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• Alias Artifacts

  26 avril 2013, par Multimedia Mike — General

  Throughout my own life, I have often observed that my own sense of nostalgia has a window that stretches about 10-15 years past from the current moment. Earlier this year, I discovered the show “Alias” and watched through the entire series thanks to Amazon Prime Instant Video (to be fair, I sort of skimmed the fifth and final season which I found to be horribly dull, or maybe franchise fatigue had set in). The show originally aired from 2001-2006 so I found that it fit well within the aforementioned nostalgia window.

  
  
  

  But what was it, exactly, about the show that triggered nostalgia ? The computers, of course ! The show revolved around spies and espionage and cutting-edge technology necessarily played a role. The production designer for the series must have decided that Unix/Linux == awesome hacking and so many screenshots featured Linux.

  Since this is still nominally a multimedia blog, I’ll start of the screenshot recon with an old multimedia player. Here is a vintage Mac OS desktop running an ancient web browser (probably Netscape) that’s playing a full-window video (probably QuickTime embedded directly into the browser).

  
  

  

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  Let’s jump right into the Linux side of things. This screenshot makes me particularly sentimental since this is exactly what a stock Linux/KDE desktop looked like circa 2001-2003 and is more or less what I would have worked with on my home computer at the time :

  
  

  

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  Studying that screenshot, we see that the user logs in as root, even to the desktop environment. Poor security practice ; I would expect better from a bunch of spooks.

  Echelon
  Look at the terminal output in the above screenshot– it’s building a program named Echelon, an omniscient spy tool inspired by a real-world surveillance network of the same name. In the show, Echelon is used to supply plot-convenient intelligence. At one point, some antagonists get their hands on the Echelon source code and seek to compile it. When they do, they will have access to the vast surveillance network. If you know anything about how computers work, don’t think about that too hard.

  Anyway, it’s interesting to note that Echelon is a properly autotool’d program– when the bad guys finally got Echelon, installation was just a ‘make install’ command away. The compilation was very user-friendly, though, as it would pop up a nice dialog box showing build progress :

  
  

  

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  Examining the build lines in both that screenshot and the following lines, we can see that Echelon cares about files such as common/db_err.c and bt_curadj.c :

  
  

  

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  A little googling reveals that these files both belong to the Berkeley DB library. That works ; I can imagine a program like this leveraging various database packages.

  Computer Languages
  The Echelon source code stuff comes from episode 2.11 : “A Higher Echelon”. While one faction had gotten a hold of the actual Echelon source code, a rival faction had abducted the show’s resident uber-nerd and, learning that they didn’t actually receive the Echelon code, force the nerd to re-write Echelon from scratch. Which he then proceeds to do…

  
  

  

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  The code he’s examining there appears to be C code that has something to do with joystick programming (JS_X_0, JS_Y_1, etc.). An eagle-eyed IMDb user contributed the trivia that he is looking at the file /usr/include/Linux/joystick.h.

  Getting back to the plot, how could the bad buys possibly expect him to re-write a hugely complex piece of software from scratch ? You might think this is the height of absurdity for a computer-oriented story. You’ll be pleased to know that the writers agreed with that assessment since, when the program was actually executed, it claimed to be Echelon, but that broke into a game of Pong (or some simple game). Suddenly, it makes perfect sense why the guy was looking at the joystick header file.

  This is the first bit of computer-oriented fun that I captured when I was watching the series :

  
  

  

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  This printout purports to be a “mainframe log summary”. After some plot-advancing text about a security issue, it proceeds to dump out some Java source code.

  SSH
  Secure Shell (SSH) frequently showed up. Here’s a screenshot in which a verbose ‘ssh -v’ connection has just been closed, while a telnet command has apparently just been launched (evidenced by “Escape character is ‘^]’.”) :

  
  

  

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  This is followed by some good old Hollywood Hacking in which a free-form database command is entered through any available command line interface :

  
  

  

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  I don’t remember the episode details, but I’m pretty sure the output made perfect sense to the character typing the command. Here’s another screenshot where the SSH client pops up an extra-large GUI dialog element to notify the user that it’s currently negotiating with the host :

  
  

  

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  Now that I look at that screenshot a little more closely, it appears to be a Win95/98 program. I wonder if there was an SSH client that actually popped up that gaudy dialog.

