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• Blog series part 1 : How to use Matomo to increase customer acquisitions for your business

  2 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
  Are you investing time and money into marketing your business and unsure if it’s paying off ? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

  Increasing acquisition cheat sheet

  To increase customer acquisition on your website you need to first attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.

  So, how do you attract audiences to your site with a web analytics tool like Matomo ?

  1. Figure out who your audience is through the Visitor Profiles feature. 
  2. Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate : Divide marketing spend by the number of customers acquired. 
  3. Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.

  How to increase acquisitions with Matomo

  1. Use the Acquisitions feature
  2. Use funnels
  3. Study Visitor Profiles
  4. Focus on SEO efforts
  5. Look at the Multi Attribution feature
  6. Set goals
  7. Set Advanced eCommerce reporting

  1. Use the Acquisitions feature

  Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.

  

  This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.

  • Learn what traffic you get from external websites : Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.

  • Social Networks : See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.

  • Campaigns : Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure ? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more

  

  Watch this video to learn about the Acquisitions feature

  2. Use funnels

  Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.

  

  If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

  By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more

  How to amplify acquisition strategies with Funnels : Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.

  3. Study Visitor Profiles

  Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.

  

  Better understand :

  • Why your visitors viewed your website.

  • Why your returning visitors continue to view your website.

  • What specifically your visitors are looking for and whether they found it on your website.

  The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

  How Visitor Profiles helps with acquisition : By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.

  TRY IT FOR FREE

  4. Focus on SEO efforts

  Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

  Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.

  As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time. 

  How to amplify acquisitions strategies with search engines and keywords : By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.

  5. Look at the Multi Attribution feature

  Multi Attribution lets you measure the success of every touchpoint in the customer journey.

  

  Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.

  No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more

  6. Set your Goals

  What are the acquisition goals you want to achieve the most ? The Goals feature lets you measure the most important metrics you need to grow your business.

  

  Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.

  This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more

  7. Set Advanced Ecommence reporting

  If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site ; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.

  

  When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more

  Key takeaway

  Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.

  TRY IT FOR FREE

  Want to learn how to increase engagement with Matomo ? Look out for part 2 ! We’ll go through how you can boost engagement on your website via web analytics.

• Why i got an error with ffmpeg when i'm trying to merge 2 video file with the audio of a third video file multiple time in 1 line ?

  28 août 2020, par Niron

  I have 1 video file that i want to concat with an other video file using the audio of a third video file, and this 5 time in a line.
The only file that don't change is the first video file.
So i tried to run this command :

  


  ./ffmpeg.exe -i Video\\decompte.mp4 -i "Video\\Breaking Bad_OPENING_Opening.mp4" -i "TempVideo\\Breaking 
Bad_OPENING_Opening.mp4" -i "Video\\The 100_OPENING_Opening.mp4" -i "TempVideo\\The 
100_OPENING_Opening.mp4" -i "Video\\Stranger Things_OPENING_Opening.mp4" -i "TempVideo\\Stranger 
Things_OPENING_Opening.mp4" -i "Video\\Lucifer_OPENING_Opening.mp4" -i 
"TempVideo\\Lucifer_OPENING_Opening.mp4" -i "Video\\Black Mirror_OPENING_Opening.mp4" -i 
"TempVideo\\Black Mirror_OPENING_Opening.mp4" -filter_complex "
[0:0]scale=1280:720:force_original_aspect_ratio=1[v0]; 
[2:v]scale=1280:720:force_original_aspect_ratio=1[v2]; 
[4:v]scale=1280:720:force_original_aspect_ratio=1[v4]; 
[6:v]scale=1280:720:force_original_aspect_ratio=1[v6]; 
[8:v]scale=1280:720:force_original_aspect_ratio=1[v8]; 
[10:v]scale=1280:720:force_original_aspect_ratio=1[v10]; 
[v0][v2][1:a][v0][v4][3:a][v0][v6][5:a][v0][v8][7:a][v0][v10][9:a]concat=n=5:v=2:a=1[outv][outa]"
 -map "[outv]" -map "[outa]" 637342141280804229.mp4


  


  But when i run this command i get an error but i don't understand why :

