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• WordPress Analytics plugin WP-Piwik reaches version 1.0.0 (and 50,000 active users)

  29 mai 2015, par André Bräkling — Plugins

  After six years of development, we are proud to announce the 1.0.0 release of our WP-Piwik WordPress plugin !

  Started as a simple plugin to show a selection of statistics within the WordPress dashboard, WP-Piwik has become a full Piwik integration plugin. The plugin automatically adds the Piwik tracking code to your WordPress sites. The plugin displays your analytics reports directly within the WordPress admin panel. WordPress networks (“multisite”), CDN URLs and the Piwik proxy script are also supported.

  According to WordPress.org the plugin is being used by more than 50,000 WordPress sites !

  

  This article explains how to install WP-Piwik and how to configure it to work with your Piwik instance.
  

  Install WP-Piwik

  You can get WP-Piwik using WordPress’ plugin management. Login to your WordPress admin dashboard and go to « Plugins » → « Add New ». Enter « WP-Piwik » into the search field at the top right, press enter and next to WP-Piwik choose « Install Now ».

  

  If you want to use WP-Piwik in your simple WordPress blog you can just click « Activate Plugin » and WP-Piwik will ask you to configure your Piwik connection.

  Running a WordPress network/multisite you can choose to « Network Activate » the plugin after the installation process. In this case, WP-Piwik will be a fully automated feature of your WordPress network automatically tracking your sites in the same Piwik instance in separate Websites.

  Alternatively you can download WP-Piwik manually from the WordPress website and upload all files to your `wp-content/plugins` directory.

  Configure your Piwik connection

  WP-Piwik lets you choose between three connection modes :

  • Self-hosted (HTTP API) : This is the default option for a self-hosted Piwik and should work for most configurations. You just have to know your Piwik URL, which is the URL you enter to access Piwik, and your auth token (see below). WP-Piwik will connect to Piwik using http(s)-requests.
  • Self-hosted (PHP API) : Choose this, if your self-hosted Piwik and WordPress are running on the same machine and you know the full server path to your Piwik instance. Beside the full server path, you also need to know your auth token (see below).
  • Cloud-hosted (Piwik Pro) : If you are using a cloud-hosted Piwik by Piwik Pro, you just need to know your user name and your auth token (see below).

  Setting up WP-Piwik

  To configure WP-Piwik you will need to specify your Authentication token.

  • If the site you want to track in Piwik is already configured in your Piwik, you only need to specify a token_auth for a user with `view` permission.
  • If you want WP-Piwik to create the website in Piwik (or if you use WP-Piwik in network mode which requires to be able to configure your sites), you should specify a token_auth which has Super User access (after the setting up phase is completed you can set the authentication token back to the token of a `view` user).

  To find your token_auth in Piwik, click on your user name in the right right corner of your Piwik dashboard, then click the « API » in the left menu. The API page displays your auth token in a colored box, just behind the “&token_auth=” string. The screenshot below shows the token_auth anonymous, but your real one will be an alpha numerous random string like a1ec31524a8eabc7a546d71d68b28d17.

  

  That’s it. After you entered your connection data and submitted the form, WP-Piwik will welcome you with some information :

  

  You can now start to configure WP-Piwik and enable the tracking code. Learn about any setting by clicking on the small question mark sign. If you have any problem configuring or using WP-Piwik feel free to use the WordPress support forum related to WP-Piwik.

  Translating WP-Piwik

  We invite you to join our translation community at Transifex and help to translate WP-Piwik in more languages !

  Happy WordPress Analytics !

• 5 Key Benefits of Using a Tag Manager

  12 décembre 2021, par erin — Analytics Tips, Marketing

  Websites today have become very complex to manage, and as you continue to look for ways to optimise your website, you’ll want to consider using a Tag Manager. 

  A Tag Manager will help your marketing team seamlessly track how your visitors are engaging with your website’s elements. Without a Tag Manager, you are missing out on business-altering insights.

  In this blog, we’ll cover :

  Tag Manager overview 

  A Tag Manager (AKA Tag Management System or TMS) is a centralised system for implementing, managing and tracking events. A tag is just another word for a piece of code on a website that tracks a specific event. 

  An example of a tag tracking code might be Facebook pixels, ad conversions and other website activities such as signing up to a newsletter or PDF download. 

