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  • How to record (and process ?) a video that is streamable from Android

    13 mai 2016, par afollestad

    My company’s app relies heavily on video recording and playback of web-based videos. I use the MediaRecorder API to record videos, through this library designed by me : https://github.com/afollestad/material-camera.

    For playback, I use this library which is basically a wrapper around Google’s ExoPlayer library : https://github.com/brianwernick/ExoMedia.

    It works fine for the most part with small videos, especially if I decrease bit rates for audio and video. However, larger and higher quality videos have many issues. Sometimes they seem to buffer forever, sometimes playback doesn’t even start successfully, etc. Again, these videos are being streamed over HTTP from Amazon S3.

    I’ve read a little bit about FFMPEG, and how it can process MP4’s for "faststart", splitting the files into chunks for DASH, etc. However, FFMPEG solutions for Android seem a bit complex, so...

    Is there anyway to record MP4’s from Android, with MediaRecorder, MediaCodec, or some other API which results in a video file that is fast to stream ? It amazes me how well Snapchat has figured this out.

  • What Is Ethical SEO & Why Does It Matter ?

    7 mai 2024, par Erin

    Do you want to generate more revenue ?

    Then, you need to ensure you have a steady stream of traffic flowing to your site.

    Search engines like Google, Bing and Yahoo are powerful mediums you can use to scale your business.

    Search engine optimisation (SEO) is the process of creating search engine-friendly content to draw in traffic to your website. But, if you aren’t careful, you could be crossing the line of ethical SEO into unethical SEO.

    In this article, we break down what ethical SEO is, why it’s important in business and how you can implement effective SEO into your business while remaining ethical.

    Let’s begin.

    What is ethical SEO ?

    Since the early days of the internet and search engines, business owners and marketers have tried using all kinds of SEO tactics to rank atop the search engines for relevant keywords.

    The problem ?

    Some of these practices are ethical, while others aren’t.

    What exactly is ethical SEO ?

    It’s the practice of optimising your website’s rankings in search engines by following search engine guidelines and prioritising user experience.

    What is ethical SEO?

    Ethical SEO is also referred to as “white hat SEO.”

    On the other hand, businesses that break search engine rules and guidelines to “hack” their way to the top with faulty and questionable practices use unethical SEO, or “black hat SEO.”

    Ethical SEO aims to achieve higher rankings in search engines through sustainable, legitimate and fair methods.

    Black hat, or unethical SEO, aims to manipulate or “game” the system with deceptive strategies to bypass the search engine’s guidelines to rank higher.

    The two core branches of ethical SEO include :

    1. Strategies that align with search engine guidelines.
    2. Accessibility to broad audiences.

    Some examples of ethical SEO principles include :

    • Natural link building
    • Compliance with search engine guidelines
    • Establishing great user experiences
    • Creating reader-focused content

    By sticking to the right guidelines and implementing proper SEO practices, businesses can establish ethical SEO to generate more traffic and grow their brands.

    8 ethical SEO practices to implement

    If you want to grow your organic search traffic, then there’s no doubt you’ll need to have some SEO knowledge.

    While there are dozens of ways to “game” SEO, it’s best to stick to proven, ethical SEO techniques to improve your rankings.

    Stick to these best practices to increase your rankings in the search engine results pages (SERPs), increase organic traffic and improve your website conversions.

    8 Ethical SEO Practices to Implement

    1. Crafting high-quality content

    The most important piece of any ethical SEO strategy is content.

    Forget about rankings, keywords and links for a second.

    Step back and think about why people go to Google, Bing and Yahoo in the first place.

    They’re there looking for information. They have a question they need answered. That’s where you can come in and give them the answer they want. 

    How ? In the form of content.

    The best long-term ethical SEO strategy is to create the highest-quality content possible. Crafting high-quality content should be where you focus 90% of your SEO efforts.

    2. Following search engine guidelines

    Once you’ve got a solid content creation strategy, where you’re producing in-depth, quality content, you need to ensure you’re following the guidelines and rules put in place by the major search engines.

    This means you need to stay compliant with the best practices and guidelines laid out by the top search engines.

    If you fail to follow these rules, you could be penalised, your content could be downgraded or removed from search engines, and you could even have your entire website flagged, impacting your entire organic search traffic from your site.

    You need to ensure you align with the guidelines so you’re set up for long-term success with your SEO.

    3. Conducting keyword research and optimisation

    Now that we’ve covered content and guidelines, let’s talk about the technical stuff, starting with keywords.

