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• Measuring success for your SEO content

  20 mars 2020, par Jake Thornton — Uncategorized
  With over a billion searches every day in search engines, it’s hard to underestimate the importance of having your business present on page one (ideally in positions 1 – 3) ranking for the keywords that impact your sales and conversions.

  "In 2019, Google received nearly 2.3 trillion searches and on page one alone, the first five organic results accounted for 67.60% of all the clicks."

  So how is your business performing when it comes to ranking in the crucial top three spots of search for your most important keywords ?

  Accurately measuring the success of your content

  Once you’ve done your keyword research, created compelling content, optimised it to be search-friendly, and hit ‘publish’, you then need to accurately measure the success of your efforts.

  4 tips for measuring the success of your SEO content

  1. Create a custom segment for "Visitors from Search Engines only"

  By creating this custom segment, you’ll be able to analyse the behavioural patterns of the visitors who found your website through a search engine. 

  This way you can use many of Matomo’s powerful features (Visitors, Behaviour, Acquisition, Ecommerce, Goals etc.) focused entirely on search engine visitors only.

  

  Once you’ve created this segment, you can begin to see key metrics like which entry pages are responsible for referring visitors to your website. For example : Visit Behaviour – Entry Pages, this is a great way to analyse your most effective SEO pages.You may be surprised at what pages currently bring in the most traffic.

  As well as discovering which content resonates with your search audience, you will also be able to create more content focused on your targeted audience. Do this by learning which locations your search visitors are from, which device they use, what time of the day they visited your website and much more.

  >> Learn more about creating custom segments

  2. Website visits, time on site, pages per session, and bounce rate.

  “The top four ranking factors are website visits, time on site, pages per session, and bounce rate.”

  These four metrics set the benchmark for your SEO success.

  First, you need to get as many of the ‘right’ users to see your content. If you feel you’ve exhausted channels such as social media, email and possibly paid posts ; think about who your ideal audience is. Where are they likely to hang out online ? Are there community groups or forum sites that are interested in what you’re writing about ? 

  Whatever the case, putting yourself out there and getting more traffic to your website will help show search engines that people are interested in your website. As a result, they’ll likely rank you higher for that.

  When we say getting more of the ‘right’ users, we mean users who are generally interested in the topic/subject you’re writing about and interested in the work you do. 

  

  This is important for the next three metrics – increasing users time on your website, increasing the amount of pages your users explore on your website, and reducing the overall bounce rate for users who leave your website in a matter of seconds.

  To evaluate these metrics, go to Behaviour – Pages in your Matomo and see how these metrics vary on previous posts or pages you’ve created. Which pages are already showing you the best results ? Why do they get the results ? Can you focus on creating more content like this ?

  Understanding what content is resonating with your users through these metrics is easy and is the starting point for measuring the success of your SEO content strategy.

  >> Learn more about the Behaviour feature

  3. Row Evolution

  The Row Evolution feature embedded within the Search Engine Keywords Performance plugin lets you see how your ranking positions have changed over time for your important keywords. It also lets you see how the incoming traffic, related to your keywords, has changed over time.

  

  This is valuable when measuring the changes you’ve made to your landing pages to see if it has a positive or negative effect on your ranking efforts. 

  This also lets you see how search engine algorithm changes affect your search rankings over time, and to see if the effects of these algorithm updates are temporary or long lasting.

  Row evolution allows you to report on keyword performance with ease. If you only check your insights once a week or once a fortnight, you’ll see how ranking positions for your important keywords have changed daily (or even weekly, monthly or yearly however you prefer.)

  >> Learn more about Row Evolution

  4. What results are you getting from the lesser known search engines ?

  "In 2019 (to date), Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%."

  For most of us, we want to be ranking in the top three spots in Google Search because that’s where the majority of search users are. However, don’t shy away from opportunities you could be missing with lesser known search engines.

  If you sell a product aimed at 55-65 year olds who use a PC computer, chances are they are using Bing. If you have customers in China the majority will be using Baidu, or in our case at Matomo, many of our loyal users use a privacy-friendly search engine like DuckDuckGo or Qwant.

