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  • How to get .mp4 videos from motion on a Raspberry Pi ?

    3 novembre 2017, par Maarti

    I use motion on my laptop and it works perfectly in any format. But when I use it on my Raspberry Pi 3 (Raspbian Jessie) with the Raspberry Camera V2, the only formats that work are : .avi and .swf.

    When I choose any other format, the output video is a "0 sec video" that is played and closed instantly.

    I would like to have .mp4 or .ogg output so I can read it easily with HTML5.

    Here is the motion codec documentation.

    Here is my config file :

    ############################################################
    # Daemon
    ############################################################

    # Start in daemon (background) mode and release terminal (default: off)
    daemon on

    # File to store the process ID, also called pid file. (default: not defined)
    process_id_file /var/run/motion/motion.pid

    ############################################################
    # Basic Setup Mode
    ############################################################

    # Start in Setup-Mode, daemon disabled. (default: off)
    setup_mode off


    # Use a file to save logs messages, if not defined stderr and syslog is used. (default: not defined)
    #logfile /mnt/camshare/Cam1/motion.log
    logfile /tmp/motion.log

    # Level of log messages [1..9] (EMR, ALR, CRT, ERR, WRN, NTC, INF, DBG, ALL). (default: 6 / NTC)
    log_level 2

    # Filter to log messages by type (COR, STR, ENC, NET, DBL, EVT, TRK, VID, ALL). (default: ALL)
    log_type all

    ###########################################################
    # Capture device options
    ############################################################

    # Videodevice to be used for capturing  (default /dev/video0)
    # for FreeBSD default is /dev/bktr0
    #videodevice /dev/video0

    # v4l2_palette allows to choose preferable palette to be use by motion
    # to capture from those supported by your videodevice. (default: 17)
    # E.g. if your videodevice supports both V4L2_PIX_FMT_SBGGR8 and
    # V4L2_PIX_FMT_MJPEG then motion will by default use V4L2_PIX_FMT_MJPEG.
    # Setting v4l2_palette to 2 forces motion to use V4L2_PIX_FMT_SBGGR8
    # instead.
    #
    # Values :
    # V4L2_PIX_FMT_SN9C10X : 0  'S910'
    # V4L2_PIX_FMT_SBGGR16 : 1  'BYR2'
    # V4L2_PIX_FMT_SBGGR8  : 2  'BA81'
    # V4L2_PIX_FMT_SPCA561 : 3  'S561'
    # V4L2_PIX_FMT_SGBRG8  : 4  'GBRG'
    # V4L2_PIX_FMT_SGRBG8  : 5  'GRBG'
    # V4L2_PIX_FMT_PAC207  : 6  'P207'
    # V4L2_PIX_FMT_PJPG    : 7  'PJPG'
    # V4L2_PIX_FMT_MJPEG   : 8  'MJPEG'
    # V4L2_PIX_FMT_JPEG    : 9  'JPEG'
    # V4L2_PIX_FMT_RGB24   : 10 'RGB3'
    # V4L2_PIX_FMT_SPCA501 : 11 'S501'
    # V4L2_PIX_FMT_SPCA505 : 12 'S505'
    # V4L2_PIX_FMT_SPCA508 : 13 'S508'
    # V4L2_PIX_FMT_UYVY    : 14 'UYVY'
    # V4L2_PIX_FMT_YUYV    : 15 'YUYV'
    # V4L2_PIX_FMT_YUV422P : 16 '422P'
    # V4L2_PIX_FMT_YUV420  : 17 'YU12'
    #
    v4l2_palette 7

    # Tuner device to be used for capturing using tuner as source (default /dev/tuner0)
    # This is ONLY used for FreeBSD. Leave it commented out for Linux
    ; tunerdevice /dev/tuner0

    # The video input to be used (default: -1)
    # Should normally be set to 0 or 1 for video/TV cards, and -1 for USB cameras
    input -1

    # The video norm to use (only for video capture and TV tuner cards)
    # Values: 0 (PAL), 1 (NTSC), 2 (SECAM), 3 (PAL NC no colour). Default: 0 (PAL)
    norm 0

    # The frequency to set the tuner to (kHz) (only for TV tuner cards) (default: 0)
    frequency 0

    # Rotate image this number of degrees. The rotation affects all saved images as
    # well as movies. Valid values: 0 (default = no rotation), 90, 180 and 270.
    rotate 0

    # Image width (pixels). Valid range: Camera dependent, default: 352
    #width 1024
    width 640

    # Image height (pixels). Valid range: Camera dependent, default: 288
    #height 576
    height 480

    # Maximum number of frames to be captured per second.
    # Valid range: 2-100. Default: 100 (almost no limit).
    framerate 15

    # Minimum time in seconds between capturing picture frames from the camera.
    # Default: 0 = disabled - the capture rate is given by the camera framerate.
    # This option is used when you want to capture images at a rate lower than 2 per second.
    minimum_frame_time 0

    # URL to use if you are using a network camera, size will be autodetected (incl http:// ftp:// mjpg:// or file:///)
    # Must be a URL that returns single jpeg pictures or a raw mjpeg stream. Default: Not defined
    ;netcam_url http://127.0.0.1/cgi-bin/raspicam.sh

    # Username and password for network camera (only if required). Default: not defined
    # Syntax is user:password
    ; netcam_userpass value

    # The setting for keep-alive of network socket, should improve performance on compatible net cameras.
    # off:   The historical implementation using HTTP/1.0, closing the socket after each http request.
    # force: Use HTTP/1.0 requests with keep alive header to reuse the same connection.
    # on:    Use HTTP/1.1 requests that support keep alive as default.
    # Default: off
    netcam_keepalive off

    # URL to use for a netcam proxy server, if required, e.g. "http://myproxy".
    # If a port number other than 80 is needed, use "http://myproxy:1234".
    # Default: not defined
    ; netcam_proxy value

    # Set less strict jpeg checks for network cameras with a poor/buggy firmware.
    # Default: off
    netcam_tolerant_check off

    # Let motion regulate the brightness of a video device (default: off).
    # The auto_brightness feature uses the brightness option as its target value.
    # If brightness is zero auto_brightness will adjust to average brightness value 128.
    # Only recommended for cameras without auto brightness
    auto_brightness off

    # Set the initial brightness of a video device.
    # If auto_brightness is enabled, this value defines the average brightness level
    # which Motion will try and adjust to.
    # Valid range 0-255, default 0 = disabled
    brightness 0

    # Set the contrast of a video device.
    # Valid range 0-255, default 0 = disabled
    contrast 0

    # Set the saturation of a video device.
    # Valid range 0-255, default 0 = disabled
    saturation 0

    # Set the hue of a video device (NTSC feature).
    # Valid range 0-255, default 0 = disabled
    hue 0

    ############################################################
    # File "camera" support - read raw YUV data from a file
    ############################################################
    #filecam_path /home/pi/test-cap/motion-mmal.capture

    ############################################################
    # OpenMax/MMAL camera support for Raspberry Pi
    ############################################################
    mmalcam_name vc.ril.camera
    #mmalcam_control_params
    #mmalcam_raw_capture_file /home/pi/motion-mmal.capture

    # Switch this setting to "on" to use the still image mode of the Pi's camera
    # instead of video. This gives a wider field of view, but requires
    # a much slower frame-rate to achieve exposure stability
    # (e.g. 0.25 fps or slower). You can use the minimum_frame_time
    # parameter above to achieve this

    mmalcam_use_still off


    ############################################################
    # Round Robin (multiple inputs on same video device name)
    ############################################################