  Triggers are the actual actions that website visitors take that activate the tag. Examples of triggers are things like : 

  • A thank you page view to show that a visitor has completed a conversion action
  • Clicking a download or sign up button 
  • Scroll depth or how far down users are scrolling on your webpage 

  Each of these will give you insights into how your website is performing and how your users are engaging with your content. Going back to the scroll depth trigger example, this would be particularly helpful for validating bounce rate and finding out where users are dropping off on a page. Discover other ways to take advantage of tags and event tracking. 

  

  5 key benefits of a Tag Manager

  1. Removes the risks of website downtime 

  Tags are powerful for in-depth web analytics. However, tagging opens up the potential for non-technical team members to break the front-end of your website in a couple of clicks. 

  A Tag Manager reduces that risk. For example, Matomo Tag Manager lets you preview tags to see if they are firing before pushing them live. You can also give specific users restricted access so you can approve any tagging before it goes live. 

  Tag Managers protect the functionality of your website and ensure that there is no downtime.

  2. Your website will load faster 

  When it comes to the success of your website, page speed is one of the most important factors. 

  Each time you add a tag to your site, you run the risk of slowing down the page speed. This can quickly build up to a poor performing site and frustrate your visitors.

  You can’t track tags if visitors won’t even stay long enough for your site to load. In fact, 1 in 4 visitors would abandon a website that takes more than 4 seconds to load. According to Deloitte, just a 0.1 second difference in loading speed can affect every step of your customer journey. 

  A Tag Manager, on the other hand, is a lightweight option only requiring one single tag. Using a Tag Manager to track events can make all the difference to your website’s performance and user experience.

  3. Greater efficiency for marketing

  Time is critical in marketing. The longer it takes for a campaign to launch, the greater the chances are that you’re missing out on sales opportunities.

  Waiting for the IT team to tag a thank you page before setting an ad live is inefficient and impacts your bottom line.

  Equipping marketing with a Tag Manager means that they’ll be able to launch campaigns faster and more effectively.

  Check out our Marketer’s Guide to Successful Website Event Tracking for more.

  4. Control all of your tracking and marketing tags in one place 

  Keeping track of what tags are on your site and where they’re located is a complicated task if you aren’t using a Tag Manager. Unmanaged tags can quickly pile up and result in errors with your analytics, like counting conversions twice. 

  Using a Tag Manager to centralise your tags in one easy to manage place reduces the chances of human errors. Instead, your team will be able to quickly see what tags are already in place so they aren’t doubling up on tracking.

  5. Reduce work for the IT team 

  Let’s face it, the IT team has more critical tasks at hand than adding tags to the website. Freeing up your IT team to focus on higher priority tasks should always be a goal.

  Tagging, while crucial for marketing, has the potential to create a lot of extra work for your website developers. Inserting code for each individual tag is time-consuming and means you aren’t collecting data in the meantime.

  Rather than overloading your IT team, empower your marketing team with the ability to add tags with a few clicks. 

  How to choose a Tag Management System

  There are many tools to choose from and the default option tends to be Google Tag Manager (GTM). But before you implement GTM or any other Tag Management Solution, we highly recommend asking these questions :

  1. What are my goals for a Tag Manager ? Before purchasing a Tag Manager, or any tool for that matter, understanding your goals upfront is best practice.
  2. Does the solution offer Tag Manager training resources ? If online Tag Manager training and educational resources are available for the tool, then you’ll be able to hit the ground running and start to see an ROI instantly.
  3. Can I get online support ? In case you need any help with the tool, having access to online support is a big bonus. 
  4. Is it compliant with privacy regulations ? If your business is already compliant, in the process of becoming compliant or future-proofing your tech stack for looming privacy regulations, then researching this is crucial. 
  5. How much does it cost ? If it’s “free”, find out how and why. In most cases, free solutions are just vehicles for collecting data to advertise to your users. 
  6. What do others think about the Tag Manager ? Check out reviews on sites like Capterra or G2 to find out how other businesses rate the tool. 

  Google Tag Manager alternative

  As privacy becomes a greater concern globally for end-users and governments, many businesses are looking for alternatives to the world’s largest advertising company – Google.

