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• Switch to Matomo for WordPress from Google Analytics

  10 mars 2020, par Joselyn Khor — Plugins, Privacy
  While Google Analytics may seem like a great plugin option on the WordPress directory, we’d like to present a new ethical alternative called Matomo for WordPress, which gives you 100% data ownership and privacy protection.

  Firstly what does Google Analytics offer in WordPress ?

  When you think of getting insights about visitors on your WordPress (WP) sites, the first thing that comes to mind might be Google Analytics. Why not right ? Especially when there are good free Google Analytics plugins, like Monster Insights and Site Kit. 

  These give you access to a great analytics platform, but the downside with Google Analytics is the lack of transparency around privacy and data ownership.

  

  Matomo Analytics for WordPress is an ethical alternative to Google Analytics for WordPress

  If you’re more interested in a privacy-respecting, GDPR compliant alternative, there’s now a new option on the WP plugins directory : Matomo Analytics – Ethical Stats. Powerful Insights. 

  It’s free and can be considered the #1 ethical alternative to Google Analytics in terms of features and capabilities. Why is it important to choose a web analytics platform that respects privacy ?

  

  Risk facing fines for non-GDPR compliance and privacy/data breaches

  In Europe there’s an overarching privacy law called GDPR which provides better privacy protection for EU citizens on the web. 

  Websites need to be GDPR compliant and follow rules governing how personal data is used or risk facing fines up to 4% of their yearly revenue for data/privacy breaches or non-compliance. Even if your website is based outside of Europe. If you have visitors from Europe, you can still be liable.

  

  In the US, there isn’t one main privacy law, there hundreds on both the federal and state levels to protect the personal data (or personally identifiable information) of US residents – like the California Consumer Privacy Act (CCPA). There are also industry-specific statutes related to data privacy like HIPAA.

  To protect your website from coming under fire for privacy breaches, best practise is to find platforms that are privacy and GDPR compliant by design. 

  When you own your own data – as with the case of Matomo – you have control over where data is stored, what you’re doing with it, and can better protect the privacy of your visitors.

  At this point you may be asking, “what’s the point of an analytics platform if you have to follow all these rules ?”

  The importance of analytics for your WordPress site

  • Figuring out how your audience behaves to increase conversions
  • Setting, tracking and measuring conversion goals
  • Being able to find insights to improve and optimize your site 
  • Making smarter, data-driven decisions so your company can thrive, rather than risk being left behind

  Analytics is used to answer questions like :

  • Where are your website visitors coming from (location) ?
  • How many people visit your website ?
  • Which are the most popular pages on your site ?
  • What sources of traffic are coming to your site (social, marketing campaigns, search) ?
  • Is your marketing campaign performing better this month compared to last ?

  Matomo can answer all of the above questions. BONUS : On top of that, with Matomo you get the peace of mind knowing you’re the only one who has access to those answers.

  

  Matomo Analytics vs Google Analytics on WordPress

  The top 5 most useful features in Matomo Analytics that’s comparable to GA

  1. Campaign measurement – traffic. Matomo also has a URL builder that lets you track which campaigns are working effectively
  2. Tracking goals. Matomo empowers you to set goals you can track. Being able to see this means you can accurately measure your return on investment (ROI) 
  3. Audience reports to learn about visitors. Matomo’s powerful visitors feature lets you learn who is visiting your site, what their journey is and the steps they take to conversion.
  4. In depth view of behaviour with Funnels in Matomo. This tracks the journey of your visitors from the moment they enter your site, to when they leave. Giving you insight into where and why you lose your visitors.
  5. Custom reports. Where you create your unique reports to fit your business goals.

  Other benefits of using Matomo :

  • No data sampling which means you get 100% accurate reporting
  • 100% data ownership
  • Free Tag Manager
  • Search engine keyword rankings
  • Unlimited websites
  • Unlimited team members
  • GDPR manager
  • API access
  • Hosted on your own servers so you have full control over where your data is stored

  Learn more about the differences in this comprehensive table.

  

  Matomo Analytics for WordPress is free !

  Matomo Analytics is the best free Google Analytics alternative on the WordPress Directory. In addition to having comparable features where you can do pretty much do everything you wanted to do in GA. Matomo Analytics for WordPress makes for an ethical choice because you can respect your visitor’s privacy, can become GDPR compliant, and maintain control over your own data.

  Google Analytics leads the market for good reasons. It’s a great free tool for those who want analytics, but there’s no clarity when it comes to grey areas like privacy and data ownership. If these are major concerns for you, Matomo offers complete peace of mind that you’re doing the best you can to stay ethical while growing your business and website.

  It’s just as easy to install in a few click !

  Install and see for yourself !

