Recherche avancée

Sur d’autres sites (8799)

• How to track Google AdWords campaigns with Matomo

  19 décembre 2017, par InnoCraft

  In 2016, Google AdWords was the most popular ad service on earth. As a result, it may be your first source for ad spending. Are you interested in knowing whether you are making a profit out of it ? Would you like to know how to track users coming from AdWords with Matomo (Piwik) efficiently ? This is what this article is about.

  

  What you need to know about Google AdWords

  By default, each ad you create in Google AdWords is not tracked. Even worse than that, every click on your ad is identified in Matomo (Piwik) as an organic result coming from Google with the following value : “Keyword not defined”.

  To make it simple, if you do not track your AdWords campaigns both your paid and organic traffic will be biased within your Matomo (Piwik) account. It will be impossible for you to measure your return on investment and it means that you are throwing your money down the drain.

  In order to avoid this, we will show you how to track Google AdWords traffic into Matomo (Piwik).

  How to track paid Google AdWords campaigns into Matomo

  If you want to analyze Google AdWords campaigns within Matomo (Piwik) properly, you need to add additional tracking parameters to the final URL of each of your ads.

  We recommend using the following tool to add the needed additional tracking parameters : https://matomo.org/docs/tracking-campaigns-url-builder/

  You will then be able to push additional data to Matomo (Piwik) such as :

  • pk_campaign : the name of your ad campaign
  • pk_kwd : the keyword associated to this campaign
  • pk_source : the source of your campaign
  • pk_medium : the type of source, in our case either cpc, cpm, cpa
  • pk_content : the content of your ad

  If your campaign URL looks like this : https://your-website.com/, your campaign URL will then look like this after adding the campaign parameters :

  https://your-website.com/?pk_campaign=Name-Of-Your-Campaign&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  As each ad URL can be fired by different keywords and can correspond to different campaigns or headlines, you will need to customize the campaign parameters for each URL.

  Customizing all of your URLs individually would take you a lot of time under circumstances. That’s why you should know, that each URL parameter can be filled automatically in AdWords with a feature called “Tracking template”.

  Simplifying the campaign URL parameters with tracking templates

  You can define tracking templates either at the account, campaign or ad group level. For example, by using a tracking template at the account level, all your campaigns will have the same landing page with the URL parameters you defined in the tracking template. By defining it at the campaign level, it means that all your ad groups within the campaign will have the same landing page and so on and so forth. Any tracking template defined in a campaign, will overwrite a tracking template defined at the account level.

  Tracking template at the account level

  To edit the template at the account level, you need to click on “Settings”, then click on the “Account” settings tab and define your tracking template pattern. For example :

  https://your-website.com/?url={lpurl}&pk_campaign=AdWords&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  

  This will apply to all your URLs within your account. So it is only useful if your website domain is the same across all your ads. The URL parameter is compulsory here.

  It can be limiting to have a static value for “pk_campaign” and “pk_kwd” so Google allows you to use dynamic insertion, such as follows :

  https://your-landing-page.com/?url={lpurl}&pk_campaign={campaignid}&pk_kwd={keyword}&pk_source=google&pk_medium=cpc&pk_content={creative}

  The “keyword” means that the data is automatically replaced with the keyword which fired the ad within your account.

  Visit the following page if you want to know more about the different dynamic tags that AdWords supports : https://support.google.com/adwords/answer/6305348#urlinsertion

  Tracking template at the campaign level

  If you wish to define a tracking template at the campaign level, you will find this option within the “Campaign” settings under the campaign URL options :

  

  Tracking template at the Ad Group level

  You can also set it at the Ad Group level within the “Ad Group” settings :

  

  As Google mentions : “If you set up URL options at the campaign level, ad group level, or ad level, those settings will override the account-level options“.

  Now that your URLs are properly configured, you will be able to analyze AdWords traffic performances within Matomo (Piwik) once a click is coming from those sources.

  

  Did you like this article ? If yes, do not hesitate to share it or give us your feedback about the topic you would like us to write about.

• Secure and track every change to your Matomo installation with the Activity Log plugin

  14 novembre 2017, par InnoCraft — Plugins

  Are you wondering how your colleagues are using Matomo (Piwik) ? Would you like to know if an unauthorized user got an access to your installation ? Would you like to remember the last actions you performed in Matomo some weeks ago ? At InnoCraft, we developed a plugin called “Activity Log”. With this feature you can easily track and check all major changes to your Matomo websites, for example : user permissions, goals, and funnels. In this article we will show you the different ways you can use it and explain why it is an invaluable plugin.

