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FFMPEG audio transcoding using libav* libraries
10 février 2014, par vinvinodI am writing an audio transcoding application using ffmpeg libraries.
Here is my code/*
* File: main.cpp
* Author: vinod
* Compile with "g++ -std=c++11 -o audiotranscode main.cpp -lavformat -lavcodec -lavutil -lavfilter"
*
*/
#if !defined PRId64 || PRI_MACROS_BROKEN
#undef PRId64
#define PRId64 "lld"
#endif
#define __STDC_FORMAT_MACROS
#ifdef __cplusplus
extern "C" {
#endif
#include
#include
#include <sys></sys>types.h>
#include
#include <libavutil></libavutil>imgutils.h>
#include <libavutil></libavutil>samplefmt.h>
#include <libavutil></libavutil>frame.h>
#include <libavutil></libavutil>timestamp.h>
#include <libavformat></libavformat>avformat.h>
#include <libavfilter></libavfilter>avfilter.h>
#include <libavfilter></libavfilter>buffersrc.h>
#include <libavfilter></libavfilter>buffersink.h>
#include <libswscale></libswscale>swscale.h>
#include <libavutil></libavutil>opt.h>
#ifdef __cplusplus
}
#endif
#include <iostream>
using namespace std;
int select_stream, got_frame, got_packet;
AVFormatContext *in_fmt_ctx = NULL, *out_fmt_ctx = NULL;
AVCodec *dec_codec = NULL, * enc_codec = NULL;
AVStream *audio_st = NULL;
AVCodecContext *enc_ctx = NULL, *dec_ctx = NULL;
AVFrame *pFrame = NULL, * pFrameFiltered = NULL;
AVFilterGraph *filter_graph = NULL;
AVFilterContext *buffersrc_ctx = NULL;
AVFilterContext *buffersink_ctx = NULL;
AVPacket packet;
string inFileName = "/home/vinod/vinod/Media/univac.webm";
string outFileName = "audio_extracted.m4a";
int target_bit_rate = 128000,
sample_rate = 22050,
channels = 1;
AVSampleFormat sample_fmt = AV_SAMPLE_FMT_S16;
string filter_description = "aresample=22050,aformat=sample_fmts=s16:channel_layouts=mono";
int log_averror(int errcode)
{
char *errbuf = (char *) calloc(AV_ERROR_MAX_STRING_SIZE, sizeof(char));
av_strerror(errcode, errbuf, AV_ERROR_MAX_STRING_SIZE);
std::cout << "Error - " << errbuf << std::endl;
delete [] errbuf;
return -1;
}
/**
* Initialize conversion filter */
int initialize_audio_filter()
{
char args[512];
int ret;
AVFilter *buffersrc = avfilter_get_by_name("abuffer");
AVFilter *buffersink = avfilter_get_by_name("abuffersink");
AVFilterInOut *outputs = avfilter_inout_alloc();
AVFilterInOut *inputs = avfilter_inout_alloc();
filter_graph = avfilter_graph_alloc();
const enum AVSampleFormat out_sample_fmts[] = {sample_fmt, AV_SAMPLE_FMT_NONE};
const int64_t out_channel_layouts[] = {av_get_default_channel_layout(out_fmt_ctx -> streams[0] -> codec -> channels), -1};
const int out_sample_rates[] = {out_fmt_ctx -> streams[0] -> codec -> sample_rate, -1};
if (!dec_ctx->channel_layout)
dec_ctx->channel_layout = av_get_default_channel_layout(dec_ctx->channels);
snprintf(args, sizeof(args), "time_base=%d/%d:sample_rate=%d:sample_fmt=%s:channel_layout=0x%" PRIx64,
in_fmt_ctx -> streams[select_stream] -> time_base.num, in_fmt_ctx -> streams[select_stream] -> time_base.den,
dec_ctx->sample_rate,
av_get_sample_fmt_name(dec_ctx->sample_fmt),
dec_ctx->channel_layout);
ret = avfilter_graph_create_filter(&buffersrc_ctx, buffersrc, "in", args, NULL, filter_graph);
if (ret < 0) {
av_log(NULL, AV_LOG_ERROR, "Cannot create buffer source\n");
return -1;
}
ret = avfilter_graph_create_filter(&buffersink_ctx, buffersink, "out", NULL, NULL, filter_graph);
if (ret < 0) {
av_log(NULL, AV_LOG_ERROR, "Cannot create buffer sink\n");
return ret;
}
ret = av_opt_set_int_list(buffersink_ctx, "sample_fmts", out_sample_fmts, -1,
AV_OPT_SEARCH_CHILDREN);
if (ret < 0) {
av_log(NULL, AV_LOG_ERROR, "Cannot set output sample format\n");
return ret;
}
ret = av_opt_set_int_list(buffersink_ctx, "channel_layouts", out_channel_layouts, -1,
AV_OPT_SEARCH_CHILDREN);
if (ret < 0) {
av_log(NULL, AV_LOG_ERROR, "Cannot set output channel layout\n");
return ret;
}
ret = av_opt_set_int_list(buffersink_ctx, "sample_rates", out_sample_rates, -1,
AV_OPT_SEARCH_CHILDREN);
if (ret < 0) {
av_log(NULL, AV_LOG_ERROR, "Cannot set output sample rate\n");
