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• Marketing Touchpoints : Examples, KPIs, and Best Practices

  11 mars 2024, par Erin

  The customer journey is rarely straightforward. Rather, each stage comprises numerous points of contact with your brand, known as marketing touchpoints. And each touchpoint is equally important to the customer experience. 

  This article will explore marketing touchpoints in detail, including how to analyse them with attribution models and which KPIs to track. It will also share tips on incorporating these touchpoints into your marketing strategy. 

  What are marketing touchpoints ? 

  Marketing touchpoints are the interactions that take place between brands and customers throughout the latter’s journey, either online or in person. 

  

  By understanding how customers interact with your brand before, during and after a purchase, you can identify the channels that contribute to starting, driving and closing buyer journeys. Not only that, but you’ll also learn how to optimise the customer experience. This can also help you : 

  • Promote customer loyalty through increased customer satisfaction
  • Improve your brand reputation and foster a more positive perception of your brand, supported by social proof 
  • Build brand awareness among prospective customers 
  • Reconnect with current customers to drive repeat business

  According to a 2023 survey, social media and video-sharing platforms are the leading digital touchpoints among US consumers.

  

  With the customer journey divided into three stages — awareness, consideration, and decision — we can group these interactions into three touchpoint segments, depending on whether they occur before, during or after a purchase. 

  Touchpoints before a purchase

  Touchpoints before a purchase are those initial interactions between potential customers and brands that occur during the awareness stage — before they’ve made a purchase decision. 

  Here are some key touchpoints at the pre-purchase stage : 

  • Customer reviews, forums, and testimonials 
  • Social media posts
  • Online ads 
  • Company events and product demos
  • Other digital touchpoints, like video content, blog posts, or infographics
  • Peer referral 

  In PwC’s 2024 Global Consumer Insights Pulse Survey, 54% of consumers listed search engines as their primary source of pre-purchase information, followed by Amazon (35%) and retailer websites (33%). 

  Here are the survey’s findings in Western Europe, specifically : 

  

  Social channels are another major pre-purchase touchpoint ; 25% of social media users aged 18 to 44 have made a purchase through a social media app over the past three months. 

  Touchpoints during a purchase

  Touchpoints during a purchase occur when the prospective customer has made their purchase decision. It’s the beginning of a (hopefully) lasting relationship with them. 

  It’s important to involve both marketing and sales teams here — and to keep track of conversion metrics. 

  Here are the main touchpoints at this stage : 

  • Company website pages 
  • Product pages and catalogues 
  • Communication between customers and sales reps 
  • Product packaging and labelling 
  • Point-of-sale (POS) — the final touchpoint the prospective customer will reach before making the final purchasing decision 

  Touchpoints after a purchase

  You can use touchpoints after a purchase to maintain a positive relationship and keep current customers engaged. Examples of touchpoints that contribute to a good post-purchase experience for the customer include the following : 

  • Thank-you emails 
  • Email newsletters 
  • Customer satisfaction surveys 
  • Cross-selling emails 
  • Renewal options 
  • Customer loyalty programs

  Email marketing remains significant across all touchpoint segments, with 44% of CMOs agreeing that it’s essential to their marketing strategy — and it also plays a particularly important role in the post-purchase experience. For 61.1% of marketing teams, email open rates are higher than 20%.

  

  Sixty-nine percent of consumers say they’ve stopped doing business with a brand following a bad experience, so the importance of customer service touchpoints shouldn’t be overlooked. Live chat, chatbots, self-service resources, and customer service teams are integral to the post-purchase experience.

  Attribution models : Assigning value to marketing touchpoints 

  Determining the most effective touchpoints — those that directly contribute to conversions — is a process known as marketing attribution. The goal here is to identify the specific channels and points of contact with prospective customers that result in revenue for the company.

  

  You can use these insights to understand — and maximise — marketing return on investment (ROI). Otherwise, you risk allocating your budget to the wrong channels. 

  It’s possible to group attribution models into two categories — single-touch and multi-touch — depending on whether you assign value to one or more contributing touchpoints.

  Single-touch attribution models, where you’re giving credit for the conversion to a single touchpoint, include the following :

  • First-touch attribution : This assigns credit for the conversion to the first interaction a customer had with a brand ; however, it fails to consider lower-funnel touchpoints.
  • Last-click attribution : This focuses only on bottom-of-funnel marketing and credits the last interaction the customer had with a brand before completing a purchase.
  • Last non-direct : Credits the touchpoint immediately preceding a direct touchpoint with all the credit.

