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• LGPD : Demystifying Brazil’s New Data Protection Law

  31 août 2023, par Erin — Privacy

  The General Personal Data Protection Law (LGPD or Lei Geral de Proteção de Dados Pessoais) is a relatively new legislation passed by the Brazilian government in 2018. The law officially took effect on September 18, 2020, but was not enforced until August 1, 2021, due to complications from the COVID-19 pandemic.

  For organisations that do business in Brazil and collect personal data, the LGPD has far-reaching implications, with 65 separate articles that outline how organisations must collect, process, disclose and erase personal data.

  In this article, you’ll learn what the LGPD is, including its contents and how a legal entity can be compliant.

  What is the LGPD ?

  The LGPD is a new data protection and privacy law passed by the Federal Brazilian Government on May 29, 2018. The purpose of the law is to unify the 40 previous Brazilian laws that regulated the processing of personal data.

  

  Many of the older laws have been either updated or removed to accommodate this change. The LGPD comprises 65 separate articles, and each covers a different area of the legislation, such as the rights of data subjects and the legal bases on which personal data may be collected. It also sets out the responsibilities of the National Data Protection Authority (ANPD), a newly created agency responsible for the guidance, supervision and enforcement of the LGPD.

  LGPD compliance is essential for organisations wishing to operate in Brazil and collect personal data for commercial purposes, whether online or offline. However, understanding the different rules and regulations and even figuring out if the LGPD applies to you can be challenging.

  Fortunately, the LGPD is relatively easy to understand and shares many similarities with the General Data Protection Regulation (GDPR), the data protection law implemented on May 25, 2018, by the European Union. This may help you better understand why the LGPD was enacted, the policies it contains and the goals it hopes to achieve. Both laws are very similar, but some items are unique to Brazil, such as what qualifies as a legal basis for collecting personal data.

  For these reasons, organisations should not apply a one-size-fits-all approach to GDPR and LGPD compliance, for they are different laws with different guiding principles and requirements.

  Who does the LGPD apply to, and who is exempt ?

  The LGPD applies to any natural person, public entity and private entity that collects, processes and stores personal data for commercial purposes within the national territory of Brazil. The same also applies to those who process the personal data of Brazilian and non-Brazilian citizens within the national territory of Brazil, even if the data processor is outside of Brazil. It also applies to those who process personal data collected from the national territory of Brazil.

  So, what does this all mean ? 

  Regardless of your location, if you conduct any personal data processing activities in Brazil or you process data that was collected from Brazil, then there is a high possibility that the LGPD applies to you. This is especially true if the data processing is for commercial purposes ; or, to be more precise, for the offering or provision of goods or services. It also means that subjects whose personal data is collected under these conditions are protected by the nine data subject rights.

  There are exceptions where the LGPD does not apply to data processors. These include if you process personal data for private or non-commercial reasons ; for artistic, journalistic and select academic purposes ; and for the purpose of state security, public safety, national defence and activities related to the investigation and prosecution of criminal offenders. Also, if the processed data originates from a country with similar data protection laws to Brazil, such as any country in the European Union (where the GDPR applies), then the LGPD will not apply to that individual or organisation.

  For these reasons, it is vital that you are familiar with the LGPD so that your data processing activities comply with the new standards. This is also important for the future, as an estimated 75% of the global population’s personal data will be protected by a privacy regulation. Getting things right now will make life easier moving forward.

  What are the nine LGPD data subject rights ?

  The LGPD has nine data subject rights. These protect the rights and freedoms of subjects, regardless of their political opinion and religious belief.

  

  These rights, listed under Article 19 of the LGPD, confirm that a data subject has the right to :

  1. Confirm the processing of their data.
  2. Access their data.
  3. Correct data that is incomplete, not accurate and out of date.
  4. Anonymize, block and delete data that is excessive, unnecessary and was not processed in compliance with the law.
  5. Move their data to a different service provider or product provider by special request.
  6. Delete or stop using personal data under certain circumstances.
  7. Gain information about who the data processor has shared the processed data with, including private and public entities.
  8. Be informed as to what the consequences may be for denying consent to the collection of personal data.
  9. Revoke consent to have their personal data processed under certain conditions.

