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• Invalid data stream in media could not be discarded by FFMPEG. Why is it staying and how to discard it ?

  5 décembre 2020, par Link-akro

  I have downloaded a [short media][1] i intend to convert then i will use the result as basis to practice and test any and all FFMPEG commands i learn or use later.

  


  That video seems to have an unknown invalid stream which never disappears no matter everything i tried to discard it. When i try to work with it later i get various problems like missing codec or no stream which is not the focus here but the reason why i got stubborn to remove the things i cannot deal with.

  


  The following probing prints a warning in yellow color on last row.

  


   > ffprobe -hide_banner -show_streams Movie_Countdown-youtube_I1vMKZ1kvg0.mov

Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'Movie_Countdown-youtube_I1vMKZ1kvg0.mov':
  Metadata:
    major_brand     : qt
    minor_version   : 537199360
    compatible_brands: qt
    creation_time   : 2015-05-20T13:45:55.000000Z
  Duration: 00:00:10.00, start: 0.000000, bitrate: 11474 kb/s
    Stream #0:0(eng): Video: h264 (Main) (avc1 / 0x31637661), yuv420p(tv, bt709), 1920x1080, 9930 kb/s, SAR 1:1 DAR 16:9, 25 fps, 25 tbr, 25 tbn, 50 tbc (default)
    Metadata:
      creation_time   : 2015-05-20T13:45:55.000000Z
      handler_name    : Apple Video Media Handler
      encoder         : H.264
      timecode        : 00:00:00:00
    Stream #0:1(eng): Audio: pcm_s16le (sowt / 0x74776F73), 48000 Hz, stereo, s16, 1536 kb/s (default)
    Metadata:
      creation_time   : 2015-05-20T13:45:56.000000Z
      handler_name    : Apple Sound Media Handler
      timecode        : 00:00:00:00
    Stream #0:2(eng): Data: none (tmcd / 0x64636D74), 0 kb/s (default)
    Metadata:
      creation_time   : 2015-05-20T13:46:11.000000Z
      handler_name    : Time Code Media Handler
      timecode        : 00:00:00:00
Unsupported codec with id 0 for input stream 2


  


  Below the streams output. I split the text so you see the warning without searching in the middle.

  


  [STREAM]
index=0
codec_name=h264
codec_long_name=H.264 / AVC / MPEG-4 AVC / MPEG-4 part 10
profile=Main
codec_type=video
codec_time_base=1/50
codec_tag_string=avc1
codec_tag=0x31637661
width=1920
height=1080
coded_width=1920
coded_height=1088
closed_captions=0
has_b_frames=0
sample_aspect_ratio=1:1
display_aspect_ratio=16:9
pix_fmt=yuv420p
level=40
color_range=tv
color_space=bt709
color_transfer=bt709
color_primaries=bt709
chroma_location=left
field_order=unknown
timecode=N/A
refs=1
is_avc=true
nal_length_size=4
id=N/A
r_frame_rate=25/1
avg_frame_rate=25/1
time_base=1/25
start_pts=0
start_time=0.000000
duration_ts=250
duration=10.000000
bit_rate=9930739
max_bit_rate=N/A
bits_per_raw_sample=8
nb_frames=250
nb_read_frames=N/A
nb_read_packets=N/A
DISPOSITION:default=1
DISPOSITION:dub=0
DISPOSITION:original=0
DISPOSITION:comment=0
DISPOSITION:lyrics=0
DISPOSITION:karaoke=0
DISPOSITION:forced=0
DISPOSITION:hearing_impaired=0
DISPOSITION:visual_impaired=0
DISPOSITION:clean_effects=0
DISPOSITION:attached_pic=0
DISPOSITION:timed_thumbnails=0
TAG:creation_time=2015-05-20T13:45:55.000000Z
TAG:language=eng
TAG:handler_name=Apple Video Media Handler
TAG:encoder=H.264
TAG:timecode=00:00:00:00
[/STREAM]
[STREAM]
index=1
codec_name=pcm_s16le
codec_long_name=PCM signed 16-bit little-endian
profile=unknown
codec_type=audio
codec_time_base=1/48000
codec_tag_string=sowt
codec_tag=0x74776f73
sample_fmt=s16
sample_rate=48000
channels=2
channel_layout=stereo
bits_per_sample=16
id=N/A
r_frame_rate=0/0
avg_frame_rate=0/0
time_base=1/48000
start_pts=0
start_time=0.000000
duration_ts=480000
duration=10.000000
bit_rate=1536000
max_bit_rate=N/A
bits_per_raw_sample=N/A
nb_frames=480000
nb_read_frames=N/A
nb_read_packets=N/A
DISPOSITION:default=1
DISPOSITION:dub=0
DISPOSITION:original=0
DISPOSITION:comment=0
DISPOSITION:lyrics=0
DISPOSITION:karaoke=0
DISPOSITION:forced=0
DISPOSITION:hearing_impaired=0
DISPOSITION:visual_impaired=0
DISPOSITION:clean_effects=0
DISPOSITION:attached_pic=0
DISPOSITION:timed_thumbnails=0
TAG:creation_time=2015-05-20T13:45:56.000000Z
TAG:language=eng
TAG:handler_name=Apple Sound Media Handler
TAG:timecode=00:00:00:00
[/STREAM]
[STREAM]
index=2
codec_name=unknown
codec_long_name=unknown
profile=unknown
codec_type=data
codec_tag_string=tmcd
codec_tag=0x64636d74
id=N/A
r_frame_rate=0/0
avg_frame_rate=25/1
time_base=1/25
start_pts=0
start_time=0.000000
duration_ts=250
duration=10.000000
bit_rate=3
max_bit_rate=N/A
bits_per_raw_sample=N/A
nb_frames=1
nb_read_frames=N/A
nb_read_packets=N/A
DISPOSITION:default=1
DISPOSITION:dub=0
DISPOSITION:original=0
DISPOSITION:comment=0
DISPOSITION:lyrics=0
DISPOSITION:karaoke=0
DISPOSITION:forced=0
DISPOSITION:hearing_impaired=0
DISPOSITION:visual_impaired=0
DISPOSITION:clean_effects=0
DISPOSITION:attached_pic=0
DISPOSITION:timed_thumbnails=0
TAG:creation_time=2015-05-20T13:46:11.000000Z
TAG:language=eng
TAG:handler_name=Time Code Media Handler
TAG:timecode=00:00:00:00
[/STREAM]