  Multi-touch attribution models are more complex and distribute the credit for conversion across multiple relevant touchpoints throughout the customer journey :

  • Linear attribution : The simplest multi-touch attribution model assigns equal values to all contributing touchpoints.
  • Position-based or U-shaped attribution : This assigns the greatest value to the first and last touchpoint — with 40% of the conversion credit each — and then divides the remaining 20% across all the other touchpoints.
  • Time-decay attribution : This model assigns the most credit to the customer’s most recent interactions with a brand, assuming that the touchpoints that occur later in the journey have a bigger impact on the conversion.

  Consider the following when choosing the most appropriate attribution model for your business :

  • The length of your typical sales cycle
  • Your marketing goals : increasing awareness, lead generation, driving revenue, etc.
  • How many stages and touchpoints make up your sales funnel

  Sometimes, it even makes sense to measure marketing performance using more than one attribution model.

  With the sheer volume of data that’s constantly generated across numerous online touchpoints, from your website to social media channels, it’s practically impossible to collect and analyse it manually.

  You’ll need an advanced web analytics platform to identify key touchpoints and assign value to them.

  Matomo’s Marketing Attribution feature can accurately measure the performance of different touchpoints to ensure that you’re allocating resources to the right channels. This is done in a compliant manner, without the need of data sampling or requiring cookie consent screens (excluding in Germany and the UK), ensuring both accuracy and privacy compliance.

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  Customer journey KPIs for measuring marketing campaign performance 

  Measuring the impact of different touchpoints on marketing campaign performance can help you understand how customer interactions drive conversions — and how to optimise your future efforts. 

  

  Clearly, this is not a one-time effort. You should continuously reevaluate the crucial touchpoints that drive the most engagement at different stages of the customer journey. 

  Web analytics platforms can provide valuable insights into ever-changing consumer behaviours and trends and help you make informed decisions. 

  At the moment, Google is the most popular solution in the web analytics industry, with a combined market share of more than 70%. 

  However, if privacy, data accuracy, and GDPR compliance are a priority for you, Matomo is an alternative worth considering. 

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  KPIs to track before a purchase 

  During the pre-purchase stage, focus on the KPIs that measure the effectiveness of marketing activities across various online touchpoints — landing pages, email campaigns, social channels and ad placement on SERPs, for instance. 

  KPIs to track during the consideration stage include the following : 

  • Cost-per-click (CPC) : The CPC, the total cost of paid online advertising divided by the number of clicks those ads get, indicates whether you’re getting a good ROI. In the UK, the average CPC for search advertising is $1.22. Globally, it averages $0.62.
  • Engagement rate : The engagement rate, which is the total number of interactions divided by the number of followers, is useful for measuring the performance of social media touchpoints. Customer engagement also applies to other channels, like tracking average time on-page, form conversions, bounce rates, and other website interactions. 
  • Click-through rate (CTR) : The CTR — or the number of clicks your ads receive compared to the number of times they’re shown — helps you measure the performance of CTAs, email newsletters and pay-per-click (PPC) advertising.

  KPIs to track during a purchase 

  As a potential customer moves further down the sales funnel and reaches the decision stage, where they’re ready to make the choice to purchase, you should be tracking the following : 

  • Conversion rate : This is the percentage of leads that convert into customers by completing the desired action relative to the total number of website visitors. It shows you whether you’re targeting the right people and providing a frictionless checkout experience.
  • Sales revenue : This refers to the quantity of products sold multiplied by the product’s price. It helps you track the company’s ability to generate profit. 
  • Cost per conversion : This KPI is the total cost of online advertising in relation to the number of conversions. It measures the effectiveness of different marketing channels and the costs of converting prospective customers into buyers. It also forecasts future ad spend.

  KPIs to track after purchase 

  At the post-purchase stage, your priority should be gathering feedback : 

  Customer feedback surveys are great for collecting insights into customers’ post-purchase experience, opinions about your brand, products and services, and needs and expectations. 

  In addition to measuring customer satisfaction, these insights can help you identify points of friction, forecast future growth and revenue and spot customers at risk of churning. 