  Many of these data subject rights are like the GDPR. For example, both the GDPR and LGPD give data subjects the right to be informed, the right to access, the right to data portability and the right to rectify false data. However, while the LGPD has nine data subject rights, the GDPR has only eight. What is the extra data subject right ? The right to gain information on who a data processor has shared your data with.

  There are other slight differences between the GDPR and LGPD with regard to data subject rights. For instance, the GDPR has a clear right to restrict certain data processing activities, such as those related to automation. The LGPD has this, too. But the subject of data collection automation is under Article 20, separate from all the data subject rights listed under Article 19.

  Under what conditions can personal data in Brazil be processed ?

  There are various conditions under which organisations can legally conduct personal data processing in Brazil. The aim of these conditions is to give data subjects confidence — that their personal data is processed for only safe, legal and ethical reasons. Also, the conditions help data processors, both individuals and organisations, determine if they have a legal basis for processing personal data in or in relation to Brazil.

  

  According to Article 7 of the LGPD, data processing may only be carried out if done :

  1. With consent by the data subject.
  2. To comply with a legal or regulatory obligation.
  3. By public authorities to assist with the execution of a public policy, one established by law or regulation.
  4. To help research entities carry out studies ; granted, when possible, subjects can anonymize their data.
  5. To carry out a contract or preliminary procedure, in particular, one related to a contract where the data subject is a party.
  6. To exercise the right of an arbitration, administration or judicial procedure.
  7. To protect the physical safety or life of someone
  8. To protect the health of someone about to undergo a procedure performed by health entities
  9. To fulfill the legitimate interests of a data processor, unless doing so would compromise a data subject’s fundamental rights and liberties.
  10. To protect one’s credit score.

  Much like the nine data subject rights, there are key differences between the LGPD and GDPR. The GDPR has six lawful bases for data processing, while the LGPD has ten. One notable addition to the LGPD is for the protection of one’s credit score, which is not covered by the GDPR. Another reason to ensure compliance with both data protection laws separately.

  LGPD vs. GDPR : How do they differ ?

  The LGPD was modeled closely on the GDPR, so it’s no surprise the two are similar. 

  Both laws ensure a high level of protection for the rights and freedoms of data subjects. They outline the legal justifications for data processing, establish the responsibilities of a data protection authority and lay out the penalties for non-compliance. That said, there are key differences between them.

  First, data subject rights ; the LGPD has nine, while the GDPR has eight. The GDPR gives data subjects the right to request a human review of automated decision-making, while the LGPD does not. Second, the legal bases for processing ; the LGPD has ten, while the GDPR has six. The four legal bases unique to the LGPD are : for protection of credit, for protection of health, for protection of life and for research entities carrying out studies.

  Both the LGPD and GDPR have different non-compliance penalties. The maximum fine for an infraction under the GDPR is up to €20 million (or 4% of the offender’s annual global revenue, whichever is higher). The maximum fine for an LGPD infraction is up to 50 million reais (around €9.2 million), or up to 2% of an offender’s revenue in Brazil, whichever is higher.

  6 steps to LGPD compliance with Matomo

  Below are steps you can follow to ensure your organisation is LGPD compliant. You’ll also learn how Matomo can help you comply quickly and easily.

  

  Let’s dive in.

  1. Appoint a DPO

  A DPO is a person, group, or organisation that communicates with data processors, data subjects, and the ANDP.

  Curiously, the LGPD lets you appoint your own DPO — even if they reside out of Brazil. So if the LGPD applies to you, you can appoint someone in your organisation to be a DPO. Just make sure that the nominated person has the understanding and capacity to perform the role’s duties.

  2. Assess your data

  Once you’re familiar with the LGPD and confirm your eligibility for LGPD compliance, take the time to assess your data. If you plan to collect data within the territory of Brazil, you’ll need to confirm the exact location of your data subjects. 

  To do this in Matomo, simply go to the previous year’s calendar. Then click on visitors, go to locations, and look for Brazil under the “Region” section. This will tell you how many of your web visitors are located in Brazil.

  

  3. Review privacy practices

  Review your existing privacy policies and practices, as there’s a good chance they’ll need to be updated to comply with the LGPD. Also, review your data sharing and third-party agreements, as you may need to communicate these new policies to partners that you rely on to deliver your services. 

  Lastly, review your procedures for tracking personal data and Personally Identifiable Information (PII). You may need to modify the type of data that you track to comply with the LGPD. You may even be tracking this data without your knowledge.