    # Number of frames to capture in each roundrobin step (default: 1)
    roundrobin_frames 1

    # Number of frames to skip before each roundrobin step (default: 1)
    roundrobin_skip 1

    # Try to filter out noise generated by roundrobin (default: off)
    switchfilter off


    ############################################################
    # Motion Detection Settings:
    ############################################################

    # Threshold for number of changed pixels in an image that
    # triggers motion detection (default: 1500)
    threshold 1500

    # Automatically tune the threshold down if possible (default: off)
    threshold_tune off

    # Noise threshold for the motion detection (default: 32)
    noise_level 32

    # Automatically tune the noise threshold (default: on)
    noise_tune on

    # Despeckle motion image using (e)rode or (d)ilate or (l)abel (Default: not defined)
    # Recommended value is EedDl. Any combination (and number of) of E, e, d, and D is valid.
    # (l)abeling must only be used once and the 'l' must be the last letter.
    # Comment out to disable
    despeckle_filter EedDl

    # Detect motion in predefined areas (1 - 9). Areas are numbered like that:  1 2 3
    # A script (on_area_detected) is started immediately when motion is         4 5 6
    # detected in one of the given areas, but only once during an event.        7 8 9
    # One or more areas can be specified with this option. Take care: This option
    # does NOT restrict detection to these areas! (Default: not defined)
    ; area_detect value

    # PGM file to use as a sensitivity mask.
    # Full path name to. (Default: not defined)
    ; mask_file value

    # Dynamically create a mask file during operation (default: 0)
    # Adjust speed of mask changes from 0 (off) to 10 (fast)
    smart_mask_speed 0

    # Ignore sudden massive light intensity changes given as a percentage of the picture
    # area that changed intensity. Valid range: 0 - 100 , default: 0 = disabled
    lightswitch 0

    # Picture frames must contain motion at least the specified number of frames
    # in a row before they are detected as true motion. At the default of 1, all
    # motion is detected. Valid range: 1 to thousands, recommended 1-5
    minimum_motion_frames 1

    # Specifies the number of pre-captured (buffered) pictures from before motion
    # was detected that will be output at motion detection.
    # Recommended range: 0 to 5 (default: 0)
    # Do not use large values! Large values will cause Motion to skip video frames and
    # cause unsmooth movies. To smooth movies use larger values of post_capture instead.
    pre_capture 2

    # Number of frames to capture after motion is no longer detected (default: 0)
    post_capture 2

    # Event Gap is the seconds of no motion detection that triggers the end of an event.
    # An event is defined as a series of motion images taken within a short timeframe.
    # Recommended value is 60 seconds (Default). The value -1 is allowed and disables
    # events causing all Motion to be written to one single movie file and no pre_capture.
    # If set to 0, motion is running in gapless mode. Movies don't have gaps anymore. An
    # event ends right after no more motion is detected and post_capture is over.
    event_gap 60

    # Maximum length in seconds of an mpeg movie
    # When value is exceeded a new movie file is created. (Default: 0 = infinite)
    # ATTENTION: when you're not using the motion build from the tutorial, it might fail with error 'Unknown config option "max_mpeg_time"'
    # the use this line instead:
    # max_movie_time 60
    max_movie_time 60

    # Always save images even if there was no motion (default: off)
    emulate_motion off


    ############################################################
    # Image File Output
    ############################################################

    # Output 'normal' pictures when motion is detected (default: on)
    # Valid values: on, off, first, best, center
    # When set to 'first', only the first picture of an event is saved.
    # Picture with most motion of an event is saved when set to 'best'.
    # Picture with motion nearest center of picture is saved when set to 'center'.
    # Can be used as preview shot for the corresponding movie.
    output_pictures best

    # Output pictures with only the pixels moving object (ghost images) (default: off)
    output_debug_pictures off

    # The quality (in percent) to be used by the jpeg compression (default: 75)
    quality 75

    # Type of output images
    # Valid values: jpeg, ppm (default: jpeg)
    picture_type jpeg

    ############################################################
    # FFMPEG related options
    # Film (movies) file output, and deinterlacing of the video input
    # The options movie_filename and timelapse_filename are also used
    # by the ffmpeg feature
    ############################################################

    # Use ffmpeg to encode movies in realtime (default: off)
    ffmpeg_output_movies on

    # Use ffmpeg to make movies with only the pixels moving
    # object (ghost images) (default: off)
    ffmpeg_output_debug_movies off

    # Use ffmpeg to encode a timelapse movie
    # Default value 0 = off - else save frame every Nth second
    ffmpeg_timelapse 0

    # The file rollover mode of the timelapse video
    # Valid values: hourly, daily (default), weekly-sunday, weekly-monday, monthly, manual
    ffmpeg_timelapse_mode daily

    # Bitrate to be used by the ffmpeg encoder (default: 400000)
    # This option is ignored if ffmpeg_variable_bitrate is not 0 (disabled)
    ffmpeg_bps 500000

    # Enables and defines variable bitrate for the ffmpeg encoder.
    # ffmpeg_bps is ignored if variable bitrate is enabled.
    # Valid values: 0 (default) = fixed bitrate defined by ffmpeg_bps,
    # or the range 2 - 31 where 2 means best quality and 31 is worst.
    ffmpeg_variable_bitrate 5

    # Codec to used by ffmpeg for the video compression.
    # Timelapse mpegs are always made in mpeg1 format independent from this option.
    # Supported formats are: mpeg1 (ffmpeg-0.4.8 only), mpeg4 (default), and msmpeg4.
    # mpeg1 - gives you files with extension .mpg
    # mpeg4 or msmpeg4 - gives you files with extension .avi
    # msmpeg4 is recommended for use with Windows Media Player because
    # it requires no installation of codec on the Windows client.
    # swf - gives you a flash film with extension .swf
    # flv - gives you a flash video with extension .flv
    # ffv1 - FF video codec 1 for Lossless Encoding ( experimental )
    # mov - QuickTime ( testing )
    # ogg - Ogg/Theora ( testing )
    #ffmpeg_video_codec msmpeg4
    ffmpeg_video_codec mp4

    # Use ffmpeg to deinterlace video. Necessary if you use an analog camera
    # and see horizontal combing on moving objects in video or pictures.
    # (default: off)
    ffmpeg_deinterlace off

    ############################################################
    # SDL Window
    ############################################################

    # Number of motion thread to show in SDL Window (default: 0 = disabled)
    #sdl_threadnr 0

    ############################################################
    # External pipe to video encoder
    # Replacement for FFMPEG builtin encoder for ffmpeg_output_movies only.
    # The options movie_filename and timelapse_filename are also used
    # by the ffmpeg feature
    #############################################################

    # Bool to enable or disable extpipe (default: off)
    use_extpipe off

    # External program (full path and opts) to pipe raw video to
    # Generally, use '-' for STDIN...
    ;extpipe mencoder -demuxer rawvideo -rawvideo w=320:h=240:i420 -ovc x264 -x264encopts bframes=4:frameref=1:subq=1:scenecut=-1:nob_adapt:threads=1:keyint=1000:8x8dct:vbv_bufsize=4000:crf=24:partitions=i8x8,i4x4:vbv_maxrate=800:no-chroma-me -vf denoise3d=16:12:48:4,pp=lb -of   avi -o %f.avi - -fps %fps



