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• Getting error "DLL load failed while importing rect : %1 is not a valid Win32 application" while importing package

  17 août 2020, par Sagar Donadkar

  I am using cython package to call Cpp API and in my cpp code i am using ffmpeg library and able to build my code successfully using bellow command

  


  python setup.py build_ext --inplace --compiler=msvc


  


  but when i try to import generated pyd file then i get error

  


  PS D:\SiVUE\Backend\Cython\demo> python&#xA;Python 3.8.3 (tags/v3.8.3:6f8c832, May 13 2020, 22:20:19) [MSC v.1925 32 bit (Intel)] on win32&#xA;Type "help", "copyright", "credits" or "license" for more information.&#xA;>>> import rect&#xA;Traceback (most recent call last):&#xA;  File "<stdin>", line 1, in <module>&#xA;ImportError: DLL load failed while importing rect: %1 is not a valid Win32 application.&#xA;>>> &#xA;</module></stdin>

  


  My entire code is provided bellow

  


  header file&#xA;#ifndef RECTANGLE_H&#xA;#define RECTANGLE_H&#xA;#include <iostream>&#xA;&#xA;extern "C"&#xA;{&#xA;    #include "libavformat/avformat.h"&#xA;    #include "libavutil/dict.h"&#xA;}&#xA;&#xA;using namespace std;&#xA;&#xA;namespace shapes &#xA;{&#xA;    class Rectangle {&#xA;        public:&#xA;            int x0, y0, x1, y1;&#xA;            Rectangle();&#xA;            Rectangle(int x0, int y0, int x1, int y1);&#xA;            ~Rectangle();&#xA;            int getArea();&#xA;            int ffmpegFile();&#xA;            void getSize(int* width, int* height);&#xA;            void move(int dx, int dy);&#xA;    };&#xA;}&#xA;&#xA;#endif&#xA;</iostream>

  


  Rectangle.Cpp file in ffmpegFile() i am calling mostly ffmpeg API

  


  &#xA;#include <iostream>&#xA;#include "Rectangle.hpp"&#xA;&#xA;namespace shapes {&#xA;    &#xA;&#xA;    // Default constructor&#xA;    Rectangle::Rectangle () {}&#xA;&#xA;    // Overloaded constructor&#xA;    Rectangle::Rectangle (int x0, int y0, int x1, int y1) {&#xA;        this->x0 = x0;&#xA;        this->y0 = y0;&#xA;        this->x1 = x1;&#xA;        this->y1 = y1;&#xA;    }&#xA;&#xA;    // Destructor&#xA;    Rectangle::~Rectangle () {}&#xA;&#xA;    // Return the area of the rectangle&#xA;    int Rectangle::getArea () {&#xA;        return 10;&#xA;    }&#xA;&#xA;    // Get the size of the rectangle.&#xA;    // Put the size in the pointer args&#xA;    void Rectangle::getSize (int *width, int *height) {&#xA;        (*width) = x1 - x0;&#xA;        (*height) = y1 - y0;&#xA;    }&#xA;&#xA;    // Move the rectangle by dx dy&#xA;    void Rectangle::move (int dx, int dy) {&#xA;        this->x0 &#x2B;= dx;&#xA;        this->y0 &#x2B;= dy;&#xA;        this->x1 &#x2B;= dx;&#xA;        this->y1 &#x2B;= dy;&#xA;    }&#xA;    int Rectangle::ffmpegFile()&#xA;    {&#xA;        AVFormatContext *fmt_ctx = NULL;&#xA;        AVDictionaryEntry *tag = NULL;&#xA;        int ret = 0;&#xA;        char* filename = "D:\\Discovery.mp4";&#xA;&#xA;        if ((ret = avformat_open_input(&amp;fmt_ctx, filename, NULL, NULL)))&#xA;            return ret;&#xA;&#xA;        if ((ret = avformat_find_stream_info(fmt_ctx, NULL)) &lt; 0) {&#xA;            av_log(NULL, AV_LOG_ERROR, "Cannot find stream information\n");&#xA;            return ret;&#xA;        }&#xA;&#xA;        while ((tag = av_dict_get(fmt_ctx->metadata, "", tag, AV_DICT_IGNORE_SUFFIX)))&#xA;            printf("%s=%s\n", tag->key, tag->value);&#xA;&#xA;        avformat_close_input(&amp;fmt_ctx);&#xA;        return ret;&#xA;    }&#xA;}&#xA;</iostream>