  Focus on the following customer satisfaction and retention metrics : 

  • Customer Satisfaction Score (CSAT) : This metric, which is gathered through customer satisfaction surveys, helps you gauge satisfaction levels. After all, 77% of consumers consider great customer service an important driver of brand loyalty.
  • Net Promoter Score (NPS) : Based on single-question customer surveys, NPS indicates how likely a customer is to recommend your business.
  • Customer Lifetime Value (CLV) : The CLV is the profit you can expect to generate from one customer throughout their relationship with your company. 
  • Customer Health Score (CHS) : This score can assess how “healthy” the customer’s relationship with your brand is and identify at-risk customers.

  Marketing touchpoints : Tips and best practices 

  Customer experience is more important today than ever. 

  

  Salesforce’s 2022 State of the Connected Consumer report indicated that, for 88% of customers, the experience the brand provides is just as important as the product itself. 

  Here’s how you can build your customer touchpoint strategy and use effective touchpoints to improve customer satisfaction, build a loyal customer base, deliver better digital experiences and drive growth : 

  Understand the customer’s end-to-end experience 

  The typical customer’s journey follows a non-linear path of individual experiences that shape their awareness and brand preference. 

  Seventy-three percent of customers expect brands to understand their needs. So, personalising each interaction and delivering targeted content at different touchpoint segments — supported by customer segmentation and tools like Matomo — should be a priority. 

  Try to put yourself in the prospective customer’s shoes and understand their motivation and needs, focusing on their end-to-end experience rather than individual interactions. 

  Create a customer journey map 

  Once you understand how prospective customers interact with your brand, it becomes easier to map their journey from the pre-purchase stage to the actual purchase and beyond. 

  By creating these visual “roadmaps,” you make sure that you’re delivering the right content on the right channels at the right times and to the right audience — the key to successful marketing.

  Identify best-performing digital touchpoints 

  You can use insights from marketing attribution to pinpoint areas that are performing well. 

  By analysing the data provided by Matomo’s Marketing Attribution feature, you can determine which digital touchpoints are driving the most conversions or engagement, allowing you to focus your resources on optimising these channels for even greater success. 

  This targeted approach helps maximise the effectiveness of your marketing efforts and ensures a higher return on investment.

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  Discover key marketing touchpoints with Matomo 

  The customer’s journey rarely follows a direct route. If you hope to reach more customers and improve their experience, you’ll need to identify and manage individual marketing touchpoints every step of the way.

  While this process looks different for every business, it’s important to remember that your customers’ experience begins long before they interact with your brand for the first time — and carries on long after they complete the purchase. 

  In order to find these touchpoints and measure their effectiveness across multiple marketing channels, you’ll have to rely on accurate data — and a powerful web analytics tool like Matomo can provide those valuable marketing insights. 

  Try Matomo free for 21-days. No credit card required.

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• What is White Label Analytics ? Everything You Need to Know

  6 février 2024, par Erin

  Reports are a core part of a marketing agency’s offering. It’s how you build trust with clients by highlighting your efforts and demonstrating your results. 

  But all too often, those reports deliver a jarring and incohesive experience. The culprit ? The logos, colours and names of third-party brands your agency uses to deliver work and create the reports. 

  Luckily, there’s a way to make sure your reports elevate your agency’s stature ; not undermine it. 

  By white labelling your tools, you can deliver a clear and cohesive brand experience — one that strengthens the client relationship rather than diminishing it. 

  In this article, we explain what white label analytics tools are, why it’s important to white label your analytics solution and how you can do it using Matomo. 

  What is white label analytics ?

  White labelling is the process of redesigning a product or service using your company’s brand. The term comes from the act of putting a white label on a product that covers the original branding and allows the reseller to personalise the product.

  White label analytics, then, is a way to customise your analytics software with your agency’s logo and colours. When you white label your analytics, you ensure your reports, dashboards and interface provide a consistent and familiar user experience.

  

  The alternative is to provide your clients with an analytics report containing the logo and branding of your analytics software provider — whether that’s Google Analytics, Matomo, or another tool. 

  For some clients, it can create a confusing experience that takes attention away from your agency’s results.

  Why white label analytics is important

  There are plenty of reasons to white label your analytics tool, from improving your client’s experience to generating additional revenue. Here are four of the most important benefits to know :

  

  Improve the client experience

  You want your clients to have a seamless user experience with your agency’s brand, whether they visit your website, log into their client portal, or read one of your reports. 

  By white labelling your analytics platform, you can give your clients a visually appealing experience that stays in line with the rest of your branding and doesn’t leave them confused about who they are interacting with or which company is providing the service they pay for. 

  This is especially important if your agency uses other third-party tools like a client portal or productivity platform that also allows for custom branding. 