return ret;
}
/* Endpoints for the filter graph. */
outputs -> name = av_strdup("in");
outputs -> filter_ctx = buffersrc_ctx;
outputs -> pad_idx = 0;
outputs -> next = NULL;
/* Endpoints for the filter graph. */
inputs -> name = av_strdup("out");
inputs -> filter_ctx = buffersink_ctx;
inputs -> pad_idx = 0;
inputs -> next = NULL;
string filter_desc = filter_description;
if ((ret = avfilter_graph_parse_ptr(filter_graph, filter_desc.c_str(), &inputs, &outputs, NULL)) < 0) {
log_averror(ret);
exit(1);
}
if ((ret = avfilter_graph_config(filter_graph, NULL)) < 0) {
log_averror(ret);
exit(1);
}
/* Print summary of the sink buffer
* Note: args buffer is reused to store channel layout string */
AVFilterLink *outlink = buffersink_ctx->inputs[0];
av_get_channel_layout_string(args, sizeof(args), -1, outlink->channel_layout);
av_log(NULL, AV_LOG_INFO, "Output: srate:%dHz fmt:%s chlayout:%s\n",
(int) outlink->sample_rate,
(char *) av_x_if_null(av_get_sample_fmt_name((AVSampleFormat) outlink->format), "?"),
args);
return 0;
}
/*
*
*/
int main(int argc, char **argv)
{
int ret;
cout << "Hello World" << endl;
printf("abcd");
avcodec_register_all();
av_register_all();
avfilter_register_all();
/* open input file, and allocate format context */
if (avformat_open_input(&in_fmt_ctx, inFileName.c_str(), NULL, NULL) < 0) {
std::cout << "error opening input file - " << inFileName << std::endl;
return -1;
}
/* retrieve stream information */
if (avformat_find_stream_info(in_fmt_ctx, NULL) < 0) {
std::cerr << "Could not find stream information in the input file " << inFileName << std::endl;
}
/* Dump format details */
printf("\n ---------------------------------------------------------------------- \n");
av_dump_format(in_fmt_ctx, 0, inFileName.c_str(), 0);
printf("\n ---------------------------------------------------------------------- \n");
/* Choose a audio stream */
select_stream = av_find_best_stream(in_fmt_ctx, AVMEDIA_TYPE_AUDIO, -1, -1, &dec_codec, 0);
if (select_stream == AVERROR_STREAM_NOT_FOUND) {
std::cerr << "No audio stream found" << std::endl;
return -1;
}
if (select_stream == AVERROR_DECODER_NOT_FOUND) {
std::cerr << "No suitable decoder found" << std::endl;
return -1;
}
dec_ctx = in_fmt_ctx -> streams[ select_stream] -> codec;
av_opt_set_int(dec_ctx, "refcounted_frames", 1, 0);
/* init the audio decoder */
if ((ret = avcodec_open2(dec_ctx, dec_codec, NULL)) < 0) {
av_log(NULL, AV_LOG_ERROR, "Cannot open audio decoder\n");
return ret;
}
/* allocate output context */
ret = avformat_alloc_output_context2(&out_fmt_ctx, NULL, NULL,
outFileName.c_str());
if (ret < 0) {
std::cerr << "Could not create output context for the file " << outFileName << std::endl;
return -1;
}
/* find the encoder */
enum AVCodecID codec_id = out_fmt_ctx -> oformat -> audio_codec;
enc_codec = avcodec_find_encoder(codec_id);
if (!(enc_codec)) {
std::cerr << "Could not find encoder for - " << avcodec_get_name(codec_id) << std::endl;
return -1;
}
/* add a new stream */
audio_st = avformat_new_stream(out_fmt_ctx, enc_codec);
if (!audio_st) {
std::cerr << "Could not add audio stream - " << std::endl;
}
/* Initialise audio codec */
audio_st -> id = out_fmt_ctx -> nb_streams - 1;
enc_ctx = audio_st -> codec;
enc_ctx -> codec_id = codec_id;
enc_ctx -> codec_type = AVMEDIA_TYPE_AUDIO;
enc_ctx -> bit_rate = target_bit_rate;
enc_ctx -> sample_rate = sample_rate;
enc_ctx -> sample_fmt = sample_fmt;
enc_ctx -> channels = channels;
enc_ctx -> channel_layout = av_get_default_channel_layout(enc_ctx -> channels);
/* Some formats want stream headers to be separate. */
if (out_fmt_ctx -> oformat -> flags & AVFMT_GLOBALHEADER) {
enc_ctx -> flags |= CODEC_FLAG_GLOBAL_HEADER;
}
ret = avcodec_open2(out_fmt_ctx -> streams[0] -> codec, enc_codec, NULL);
if (ret < 0) {
std::cerr << "Could not create codec context for the file " << outFileName << std::endl;
return -1;
}
/* Initialize filter */
initialize_audio_filter();
if (!(out_fmt_ctx -> oformat -> flags & AVFMT_NOFILE)) {