    ############################################################
    # Snapshots (Traditional Periodic Webcam File Output)
    ############################################################

    # Make automated snapshot every N seconds (default: 0 = disabled)
    snapshot_interval 0


    ############################################################
    # Text Display
    # %Y = year, %m = month, %d = date,
    # %H = hour, %M = minute, %S = second, %T = HH:MM:SS,
    # %v = event, %q = frame number, %t = thread (camera) number,
    # %D = changed pixels, %N = noise level, \n = new line,
    # %i and %J = width and height of motion area,
    # %K and %L = X and Y coordinates of motion center
    # %C = value defined by text_event - do not use with text_event!
    # You can put quotation marks around the text to allow
    # leading spaces
    ############################################################

    # Locate and draw a box around the moving object.
    # Valid values: on, off, preview (default: off)
    # Set to 'preview' will only draw a box in preview_shot pictures.
    locate_motion_mode off

    # Set the look and style of the locate box if enabled.
    # Valid values: box, redbox, cross, redcross (default: box)
    # Set to 'box' will draw the traditional box.
    # Set to 'redbox' will draw a red box.
    # Set to 'cross' will draw a little cross to mark center.
    # Set to 'redcross' will draw a little red cross to mark center.
    locate_motion_style box

    # Draws the timestamp using same options as C function strftime(3)
    # Default: %Y-%m-%d\n%T = date in ISO format and time in 24 hour clock
    # Text is placed in lower right corner
    text_right %d.%m.%Y\n%T

    # Draw a user defined text on the images using same options as C function strftime(3)
    # Default: Not defined = no text
    # Text is placed in lower left corner
    ; text_left CAMERA %t
    text_left HofCam

    # Draw the number of changed pixed on the images (default: off)
    # Will normally be set to off except when you setup and adjust the motion settings
    # Text is placed in upper right corner
    text_changes off

    # This option defines the value of the special event conversion specifier %C
    # You can use any conversion specifier in this option except %C. Date and time
    # values are from the timestamp of the first image in the current event.
    # Default: %Y%m%d%H%M%S
    # The idea is that %C can be used filenames and text_left/right for creating
    # a unique identifier for each event.
    text_event %Y%m%d%H%M%S

    # Draw characters at twice normal size on images. (default: off)
    text_double on


    # Text to include in a JPEG EXIF comment
    # May be any text, including conversion specifiers.
    # The EXIF timestamp is included independent of this text.
    ;exif_text %i%J/%K%L

    ############################################################
    # Target Directories and filenames For Images And Films
    # For the options snapshot_, picture_, movie_ and timelapse_filename
    # you can use conversion specifiers
    # %Y = year, %m = month, %d = date,
    # %H = hour, %M = minute, %S = second,
    # %v = event, %q = frame number, %t = thread (camera) number,
    # %D = changed pixels, %N = noise level,
    # %i and %J = width and height of motion area,
    # %K and %L = X and Y coordinates of motion center
    # %C = value defined by text_event
    # Quotation marks round string are allowed.
    ############################################################

    # Target base directory for pictures and films
    # Recommended to use absolute path. (Default: current working directory)
    target_dir /home/pi

    # File path for snapshots (jpeg or ppm) relative to target_dir
    # Default: %v-%Y%m%d%H%M%S-snapshot
    # Default value is equivalent to legacy oldlayout option
    # For Motion 3.0 compatible mode choose: %Y/%m/%d/%H/%M/%S-snapshot
    # File extension .jpg or .ppm is automatically added so do not include this.
    # Note: A symbolic link called lastsnap.jpg created in the target_dir will always
    # point to the latest snapshot, unless snapshot_filename is exactly 'lastsnap'
    snapshot_filename %v-%Y%m%d%H%M%S-snapshot

    # File path for motion triggered images (jpeg or ppm) relative to target_dir
    # Default: %v-%Y%m%d%H%M%S-%q
    # Default value is equivalent to legacy oldlayout option
    # For Motion 3.0 compatible mode choose: %Y/%m/%d/%H/%M/%S-%q
    # File extension .jpg or .ppm is automatically added so do not include this
    # Set to 'preview' together with best-preview feature enables special naming
    # convention for preview shots. See motion guide for details
    picture_filename %v-%Y%m%d%H%M%S-%q

    # File path for motion triggered ffmpeg films (movies) relative to target_dir
    # Default: %v-%Y%m%d%H%M%S
    # Default value is equivalent to legacy oldlayout option
    # For Motion 3.0 compatible mode choose: %Y/%m/%d/%H%M%S
    # File extension .mpg or .avi is automatically added so do not include this
    # This option was previously called ffmpeg_filename
    movie_filename %v-%Y%m%d%H%M%S

    # File path for timelapse movies relative to target_dir
    # Default: %Y%m%d-timelapse
    # Default value is near equivalent to legacy oldlayout option
    # For Motion 3.0 compatible mode choose: %Y/%m/%d-timelapse
    # File extension .mpg is automatically added so do not include this
    timelapse_filename %Y%m%d-timelapse

    ############################################################
    # Global Network Options
    ############################################################
    # Enable or disable IPV6 for http control and stream (default: off )
    ipv6_enabled off

    ############################################################
    # Live Stream Server
    ############################################################

    # The mini-http server listens to this port for requests (default: 0 = disabled)
    stream_port 8080

    # Quality of the jpeg (in percent) images produced (default: 50)
    stream_quality 50

    # Output frames at 1 fps when no motion is detected and increase to the
    # rate given by stream_maxrate when motion is detected (default: off)
    stream_motion on

    # Maximum framerate for stream streams (default: 1)
    stream_maxrate 4

    # Restrict stream connections to localhost only (default: on)
    stream_localhost off

    # Limits the number of images per connection (default: 0 = unlimited)
    # Number can be defined by multiplying actual stream rate by desired number of seconds
    # Actual stream rate is the smallest of the numbers framerate and stream_maxrate
    stream_limit 0

    # Set the authentication method (default: 0)
    # 0 = disabled
    # 1 = Basic authentication
    # 2 = MD5 digest (the safer authentication)
    stream_auth_method 0

    # Authentication for the stream. Syntax username:password
    # Default: not defined (Disabled)
    ; stream_authentication username:password


    ############################################################
    # HTTP Based Control
    ############################################################

    # TCP/IP port for the http server to listen on (default: 0 = disabled)
    webcontrol_port 8081

    # Restrict control connections to localhost only (default: on)
    webcontrol_localhost off

    # Output for http server, select off to choose raw text plain (default: on)
    webcontrol_html_output on

    # Authentication for the http based control. Syntax username:password
    # Default: not defined (Disabled)
    ; webcontrol_authentication username:password


    ############################################################
    # Tracking (Pan/Tilt)
    #############################################################

    # Type of tracker (0=none (default), 1=stepper, 2=iomojo, 3=pwc, 4=generic, 5=uvcvideo, 6=servo)
    # The generic type enables the definition of motion center and motion size to
    # be used with the conversion specifiers for options like on_motion_detected
    track_type 0

    # Enable auto tracking (default: off)
    track_auto off

    # Serial port of motor (default: none)
    ;track_port /dev/ttyS0

    # Motor number for x-axis (default: 0)
    ;track_motorx 0

    # Set motorx reverse (default: 0)
    ;track_motorx_reverse 0

    # Motor number for y-axis (default: 0)
    ;track_motory 1

    # Set motory reverse (default: 0)
    ;track_motory_reverse 0

    # Maximum value on x-axis (default: 0)
    ;track_maxx 200

    # Minimum value on x-axis (default: 0)
    ;track_minx 50

    # Maximum value on y-axis (default: 0)
    ;track_maxy 200

    # Minimum value on y-axis (default: 0)
    ;track_miny 50

    # Center value on x-axis (default: 0)
    ;track_homex 128

    # Center value on y-axis (default: 0)
    ;track_homey 128

    # ID of an iomojo camera if used (default: 0)
    track_iomojo_id 0

    # Angle in degrees the camera moves per step on the X-axis
    # with auto-track (default: 10)
    # Currently only used with pwc type cameras
    track_step_angle_x 10

    [...]
  • How to get .mp4 videos from motion on a Raspberry Pi ?