  Strengthen client relationships

  When you use white labelling to remove solution providers’ logos, you ensure your brand gets all of the credit for the hard work you’ve been doing. This can strengthen the agency-client relationship and reaffirm the importance of your agency. 

  But, white labelling allows you to tell a better story through your reports and increases the perceived value you offer. There are no other brands, logos, or names to confuse the narrative or detract from your key points — or to stop the client from understanding just how much value you provide. 

  Save time and increase productivity 

  White labelling your analytics platform can save your team a significant amount of time when creating client reports. 

  There’s no need to carefully screenshot graphs to add them to your own branded report. You can simply email clients a report using your white labelled analytics platform, assuring them of a seamlessly branded experience.

  The upshot is that your team can spend more time on billable work, improving the value they deliver to existing clients or opening up capacity to take on even more work. 

  Increase monetisation opportunities

  Whether you are an agency or consultant, white labelling an analytics solution gives you the opportunity to package and sell analytics as part of your own services. This can open up new revenue streams, help you to diversify your income, and reach a wider audience.

  The beauty of a white label offering is that there is no allusion to the company providing the underlying service.

  The most important elements of an analytics platform to white label 

  A white label analytics solution should offer a broad range of customisation options that range from surface-level branding to functional elements like tracking codes. 

  Below we take a look at the top components you should be able to customise with your chosen platform. 

  Logo and Favicon

  The logo is the first thing clients will see when they open up their analytics platform or look at your reports. It should make your services instantly recognisable, which is why it’s so jarring when clients read a report with another company’s brand slapped on every chart. 

  This should be the very first thing you change since it will be on almost every page and report your client views. Don’t stop there, however. If you send clients web-based reports, you’ll also want to change the platform’s favicon — the small logo you see next to your website in a browser. 

  Customising both your logo and favicon is easy with Matomo. 

  Just head to Administration, then General Settings and click Use a custom Logo under Brand settings.

  

  Upload your brand, click Save, and it will automatically populate your brand in place of the Matomo logo across the platform, just like in the image above.

  Brand name

  Most analytics platforms will mention their brand names repeatedly across the site, so it’s important to change these, too.

  Otherwise, you risk clients reading your analytics reports in detail or playing around with your platform’s settings and getting confused when another seemingly unrelated name keeps popping up. 

  Again, this is easily done with Matomo’s White Label plugin. 

  Head to Administration, then General Settings. Scroll to the bottom of the page to find WhiteLabel settings.

  Enter your brand or product name in the first box and click Save. 

  

  Just like your logo, this will replace every instance of Matomo’s brand name with your own.

  Brand colours

  Changing your analytics platform’s colours to match your own is almost as important as swapping out the logo. 

  Failure to do so could mean the charts and graphs you add to your client reports could cause confusion. 

  You can also use Matomo’s WhiteLabel settings to change the platform’s background and font colours. 

  Just enter a new header background and font colour using hexadecimal values.

  

  This change will also apply to automated email reports. 

  Custom tracking

  Tracking requests and links are an overlooked element of analytics when it comes to white labelling. Most people wouldn’t think twice about them, but they are an easy way for someone in the know to identify which platform you are using. 

  With Matomo’s White Label plugin, it’s possible to customise every request Matomo makes to your clients’ websites. 

  If left unbranded, tracking requests contain the following references : matomo.js and matomo.php. 

  By clicking the Whitelabel tracking endpoint box on the WhiteLabel settings page, those references will be replaced with js/tracker.js and js/tracker.php

  You’ll need to update your tracking code to reflect these changes, otherwise, requests will still contain Matomo branding. 

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  Links

  Finally, you’ll want to remove any links to any additional content offered by the analytics company. These are usually included to improve the user experience, but they are best removed if you are letting clients access your platform. 

  With Matomo, you can remove all links by clicking the relevant box in WhiteLabel settings. 

  You can also use the Show Marketplace only to Super Users checkbox to limit the visibility of Matomo’s Marketplace to everyone bar Super Users.

  Can you white label Google Analytics ?

  In a word : no. 

  Google Analytics might be the most popular analytics platform, but it comes up short if you want to customise its appearance. 

  This can be a particular problem for agencies that need to stand out from competitors offering the same generic reports. You can add more context, detail and graphs to your analytics reports, of course. But you’ll never be able to create completely custom, brand-cohesive reports using Google Analytics. 

