical for improving websites because they drastically improve customer experience.
Customer experience is one of the most important factors in modern business success. A Walker study found that customer experience is one of the biggest differentiators between brands, overtaking other factors such as price.
Where straightforward website metrics show customers left a page without action, data visualisation and session recordings show what happens in between them arriving and leaving. This gives web developers and marketers invaluable insights to improve website design and ultimately increase conversions.
How heatmap software improves your website and conversions
There are a few key ways that heatmap software boosts website performance and conversions. All of them focus on both creating a seamless buyer journey and using data to improve results over time.
How heatmap software improves conversions ;
- By improving UX and usability– 70% of online businesses fail due to bad usability. Heatmaps identify user frustrations and optimise accordingly
- By improving content structure – Heatmaps take the guesswork out of design layout and content structure by showing real visitor experiences on your website
- By comparing A/B landing pages – Using heatmaps on alternate landing pages can show you why conversions are working or not working based on user activity on the page
- By optimising across devices – See how your visitors are interacting with your content to learn how well optimised your website is for various devices and remove roadblocks
Heatmap analytics you need to improve website user experience
Click heatmap
Click heatmaps are useful for two key reasons.
Firstly, it shows where website users are clicking.
Heatmaps that show clicks give you a visual representation of whether copy and CTA links are clear from the customers’ point of view. It can also show whether a customer is clicking on a design feature that doesn’t link anywhere.
Secondly, it shows where website users are not clicking. This is just as important when developing funnels and improving user experiences.
For example, you may have a CTA button for a free trial or purchase. A click heatmap analysis would show if this isn’t clicked on mobile devices and informs developers that it needs to be more mobile-friendly.
Mouse move or hover heatmap
Like a click heatmap, a mouse hover heatmap shows how you can improve the overall user experience.
For example, hover heatmaps identify where your visitors engage on a particular webpage. Ideally, of course, you want them to engage with CTAs. Analysing their mouse movements or where they are hovering for more information gives you an indication of any page elements that are distracting them or not working.
Scroll heatmap
A scroll heatmap uses colours to visualise how far down in a page your visitors scroll. For most web pages, the top will have the most impressions and will naturally get less views (i.e. get “colder” on the heatmap) further down the page.
This lets you find out if there is important content positioned too far down the page or if the page is designed to encourage users to keep scrolling.
No matter how good your product or service is, it won’t convert if potential customers aren’t engaged and scrolling far enough to see it.
Above the fold analysis
Above the fold is the content that a visitor sees without scrolling.
In a heatmap, the “Average Above the Fold” line will show you how much content your visitors see on average when they open your page. It also shows whether the page design is engaging, whether it encourages visitors to keep scrolling, and whether important information is too far down the page and therefore being missed.
Above the fold analysis is arguably the most important as this is the section that the highest number of traffic will see. Using this information ensures that the right content for conversion is seen by the highest number of visitors.
Session recording
Session Recording lets you record a real visitor session, so you can see clicks, mouse movements, scrolls, window resizes, page changes, and form interactions all in one.
They allow you to understand the experience from the point of view of your visitor and then optimise your website to maximise your success.
Heatmap software like Matomo takes this one step further and allows you to gather session recordings for individual segments. By analysing sessions based on segments, you can further personalise and optimise based on customer history and patterns.
Final thoughts on heatmap software
Heatmap software improves your user experience by easily spotting critical issues that you can then address.
As well as that, heatmap analytics like clicks, mouse movement, scroll, above the fold analysis and session recordings increase your marketing ROI by making the most of your existing traffic.
It’s a win-win !
Now that you know what heatmap software is, the benefits of using heatmaps on your website and how it can improve your user experience, check out more handy resources.
10 Proven Ways Heatmaps Improve Website Conversions
How to use Behavioural Analytics to Improve Website Performance
-
VLC dead input for RTP stream
27 mars, par CaptainCheeseI'm working on creating an rtp stream that's meant to display live waveform data from Pioneer prolink players. The motivation for sending this video out is to be able to receive it in a flutter frontend. I initially was just sending a base-24 encoding of the raw ARGB packed ints per frame across a Kafka topic to it but processing this data in flutter proved to be untenable and was bogging down the main UI thread. Not sure if this is the most optimal way of going about this but just trying to get anything to work if it means some speedup on the frontend. So the issue the following implementation is experiencing is that when I run
vlc --rtsp-timeout=120000 --network-caching=30000 -vvvv stream_1.sdpwhere

