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• Why do you need analytics for your WordPress ?

  7 avril 2020, par Joselyn Khor — Analytics Tips, Plugins
  Not many people know this, but having a WordPress analytics tool gives you a competitive advantage. It’s also essential to the growth of your website. For many businesses, websites are the main driver of revenue and sales. In the case of blogs, it’s your first chance to make a lasting impression.

  Now, maybe you’ve heard of Google Analytics or even the privacy-friendly alternative, Matomo Analytics, but have never tried them ? These are analytics platforms that help you understand your website traffic and visitors. (You can find these platforms as plugins in the WordPress directory !)

  They’re important because the insights you get help you determine what changes to make to improve your website. Without them you could face a tougher time figuring out what’s working, what the issues are (and solving them before they get out of hand), and making sure you’re taking your website in the right direction. 

  WordPress analytics gives you an understanding of what’s actually going on.

  How does a WordPress analytics plugin benefit your website ?

  What this means for you is getting a toolkit to learn how to get more sales or followers and subscribers (aka conversions in analytics terms). 

  By getting insights into user behaviour, content performance, and how you can optimise your website, you can reach more of your goals, like increasing sales or growing your audience.

  A WordPress analytics tool helps you get more traffic to your site

  You get a range of features which tell you which acquisition channels are working for you like – social media, search engines, and other websites mentioning you. This helps you make an informed decision on where to focus energies (or spend) to get more of the ideal people coming through to your website. 

  

  Example : Looking through your acquisition channels and seeing that Reddit drives a lot of traffic through to your website. Since this channel seems to be working for you, you could then spend more time on Reddit posts to increase traffic.

  But getting more traffic isn’t all there is to it. Once they land on your site, you want them to stay for a little longer so they are intrigued by what you’re offering. Be it a product, or awesome content.

  Which leads us to …

  Increasing engagement by learning about visitor behaviour

  When you get a solid number of visitors on your website, it’s good to then learn about how they behave on your site. A WordPress analytics tool helps with engagement since you’re seeing what’s appealing to them, and what isn’t.

   Increasing engagement is good for a few reasons. 

  • You end up speaking the language of your readers. 
  • You can make a difference with the information you’re putting out. 
  • You get loyal customers and believers in your organisation. 

  With more engaged visitors, you can build trust with them and eventually be able to convince them that your product, service, or blog is needed in their lives.

  

  Example : Looking through entry and exit pages to see what first impression is making them stay, and what impression is making them leave. This helps you redirect efforts to give your website a better chance of getting visitors to stay longer.

  Improving your content and engagement can lead to more conversions

  After you get visitors engaged, it’s time to convert. 

  Whether you have an ecommerce site or freelance blog, you’ll need to know how to boost conversions. This simply means getting people to achieve more of the actions you’re wanting them to take on your site. Like subscribing to your newsletter or adding items to a cart.

  With conversion optimization features, you’re finding out how well your website is designed to get buyers through a journey to conversion. 

  

  Example : Say you’ve created a newsletter sign up page, but you’re not getting as many sign ups as you’d like. With a web analytics tool, you can look into it further. A funnels feature could tell you how they’re getting to that page. If people can’t find your page, that could be reason for low conversion rates. Or, maybe you are getting people landing on this page, but you can’t tell why they’re not signing up. Try setting up a heatmap to see how far they’re scrolling down your page to the sign up section. Through these conversion optimization features, you can make tweaks that significantly improve conversions.

  So, how does the Matomo Analytics for WordPress plugin help with all of this ?

  

  Matomo Analytics for WordPress is a free web analytics plugin that gives you access to all the features mentioned above, right in your own WordPress dashboard. It’s completely free to use and is handy for users of all skill levels. From beginners right through to advanced analysts. 

  You get to move through all the stages to increase traffic, increase engagement, and convert. By using Matomo for WordPress, you put yourself in a better position to track all the needed data from your WordPress website. 

  You have this toolkit to improve your website for free, with a few clicks ! 

  By getting useful insights like visitors, acquisitions, bounce rates etc. you gain a new perspective on how to improve your website so it’s better at doing what you created it to do. Getting these insights also means giving yourself the confidence to do what’s best for your website in a data-driven way. 

  With all this knowledge, you can be competitive, or grow enough that you’re leaving your competitors in the dust. 

• 2011 In Open Source Multimedia

  5 janvier 2012, par Multimedia Mike — Open Source Multimedia

  Sometimes I think that the pace of multimedia technology is slowing down. Obviously, I’m not paying close enough attention. I thought I would do a little 2011 year-end review of what happened in the world of open source multimedia, mainly for my own benefit. Let me know in the comments what I missed.