  


  ffmpeg version git-2019-11-22-27c6c92 Copyright (c) 2000-2019 the FFmpeg developers
  built with gcc 9.2.1 (GCC) 20191010
  configuration: --enable-gpl --enable-version3 --enable-sdl2 --enable-fontconfig --enable-gnutls --enable-iconv --enable-libass --enable-libdav1d --enable-libbluray --enable-libfreetype --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libopus --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libtheora --enable-libtwolame --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libzimg --enable-lzma --enable-zlib --enable-gmp --enable-libvidstab --enable-libvorbis --enable-libvo-amrwbenc --enable-libmysofa --enable-libspeex --enable-libxvid --enable-libaom --enable-libmfx --enable-ffnvcodec --enable-cuvid --enable-d3d11va --enable-nvenc --enable-nvdec --enable-dxva2 --enable-avisynth --enable-libopenmpt --enable-amf
  libavutil      56. 36.100 / 56. 36.100
  libavcodec     58. 62.100 / 58. 62.100
  libavformat    58. 35.100 / 58. 35.100
  libavdevice    58.  9.101 / 58.  9.101
  libavfilter     7. 66.100 /  7. 66.100
  libswscale      5.  6.100 /  5.  6.100
  libswresample   3.  6.100 /  3.  6.100
  libpostproc    55.  6.100 / 55.  6.100
Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'Video\decompte.mp4':
  Metadata:
    major_brand     : mp42
    minor_version   : 0
    compatible_brands: mp42mp41
    creation_time   : 2020-04-02T15:15:56.000000Z
  Duration: 00:00:20.00, start: 0.000000, bitrate: 475 kb/s
    Stream #0:0(eng): Video: h264 (Main) (avc1 / 0x31637661), yuv420p(tv, bt709), 1600x900, 468 kb/s, 25 fps, 25 tbr, 25k tbn, 50 tbc (default)
    Metadata:
      creation_time   : 2020-04-02T15:15:56.000000Z
      handler_name    : ?Mainconcept Video Media Handler
      encoder         : AVC Coding
Input #1, mov,mp4,m4a,3gp,3g2,mj2, from 'Video\Breaking Bad_OPENING_Opening.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.35.100
  Duration: 00:00:17.60, start: 0.000000, bitrate: 399 kb/s
    Stream #1:0(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 426x240 [SAR 1:1 DAR 71:40], 275 kb/s, 25 fps, 25 tbr, 12800 tbn, 50 tbc (default)
    Metadata:
      handler_name    : VideoHandler
    Stream #1:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 127 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
Input #2, mov,mp4,m4a,3gp,3g2,mj2, from 'TempVideo\Breaking Bad_OPENING_Opening.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.35.100
  Duration: 00:00:02.02, start: 0.000000, bitrate: 551 kb/s
    Stream #2:0(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 426x240 [SAR 1:1 DAR 71:40], 417 kb/s, 25 fps, 25 tbr, 12800 tbn, 50 tbc (default)
    Metadata:
      handler_name    : VideoHandler
    Stream #2:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 127 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
Input #3, mov,mp4,m4a,3gp,3g2,mj2, from 'Video\The 100_OPENING_Opening.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.35.100
  Duration: 00:00:34.13, start: 0.000000, bitrate: 3925 kb/s
    Stream #3:0(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1920x1080 [SAR 1:1 DAR 16:9], 3794 kb/s, 29.97 fps, 29.97 tbr, 30k tbn, 59.94 tbc (default)
    Metadata:
      handler_name    : VideoHandler
    Stream #3:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 128 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
Input #4, mov,mp4,m4a,3gp,3g2,mj2, from 'TempVideo\The 100_OPENING_Opening.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.35.100
  Duration: 00:00:02.02, start: 0.000000, bitrate: 6158 kb/s
    Stream #4:0(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1920x1080 [SAR 1:1 DAR 16:9], 6076 kb/s, 29.97 fps, 29.97 tbr, 30k tbn, 59.94 tbc (default)
    Metadata:
      handler_name    : VideoHandler
    Stream #4:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 127 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
Input #5, mov,mp4,m4a,3gp,3g2,mj2, from 'Video\Stranger Things_OPENING_Opening.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.35.100
  Duration: 00:00:53.45, start: 0.000000, bitrate: 1015 kb/s