% cat stream_1.sdp
v=0
o=- 0 1 IN IP4 127.0.0.1
s=RTP Stream
c=IN IP4 127.0.0.1
t=0 0
a=tool:libavformat
m=video 5007 RTP/AVP 96
a=rtpmap:96 H264/90000


I see (among other questionable logs) the following :


[0000000144c44d10] live555 demux error: no data received in 10s, aborting
[00000001430ee2f0] main input debug: EOF reached
[0000000144b160c0] main decoder debug: killing decoder fourcc `h264'
[0000000144b160c0] main decoder debug: removing module "videotoolbox"
[0000000144b164a0] main packetizer debug: removing module "h264"
[0000000144c44d10] main demux debug: removing module "live555"
[0000000144c45bb0] main stream debug: removing module "record"
[0000000144a64960] main stream debug: removing module "cache_read"
[0000000144c29c00] main stream debug: removing module "filesystem"
[00000001430ee2f0] main input debug: Program doesn't contain anymore ES
[0000000144806260] main playlist debug: dead input
[0000000144806260] main playlist debug: changing item without a request (current 0/1)
[0000000144806260] main playlist debug: nothing to play
[0000000142e083c0] macosx interface debug: Playback has been ended
[0000000142e083c0] macosx interface debug: Releasing IOKit system sleep blocker (37463)


This is sort of confusing because when I run
ffmpeg -protocol_whitelist file,crypto,data,rtp,udp -i stream_1.sdp -vcodec libx264 -f null -
I see a number logs about

[h264 @ 0x139304080] non-existing PPS 0 referenced
 Last message repeated 1 times
[h264 @ 0x139304080] decode_slice_header error
[h264 @ 0x139304080] no frame!


After which I see the stream is received and I start getting telemetry on it :


Input #0, sdp, from 'stream_1.sdp':
 Metadata:
 title : RTP Stream
 Duration: N/A, start: 0.016667, bitrate: N/A
 Stream #0:0: Video: h264 (Constrained Baseline), yuv420p(progressive), 1200x200, 60 fps, 60 tbr, 90k tbn
Stream mapping:
 Stream #0:0 -> #0:0 (h264 (native) -> h264 (libx264))
Press [q] to stop, [?] for help
[libx264 @ 0x107f04f40] using cpu capabilities: ARMv8 NEON
[libx264 @ 0x107f04f40] profile High, level 3.1, 4:2:0, 8-bit
Output #0, null, to 'pipe:':
 Metadata:
 title : RTP Stream
 encoder : Lavf61.7.100
 Stream #0:0: Video: h264, yuv420p(tv, progressive), 1200x200, q=2-31, 60 fps, 60 tbn
 Metadata:
 encoder : Lavc61.19.101 libx264
 Side data:
 cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: N/A
[out#0/null @ 0x60000069c000] video:144KiB audio:0KiB subtitle:0KiB other streams:0KiB global headers:0KiB muxing overhead: unknown
frame= 1404 fps= 49 q=-1.0 Lsize=N/A time=00:00:23.88 bitrate=N/A speed=0.834x


Not sure why VLC is turning me down like some kind of Berghain bouncer that lets nobody in the entire night.


I initially tried just converting the ARGB ints to a YUV420p buffer and used this to create the Frame objects but I couldn't for the life of me figure out how to properly initialize it as the attempts I made kept spitting out garbled junk.


Please go easy on me, I've made an unhealthy habit of resolving nearly all of my coding questions by simply lurking the internet for answers but that's not really helping me solve this issue.


Here's the Java I'm working on (the meat of the rtp comms occurs within
updateWaveformForPlayer()) :

package com.bugbytz.prolink;

