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• How you can use the Piwik AOM plugin to improve your data and make better online marketing decisions

  13 septembre 2017, par André Kolell — Plugins, AdWords, Bing, Case Study, Criteo, eccommerce tracking, Facebook Ads, how to install piwik analytics, how-to piwik, integration, piwik, Taboola

  Hi, this is André, one of the authors of the Piwik Advanced Online Marketing plugin, which has just hit 5,000 downloads on the Piwik marketplace. In this blog post I’ll show you how Piwik AOM improves your data and enables you to make better online marketing decisions.

  Piwik itself is excellent in tracking all kinds of visitor data, like where a visitor is coming from and what he’s doing on your page or app (pageviews, events, conversions). But what Piwik did not yet take a closer a look at, is how much you’ve invested into your marketing activities and how profitable they are.

  With the Piwik AOM plugin you can integrate data like advertising costs, advertising campaign names, ad impressions etc. from advertising platforms (such as Google AdWords, Microsoft Bing, Criteo, Facebook Ads and Taboola) and individual campaigns (such as such as cost per view/click/acquisition and fixed price per months deals) into Piwik and combine that data with individual Piwik visits.

  Piwik AOM adds a new marketing performance report to Piwik giving you a great overview of all your marketing activities with drill-down functionality :

  

   

  When taking a look at a specific visitor, Piwik AOM shows you the exact cost of acquiring a specific visit :

  

   

  Leveraging Piwik AOM’s full potential

  But although you can access Piwik AOM’s valuable data directly in the Piwik UI for ad-hoc analyses, Piwik AOM’s true strength comes into play when working with the raw data in an external business intelligence application of your choice, where you can further integrate Piwik AOM’s data with your most accurate backend data (like conversion’s contribution margins after returns, new vs. existing customer, etc.).

  Piwik AOM offers some API endpoints that allow you to fetch the data you need but you can also retrieve it directly from Piwik AOM’s aom_visits table, which includes all visits, all allocated advertising costs and advertising campaign details. As there is never data being deleted from aom_visits, the table can easily be connected to your ETL tool with its last update timestamp column. A third way to get data out of Piwik AOM is by developing your own Piwik plugin and listening to the AOM.aomVisitAddedOrUpdated event, which is posted whenever an aom_visits record is added or updated.

  Integrating Piwik AOM’s data with your backend data in the business intelligence application of your choice allows you to evaluate the real performance of your online marketing campaigns when applying different conversion attribution models, conduct customer journey analyses, create sophisticated forecasts and whatever you can think of.

  AOM Use case

  A company that followed this approach, is FINANZCHECK.de, one of Germany’s leading loan comparison websites. At the eMetrics summit 2016 in Berlin, Germany, I gave a talk about FINANZCHECK’s architectural online marketing setup. Until recently, FINANZCHECK used Pentaho data integration to integrate data from Piwik, Piwik AOM and additional internal tools like its proprietary CRM software into Jaspersoft, its data warehouse an BI solution. The enriched data in Jaspersoft was not only used for reporting to various stakeholders but also for optimising all kinds of marketing activities (e.g. bids for individual keywords in Google AdWords) and proactive alerting. Not long ago, FINANZCHECK started an initiative to improve its setup even further – I’ll hopefully be able to cover this in a more detailed case study soon.

  Roadmap

  In the past, we had the chance to make great progress in developing this plugin by solving specific requirements of different companies who use Piwik AOM. During the next months, we plan to integrate more advertising platforms, reimplement Facebook Ads, improve the support of individual campaigns and work on the general plugin stability and performance.

  Before you install Piwik AOM

  Before installing Piwik AOM, you should know that its initial setup and even its maintenance can be quite complex. Piwik AOM will heavily modify your Piwik installation and you will only benefit from Piwik AOM if you are willing to invest quite some time into it.

  If you are not familiar with Piwik’s internals, PHP, MySQL, database backups, cronjobs, creating API accounts at the advertising platforms or adding parameters to your advertising campaign’s URLs, you should probably not install it on your own (at least not in your production environment).