  Some of your ideal customers might be finding you through these alternative search engines, so be sure to measure the impact that these referrals may have on your conversions.

  

  Strategically including important keywords that impact your business

  While search is an important acquisition channel for most businesses, it’s also one of the most competitive.

  We recommend analysing your keyword and content performance regularly and alter content that isn’t performing as well as you’d like. You need to continually learn from the content that is successful, and focus on creating more content like this. 

  The final thing to remember with search keyword performance is to be patient. If you have had little success in the past with attracting customers through search, it can take time to build this reputation with search engines.

• how to give random name to the file in ffmpeg

  18 mars 2020, par amit9867

  How can i give random name to a output file in ffmpeg.

  I want to give the filename as current date_time (ex.2020-3-18-10-13-4.mkv).

  I don’t want to give a fix name such as output.mkv.

  import os
  
  import subprocess
  
  import tkinter as tk
  
  import datetime
  
  
  
  root = tk.Tk()
  
  
  
  os.chdir(f'C://Users/{os.getlogin()}/desktop/')
  
  def recording_voice():
  
    global p
  
    p =subprocess.Popen('ffmpeg -i video.avi -i audio.wav -c:v copy -c:a aac -strict experimental -strftime 1 "%Y-%m-%d_%H-%M-%S.mkv"' ,stdin=subprocess.PIPE)
  
  
  
  
  
  rec_btn = tk.Button(text='Start merging', width=20, command=recording_voice)
  
  rec_btn.pack()
  
  
  
  
  
  root.mainloop()

• Decode mp3 using FFMpeg, Android NDK - What is wrong with my AVFormatContext ?

  27 février 2020, par michpohl

  I am trying to decode am MP3 file to a raw PCM stream using FFMpeg via JNI on Android. I have compiled the latest FFMpeg version (4.2) and added it to my app. This did not make any problems.
  The goal is to be able to use mp3 files from the device’s storage for playback with oboe

  Since I am relatively inexperienced with both C++ and FFMpeg, my approach is based upon this :
  oboe’s RhythmGame example

  I have based my FFMpegExtractorclass on the one found in the example here. With the help of StackOverflow the AAssetManageruse was removed and instead a MediaSource helper class now serves as a wrapper for my stream (see here)

  But unfortunately, creating the AVFormatContext doesn’t work right - and I can’t seem to understand why. Since I have very limited understanding of correct pointer usage and C++ memory management, I suspect it’s most likely I’m doing something wrong in that area. But honestly, I have no idea.

  This is my FFMpegExtractor.h :

  #define MYAPP_FFMPEGEXTRACTOR_H
  
  
  
  extern "C" {
  
  #include <libavformat></libavformat>avformat.h>
  
  #include <libswresample></libswresample>swresample.h>
  
  #include <libavutil></libavutil>opt.h>
  
  }
  
  
  
  #include <cstdint>
  
  #include <android></android>asset_manager.h>
  
  #include 
  
  #include <fstream>
  
  #include "MediaSource.cpp"
  
  
  
  
  
  class FFMpegExtractor {
  
  public:
  
  
  
      FFMpegExtractor();
  
  
  
      ~FFMpegExtractor();
  
  
  
      int64_t decode2(char *filepath, uint8_t *targetData, AudioProperties targetProperties);
  
  
  
  private:
  
      MediaSource *mSource;
  
  
  
      bool createAVFormatContext(AVIOContext *avioContext, AVFormatContext **avFormatContext);
  
  
  
      bool openAVFormatContext(AVFormatContext *avFormatContext);
  
  
  
      int32_t cleanup(AVIOContext *avioContext, AVFormatContext *avFormatContext);
  
  
  
      bool getStreamInfo(AVFormatContext *avFormatContext);
  
  
  
      AVStream *getBestAudioStream(AVFormatContext *avFormatContext);
  
  
  
      AVCodec *findCodec(AVCodecID id);
  
  
  
      void printCodecParameters(AVCodecParameters *params);
  
  
  
      bool createAVIOContext2(const std::string &amp;filePath, uint8_t *buffer, uint32_t bufferSize,
  
                              AVIOContext **avioContext);
  
  };
  
  
  