  4. Anonymize tracking data

  Data subjects under the LGPD have the right to request data anonymity. Therefore, to be LGPD compliant, your organisation must be able to accommodate for such a request.

  Fortunately, Matomo has various data anonymization techniques that help you protect your data subject’s privacy and comply with the LGPD. These techniques include the ability to anonymize previously tracked raw data, anonymize visitor IP addresses, and anonymize relevant geo-location data such as regions, cities and countries.

  

  You can find these features and more under the Anonymize data tab within the Privacy menu on the Matomo Settings page. Learn more about how to configure privacy settings in Matomo.

  5. Comply with LGPD consent laws without cookies

  By using Matomo to anonymize the data of your data subjects, this enables you to comply with LGPD consent laws and remove the need to display cookie consent banners on your website. This is made possible by the fact that Matomo is a cookieless tracking web analytics platform.

  Unlike other web analytics platforms like Google Analytics, which collect and use third-party cookies (persistent data that remains on your device, until that data expires or until you manually delete it) for their “own purposes,” Matomo is different. We use alternative means to identify web visitors, such as count the number of unique IP addresses and perform browser fingerprinting, neither of which involve the collection of personal data.

  As a result, you don’t have to display cookie consent banners on your website, and you can track your web visitors even if they disable cookies.

  6. Give users the right to opt-out

  Under the LGPD, data subjects have the right to opt-out of your data collection procedures. For this reason, make sure that your web visitors can do this on your website.

  

  You can do this in Matomo by adding an opt-out from tracking form to your website. To do this, click on the cog icon in the top menu, load the settings page, and click on the Users opt-out menu item in the Privacy section. Then follow the instructions to customise and publish the Matomo opt-out form.

  Achieve LGPD compliance with Matomo

  Like GDPR for Europe, the LGPD will impact organisations doing business in Brazil. And while they both share much of the same definitions and data subject rights, they differ on what qualifies as a legal basis for processing sensitive data. Complying with the GDPR and LGPD separately is non-negotiable and essential to avoiding maximum fines of €20 million and €9.2 million, respectively.

  

  As a web analytics platform with LGPD compliance, Matomo prioritises data privacy without compromising performance. Switch to a powerful LGPD-compliant web analytics platform that respects users’ privacy. 

  Get a 21-day free trial of Matomo today. No credit card required.

  Disclaimer

  We are not lawyers and don’t claim to be. The information provided here is to help give an introduction to LGPD. We encourage every business and website to take data privacy seriously and discuss these issues with your lawyer if you have any concerns.

• DTS Error when nesting `amix` filter in ffmpeg [closed]

  25 août 2023, par GBathie

  I am trying to create an audio file that contains multiple occurrences of other samples (think of music notes), using ffmpeg.

  


  I am using the following command :

  


  ffmpeg -f lavfi -i 'sine=frequency=87.31:sample_rate=44100' -f lavfi -i 'sine=frequency=783.99:sample_rate=44100' -filter_complex '[0]asplit=2[s0][s1];[s0]atrim=duration=0.157[s2];[s1]atrim=duration=1.157[s3];[s2][s3]amix=inputs=2[s4];[1]atrim=duration=0.165[s5];[s4][s5]amix=inputs=2[s6]' -map '[s6]' test.mp3 -y


  


  It generates two sine waves in place of notes, and builds a file containing the first note twice, and the second note once.
I then mix the result using two amix filters. I cannot use a single amix filter because, in practice, I have more notes that the maximum number of inputs that amix can take (1024).

  


  The graph looks like this :


  


  Running this commands gives me the following output, which complains about "Queue input backwards in time" :