• Streaming issues with HLS setup using Nginx and FFmpeg, and TS video files

  12 septembre 2024, par Jacob Anderson

  I've been working on setting up an HLS stream on my Raspberry Pi to broadcast video from a security camera that's physically connected to my Raspberry Pi through my web server, making it accessible via my website. The .ts video files and the .m3u8 playlist are correctly being served from /var/www/html/hls. However, when I attempt to load the stream on Safari (as well as other browsers), the video continuously appears to be loading without ever displaying any content.

  


  Here are some details about my setup :

  


  

  • Camera : I am using an Arducam 1080p Day & Night Vision USB Camera which is available on /dev/video0.

  


  • Server Configuration : I haven't noticed any errors in the Safari console or on the server logs. When I access the .ts files directly from the browser, they only show a black screen but they do play.

  


  


  Given the situation, I suspect there might be an issue with my FFmpeg command or possibly with my Nginx configuration.

  


  Here is what I have :

  


  ffmpeg stream service :
/etc/systemd/system/ffmpeg-stream.service

  


  [Unit]
Description=FFmpeg RTMP Stream
After=network.target

[Service]
ExecStart=/usr/local/bin/start_ffmpeg.sh
Restart=always
User=jacobanderson
Group=jacobanderson
StandardError=syslog
SyslogIdentifier=ffmpeg-stream
Environment=FFMPEG_LOGLEVEL=error

[Install]
WantedBy=multi-user.target


  


  ffmpeg command :
/usr/local/bin/start_ffmpeg.sh

  


  #!/bin/bash

/usr/bin/ffmpeg -f v4l2 -input_format mjpeg -video_size 1280x720 -framerate 30 -i /dev/video0 -vcodec libx264 -preset veryfast -acodec aac -strict -2 -f flv rtmp://localhost/live/


  


  nginx.conf :
/etc/nginx/nginx.conf

  


  user www-data;
worker_processes auto;
pid /run/nginx.pid;
error_log /var/log/nginx/error.log;
include /etc/nginx/modules-enabled/*.conf;

events {
    worker_connections 768;
    # multi_accept on;
}

rtmp {
    server {
        listen 1935;
        chunk_size 4096;
        #allow publish 127.0.0.1;
        #deny publish all;

    application live {
        #allow 192.168.0.100;
        live on;
        hls on;
        hls_path /var/www/html/hls;
        hls_fragment 3;
        hls_nested on; 
        #hls_fragment_naming stream;
        hls_playlist_length 120;
        hls_cleanup on;
        hls_continuous on;
        #deny play all;
    }
    }
}

http {
    ##
    # Basic Settings
    ##

    sendfile on;
    #sendfile off;
    tcp_nopush on;
    types_hash_max_size 2048;
    # server_tokens off;

    # Additional for video
    directio 512;

    # server_names_hash_bucket_size 64;
    # server_name_in_redirect off;

    include /etc/nginx/mime.types;
    default_type application/octet-stream;

    ##
    # SSL Settings
    ##

    ssl_protocols TLSv1 TLSv1.1 TLSv1.2 TLSv1.3;
    #ssl_protocols TLSv1.2 TLSv1.3; # Use only secure protocols
    ssl_prefer_server_ciphers on;
    #ssl_ciphers "HIGH:!aNULL:!MD5";

    ##
    # Logging Settings
    ##

    access_log /var/log/nginx/access.log;
    error_log /var/log/nginx/error.log;

    ##
    # Gzip Settings
    ##

    #gzip on;
    gzip off;  # Ensure gzip is off for HLS

    ##
    # Virtual Host Configs
    ##

    include /etc/nginx/conf.d/*.conf;
    include /etc/nginx/sites-enabled/*;
}


  


  sites-available :
/etc/nginx/sites-available/myStream.mysite.com

  


  server {
    listen 443 ssl;
    server_name myStream.mysite.com;

    ssl_certificate /etc/letsencrypt/live/myStream.mysite.com/fullchain.pem; # managed by Certbot
    ssl_certificate_key /etc/letsencrypt/live/myStream.mysite.com/privkey.pem; # managed by Certbot
    include /etc/letsencrypt/options-ssl-nginx.conf; # managed by Certbot
    ssl_dhparam /etc/letsencrypt/ssl-dhparams.pem; # managed by Certbot

    location / {
        root /var/www/html/hls;
        index index.html;
    }

    location /hls {
        # Password protection
        auth_basic "Restricted Content";
        auth_basic_user_file /etc/nginx/.htpasswd;

        # Disable cache
        add_header Cache-Control no-cache;

        # CORS setup
        add_header 'Access-Control-Allow-Origin' '*' always;
        add_header 'Access-Control-Expose-Headers' 'Content-Length';