int ret = avio_open(& out_fmt_ctx -> pb, outFileName.c_str(),
AVIO_FLAG_WRITE);
if (ret < 0) {
log_averror(ret);
return -1;
}
}
/* Write header */
if (avformat_write_header(out_fmt_ctx, NULL) < 0) {
if (ret < 0) {
log_averror(ret);
return -1;
}
}
/* Allocate frame */
pFrame = av_frame_alloc();
if (!pFrame) {
std::cerr << "Could not allocate frame\n";
return -1;
}
pFrameFiltered = av_frame_alloc();
if (!pFrameFiltered) {
std::cerr << "Could not allocate frame\n";
return -1;
}
av_init_packet(&packet);
packet.data = NULL;
packet.size = 0;
/* Read packet from the stream */
while (av_read_frame(in_fmt_ctx, &packet) >= 0) {
if (packet.stream_index == select_stream) {
avcodec_get_frame_defaults(pFrame);
ret = avcodec_decode_audio4(dec_ctx, pFrame, &got_frame, &packet);
if (ret < 0) {
log_averror(ret);
return ret;
}
printf("Decoded packet pts : %ld ", packet.pts);
printf("Frame Best Effor pts : %ld \n", pFrame->best_effort_timestamp);
/* Set frame pts */
pFrame -> pts = av_frame_get_best_effort_timestamp(pFrame);
if (got_frame) {
/* push the decoded frame into the filtergraph */
ret = av_buffersrc_add_frame_flags(buffersrc_ctx, pFrame, AV_BUFFERSRC_FLAG_KEEP_REF);
if (ret < 0) {
log_averror(ret);
return ret;
}
/* pull filtered frames from the filtergraph */
while (1) {
ret = av_buffersink_get_frame(buffersink_ctx, pFrameFiltered);
if ((ret == AVERROR(EAGAIN)) || (ret == AVERROR_EOF)) {
break;
}
if (ret < 0) {
printf("Error while getting filtered frames from filtergraph\n");
log_averror(ret);
return -1;
}
/* Initialize the packets */
AVPacket encodedPacket = {0};
av_init_packet(&encodedPacket);
ret = avcodec_encode_audio2(out_fmt_ctx -> streams[0] -> codec, &encodedPacket, pFrameFiltered, &got_packet);
if (!ret && got_packet && encodedPacket.size) {
/* Set correct pts and dts */
if (encodedPacket.pts != AV_NOPTS_VALUE) {
encodedPacket.pts = av_rescale_q(encodedPacket.pts, buffersink_ctx -> inputs[0] -> time_base,
out_fmt_ctx -> streams[0] -> time_base);
}
if (encodedPacket.dts != AV_NOPTS_VALUE) {
encodedPacket.dts = av_rescale_q(encodedPacket.dts, buffersink_ctx -> inputs[0] -> time_base,
out_fmt_ctx -> streams[0] -> time_base);
}
printf("Encoded packet pts %ld\n", encodedPacket.pts);
/* Write the compressed frame to the media file. */
ret = av_interleaved_write_frame(out_fmt_ctx, &encodedPacket);
if (ret < 0) {
log_averror(ret);
return -1;
}
} else if (ret < 0) {
log_averror(ret);
return -1;
}
av_frame_unref(pFrameFiltered);
}
av_frame_unref(pFrame);
}
}
}
/* Flush delayed frames from encoder*/
got_packet=1;
while (got_packet) {
AVPacket encodedPacket = {0};
av_init_packet(&encodedPacket);
ret = avcodec_encode_audio2(out_fmt_ctx -> streams[0] -> codec, &encodedPacket, NULL, &got_packet);
if (!ret && got_packet && encodedPacket.size) {
/* Set correct pts and dts */
if (encodedPacket.pts != AV_NOPTS_VALUE) {
encodedPacket.pts = av_rescale_q(encodedPacket.pts, buffersink_ctx -> inputs[0] -> time_base,
out_fmt_ctx -> streams[0] -> time_base);
}
if (encodedPacket.dts != AV_NOPTS_VALUE) {
encodedPacket.dts = av_rescale_q(encodedPacket.dts, buffersink_ctx -> inputs[0] -> time_base,
out_fmt_ctx -> streams[0] -> time_base);
}
printf("Encoded packet pts %ld\n", encodedPacket.pts);
/* Write the compressed frame to the media file. */
ret = av_interleaved_write_frame(out_fmt_ctx, &encodedPacket);
if (ret < 0) {
log_averror(ret);
return -1;
}
} else if (ret < 0) {
log_averror(ret);
return -1;
}
}
/* Write Trailer */
av_write_trailer(out_fmt_ctx);
avfilter_graph_free(&filter_graph);
if (dec_ctx)
avcodec_close(dec_ctx);
avformat_close_input(&in_fmt_ctx);
av_frame_free(&pFrame);
av_frame_free(&pFrameFiltered);
if (!(out_fmt_ctx -> oformat -> flags & AVFMT_NOFILE))
avio_close(out_fmt_ctx -> pb);
avcodec_close(out_fmt_ctx->streams[0]->codec);
avformat_free_context(out_fmt_ctx);
return 0;
}
</iostream>The audio file after transcoding is same duration as the input. But its completely noisy. Can somebody tell me what I am doing wrong here !
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ffmpeg takes screenshots all at once