  


  
ffmpeg version 4.2.7-0ubuntu0.1 Copyright (c) 2000-2022 the FFmpeg developers
  built with gcc 9 (Ubuntu 9.4.0-1ubuntu1~20.04.1)
  configuration: --prefix=/usr --extra-version=0ubuntu0.1 --toolchain=hardened --libdir=/usr/lib/x86_64-linux-gnu --incdir=/usr/include/x86_64-linux-gnu --arch=amd64 --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opencl --enable-opengl --enable-sdl2 --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-nvenc --enable-chromaprint --enable-frei0r --enable-libx264 --enable-shared
  libavutil      56. 31.100 / 56. 31.100
  libavcodec     58. 54.100 / 58. 54.100
  libavformat    58. 29.100 / 58. 29.100
  libavdevice    58.  8.100 / 58.  8.100
  libavfilter     7. 57.100 /  7. 57.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  5.100 /  5.  5.100
  libswresample   3.  5.100 /  3.  5.100
  libpostproc    55.  5.100 / 55.  5.100
Input #0, lavfi, from 'sine=frequency=87.31:sample_rate=44100':
  Duration: N/A, start: 0.000000, bitrate: 705 kb/s
    Stream #0:0: Audio: pcm_s16le, 44100 Hz, mono, s16, 705 kb/s
Input #1, lavfi, from 'sine=frequency=783.99:sample_rate=44100':
  Duration: N/A, start: 0.000000, bitrate: 705 kb/s
    Stream #1:0: Audio: pcm_s16le, 44100 Hz, mono, s16, 705 kb/s
Stream mapping:
  Stream #0:0 (pcm_s16le) -> asplit
  Stream #1:0 (pcm_s16le) -> atrim
  amix -> Stream #0:0 (libmp3lame)
Press [q] to stop, [?] for help
Output #0, mp3, to 'test.mp3':
  Metadata:
    TSSE            : Lavf58.29.100
    Stream #0:0: Audio: mp3 (libmp3lame), 44100 Hz, mono, fltp (default)
    Metadata:
      encoder         : Lavc58.54.100 libmp3lame
[libmp3lame @ 0x557929fb5400] Queue input is backward in time
    Last message repeated 1 times
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854774620
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775760
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775632
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775504
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775376
[libmp3lame @ 0x557929fb5400] Queue input is backward in time
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775248
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775120
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854774992
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854774864
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775760
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775632
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775504
[libmp3lame @ 0x557929fb5400] Queue input is backward in time
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775376
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775248
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775120
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854774992
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854774864
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775760
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775632
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775504
[libmp3lame @ 0x557929fb5400] Queue input is backward in time
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775376
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775248
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775120
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854774992
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854774864
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775760
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775632
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775504
[libmp3lame @ 0x557929fb5400] Queue input is backward in time
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775376
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775248
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775120
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854774992
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854774864
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775760
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775632
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775504
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775376
[mp3 @ 0x557929fb7280] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 6959 >= -9223372036854775248
size=      10kB time=00:00:00.18 bitrate= 428.0kbits/s speed=22.2x    
video:0kB audio:9kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 2.361386%


  


  Q : What is the issue, and how can I solve it ?

  


  Note that the issue disappears if I use a single amix filter, but I cannot do this in practice.

  


• Increasing Website Traffic : 11 Tips To Attract Visitors

  25 août 2023, par Erin — Analytics Tips, Marketing

  For your website and business to succeed, you need to focus on building traffic.

  However, you aren’t the only one with that goal in mind.

  There are millions of other websites trying to increase their traffic as well. With that much competition, it’s important to make sure your website stands out. Accomplishing that can require a great deal of strategy.

  We’ve compiled a list of tips to help you develop a solid plan for increasing website traffic, to expand your reach, grow your audience and boost customer engagement levels — creating more opportunities for your business.Using these tips, more visitors will find their way to your website — meaning more customers for your business.

  Why is website traffic important ?

  Website traffic is essentially the number of people visiting your website. When someone lands on your site, they’re considered a visitor and increase your website traffic. 

  When your website traffic is high, you’ll get more clicks, customer interactions and brand engagement. As a result, search engines will have a positive impression of your website and send more people there, meaning even more people will see your content and have the opportunity to buy your product.

  When using a website for your business or any other venture, tracking your website traffic using a web analytics solution like Matomo is critical.

  

  With over 200 million actively maintained and visited websites in 2023, it’s important to make sure yours stands out if you want to increase your website traffic and grow your online presence. 

  11 tips for increasing website traffic

  Here are 11 tips to increase your organic traffic and elevate your business.

  1. Perfect your SEO

  Optimising your website to show up in search engine results shouldn’t be overlooked, as 63% of consumers start researching a product by using a search engine. Search engine optimisation, or SEO, increases the visibility and discoverability of your website on search engine results pages (SERPs). SEO targets organic searches, which means it doesn’t add to social media traffic, direct traffic or referrals, and it isn’t paid traffic.