  


  Rectangle.pxd file declaration for cpp file function and variable

  


  cdef extern from "Rectangle.cpp":
    pass
cdef extern from "Rectangle.hpp" namespace "shapes":
    cdef cppclass Rectangle:
        Rectangle() except +
        Rectangle(int, int, int, int) except +
        int x0, y0, x1, y1
        int getArea()
        void getSize(int* width, int* height)
        void move(int, int)
        int ffmpegFile()


  


  rect.pyx file i am calling cpp API

  


  # distutils: language = c++

from Rectangle cimport Rectangle

cdef class PyRectangle:
    cdef Rectangle c_rect  # Hold a C++ instance which we're wrapping

    def __cinit__(self, int x0, int y0, int x1, int y1):
        self.c_rect = Rectangle(x0, y0, x1, y1)

    def get_area(self):
        return self.c_rect.getArea()

    def get_size(self):
        cdef int width, height
        self.c_rect.getSize(&width, &height)
        return width, height

    def move(self):
        print(self.c_rect.ffmpegFile())


  


  setup.py
I provided pyx file and ffmpeg library path as well as include path

  


  from distutils.core import setup
from setuptools import Extension
from Cython.Build import cythonize 

sfc_module = [Extension('rect', sources = ['rect.pyx'],
                       include_dirs = ['D:\\SiVUE\\Backend\\Cython\\demo\\ffmpeg\\include\\'],
                       library_dirs = ['D:\\SiVUE\\Backend\\Cython\\demo\\ffmpeg\\lib\\'],
                       libraries = ['avcodec','avdevice','avfilter','avformat','avutil','postproc','swresample','swscale'],
                       language='c++')]

setup(name = 'superfastcode', version = '1.0',
    description = 'Python Package with superfastcode C++ extension',
    ext_modules = cythonize(sfc_module),
    include_dirs = ['D:\\SiVUE\\Backend\\Cython\\demo\\ffmpeg\\include\\']
    )


  


  Thank You

  


• Dreamcast Finds

  15 avril 2022, par Multimedia Mike — Sega Dreamcast

  Pursuant to my recent post about finally understanding how Sega Dreamcast GD-ROM rips are structured, I was able to prepare the contents of various demo discs in a manner that makes exploration easy via the Internet Archive. This is due to the way that IA makes it easy to browse archives such as ZIP or ISO files (anything that 7zip knows how to unpack), and also presents the audio tracks for native playback directly through the web browser.

  These are some of the interesting things I have found while perusing the various Dreamcast sampler discs.

  Multimedia Formats
  First and foremost : Multimedia-wise, SFD and ADX files abound on all the discs. SFD files are Sofdec, a middleware format used for a lot of FMV on Dreamcast games. These were little more than MPEG video files with a non-MPEG (ADPCM instead) audio codec. VLC will usually play the video portions of these files but has trouble detecting the audio. It’s not for lack of audio codec support because it can play the ADX files just fine.
  

  It should be noted that Dreamcast Magazine Disc 11 has an actual .mpg file (as opposed to a .sfd file) that has proper MPEG audio instead instead of ADX ADPCM.

  The only other multimedia format I know of that was used in any Dreamcast games was 4XM, used on Alone In The Dark : The New Nightmare. I wrote a simple C tool a long time to recover these files from a disc image I extracted myself. Rather than interpreting the ISO-9660 filesystem, the tool just crawled through the binary blob searching for ‘4XMV’ file signatures and using length data within the files for extraction.