19 décembre 2020, par oo92I am trying to use ffmpeg to grab screenshots of twitch streams. This is my command :


ffmpeg -i https://stream-link.m3u8 
-ss 30 
-frames:v 10 
-r 1
-f 
image2 
/home/me/Desktop/images/image-dataset/my-dataset/World-of-Warcraft/filename.jpg&


My goal is to take 1 screenshot per second for a total of 10 screenshots. I've added the
&at the end of thefilename.jpgto take these screenshots concurrently. However, the screenshots I get are all the same thing. No difference. The exact spitting moment in all 10 images. My take is that ffmpeg is not listening to-frames:v 10and instead takes 10 screenshots all at once.

I tried to run it sequentially and the same problem happened. So the issue isn't concurrency..


Is there a way I can fix this ?


Output :


ffmpeg version 4.1.3-0ppa1~18.04 Copyright (c) 2000-2019 the FFmpeg developers
 built with gcc 7 (Ubuntu 7.3.0-27ubuntu1~18.04)
 configuration: --prefix=/usr --extra-version='0ppa1~18.04' --toolchain=hardened --libdir=/usr/lib/x86_64-linux-gnu --incdir=/usr/include/x86_64-linux-gnu --arch=amd64 --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-nonfree --enable-libfdk-aac --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --enable-shared
 libavutil 56. 22.100 / 56. 22.100
 libavcodec 58. 35.100 / 58. 35.100
 libavformat 58. 20.100 / 58. 20.100
 libavdevice 58. 5.100 / 58. 5.100
 libavfilter 7. 40.101 / 7. 40.101
 libavresample 4. 0. 0 / 4. 0. 0
 libswscale 5. 3.100 / 5. 3.100
 libswresample 3. 3.100 / 3. 3.100
 libpostproc 55. 3.100 / 55. 3.100
[https @ 0x560f4b435740] Opening 'https://video-edge-c2b56c.yto01.abs.hls.ttvnw.net/v1/segment/CvEEnTLMdXdKmicT1KsEeYg1j5_ppzV6USTh15nprTzVGZJwL0MnMggHmPmKVCVuec2AugqeIOO45aJMEiH7dUQH1yME6GtL5yH3YDONOR-lj-un-kd99iQtu_DePSfgU47MbqXvI3iw1JKfhgAZVMPQYv_OrwIvXlYdFBTpRQZpFUPVa8dlISmsaT_ypAGJwZYEfcmhN9Ar-yLcPyhTEt4NsP5wzshGwq3IgwY6givcSiKeHRAQ6RzyyYO2ZmnnWXavHM1McEmCbpMk55UU9-NXmtfMPE7Q0jOrkHfPqD8qr4t3-tzRUbNhO7PXa6DgsQRAYICiRxZ0aq5vGIHZD75mOVcl2t9AVNS6R2z5KpvjT24rryxb5mEvebzlq_QMHw83GJtbXv4eCmUnxVObI3idGbYbYkInccc07Yv6oOlUYg804gA6abt_jLFP9jC0tiBjEJIwwb0NJAeuX1YE-b-nL2-qlDWeHY_ZtOvZFCcaeiL-3j2FXIW-mn90bccZMHy1vb1V2tFJEOs5C7YjJ57jh4exm01PGp9ErfFDz--oGc5ZZgvLas3nWz6Imox6yYt0NQ7rZtXyA_6PWtuJBXcqGF7Q5OT4-Eg_m20lc2XuK-hzEZIWU_Pofm33-mXvtjNtXg_e-fkJzIUr4VDNx59cJpbEhS8DhWkqKZgAvQ39rahnpXEkRwt6Se8LH8X4zUU_Fx0k4ApDSGoJGPOJIWlnd8jp_c_8ELQB3lsqx58ppCkiqWtEIZqnkERMNdVJMOPfiJO-wFcStxw214rGr1UgPn-23LlBDOTU7dUnPgN2AYHnL7eggyTliBxGxizGcTjtjRIQpNzpVE-1SqRZ9wgremNhGhoMwxLy-8hlWMju1_Jt.ts' for reading
[https @ 0x55a8b4055d80] Opening 'https://video-weaver.yto01.hls.ttvnw.net/v1/playlist/CvoDrRxumiLM_XBX6zGlLKqZTlxcWMGRJwMy5c0gn038EHoSxU9uBxeTnSk7l8iZ3NDmmtNp2hexUJYQbXh06ClRvm8Vz41PPd2N-k-5GKNIse6MrFrNloxt7p9nEXdXx-8Dw2TofURJX0PloMSiGci_hCnrDJ38BdWg_78f8WFYjZrm5TYnVSDgZw37cFG8FeBJJV2PxF7gEGltrKs7MQ5kbDApHrRFSrYVkbvACCuxbSKZyRB7I6NmKrGVwBZfGLqh9vMXw0_jJAU21qPB9ku459OibJS4JDBTVt4l2MlASp8dhcbTICmLnEBBOIDe7RciSSpqYhq4Hil8TMunMRFc2UdDJS3GjXtw0BApLZMxOf-EXhHJf5f6-ALKEW7FRPsO6JCYQGpspLq2snUKuWqj9UBcLHnGjjY5cUHjvui81aalyz5fcDZK-pxUFhCZucpOxCDDYhfSLABqmM3eIentP8hlcwZg0ydy419Tj2lqI08ug9PUFBlMJWWcuwck5uIGIOshQVNEDIXJt_PJKao5dSgMGZzsIEUPi6Rlf2yUk7z-adjtADJjOzBzNV6QKtS00BiFTvbbYjiLydJffAEgeerVOG0_tkHZopfYmpJsp43Sr-hXTAk2cYSMIN__NqO7qAJzTF1rWXkeAo3wuWPz2mICJOSdq6SfSL0SEKb7mHVzjUerNSPqt7ZHWBYaDAeIk7sXJ_-6ZP1wyQ.m3u8' for reading
[hls,applehttp @ 0x5559d4ab0940] Opening 'https://video-edge-c2ab34.yto01.abs.hls.ttvnw.net/v1/segment/CtwE4wYV6Jd9ji9SF4DQupaPzeu0nawqExYayXT0VS3D-AgoiiuciSxoAUXEKj1TsevSSJHWs3AdkMaTZs_rYrXkKhvA8xgq_Ojp7MmrYrgDZi_vZSfoIWBLdpNN8RN8ISUtPOXWpRM8hZvgQOI00EKSlvcZoJ44OoZfvVQaN16IkjiP1K7TdrbiG_W43yYo8W3wrprTrI-gSK0yQdDYK58ROKuXwsWra6zJp1DTJLTV8L4u3ClJoDlBaoYSMEwnEVs_p7gBpNw9rn66mqtsGn_vCMBfoqrsUfCEem7cFvC3ph1iqfubbIc5LSkRdHekoYHDualvn-ScmkCBLMXn6U4SeFdSRrElMz2mgJM0t7DA6PEzz_SEh1harsM19_Z9REoIwWr1tzHWFU4WgTWrDbylsV2i11rBqAHWlk5_V8fP4CIFhiWyfxp8G_j1nmy1z-tC8Ttln6KkMFcGlvWR6tsPr4hUtPvrY6m05FMYfsmvDJVJhW8fFAppcVfPyGFMqQ6GRPo0CMrENqkIENTvMjQJt2GEyw8GOECucYWIbuhCOLLW0dyz-iJlVNYvObeGue18U79sneEAkjoxJuxDI61r5hOMwf3HXpSIUpk2sOzfjcded4KbvMjgIQxK9M-2qnmTkyfV756rGaT_9SrugKiZUdh_vOy9lDwFPN2GYq6P6Vcy4HKpM0ZCR2AMTe3PFXreDraCzfrmzwRULBG9AiNxs-JhYJ3_w-OSBhzbINJng-PwFnL9Dsm87NIYvc_CRUWT5jkJHws8BpzSJtZCXcZ3XgYGDe49balTzhB8VBIQIFWcbgO26YM0po0CxgZLiBoMoN25nK5P9U3FecXL.ts' for reading