import org.apache.kafka.clients.producer.KafkaProducer;
import org.apache.kafka.clients.producer.Producer;
import org.apache.kafka.clients.producer.ProducerConfig;
import org.apache.kafka.clients.producer.ProducerRecord;
import org.bytedeco.ffmpeg.global.avcodec;
import org.bytedeco.ffmpeg.global.avutil;
import org.bytedeco.javacv.FFmpegFrameGrabber;
import org.bytedeco.javacv.FFmpegFrameRecorder;
import org.bytedeco.javacv.FFmpegLogCallback;
import org.bytedeco.javacv.Frame;
import org.bytedeco.javacv.FrameGrabber;
import org.deepsymmetry.beatlink.CdjStatus;
import org.deepsymmetry.beatlink.DeviceAnnouncement;
import org.deepsymmetry.beatlink.DeviceAnnouncementAdapter;
import org.deepsymmetry.beatlink.DeviceFinder;
import org.deepsymmetry.beatlink.Util;
import org.deepsymmetry.beatlink.VirtualCdj;
import org.deepsymmetry.beatlink.data.BeatGridFinder;
import org.deepsymmetry.beatlink.data.CrateDigger;
import org.deepsymmetry.beatlink.data.MetadataFinder;
import org.deepsymmetry.beatlink.data.TimeFinder;
import org.deepsymmetry.beatlink.data.WaveformDetail;
import org.deepsymmetry.beatlink.data.WaveformDetailComponent;
import org.deepsymmetry.beatlink.data.WaveformFinder;

import java.awt.*;
import java.awt.image.BufferedImage;
import java.io.File;
import java.nio.ByteBuffer;
import java.text.DecimalFormat;
import java.util.ArrayList;
import java.util.HashMap;
import java.util.HashSet;
import java.util.Map;
import java.util.Properties;
import java.util.Set;
import java.util.concurrent.ExecutionException;
import java.util.concurrent.Executors;
import java.util.concurrent.ScheduledExecutorService;
import java.util.concurrent.ScheduledFuture;
import java.util.concurrent.TimeUnit;

import static org.bytedeco.ffmpeg.global.avutil.AV_PIX_FMT_RGB24;

public class App {
 public static ArrayList<track> tracks = new ArrayList<>();
 public static boolean dbRead = false;
 public static Properties props = new Properties();
 private static Map recorders = new HashMap<>();
 private static Map frameCount = new HashMap<>();

 private static final ScheduledExecutorService scheduler = Executors.newScheduledThreadPool(1);
 private static final int FPS = 60;
 private static final int FRAME_INTERVAL_MS = 1000 / FPS;

 private static Map schedules = new HashMap<>();

 private static Set<integer> streamingPlayers = new HashSet<>();

 public static String byteArrayToMacString(byte[] macBytes) {
 StringBuilder sb = new StringBuilder();
 for (int i = 0; i < macBytes.length; i++) {
 sb.append(String.format("%02X%s", macBytes[i], (i < macBytes.length - 1) ? ":" : ""));
 }
 return sb.toString();
 }

 private static void updateWaveformForPlayer(int player) throws Exception {
 Integer frame_for_player = frameCount.get(player);
 if (frame_for_player == null) {
 frame_for_player = 0;
 frameCount.putIfAbsent(player, frame_for_player);
 }

 if (!WaveformFinder.getInstance().isRunning()) {
 WaveformFinder.getInstance().start();
 }
 WaveformDetail detail = WaveformFinder.getInstance().getLatestDetailFor(player);

 if (detail != null) {
 WaveformDetailComponent component = (WaveformDetailComponent) detail.createViewComponent(
 MetadataFinder.getInstance().getLatestMetadataFor(player),
 BeatGridFinder.getInstance().getLatestBeatGridFor(player)
 );
 component.setMonitoredPlayer(player);
 component.setPlaybackState(player, TimeFinder.getInstance().getTimeFor(player), true);
 component.setAutoScroll(true);
 int width = 1200;
 int height = 200;
 Dimension dimension = new Dimension(width, height);
 component.setPreferredSize(dimension);
 component.setSize(dimension);
 component.setScale(1);
 component.doLayout();

 // Create a fresh BufferedImage and clear it before rendering
 BufferedImage image = new BufferedImage(width, height, BufferedImage.TYPE_INT_RGB);
 Graphics2D g = image.createGraphics();
 g.clearRect(0, 0, width, height); // Clear any old content

 // Draw waveform into the BufferedImage
 component.paint(g);
 g.dispose();

 int port = 5004 + player;
 String inputFile = port + "_" + frame_for_player + ".mp4";
 // Initialize the FFmpegFrameRecorder for YUV420P
 FFmpegFrameRecorder recorder_file = new FFmpegFrameRecorder(inputFile, width, height);
 FFmpegLogCallback.set(); // Enable FFmpeg logging for debugging
 recorder_file.setFormat("mp4");
 recorder_file.setVideoCodec(avcodec.AV_CODEC_ID_H264);
 recorder_file.setPixelFormat(avutil.AV_PIX_FMT_YUV420P); // Use YUV420P format directly
 recorder_file.setFrameRate(FPS);