    Stream #5:0(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1920x1080 [SAR 1:1 DAR 16:9], 881 kb/s, 23.98 fps, 23.98 tbr, 24k tbn, 47.95 tbc (default)
    Metadata:
      handler_name    : ISO Media file produced by Google Inc.
    Stream #5:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 128 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
Input #6, mov,mp4,m4a,3gp,3g2,mj2, from 'TempVideo\Stranger Things_OPENING_Opening.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.35.100
  Duration: 00:00:02.02, start: 0.000000, bitrate: 1186 kb/s
    Stream #6:0(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1920x1080 [SAR 1:1 DAR 16:9], 1058 kb/s, 23.98 fps, 23.98 tbr, 24k tbn, 47.95 tbc (default)
    Metadata:
      handler_name    : ISO Media file produced by Google Inc.
    Stream #6:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 127 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
Input #7, mov,mp4,m4a,3gp,3g2,mj2, from 'Video\Lucifer_OPENING_Opening.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.35.100
  Duration: 00:03:24.17, start: 0.000000, bitrate: 178 kb/s
    Stream #7:0(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1280x720 [SAR 1:1 DAR 16:9], 43 kb/s, 30 fps, 30 tbr, 15360 tbn, 60 tbc (default)
    Metadata:
      handler_name    : ISO Media file produced by Google Inc. Created on: 07/28/2020.
    Stream #7:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 126 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
Input #8, mov,mp4,m4a,3gp,3g2,mj2, from 'TempVideo\Lucifer_OPENING_Opening.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.35.100
  Duration: 00:00:02.02, start: 0.000000, bitrate: 239 kb/s
    Stream #8:0(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1280x720 [SAR 1:1 DAR 16:9], 99 kb/s, 30 fps, 30 tbr, 15360 tbn, 60 tbc (default)
    Metadata:
      handler_name    : ISO Media file produced by Google Inc. Created on: 07/28/2020.
    Stream #8:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 127 kb/s (default)
    Metadata:
      handler_name    : SoundHandler
Input #9, mov,mp4,m4a,3gp,3g2,mj2, from 'Video\Black Mirror_OPENING_Opening.mp4':
  Metadata:
    major_brand     : mp42
    minor_version   : 0
    compatible_brands: isommp42
    creation_time   : 2018-03-13T16:58:18.000000Z
  Duration: 00:00:19.04, start: 0.000000, bitrate: 314 kb/s
    Stream #9:0(und): Video: h264 (Main) (avc1 / 0x31637661), yuv420p(tv, bt709), 1280x718 [SAR 1:1 DAR 640:359], 184 kb/s, 25 fps, 25 tbr, 90k tbn, 50 tbc (default)
    Metadata:
      creation_time   : 2018-03-13T16:58:18.000000Z
      handler_name    : ISO Media file produced by Google Inc. Created on: 03/13/2018.
    Stream #9:1(und): Audio: aac (LC) (mp4a / 0x6134706D), 44100 Hz, stereo, fltp, 125 kb/s (default)
    Metadata:
      creation_time   : 2018-03-13T16:58:18.000000Z
      handler_name    : ISO Media file produced by Google Inc. Created on: 03/13/2018.
Input #10, mov,mp4,m4a,3gp,3g2,mj2, from 'TempVideo\Black Mirror_OPENING_Opening.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.35.100
  Duration: 00:00:02.02, start: 0.000000, bitrate: 351 kb/s
    Stream #10:0(und): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 1280x718 [SAR 1:1 DAR 640:359], 211 kb/s, 25 fps, 25 tbr, 12800 tbn, 50 tbc (default)
    Metadata:
      handler_name    : ISO Media file produced by Google Inc. Created on: 03/13/2018.
    Stream #10:1(und): Audio: aac (LC) (mp4a / 0x6134706D), 44100 Hz, stereo, fltp, 129 kb/s (default)
    Metadata:
      handler_name    : ISO Media file produced by Google Inc. Created on: 03/13/2018.
[mov,mp4,m4a,3gp,3g2,mj2 @ 0000020b6fd5cb80] Invalid stream specifier: v0.
    Last message repeated 1 times
Stream specifier 'v0' in filtergraph description [0:0]scale=1280:720:force_original_aspect_ratio=1[v0]; [2:v]scale=1280:720:force_original_aspect_ratio=1[v2]; [4:v]scale=1280:720:force_original_aspect_ratio=1[v4]; [6:v]scale=1280:720:force_original_aspect_ratio=1[v6]; [8:v]scale=1280:720:force_original_aspect_ratio=1[v8]; [10:v]scale=1280:720:force_original_aspect_ratio=1[v10]; [v0][v2][1:a][v0][v4][3:a][v0][v6][5:a][v0][v8][7:a][v0][v10][9:a]concat=n=5:v=2:a=1[outv][outa] matches no streams.