[https @ 0x5602e5468a40] Opening 'https://video-weaver.yto01.hls.ttvnw.net/v1/playlist/Cv0DvhMhaY8nQyvgCVb8Knpnq4LS_QdntEu9nstdrurt6Vtc57dIoii04-Kau7quO62wCXKso-x4719ws7inztepZcc7sWrfbDuDCqL_D41hxTa1fJnZp8bdtEPU7dKIk7coJvUw7foVkVkoA6KkZF5BTSpzOL-9BAWdsIFAZ82dC9LziZCno-7j4_77jbCfSOdZdliNsHjwJkbeal9sp-JJB7sesAvRhT8Jdb6-6m_I1kOawK_NxzS4NBP7SlXD5wSNnSD_Y9TvInwhqC1Q09EqcpYP3JmDZwVTX0ld7vzcW2jsiLA48EOv62ji2Q99PdosWX23ZTH335v1AdQ0iX2nX4G0rNMdGJ5dYzAUezfiH0gFaIiQJmBo1WlFh45BrOqlB4VMQuhDZ47hJTHDOv2qcn9PmvO6N6ENj5A5FJuRbvjVfe7mUrNjaKfb5za7qmQ1usdRhxxl7srRF_Y1fnMLfIMuQw1gMRQAkISYP1Ism4pv4blEu-5td3C2JteGadUaczx8ZLSnWTJQwTJ_o8PzzYaVW900EU0kZuiQ6RgdpJmc3UYrLQ-OUxoudkt4GgjuoSHl8qCiP8nIwSvXnbGg1CH_mCBv_kiuWygbLrY9YVGz3wS67Dn7D6hNJ1tKmK4FP2I5UKasBX4qvqdGAnMhKKqbsITunYuSqgeGNxoSEEuS_9Sp0pxjnKpSOikkMZQaDL8_ZLSngkCEdWFBsg.m3u8' for reading
[https @ 0x561509d623c0] Opening 'https://video-edge-c2b644.yto01.abs.hls.ttvnw.net/v1/segment/Cu8ENRC9AI5iVzpgoEk2vmbOSFnED42oE5UOg4w4bYv_9bGEfbiubVy80d6REOQe0pV8xCdDMNxUGEpzMh_utuxCuvoCDIA5GwCPBI-wNINQ0yaERpzyMLzLzI8X5Qw6ps2MO_G5FeX08aPup3-ngBd-yGSZDzuQgBvMoxGI3ANZ-VEy-EmHZx5P7MbpYQUZ7jXO5ZzMZH5dcc2fCtU8Fhn3rudz2Z17a7PISmdN7IqGpWIgk2XZ7k0RG4Xq71wNZzfiKu78MAs-DkdBa0L3fBvIqFNS47tEU7YJ257Dk4K4tHnoMmVprTpleM5HdkBs9b6KA9n8YOfMSi3SLLaA49fixyoYlAGPu5lXSDflXKc4ffChFnPOUHz0Pcb-hHwiYy7KJtMG_ItInI_LZt3Q-qiKOnO_PFTkBjKUjYoZyRvvD8yb2gd8BbwaF7xpOG206QO_nNASoWyqDk7B4fyyARVUD84pPuo3E06FjYDeioH2FhGU0Yyd8MXhWTawa5KKgA0TqoP9Dt_TRz9xHuPFMJWBo39GuDGqofa0yCriDsPZQJg4evm49d-1yAd4NePMmHuC3mY76ojx9Tc4zW3tSo1c-8FdGoy20X4DK911JgMZZcAjj3fbudnk1Gpg52qixw2PTo_81xj6dO6r0EOddK9o-BDDQ9u-MoRVtodGOmdtjNlurC4nXYjyJxomkqgBSh3RrYcc0ZotEYPbBN6oW2HjOLCMtkajuvov_Z78wnO_0-VTn6Z4QIJHhzhFdwpRv7sBrwCQoZJf12lg9mTyDvn-zvmYpEqlpSx2zUAZJf1RY1nHVpSjsWgKb47sVZHPnpMSEHa5MFbY5k0uJLxysEuJjCQaDEvCUfXIcwtNL3l9JA.ts' for reading
 Last message repeated 1 times
[https @ 0x55ce2ebdf1c0] Opening 'https://video-edge-c2a4ec.yto01.abs.hls.ttvnw.net/v1/segment/CtUEspzXywhKD--is2mZ6lL0j5XqcvMtesaiCc06h1S2IcnmlUxRP1Rg9qT-wcqbftcpAr5DqtE0o-qFAr-bxrl8TRjAbNT-2qzZ7BJLAXQ-Q6Pl5Otv1haFvbdYN7H7Dok0SFJoE7rKXIwXyTy_KIIp7AsBdvlLN2vxG-mc-v1SynWjaXQ-ehgiG_5Tde_dVQo9wWBA44SuM7yGh-eQwl4KoM7R6XrwdZ2-xnsw-9cVsZvZNpcBAIJecAUqHcSkNsjTy3UGtN2lJHM-Ryfy9oT4Q-fOnuWj98DqkWIVVGvM3pHdN6RXWpc7GG-zCbuE-4EohTGfgCwvWeWPps4HDpOuJjwOYTRuBe6SnN6TT-nT-c5-QaZHhnKulixMLjzDQQD-MJGYKjFhv7DwfWL183RYOh20PirZnmMxxfbDmZC8PFHGOKqZ5K-1Fnsm6PyHtNOutlB6-kENTuXIEpYMrD30AV2LKFctHb3a_HY3lkAPqCbeYCtP2GZn6sV9cnPNZqN1YReu0BPvcVvMxM2tLo-iYl2dVksTho1QfIHZY7HYhYfUXk5Z_lw6M3XSgCFwC853tfbEIdPF2grF9FsJJzxhiIwl83rxsRAKRSNa2ikYYKzwOyQ0O4i-gcCXhAe-OrO9ZM8kd5OcVAe8XMWwRdEwYg0qTrerebQzoSm2Xy88cL0unGDZhZWRWxLjxNWAfLOYPT5Kp2QKK44YkwdKJxWgXTAXiNe2u89StyfyeFxHHdVrh77W-jLHKtOJs_TqtYVavu8-i_ltjstw_Q64kckKMFXCKBlSEhCCynQIIIrDLZki-ratekOHGgwhQO0qQG1pCWiaesQ.ts' for reading
[https @ 0x5602e4b9e1c0] Opening 'https://video-edge-c2b1f4.yto01.abs.hls.ttvnw.net/v1/segment/CsMEmSWiHUi9qiWeeVziTCwieY_8ABpoaUI2uCB_Y48jHDMEB9OH_mmlfnR9-gHHPyF6dZCdtj4xqgCrgu3Rx4GtZ5UWEPd1VPv-WBUPL-YxskwN7ZpwwiJ-OT_8A5ty6K3s57s0piPK97044lYfE_sKJtelKHix26WOr6qcbkt2voyPWRH_jok7eQuG-y2xfJOmIu5-1TqIaG0IepiqVvfDAaAReHOu_jId0roBGse2q6vcWMrB4MX6TCH3foLxm_1XcQnD4G4mwRN1BdSbhdOKkOv93kf8u-KYS1wCTb_vz05EBmINqZbtOYgkWd0NRuRyMwVg8pnI7qMQZzO-NZuxmAIRR1aEZvaciughFgcGgJzczkqQ8lo_5m8MMzojjuUbPvwUAOynjmpKBPTpry2Fp1O4R-vPQJUqrPvIRMwTFevQVg_mcqAVSoH2uKprkatLWJs_Km9WBR3pDkcGK8J_foVe0Sk-2N4X-IUzBRpKt6RZltl_SF5hzX2ciZoMQdlZN0srlcZg8oiW5B8ou0liBPD_fLoVxj0PG9cj5j9cEWxkDdwx54u0hE0fW-HKk5CXcIuXpD93iruqdLyG6tcPyp247S1rJ0XSq0GwEmAqZSY5s-YIGu5o2HZuQmL214HgnCN1plLZqZ4zdFJHSW9t61C3_tM_-IiFrQ1_BIltiqYsPTW_EFmaNvty9FvHQFx0XdGbBq1bv9pp6Bj_EtT0qukTSkEH8EBDhJGYFYWDfvG7Tn2-zW2HXIIarIgR7xRscE4fEhCVgyfim5444ACROhoPPx_rGgwlXw1up2iUzAYgbaw.ts' for reading
