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• Powerful Video Analytics and Audio Analytics for Piwik

  10 novembre 2016, par InnoCraft — Plugins, Press Releases

  Over the years, one of the most frequently requested feature by users was to be able to measure how videos and audios are watched and engaged with on your website. We are finally able to announce that it is here ! We are very excited to launch Media Analytics, which will help you understand and grow your audience.

  This article is a showcase of the new powerful video and audio analytics product built for Piwik.

  Why media analytics ?

  We all love media content such as videos as they can make our experiences on websites and apps so much more interesting. A growing number of websites now utilize media files in one form or another : a video presentation of a product or service, a video tutorial teaching you how to do something or interviews with key speakers. Also many creators and distributors are publishing audio files such as podcasts or music songs, and even broadcasting live video events such as music concerts or an entire conference online.

  Whenever you publish videos or audio media on your websites or applications, Media Analytics provides you with clear insights on how your audience interacts with your content. It helps you see what content works and why – so you can better understand and further grow your business !

  

  Valuable insights in Real time

  

  See where your audience comes from.

  How will Media Analytics help me grow ?

  • Better understand your audience : who are the users playing videos and for how long, how often, and where have they dropped off.
  • Gain quick insights into how interaction with your media changes over time with easy to use graphs and report overviews.
  • Get closer to your users by seeing every action of your visitors before and after they utilized your media.
  • View valuable insights in Real time : ‘most popular content right now’, your real time audience map, and more.
  • See where your audience comes from. Drill down right from continents to specifics such as cities.
  • Share and export media analytics reports with your colleagues by creating custom email reports.
  • Video and audio players are supported either automatically (for Youtube, Vimeo, HTML5…) or via a simple custom player integration.
  • No data limit and 100% privacy and data ownership.

  Best of all, it is easy to use and understand, and integrates perfectly with Piwik. Media Analytics complements other reports to give you a 360 degree view of how your users engage with your content.

  Learn more on the official website : www.media-analytics.net

  How do I get Media Analytics ?

  All premium plugins come with our 14 day money back guarantee and 1-click installation & updates. Customers get all product updates for free.

  Learn more about Media Analytics Get it now on the Marketplace

  Media Analytics is available for purchase and download on the Marketplace.

  If you are not using Piwik yet, you can also signup for a free trial of Piwik Cloud (including Media Analytics !).

  Have a question about this product ? Get in touch.

• h264 : don’t sync pic_id between threads.

  3 avril 2017, par Ronald S. Bultje

  h264 : don’t sync pic_id between threads.
  This is how the ref list manager links bitstream IDs to H264Picture/Ref
  
  objects, and is local to the producer thread. There is no need for the
  
  consumer thread to know the bitstream IDs of its references in their
  
  respective producer threads.
  In practice, this fixes tsan warnings when running fate-h264 :
  WARNING : ThreadSanitizer : data race (pid=19295)
  
    Read of size 4 at 0x7dbc0000e614 by main thread (mutexes : write M1914) :
  
      #0 ff_h264_ref_picture src/libavcodec/h264_picture.c:112 (ffmpeg+0x0000013b3709)
  
  [..]
  
    Previous write of size 4 at 0x7dbc0000e614 by thread T2 (mutexes : write M1917) :
  
      #0 build_def_list src/libavcodec/h264_refs.c:91 (ffmpeg+0x0000013b46cf)
  

  • [DH] libavcodec/h264_picture.c

• A/B Testing Platform for Piwik Analytics

  10 novembre 2016, par InnoCraft — Plugins, Press Releases

  We are very excited to launch A/B Testing – a powerful new product designed to help you maximise your success and increase your conversions.

  What is A/B Testing and why is it so important ?

  Experimenting with A/B Testing is an important marketing strategy that goes a long way in maximising your conversions.

  With A/B Testing you can start improving your conversions and sales in your existing website or app by creating different versions of a web page or mobile app screen to find out how to modify your website to optimize business success.

  How does A/B Testing work ?

  To explain how A/B Testing works, let’s take an example. Imagine one of your most important landing pages has been redesigned to hopefully get more email signups. Now you need to make sure the new version is “better” than the current version, or at least does result in less conversions. To compare the performance of these two versions, you can then run an A/B test whereby the A/B testing product tells you whether the redesigned version is producing more email signups compared to the original version.

  How it works is that visitors on your website during the experiment will see a randomly chosen version (variation) and A/B Testing makes sure that your users will always see the same variation for all subsequent visits. The behaviour and goals converted by each user is measured continuously by Piwik A/B Testing. The beautifully designed and easy to use dashboard shows how each variation impacts your success metrics such as conversions, sales or page views.

  When the A/B test is complete, you will then know which is the winning version getting you closer to reaching your goals ! A/B Testing includes an advanced statistical analysis engine to provide a reliable indicator of which of your versions is actually improving your bottom line.

  Examples of successful A/B tests

  Below are a just a few interesting A/B tests results from the article 7 Dead-Simple A/B Tests You Should Run on Your Homepage (HubSpot).

  Increase click on CTA button by 21%

  

  We actually conducted an A/B test on button color and found that changing the CTA button from green to red increased clicks by 21%. In the world of website optimization, that’s huge !

  47.7% more clicks on the navigation bar

  

  An A/B test comparing the phrases used on the navigation bar discovered that the menu link “How It Works” earned 47.7% more clicks than “Why Use Us.”

  5% more conversions using a different image

  

  Highrise, a small business CRM, A/B tested their website’s imagery by featuring two different people – Jocelyn on the left, and Michael on the right. They found Michael helped improve conversions by almost 5%.

  Changing the headline to increase conversions by 38%

  

  WhichTestWon ran an A/B test on AwayFind’s homepage and found that Version B increased signups by 38%. This could be because the headline is more concise and the subheader includes bolded words to clearly communicate the product’s value

  Where do I start testing ?

  Your testing strategy is tied to your overall business strategy. What do you want people to achieve on your website ? What are the goals that you want your users to convert ? What are your one or two Key Performance Indicators, and what are your targets for these KPIs ?

  When you start thinking of improving your targets you can begin by looking at the most important parts that can be improved :

  • What are your call to actions ?
  • Which are your most popular pages, and landing pages ?
  • What elements of my website is above the fold and can be seen by all visitors within a few seconds ?

  How do I get A/B Testing ?

  All premium plugins come with our 14 day money back guarantee and 1-click installation & updates. Customers get all product updates for free.

  Learn more about A/B Testing Get it now on the Marketplace

  A/B Testing is available for purchase and download on the Marketplace.

  If you are not using Piwik yet, you can also signup for a free trial of Piwik Cloud (including A/B Testing !).

  Have a question about this product ? Get in touch.