    9 octobre 2016, par Maarti

    I use motion on my laptop and it works perfectly in any format. But when I use it on my Raspberry Pi 3 (Raspbian Jessie) with the Raspberry Camera V2, the only formats that work are : .avi and .swf.

    When I choose any other format, the output video is a "0 sec video" that is played and closed instantly.

    I would like to have .mp4 or .ogg output so I can read it easily with HTML5.

    Here is the motion codec documentation.

    Here is my config file :

    ############################################################
    # Daemon
    ############################################################

    # Start in daemon (background) mode and release terminal (default: off)
    daemon on

    # File to store the process ID, also called pid file. (default: not defined)
    process_id_file /var/run/motion/motion.pid

    ############################################################
    # Basic Setup Mode
    ############################################################

    # Start in Setup-Mode, daemon disabled. (default: off)
    setup_mode off


    # Use a file to save logs messages, if not defined stderr and syslog is used. (default: not defined)
    #logfile /mnt/camshare/Cam1/motion.log
    logfile /tmp/motion.log

    # Level of log messages [1..9] (EMR, ALR, CRT, ERR, WRN, NTC, INF, DBG, ALL). (default: 6 / NTC)
    log_level 2

    # Filter to log messages by type (COR, STR, ENC, NET, DBL, EVT, TRK, VID, ALL). (default: ALL)
    log_type all

    ###########################################################
    # Capture device options
    ############################################################

    # Videodevice to be used for capturing  (default /dev/video0)
    # for FreeBSD default is /dev/bktr0
    #videodevice /dev/video0

    # v4l2_palette allows to choose preferable palette to be use by motion
    # to capture from those supported by your videodevice. (default: 17)
    # E.g. if your videodevice supports both V4L2_PIX_FMT_SBGGR8 and
    # V4L2_PIX_FMT_MJPEG then motion will by default use V4L2_PIX_FMT_MJPEG.
    # Setting v4l2_palette to 2 forces motion to use V4L2_PIX_FMT_SBGGR8
    # instead.
    #
    # Values :
    # V4L2_PIX_FMT_SN9C10X : 0  'S910'
    # V4L2_PIX_FMT_SBGGR16 : 1  'BYR2'
    # V4L2_PIX_FMT_SBGGR8  : 2  'BA81'
    # V4L2_PIX_FMT_SPCA561 : 3  'S561'
    # V4L2_PIX_FMT_SGBRG8  : 4  'GBRG'
    # V4L2_PIX_FMT_SGRBG8  : 5  'GRBG'
    # V4L2_PIX_FMT_PAC207  : 6  'P207'
    # V4L2_PIX_FMT_PJPG    : 7  'PJPG'
    # V4L2_PIX_FMT_MJPEG   : 8  'MJPEG'
    # V4L2_PIX_FMT_JPEG    : 9  'JPEG'
    # V4L2_PIX_FMT_RGB24   : 10 'RGB3'
    # V4L2_PIX_FMT_SPCA501 : 11 'S501'
    # V4L2_PIX_FMT_SPCA505 : 12 'S505'
    # V4L2_PIX_FMT_SPCA508 : 13 'S508'
    # V4L2_PIX_FMT_UYVY    : 14 'UYVY'
    # V4L2_PIX_FMT_YUYV    : 15 'YUYV'
    # V4L2_PIX_FMT_YUV422P : 16 '422P'
    # V4L2_PIX_FMT_YUV420  : 17 'YU12'
    #
    v4l2_palette 7

    # Tuner device to be used for capturing using tuner as source (default /dev/tuner0)
    # This is ONLY used for FreeBSD. Leave it commented out for Linux
    ; tunerdevice /dev/tuner0

    # The video input to be used (default: -1)
    # Should normally be set to 0 or 1 for video/TV cards, and -1 for USB cameras
    input -1

    # The video norm to use (only for video capture and TV tuner cards)
    # Values: 0 (PAL), 1 (NTSC), 2 (SECAM), 3 (PAL NC no colour). Default: 0 (PAL)
    norm 0

    # The frequency to set the tuner to (kHz) (only for TV tuner cards) (default: 0)
    frequency 0

    # Rotate image this number of degrees. The rotation affects all saved images as
    # well as movies. Valid values: 0 (default = no rotation), 90, 180 and 270.
    rotate 0

    # Image width (pixels). Valid range: Camera dependent, default: 352
    #width 1024
    width 640

    # Image height (pixels). Valid range: Camera dependent, default: 288
    #height 576
    height 480

    # Maximum number of frames to be captured per second.
    # Valid range: 2-100. Default: 100 (almost no limit).
    framerate 15

    # Minimum time in seconds between capturing picture frames from the camera.
    # Default: 0 = disabled - the capture rate is given by the camera framerate.
    # This option is used when you want to capture images at a rate lower than 2 per second.
    minimum_frame_time 0

    # URL to use if you are using a network camera, size will be autodetected (incl http:// ftp:// mjpg:// or file:///)
    # Must be a URL that returns single jpeg pictures or a raw mjpeg stream. Default: Not defined
    ;netcam_url http://127.0.0.1/cgi-bin/raspicam.sh

    # Username and password for network camera (only if required). Default: not defined
    # Syntax is user:password
    ; netcam_userpass value

    # The setting for keep-alive of network socket, should improve performance on compatible net cameras.
    # off:   The historical implementation using HTTP/1.0, closing the socket after each http request.
    # force: Use HTTP/1.0 requests with keep alive header to reuse the same connection.
    # on:    Use HTTP/1.1 requests that support keep alive as default.
    # Default: off
    netcam_keepalive off

    # URL to use for a netcam proxy server, if required, e.g. "http://myproxy".
    # If a port number other than 80 is needed, use "http://myproxy:1234".
    # Default: not defined
    ; netcam_proxy value

    # Set less strict jpeg checks for network cameras with a poor/buggy firmware.
    # Default: off
    netcam_tolerant_check off

    # Let motion regulate the brightness of a video device (default: off).
    # The auto_brightness feature uses the brightness option as its target value.
    # If brightness is zero auto_brightness will adjust to average brightness value 128.
    # Only recommended for cameras without auto brightness
    auto_brightness off

    # Set the initial brightness of a video device.
    # If auto_brightness is enabled, this value defines the average brightness level
    # which Motion will try and adjust to.
    # Valid range 0-255, default 0 = disabled
    brightness 0