    In the early days of SEO (late 90s), just about anyone could rank a web page high by stuffing keywords all over the page.

    While those black hat techniques used to work to “game” the system, it doesn’t work like that anymore. Google and other major search engines have much more advanced algorithms that can detect keyword stuffing and manipulation.

    Keywords are still a major part of a successful SEO strategy. You can ethically incorporate keywords into your content (and you should) if you want to rank higher. 

    Your main goal with your content is to match it with the search intent. So, incorporating keywords should come naturally throughout your content. If you try to stuff in unnecessary keywords or use spammy techniques, you may not even rank at all and could harm your website’s rankings.

    4. Incorporating natural link building

    After you’ve covered content and keywords, it’s time to dive into links. Backlinks are any links that point back to your website from another website.

    These are a crucial part of the SEO pie. Without them, it’s hard to rank high on Google. They work well because they tell Google your web page or website has authority on a subject matter.

    But you could be penalised if you try to manipulate backlinks by purchasing them or spamming them from other websites.

    Instead, you should aim to draw in natural backlinks by creating content that attracts them.

    How ? There are several options :

    • Content marketing
    • Email outreach
    • Brand mentions
    • Public relations
    • Ethical guest posting

    Get involved in other people’s communities. Get on podcasts. Write guest posts. Connect with other brands. Provide value in your niche and create content worth linking to.

    5. Respecting the intellectual property of other brands

    Content creation is moving at lightspeed in the creator economy and social media era. For better or for worse, content is going viral every day. People share content, place their spin on it, revise it, optimise it, and spread it around the internet.

    Unfortunately, this means the content is sometimes shared without the owner’s permission. Content is one form of intellectual property (IP). 

    If you share copyrighted material, you could face legal consequences.

    6. Ensuring transparency

    Transparency is one of the pillars of ethical marketing.

    If you’re running the SEO in your company or an agency, you should always explain the SEO strategies and tactics you’re implementing to your stakeholders.

    It’s best to lean on transparency and honesty to ensure your team knows you’re running operations ethically.

    7. Implementing a great user experience

    The final pillar of ethical SEO practices is offering a great user experience on your website.

    Major search engines like Google are favouring user experience more and more every year. This means knowing how to track and analyse website metrics like page load times, time on page, pageviews, media plays and event tracking.

    8. Use an ethical web analytics solution

    Last but certainly not least. Tracking your website visitors ethically is key to maintaining SEO ethics.

    You can do this by using an ethical web analytics solution like Matomo, Plausible or Fathom. All three are committed to respecting user privacy and offer ethical tracking of visitors.

    We’re a bit biassed towards Matomo, of course, but for good reasons.

    Matomo offers accurate, unsampled data along with advanced features like heatmaps, session recording, and A/B testing. These features enhance user experience and support ethical SEO practices by providing insights into user behaviour, helping optimise content. 

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    Start for free

    No credit card required

    6 unethical SEO practices to avoid

    Now that we’ve covered the ethical SEO best practices let’s talk about what kind of unethical SEO practices you want to avoid.

    Remember, SEO isn’t as easy to manipulate as it once was 20 years ago.

    Algorithms are much more sophisticated now, and search engines are getting better at detecting fraudulent, scammy or unethical SEO practices every year.

    Avoid these eight unethical SEO practices to ensure you can rank high in the long term :

    6 unethical SEO practices to avoid.

    1. Keyword stuffing

    Keyword stuffing is probably the most common unethical SEO practice. This is where someone deliberately stuffs keywords onto a page to manipulate the search engines to rank a web page higher.

    Where this is unethical isn’t always easy to detect, but in some cases, it is. It comes down to whether it’s relevant and natural or intentionally stuffing.

    2. Cloaking

    Cloaking is another unethical SEO practice where someone manipulates the information search engines see on their website.

    For example, someone may show search engines one web page on their website, but when someone clicks on it in Google, they can direct someone to a completely different page. They do this by detecting the incoming request from the user agent and presenting different content.

    3. Deceiving functionality

    Another way companies are unethically implementing SEO tactics is by deceiving people with misleading information. For example, a website may claim to provide a free resource or directory but may intentionally lead visitors to paid products.

    4. Fraudulent redirects

    Another way to deceive or mislead searchers is by creating fraudulent redirects. A redirect is a way to take someone to a different web page when they click on another one. Redirects can be useful if a page is broken or outdated. However, they can be used to deceptively take someone to a website they didn’t intend to view.

    5. Negative SEO

    Negative SEO is the intentional attempt to harm a competitor’s search engine rankings through unethical tactics.