[https @ 0x5602e4b3b9c0] Opening 'https://video-edge-c2b1f4.yto01.abs.hls.ttvnw.net/v1/segment/CvIEWgSaqH8uzWG7t10EwAuefWhmLnNnXtN7Pw6-8eiisUARX4pH-v1I3oLUhOukV3svmhCp1XxQN-UkZx8_m6sjxa3ntRmA6ImIDlbBEVuxZ4lGSMlw4G-cuC44L9xlgCjMSTZcEZa6WYCBRToWx6g2AaA2u3Gf8rZ0JpFmWAee8X0K2s9OH1CcQvfR1RofszXRu4aQSd-v6cniMyIpPpjAZixHLQf_Adyf9Iuvws8ybtiV2llhT6x8dRvvh6S5n2XzlsxC9sihjOnNc_dhav4jlSeHHUJPqh36n0Ea-asPjzNBOCJrnNxLcNgItgeI6qVs9iD8shU50RlLoBNtgNycRy_ZgQ6vBR0k9hApi02qb1BKFOhIsWGvCi7NSknqnr3vhObWvl-fIGWKRNAsU7uc9aZet2btaUb900j2Vaau-77AlbvnyAqpL0Di2KR9ybHDNpUZsVzZh-reW3uKu-pAkIEKkzI5rDP7-H9QaK73nnB3XuSK_H-x_WF7qrcgAd_0XTqcrnEtPLDzD_2H4aZxdglqDQyxanhq3cFXf-qa0ux3ZilLQMBkzjZlFsNOT8ms9kfpC7HG7B_h7AIiDnu8EoIDKBQlxfzYG6ruQACGZoVFE3MiYEqgnpFzKsAWx1jujCV_h5Jogv4kxnrvzDtzwxWXsyrwo3gUTeTrEu62Mge6T9GRGE8Ny7q7L8Ng5d0FDAM1mSDFsuwaleGQDndIMa3J6TODcfI4gL1Tu1aEUSen1gWSRcUy1uQyQQ9zJSmc7Uaw8uMLyP3BzadJm51c3MoNTzLBsvktjhd3B2KHbWY1lXEh2AHA16VGWXpq7CD0ELMSEN1fF4x7RWpFxubjbxVNVv4aDCwwPCpEeEggW8Rfpw.ts' for reading
[hls,applehttp @ 0x5559d4ab0940] Opening 'https://video-edge-c2ab34.yto01.abs.hls.ttvnw.net/v1/segment/Ct4EMOLp6yFfEv2tgPtzLuzFmDFWtPkvqlBMyma5AlNsAFNWM3-m0d5Wm_DmdvMETEeVjPcGk1XEOcnfkHTFnGKsPn9rmqNNyWmXQp8jH1k5LGjiHTYVO8pa-6CuCMb16fGy9Fp1Xm0nXqLe4ZL0Fs6EV1-U2UfVyOqNFjcvwoAiE9cQyBUxmj9h1Tlo5kHsVd1TxtYRrHZs3sQepHkwLIDVSThuy-RKU-9oARCTfOP6USEgDpxkbWjtB-DGTUorX8x95mlCLwDMkmkM2-m9pUYdeP-PslZV1-IJPOVv4-G97PsV-TqQy1szQh_k9jiQzp_Bu8wB5RrVqdpMqli5YRMoqOmGCQo0i41g8y1Y-JZVF3JmK7G2SJ7MgdLEFaEaUBNz4XW6aGV1kL16E3PMRKqaYKoS21vwQP0E808fYr_0KrUhpQzzxPHKMKNmhX63S3O80FcH3GVmzlm0dXdVSEXV1TepsZG5NHqR7xgQt_WsjV21EuWCzGTpbrqMfCIH0nrlyowYpZm1ew3qREq1SfKPt4TophGYJRHjMD7B5loycfp2XjCyDmOX6cTc8RK7lQg1F6uukU_aW_Z8hbBuVbY8sqroms8ajmZETP3uo9VG6JFoJaNxDfMtplI10JMFHbBp0VZdRtaxxaPCQ3BBmWgl8vLckHjcY44JE_PDALwIHkQqecZo2GQoz2NhymilntSt_VFMm3Ib6yF_fujjwtafU7Xh5Cf9MBnk-IYHg2WZYLESPVB2Ia8jhkqFiHgYR0YLLLl_mflwBh6mFzSozfT4mw4_FK_esvspE1Zq80CEEhDxl0J0i39gKAbxRh87tVrkGgy0aNClJH41Wuni7yE.ts' for reading
[https @ 0x560f4b3d29c0] Opening 'https://video-edge-c2b56c.yto01.abs.hls.ttvnw.net/v1/segment/CsUEh-QaugK4bHVvi-wL8bzgE5-MsFiYcWoTXcwI-gzFEPycSDGrrqCPSAyov1gQsy2KYKm6Odcenh_UHBDJgG0dfHGOB9izlOatI3dONn14Z5BzKoZ84JntuWvM6ZfbaCRHZQFvHDJLwUAB_RZweqDHLnCwZr52Ma--xNhWaPoHfBBz_fGb23iSRFigxMjPEe-48lpQaF-XD9UPwjNx9Jkn6d0xNto7yCkLnPHVAMc08rI6ciMMFvU3Ul2p64VBhCzQhmweVuMmymRsw92BCEk3gAUYL7i_cYbJk1ws9kI6OHJlrZJmSgELoM7Zr6HKTxyWRsS0CfPqEUz0ZNgkxULIj9pjcPmuTZOWPtRhRGl1T0xZzo-OMcTOaVLV88rpiSVugoBVD8gBLCOxfAp0vBrS4_4daWeS_9RpmkKnwwfJk2yr6vvty2lEMKRE7oTDqy_ldgPequXbA89hX29SX8rxqUQr8OTtS89J5nhgPVQ3U6kcXsAMY1wGfZWMK2x2OO7drkKby3W2enhmMTcSzki7h2gJGVVSsfhs0OH2brSM0GCsYyJXMog_6bdP_CnusgyE2_aDW6sWCp-EZuKxSsLnTJohcNzlSqAxmR-xEMZwESiH_kUs1G-4rWZYgn2-fDAcRx8sSUkcmXKHlf-cU4WRa6KMi6XWi14ag_u4QeovJH5CB5kLnLmW0SyERfvwYlNOrsx5pD4AV_Rs3ENQU0S3pLkF0yhP8yZRwwhaAgcmfZQd2r0q_idRWFNl91pV_mJjp9tXgoYSEIWei-BAQVPqD4MP5qlkY4IaDGIUgwHWb2hkYmELMw.ts' for reading
http://twitch.tv/fleeceking
Input #0, hls,applehttp, from 'https://video-weaver.yto01.hls.ttvnw.net/v1/playlist/CuwDB7kg-rOx72I_T4TigQrbopLHvPc81zIoRat4x_gQcFkNXwclpj4t85zVFcLvU1InuO74I__WzB0KJjTt-5Zz0-tYb4sjEKTP_KvAbYVJQlEdWoYLqI8qiQatuZ1xR452s0-SNKWZNElN-lQmsf6v0woji7tmMrTcNCbD5lkeUGbZGHREtJyY5POK7fjEQ7sBTXxdU3zZSOTXemXHa0OMMzkOJ4NDnebAbpS9VIwG5Rmp8YFwGgwnA3qzF3dOulpeMHcdfUzuaiv96ySbnCoC3tdDWx3J7f862vMQ1O6yUbMiIa6n3id0xUr6oU63zM2QvxHYJAGZPvaXHEjwV4W8QX3db5RHHfPDVUOyQm8MKVsPlpt9nGhZ_4fPggOfBtJhuFS1apLRduVVu2w3jcoKbtubgwCUKBMQ5TS4cjQs52Ii83tPtZRVrmThN6MPlLlmwh_1CUS0qxZBlrpxLjGJjTfJJGTXLlR3DeO4J-5jNQq4yH3gzbKpmG1GwlQA9ulbBm2oexGUw03UCLjsroh32vyZbM7yDux9_w0v0FoXp8oo-beCssfLdS4OPkMe1lb40k42bDjB-FhwuI5ssd9GmXu1cjNen9GzbQI0HegaxOpZy54FZa3K1HB0TZbWsKIZ06F9rUlDbEF5Dt5xEhC2FzGsH16e1iZMLqrjwH3KGgy31QJgMBmysrogh4A.m3u8':
 Duration: N/A, start: 60.000000, bitrate: N/A
 Program 0 
 Metadata:
 variant_bitrate : 0
 Stream #0:0: Audio: aac (LC) ([15][0][0][0] / 0x000F), 44100 Hz, stereo, fltp
 Metadata:
 variant_bitrate : 0