    # Set the contrast of a video device.
    # Valid range 0-255, default 0 = disabled
    contrast 0

    # Set the saturation of a video device.
    # Valid range 0-255, default 0 = disabled
    saturation 0

    # Set the hue of a video device (NTSC feature).
    # Valid range 0-255, default 0 = disabled
    hue 0

    ############################################################
    # File "camera" support - read raw YUV data from a file
    ############################################################
    #filecam_path /home/pi/test-cap/motion-mmal.capture

    ############################################################
    # OpenMax/MMAL camera support for Raspberry Pi
    ############################################################
    mmalcam_name vc.ril.camera
    #mmalcam_control_params
    #mmalcam_raw_capture_file /home/pi/motion-mmal.capture

    # Switch this setting to "on" to use the still image mode of the Pi's camera
    # instead of video. This gives a wider field of view, but requires
    # a much slower frame-rate to achieve exposure stability
    # (e.g. 0.25 fps or slower). You can use the minimum_frame_time
    # parameter above to achieve this

    mmalcam_use_still off


    ############################################################
    # Round Robin (multiple inputs on same video device name)
    ############################################################

    # Number of frames to capture in each roundrobin step (default: 1)
    roundrobin_frames 1

    # Number of frames to skip before each roundrobin step (default: 1)
    roundrobin_skip 1

    # Try to filter out noise generated by roundrobin (default: off)
    switchfilter off


    ############################################################
    # Motion Detection Settings:
    ############################################################

    # Threshold for number of changed pixels in an image that
    # triggers motion detection (default: 1500)
    threshold 1500

    # Automatically tune the threshold down if possible (default: off)
    threshold_tune off

    # Noise threshold for the motion detection (default: 32)
    noise_level 32

    # Automatically tune the noise threshold (default: on)
    noise_tune on

    # Despeckle motion image using (e)rode or (d)ilate or (l)abel (Default: not defined)
    # Recommended value is EedDl. Any combination (and number of) of E, e, d, and D is valid.
    # (l)abeling must only be used once and the 'l' must be the last letter.
    # Comment out to disable
    despeckle_filter EedDl

    # Detect motion in predefined areas (1 - 9). Areas are numbered like that:  1 2 3
    # A script (on_area_detected) is started immediately when motion is         4 5 6
    # detected in one of the given areas, but only once during an event.        7 8 9
    # One or more areas can be specified with this option. Take care: This option
    # does NOT restrict detection to these areas! (Default: not defined)
    ; area_detect value

    # PGM file to use as a sensitivity mask.
    # Full path name to. (Default: not defined)
    ; mask_file value

    # Dynamically create a mask file during operation (default: 0)
    # Adjust speed of mask changes from 0 (off) to 10 (fast)
    smart_mask_speed 0

    # Ignore sudden massive light intensity changes given as a percentage of the picture
    # area that changed intensity. Valid range: 0 - 100 , default: 0 = disabled
    lightswitch 0

    # Picture frames must contain motion at least the specified number of frames
    # in a row before they are detected as true motion. At the default of 1, all
    # motion is detected. Valid range: 1 to thousands, recommended 1-5
    minimum_motion_frames 1

    # Specifies the number of pre-captured (buffered) pictures from before motion
    # was detected that will be output at motion detection.
    # Recommended range: 0 to 5 (default: 0)
    # Do not use large values! Large values will cause Motion to skip video frames and
    # cause unsmooth movies. To smooth movies use larger values of post_capture instead.
    pre_capture 2

    # Number of frames to capture after motion is no longer detected (default: 0)
    post_capture 2

    # Event Gap is the seconds of no motion detection that triggers the end of an event.
    # An event is defined as a series of motion images taken within a short timeframe.
    # Recommended value is 60 seconds (Default). The value -1 is allowed and disables
    # events causing all Motion to be written to one single movie file and no pre_capture.
    # If set to 0, motion is running in gapless mode. Movies don't have gaps anymore. An
    # event ends right after no more motion is detected and post_capture is over.
    event_gap 60

    # Maximum length in seconds of an mpeg movie
    # When value is exceeded a new movie file is created. (Default: 0 = infinite)
    # ATTENTION: when you're not using the motion build from the tutorial, it might fail with error 'Unknown config option "max_mpeg_time"'
    # the use this line instead:
    # max_movie_time 60
    max_movie_time 60

    # Always save images even if there was no motion (default: off)
    emulate_motion off


    ############################################################
    # Image File Output
    ############################################################

    # Output 'normal' pictures when motion is detected (default: on)
    # Valid values: on, off, first, best, center
    # When set to 'first', only the first picture of an event is saved.
    # Picture with most motion of an event is saved when set to 'best'.
    # Picture with motion nearest center of picture is saved when set to 'center'.
    # Can be used as preview shot for the corresponding movie.
    output_pictures best

    # Output pictures with only the pixels moving object (ghost images) (default: off)
    output_debug_pictures off

    # The quality (in percent) to be used by the jpeg compression (default: 75)
    quality 75

    # Type of output images
    # Valid values: jpeg, ppm (default: jpeg)
    picture_type jpeg

    ############################################################
    # FFMPEG related options
    # Film (movies) file output, and deinterlacing of the video input
    # The options movie_filename and timelapse_filename are also used
    # by the ffmpeg feature
    ############################################################

    # Use ffmpeg to encode movies in realtime (default: off)
    ffmpeg_output_movies on

    # Use ffmpeg to make movies with only the pixels moving
    # object (ghost images) (default: off)
    ffmpeg_output_debug_movies off

    # Use ffmpeg to encode a timelapse movie
    # Default value 0 = off - else save frame every Nth second
    ffmpeg_timelapse 0

    # The file rollover mode of the timelapse video
    # Valid values: hourly, daily (default), weekly-sunday, weekly-monday, monthly, manual
    ffmpeg_timelapse_mode daily

    # Bitrate to be used by the ffmpeg encoder (default: 400000)
    # This option is ignored if ffmpeg_variable_bitrate is not 0 (disabled)
    ffmpeg_bps 500000

    # Enables and defines variable bitrate for the ffmpeg encoder.
    # ffmpeg_bps is ignored if variable bitrate is enabled.
    # Valid values: 0 (default) = fixed bitrate defined by ffmpeg_bps,
    # or the range 2 - 31 where 2 means best quality and 31 is worst.
    ffmpeg_variable_bitrate 5

    # Codec to used by ffmpeg for the video compression.
    # Timelapse mpegs are always made in mpeg1 format independent from this option.
    # Supported formats are: mpeg1 (ffmpeg-0.4.8 only), mpeg4 (default), and msmpeg4.
    # mpeg1 - gives you files with extension .mpg
    # mpeg4 or msmpeg4 - gives you files with extension .avi
    # msmpeg4 is recommended for use with Windows Media Player because
    # it requires no installation of codec on the Windows client.
    # swf - gives you a flash film with extension .swf
    # flv - gives you a flash video with extension .flv
    # ffv1 - FF video codec 1 for Lossless Encoding ( experimental )
    # mov - QuickTime ( testing )
    # ogg - Ogg/Theora ( testing )
    #ffmpeg_video_codec msmpeg4
    ffmpeg_video_codec mp4

    # Use ffmpeg to deinterlace video. Necessary if you use an analog camera
    # and see horizontal combing on moving objects in video or pictures.
    # (default: off)
    ffmpeg_deinterlace off