    These tactics include duplicating their content or generating spammy links by creating low quality or irrelevant backlinks to their site.

    6. Hidden text

    Placing hidden text on a website typically has one purpose : keyword stuffing.

    Instead of making it visible to users reading the content, websites will place invisible text or text that’s hard to read on a website to try to rank the content higher and manipulate the search engines.

    3 reasons you need to implement ethical SEO

    So, why should you ensure you only implement ethical SEO in your organic traffic strategy ?

    It’s not just about what’s morally right or wrong. Implementing ethical SEO is the smartest long-term marketing strategy :

    1. Better long-term SEO

    Search engine optimisation is about implementing the “right” tactics to get your website to rank higher.

    The funny thing is many people are trying to get quick fixes by manipulating search engines to see results now.

    However, the ones who implement shady tactics and “hacks” to game the system almost always end up losing their rankings in the long term. 

    The best long-term SEO strategy is to do things ethically. Create content that helps people. Make higher quality content than your competitors. If you do those two things right, you’ll have better search traffic for years.

    2. Great brand reputation

    Not only is ethical SEO a great way to get long-term results, but it’s also a good way to maintain a solid brand reputation.

    Reputation management is a crucial aspect of SEO. All it takes is one bad incident, and your SEO could be negatively impacted.

    3. Lower chance of penalties

    If you play by the rules, you have a lower risk of being penalised by Google.

    The reality is that Google owns the search engine, not you. While we can benefit from the traffic generation of major search engines, you could lose all your rankings if you break their guidelines.

    Track SEO data ethically with Matomo

    Ethical SEO is all about :

    • Serving your audience
    • Getting better traffic in the long run

    If you fail to follow ethical SEO practices, you could be de-ranked or have your reputation on the line.

    However, if you implement ethical SEO, you could reap the rewards of a sustainable marketing strategy that helps you grow your traffic correctly and increase conversions in the long term.

    If you’re ready to start implementing ethical SEO, you need to ensure you depend on an ethical web analytics solution like Matomo.

    Unlike other web analytics solutions, Matomo prioritises user privacy, maintains transparent, ethical data collection practices, and does not sell user data to advertisers. Matomo provides 100% data ownership, ensuring that your data remains yours to own and control.

    As the leading privacy-friendly web analytics solution globally, trusted by over 1 million websites, Matomo ensures :

    • Accurate data without data sampling for confident insights and better results
    • Privacy-friendly and GDPR-compliant web analytics
    • Open-source access for transparency and creating a custom solution tailored to your needs

    Try Matomo free for 21-days. No credit card required.

  • 16 Website Metrics to Track If You Want to Grow Your Business

    9 avril 2024, par Erin

    Conversion rate.

    Bounce rate.

    Sessions.

    There are dozens of metrics to keep up with in web analytics. It can be confusing at times trying to keep up with everything.

    But, if you want to improve your website performance and grow your business, you need to know what they are and how they work.

    Why ?

    Because what you measure gets managed. This is true in your personal life and business. You must track various website metrics to help your business reach new heights.

    In this guide, you’ll learn about the most important website metrics, why they’re important and how to track them to grow your brand.

    What are website metrics ?

    Your website is your digital headquarters.

    It’s not a static place. Instead, it’s a vibrant, interactive hub your visitors and customers can engage with daily.

    Every time a user interacts with your website, you can track what’s happening.

    Website metrics help you measure how much your visitors and customers interact with your website. 

    These engagement metrics help you understand what your visitors are doing, where they’re coming from, how they’re moving on your website and how long they stay. They can even give you insights into what their goals are.

    What are website metrics?

    If you aren’t tracking your website metrics, you won’t know how effective your website is.

    By paying close attention to your key metrics within a web analytics platform like Matomo, you’ll be able to see how well your marketing is doing and how your visitors are engaging so you can improve the user experience and increase conversions.

    16 website metrics to track

    Here are the top 16 website metrics you need to be tracking if you want to grow your business :

    1. Pageviews

    A pageview is the number of times a web page has been viewed. 

    Many pageviews can indicate a successful search engine optimisation (SEO) or marketing campaign — it can be used to show positive results for these initiatives.

    It can also help you determine various issues on individual pages. For instance, performance issues or poor website structure can cause visitors to get lost or confused while navigating your website.

    Screenshot example of the Matomo dashboard

    2. Average time on page

    Average time on a page is simply the time visitors spend on a specific page (not the entire website) ; tracking users’ time on various pages throughout your website can give you insights that can help you improve certain pages.