 Stream #0:1: Video: h264 (Main) ([27][0][0][0] / 0x001B), yuv420p(tv, unknown/bt709/unknown), 1920x1080, 29.97 tbr, 90k tbn, 2k tbc
 Metadata:
 variant_bitrate : 0
 Stream #0:2: Data: timed_id3 (ID3 / 0x20334449)
 Metadata:
 variant_bitrate : 0
Stream mapping:
 Stream #0:1 -> #0:0 (h264 (native) -> mjpeg (native))
Press [q] to stop, [?] for help
ffmpeg version 4.1.3-0ppa1~18.04 Copyright (c) 2000-2019 the FFmpeg developers
 built with gcc 7 (Ubuntu 7.3.0-27ubuntu1~18.04)
 configuration: --prefix=/usr --extra-version='0ppa1~18.04' --toolchain=hardened --libdir=/usr/lib/x86_64-linux-gnu --incdir=/usr/include/x86_64-linux-gnu --arch=amd64 --enable-gpl --disable-stripping --enable-avresample --disable-filter=resample --enable-avisynth --enable-gnutls --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libcaca --enable-libcdio --enable-libcodec2 --enable-libflite --enable-libfontconfig --enable-libfreetype --enable-libfribidi --enable-libgme --enable-libgsm --enable-libjack --enable-libmp3lame --enable-libmysofa --enable-libopenjpeg --enable-libopenmpt --enable-libopus --enable-libpulse --enable-librsvg --enable-librubberband --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libtwolame --enable-libvidstab --enable-libvorbis --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx265 --enable-libxml2 --enable-libxvid --enable-libzmq --enable-libzvbi --enable-lv2 --enable-omx --enable-openal --enable-opengl --enable-sdl2 --enable-nonfree --enable-libfdk-aac --enable-libdc1394 --enable-libdrm --enable-libiec61883 --enable-chromaprint --enable-frei0r --enable-libx264 --enable-shared
 libavutil 56. 22.100 / 56. 22.100
 libavcodec 58. 35.100 / 58. 35.100
 libavformat 58. 20.100 / 58. 20.100
 libavdevice 58. 5.100 / 58. 5.100
 libavfilter 7. 40.101 / 7. 40.101
 libavresample 4. 0. 0 / 4. 0. 0
 libswscale 5. 3.100 / 5. 3.100
 libswresample 3. 3.100 / 3. 3.100
 libpostproc 55. 3.100 / 55. 3.100
[swscaler @ 0x55ce30ae93c0] deprecated pixel format used, make sure you did set range correctly
[swscaler @ 0x5559d60827c0] deprecated pixel format used, make sure you did set range correctly
Output #0, image2, to '/home/onur/Desktop/stream-hatchet/streamhatchet-logorec/logorec-dataset/Hearthstone/39909606413_1608336776_%03d.jpg':
 Metadata:
 encoder : Lavf58.20.100
 Stream #0:0: Video: mjpeg, yuvj420p(pc), 1920x1080, q=2-31, 200 kb/s, 0.50 fps, 0.50 tbn, 0.50 tbc
 Metadata:
 variant_bitrate : 0
 encoder : Lavc58.35.100 mjpeg
 Side data:
 cpb: bitrate max/min/avg: 0/0/200000 buffer size: 0 vbv_delay: -1
frame= 10 fps=0.7 q=15.9 Lsize=N/A time=00:00:20.00 bitrate=N/A dup=10 drop=1 speed=1.36x 
video:1108kB audio:0kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: unknown
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A Comprehensive Guide to Robust Digital Marketing Analytics
30 octobre 2023, par ErinFirst impressions are everything. This is not only true for dating and job interviews but also for your digital marketing strategy. Like a poorly planned resume getting tossed in the “no thank you” pile, 38% of visitors to your website will stop engaging with your content if they find the layout unpleasant. Thankfully, digital marketers can access data that can be harnessed to optimise websites and turn those “no thank you’s” into “absolutely’s.”
So, how can we transform raw data into valuable insights that pay off ? The key is web analytics tools that can help you make sense of it all while collecting data ethically. In this article, we’ll equip you with ways to take your digital marketing strategy to the next level with the power of web analytics.
What are the different types of digital marketing analytics ?
Digital marketing analytics are like a cipher into the complex behaviour of your buyers. Digital marketing analytics help collect, analyse and interpret data from any touchpoint you interact with your buyers online. Whether you’re trying to gauge the effectiveness of a new email marketing campaign or improve your mobile app layout, there’s a way for you to make use of the insights you gain.