  


  Please someone can help me because i'm stuck with this.

  


• ffmpeg-python error, cannot load mp4 encoder

  19 août 2020, par tristan_jia

  This error came when I just try a simple demo from the page of ffmpeg-python :

  


  import ffmpeg
stream = ffmpeg.input('human_face.mp4')
stream = ffmpeg.hflip(stream)
stream = ffmpeg.output(stream, 'new_human_face.mp4')
ffmpeg.run(stream)


  


  And the output goes like :

  


  ...&#xA;Input #0, mov,mp4,m4a,3gp,3g2,mj2, from &#x27;human_face.mp4&#x27;:&#xA;  Metadata:&#xA;    major_brand     : isom&#xA;    minor_version   : 512&#xA;    compatible_brands: isomiso2mp41&#xA;    encoder         : Lavf58.49.100&#xA;  Duration: 00:00:12.45, start: 0.000000, bitrate: 742 kb/s&#xA;    Stream #0:0(und): Video: mpeg4 (mp4v / 0x7634706D), none, 256x256, 741 kb/s, 20 fps, 20 tbr, 10240 tbn, 10240 tbc (default)&#xA;    Metadata:&#xA;      handler_name    : VideoHandler&#xA;Automatic encoder selection failed for output stream #0:0. Default encoder for format mp4 (codec mpeg4) is probably disabled or this build of ffmpeg does not include that codec. Please choose an encoder manually.&#xA;Error selecting an encoder for stream 0:0&#xA;Traceback (most recent call last):&#xA;  File "<stdin>", line 1, in <module>&#xA;  File "/home/tristan_jia/workspace/py3.6/venv/lib/python3.6/site-packages/ffmpeg/_run.py", line 325, in run&#xA;    raise Error(&#x27;ffmpeg&#x27;, out, err)&#xA;</module></stdin>

  


  I think the most important log is :"Automatic encoder selection failed for output stream #0:0. Default encoder for format mp4 (codec mpeg4) is probably disabled or this build of ffmpeg does not include that codec. Please choose an encoder manually."

  


  I've reinstalled the ffmpeg package but the error remains.

  


  ---

  


  Appended 1 :
Thanks for the comment from @HernánAlarcón :

  


  

  • the version is 3.4.4.

  


  • the output of ffmpeg -encoders is :

  


  