  Also, there are plentiful PVR files (in reference to the PowerVR2 GPU hardware that the DC uses) which ‘file’ dutifully identifies as “Sega PVR image”. There are probably tools to view them. It doesn’t appear to be a complicated format.

  Scripting
  I was fascinated to see Lua files on at least one of the discs. It turns out that MDK 2 leverages the language, as several other games do. But it was still interesting to see the .lua files show up in the Dreamcast version as well.

  That Windows CE Logo
  Every Sega Dreamcast is famously emblazoned with a logo mentioning Microsoft Windows CE :

  
  
  

  It has confused many folks. It also confused me until this exploratory exercise. Many would wonder if the Dreamcast booted up into some Windows CE OS environment that then ran the game, but that certainly wasn’t it. Indeed, Dreamcast was one of the last consoles that really didn’t have any kind of hypervisor operating system managing everything.

  I found a file called rt2dc.exe on one sampler disc. At first, I suspected that this was a development utility for Windows to convert some “RT” graphical format into a format more suitable for the Dreamcast. Then, ‘file’ told me that it was actually a Windows EXE but compiled for the Hitachi SH-4 CPU (the brain inside the DC). Does the conversion utility run on the Dreamcast itself ? Then I analyzed the strings inside the binary and saw references to train stations. That’s when it started to click for me that this was the binary executable for the demo version of Railroad Tycoon 2 : Gold Edition, hence “rt2dc.exe”. Still, this provides some insight about whether Dreamcast “runs” Windows. This binary was built against a series of Windows CE libraries. The symbols also imply DirectX compatibility.

  Here is a page with more info about the WinCE/DirectX variant for the Sega Dreamcast. It seems that this was useful for closing the gap between PC and DC ports of games (i.e., being able to re-use more code between the 2 platforms). I guess this was part of what made Dreamcast a dry run for the DirectXbox (later Xbox).

  Here is a list of all the Dreamcast games that are known to use Windows CE.

  Suddenly, I am curious if tools such as IDA Pro or Ghidra can possibly open up Windows CE binaries that contain SH-4 code. Not that I’m particularly interested in reverse engineering any algorithms locked up in Dreamcast land.

  Tomb Raider Easter Egg
  The volume 6 sampler disc has a demo of Tomb Raider : The Last Revelation. While inspecting the strings, I found an Easter egg. I was far from the first person to discover it, though, as seen on this The Cutting Room Floor wiki page (look under “Developer Message”). It looks like I am the first person to notice it on the Dreamcast version. It shows up at offset 0xE3978 in the Dreamcast (demo version) binary, if anyone with permissions wants to update the page.

  Web Browser
  Then there’s the Web Browser for Sega Dreamcast. It seemed to be included on a lot of these sampler discs. But only mentioning the web browser undersells it– the thing also bundled an email client and an IRC client. It’s important to remember that the Dreamcast also had a keyboard peripheral.

  I need to check the timeline for when the web browser first became available vs. when the MIL-CD hack became known. My thinking is that there is no way that the web browser program didn’t have some security issues– buffer overflows and the like. It seems like this would have been a good method of breaking the security of the system.

  Ironically, I suddenly can think of a reason why one might want to use advanced reverse engineering tools on Dreamcast binaries, something I struggled with just a few paragraphs ago.

  Odds ‘n Ends
  It’s always fun to find plain text files among video game assets and speculating on the precise meaning… while also marveling how long people have been struggling to correctly spell “length”.

  Internationalization via plain text files.

  Another game (Slave Zero) saw fit to zip its assets. Maybe this was to save space in order to fit everything on the magazine sampler disc. Quizzically, this didn’t really save an appreciable amount of space.