  


  I scaled it down and recoded it for starters and i tried to discard the data stream with -dn and failed other methods i will mention at the end.
The output so far suggests that discarding should have worked since alternative datas are 0kB and no stream 2 is listed.

  


   > ffmpeg -hide_banner -dn -i C:\Users\admin-dix\Downloads\Movie_Countdown-youtube_I1vMKZ1kvg0.mov -vf "scale=h=450:w=800" -f mp4 -c:a aac -c:v libx264 mov_countdown.mp4

Output #0, mp4, to 'mov_countdown.mp4':
  Metadata:
    major_brand     : qt
    minor_version   : 537199360
    compatible_brands: qt
    encoder         : Lavf58.45.100
    Stream #0:0(eng): Video: h264 (libx264) (avc1 / 0x31637661), yuv420p(progressive), 800x450 [SAR 1:1 DAR 16:9], q=-1--1, 0.04 fps, 12800 tbn, 25 tbc (default)
    Metadata:
      creation_time   : 2015-05-20T13:45:55.000000Z
      handler_name    : Apple Video Media Handler
      timecode        : 00:00:00:00
      encoder         : Lavc58.91.100 libx264
    Side data:
      cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: N/A
    Stream #0:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 128 kb/s (default)
    Metadata:
      creation_time   : 2015-05-20T13:45:56.000000Z
      handler_name    : Apple Sound Media Handler
      timecode        : 00:00:00:00
      encoder         : Lavc58.91.100 aac
frame=  250 fps= 43 q=-1.0 Lsize=     342kB time=00:00:10.00 bitrate= 280.1kbits/s speed= 1.7x
video:175kB audio:159kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 2.710857%


  


  Then ffprobe disagrees, there is still the stream and the warning.