  (venv) tristan_jia@linux-ftbv:~/.../data> ffmpeg -encoders
ffmpeg version 3.4.4 Copyright (c) 2000-2018 the FFmpeg developers
  built with gcc 7 (SUSE Linux)
  configuration: --prefix=/usr --libdir=/usr/lib64 --shlibdir=/usr/lib64 --incdir=/usr/include/ffmpeg --extra-cflags='-fmessage-length=0 -grecord-gcc-switches -O2 -Wall -D_FORTIFY_SOURCE=2 -fstack-protector-strong -funwind-tables -fasynchronous-unwind-tables -fstack-clash-protection -g' --optflags='-fmessage-length=0 -grecord-gcc-switches -O2 -Wall -D_FORTIFY_SOURCE=2 -fstack-protector-strong -funwind-tables -fasynchronous-unwind-tables -fstack-clash-protection -g' --disable-htmlpages --enable-pic --disable-stripping --enable-shared --disable-static --enable-gpl --disable-openssl --enable-avresample --enable-libcdio --enable-gnutls --enable-ladspa --disable-cuda --disable-cuvid --enable-libass --enable-libbluray --enable-libcelt --enable-libcdio --enable-libdc1394 --enable-libfreetype --enable-libgsm --enable-libmp3lame --enable-libopenjpeg --enable-libopus --enable-libpulse --enable-libspeex --enable-libtheora --enable-libtwolame --enable-libvorbis --enable-libvpx --enable-libwebp --enable-libzimg --enable-libzvbi --enable-vaapi --enable-vdpau --enable-muxers --enable-demuxers --disable-encoders --disable-decoders --disable-decoder='mpeg4,h263,h264,hevc,vc1' --enable-encoder='apng,ass,ayuv,bmp,ffv1,ffvhuff,flac,gif,huffyuv,jpegls,libgsm,libmp3lame,libopenjpeg,libopus,libschroedinger,libspeex,libtheora,libtwolame,libvorbis,libvpx_vp8,libvpx_vp9,libwebp,libwebp_anim,mjpeg,mp2,mp2fixed,opus,pam,pbm,pcm_alaw,pcm_f32be,pcm_f32le,pcm_f64be,pcm_f64le,pcm_mulaw,pcm_s16be,pcm_s16be_planar,pcm_s16le,pcm_s16le_planar,pcm_s24be,pcm_s24le,pcm_s24le_planar,pcm_s32be,pcm_s32le,pcm_s32le_planar,pcm_s8,pcm_s8_planar,pcm_u16be,pcm_u16le,pcm_u24be,pcm_u24le,pcm_u32be,pcm_u32le,pcm_u8,pcx,pgm,pgmyuv,png,ppm,sgi,srt,ssa,sunrast,targa,text,tiff,v210,v308,v408,v410,vorbis,xbm,xwd,y41p,yuv4,zlib,' --enable-decoder='ac3,ansi,apng,ass,ayuv,bmp,dirac,exr,ffv1,ffvhuff,ffwavesynth,flac,gif,gsm,huffyuv,libcelt,libgsm,libopenjpeg,libopus,libschroedinger,libspeex,libvorbis,libvpx_vp8,libvpx_vp9,mjpeg,mpeg1video,mpeg2video,,mp1,mp1float,mp2,mp2float,mp3,mp3float,opus,pam,pbm,pcm_alaw,pcm_bluray,pcm_dvd,pcm_f32be,pcm_f32le,pcm_f64be,pcm_f64le,pcm_mulaw,pcm_s16be,pcm_s16be_planar,pcm_s16le,pcm_s16le_planar,pcm_s24be,pcm_s24le,pcm_s24le_planar,pcm_s32be,pcm_s32le,pcm_s32le_planar,pcm_s8,pcm_s8_planar,pcm_u16be,pcm_u16le,pcm_u24be,pcm_u24le,pcm_u32be,pcm_u32le,pcm_u8,pcx,pgm,pgmyuv,pgssub,png,ppm,rawvideo,sgi,srt,ssa,sunrast,targa,text,theora,tiff,v210,v210x,v308,v408,v410,vorbis,vp3,vp5,vp6,vp6a,vp6f,vp8,vp9,webp,xbm,xwd,y41p,yuv4,zlib,'
  libavutil      55. 78.100 / 55. 78.100
  libavcodec     57.107.100 / 57.107.100
  libavformat    57. 83.100 / 57. 83.100
  libavdevice    57. 10.100 / 57. 10.100
  libavfilter     6.107.100 /  6.107.100
  libavresample   3.  7.  0 /  3.  7.  0
  libswscale      4.  8.100 /  4.  8.100
  libswresample   2.  9.100 /  2.  9.100
  libpostproc    54.  7.100 / 54.  7.100
Encoders:
 V..... = Video
 A..... = Audio
 S..... = Subtitle
 .F.... = Frame-level multithreading
 ..S... = Slice-level multithreading
 ...X.. = Codec is experimental
 ....B. = Supports draw_horiz_band
 .....D = Supports direct rendering method 1
 ------
 V..... apng                 APNG (Animated Portable Network Graphics) image
 V..... ayuv                 Uncompressed packed MS 4:4:4:4
 V..... bmp                  BMP (Windows and OS/2 bitmap)
 V.S... ffv1                 FFmpeg video codec #1
 VF.... ffvhuff              Huffyuv FFmpeg variant
 V..... gif                  GIF (Graphics Interchange Format)
 VF.... huffyuv              Huffyuv / HuffYUV
 VF.... libopenjpeg          OpenJPEG JPEG 2000 (codec jpeg2000)
 VF.... jpegls               JPEG-LS