  Finally, all the discs have an audio track 2 that advises that the disc must be played in a Dreamcast console. Not unusual. However, volume 4 also has a Japanese lady saying the same thing on track 4. This is odd because track 4 is one of the GD area audio tracks and is not accessible with normal CD hardware. Further, she identifies the disc as a “Windows CE disc”.

  The post Dreamcast Finds first appeared on Breaking Eggs And Making Omelettes.

• 5 Top Google Optimize Alternatives to Consider

  17 mars 2023, par Erin — Analytics Tips

  Google Optimize is a popular conversion rate optimization (CRO) tool from Alphabet (parent company of Google). With it, you can run A/B, multivariate, and redirect tests to figure out which web page designs perform best. 

  Google Optimize seamlessly integrates with Google Analytics (GA). It also has a free tier. So many marketers chose it as their default A/B testing tool…until recently. 

  Google will sunset Google Optimize by 30 September 2023. 

  Starting from this date, Google will no longer support Optimize and Optimize 360 (premium edition). All experiments, active after this date, will be paused automatically and you’ll no longer have access to your historical records (unless these are exported in advance).

  The better news is that you still have time to find a Google Optimize alternative — and this post will help you with that. 

  Disclaimer : Please note that the information provided in this blog post is for general informational purposes only and is not intended to provide legal advice. Every situation is unique and requires a specific legal analysis. If you have any questions regarding the legal implications of any matter, please consult with your legal team or seek advice from a qualified legal professional. 

  Best Google Optimize Alternatives 

  Google Optimize was among the first free A/B testing apps. But as with any product, it has some disadvantages. 

  Data updates happen every 24 hours, not in real-time. A free account has caps on the number of experiments. You cannot run more than 5 experiments at a time or implement over 16 combinations for multivariate testing (MVT). A premium version (Optimize 365) has fewer usage constraints, but it costs north of $150K per year. 

  Google Optimize has native integration with GA (of course), so you can review all the CRO data without switching apps. But Optimize doesn’t work well with Google Analytics alternatives, which many choose to use for privacy-friendly user tracking, higher data accuracy and GDPR compliance. 

  At the same time, many other conversion rate optimization (CRO) tools have emerged, often boasting better accuracy and more competitive features than Google Optimize.

  Here are 5 alternative A/B testing apps worth considering.

  Adobe Target 

  

  Adobe Target is an advanced personalization platform for optimising user and marketing experiences on digital properties. It uses machine learning algorithms to deliver dynamic content, personalised promotions and custom browsing experiences to visitors based on their behaviour and demographic data. 

  Adobe Target also provides A/B testing and multivariate testing (MVT) capabilities to help marketers test and refine their digital experiences.

  Key features : 

  • Visual experience builder for A/B tests setup and replication 
  • Full factorial multivariate tests and multi-armed bandit testing
  • Omnichannel personalisation across web properties 
  • Multiple audience segmentation and targeting options 
  • Personalised content, media and product recommendations 
  • Advanced customer intelligence (in conjunction with other Adobe products)

  Pros

  • Convenient A/B test design tool 
  • Acucate MVT and MAB results 
  • Powerful segmentation capabilities 
  • Access to extra behavioural analytics 
  • One-click personalisation activation 
  • Supports rules-based, location-based and contextual personalisation
  • Robust omnichannel analytics in conjunction with other Adobe products 

  Cons 

  • Requires an Adobe Marketing Cloud subscription 
  • No free trial or freemium tier 
  • More complex product setup and configuration 
  • Steep learning curve for new users 

  Price : On-demand. 

  Adobe Target is sold as part of Adobe Marketing Cloud. Licence costs vary, based on selected subscriptions and the number of users, but are typically above $10K.

  Google Optimize vs Adobe Target : The Verdict 

  Google Optimize comes with a free tier, unlike Adobe Target. It provides you with a basic builder for A/B and MVT tests, but none of the personalisation tools Adobe has. Because of ease-of-use and low price, other Google Optimize alternatives are better suited for small to medium-sized businesses, doing baseline CRO for funnel optimisation. 