    ############################################################
    # SDL Window
    ############################################################

    # Number of motion thread to show in SDL Window (default: 0 = disabled)
    #sdl_threadnr 0

    ############################################################
    # External pipe to video encoder
    # Replacement for FFMPEG builtin encoder for ffmpeg_output_movies only.
    # The options movie_filename and timelapse_filename are also used
    # by the ffmpeg feature
    #############################################################

    # Bool to enable or disable extpipe (default: off)
    use_extpipe off

    # External program (full path and opts) to pipe raw video to
    # Generally, use '-' for STDIN...
    ;extpipe mencoder -demuxer rawvideo -rawvideo w=320:h=240:i420 -ovc x264 -x264encopts bframes=4:frameref=1:subq=1:scenecut=-1:nob_adapt:threads=1:keyint=1000:8x8dct:vbv_bufsize=4000:crf=24:partitions=i8x8,i4x4:vbv_maxrate=800:no-chroma-me -vf denoise3d=16:12:48:4,pp=lb -of   avi -o %f.avi - -fps %fps



    ############################################################
    # Snapshots (Traditional Periodic Webcam File Output)
    ############################################################

    # Make automated snapshot every N seconds (default: 0 = disabled)
    snapshot_interval 0


    ############################################################
    # Text Display
    # %Y = year, %m = month, %d = date,
    # %H = hour, %M = minute, %S = second, %T = HH:MM:SS,
    # %v = event, %q = frame number, %t = thread (camera) number,
    # %D = changed pixels, %N = noise level, \n = new line,
    # %i and %J = width and height of motion area,
    # %K and %L = X and Y coordinates of motion center
    # %C = value defined by text_event - do not use with text_event!
    # You can put quotation marks around the text to allow
    # leading spaces
    ############################################################

    # Locate and draw a box around the moving object.
    # Valid values: on, off, preview (default: off)
    # Set to 'preview' will only draw a box in preview_shot pictures.
    locate_motion_mode off

    # Set the look and style of the locate box if enabled.
    # Valid values: box, redbox, cross, redcross (default: box)
    # Set to 'box' will draw the traditional box.
    # Set to 'redbox' will draw a red box.
    # Set to 'cross' will draw a little cross to mark center.
    # Set to 'redcross' will draw a little red cross to mark center.
    locate_motion_style box

    # Draws the timestamp using same options as C function strftime(3)
    # Default: %Y-%m-%d\n%T = date in ISO format and time in 24 hour clock
    # Text is placed in lower right corner
    text_right %d.%m.%Y\n%T

    # Draw a user defined text on the images using same options as C function strftime(3)
    # Default: Not defined = no text
    # Text is placed in lower left corner
    ; text_left CAMERA %t
    text_left HofCam

    # Draw the number of changed pixed on the images (default: off)
    # Will normally be set to off except when you setup and adjust the motion settings
    # Text is placed in upper right corner
    text_changes off

    # This option defines the value of the special event conversion specifier %C
    # You can use any conversion specifier in this option except %C. Date and time
    # values are from the timestamp of the first image in the current event.
    # Default: %Y%m%d%H%M%S
    # The idea is that %C can be used filenames and text_left/right for creating
    # a unique identifier for each event.
    text_event %Y%m%d%H%M%S

    # Draw characters at twice normal size on images. (default: off)
    text_double on


    # Text to include in a JPEG EXIF comment
    # May be any text, including conversion specifiers.
    # The EXIF timestamp is included independent of this text.
    ;exif_text %i%J/%K%L

    ############################################################
    # Target Directories and filenames For Images And Films
    # For the options snapshot_, picture_, movie_ and timelapse_filename
    # you can use conversion specifiers
    # %Y = year, %m = month, %d = date,
    # %H = hour, %M = minute, %S = second,
    # %v = event, %q = frame number, %t = thread (camera) number,
    # %D = changed pixels, %N = noise level,
    # %i and %J = width and height of motion area,
    # %K and %L = X and Y coordinates of motion center
    # %C = value defined by text_event
    # Quotation marks round string are allowed.
    ############################################################

    # Target base directory for pictures and films
    # Recommended to use absolute path. (Default: current working directory)
    target_dir /home/pi

    # File path for snapshots (jpeg or ppm) relative to target_dir
    # Default: %v-%Y%m%d%H%M%S-snapshot
    # Default value is equivalent to legacy oldlayout option
    # For Motion 3.0 compatible mode choose: %Y/%m/%d/%H/%M/%S-snapshot
    # File extension .jpg or .ppm is automatically added so do not include this.
    # Note: A symbolic link called lastsnap.jpg created in the target_dir will always
    # point to the latest snapshot, unless snapshot_filename is exactly 'lastsnap'
    snapshot_filename %v-%Y%m%d%H%M%S-snapshot

    # File path for motion triggered images (jpeg or ppm) relative to target_dir
    # Default: %v-%Y%m%d%H%M%S-%q
    # Default value is equivalent to legacy oldlayout option
    # For Motion 3.0 compatible mode choose: %Y/%m/%d/%H/%M/%S-%q
    # File extension .jpg or .ppm is automatically added so do not include this
    # Set to 'preview' together with best-preview feature enables special naming
    # convention for preview shots. See motion guide for details
    picture_filename %v-%Y%m%d%H%M%S-%q

    # File path for motion triggered ffmpeg films (movies) relative to target_dir
    # Default: %v-%Y%m%d%H%M%S
    # Default value is equivalent to legacy oldlayout option
    # For Motion 3.0 compatible mode choose: %Y/%m/%d/%H%M%S
    # File extension .mpg or .avi is automatically added so do not include this
    # This option was previously called ffmpeg_filename
    movie_filename %v-%Y%m%d%H%M%S

    # File path for timelapse movies relative to target_dir
    # Default: %Y%m%d-timelapse
    # Default value is near equivalent to legacy oldlayout option
    # For Motion 3.0 compatible mode choose: %Y/%m/%d-timelapse
    # File extension .mpg is automatically added so do not include this
    timelapse_filename %Y%m%d-timelapse

    ############################################################
    # Global Network Options
    ############################################################
    # Enable or disable IPV6 for http control and stream (default: off )
    ipv6_enabled off

    ############################################################
    # Live Stream Server
    ############################################################

    # The mini-http server listens to this port for requests (default: 0 = disabled)
    stream_port 8080

    # Quality of the jpeg (in percent) images produced (default: 50)
    stream_quality 50

    # Output frames at 1 fps when no motion is detected and increase to the
    # rate given by stream_maxrate when motion is detected (default: off)
    stream_motion on

    # Maximum framerate for stream streams (default: 1)
    stream_maxrate 4

    # Restrict stream connections to localhost only (default: on)
    stream_localhost off

    # Limits the number of images per connection (default: 0 = unlimited)
    # Number can be defined by multiplying actual stream rate by desired number of seconds
    # Actual stream rate is the smallest of the numbers framerate and stream_maxrate
    stream_limit 0

    # Set the authentication method (default: 0)
    # 0 = disabled
    # 1 = Basic authentication
    # 2 = MD5 digest (the safer authentication)
    stream_auth_method 0

    # Authentication for the stream. Syntax username:password
    # Default: not defined (Disabled)
    ; stream_authentication username:password


    ############################################################
    # HTTP Based Control
    ############################################################