  There’s a lot of gibberish in this screenshot and I wish I had written down some details about what it represented according to the episode’s plot :

  
  

  

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  It almost sounds like they were trying to break into a network computer. Analyzing MD5 structure… public key synthesized. To me, the funniest feature is the 7-digit public key. I’m a bit rusty on the math of the RSA cryptosystem, but intuitively, it seems that the public and private keys need to be of roughly equal lengths. I.e., the private key in this scenario would also be 7 digits long.

  Gadgets
  Various devices and gadgets were seen at various junctures in the show. Here’s a tablet computer from back when tablet computers seemed like fantastical (albeit stylus-requiring) devices– the Fujitsu Stylistic 2300 :

  
  

  

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  Here’s a videophone from an episode that aired in 2005. The specific model is the Packet8 DV326 (MSRP of US$500). As you can see from the screenshot, it can do 384 kbps both down and up.

  
  

  

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  I really regret not writing down the episode details surrounding this gadget. I just know that it was critical that the good guys get it and keep from falling into the hands of the bad guys.

  
  

  

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  As you can see, the (presumably) deadly device contains a Samsung chip and a Lexar chip. I have to wonder what device the production crew salvaged this from (probably just an old cell phone).

  Other Programs

  The GIMP photo editor makes an appearance while scrubbing security camera footage, and serves as the magical Enhance Button (at least they slung around the term “gamma”) :

  
  

  

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  I have no idea what MacOS-based audio editing program this is. Any ideas ?

  
  

  

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  FTP shows up in episode 2.12, “The Getaway”. It’s described as a “secure channel” for communication, which is quite humorous to anyone versed in internet technology.

  
  

  

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• 5 Key Benefits of Using a Tag Manager

  12 décembre 2021, par erin — Analytics Tips, Marketing

  Websites today have become very complex to manage, and as you continue to look for ways to optimise your website, you’ll want to consider using a Tag Manager. 

  A Tag Manager will help your marketing team seamlessly track how your visitors are engaging with your website’s elements. Without a Tag Manager, you are missing out on business-altering insights.

  In this blog, we’ll cover :

  Tag Manager overview 

  A Tag Manager (AKA Tag Management System or TMS) is a centralised system for implementing, managing and tracking events. A tag is just another word for a piece of code on a website that tracks a specific event. 

  An example of a tag tracking code might be Facebook pixels, ad conversions and other website activities such as signing up to a newsletter or PDF download. 

  Triggers are the actual actions that website visitors take that activate the tag. Examples of triggers are things like : 

  • A thank you page view to show that a visitor has completed a conversion action
  • Clicking a download or sign up button 
  • Scroll depth or how far down users are scrolling on your webpage 

  Each of these will give you insights into how your website is performing and how your users are engaging with your content. Going back to the scroll depth trigger example, this would be particularly helpful for validating bounce rate and finding out where users are dropping off on a page. Discover other ways to take advantage of tags and event tracking. 

  

  5 key benefits of a Tag Manager

  1. Removes the risks of website downtime 

  Tags are powerful for in-depth web analytics. However, tagging opens up the potential for non-technical team members to break the front-end of your website in a couple of clicks. 

  A Tag Manager reduces that risk. For example, Matomo Tag Manager lets you preview tags to see if they are firing before pushing them live. You can also give specific users restricted access so you can approve any tagging before it goes live. 

  Tag Managers protect the functionality of your website and ensure that there is no downtime.

  2. Your website will load faster 

  When it comes to the success of your website, page speed is one of the most important factors. 

  Each time you add a tag to your site, you run the risk of slowing down the page speed. This can quickly build up to a poor performing site and frustrate your visitors.

  You can’t track tags if visitors won’t even stay long enough for your site to load. In fact, 1 in 4 visitors would abandon a website that takes more than 4 seconds to load. According to Deloitte, just a 0.1 second difference in loading speed can affect every step of your customer journey. 

  A Tag Manager, on the other hand, is a lightweight option only requiring one single tag. Using a Tag Manager to track events can make all the difference to your website’s performance and user experience.

  3. Greater efficiency for marketing

  Time is critical in marketing. The longer it takes for a campaign to launch, the greater the chances are that you’re missing out on sales opportunities.

