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  • swresample/resample : optimize exact_rational=on:linear_interp=on case

    24 novembre 2016, par Muhammad Faiz
    swresample/resample : optimize exact_rational=on:linear_interp=on case
    

    separate dsp.resample to dsp.resample_common and dsp.resample_linear
    and choose to call faster resample_common even when linear_interp=on
    when c->frac and c->dst_incr_mod are both zero

    speed up resampling when exact_rational and linear_interp are both
    enabled because exact_rational force c->frac and c->dst_incr_mod to
    be zero when soft compensation does not happen

    benchmark on exact_rational=on:linear_interp=on
    old new
    real 8.432s 5.097s
    user 7.679s 4.989s
    sys 0.125s 0.107s

    Reviewed-by : Michael Niedermayer <michael@niedermayer.cc>
    Signed-off-by : Muhammad Faiz <mfcc64@gmail.com>

    • [DH] libswresample/arm/resample_init.c
    • [DH] libswresample/resample.c
    • [DH] libswresample/resample.h
    • [DH] libswresample/resample_dsp.c
    • [DH] libswresample/x86/resample_init.c
  • avfilter/avf_showcqt : cqt_calc optimization on x86

    4 juin 2016, par Muhammad Faiz
    avfilter/avf_showcqt : cqt_calc optimization on x86
    

    on x86_64 :
    time PSNR
    plain 3.303 inf
    SSE 1.649 107.087535
    SSE3 1.632 107.087535
    AVX 1.409 106.986771
    FMA3 1.265 107.108437

    on x86_32 (PSNR compared to x86_64 plain) :
    time PSNR
    plain 7.225 103.951979
    SSE 1.827 105.859282
    SSE3 1.819 105.859282
    AVX 1.533 105.997661
    FMA3 1.384 105.885377

    FMA4 test is not available

    Reviewed-by : James Almer <jamrial@gmail.com>
    Signed-off-by : Muhammad Faiz <mfcc64@gmail.com>

    • [DH] libavfilter/avf_showcqt.c
    • [DH] libavfilter/avf_showcqt.h
    • [DH] libavfilter/x86/Makefile
    • [DH] libavfilter/x86/avf_showcqt.asm
    • [DH] libavfilter/x86/avf_showcqt_init.c
  • How to track Google AdWords campaigns with Piwik

    19 décembre 2017, par InnoCraft

    In 2016, Google AdWords was the most popular ad service on earth. As a result, it may be your first source for ad spending. Are you interested in knowing whether you are making a profit out of it ? Would you like to know how to track users coming from AdWords with Piwik efficiently ? This is what this article is about.

    What you need to know about Google AdWords

    By default, each ad you create in Google AdWords is not tracked. Even worse than that, every click on your ad is identified in Piwik as an organic result coming from Google with the following value : “Keyword not defined”.

    To make it simple, if you do not track your AdWords campaigns both your paid and organic traffic will be biased within your Piwik account. It will be impossible for you to measure your return on investment and it means that you are throwing your money down the drain.

    In order to avoid this, we will show you how to track Google AdWords traffic into Piwik.

    How to track paid Google AdWords campaigns into Piwik

    If you want to analyze Google AdWords campaigns within Piwik properly, you need to add additional tracking parameters to the final URL of each of your ads.

    We recommend using the following tool to add the needed additional tracking parameters : https://piwik.org/docs/tracking-campaigns-url-builder/

    You will then be able to push additional data to Piwik such as :

    • pk_campaign : the name of your ad campaign
    • pk_kwd : the keyword associated to this campaign
    • pk_source : the source of your campaign
    • pk_medium : the type of source, in our case either cpc, cpm, cpa
    • pk_content : the content of your ad

    If your campaign URL looks like this : https://your-website.com/, your campaign URL will then look like this after adding the campaign parameters :

    https://your-website.com/?pk_campaign=Name-Of-Your-Campaign&amp;pk_kwd=Your-Keyword&amp;pk_source=google&amp;pk_medium=cpc&amp;pk_content=My-Ad-Headline

    As each ad URL can be fired by different keywords and can correspond to different campaigns or headlines, you will need to customize the campaign parameters for each URL.

    Customizing all of your URLs individually would take you a lot of time under circumstances. That’s why you should know, that each URL parameter can be filled automatically in AdWords with a feature called “Tracking template”.

    Simplifying the campaign URL parameters with tracking templates

    You can define tracking templates either at the account, campaign or ad group level. For example, by using a tracking template at the account level, all your campaigns will have the same landing page with the URL parameters you defined in the tracking template. By defining it at the campaign level, it means that all your ad groups within the campaign will have the same landing page and so on and so forth. Any tracking template defined in a campaign, will overwrite a tracking template defined at the account level.

    Tracking template at the account level

    To edit the template at the account level, you need to click on “Settings”, then click on the “Account” settings tab and define your tracking template pattern. For example :

    https://your-website.com/?url={lpurl}&amp;pk_campaign=AdWords&amp;pk_kwd=Your-Keyword&amp;pk_source=google&amp;pk_medium=cpc&amp;pk_content=My-Ad-Headline

    This will apply to all your URLs within your account. So it is only useful if your website domain is the same across all your ads. The URL parameter is compulsory here.

    It can be limiting to have a static value for “pk_campaign” and “pk_kwd” so Google allows you to use dynamic insertion, such as follows :

    https://your-landing-page.com/?url={lpurl}&amp;pk_campaign={campaignid}&amp;pk_kwd={keyword}&amp;pk_source=google&amp;pk_medium=cpc&amp;pk_content={creative}

    The “keyword” means that the data is automatically replaced with the keyword which fired the ad within your account.

    Visit the following page if you want to know more about the different dynamic tags that AdWords supports : https://support.google.com/adwords/answer/6305348#urlinsertion

    Tracking template at the campaign level

    If you wish to define a tracking template at the campaign level, you will find this option within the “Campaign” settings under the campaign URL options :

    Tracking template at the Ad Group level

    You can also set it at the Ad Group level within the “Ad Group” settings :

    As Google mentions : “If you set up URL options at the campaign level, ad group level, or ad level, those settings will override the account-level options“.

    Now that your URLs are properly configured, you will be able to analyze AdWords traffic performances within Piwik once a click is coming from those sources.

    Did you like this article ? If yes, do not hesitate to share it or give us your feedback about the topic you would like us to write about.