    # TCP/IP port for the http server to listen on (default: 0 = disabled)
    webcontrol_port 8081

    # Restrict control connections to localhost only (default: on)
    webcontrol_localhost off

    # Output for http server, select off to choose raw text plain (default: on)
    webcontrol_html_output on

    # Authentication for the http based control. Syntax username:password
    # Default: not defined (Disabled)
    ; webcontrol_authentication username:password


    ############################################################
    # Tracking (Pan/Tilt)
    #############################################################

    # Type of tracker (0=none (default), 1=stepper, 2=iomojo, 3=pwc, 4=generic, 5=uvcvideo, 6=servo)
    # The generic type enables the definition of motion center and motion size to
    # be used with the conversion specifiers for options like on_motion_detected
    track_type 0

    # Enable auto tracking (default: off)
    track_auto off

    # Serial port of motor (default: none)
    ;track_port /dev/ttyS0

    # Motor number for x-axis (default: 0)
    ;track_motorx 0

    # Set motorx reverse (default: 0)
    ;track_motorx_reverse 0

    # Motor number for y-axis (default: 0)
    ;track_motory 1

    # Set motory reverse (default: 0)
    ;track_motory_reverse 0

    # Maximum value on x-axis (default: 0)
    ;track_maxx 200

    # Minimum value on x-axis (default: 0)
    ;track_minx 50

    # Maximum value on y-axis (default: 0)
    ;track_maxy 200

    # Minimum value on y-axis (default: 0)
    ;track_miny 50

    # Center value on x-axis (default: 0)
    ;track_homex 128

    # Center value on y-axis (default: 0)
    ;track_homey 128

    # ID of an iomojo camera if used (default: 0)
    track_iomojo_id 0

    # Angle in degrees the camera moves per step on the X-axis
    # with auto-track (default: 10)
    # Currently only used with pwc type cameras
    track_step_angle_x 10

    [...]
  • SEO for Financial Services : The Ultimate Guide

    26 juin 2024, par Erin

    You know that having a digital marketing strategy is crucial for helping your financial services business capture the attention and trust of potential customers and thrive in an increasingly competitive digital landscape.

    The question is — what’s the best way to go about improving your ranking in SERPs and driving organic traffic to your website ? 

    That’s where SEO strategies for financial services come into play. 

    This article will cover everything your company needs to know about SEO for financial services — from the unique challenges you’ll face to the proven tips and strategies you can implement to boost your ranking in SERPs. 

    What is SEO for financial services ? 

    SEO — short for search engine optimisation — refers to optimising your content and website for search engines, particularly Google. 

    The main goal of an SEO strategy is to make your site search-engine-friendly, show that you’re a trusted source and increase the likelihood of appearing in SERPs when potential customers look up relevant keywords — ultimately driving organic visibility and traffic. 

    Now, when it comes to evaluating the success of your financial services SEO strategy, there are certain key performance indicators (KPIs) you should keep track of — including : 

    • SEO ranking, or the position your web pages show up in SERPs for specific search terms (the terms and phrases identified during keyword research) 
    • SEO Score, which shows a website’s overall SEO health and indicates how well it will rank in SERPs
    • Impressions, or the number of times users saw your pages when they looked up relevant search terms 
    • Organic traffic, or the number of people that visit your website via search engines
    • Engagement metrics, such as time on page, pages per session, and bounce rate 
    • Conversion rates from website traffic, including both “hard” conversions (lead generation and purchases) and “soft” conversions (such as newsletter subscriptions) 

    It’s important to note that the financial services industry is incredibly competitive — especially given the large-scale digital transformations in the financial sector and the rise of fintech companies. 

    According to a 2022 report, the global market for financial services was valued at $25.51 trillion. Moreover, it’s expected to grow at a compound annual growth rate of 9.7%, reaching $58.69 trillion by 2031.

    Importance and challenges of financial services SEO 

    The financial services industry is changing rapidly, mainly driven by globalisation, innovation, shifting economies, and compliance risks. It’s crucial for financial service companies to develop effective SEO strategies that align with the opportunities and challenges unique to this sector. 

    Certain benefits of a well-executed SEO strategy, namely, better search engine rankings, driving more search traffic, delivering a better user experience, and maximising ROI and promoting business growth, are “universal.” 

    Illustration of top position in SERPs

    Financial services SEO efforts can provide a number of benefits. It can help you : 

    • Improve lead generation and customer acquisition ; the more search traffic you get, the higher the chances of converting visitors into potential clients 
    • Build a strong online presence and brand awareness, which comes as a result of increased visibility in organic search results and reaching a wider audience 
    • Increase your credibility and authority within the industry, primarily through high-quality content that shows your expertise and backlinks from authoritative websites 
    • Gain a competitive edge by analysing and outranking your main competitors 

    That said, financial services companies face some unique challenges :

    High competition : The digital arena for financial services is highly competitive, with numerous companies vying for the same business.

    YMYL (Your Money or Your Life) content : Google’s YMYL framework places higher scrutiny on financial content, demanding higher standards for experience, expertise, authoritativeness, and trustworthiness. We’ll cover this topic in greater detail shortly.

    Regulatory changes and compliance : The financial services sector is characterised by constant regulatory changes and new compliance requirements that businesses must navigate. Sometimes this makes it difficult to gather insights and market to your audience. 

    As a privacy-fist, compliant web analytics solution Matomo can provide valuable insights to support your SEO efforts. Matomo ensures compliance with privacy laws — including GDPR, CCPA and more — and provides 20-40% more comprehensive data than Google Analytics.

    Try Matomo for Free

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    8 proven strategies for implementing SEO for financial services 

    SEO for financial services involves a wide range of strategies — including keyword optimisation, technical SEO, content marketing, link building and other off-page SEO activities — that can help your website rank higher in SERPs. 

    Of course, it’s not just about better search rankings. It’s about attracting the right search traffic to your website — potential clients interested in your financial services.

    Here are some proven financial services SEO strategies you should implement : 

    1. Build trust and topical authority 

    Financial services content typically covers more complex topics that could impact the reader’s financial stability and well-being — or, as Google calls them, “Your Money or Your Life” topics (YMYL). As such, it’s subject to much stricter quality standards. 

    To improve your YMYL content, you’ll need to apply the E-E-A-T framework — short for “Experience, Expertise, Authority, and Trust”. 

    This is a key part of Google’s search rater guidelines for evaluating a website’s quality and credibility. 

    The E-E-A-T standards become even more relevant to financial topics such as investment strategies, financial advice, taxes, and retirement planning. 

    In that sense, the overarching goal of your content strategy should be to build customer trust by demonstrating real expertise and topical authority through in-depth educational content. 

    2. Earn reputable external links through link-building 

    You also need to monitor your off-page SEO—factors outside your website that can’t be directly controlled but can still build trust and contribute to better ranking in SERPs. 

    These include everything from social media engagement and unlinked brand mentions in blog posts, news articles, user reviews and social media discussions — to inbound links from other reputable websites in the finance industry.

    That brings us to high-quality backlinks as a significant factor for YMYL content that can improve your financial services website’s SEO performance : 

    Earning external links can improve your domain authority and reinforce your brand’s position as a reliable source in the financial services niche — which, in turn, can contribute to better search engine rankings and drive more website traffic

    Here are a few link-building strategies you can try : 

    • Use tools like Ahrefs and Semrush to look for reputable websites and then request for them to link to your site
    • Demonstrate your expertise and get backlinks from reputable media outlets through Help a Reporter Out (HARO) 
    • Reach out to authoritative websites that mention your company without linking to you directly and ask them to include a link to your websit

    3. Conduct an SEO audit 

    An SEO audit is a key step in developing and implementing a successful financial SEO strategy. It sets the foundation for all your future efforts — and allows you to measure progress further down the line. 