    If you get tons of traffic to a particular page, but the average time a visitor stays on that page is minimal, the content may need some work.

    Tracking this data can help determine if your website is engaging for your visitors or if you need to modify certain aspects to increase your visitors’ stay. Increasing the average time on the page will help boost your conversions and search engine rankings.

    3. Actions per visit

    Actions per visit is a key metric that tracks the average number of actions a visitor takes every time they visit your website. This data can help you track your audience engagement and the effectiveness of your content across your entire website.

    An action is any activity performed by your visitors on your website like :

    • Outlinks
    • Downloads
    • Page views
    • Internal site searches

    The higher your actions per visit, the more engaging your audience finds your website content. A side effect of increased actions is staying longer on the site and more likely to convert to your email list as a subscriber or pay for products as a customer.

    4. Bounce rate

    Like a bouncy ball, your website’s bounce rate measures how many users entered your site and “bounced” out without clicking on another page. This metric can be extremely helpful in determining user interest in your content. 

    You might be getting many visitors to your website, but if they “bounce” after visiting the first page they land on, that’s a great indicator that your content is not resonating with your audience.

    Remember, this metric should be taken with a grain of salt. 

    Your bounce rate may indicate that visitors are finding the exact information that they wanted and leaving pleased, so it’s not a black-and-white metric.

    For example, if you have a landing page with a high bounce rate, then that’s likely not a sign of a good user experience. But, if you have a knowledge base article and they just need to find some quick information, then it could be a good indicator.

    5. Conversions

    The first step in tracking conversions is defining what a conversion is for your website. 

    Do you want your audience to :

    • View a blog post
    • Purchase a product
    • Download an eBook
    • Sign up for a consultation call

    Determine what that conversion is and track how often users take that action on your website.

    This helps you understand if your marketing and content strategies are working toward your pre-defined conversion goal.

    Matomo track conversions.

    6. Conversion rate

    A conversion rate is the percentage of visits that triggered a conversion. Knowing this metric lets you plan, budget, and forecast future growth.

    For example, 5% of your website visitors take action and convert to customers. With this information, you can make better informed financial decisions regarding your marketing efforts on your website to help increase traffic and future conversions.

    While there are basic conversion rate benchmarks to strive toward, it ultimately depends on your goals and the specific conversions you decide to track that are best for your business. 

    That being said, Matomo has some best practices to help you optimise your conversion rates, no matter what conversion metric you are tracking.

    7. Exit rate

    While “bounce rate” and “exit rate” are similar, “exit rate” is the percentage of visits to a website that ended on a particular page.

    Knowing which pages have the highest percentage of visitors exiting your website gives you key information on the pages that may need to be improved.

    If you see that your “exit rate” is highest on pages before the checkout (or other CTA’s you have established), you will want to dive into what’s causing visitors to leave from that page. For example, maybe it’s the content, the copy or even a broken link.

    This is a great metric to help determine where you have breakdowns between you and your visitors. Improving your exit rate can help guide visitors through your website funnel more easily and boost your conversion rates. 

    Matomo track pageviews

    8. Top pages

    The top pages on your website are the pages that receive the most visits. Understanding what your top pages are can be crucial in planning and guiding your marketing strategies moving forward.

    Your top pages can help you determine the most engaging content for your audience. This can be extremely helpful in guiding your visitors to certain pages that other users find more valuable.

    It also helps you determine if you need to focus more attention on different parts of your website to increase user engagement in those areas.

    For example, maybe your most-viewed pages have less copy and more photos or videos. Understanding this lets you know that incorporating more media into other pages will boost future engagement.

    9. Traffic sources

    Your traffic sources are the channels that are driving visitors to your website. The four most common traffic sources are :

    • Direct Entry : Typing your website URL into their browser or visiting via a bookmark they saved
    • Websites/Referral : Clicking on a link to your site from another website
    • Search Engines : Using search engines (Google, Bing or Yahoo) to find your website
    • Campaigns : Visitors directed to your website through specific marketing campaigns, such as email newsletters, Google Ads, promotional links, etc.
    • Social Networks : Visitors accessing your website by clicking on links shared on social media platforms like Facebook, X (Twitter), LinkedIn, etc.

    Understanding where your visitors are coming from can help you focus your marketing efforts on the traffic sources with the highest conversion rates. 

    Suppose your email marketing campaign isn’t driving any traffic to your website, but your ad campaign is responsible for over 25% of your conversions. In that case, you might consider doubling your advertising efforts.