  SEO is number one on this list for a reason — most of these tips will directly, or indirectly, improve your SEO efforts. 

  Steps to improve your search engine optimisation can include :

  • Using relevant keywords that are incorporated naturally throughout your content
  • Using a web analytics tool like Matomo, with its search keyword feature, to gain insights and identify opportunities for improvement
  • Using descriptive meta titles and meta descriptions
  • Link to your own content internally with descriptive anchor tags, and make sure unused pages are removed 
  • Keeping your target audience in mind and marketing your content toward them
  • Making sure your website’s structure is optimised to be mobile-friendly, fast and responsive — such as with Matomo’s SEO Web Vitals feature, which monitors key metrics like your website’s page speed and loading performance, pivotal for optimising search engine results

  2. Research the competition

  It’s important to remember that while your business might be unique, it’s likely not the only one in its field. Thousands of other websites from other companies are also looking to improve their website traffic and increase sales, and you have to outcompete them.

  Looking at what your competitors are doing is vital from a strategic perspective. You can see what their content looks like, how they’re framing their specific use cases and what target audience they’re marketing toward.

  Knowing what your competitors are doing can help you find ways to improve your content and make it unique. Are your competitors missing a specific use case or neglecting a particular audience ? Fill in their content gaps on your website, and pick up the traffic they’re missing.

  3. Create high-quality, evergreen content

  If your content is high-quality, visitors will read more of it and stay longer on your site. This obviously increases the likelihood they will purchase your product or service, and it tells search engines that your website is a good answer for a search query.

  High-quality content will also be shared more often, leading to even more website traffic. You should aim to develop content that doesn’t lose relevance over time (aka “evergreen content”). If you include time-sensitive data, statistics or content in your website, blog posts or articles, it’ll be relevant only around that time frame. 

  While this month’s viral content is highly popular, it likely won’t be relevant in a few months. Instead, if you ensure your content is evergreen, it will continue to get engagement long after it’s published.

  4. Implement creative visuals

  It’s important to have engaging, fun and interactive media on your website to keep visitors on your site longer. Like good content, interesting visuals (and the resulting longer visits) can translate to more purchases (and favourable assessments by search engines).

  

  Media can take the form of videos, infographics, images or web graphics. 

  With Matomo’s Media Analytics feature, you can automatically gain even deeper insights into how your visitors engage with your media content, enhancing your understanding of their preferences and behaviours.

  If you have interesting, captivating visuals, visitors will be more likely to stay on your website longer and see what you have to offer. Without captivating visuals to break up walls of text, you’ll likely find visitors will tend to leave your site in favour of something more engaging.

  Just make sure you design your visuals with your target audience in mind. Flashy, fun graphics might not be a good fit for a professional audience, but they’re great for younger audiences. If you get your audience correct, they may also share the images with others. Depending on your business, that might be a useful infographic shared across LinkedIn, or a picture of a clever use case shared on Pinterest. 

  As a bonus, if other companies use your graphics on their websites, that earns you some backlinks — more on those in a bit.

  5. Create a comprehensive knowledge base

  Having a knowledge base is critical to making sure your service or product is well understood and well documented, especially in the tech industry. If a visitor or potential customer is interested in your product or service, they need to know exactly what it will do for them and that they have a good foundation of support in case they need help. A knowledge base is also a good place for internal links (more on those in a bit).

  Visitors can also use your knowledge base as a source of information, and if they cite you as a source, that’ll lead right back to more website traffic for you (see our backlinks section for more about this). If your website is a good source of information, visitors will come back to it again and again.

  6. Use social media often and consistently

  Digital marketing nowadays heavily relies on social media platforms. Having an online presence no longer means just having a website — if you’re not using social media sites, you’re missing out on a huge portion of potential visitors and customers.

  A strong social media presence with profiles on platforms like Facebook, X (formerly Twitter), Instagram or LinkedIn can be invaluable for increasing your website traffic. Visitors to your social media profiles will click on regularly shared content, read your blog posts and possibly become customers.

  Participating in relevant communities and networking with other companies in groups in your industry can also be invaluable. If you participate in online communities and forums for your niche, you can offer insight, answer questions and plug your website. All of this will increase your clicks, which will increase your website traffic.