  


  ffprobe mov_countdown.mp4

Input #0, mov,mp4,m4a,3gp,3g2,mj2, from 'mov_countdown.mp4':
  Metadata:
    major_brand     : isom
    minor_version   : 512
    compatible_brands: isomiso2avc1mp41
    encoder         : Lavf58.45.100
  Duration: 00:00:10.02, start: 0.000000, bitrate: 279 kb/s
    Stream #0:0(eng): Video: h264 (High) (avc1 / 0x31637661), yuv420p, 800x450 [SAR 1:1 DAR 16:9], 142 kb/s, 25 fps, 25 tbr, 12800 tbn, 50 tbc (default)
    Metadata:
      handler_name    : Apple Video Media Handler
      timecode        : 00:00:00:00
    Stream #0:1(eng): Audio: aac (LC) (mp4a / 0x6134706D), 48000 Hz, stereo, fltp, 129 kb/s (default)
    Metadata:
      handler_name    : Apple Sound Media Handler
    Stream #0:2(eng): Data: none (tmcd / 0x64636D74), 0 kb/s
    Metadata:
      handler_name    : Apple Video Media Handler
      timecode        : 00:00:00:00
Unsupported codec with id 0 for input stream 2


  


  I tried negative mapping as per this answer -map 0:d which failed. I did not understand -discard option as ffmpeg documentation refers to from the -vn,-an,-dn entries as it does not specify a stream.

  


  Why does it do that and how can i remove that stream i do not know and do not want to care about in future tests ?

  


  [1] : Clean Retro Movie Countdown - YouTube from Philippe Moesch https://www.youtube.com/watch?v=I1vMKZ1kvg0

  


• Announcing Matomo 4 : More security, privacy and better performance

  17 novembre 2020, par Matomo Core Team — Community, Development, Privacy, Security
  The moment we’ve all been waiting for is here … Matomo Analytics 4 has launched !! We’re incredibly grateful for all community members and contributors who’ve helped with improvements, and our awesome team for all the fixes. 

  We can’t wait for you to gain greater security, privacy protection, and be able to boost your website performance. Now who’s ready ?

  Minimise your business’ web data security risk

  We’ve made Matomo even more secure to meet our users’ ever increasing security needs. Matomo 4 has certainly delivered on these expectations with a wide range of security enhancements and fixes across the platform :

  • Support for app specific API tokens. [#6559]
  • API tokens and session ids are now stored hashed in the database which means if someone can access your database they wouldn’t be able to get the actual token.
  • A more secure host validation. [#16169]
  • By default, you no longer can embed widgets through tokens with higher privileges. [#16264]
  • Plenty of other minor security fixes.

  More protection of your customer’s personal data

  Matomo 4 ensures you’re compliant with data privacy laws and provides you with more ways to keep your customer’s personal data private, such as :

  • The ability to automatically anonymise the referrer to avoid tracking personal data by accident. [#15426]
  • The option to enforce the disabling of cookies. [#16258]
  • Possibility in JavaScript tracker to turn cookies on and off at any time. [#13056]
  • The option to not store any IP address at all. [#16377]
  • Easily disable visits log and visitor profile feature if needed for privacy compliance [#16259]
  • New segment to separate visitors who gave consent vs visitors who didn’t give consent. [#16192]

  Matomo now offers PHP 8 support to users. Want to know more ? Get a detailed list of over 300 fixes and improvements in the Matomo 4 changelog.

  Increased conversion rates with a focus on page performance

  Our new Page Performance feature in Matomo 4 can help you increase conversion rates by showing you exactly how fast or slow your website is going, and WHY. An Akamai Online Retail Study in 2017 found that a 100-millisecond delay in website load time could underperform website conversion rates by up to 7%. 

  By using this new feature you can quickly identify slow pages and fix page speed issues as soon as they arise, meaning you never miss out on those valuable new sales opportunities.

  Improve your Google search rankings in 2021

  According to moz.com, Google’s bringing in a new ranking factor into their algorithm named Core Web Vitals, which will place greater emphasis on load speed (favouring websites that load faster). This means the slower your page loads, the worse it will rank in Google. With Matomo’s new feature, you’ll be able to optimise your pages to rank better according to the Core Web Vitals ranking factor. 

  Read more on how you can use this new feature : https://matomo.org/faq/how-to/how-do-i-see-page-performance-reports/

  Need help upgrading Matomo ?

  Read the Updating Matomo user guide or contact the Matomo experts. 

  Please note : It may take a while for you to receive a notice to update to Matomo 4.

• How to increase conversions to meet your business goals

  8 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
   Through optimizing your messaging, content, or your page layouts, you can increase conversions by getting your visitors through a clear pathway to achieve your business goals.

  Conversion Rate Optimization

  When we talk about optimizing websites to improve and increase conversions, we’re really talking about conversion rate optimization (CRO).