 VFS... mjpeg                MJPEG (Motion JPEG)
 V..... pam                  PAM (Portable AnyMap) image
 V..... pbm                  PBM (Portable BitMap) image
 V..... pcx                  PC Paintbrush PCX image
 V..... pgm                  PGM (Portable GrayMap) image
 V..... pgmyuv               PGMYUV (Portable GrayMap YUV) image
 VF.... png                  PNG (Portable Network Graphics) image
 V..... ppm                  PPM (Portable PixelMap) image
 V..... sgi                  SGI image
 V..... sunrast              Sun Rasterfile image
 V..... targa                Truevision Targa image
 V..... libtheora            libtheora Theora (codec theora)
 VF.... tiff                 TIFF image
 V..... v210                 Uncompressed 4:2:2 10-bit
 V..... v308                 Uncompressed packed 4:4:4
 V..... v408                 Uncompressed packed QT 4:4:4:4
 V..... v410                 Uncompressed 4:4:4 10-bit
 V..... libvpx               libvpx VP8 (codec vp8)
 V..... libvpx-vp9           libvpx VP9 (codec vp9)
 V..... libwebp_anim         libwebp WebP image (codec webp)
 V..... libwebp              libwebp WebP image (codec webp)
 V..... xbm                  XBM (X BitMap) image
 V..... xwd                  XWD (X Window Dump) image
 V..... y41p                 Uncompressed YUV 4:1:1 12-bit
 V..... yuv4                 Uncompressed packed 4:2:0
 VF.... zlib                 LCL (LossLess Codec Library) ZLIB
 A..... flac                 FLAC (Free Lossless Audio Codec)
 A..... libgsm               libgsm GSM (codec gsm)
 A..... mp2                  MP2 (MPEG audio layer 2)
 A..... mp2fixed             MP2 fixed point (MPEG audio layer 2) (codec mp2)
 A..... libtwolame           libtwolame MP2 (MPEG audio layer 2) (codec mp2)
 A..... libmp3lame           libmp3lame MP3 (MPEG audio layer 3) (codec mp3)
 A..X.. opus                 Opus
 A..... libopus              libopus Opus (codec opus)
 A..... pcm_alaw             PCM A-law / G.711 A-law
 A..... pcm_f32be            PCM 32-bit floating point big-endian
 A..... pcm_f32le            PCM 32-bit floating point little-endian
 A..... pcm_f64be            PCM 64-bit floating point big-endian
 A..... pcm_f64le            PCM 64-bit floating point little-endian
 A..... pcm_mulaw            PCM mu-law / G.711 mu-law
 A..... pcm_s16be            PCM signed 16-bit big-endian
 A..... pcm_s16be_planar     PCM signed 16-bit big-endian planar
 A..... pcm_s16le            PCM signed 16-bit little-endian
 A..... pcm_s16le_planar     PCM signed 16-bit little-endian planar
 A..... pcm_s24be            PCM signed 24-bit big-endian
 A..... pcm_s24le            PCM signed 24-bit little-endian
 A..... pcm_s24le_planar     PCM signed 24-bit little-endian planar
 A..... pcm_s32be            PCM signed 32-bit big-endian
 A..... pcm_s32le            PCM signed 32-bit little-endian
 A..... pcm_s32le_planar     PCM signed 32-bit little-endian planar
 A..... pcm_s8               PCM signed 8-bit
 A..... pcm_s8_planar        PCM signed 8-bit planar
 A..... pcm_u16be            PCM unsigned 16-bit big-endian
 A..... pcm_u16le            PCM unsigned 16-bit little-endian
 A..... pcm_u24be            PCM unsigned 24-bit big-endian
 A..... pcm_u24le            PCM unsigned 24-bit little-endian
 A..... pcm_u32be            PCM unsigned 32-bit big-endian
 A..... pcm_u32le            PCM unsigned 32-bit little-endian
 A..... pcm_u8               PCM unsigned 8-bit
 A..... libspeex             libspeex Speex (codec speex)
 A..X.. vorbis               Vorbis
 A..... libvorbis            libvorbis (codec vorbis)
 S..... ssa                  ASS (Advanced SubStation Alpha) subtitle (codec ass)
 S..... ass                  ASS (Advanced SubStation Alpha) subtitle
 S..... srt                  SubRip subtitle (codec subrip)
 S..... text                 Raw text subtitle
'''