  
  
  #endif //MYAPP_FFMPEGEXTRACTOR_H
  
  </fstream></cstdint>

  This is FFMPegExtractor.cpp :

  #include <memory>
  
  #include <oboe></oboe>Definitions.h>
  
  #include "FFMpegExtractor.h"
  
  #include "logging.h"
  
  #include <fstream>
  
  
  
  FFMpegExtractor::FFMpegExtractor() {
  
      mSource = new MediaSource;
  
  }
  
  
  
  FFMpegExtractor::~FFMpegExtractor() {
  
      delete mSource;
  
  }
  
  
  
  constexpr int kInternalBufferSize = 1152; // Use MP3 block size. https://wiki.hydrogenaud.io/index.php?title=MP3
  
  
  
  /**
  
   * Reads from an IStream into FFmpeg.
  
   *
  
   * @param ptr       A pointer to the user-defined IO data structure.
  
   * @param buf       A buffer to read into.
  
   * @param buf_size  The size of the buffer buff.
  
   *
  
   * @return The number of bytes read into the buffer.
  
   */
  
  
  
  
  
  // If FFmpeg needs to read the file, it will call this function.
  
  // We need to fill the buffer with file's data.
  
  int read(void *opaque, uint8_t *buffer, int buf_size) {
  
      MediaSource *source = (MediaSource *) opaque;
  
      return source->read(buffer, buf_size);
  
  }
  
  
  
  // If FFmpeg needs to seek in the file, it will call this function.
  
  // We need to change the read pos.
  
  int64_t seek(void *opaque, int64_t offset, int whence) {
  
      MediaSource *source = (MediaSource *) opaque;
  
      return source->seek(offset, whence);
  
  }
  
  
  
  
  
  // Create and save a MediaSource instance.
  
  bool FFMpegExtractor::createAVIOContext2(const std::string &amp;filepath, uint8_t *buffer, uint32_t bufferSize,
  
                                           AVIOContext **avioContext) {
  
  
  
      mSource = new MediaSource;
  
      mSource->open(filepath);
  
      constexpr int isBufferWriteable = 0;
  
  
  
      *avioContext = avio_alloc_context(
  
              buffer, // internal buffer for FFmpeg to use
  
              bufferSize, // For optimal decoding speed this should be the protocol block size
  
              isBufferWriteable,
  
              mSource, // Will be passed to our callback functions as a (void *)
  
              read, // Read callback function
  
              nullptr, // Write callback function (not used)
  
              seek); // Seek callback function
  
  
  
      if (*avioContext == nullptr) {
  
          LOGE("Failed to create AVIO context");
  
          return false;
  
      } else {
  
          return true;
  
      }
  
  }
  
  
  
  bool
  
  FFMpegExtractor::createAVFormatContext(AVIOContext *avioContext,
  
                                         AVFormatContext **avFormatContext) {
  
  
  
      *avFormatContext = avformat_alloc_context();
  
      (*avFormatContext)->pb = avioContext;
  
  
  
      if (*avFormatContext == nullptr) {
  
          LOGE("Failed to create AVFormatContext");
  
          return false;
  
      } else {
  
          LOGD("Successfully created AVFormatContext");
  
          return true;
  
      }
  
  }
  
  
  
  bool FFMpegExtractor::openAVFormatContext(AVFormatContext *avFormatContext) {
  
  
  
      int result = avformat_open_input(&amp;avFormatContext,
  
                                       "", /* URL is left empty because we're providing our own I/O */
  
                                       nullptr /* AVInputFormat *fmt */,
  
                                       nullptr /* AVDictionary **options */
  
      );
  
  
  
      if (result == 0) {
  
          return true;
  
      } else {
  
          LOGE("Failed to open file. Error code %s", av_err2str(result));
  
          return false;
  
      }
  
  }
  
  
  
  bool FFMpegExtractor::getStreamInfo(AVFormatContext *avFormatContext) {
  
  
  
      int result = avformat_find_stream_info(avFormatContext, nullptr);
  
      if (result == 0) {
  
          return true;
  
      } else {
  
          LOGE("Failed to find stream info. Error code %s", av_err2str(result));
  
          return false;
  