 // Set video options
 recorder_file.setVideoOption("preset", "ultrafast");
 recorder_file.setVideoOption("tune", "zerolatency");
 recorder_file.setVideoOption("x264-params", "repeat-headers=1");
 recorder_file.setGopSize(FPS);
 try {
 recorder_file.start(); // Ensure this is called before recording any frames
 System.out.println("Recorder started successfully for player: " + player);
 } catch (org.bytedeco.javacv.FFmpegFrameRecorder.Exception e) {
 e.printStackTrace();
 }

 // Get all pixels in one call
 int[] pixels = new int[width * height];
 image.getRGB(0, 0, width, height, pixels, 0, width);
 recorder_file.recordImage(width,height,Frame.DEPTH_UBYTE,1,3 * width, AV_PIX_FMT_RGB24, ByteBuffer.wrap(argbToByteArray(pixels, width, height)));
 recorder_file.stop();
 recorder_file.release();
 final FFmpegFrameRecorder recorder = recorders.get(player);
 FFmpegFrameGrabber grabber = new FFmpegFrameGrabber(inputFile);


 try {
 grabber.start();
 } catch (Exception e) {
 e.printStackTrace();
 }
 if (recorder == null) {
 try {
 String outputStream = "rtp://127.0.0.1:" + port;
 FFmpegFrameRecorder initial_recorder = new FFmpegFrameRecorder(outputStream, grabber.getImageWidth(), grabber.getImageHeight());
 initial_recorder.setFormat("rtp");
 initial_recorder.setVideoCodec(avcodec.AV_CODEC_ID_H264);
 initial_recorder.setPixelFormat(avutil.AV_PIX_FMT_YUV420P);
 initial_recorder.setFrameRate(grabber.getFrameRate());
 initial_recorder.setGopSize(FPS);
 initial_recorder.setVideoOption("x264-params", "keyint=60");
 initial_recorder.setVideoOption("rtsp_transport", "tcp");
 initial_recorder.start();
 recorders.putIfAbsent(player, initial_recorder);
 frameCount.putIfAbsent(player, 0);
 putToRTP(player, grabber, initial_recorder);
 }
 catch (Exception e) {
 e.printStackTrace();
 }
 }
 else {
 putToRTP(player, grabber, recorder);
 }
 File file = new File(inputFile);
 if (file.exists() && file.delete()) {
 System.out.println("Successfully deleted file: " + inputFile);
 } else {
 System.out.println("Failed to delete file: " + inputFile);
 }
 }
 }

 public static void putToRTP(int player, FFmpegFrameGrabber grabber, FFmpegFrameRecorder recorder) throws FrameGrabber.Exception {
 final Frame frame = grabber.grabFrame();
 int frameCount_local = frameCount.get(player);
 frame.keyFrame = frameCount_local++ % FPS == 0;
 frameCount.put(player, frameCount_local);
 try {
 recorder.record(frame);
 } catch (FFmpegFrameRecorder.Exception e) {
 throw new RuntimeException(e);
 }
 }
 public static byte[] argbToByteArray(int[] argb, int width, int height) {
 int totalPixels = width * height;
 byte[] byteArray = new byte[totalPixels * 3]; // 4 bytes per pixel (ARGB)

 for (int i = 0; i < totalPixels; i++) {
 int argbPixel = argb[i];

 byteArray[i * 3] = (byte) ((argbPixel >> 16) & 0xFF); // Red
 byteArray[i * 3 + 1] = (byte) ((argbPixel >> 8) & 0xFF); // Green
 byteArray[i * 3 + 2] = (byte) (argbPixel & 0xFF); // Blue
 }

 return byteArray;
 }


 public static void main(String[] args) throws Exception {
 VirtualCdj.getInstance().setDeviceNumber((byte) 4);
 CrateDigger.getInstance().addDatabaseListener(new DBService());
 props.put("bootstrap.servers", "localhost:9092");
 props.put("key.serializer", "org.apache.kafka.common.serialization.StringSerializer");
 props.put("value.serializer", "com.bugbytz.prolink.CustomSerializer");
 props.put(ProducerConfig.MAX_REQUEST_SIZE_CONFIG, "20971520");