    10. Form average time spent

    Forms are a crucial part of your website’s marketing strategy. Forms can help you :

    • Learn more about your visitors
    • Gather feedback from your audience
    • Convert visitors into email subscribers
    • And more

    Form average time spent is the average amount of time a visitor spends on a specific form on your website. The time is calculated as the difference between the first interaction with a form field (for example, a field focus) and the last interaction with a form.

    Want to convert more visitors into leads ? Then, you need to understand your form analytics better. Learn more here.

    11. Play rate

    If you want to keep your audience engaged (and convert more visitors), you need to publish different types of media.

    But if your video or audio content isn’t performing well, then you’re wasting your time.

    That’s where play rate comes in. It’s calculated by analysing visitors who watched or listened to a specific media after they have visited a web page.

    With play rate, you can track any video, podcast, or audiobook plays.

    You can easily track it within Matomo’s Media Analytics. The best part ? This feature works out of the box, so you don’t need to configure it to start leveraging the analytics.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    Start for free

    No credit card required

    12. Returning visitors

    Returning visitors are users who visit your website more than once over a specific time.

    You will want to measure the number of returning visitors to your website, as this information can give you additional insights into your marketing strategies, company branding and content.

    It can also help you better understand your customer base, giving you a clearer sense of their top desires and pain points.

    13. Device type

    Device type tracks the different devices visitors use to visit your website. These could be :

    • Tablets
    • Mobile phones
    • Desktop computers

    Knowing what your visitors are using to access your website can help you improve the overall user experience.

    For example, if 80% of your visitors use mobile phones, you could think about optimising your web pages to format with mobile devices. 

    Screenshot of Matomo dashboard

    14. Top exit pages

    Top exit pages are the pages that a visitor leaves your website from the most.

    Each web page will have a specific exit rate percentage based on how many people leave the website on a particular page.

    This can be quite helpful in understanding how visitors interact with your website. It can also help you uncover and fix any issues with your website you may not be aware of.

    For instance, one of your product pages has the highest exit rate on your website. By looking into why that is, you discover that your “Add to Cart” button isn’t functioning correctly, and your visitors can’t buy that particular product, so they exit out of frustration.

    15. Marketing attribution

    Marketing attribution (multi-touch attribution) helps you see which touchpoints have the greatest impact on conversions.

    Within Matomo, revenue attribution involves assigning credit for revenue across multiple touchpoints that contribute to a conversion.

    Matomo’s multi-touch attribution models use different weighting factors, like linear or time decay, to allocate credit to each touchpoint based on its influence.

    Matomo’s multi-touch attribution reports provide insights into how revenue is distributed across different touchpoints, marketing channels, campaigns, and actions. These reports allow you to analyse the contribution of each touchpoint to revenue generation and identify the most influential interactions in the customer journey.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    Start for free

    No credit card required

    16. Event tracking

    Every website has multiple actions a user can perform called “events”. These could be downloading a template, submitting contact information, signing up for a newsletter or clicking a link.

    Tracking events can give you additional context into what your visitors are interested in or don’t care about. This allows you to target them better through those events, potentially creating new, unique conversions and boosting the growth of your business.

    It can also lead to discovering potential issues within your website if you notice visitors aren’t taking action on certain CTAs, such as broken links or lack of content on certain pages. By uncovering these issues, you can quickly fix them to increase your conversions.

    Matomo track events

    Start tracking your website metrics with Matomo today

    There’s much to consider when creating and running your website, such as the design, copy and flow. 

    While these are necessary, tracking your website’s data is one of the most important aspects of running a site. It’s crucial in helping you optimise your site’s performance and create a great experience for your visitors.

    Every interaction a visitor has on your site is unique and leaves valuable clues you can use to improve all aspects of your site experience. 

    Understanding what your visitors like, what website performance issues they’re running into and how they interact across your website is crucial to improving your marketing and sales efforts.

    While tracking this much data can feel overwhelming, having all your key metrics in one place and broken down into easy-to-understand benchmarks can help alleviate the stress and headache of data tracking. 

    That’s where a web analytics platform like Matomo comes in.

    With Matomo, you can easily track, store and analyse every piece of data on your website automatically to improve your site performance and user experience and drive conversions. 

    With Matomo, you can take back control with a platform that gives you 100% data ownership.

    Used on over 1 million websites in over 190 countries, Matomo gives you :

    • Accurate data (no data sampling)
    • Privacy-friendly and GDPR-compliant analytics
    • Open-source access to create a custom solution for you

    Try Matomo for free for 21 days now. No credit card required. 

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