  Adobe Target pulls you into the vast Adobe marketing ecosystem, offering omnipotent customer behaviour analytics, machine-learning-driven website optimisation, dynamic content recommendations, product personalisation and extensive reporting. The app is better suited for larger enterprises with a significant investment in digital marketing.

  Matomo A/B Testing

  

  Matomo A/B Testing is a CRO tool, integrated into Matomo. All Matomo Cloud users get instant access to it, while On-Premise (free) Matomo users can purchase A/B testing as a plugin. 

  With Matomo A/B Testing, you can create multiple variations of a web or mobile page and test them with different segments of their audience. Matomo also doesn’t have any strict experiment caps, unlike Google Optimize. 

  You can split-test multiple creative variants for on-site assets such as buttons, slogans, titles, call-to-actions, image positions and more. You can even benchmark the performance of two (or more !) completely different homepage designs, for instance. 

  With us, you can compliantly and ethically collect historical user data about any visitor, who’s entered any of the active tests — and monitor their entire customer journey. You can also leverage Matomo A/B Testing data as part of multi-touch attribution modelling to determine which channels bring the best leads and which assets drive them towards conversion. 

   

  Since Matomo A/B Testing is part of our analytics platform, it works well with other features such as goal tracking, heatmaps, user session recordings and more. 

  Key features

  • Run experiments for web, mobile, email and digital campaigns 
  • Convenient A/B test design interface 
  • One-click experiment scheduling 
  • Integration with historic visitor profiles
  • Near real-time conversion tracking 
  • Apply segmentation to Matomo reports 
  • Easy creative variation sharing via a URL 

  Pros

  • High data accuracy with no reporting gaps 
  • Monitor the evolution of your success metrics for each variation
  • Embed experiments across multiple digital channels 
  • Set a custom confidence threshold for winning variations 
  • No compromises on user privacy 
  • Free 21-day trial available (for Matomo Cloud) and free 30-day plugin trial (for Matomo On-Premise)

  Cons

  • No on-site personalisation tools available 
  • Configuration requires some coding experience 

  Price : Matomo A/B Testing is included in the monthly Cloud plan (starting at €19 per month). On-Premise users can buy this functionality as a plugin (starting at €199/year). 

  Google Optimize vs Matomo A/B Testing : The Verdict 

  Matomo offers the same types of A/B testing features as Google Optimize (and some extras !), but without any usage caps. Unlike Matomo, Google Optimize doesn’t support A/B tests for mobile apps. You can access some content testing features for Android Apps via Firebase, but this requires another subscription. 

  Matomo lets you run A/B experiments across the web and mobile properties, plus desktop apps, email campaigns and digital ads. Also, Matomo has higher conversion data accuracy, thanks to our privacy-focused method for collecting website analytics. 

  When using Matomo in most EU markets, you’re legally exempt from showing a cookie consent banner. Meaning you can collect richer insights for each experiment and make data-driven decisions. Nearly 40% of global consumers reject cookie consent banners. With most other tools, you won’t be getting the full picture of your traffic. 

  Optimizely 

  

  Optimizely is a conversion optimization platform that offers several competitive products for a separate subscription. These include a flexible content management system (CMS), a content marketing platform, a web A/B testing app, a mobile featuring testing product and two eCommerce-specific website management products.

  The Web Experimentation app allows you to optimise every customer touchpoint by scheduling unlimited split or multi-variant tests and conversions across all your projects from the same app. Apart from websites, this subscription also supports experiments for single-page applications. But if you want more advanced mobile app testing features, you’ll have to purchase another product — Feature Experimentation. 