 VirtualCdj.getInstance().addUpdateListener(update -> {
 if (update instanceof CdjStatus) {
 try (Producer producer = new KafkaProducer<>(props)) {
 DecimalFormat df_obj = new DecimalFormat("#.##");
 DeviceStatus deviceStatus = new DeviceStatus(
 update.getDeviceNumber(),
 ((CdjStatus) update).isPlaying() || !((CdjStatus) update).isPaused(),
 ((CdjStatus) update).getBeatNumber(),
 update.getBeatWithinBar(),
 Double.parseDouble(df_obj.format(update.getEffectiveTempo())),
 Double.parseDouble(df_obj.format(Util.pitchToPercentage(update.getPitch()))),
 update.getAddress().getHostAddress(),
 byteArrayToMacString(DeviceFinder.getInstance().getLatestAnnouncementFrom(update.getDeviceNumber()).getHardwareAddress()),
 ((CdjStatus) update).getRekordboxId(),
 update.getDeviceName()
 );
 ProducerRecord record = new ProducerRecord<>("device-status", "device-" + update.getDeviceNumber(), deviceStatus);
 try {
 producer.send(record).get();
 } catch (InterruptedException ex) {
 throw new RuntimeException(ex);
 } catch (ExecutionException ex) {
 throw new RuntimeException(ex);
 }
 producer.flush();
 if (!WaveformFinder.getInstance().isRunning()) {
 try {
 WaveformFinder.getInstance().start();
 } catch (Exception ex) {
 throw new RuntimeException(ex);
 }
 }
 }
 }
 });
 DeviceFinder.getInstance().addDeviceAnnouncementListener(new DeviceAnnouncementAdapter() {
 @Override
 public void deviceFound(DeviceAnnouncement announcement) {
 if (!streamingPlayers.contains(announcement.getDeviceNumber())) {
 streamingPlayers.add(announcement.getDeviceNumber());
 schedules.putIfAbsent(announcement.getDeviceNumber(), scheduler.scheduleAtFixedRate(() -> {
 try {
 Runnable task = () -> {
 try {
 updateWaveformForPlayer(announcement.getDeviceNumber());
 } catch (InterruptedException e) {
 System.out.println("Thread interrupted");
 } catch (Exception e) {
 throw new RuntimeException(e);
 }
 System.out.println("Lambda thread work completed!");
 };
 task.run();
 } catch (Exception e) {
 e.printStackTrace();
 }
 }, 0, FRAME_INTERVAL_MS, TimeUnit.MILLISECONDS));
 }
 }

 @Override
 public void deviceLost(DeviceAnnouncement announcement) {
 if (streamingPlayers.contains(announcement.getDeviceNumber())) {
 schedules.get(announcement.getDeviceNumber()).cancel(true);
 streamingPlayers.remove(announcement.getDeviceNumber());
 }
 }
 });
 BeatGridFinder.getInstance().start();
 MetadataFinder.getInstance().start();
 VirtualCdj.getInstance().start();
 TimeFinder.getInstance().start();
 DeviceFinder.getInstance().start();
 CrateDigger.getInstance().start();

 try {
 LoadCommandConsumer consumer = new LoadCommandConsumer("localhost:9092", "load-command-group");
 Thread consumerThread = new Thread(consumer::startConsuming);
 consumerThread.start();

 Runtime.getRuntime().addShutdownHook(new Thread(() -> {
 consumer.shutdown();
 try {
 consumerThread.join();
 } catch (InterruptedException e) {
 Thread.currentThread().interrupt();
 }
 }));
 Thread.sleep(60000);
 } catch (InterruptedException e) {
 System.out.println("Interrupted, exiting.");
 }
 }
}
</integer></track>