  If you’ve managed to build your own community on social media, make sure to keep them engaged ! Implementing your own forum, hosting live chats and Q&As, offering helpful and engaging content will make sure visitors keep coming back and spreading the word. 

  7. Use email marketing or newsletters

  Having an email list and sending marketing emails or newsletters is a great way to increase website traffic. You can offer exclusive content, and promise discounts or resources to your subscribers for when they return to your website. This will help keep your loyal audience engaged, entice new customers to subscribe to your newsletter, give you a chance to upsell to people who have already expressed an interest in your product and potentially convert curious subscribers into customers.

  8. Make sure your content can earn backlinks

  A backlink is when a website links to a different website — ideally using relevant anchor text — and it’s an effective strategy for increasing referral traffic, that is, visitors who get to your website via a link on another website. The more backlinks you have, the more your referral traffic will increase. Social share buttons make it easy for people to cite you on social platforms, too. 

  We’ve already talked about making expert content that’s link-worthy, but also make sure that you’re creating linkable assets (like those interesting visuals mentioned earlier), building relationships with other sites that will link to you (like by inviting an expert or influencer to write on your page and promote it from their platform, or by writing your own guest content for their sites) and sharing your own content. All of this can help increase your referral traffic, particularly when you’re linked from websites with a higher domain authority than you have.

  You can also make sure your website is listed in online directories. Some sites will do interviews and roundups, as well — these are great opportunities to increase your backlinks.

  9. Optimise your CTR

  Click-through rate, or CTR, is the percentage of users who click on specific links to your website. A high CTR means your visitors are following a link — whether in an advertisement, a search result or a social media post — and a low CTR means they’re passing it by. Optimising your CTR can greatly improve your website traffic.

  To improve CTR, identify successful elements such as copy, imagery, and offers in your ads, enabling you to amplify effective elements and minimise less impactful ones.

  10. Ensure your website is responsive and mobile-friendly

  If a visitor is frustrated by your site being slow, laggy, clunky or not mobile-friendly, they won’t stay long. That doesn’t look good to search engines if that’s how your visitors got there. Your website needs to be clean, responsive, user-friendly and accessible.

  If your website is slow, try increasing your website’s performance by :

  • Optimising images : Reduce the size of images and compress them for faster load times. Opt for JPEG format for photos and PNG format for graphics. 
  • Limit the use of plugins : If you are using a CMS like WordPress, consider removing plugins that are unnecessary or not essential.
  • Embrace lazy loading : To further enhance site speed and reduce initial load times, set up your site to load images and content only as visitors scroll down. Prioritising the content and images at the top of the page makes the site feel faster. Some CMS platforms will offer this option, but others may require a bit of coding to set this up. 

  Many people rely on their phones to research services or products, especially if they’re doing a quick search. Make sure your website is friendly to mobile users. It should scale vertically and scroll smoothly so users aren’t frustrated when using your site. They should be able to find the info they need immediately without any technical issues.

  11. Track your website’s metrics

  As you test out each of these strategies to increase your web traffic, don’t forget to closely analyse the performance of your site. To truly understand the impact of your efforts, you’ll need a reliable web analytics solution. Think of a dependable web analytics solution as your website’s GPS. Without it, you’d be lost, unsure of your direction and missing out on valuable insights to steer your growth.

  Matomo is a powerful web analytics tool that can help you do just that by providing information on your site visitors and campaign performance, complemented by an array of behavioural analytics features that delve into user interactions. Among these, our heatmap feature stands out, enabling greater insights into user interactions and optimisation of your site’s effectiveness.

  

  Google Analytics is another powerful analytics option, though it has challenges with data accuracy ; there are multiple other web analytics solutions as well.

  Regardless of what web analytics solution you choose, the process of analysing your website metrics is incredibly important for identifying areas of improvement to increase website traffic.

  Increasing your web traffic is a process

  Increasing website traffic isn’t something you accomplish overnight. It’s a comprehensive, ongoing endeavour that requires constant analysis and fine-tuning. 

  By applying these tips to create consistent, high-quality content that gets spotlighted on search engines, shared on social media and returned to again and again, you’ll see a steady stream of increased traffic. 

  With Matomo, you can understand your visitor behaviour to see what works and what doesn’t as you work to increase your website traffic. Get your free 21-day trial now. No credit card required.