  Activity log for better security

  The activity log feature has been designed for security. Also referred to as “audit logging” or “audit trail”, with this plugin you will be able to :

  1. detect any suspicious actions
  2. detect hacker attacks
  3. help identify performance problems
  4. see clearly who did what, and when
  5. find out how people are using Matomo (Piwik) within your company

  1 – detect any suspicious actions

  With audit trail you can easily identify if a former employee still has access to your Matomo (Piwik) installation. You will then be able to know when he accessed it for the last time, and what changes she or he performed. If you got hacked, you will be able to find out if the user created, changed, or deleted any website, goals, or did anything else suspicious.

  2 – detect hacker attacks

  When an unregistered user is trying to access your Matomo (Piwik), each failed login attempt is registered within the Activity Log report.

  3 – help identify performance problems

  Activity Log can help you identify performance problems by registering the sequence of each major action a user performed. For example, if a user updated or installed a third party plugin, and suddenly Matomo (Piwik) is getting performance problems, then it is likely that the plugin update caused it.

  4 – see clearly who did what, and when

  It is always challenging in an organization to know who did what and when. With Activity Log, you will know who were the employee(s) that accessed Matomo (Piwik), created, updated, or deleted a goal, a funnel, a scheduled report, and much more.

  5- find out how people are using Matomo within your company

  By having a look at how people are using Matomo (Piwik) you will have an overview of how your colleagues use Matomo. For example, you can see who is creating Custom segments to analyse the audience in more details, who is creating funnels to learn where your users drop off. You will then be able to identify who has the knowledge and who needs training.

  Did you know ?

  You can help the Matomo (Piwik) core team make Matomo even better by sharing anonymously how you use Matomo on a day to day basis. You just need to install the following plugin : http://plugins.matomo.org/AnonymousPiwikUsageMeasurement

  What’s in it ?

  Once downloaded and installed from the marketplace, you will be able to access the activity log from the admin panel within the diagnostic section :

  

  If you are logged as a super user administrator, you will get an overview and a detailed report about who accessed Matomo (Piwik) and which actions they performed.

  Those reports are critical as they allow the super user to :

  • ensure users are following all documented procedures within your organization such as naming conventions for reports, using the right settings when adding measurables…
  • identify suspicious behavior. As those reports are gathering all major Matomo (Piwik) users activities it is easy to identify non conventional behavior.
  • replay the sequence some users went through in order to fix any potential issues.

  Activity log view report you can access through the admin panel

  So you will see in a second if an unusual user got access to Matomo (Piwik) and the different actions the user performed.
  It is also a good way to see the features that your users are using and identify potential misuse.

  As a regular user or admin, activity log is providing only the historical actions that this user performed :

  

  Actions listed in the log include any changes (add, edit, delete) to the following features (this is a non exhaustive list) :

  • Annotation
  • Custom Alert
  • Custom Dimension
  • Goal
  • Privacy settings
  • Scheduled report
  • Segment
  • User
  • Website
  • …

  This is a ideal to remember the actions they previously performed some weeks/months ago.

  Where can I start from here ?

  Activity log is a premium feature you can acquire through the Matomo (Piwik) marketplace. If you want to experience it before purchasing it, you can try it for free on our cloud infrastructure.

  I want to try the Activity Log plugin

  Activity log is just one out of the many great premium features developed by InnoCraft, the company founded by the creators of Matomo. Discover all their special plugins through the premium marketplace.

   

• Can't get ffmpeg to copy a specific subtitle track

  30 janvier 2018, par Thuy Hoang

  I’m trying to convert mkv files to mp4. I have mkv files with these tracks as listed by ffprobe :

  • Stream #0:0 video
  • Stream #0:1 ita audio
  • Stream #0:2 jpn audio
  • Stream #0:3 ita subtitle
  • Stream #0:4 ita subtitle
  • Stream #0:5 eng subtitle

  I’m trying to copy over streams 0, 2, and 5.

  I could get streams 0 and 2 to code by using this command (there are also dos commands involved) :

  FORFILES /m *.mkv /s /c "cmd /c c:\ffmpeg.exe -i @FILE -map 0:0 -c:v copy -map 0:2 -c:a:1 -acodec @FNAME.mp4"

  But I get the error of Unable to find a suitable output format for '0:5' 0:5: Invalid argument as soon as I try to run this command :

  FORFILES /m *.mkv /s /c "cmd /c c:\ffmpeg.exe -i @FILE -map 0:0 -c:v copy -map 0:2 -c:a:1 -map 0:5 -c:s:2 -acodec @FNAME.mp4"

  I have no idea what I’m doing wrong.