  Waiting for the IT team to tag a thank you page before setting an ad live is inefficient and impacts your bottom line.

  Equipping marketing with a Tag Manager means that they’ll be able to launch campaigns faster and more effectively.

  Check out our Marketer’s Guide to Successful Website Event Tracking for more.

  4. Control all of your tracking and marketing tags in one place 

  Keeping track of what tags are on your site and where they’re located is a complicated task if you aren’t using a Tag Manager. Unmanaged tags can quickly pile up and result in errors with your analytics, like counting conversions twice. 

  Using a Tag Manager to centralise your tags in one easy to manage place reduces the chances of human errors. Instead, your team will be able to quickly see what tags are already in place so they aren’t doubling up on tracking.

  5. Reduce work for the IT team 

  Let’s face it, the IT team has more critical tasks at hand than adding tags to the website. Freeing up your IT team to focus on higher priority tasks should always be a goal.

  Tagging, while crucial for marketing, has the potential to create a lot of extra work for your website developers. Inserting code for each individual tag is time-consuming and means you aren’t collecting data in the meantime.

  Rather than overloading your IT team, empower your marketing team with the ability to add tags with a few clicks. 

  How to choose a Tag Management System

  There are many tools to choose from and the default option tends to be Google Tag Manager (GTM). But before you implement GTM or any other Tag Management Solution, we highly recommend asking these questions :

  1. What are my goals for a Tag Manager ? Before purchasing a Tag Manager, or any tool for that matter, understanding your goals upfront is best practice.
  2. Does the solution offer Tag Manager training resources ? If online Tag Manager training and educational resources are available for the tool, then you’ll be able to hit the ground running and start to see an ROI instantly.
  3. Can I get online support ? In case you need any help with the tool, having access to online support is a big bonus. 
  4. Is it compliant with privacy regulations ? If your business is already compliant, in the process of becoming compliant or future-proofing your tech stack for looming privacy regulations, then researching this is crucial. 
  5. How much does it cost ? If it’s “free”, find out how and why. In most cases, free solutions are just vehicles for collecting data to advertise to your users. 
  6. What do others think about the Tag Manager ? Check out reviews on sites like Capterra or G2 to find out how other businesses rate the tool. 

  Google Tag Manager alternative

  As privacy becomes a greater concern globally for end-users and governments, many businesses are looking for alternatives to the world’s largest advertising company – Google.

  Matomo Tag Manager is more than a Google Tag Manager alternative. With Matomo Tag Manager, you get a GDPR, HIPAA, CCPA and PECR compliant, open source Tag Manager and your data is 100% yours to own.

  Plus, with Matomo Tag Manager you only need one single tracking code for all of your website and tag analytics. No matter what you are tracking (scrolls, clicks, downloads, Heatmaps, visits, etc.), you will only ever need one piece of code on your website and one tool to manage it all. 

  The takeaway 

  Tagging is powerful but can quickly become complicated, risky and time-consuming. Tag Managers reduce these obstacles allowing you to set tags and triggers effortlessly. It empowers marketing teams, streamlines processes and removes the reliance on IT.

  Ready to try Matomo Tag Manager ? Start your 21-day free trial now – no credit card required. 

• Use data to develop impactful video content

  28 septembre 2021, par Ben Erskine — Analytics Tips, Plugins

  Creating impactful video content is at the heart of what you do. How you really engage with your audience, change behaviours and influence customers to complete your digital goals. But how do you create truly impactful marketing content ? By testing, trialling, analysing and ultimately tweaking and reacting to data-informed insights that gear your content to your audience (rather than simply producing great content and shooting arrows in the dark).

  Whether you want to know how many plays your video has, finish rates, how your video is consumed over time, how video was consumed on specific days or even which locations users are viewing your video content. Media Analytics will gather all of your video data in one place and provide answers to all of these questions (and much more).

  

  What is impactful video content ?

  Impactful video content grabs your audience’s attention, keeps their attention and promotes them to take measurable action. Be that time spent on your website, goal completion or brand engagement (including following, commenting or sharing on social). Maybe you’ve developed video content, had some really great results, but not consistently, nor every time and it can be difficult to identify what exactly it is that engages and entices each and every time. And we all want to find where that lovely sweet spot is for your audience.