        # Allow CORS preflight requests
        if ($request_method = 'OPTIONS') {
            add_header 'Access-Control-Allow-Origin' '*';
            add_header 'Access-Control-Max-Age' 1728000;
            add_header 'Content-Type' 'text/plain charset=UTF-8';
            add_header 'Content-Length' 0;
            return 204;
        }

        types {
            application/vnd.apple.mpegurl m3u8;
            video/mp2t ts;
        text/html html;
        text/css css;
        }

    root /var/www/html;
    }
}

server {
    listen 80;
    server_name myStream.mysite.com;

    if ($host = myStream.mysite.com) {
        return 301 https://$host$request_uri;
    }

    return 404; # managed by Certbot
}


  


  index.html :
/var/www/html/hls/index.html

  


  &#xA;&#xA;&#xA;    &#xA;    &#xA;    &#xA;    &#xA;    <code class="echappe-js">&lt;script src='http://stackoverflow.com/feeds/tag/js/hls.min.js'&gt;&lt;/script&gt;&#xA;&#xA;&#xA;    &#xA;        &#xA;    &#xA;    &#xA;&#xA;    &lt;script src=&quot;https://vjs.zencdn.net/7.10.2/video.js&quot;&gt;&lt;/script&gt;&#xA;    &lt;script&gt;&amp;#xA;        if (Hls.isSupported()) {&amp;#xA;            var video = document.getElementById(&amp;#x27;my-video_html5_api&amp;#x27;); // Updated ID to target the correct video element&amp;#xA;            var hls = new Hls();&amp;#xA;            hls.loadSource(&amp;#x27;https://myStream.mysite.com/hls/index.m3u8&amp;#x27;);&amp;#xA;            hls.attachMedia(video);&amp;#xA;            hls.on(Hls.Events.MANIFEST_PARSED,function() {&amp;#xA;                video.play();&amp;#xA;            });&amp;#xA;        } else if (video.canPlayType(&amp;#x27;application/vnd.apple.mpegurl&amp;#x27;)) {&amp;#xA;            video.src = &amp;#x27;https://myStream.mysite.com/hls/index.m3u8&amp;#x27;;&amp;#xA;            video.addEventListener(&amp;#x27;loadedmetadata&amp;#x27;, function() {&amp;#xA;                video.play();&amp;#xA;            });&amp;#xA;        }&amp;#xA;    &lt;/script&gt;&#xA;&#xA;&#xA;

  


  Has anyone experienced similar issues or can spot an error in my configuration ? Any help would be greatly appreciated as I have already invested over 30 hours trying to resolve this.

  


• Find a great Google Tag Manager alternative in Matomo Tag Manager

  29 avril 2020, par Joselyn Khor — Analytics Tips, Development, Marketing, Plugins
  If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level.

  What’s a tag manager ?

  If you’re not familiar with Google Tag Manager or Matomo Tag Manager – they’re both free tag management systems that let you manage all your website code snippets (tags) in one place. 

  Tags are typically JavaScript code or HTML that lets you integrate various features into your site in just a few clicks. For example : analytics codes, conversion tracking codes, exit popups and surveys, remarketing codes, social widgets, affiliates, and ads. With a tag manager, you get to easily look into and manage these different tracking codes.

  Why use a tag manager ?

  Tag management systems are game changers because they let you track important data more effectively by easily adding code snippets (tags) to your website. 

  By not needing to hard code each individual code you also save time. Rather than waiting for someone to make tag changes and to deploy your website, you can make the changes yourself without needing the technical expertise of a developer.

  Why is Matomo Tag Manager a great Google Tag Manager alternative ?

   Matomo Tag Manager is a great Google Tag Manager alternative. Not only does it let you manage all your tracking and marketing tags in one place, it also offers less complexity and more flexibility. 

  By tagging your website and using Matomo Tag Manager alongside Matomo Analytics, you can collect much more data than you’d be able to otherwise. 

  A bonus to using Matomo is the privacy and data ownership aspect. With Matomo you also get the added peace of mind that comes with 100% data ownership and privacy protection. You will never be left wondering what’s happening to your data. Rest assured knowing you’re doing the best to protect user privacy, while getting useful insights to improve your website. 

  And since Matomo Tag Manager is the one of the best alternatives to Google Tag Manager, you’ll gain more than you lose by having full confidence that your data is yours to own.

  

  Three key benefits of using Matomo Tag Manager :

  • Empowers you to deploy and manage your own tags
    This takes the hassle out of needing a web developer to hard code and edit every tag on your website. Now you can deploy tracking code on chosen pages and track various data yourself. 

  • Open up endless possibilities on data tracking
    Dig a lot deeper to track analytics, conversions, and more. Now you can implement advanced tracking solutions without needing to pay an external source. 

  • Save time and create your own impact
    With limited resources you certainly don’t want to be wasting any time having to go back and forth with an external party over what tags to add or take away. An over-dependence on web developers or agencies carrying out tag management for you, stalls growth and experimentation opportunities. With a tag management system you have the convenience of inserting your own tags and getting to a desired outcome faster. You won’t have to forgo tracking opportunities because now it’s in your hands.

  Next step : free tag manager training