  Key features :

  • Intuitive experiment design tool 
  • Cross-browser testing and experiment preview 
  • Multi-page funnel tests design 
  • Behavioural and geo-targeting 
  • Exit/bounce rate tracking
  • Custom audience builder for experiments
  • Comprehensive reporting 

  Pros

  • Unlimited number of concurrent experiments 
  • Upload your audience data for test optimisation 
  • Dynamic content personalisation available on a higher tier 
  • Pre-made integrations with popular heatmap and analytics tools 
  • Supports segmentation by device, campaign type, traffic sources or referrer 

  Cons

  • You need a separate subscription for mobile CRO 
  • Free trial not available, pricing on-demand 
  • Multiple licences and subscriptions may be required 
  • Doesn’t support A/B tests for emails 

  Price : Available on-demand. 

  Web Experimentation tool has three subscription tiers — Grow, Accelerate, and Scale with different features included. 

  Google Optimize vs Optimizely : The Verdict 

  Optimizely is a strong contender for Google Optimize alternative as it offers more advanced audience targeting and segmentation options. You can target users by IP address, cookies, traffic sources, device type, browser, language, location or a custom utm_campaign parameter.

  Similar to Matomo A/B testing, Optimizely doesn’t limit the number of projects or concurrent experiments you can do. But you have to immediately sign an annual contract (no monthly plans are available). Pricing also varies based on the number of processed impressions (more experiments = a higher annual bill). An annual licence can cost $63,700 for 10 million impressions on average, according to an independent estimate. 

  Visual Website Optimizer (VWO) 

  

  VWO is another popular experimentation platform, supporting web, mobile and server-side A/B testing and personalisation campaigns.

  Similar to others, VWO offers a drag-and-drop visual editor for creating campaign variants. You don’t need design or coding knowledge to create tests. Once you’re all set, the app will benchmark your experiment performance against expected conversion rates, report on differences in conversion rate and point towards the best-performing creative. 

  Similar to Optimizely, VWO also offers web/mobile app optimisation as a separate subscription. Apart from testing visual page elements, you can also run in-app experiments throughout the product stack to locate new revenue opportunities. For example, you can test in-app subscription flows, search algorithms or navigation flows to improve product UX. 

  Key features :

  • Multivariate and multi-arm bandit tests 
  • Multi-step (funnel) split tests 
  • Collaborative experiment tracking dashboard 
  • Target users by different attributes (URL, device, geo-data) 
  • Personal library of creative elements 
  • Funnel analytics, session records, and heatmaps available 

  Pros

  • Free starter plan is available (similar to Google Optimize)
  • Simple tracking code installation and easy code editor
  • Offers online reporting dashboards and report downloads 
  • Slice-and-dice reports by different audience dimensions
  • No impact on website/app loading speed and performance 

  Cons

  • Multivariate testing is only available on a higher-tier plan 
  • Annual contract required, despite monthly billing 
  • Mobile app A/B split tests require another licence 
  • Requires ongoing user training 

  Price : Free limited plan available. 

  Then from $356/month, billed annually. 

  Google Optimize vs VWO : The Verdict 

  The free plan on VWO is very similar to Google Optimize. You get access to A/B testing and split URL testing features for websites only. The visual editing tool is relatively simple — and you can use URL or device targeting. 

  Free VWO reports, however, lack the advertised depth in terms of behavioural or funnel-based reporting. In-depth insights are available only to premium users. Extra advertised features like heatmaps, form analytics and session recordings require yet another subscription. With Matomo Cloud, you get all three of these together with A/B testing. 

  ConvertFlow 

  

  ConvertFlow markets itself as a funnel optimisation app for eCommerce and SaaS companies. It meshes lead generation tools with some CRO workflows. 

  With ConvertFlow, you can effortlessly design opt-in forms, pop-ups, quizzes and even entire landing pages using pre-made web elements and a visual builder. Afterwards, you can put all of these assets to a “field test” via the ConvertFlow CRO platform. Select among pre-made templates or create custom variants for split or multivariate testing. You can customise tests based on URLs, cookie data and user geolocation among other factors. 