  3 analytics platforms you can white label

  While you can’t white label Google Analytics, there are several web analytics providers that do offer a white labelling service. Here are three of the best :

  Matomo

  As you’ve already seen, Matomo is the ideal web analytics platform if you want to let your own brand shine through. Matomo lets you personalise the entire dashboard and all of your reports. That includes :

  • Adding your brand logo and favicon
  • Changing the font and background colours 
  • Removing third-party links
  • Tracking using custom URLs 
  • Develop your own custom theme

  Matomo offers a 21-day free trial (no credit card required). If you want to get remove the Matomo branding, you need the White Label plugin, which starts at just $179 per year after a free trial.

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  Clicky

  Clicky is a simple, privacy-focused web analytics platform with a white label offering. Like Matomo, you can add your logo and change the platform’s colours. 

  Clicky offers a seven-day free trial and charges a $99 setup fee, with prices starting from $49 and rising to $399. 

  Plausible 

  Plausible is another privacy-focused Google Analytics alternative that offers white labelling. The difference here is that it’s pretty complex to set up. 

  Rather than customising Plausible’s platform, for instance, you need to embed its dashboard into your own user interface. If you want to create your own custom dashboard, you’ll need to use an API. 

  Plausible offers a 30-day free trial.

  Leverage white label analytics today with Matomo

  Don’t put up with confusing unbranded clients a moment longer. White label your analytics platform so the next time you sit down to share insights with your clients, they’ll only see one brand : yours.

  Matomo makes it quick and easy to customise the look of your analytics platform and all of the reports you generate. If you already use Matomo, try the White Label plugin free for 30 days.

  If not, try Matomo with a free 21-day trial. No credit card required. 

  Try Matomo for Free

  21 day free trial. No credit card required.

  
  

  Your email address
  

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  Your Analytics subdomain will be .matomo.cloud (change)

  Choose your analytics subdomain
  

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• Web Analytics Reports : 10 Key Types and How to Use Them

  29 janvier 2024, par Erin

  You can’t optimise your website to drive better results if you don’t know how visitors are engaging with your site.

  But how do you correctly analyse data and identify patterns ? With the right platform, you can use a wide range of web analytics reports to dive deep into the data.

  In this article, we’ll discuss what website analytics reports are, different types, why you need them, and how to use reports to find the insights you need.

  What is web analytics ?

  Website analytics is the process of gathering, processing, and analysing data that shows what users are doing when they visit your website. 

  You typically achieve this with web analytics tools by adding a tracking code that shares data with the analytics platform when someone visits the site.

  

  The visitors trigger the tracking code, which collects data on how they act while on your site and then sends that information to the analytics platform. You can then see the data in your analytics solution and create reports based on this data.

  While there are a lot of web analytics solutions available, this article will specifically demonstrate reports using Matomo.

  What are web analytics reports ?

  Web analytics reports are analyses that focus on specific data points within your analytics platform. 

  For example, this channel report in Matomo shows the top referring channels of a website.

  

  Your marketing team can use this report to determine which channels drive the best results. In the example above, organic search drives almost double the visits and actions of social campaigns. 

  If you’re investing the same amount of money, you’d want to move more of your budget from social to search.

  Why you need to get familiar with specific web analytics reports

  The default web analytics dashboard offers an overview of high-level trends in performance. However, it usually does not give you specific insights that can help you optimise your marketing campaigns.

  For example, you can see that your conversions are down month over month. But, at a glance, you do not understand why that is.

  To understand why, you need to go granular and wider — looking into qualifying data that separates different types of visitors from each other.

  Gartner predicts that 70% of organisations will focus on “small and wide” data by 2025 over “big data.” Most companies lack the data volume to simply let big data and algorithms handle the optimising.

  What you can do instead is dive deep into each visitor. Figure out how they engage with your site, and then you can adjust your campaigns and page content accordingly.

  Common types of web analytics reports

  There are dozens of different web analytics reports, but they usually fall into four separate categories :

  

  • Referral sources : These reports show where your visitors come from. They range from channel reports — search, social media — to specific campaigns and ads.
  • Engagement (on-site actions) : These reports dive into what visitors are doing on your site. They break down clicks, scrolling, completed conversion goals, and more.
  • E-commerce performance : These reports show the performance of your e-commerce store. They’ll help you dive into the sales of individual products, trends in cart abandonment and more.
  • Demographics : These reports help you understand more about your visitors — where they’re visiting from, their browser language, device, and more.

  You can even combine insights across all four using audience segmentation and custom reports. (We’ll cover this in more detail later.)