As we go through the eight commonly known types of digital marketing analytics, please note we’ll primarily focus on what falls under the umbrella of web analytics.
- Web analytics help you better understand how users interact with your website. Good web analytics tools will help you understand user behaviour while securely handling user data.
- Learn more about the effectiveness of your organisation’s social media platforms with social media analytics. Social media analytics include user engagement, post reach and audience demographics.
- Email marketing analytics help you see how email campaigns are being engaged with.
- Search engine optimisation (SEO) analytics help you understand your website’s visibility in search engine results pages (SERPs).
- Pay-per-click (PPC) analytics measure the performance of paid advertising campaigns.
- Content marketing analytics focus on how your content is performing with your audience.
- Customer analytics helps organisations identify and examine buyer behaviour to retain the biggest spenders.
- Mobile app analytics track user interactions within mobile applications.
Choosing which digital marketing analytics tools are the best fit for your organisation is not an easy task. When making these decisions, it’s critical to remember the ethical implications of data collection. Although data insights can be invaluable to your organisation, they won’t be of much use if you lose the trust of your users.
Tips and best practices for developing robust digital marketing analytics
So, what separates top-notch, robust digital marketing analytics from the rest ? We’ve already touched on it, but a big part involves respecting user privacy and ethically handling data. Data security should be on your list of priorities, alongside conversion rate optimisation when developing a digital marketing strategy. In this section, we will examine best practices for using digital marketing analytics while retaining user trust.
Clear objectives
Before comparing digital marketing analytics tools, you should define clear and measurable goals. Try asking yourself what you need your digital marketing analytics strategy to accomplish. Do you want to improve conversion rates while remaining data compliant ? Maybe you’ve noticed users are not engaging with your platform and want to fix that. Save yourself time and energy by focusing on the most relevant pain points and areas of improvement.
Choose the right tools for the job
Don’t just base your decision on what other people tell you. Take the tool for a test drive — free trials allow you to test features and user interfaces and learn more about the platform before committing. When choosing digital marketing analytics tools, look for ones that ensure compliance with privacy laws like GDPR.
Don’t overlook data compliance
GDPR ensures organisations prioritise data protection and privacy. You could be fined up to €20 million, or 4% of the previous year’s revenue for violations. Without data compliance practices, you can say goodbye to the time and money spent on digital marketing strategies.
Don’t sacrifice data quality and accuracy
Inaccurate and low-quality data can taint your analysis, making it hard to glean valuable insights from your digital marketing analytics efforts. Regularly audit and clean your data to remove inaccuracies and inconsistencies. Address data discrepancies promptly to maintain the integrity of your analytics. Data validation measures also help to filter out inaccurate data.
Communicate your findings
Having insights is one thing ; effectively communicating complex data findings is just as important. Customise dashboards to display key metrics aligned with your objectives. Make sure to automate reports, allowing stakeholders to stay updated without manual intervention.
Understand the user journey
To optimise your conversion rates, you need to understand the user journey. Start by analysing visitors interactions with your website — this will help you identify conversion bottlenecks in your sales or lead generation processes. Implement A/B testing for landing page optimisation, refining elements like call-to-action buttons or copy, and leverage Form Analytics to make informed, data-driven improvements to your forms.
Continuous improvement
Learn from the data insights you gain, and iterate your marketing strategies based on the findings. Stay updated with evolving web analytics trends and technologies to leverage new growth opportunities.
Why you need web analytics to support your digital marketing analytics toolbox
You wouldn’t set out on a roadtrip without a map, right ? Digital marketing analytics without insights into how users interact with your website are just as useless. Used ethically, web analytics tools can be an invaluable addition to your digital marketing analytics toolbox.
The data collected via web analytics reveals user interactions with your website. These could include anything from how long visitors stay on your page to their actions while browsing your website. Web analytics tools help you gather and understand this data so you can better understand buyer preferences. It’s like a domino effect : the more you understand your buyers and user behaviour, the better you can assess the effectiveness of your digital content and campaigns.
Web analytics reveal user behaviour, highlighting navigation patterns and drop-off points. Understanding these patterns helps you refine website layout and content, improving engagement and conversions for a seamless user experience.
Concrete CMS harnessed the power of web analytics, specifically Form Analytics, to uncover a crucial insight within their user onboarding process. Their data revealed a significant issue : the “address” input field was causing visitors to drop off and not complete the form, severely impacting the overall onboarding experience and conversion rate.
Armed with these insights, Concrete CMS made targeted optimisations to the form, resulting in a substantial transformation. By addressing the specific issue identified through Form Analytics, they achieved an impressive outcome – a threefold increase in lead generation.
This case is a great example of how web analytics can uncover customer needs and preferences and positively impact conversion rates.
Ethical implications of digital marketing analytics
As we’ve touched on, digital marketing analytics are a powerful tool to help better understand online user behaviour. With great power comes great responsibility, however, and it’s a legal and ethical obligation for organisations to protect individual privacy rights. Let’s get into the benefits of practising ethical digital marketing analytics and the potential risks of not respecting user privacy :
- If someone uses your digital platform and then opens their email one day to find it filled with random targeted ad campaigns, they won’t be happy. Avoid losing user trust — and facing a potential lawsuit — by informing users what their data will be used for. Give them the option to consent to opt-in or opt-out of letting you use their personal information. If users are also assured you’ll safeguard personal information against unauthorised access, they’ll be more likely to trust you to handle their data securely.
- Protecting data against breaches means investing in technology that will let you end-to-end encrypt and securely store data. Other important data-security best practices include access control, backing up data regularly and network and physical security of assets.
- A fine line separates digital marketing analytics and misusing user data — many companies have gotten into big trouble for crossing it. (By big trouble, we mean millions of dollars in fines.) When it comes to digital marketing analytics, you should never cut corners when it comes to user privacy and data security. This balance involves understanding what data can be collected and what should be collected and respecting user boundaries and preferences.
Learn more
We discussed a lot of facets of digital marketing analytics, namely how to develop a robust digital marketing strategy while prioritising data compliance. With Matomo, you can protect user data and respect user privacy while gaining invaluable insights into user behaviour. Save your organisation time and money by investing in a web analytics solution that gives you the best of both worlds.
If you’re ready to begin using ethical and robust digital marketing analytics on your website, try Matomo. Start your 21-day free trial now — no credit card required.
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