-
The Ultimate Guide to HeatMap Software
One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with insights from your customers’ point of view.
Heatmap software shows actual user behaviour. That means that you have a visual representation of why a customer might not be converting instead of guessing.
By tracking clicks, mouse movement, and page scrolling as well as analysing above the fold content engagement and overall session recordings, heatmap software helps improve user experience and therefore customer retention and conversions.
What is heatmap software ?
Heatmap software is a data visualisation tool that uses colour to show what actions a user is taking on a website.
If there is a design element on a page that many users engage with, it will show as red/hot. For elements that are less engaging, it will show on the analysis as blue/cold.Heatmap software like Matomo helps businesses to improve user experience and increase conversions by tracking elements such as :- Flow through sales funnels
- Individual session recordings for user experience
- A/B page comparisons
- Form analytics for sign ups and conversions
- Media interaction such as instruction or sales videos
- Clicks on important links and information
Using data visualisation software like a heatmap provides more in-depth data when combined with standard website metrics.What is heatmap software used for ?
Heatmap software tracks website user behaviour to improve website performance and increase conversions.
Heatmaps can show you a detailed analysis of :
- Where visitors are clicking (or not clicking)
- Where visitors are hovering with their mouse
- How far users are scrolling or stopping
- Where the focus is above the fold
- What roadblocks or frictions customers are facing in the sales funnel
Analysing activity on your website and across channels from your customers point of view is critical in developing a customer-centric business model.
This is because heatmaps not only show you what customers are doing but why they are doing it.
Heatmap software is ideal for businesses updating and redesigning websites. It also helps to answer important growth questions such as “how can we improve our user experience ?” and “why is our sales funnel not converting better ?”.
The benefits of using data visualisation like heatmaps for your website
Heatmaps are critical for improving websites because they drastically improve customer experience.
Customer experience is one of the most important factors in modern business success. A Walker study found that customer experience is one of the biggest differentiators between brands, overtaking other factors such as price.
Where straightforward website metrics show customers left a page without action, data visualisation and session recordings show what happens in between them arriving and leaving. This gives web developers and marketers invaluable insights to improve website design and ultimately increase conversions.
How heatmap software improves your website and conversions
There are a few key ways that heatmap software boosts website performance and conversions. All of them focus on both creating a seamless buyer journey and using data to improve results over time.
How heatmap software improves conversions ;
- By improving UX and usability– 70% of online businesses fail due to bad usability. Heatmaps identify user frustrations and optimise accordingly
- By improving content structure – Heatmaps take the guesswork out of design layout and content structure by showing real visitor experiences on your website
- By comparing A/B landing pages – Using heatmaps on alternate landing pages can show you why conversions are working or not working based on user activity on the page
- By optimising across devices – See how your visitors are interacting with your content to learn how well optimised your website is for various devices and remove roadblocks
Heatmap analytics you need to improve website user experience
Click heatmap
Click heatmaps are useful for two key reasons.
Firstly, it shows where website users are clicking.
Heatmaps that show clicks give you a visual representation of whether copy and CTA links are clear from the customers’ point of view. It can also show whether a customer is clicking on a design feature that doesn’t link anywhere.
Secondly, it shows where website users are not clicking. This is just as important when developing funnels and improving user experiences.
For example, you may have a CTA button for a free trial or purchase. A click heatmap analysis would show if this isn’t clicked on mobile devices and informs developers that it needs to be more mobile-friendly.
Mouse move or hover heatmap
Like a click heatmap, a mouse hover heatmap shows how you can improve the overall user experience.
For example, hover heatmaps identify where your visitors engage on a particular webpage. Ideally, of course, you want them to engage with CTAs. Analysing their mouse movements or where they are hovering for more information gives you an indication of any page elements that are distracting them or not working.
Scroll heatmap
A scroll heatmap uses colours to visualise how far down in a page your visitors scroll. For most web pages, the top will have the most impressions and will naturally get less views (i.e. get “colder” on the heatmap) further down the page.
This lets you find out if there is important content positioned too far down the page or if the page is designed to encourage users to keep scrolling.
No matter how good your product or service is, it won’t convert if potential customers aren’t engaged and scrolling far enough to see it.
Above the fold analysis
Above the fold is the content that a visitor sees without scrolling.
In a heatmap, the “Average Above the Fold” line will show you how much content your visitors see on average when they open your page. It also shows whether the page design is engaging, whether it encourages visitors to keep scrolling, and whether important information is too far down the page and therefore being missed.
Above the fold analysis is arguably the most important as this is the section that the highest number of traffic will see. Using this information ensures that the right content for conversion is seen by the highest number of visitors.
Session recording
Session Recording lets you record a real visitor session, so you can see clicks, mouse movements, scrolls, window resizes, page changes, and form interactions all in one.
They allow you to understand the experience from the point of view of your visitor and then optimise your website to maximise your success.
Heatmap software like Matomo takes this one step further and allows you to gather session recordings for individual segments. By analysing sessions based on segments, you can further personalise and optimise based on customer history and patterns.
Final thoughts on heatmap software
Heatmap software improves your user experience by easily spotting critical issues that you can then address.
As well as that, heatmap analytics like clicks, mouse movement, scroll, above the fold analysis and session recordings increase your marketing ROI by making the most of your existing traffic.
It’s a win-win !
Now that you know what heatmap software is, the benefits of using heatmaps on your website and how it can improve your user experience, check out this user guide on heatmap analytics.
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