      }
  
  }
  
  
  
  AVStream *FFMpegExtractor::getBestAudioStream(AVFormatContext *avFormatContext) {
  
  
  
      int streamIndex = av_find_best_stream(avFormatContext, AVMEDIA_TYPE_AUDIO, -1, -1, nullptr, 0);
  
  
  
      if (streamIndex &lt; 0) {
  
          LOGE("Could not find stream");
  
          return nullptr;
  
      } else {
  
          return avFormatContext->streams[streamIndex];
  
      }
  
  }
  
  
  
  int64_t FFMpegExtractor::decode2(
  
          char* filepath,
  
          uint8_t *targetData,
  
          AudioProperties targetProperties) {
  
  
  
      LOGD("Decode SETUP");
  
      int returnValue = -1; // -1 indicates error
  
  
  
      // Create a buffer for FFmpeg to use for decoding (freed in the custom deleter below)
  
      auto buffer = reinterpret_cast(av_malloc(kInternalBufferSize));
  
  
  
  
  
      // Create an AVIOContext with a custom deleter
  
      std::unique_ptr ioContext{
  
              nullptr,
  
              [](AVIOContext *c) {
  
                  av_free(c->buffer);
  
                  avio_context_free(&amp;c);
  
              }
  
      };
  
      {
  
          AVIOContext *tmp = nullptr;
  
          if (!createAVIOContext2(filepath, buffer, kInternalBufferSize, &amp;tmp)) {
  
              LOGE("Could not create an AVIOContext");
  
              return returnValue;
  
          }
  
          ioContext.reset(tmp);
  
      }
  
      // Create an AVFormatContext using the avformat_free_context as the deleter function
  
      std::unique_ptr formatContext{
  
              nullptr,
  
              &amp;avformat_free_context
  
      };
  
  
  
      {
  
          AVFormatContext *tmp;
  
          if (!createAVFormatContext(ioContext.get(), &amp;tmp)) return returnValue;
  
          formatContext.reset(tmp);
  
      }
  
      if (!openAVFormatContext(formatContext.get())) return returnValue;
  
      LOGD("172");
  
  
  
      if (!getStreamInfo(formatContext.get())) return returnValue;
  
      LOGD("175");
  
  
  
      // Obtain the best audio stream to decode
  
      AVStream *stream = getBestAudioStream(formatContext.get());
  
      if (stream == nullptr || stream->codecpar == nullptr) {
  
          LOGE("Could not find a suitable audio stream to decode");
  
          return returnValue;
  
      }
  
      LOGD("183");
  
  
  
      printCodecParameters(stream->codecpar);
  
  
  
      // Find the codec to decode this stream
  
      AVCodec *codec = avcodec_find_decoder(stream->codecpar->codec_id);
  
      if (!codec) {
  
          LOGE("Could not find codec with ID: %d", stream->codecpar->codec_id);
  
          return returnValue;
  
      }
  
  
  
      // Create the codec context, specifying the deleter function
  
      std::unique_ptr codecContext{
  
              nullptr,
  
              [](AVCodecContext *c) { avcodec_free_context(&amp;c); }
  
      };
  
      {
  
          AVCodecContext *tmp = avcodec_alloc_context3(codec);
  
          if (!tmp) {
  
              LOGE("Failed to allocate codec context");
  
              return returnValue;
  
          }
  
          codecContext.reset(tmp);
  
      }
  
  
  
      // Copy the codec parameters into the context
  
      if (avcodec_parameters_to_context(codecContext.get(), stream->codecpar) &lt; 0) {
  
          LOGE("Failed to copy codec parameters to codec context");
  
          return returnValue;
  
      }
  
  
  
      // Open the codec
  
      if (avcodec_open2(codecContext.get(), codec, nullptr) &lt; 0) {
  
          LOGE("Could not open codec");
  
          return returnValue;
  
      }
  
  
  
      // prepare resampler
  
      int32_t outChannelLayout = (1 &lt;&lt; targetProperties.channelCount) - 1;
  
      LOGD("Channel layout %d", outChannelLayout);
  
  
  