  The Split
  The biggest deal in open source multimedia was the matter of the project split. Where once stood one project (FFmpeg) there now stands two (also Libav). Where do things stand with the projects now ? Still very separate but similar. Both projects obsessively monitor each other’s git commits and prodigiously poach each other’s work, both projects being LGPL and all. Most features that land in one code base end up in the other. Thus, I refer to FFmpeg and Libav collectively as “the projects”.

  Some philosophical reasons for the split included project stagnation and development process friction. Curiously, these problems are fond memories now and the spirit of competition has pushed development forward at a blinding pace.

  People inside the project have strong opinions about the split ; that’s understandable. People outside the project have strong opinions about the split ; that’s somewhat less understandable, but whatever. After 5 years of working for Adobe on the Flash Player (a.k.a. the most hated software in all existence if internet nerds are to be believed on the matter), I’m so over internet nerd drama.

  For my part, I just try to maintain some appearance of neutrality since I manage some shared resources for the open source multimedia community (like the wiki and samples repo) and am trying to keep them from fracturing as well.

  Apple and Open Source
  It was big news that Apple magnanimously open sourced their lossless audio codec. That sets a great example and precedent.

  New Features
  I mined the 'git log' of the projects in order to pick out some features that were added during 2011.

  First off, Apple’s ProRes video codec was reverse engineered and incorporated into the multimedia libraries. And for some weird reason, this is an item that made the rounds in the geek press. I’m not entirely sure why, but it may have something to do with inter-project conflict. Anyway, here is the decoder in action, playing a video of some wild swine, one of the few samples we have :

  
  
  

  Other new video codecs included a reverse engineered Indeo 4 decoder. Gotta catch ‘em all ! That completes our collection of Indeo codecs. But that wasn’t enough– this year, we got a completely revised Indeo 3 decoder (the previous one, while functional, exhibited a lot of code artifacts betraying a direct ASM ->C translation). Oh, and many thanks to Kostya for this gem :

  
  
  

  That’s the new Origin Xan decoder (best known for Wing Commander IV cinematics) in action, something I first started reverse engineering back in 2002. Thanks to Kostya for picking up my slack yet again.

  Continuing with the codec section, there is a decoder for Adobe Flash Screen Video 2 — big congrats on this ! One of my jobs at Adobe was documenting this format to the outside world and I was afraid I could never quite make it clear enough to build a complete re-implementation. But the team came through.

  Let’s see, there are decoders for VBLE video, Ut Video, Windows Media Image (WMVP/WMP2), Bink audio version ‘b’, H.264 4:2:2 intra frames, and MxPEG video. There is a DPX image encoder, a Cirrus Logic AccuPak video encoder, and a v410 codec.

  How about some more game stuff ? The projects saw — at long last — an SMJPEG demuxer. This will finally allow usage and testing of the SMJPEG IMA ADPCM audio decoder I added about a decade ago. Funny story behind that– I was porting all of my decoders from xine which included the SMJPEG ADPCM. I just never quite got around to writing a corresponding demuxer. Thanks to Paul Mahol for taking care of that.

  Here’s a DFA playback system for a 1995 DOS CD-ROM title called Chronomaster. No format is too obscure, nor its encoded contents too cheesy :

  
  
  

  There’s now a demuxer for a format called XMV that was (is ?) prevalent on Xbox titles. Now the projects can handle FMV files from many Xbox games, such as Thrillville.

  
  
  

  The projects also gained the ability to play BMV files. I think this surfing wizard comes from Discworld II. It’s non-computer-generated animation at a strange resolution.

  
  
  

  More demuxers : xWMA, PlayStation Portable PMP format, and CRI ADX format ; muxer for OpenMG audio and LATM muxer/demuxer.

  One more thing : an AVX-optimized fast Fourier transform (FFT). If you have a machine that supports AVX, there’s no way you’ll even notice the speed increase of a few measly FFT calls for audio coding/decoding, but that’s hardly the point. The projects always use everything on offer for any CPU.

  Please make me aware of features that I missed in the list !

  Continuous Testing
  As a result of the split, each project has its own FATE server, one for FFmpeg and one for Libav. As of the new year, FFmpeg has just over 1000 tests while Libav had 965. This is one area where I’m obviously ecstatic to see competition. Some ad-hoc measurements on my part indicate that the total code coverage via the FATEs has not appreciably increased. But that’s a total percentage. Both the test count and the code count have been steadily rising.