  Piwik AOM has successfully been tested with up to 25k visitors a day for a period of more than two years, running on an AWS server with 4 GB RAM, once CPU and a separate AWS RDS MySQL database.

  Ideas and Support

  If you have ideas for new features or need support with your Piwik AOM installation or leveraging your marketing data’s potential in general, feel free to get in touch with the plugin’s co-author Daniel or me. You can find our contact details on the plugin’s website http://www.advanced-online-marketing.com.

  How to get the Piwik AOM plugin ?

  The Piwik AOM plugin is freely available through the Piwik marketplace at https://plugins.piwik.org/AOM

  Did you like this article ? If yes do not hesitate to share it or give your feedback about the topic you would like us to write about.

• FFmpeg error : ratecontrol_init : can't open stats file

  6 octobre 2017, par oldo.nicho

  I’ve setup an AWS EC2 instance running Ubuntu 14.04 and have installed FFmpeg so that I can compress and transcode video.

  I’m trying to do a two pass conversion with the following code :

  ffmpeg -i input-file.avi -codec:v libx264 -profile:v high -preset slow -b:v 500k -maxrate 500k -bufsize 1000k -vf scale=702:-1 -threads 0 -pass 1 -an -f mp4 ~/encoded/null

  and second pass :

  ffmpeg -i input-file.avi -codec:v libx264 -profile:v high -preset slow -b:v 500k -maxrate 500k -bufsize 1000k -vf scale=702:-1 -threads 0 -pass 2 -codec:a libfdk_aac -b:a 128k -f mp4 output-file.mp4

  However I get the following error :

  ffmpeg version N-77283-g91c2a33 Copyright (c) 2000-2015 the FFmpeg developers
  
    built with gcc 4.8 (Ubuntu 4.8.4-2ubuntu1~14.04)
  
    configuration: --prefix=/home/ubuntu/ffmpeg_build --pkg-config-flags=--static --extra-cflags=-I/home/ubuntu/ffmpeg_build/include --extra-ldflags=-L/home/ubuntu/ffmpeg_build/lib --bindir=/home/ubuntu/bin --enable-gpl --enable-libass --enable-libfdk-aac --enable-libfreetype --enable-libmp3lame --enable-libopus --enable-libtheora --enable-libvorbis --enable-libx264 --enable-nonfree
  
    libavutil      55. 11.100 / 55. 11.100
  
    libavcodec     57. 17.100 / 57. 17.100
  
    libavformat    57. 20.100 / 57. 20.100
  
    libavdevice    57.  0.100 / 57.  0.100
  
    libavfilter     6. 21.100 /  6. 21.100
  
    libswscale      4.  0.100 /  4.  0.100
  
    libswresample   2.  0.101 /  2.  0.101
  
    libpostproc    54.  0.100 / 54.  0.100
  
  Input #0, avi, from 'input-file.avi':
  
    Duration: 01:18:05.29, start: 0.000000, bitrate: 2025 kb/s
  
      Stream #0:0: Video: mpeg4 (Simple Profile) (XVID / 0x44495658), yuv420p, 720x480 [SAR 1:1 DAR 3:2], 1789 kb/s, 29.97 fps, 29.97 tbr, 29.97 tbn, 29.97 tbc
  
      Stream #0:1: Audio: ac3 ([0] [0][0] / 0x2000), 48000 Hz, stereo, fltp, 224 kb/s
  
  [libx264 @ 0x1e04240] using SAR=1/1
  
  [libx264 @ 0x1e04240] using cpu capabilities: MMX2 SSE2Fast SSSE3 SSE4.2 AVX AVX2 FMA3 LZCNT BMI2
  
  [libx264 @ 0x1e04240] ratecontrol_init: can't open stats file
  
  Output #0, mp4, to '/home/ubuntu/encoded/null':
  
      Stream #0:0: Video: h264, none, q=2-31, 128 kb/s, SAR 1:1 DAR 0:0, 29.97 fps
  
      Metadata:
  
        encoder         : Lavc57.17.100 libx264
  
  Stream mapping:
  
    Stream #0:0 -> #0:0 (mpeg4 (native) -> h264 (libx264))
  
  Error while opening encoder for output stream #0:0 - maybe incorrect parameters such as bit_rate, rate, width or height

  The command as written above works fine on my local computer (running OSX). Would anyone have any suggestions as to how to fix this problem ?