      SwrContext *swr = swr_alloc();
  
      av_opt_set_int(swr, "in_channel_count", stream->codecpar->channels, 0);
  
      av_opt_set_int(swr, "out_channel_count", targetProperties.channelCount, 0);
  
      av_opt_set_int(swr, "in_channel_layout", stream->codecpar->channel_layout, 0);
  
      av_opt_set_int(swr, "out_channel_layout", outChannelLayout, 0);
  
      av_opt_set_int(swr, "in_sample_rate", stream->codecpar->sample_rate, 0);
  
      av_opt_set_int(swr, "out_sample_rate", targetProperties.sampleRate, 0);
  
      av_opt_set_int(swr, "in_sample_fmt", stream->codecpar->format, 0);
  
      av_opt_set_sample_fmt(swr, "out_sample_fmt", AV_SAMPLE_FMT_FLT, 0);
  
      av_opt_set_int(swr, "force_resampling", 1, 0);
  
  
  
      // Check that resampler has been inited
  
      int result = swr_init(swr);
  
      if (result != 0) {
  
          LOGE("swr_init failed. Error: %s", av_err2str(result));
  
          return returnValue;
  
      };
  
      if (!swr_is_initialized(swr)) {
  
          LOGE("swr_is_initialized is false\n");
  
          return returnValue;
  
      }
  
  
  
      // Prepare to read data
  
      int bytesWritten = 0;
  
      AVPacket avPacket; // Stores compressed audio data
  
      av_init_packet(&amp;avPacket);
  
      AVFrame *decodedFrame = av_frame_alloc(); // Stores raw audio data
  
      int bytesPerSample = av_get_bytes_per_sample((AVSampleFormat) stream->codecpar->format);
  
  
  
      LOGD("Bytes per sample %d", bytesPerSample);
  
  
  
      // While there is more data to read, read it into the avPacket
  
      while (av_read_frame(formatContext.get(), &amp;avPacket) == 0) {
  
  
  
          if (avPacket.stream_index == stream->index) {
  
  
  
              while (avPacket.size > 0) {
  
                  // Pass our compressed data into the codec
  
                  result = avcodec_send_packet(codecContext.get(), &amp;avPacket);
  
                  if (result != 0) {
  
                      LOGE("avcodec_send_packet error: %s", av_err2str(result));
  
                      goto cleanup;
  
                  }
  
  
  
                  // Retrieve our raw data from the codec
  
                  result = avcodec_receive_frame(codecContext.get(), decodedFrame);
  
                  if (result != 0) {
  
                      LOGE("avcodec_receive_frame error: %s", av_err2str(result));
  
                      goto cleanup;
  
                  }
  
  
  
                  // DO RESAMPLING
  
                  auto dst_nb_samples = (int32_t) av_rescale_rnd(
  
                          swr_get_delay(swr, decodedFrame->sample_rate) + decodedFrame->nb_samples,
  
                          targetProperties.sampleRate,
  
                          decodedFrame->sample_rate,
  
                          AV_ROUND_UP);
  
  
  
                  short *buffer1;
  
                  av_samples_alloc(
  
                          (uint8_t **) &amp;buffer1,
  
                          nullptr,
  
                          targetProperties.channelCount,
  
                          dst_nb_samples,
  
                          AV_SAMPLE_FMT_FLT,
  
                          0);
  
                  int frame_count = swr_convert(
  
                          swr,
  
                          (uint8_t **) &amp;buffer1,
  
                          dst_nb_samples,
  
                          (const uint8_t **) decodedFrame->data,
  
                          decodedFrame->nb_samples);
  
  
  
                  int64_t bytesToWrite = frame_count * sizeof(float) * targetProperties.channelCount;
  
                  memcpy(targetData + bytesWritten, buffer1, (size_t) bytesToWrite);
  
                  bytesWritten += bytesToWrite;
  
                  av_freep(&amp;buffer1);
  
  
  
                  avPacket.size = 0;
  
                  avPacket.data = nullptr;
  
              }
  
          }
  
      }
  
  
  
      av_frame_free(&amp;decodedFrame);
  
  
  
      returnValue = bytesWritten;
  