  How to use 10 important website analytics reports

  The first step is to install the website analytics code on your website. (We include more detailed information in our guide on how to track website visitors.)

  Then, you need to wait until you have a few days (or, if you have limited traffic, a few weeks) of data. Without sufficient website visitor data, none of the reports will be meaningful.

  Visitor Overview report

  First, let’s take a look at the Visitor Overview report. It’s a general report that breaks down the visits over a given time period.

  

  What this report shows :

  • Trends in unique visits month over month
  • Basic engagement trends like the average visit length and bounce rate
  • The number of actions taken per page

  In general, this report is more of a high-level indicator you can use to explore certain areas more thoroughly. For example, if most of your traffic comes from organic traffic or social media, you can dive deeper into those channels.

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  Location report

  Next up, we have the most basic type of demographic report — the Location report. It shows where your visitors tend to access your website from.

  

  What this report shows :

  • The country, state or city your visitors access your website from

  This report is most useful for identifying regional trends. You may notice that your site is growing in popularity in a country. You can take advantage of this by creating a regional campaign to double down on a high performing audience.

  Device report

  Next, we have the Device report, which breaks down your visitors’ devices.

  

  What this report shows :

  • Overall device types used by your visitors
  • Specific device models used

  Today, most websites are responsive or use mobile-first design. So, just seeing that many people access your site through smartphones probably isn’t all that surprising.

  But you should ensure your responsive design doesn’t break down on popular devices. The design may not work effectively because many phones have different screen resolutions. 

  Users Flow report

  The Users Flow report dives deeper into visitor engagement — how your visitors act on your site. It shows common landing pages — the first page visitors land on — and how they usually navigate your site from there.

  

  What this report shows :

  • Popular landing pages
  • How your visitors most commonly navigate your site

  You can use this report to determine which intermediary pages are crucial to keeping visitors engaged. For example, you can prioritise optimisation and rewriting for case study pages that don’t get a lot of direct search or campaign traffic.

  Improving this flow can improve conversion rates and the impact of your marketing efforts.

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  Exit Pages report

  The Exit Pages report complements the Users Flow report well. It highlights the most common pages visitors leave your website from.

  

  What this report shows :

  • The most common exit pages on your website
  • The exit rates of these pages

  Pages with high exit rates fall into two categories. The first are pages where it makes sense that visitors leave, like a post-purchase thank-you page. The second are pages where you’d want your visitors to stay and keep flowing down the funnel. When the rates are unusually high on product pages, category pages, or case study pages, you may have found a problem.

  By combining insights from the Users Flow and Exit Pages reports, you can find valuable candidates for optimisation. This is a key aspect of effective conversion rate optimisation.

  Traffic Acquisition Channel report

  The Acquisition Channels report highlights the channels that drive the most visitors to your site.

  

  What this report shows :

  • Top referring traffic sources by channel type
  • The average time on site, bounce rates, and actions taken by the source

  Because of increasingly privacy-sensitive browsers and apps, the best way to reliably track traffic sources is to use campaign tracking URL. Matomo offers an easy-to-use campaign tracking URL builder to simplify this process.

  Search Engines and Keywords report

  The Search Engines and Keywords report shows which keywords are driving the most organic search traffic and from what search engines.

  

  What this report shows :

  • Search engine keywords that drive traffic
  • The different search engines that refer visitors

  One of the best ways to use this report is to identify low-hanging fruit. You want to find keywords driving some traffic where your page isn’t ranked in the top three results. If the keyword has high traffic potential, you should then work to optimise that page to rank higher and get more traffic. This technique is an efficient way to improve your SEO performance.

  Ecommerce Products report

  If you sell products directly on your website, the Ecommerce Products report is a lifesaver. It shows you exactly how all your products are performing.

  

  What this report shows :

  • How your products are selling
  • The average sale price (with coupons) and quantity

  This report could help an online retailer identify top-selling items, adjust pricing based on average sale prices, and strategically allocate resources to promote or restock high-performing products for maximum profitability.

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  Ecommerce Log report

  If you want to explore every single ecommerce interaction, the Ecommerce Log report is for you. It breaks down the actions of visitors who add products to their cart in real time.

  

  What this report shows :

  • The full journey of completed purchases and abandoned carts
  • The exact actions your potential customers take and how long their journeys last

  If you suspect that the user experience of your online store isn’t perfect, this report helps you confirm or deny that suspicion. By closely examining individual interactions, you can identify common exit pages or other issues.