  Embedded video on your website can be a marketing piece that talks about the benefits of your product. Or can be educational or informative that support the brand and overall impression of the brand. And at the very best entertaining at the same time. 

  84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Building trust, knowledge and engagement are simply quicker with video. Viewers interact more, and are engaged longer with video, they are more likely to take in the message and trust what they are seeing through educational, informative or even entertaining video marketing content than solely through reading content on a website. And even better they take action, complete goals on your website and engage with your brand (potentially long term).

  It is not only necessary to have embedded video content on your website, it needs to deliver all the elements of a well functioning website, creating the very best user experience is essential to keeping your viewers engaged. This includes ensuring the video is quick to load, on-brand, expected (in format and tone) and easy to use and/or find. Ensuring that your video content is all of these things can mean that your website users will stick around longer on your website, spend more time exploring (and reading) your website and ultimately complete more of your goals. With a great user experience, your users, in turn, are more likely to come back again to your website and trust your brand. 

  All great reasons to create impactful video content that supports your website and brand ! And to analyse data around this behaviour to repeat (or better) the video content that really hits the mark.

  

  Let’s talk stats

  In terms of video marketing, there are stats to support that viewers retain 95% of a message when they view it in a video format. The psychology behind this should be fairly obvious. It is easier (and quicker) for humans to consume video and watch someone explain something than it is to read and take action. Simply look at the rise of YouTube for explanatory and instructional video content !

  And how about the 87% of marketers that report a positive ROI on using video in their marketing ? This number has steadily increased since 2015 and matches the increase in video views over the years. This should be enough to demonstrate that video marketing is the way forward, however it needs to be the right type of video to create impact and engagement.

  Do you need more reasons to consider honing and refining your video content for your audience ? And riding this wave of impactful video marketing success ?

  

  But, how do we do that ?

  So, how do you make content that consistently converts your audience to engaged customers ? The answer is in the numbers. The data. Collecting data on each and every piece of media that is produced and put out into the world. Measuring everything, from where it is viewed, how it is viewed, how much of it is viewed and what is your viewer’s action after the fact.

  While Vimeo and YouTube have their own video analytics they are each to their own, meaning a lot more work for you to combine and analyse your data before forming insights that are useful. 

  Your data is collected by external parties, and is owned and used by these platforms, for their own means. Using Web Analytics from Matomo to collect and collate media data can mean your robust data insights are all in one place. And you own the data, keeping your data private, clean and easy to digest. 

  Once your data is across a single platform, your time can be spent on analysing the data (rather than collating) and discovering those super valuable insights. Additionally, these insights can be collated and reported, in one place, and used to inform future digital and video marketing planning. Working with the data and alongside creative teams to produce video that talks to your audience in an impactful way.

  The more data that is collected the deeper the insights. Saving time and money across a single platform and with data-backed insights to inform decisions that can influence the time (and money) spent producing video content that truly hits the mark with your audience. No more wasted investment and firing into the dark without knowledge. 

  Interrogating the ideal length of your video media means it is more likely to be viewed to the end. Or understanding the play rate on your website of any video. How often is the video played ? And which is played more often ? Constant tweaking and updating of your video content planning can be informed by data-driven human-centric insights. By consistently tracking your media, analysing and forming insights you can build upon past work, and create a fuller picture of who your audience is and how they will engage with future video content. Understanding your media over time can lead to informed decisions that can impact the video content and the level of investment to deliver ROI that means something.

  

  Wrap Up

  Media Analytics puts you at the heart of video engagement. No more guessing at what your audience wants to see, how long or when. Make every piece of video content have the impact you want (and need) to drive engagement, goal completion and customer conversion. Create a user experience that keeps your users on your website for longer. Delivering on all of those delicious digital marketing goals and speaking the language of key stakeholders throughout the business. Back your digital marketing, with truly impactful content, and above all else deliver to your audience content that keeps them engaged and coming back for more.

  Don’t just take our word for it ! Take a look at what Matomo can offer you with streamlined and insightful Media Analytics, all in one place. And go forth and create impactful content, that matters.

  Next steps :

  Check out our detailed user guide to Media Analytics

  Or, if you have questions, see our helpful Video & Audio Analytics FAQ’s