  Matomo Tag Manager is more than a Google Tag Manager alternative. With Matomo Tag Manager, you get a GDPR, HIPAA, CCPA and PECR compliant, open source Tag Manager and your data is 100% yours to own.

  Plus, with Matomo Tag Manager you only need one single tracking code for all of your website and tag analytics. No matter what you are tracking (scrolls, clicks, downloads, Heatmaps, visits, etc.), you will only ever need one piece of code on your website and one tool to manage it all. 

  The takeaway 

  Tagging is powerful but can quickly become complicated, risky and time-consuming. Tag Managers reduce these obstacles allowing you to set tags and triggers effortlessly. It empowers marketing teams, streamlines processes and removes the reliance on IT.

  Ready to try Matomo Tag Manager ? Start your 21-day free trial now – no credit card required. 

• WordPress Analytics plugin WP-Piwik reaches version 1.0.0 (and 50,000 active users)

  29 mai 2015, par André Bräkling — Plugins

  After six years of development, we are proud to announce the 1.0.0 release of our WP-Piwik WordPress plugin !

  Started as a simple plugin to show a selection of statistics within the WordPress dashboard, WP-Piwik has become a full Piwik integration plugin. The plugin automatically adds the Piwik tracking code to your WordPress sites. The plugin displays your analytics reports directly within the WordPress admin panel. WordPress networks (“multisite”), CDN URLs and the Piwik proxy script are also supported.

  According to WordPress.org the plugin is being used by more than 50,000 WordPress sites !

  

  This article explains how to install WP-Piwik and how to configure it to work with your Piwik instance.
  

  Install WP-Piwik

  You can get WP-Piwik using WordPress’ plugin management. Login to your WordPress admin dashboard and go to « Plugins » → « Add New ». Enter « WP-Piwik » into the search field at the top right, press enter and next to WP-Piwik choose « Install Now ».

  

  If you want to use WP-Piwik in your simple WordPress blog you can just click « Activate Plugin » and WP-Piwik will ask you to configure your Piwik connection.

  Running a WordPress network/multisite you can choose to « Network Activate » the plugin after the installation process. In this case, WP-Piwik will be a fully automated feature of your WordPress network automatically tracking your sites in the same Piwik instance in separate Websites.

  Alternatively you can download WP-Piwik manually from the WordPress website and upload all files to your `wp-content/plugins` directory.

  Configure your Piwik connection

  WP-Piwik lets you choose between three connection modes :

  • Self-hosted (HTTP API) : This is the default option for a self-hosted Piwik and should work for most configurations. You just have to know your Piwik URL, which is the URL you enter to access Piwik, and your auth token (see below). WP-Piwik will connect to Piwik using http(s)-requests.
  • Self-hosted (PHP API) : Choose this, if your self-hosted Piwik and WordPress are running on the same machine and you know the full server path to your Piwik instance. Beside the full server path, you also need to know your auth token (see below).
  • Cloud-hosted (Piwik Pro) : If you are using a cloud-hosted Piwik by Piwik Pro, you just need to know your user name and your auth token (see below).

  Setting up WP-Piwik

  To configure WP-Piwik you will need to specify your Authentication token.

  • If the site you want to track in Piwik is already configured in your Piwik, you only need to specify a token_auth for a user with `view` permission.
  • If you want WP-Piwik to create the website in Piwik (or if you use WP-Piwik in network mode which requires to be able to configure your sites), you should specify a token_auth which has Super User access (after the setting up phase is completed you can set the authentication token back to the token of a `view` user).

  To find your token_auth in Piwik, click on your user name in the right right corner of your Piwik dashboard, then click the « API » in the left menu. The API page displays your auth token in a colored box, just behind the “&token_auth=” string. The screenshot below shows the token_auth anonymous, but your real one will be an alpha numerous random string like a1ec31524a8eabc7a546d71d68b28d17.

  

  That’s it. After you entered your connection data and submitted the form, WP-Piwik will welcome you with some information :

  

  You can now start to configure WP-Piwik and enable the tracking code. Learn about any setting by clicking on the small question mark sign. If you have any problem configuring or using WP-Piwik feel free to use the WordPress support forum related to WP-Piwik.

  Translating WP-Piwik

  We invite you to join our translation community at Transifex and help to translate WP-Piwik in more languages !

  Happy WordPress Analytics !