  CRO is the process of learning what the most valuable content/aspect of your website is and how to best optimize this for your visitors to increase its chance to convert. It typically involves generating ideas for elements on your site or app that can be improved, learning which pathways visitors are most likely going to take to conversion and then validating those assumptions through A/B testing and multivariate testing to transform learning into actionable insights.

  Conversion Rate

  The conversion rate is expressed as a % and the goal for any business should be to increase the % of conversions for any given goal e.g. in February a website had 200 newsletter sign-ups from 1,000 visitors on its sign-up page, a conversion rate of 20%. CRO should be used to increase the sign-up rate from 20% to 25%, and then eventually from 25% to 30% and so on.

  CRO cheat sheet

  You need to consider your website or business’ objectives (bigger picture) as well as your website goals (smaller achievements). Whatever the aim of your website, it’s crucial for this to be your starting point. Figure out what you want your website to do and what you want visitors to get from it. When you do that, you’ll know what conversions to focus on.
  

  • Define your business/website’s objectives. Do you want the website to drive sales ? Is the website a hub to raise awareness for a charity ? Do you want to increase readership for your news site ?
  • Define what your conversion goals are. This helps you narrow your focus so you follow a path to meet your overall objectives. By defining these, you clarify for yourself the next actions you should take, such as wanting to funnel users through to a sign up landing page. Then you’ll need to optimize and test your sign up landing page. If conversions are low, then tweak it and measure the results until you find you’ve increased conversion rates.
  • Conversion goals can include :
    • Purchases in your ecommerce store
    • eBook downloads
    • Sign ups to your mailing list
    • Visitors successfully filling in a contact form
  • Figure out what your Key Performance Indicators (KPIs) are and the metrics you need to focus on to achieve them.

  How to increase conversions with Matomo

  1. Set goals
  2. Heatmaps
  3. Session Recordings
  4. A/B test
  5. Form Analytics
  6. Funnels
  7. Behaviour

  1. Set goals

  “Make Sure Goals Are Clearly Understood. To prove the value of an analytics-focused company, any project you take on needs to have clear goals. If you don’t have a goal in mind you’ll fail. Everyone involved in the project needs to be aligned around the goals.”

  A goal is the measure of a successful action that you want your visitors to take. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that lead to conversions over time.

  

  You’ll understand which channels and campaigns (SEO, PPC, newsletter, blogging etc.) are converting the best for your business, which cities/countries are most popular, what devices are working and how engaged your visitors are before converting. Learn more

  2. Set Heatmaps

  This is vital to show how your visitors are engaging with your website, blog pages, signup and sales pages. If you want to learn how your visitors really engage with your website to increase conversions, Heatmaps lets you see the results visually without any guesswork.

  

  By showing where your visitors try to click, move the mouse or how far down they’re scrolling on each page, you can effortlessly discover how your visitors truly engage with your most important web pages. Rather than guessing, rely on facts to prove if the changes you make actually improve your website or not. Learn more

  How to improve conversion rates with Heatmaps :

  • If you’ve got important information that will sell your service/product or bring you loyal followers, make sure it’s in the hot zones as shown in your heatmaps.
  • Try to rearrange parts of your pages to see if that increases engagement.
  • Make it easy for people to take important actions by having the CTA above-the-fold where 100% of visitors see it. Make sure you don’t clutter this section with too many messages or actions.
  • You can also identify areas to add links as heatmaps shows where people want to click.
  • Find what content is most popular on the page

  3. Session Recordings

  This is a conversion research technique where you learn what your users are trying to do and make sure your website is optimized to give them what they want. With Session Recordings you can playback all the interactions your visitors took on your website, such as clicks, mouse movements, scrolls, resizes, form interactions and page changes in a video. Truly understand how real visitors are using your website and what experiences they’re having.

  Also, by understanding what’s working you’re increasing the usability of your website, Session Recordings allow you to identify problem areas as well as where users are getting stuck. Learn more

  

  How to improve conversion rates with Session Recordings : For example, on a product landing page, you see your visitor highlighting specific words and putting it into search. With this you can observe what they’re trying to find and what they’re actually interested in. As you tweak the page to ensure what the visitor wants can be easily found, you’re taking steps to increase the chance for more conversions.

  4. A/B Testing

  Test anything and test anywhere to increase your conversions. Grow your website by comparing different versions of your landing pages to determine what works best for your users. Subtle tweaks across different versions of your landing pages can have a significant impact on converting incoming traffic.