    You’ll need to perform a comprehensive SEO audit, covering both the existing content and technical aspects of your website — including : 

    • Indexing issues
    • Internal linking and site architecture 
    • Duplicate content 
    • Backlink profile 
    • Broken links 
    • Page titles and metadata 

    It’s possible to do this manually, third-party tools will allow you to dig deeper and speed up the process. Ahrefs and Screaming Frog — to name a few — can help you evaluate your website’s overall health and structure. And, with a web analytics platform like Matomo you can easily measure the success of your SEO efforts.

    But this shouldn’t be a one-time thing ; be sure to perform audits regularly — ideally every six months. 

    4. Understand your target audience

    You can’t create helpful content without learning about your customers’ needs, pain points and preferences. 

    For example, a financial service provider focusing on individuals nearing retirement would prioritise content that educates on retirement planning strategies, investment options for seniors, and tax-efficient withdrawal strategies, aiming to guide clients through the transition from saving to managing retirement funds effectively.

    In contrast, a provider targeting small business owners would emphasise content related to small business loans, funding options, and financial management advice tailored to entrepreneurs seeking to expand their businesses and navigate financial challenges effectively.

    So, before you dive into keyword research and content creation, ensure you have a deep understanding of your target audience. 

    Identifying different audience categories and developing detailed customer personas for each segment is crucial for creating content that resonates with them and aligns with their search intent. 

    Matomo’s Segmentation tool can be of huge help here. It allows you to divide your audience into smaller groups based on factors like demographics and website interactions : 

    : Screenshot of Matomo's Segmentation tool demo

    In addition to that, you can : 

    • Engage with your frontline teams that interact directly with clients to gain deeper insights into prospects’ needs and concerns
    • Track social media channels and other online discussions related to the financial world and your audience
    • Gather qualitative insights from your site visitors through the Matomo Surveys plugin (questions like “What financial services are you most interested in ?” or “Are there any specific financial topics you would like us to cover in more detail ?” will help you understand your visitors better)
    • Watch out for financial trends and developments that could directly impact your audience’s needs and preferences 

    5. Identify new opportunities through keyword research 

    Comprehensive keyword research can help you identify key search terms — specific phrases that potential customers may use when looking up things related to their finances. 

    It’s best to start with a brainstorming session and assemble a list of relevant topics and core keywords. Once you have an initial list, use tools like Ahrefs and Semrush to get more keyword ideas based on your seed keywords, including : 

    • More specific long-tail keywords — and often less competitive — indicate a clearer intent to convert. For example :
      • “low-risk investment options for retirees”
      • “financial planning for freelancers”
      • “small business loan requirements”
    • Keywords that your competitors already rank for. For instance :
      • If a competing investment firm ranks for “best investment strategies for beginners,” targeting similar keywords can attract novice investors.
      • A competitor’s high ranking for “life insurance quotes online” suggests potential to optimise your own content around similar terms.
    • Location-specific keywords (if you have physical store locations)

    Google Search Console can provide information about the search terms you’re already ranking for — including underperforming content that may benefit from further optimisation. If you want deeper SEO insights, you can import your search keywords into Matomo. 

    While you’re at it, try Matomo’s Site Search feature, too. It will show you the exact terms and phrases visitors enter when using your website’s search bar — and you can use that information to find more content opportunities.

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    Of course, not all keywords are equal — and it would be impossible to target them all. Instead, prioritise keywords based on two factors : 

    • Search volume, which indicates the “popularity” of a particular query
    • Keyword difficulty, which indicates how hard it’ll be to rank for a specific term, depending on domain authority, search volume and competition 
    Illustration of search engine optimisation concept

    6. Find your main organic competitors 

    Besides performing an SEO audit, finding your core keywords, and researching your target market, competitor analysis is another crucial aspect of SEO for finance companies. 

    Before you start, it’s important to differentiate between your main organic search competitors and your direct industry competitors : 

    You’ll always have direct competitors — other financial services brands offering similar products and services and targeting the same audience as you.

    However, regarding search results, your financial services business won’t be in a “bubble” specifically reserved for the financial industry. Depending on the specific search queries — and the search intent behind them — SERPs could feature a wider range of online content, from niche finance blogs to news websites, and huge financial publications.

    Even if another company doesn’t offer the same services, they’re an organic competitor if you’re both ranking for the same keywords. 

    Once you determine who your main organic competitors are, you can analyse their websites to : 

    • Check how they’re getting search traffic 
    • See which types of content they’re publishing 
    • Find and fill in any potential content gaps 
    • Assess the quality of their backlink profile 
    • See if they currently have any featured snippets

    7. Consider local SEO

    According to a 2023 survey, 21% of US-based consumers report using the internet to look up local businesses daily, while another 32% do so multiple times a week. 

    Local SEO is worth investing in as a financial service provider, especially with physical locations. Prospective clients will typically look up nearby financial services when they need additional information or are ready to engage in financial planning, investment, or other financial activities.

    Here are a few suggestions on how to optimise your site for local searches : 

    • Create listings on online business directories, like Google Business Profile (previously known as Google My Business)
    • If your financial service company operates in more than one physical location, be sure to create a separate Google Business Profile for each one 
    • Identify location-specific keywords that will help you rank in local SERPs
    • Make sure that your name, address, and phone number (NAP) citations are correct and consistent 
    • Leverage positive customer reviews and testimonials as social proof

    8. Optimise technical aspects of your website 

    Technical SEO — which primarily deals with the website’s underlying structure — is another crucial factor that financial services brands must monitor. 

    It’s an umbrella term that covers a wide range of elements, including : 

    • Site speed 
    • Indexing issues 
    • Broken links, orphaned pages, improper redirects 
    • On-page optimisation 
    • Mobile responsiveness

    In 2020, Google introduced Core Web Vitals, a set of metrics that measure web page performance in three key areas — loading speed, responsiveness and visual stability. 

    Given that they’re now a part of Google’s core ranking systems, you should consider using Matomo’s SEO Web Vitals feature to monitor these crucial metrics. Here’s why :

    When technical aspects of your website — namely, site speed and mobile responsiveness — are properly optimised, you can deliver a better user experience. That’s what Google seeks to reward. 

    Plus, it can be a critical brand differentiator for your business. 

    Conclusion 

    Investing in SEO for financial services is crucial for boosting online visibility and driving organic traffic and business growth. However, one thing to keep in mind is that SEO efforts shouldn’t be a one-time thing : 

    SEO is an ongoing process, and it will take time to establish your company as a trustworthy source and see real results. 

    You can start building that trust by using a web analytics platform that offers crucial insights for improving your website’s ranking in SERPs and maintains full compliance with GDPR and other privacy regulations. 

    That’s why Matomo is trusted by more than 1 million websites around the globe. As an ethical alternative to Google Analytics that doesn’t rely on data sampling, Matomo is not only easy to use but more accurate, too — providing 20-40% more data compared to GA4. 

    Sign up for a 21-day free trial and see how Matomo can support your financial services SEO strategy. No credit card required.