  Similar to Adobe Target, ConvertFlow also allows you to run tests targeted at specific customer segments in your CRM. The app has native integrations with HubSpot and Salesforce, so this feature is easy to enable. ConvertFlow also offers advanced targeting and segmentation options, based on user on-site behaviour, demographics data or known interests.

  Key features :

  • Create and test landing pages, surveys, quizzes, pop-ups, surveys and other lead-gen assets. 
  • All-in-one funnel builder for creating demand-generation campaigns 
  • Campaign personalisation, based on on-site activity 
  • Re-usable dynamic visitor segments for targeting 
  • Multi-step funnel design and customisation 
  • Embedded forms for split testing CTAs on existing pages 

  Pros

  • Allows controlling the traffic split for each variant to get objective results 
  • Pre-made integration with Google Analytics and Google Tag Manager 
  • Conversion and funnel reports, available for each variant 
  • Access to a library with 300+ conversion campaign templates
  • Apply progressive visitor profiling to dynamically adjust user experiences 

  Cons

  • Each plan covers only $10K views. Each extra 10k costs another $20/mo 
  • Only one website allowed per account (except for Teams plan) 
  • Doesn’t support experiments in mobile app 
  • Not all CRO features are available on a Pro plan. 

  Price : Access to CRO features costs from $300/month on a Pro plan. Subscription costs also increase, based on the total number of monthly views. 

  Google Optimize vs CovertFlow : The Verdict 

  ConvertFlow is equally convenient to use in conjunction with Google Analytics as Google Optimize is. But the similarities end up here since ConvertFlow combines funnel design features with CRO tools. 

  With ConvertFlow, you can run more advanced experiments and apply more targeting criteria than with Google Optimize. You can observe user behaviour and conversion rates across multi-step CTA forms and page funnels, plus benefit from first-touch attribution reporting without switching apps. 

  Though CovertFlow has a free plan, it doesn’t include access to CRO features. Meaning it’s not a free alternative to Google Optimize.

  Comparison of the Top 5 Google Optimize Alternatives

  Feature	Google Optimize	Adobe Target	Matomo A/B test	Optimizely	VWO	ConvertFlow
  Supported channels	Web	Web, mobile, social media, email	Web, mobile, email, digital campaigns	Websites & mobile apps	Websites, web and mobile apps	Websites and mobile apps
  A/B testing
  Easy GA integration
  Integrations with other web analytics apps
  Audience segmentation	Basic	Advanced	Advanced	Advanced	Advanced	Advanced
  Geo-targeting
  Behavioural targeting	Basic	Advanced	Advanced	Advanced	Advanced	Advanced
  Heatmaps			No extra cost with Matomo Cloud	〰️ *via integrations	〰️ *requires another subscription
  Session recordings			No extra cost with Matomo Cloud		〰️ *requires another subscription
  Multivariate testing (MVT)
  Dynamic personalisation					〰️ *only on higher account tiers	〰️ *only on the highest account tiers
  Product recommendations				〰️ *requires another subscription	〰️ *requires another subscription
  Support	Self-help desk on a free tier	Email, live-chat, phone support	Email, self-help guides and user forum	Knowledge base, online tickets, user community	Self-help guides, email, phone	Knowledge base, email, and live chat support
  Price	Freemium	On-demand	From €19 for Cloud subscription From €199/year as plugin for On-Premise	On-demand	Freemium From $365/mo	From $300/month

  Conclusion 

  Google Optimize has served marketers well for over five years. But as the company decided to move on — so should you. 

  Oher A/B testing tools like Matomo, Optimizely or VWO offer better funnel analytics and split testing capabilities without any usage caps. Also, tools like Adobe Target, Optimizely, and VWO offer advanced content personalisation, based on aggregate analytics. However, they also come with much higher subscription costs.

  Matomo is a robust, compliant and cost-effective alternative to Google Optimize. Our tool allows you to schedule campaigns across all digital mediums (and even desktop apps !) without a