  
  
      cleanup:
  
      return returnValue;
  
  }
  
  
  
  void FFMpegExtractor::printCodecParameters(AVCodecParameters *params) {
  
  
  
      LOGD("Stream properties");
  
      LOGD("Channels: %d", params->channels);
  
      LOGD("Channel layout: %"
  
                   PRId64, params->channel_layout);
  
      LOGD("Sample rate: %d", params->sample_rate);
  
      LOGD("Format: %s", av_get_sample_fmt_name((AVSampleFormat) params->format));
  
      LOGD("Frame size: %d", params->frame_size);
  
  }
  
  </fstream></memory>

  And this is the MediaSource.cpp :

  #ifndef MYAPP_MEDIASOURCE_CPP
  
  #define MYAPP_MEDIASOURCE_CPP
  
  
  
  extern "C" {
  
  #include <libavformat></libavformat>avformat.h>
  
  #include <libswresample></libswresample>swresample.h>
  
  #include <libavutil></libavutil>opt.h>
  
  }
  
  
  
  #include <cstdint>
  
  #include <android></android>asset_manager.h>
  
  #include 
  
  #include <fstream>
  
  #include "logging.h"
  
  
  
  // wrapper class for file stream
  
  class MediaSource {
  
  public:
  
  
  
      MediaSource() {
  
      }
  
  
  
      ~MediaSource() {
  
          source.close();
  
      }
  
  
  
      void open(const std::string &amp;filePath) {
  
          const char *x = filePath.c_str();
  
          LOGD("Opened %s", x);
  
          source.open(filePath, std::ios::in | std::ios::binary);
  
      }
  
  
  
      int read(uint8_t *buffer, int buf_size) {
  
          // read data to buffer
  
          source.read((char *) buffer, buf_size);
  
          // return how many bytes were read
  
          return source.gcount();
  
      }
  
  
  
      int64_t seek(int64_t offset, int whence) {
  
          if (whence == AVSEEK_SIZE) {
  
              // FFmpeg needs file size.
  
              int oldPos = source.tellg();
  
              source.seekg(0, std::ios::end);
  
              int64_t length = source.tellg();
  
              // seek to old pos
  
              source.seekg(oldPos);
  
              return length;
  
          } else if (whence == SEEK_SET) {
  
              // set pos to offset
  
              source.seekg(offset);
  
          } else if (whence == SEEK_CUR) {
  
              // add offset to pos
  
              source.seekg(offset, std::ios::cur);
  
          } else {
  
              // do not support other flags, return -1
  
              return -1;
  
          }
  
          // return current pos
  
          return source.tellg();
  
      }
  
  
  
  private:
  
      std::ifstream source;
  
  };
  
  
  
  #endif //MYAPP_MEDIASOURCE_CPP
  
  </fstream></cstdint>

  When the code is executed, I can see that I submit the correct file path, so I assume the resource mp3 is there.
  When this code is executed the app crashes in line 103 of FFMpegExtractor.cpp, at formatContext.reset(tmp);

  This is what Android Studio logs when the app crashes :

  --------- beginning of crash
  
  2020-02-27 14:31:26.341 9852-9945/com.user.myapp A/libc: Fatal signal 11 (SIGSEGV), code 1 (SEGV_MAPERR), fault addr 0x7fffffff0 in tid 9945 (chaelpohl.loopy), pid 9852 (user.myapp)

  This is the (sadly very short) output I get with ndk-stack :

  ********** Crash dump: **********
  
  Build fingerprint: 'samsung/dreamltexx/dreamlte:9/PPR1.180610.011/G950FXXU6DSK9:user/release-keys'
  
  #00 0x0000000000016c50 /data/app/com.user.myapp-D7dBCgHF-vdQNNSald4lWA==/lib/arm64/libavformat.so (avformat_free_context+260)
  
                                                                                                           avformat_free_context
  
                                                                                                           ??:0:0
  
  Crash dump is completed

  I tested a bit around, and every call to my formatContext crashes the app. So I assume there is something wrong with the input I provide to build it but I have no clue how to debug this.

  Any help is appreciated ! (Happy to provide additional resources if something crucial is missing).