  Google Summer of Code and Google Code-In
  Once again, the projects were allowed to participate in the Google Summer of Code as well as Google Code-In. I confess that I didn’t keep up with these too carefully (and Code-In is still in progress as of this writing). I do know that the project split occurred after FFmpeg had already been accepted for GSoC season 2011 and the admins were gracious enough to allow FFmpeg and Libav to allow both projects to participate in the same slot as long as they could both be mature about it.

  Happy New Year
  Let’s see what we can accomplish in 2012.

• How to quote a file name with a single quote in ffmpeg movie= filter notation ? [closed]

  21 avril, par PieterV

  I am trying to run ffmpeg using a file that contains a single quote ' in the filename.

  


  I tried to follow the docs that say I should replace a ' with '\''.
  
And a ticket that says I should replace a ' with \\\\\'.

  


  I've tried both, and can't get get it working.

  


  E.g. docs format :

  


  ./ffprobe -loglevel error -read_intervals %00:30 -select_streams s:0 -f lavfi -i "movie='D\:\\Test\\Interlaced - Dragons'\'' Den - S14E02 - Episode 2.mkv'[out0+subcc]" -show_packets -print_format json

{
[Parsed_movie_0 @ 00000222a2f82200] Failed to avformat_open_input 'D:\Test\Interlaced - Dragons Den - S14E02 - Episode 2.mkv'
[AVFilterGraph @ 00000222a2f76ec0] Error processing filtergraph: No such file or directory
movie='D\:\\Test\\Interlaced - Dragons'\'' Den - S14E02 - Episode 2.mkv'[out0+subcc]: No such file or directory


  


  E.g. ticket format :

  


  ./ffprobe -loglevel error -read_intervals %00:30 -select_streams s:0 -f lavfi -i "movie='D\:\\Test\\Interlaced - Dragons\\\\\' Den - S14E02 - Episode 2.mkv'[out0+subcc]" -show_packets -print_format json

{
[Parsed_movie_0 @ 00000158613d2080] Failed to avformat_open_input 'D:\Test\Interlaced - Dragons\\ Den - S14E02 - Episode 2.mkv[out0+subcc]'
[AVFilterGraph @ 00000158613c6ec0] Error processing filtergraph: No such file or directory
movie='D\:\\Test\\Interlaced - Dragons\\\\\' Den - S14E02 - Episode 2.mkv'[out0+subcc]: No such file or directory


  


  > dir "D:\Test\Interlaced - Dragons' Den - S14E02 - Episode 2.mkv"

    Directory: D:\Test

Mode                 LastWriteTime         Length Name
----                 -------------         ------ ----
-a---           4/20/2025 11:38 AM       18059051 Interlaced - Dragons' Den - S14E02 - Episode 2.mkv


  


  This is on Win11 using FFmpeg7.
  
Any ideas ?

  


  [Update]
  
I found a doc on escape filtergraph strings, did not help, I tried 0 to 7 \.

  


  I also found and tried the ffescape utility, the output it produces just uses a single \' and does not work.

  


  > echo "D:\Test\Interlaced - Dragons' Den - S14E02 - Episode 2.mkv" | ./ffescape.exe
=> D:\\Test\\Interlaced - Dragons\' Den - S14E02 - Episode 2.mkv\

> ./ffprobe -loglevel error -read_intervals %00:30 -select_streams s:0 -f lavfi -i "movie='D:\\Test\\Interlaced - Dragons\' Den - S14E02 - Episode 2.mkv\'[out0+subcc]" -show_packets -print_format json
{
[Parsed_movie_0 @ 0000021348f12200] Failed to avformat_open_input 'D'
[AVFilterGraph @ 0000021348f06ec0] Error processing filtergraph: No such file or directory
movie='D:\\Test\\Interlaced - Dragons\' Den - S14E02 - Episode 2.mkv\'[out0+subcc]: No such file or directory


  


  [Update]
  
I found docs for ffmpeg filter script where I can place commands in a file.

  


  I tried ./ffprobe -loglevel error -read_intervals %00:01 -select_streams s:0 -f lavfi -/i "d:\filtergraph.txt" -show_packets -print_format json, and it load the script.

  


  Works : movie=test.mkv[out0+subcc]\ if test.mkv is in ffprobe dir.
Works : movie=test\'.mkv[out0+subcc]\ if test'.mkv is in ffprobe dir.
  
Not : movie=D:\test.mkv[out0+subcc]
  
Not : movie=D\:\\test.mkv[out0+subcc]
  
Not : movie=test space.mkv[out0+subcc]
  
Not : movie='test space.mkv[out0+subcc]'
  
Not : movie="test space.mkv[out0+subcc]"
  
Not : 'movie=test space.mkv[out0+subcc]'
  
Not : "movie=test space.mkv[out0+subcc]"

  


   :(