• ffmpeg - Concat multi mp4 files with audio file not working

  29 mars 2017, par Thanh Dao

  I follow this thread to concat multi mp4 files with audio file.
  But its not success. Have a lots error notifications had been displayed. I dont know how to fix it.
  Below is my command :

  "ffmpeg" -f concat -safe 0 \
  
  -i /path/to/text.txt \
  
  -i /path/to/audio.mp3 -vsync vfr -vf scale="640:640" -pix_fmt yuv420p \
  
  /path/to/output.mp4 2>&1

  The detail contents of text.txt

  file '/path/to/file1.mp4'
  
  file '/path/to/file2.mp4'
  
  file '/path/to/file3.mp4'
  
  file '/path/to/file4.mp4'
  
  file '/path/to/file5.mp4'
  
  file '/path/to/file6.mp4'
  
  file '/path/to/file7.mp4'
  
  file '/path/to/file8.mp4'
  
  file '/path/to/file9.mp4'
  
  file '/path/to/file10.mp4'
  
  file '/path/to/file11.mp4'
  
  file '/path/to/file12.mp4'
  
  file '/path/to/file13.mp4'
  
  file '/path/to/file14.mp4'
  
  file '/path/to/file15.mp4'
  
  file '/path/to/file16.mp4'
  
  file '/path/to/file17.mp4'
  
  file '/path/to/file18.mp4'

  And some lines of output errors :

  [concat @ 0x357e620] DTS 192000 < 229888 out of order
  
  [h264 @ 0x36920e0] top block unavailable for requested intra mode -1
  
  [h264 @ 0x36920e0] error while decoding MB 32 0
  
  [h264 @ 0x36920e0] concealing 2025 DC, 2025 AC, 2025 MV errors in I frame
  
  [h264 @ 0x36b7a80] concealing 1449 DC, 1449 AC, 1449 MV errors in P frame
  
  [h264 @ 0x36ff440] corrupted macroblock 26 1 (total_coeff=-1)
  
  [h264 @ 0x36ff440] error while decoding MB 26 1
  
  [h264 @ 0x36ff440] concealing 2003 DC, 2003 AC, 2003 MV errors in P frame
  
  [h264 @ 0x371af40] concealing 1456 DC, 1456 AC, 1456 MV errors in P frame
  
  [h264 @ 0x3736a40] ref 5 overflow
  
  [h264 @ 0x3736a40] error while decoding MB 1 1
  
  [h264 @ 0x3736a40] concealing 2025 DC, 2025 AC, 2025 MV errors in P frame
  
  [h264 @ 0x3752520] concealing 1449 DC, 1449 AC, 1449 MV errors in P frame
  
  [h264 @ 0x376dfa0] P sub_mb_type 8 out of range at 2 1
  
  [h264 @ 0x376dfa0] error while decoding MB 2 1
  
  [h264 @ 0x376dfa0] concealing 2025 DC, 2025 AC, 2025 MV errors in P frame
  
  [h264 @ 0x37a55a0] ref 6 overflow
  
  [h264 @ 0x37a55a0] error while decoding MB 3 1
  
  [h264 @ 0x37a55a0] concealing 2025 DC, 2025 AC, 2025 MV errors in P frame
  
  [h264 @ 0x3789aa0] concealing 1449 DC, 1449 AC, 1449 MV errors in P frame
  
  [h264 @ 0x36b7a80] ref 5 overflow
  
  [h264 @ 0x36b7a80] error while decoding MB 4 1
  
  [h264 @ 0x36b7a80] concealing 2025 DC, 2025 AC, 2025 MV errors in P frame
  
  [h264 @ 0x36920e0] concealing 1449 DC, 1449 AC, 1449 MV errors in P frame