  

  The changes for each landing page could be :

  • A different headline
  • Less copy vs more copy
  • Different calls-to-action
  • Colour schemes, forms, fonts, links, testimonials,
  • Or, it could be an entirely different page layout altogether.

  The idea is to see if either page A or page B (or C or D) was most successful in getting your visitors to the next step in the conversion funnel. Learn more

  How Matomo used A/B Testing : For our sign up page we tested three different CTAs and found how phrasing words differently could help improve conversion rates. Both “Start improving your websites” and “Start converting more users now” were stronger CTAs and converted 7% more than, “Start my free 30-day trial”.

  5. Form Analytics

  Form Analytics gives you powerful insights into how your visitors interact with your forms (like cart, sign-up and checkout forms).

  

  Online forms can come in thousands of different variations. It’s an area on your website that if not done right, could lead to you missing out on converting a large portion of your visitors. Rely on facts when you change your forms. Learn more

  How to improve conversion rates with Form Analytics : By proving whether your form is doing better when you change it and by how much. This lets you consistently increase form submission rates (conversions) on your website which is crucial to the success of your business.

  6. Funnels

  At a glance you will learn the steps (actions, events and pages) your users go through to the desired outcomes you want them to achieve whether it’s a sale, sign-up or any other particular goal you have defined.

  

  Looking at the entire conversion funnel and focusing on usability, you’ll be able to identify where your visitors are having problems, where they aren’t understanding the flow of your webpages and identify obstacles that get in the way of your users reaching that end goal. Learn more

  How to improve conversion rates with Funnels : Learn what makes your visitors take action (or what stops them) in progressing to the next step in the conversion funnel. At each step, you’ll discover what content/layout resonates with your visitors and you can optimize your website to have the greatest impact on your business.

  TRY IT FOR FREE

  7. Behaviour

  This is one of the most important features to help you optimize your website for conversions. Learning visitor behaviour is a driving force to increase conversions. How ? It lets you identify where you could be taking action to increase conversions. You get to learn first-hand what content or feature on your site is or isn’t working for your visitors. 

  

  Engagement is essential to help increase conversion rates. If your visitors aren’t interested in the content on your site, then there’s very little chance they’ll be interested in what you have to offer. Learn more

  How to improve conversion rates with Behaviour : Get started by reducing bounce rates on important pages, testing messaging on your most popular entry pages, testing on the highest exit pages to reduce visitors leaving the site, learning pathways through Users Flow and Transitions to see if users are taking pathways that lead them to conversions or are the journeys currently long or go in odd directions. Discover how your visitors are responding to your content. The happier your visitors are to stay on your site, the more likely they’ll be able to move through the journey to help you achieve the goals you’ve set for your site.

  TRY IT FOR FREE

  Do privacy-focused industries need conversion optimization ?

  For industries that place extra emphasis on privacy and security, Matomo is a complete analytics tool that can cater for all your needs. You get the full benefits of a web analytics and conversion optimization platform as well as peace of mind knowing Matomo places emphasis on security/privacy and adheres strictly to GDPR.

  If you operate in a data sensitive industry like in government, healthcare, finance, education etc. you can rest assured knowing your user’s privacy is respected and that you will have 100% data ownership.

  Other conversion optimization metrics in Matomo to look at :

  Get a good indication that your conversion optimization efforts are working by knowing where to look and this starts by going through the metrics in your analytics. Below we list how you can make a start.

  “Best” metrics are hard to determine so you’ll need to ask yourself what you want your site to do. How do you want your users to behave or what kind of customer journey do you want them to have ?

  You can start with :

  • Decreasing abandonment rate
  • Decreasing bounce rate
  • Increasing interactions per visit
  • Reducing exit rates on pages that significantly impact your visitors to leave your site
  • Constantly test and learn what content resonates with your visitors
  • Look to advance more users through each stage of the conversion funnel
  • Improve your forms to increase submission rates
  • Always improve the conversion rate % for your goals e.g. if you currently have a 5% conversion rate for selling a product, aim for 10% ; if 30% of your visitors are downloading your e-book, then aim for 40%, then 50% and so on.

  Through optimizing your messaging, content or your page layouts, you will increase conversions by getting your visitors through a clear pathway to meet your website’s goal.

  TRY IT FOR FREE