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• The Ultimate List of Alternatives to Google Products

  2 août 2022, par Erin — Privacy

  For many businesses, Google products can play an integral part in the productivity, function and even success of the company. This is because Google has designed their digital ecosystem to infiltrate every aspect of your work and personal life at low-to-no cost.

  On the surface, this seems like a no-brainer. Why not have a cost-effective and seamlessly connected tech stack ? It’s the complete package. 

  From Gmail to Google Analytics, it becomes hard to untangle yourself from this intricate web Google has managed to spin. But like a web, you know there’s also a catch.

  This leads us to the big question… Why stop ?

  In this blog, we’ll cover :

  Why de-Google ?

  Google products are convenient and seemingly free. However, in recent years, Google’s name has become synonymous with privacy breaches, data leaks and illegal under the General Data Protection Regulation (GDPR).

  As their track record shows a glaring disregard for data protection, a growing list of EU member countries like Austria, France, Denmark and Italy have banned Google products, such as Google Analytics, Google Workspace and Google Chromebook.

  Google offers free products and services, but not out of altruism. There’s a trade-off. By using Google’s “free” products, your customers’ and your own online activity becomes a commodity that can be sold to advertisers.

  When the risks of using Google products are considered, it becomes clear the need to plot a pathway to de-Google your business. If you’re wondering how in the world to uncoil from this web, fortunately, there are plenty of privacy-friendly, secure alternatives to Google products that you can choose.

  Disclaimer : Below, we’ve tried our best to provide a comprehensive list of alternatives to Google products for businesses, but because you know your business best, we’d also encourage you to do your own research to ensure the tool will suit your unique needs.

  Best Google alternative tools for business

  Overall business tools

  Google Workspace alternatives

  Google Workspace isn’t GDPR compliant by default, so businesses are at risk of fines and reputational damage. More EU countries are reaching the same conclusion that Google products are violating EU law. Data Protection Authorities from Norway and Denmark have deemed Google Workspace illegal in accordance with the GDPR. 

  Nextcloud

  Nextcloud is an open-source and self-hosted productivity platform that offers a suite of services to replace the major features found in Google Workspace, such as Google Drive, Calendar, Docs, Forms and Tasks. 

  You can share files and collaborate without worrying about data being shared with unauthorised individuals or companies. As a self-hosted suite, you’re in full control of where your data is, who has access to it and can comply with the strictest of data protection legislations.

  

  Zoho

  Zoho is a Google Workspace alternative built on the same principles as Google’s productivity suite. It offers a suite of online office tools, including email, calendar and task management, but with an emphasis on privacy protection. Zoho doesn’t rely on advertising revenue to support their business which means your personal data will never be sold or used for targeted ads. 

  With over 75 million users globally, Zoho offers data encryption at rest and at transit, multi-factor authentication and complies with strict security standards set by HIPAA, the Cloud Security Alliance and the GDPR.

  

  Gmail alternatives

  Google only encrypts emails via STARTTLS. In other words, your data isn’t end-to-end encrypted and can be decrypted by them at any time. Gmail also has a history of allowing third-party app developers that work with Gmail to access private and personal Gmail messages for their own market research purposes.

  ProtonMail

  ProtonMail is a secure, open-source email service that provides end-to-end encryption, so only the sender and receiver can access the messages. Proton deliberately doesn’t possess the key needed to decrypt any part of the message, so you know your sensitive business information is always private. 

  To protect users from digital surveillance, they also provide enhanced tracking protections and don’t rely on ads, so your data isn’t mined for advertising purposes. Not only that, you can also sync ProtonMail with a host of other Google alternative products, such as Proton Calendar and Proton Drive.

  

  Mailfence

  Mailfence is a highly secure communications and planning platform that offers a complete email suite, as well as, Documents, a Calendar and Groups. It provides end-to-end encryption and comes with a built-in data loss prevention system that prevents unauthorised access to your sensitive information. 

  Mailfence is completely ad-free and promises to never commercialise its databases or share data with third parties for targeted ads.

  

  Tutanota

  Tutanota is an open-source email service known as one of the first to offer end-to-end encryption. It boasts a user-friendly interface and offers a fast, simple and secure email service that works on web and mobile platforms. Stringent security, in addition to TOTP and U2F for two-factor authentication means you control who has access to your email and messages. 

  It requires no phone number or personal information to register for a free account. In addition, Tutanota doesn’t earn money through ads, its servers are based in Europe and it is fully GDPR compliant.

  

  Google Calendar alternatives

  Calendars can contain a lot of personal information (who you are meeting, location, contact info, etc.), which is well worth keeping private. 

  Proton Calendar

  With Proton Calendar all event details – participants, locations, event names, descriptions and notes are end-to-end encrypted. It has a clean and easy-to-use interface, and you get a full set of advanced features to replace Google Calendar, such as the ability to create events and reminders, add multiple calendars and set up repeating events. You can easily sync all your calendars between mobile and desktop apps.

  

  Mailfence Calendar

  Mailfence Calendar lets you manage, schedule and track your events and meetings. Similar to Google Calendar, you can invite people to events using their Mailfence email IDs, but it doesn’t track your location or email address.

  

  Tutanota Calendar

  Tutanota Calendar offers built-in encryption, so no one else can decrypt and read your information.

  You can keep track of your appointments and meetings in a secure environment that only you have access to. You get features, such as day/week/month view, all-day events, recurring events, upcoming events view and shared calendars. You can also sync it with other apps such as Outlook.

  

  Nextcloud Calendar app

  Nextcloud also offers a Calendar app which easily syncs events from different devices with your Nextcloud account. You can integrate it with other Nextcloud apps like Contacts, Talk and Tasks.

  

  Google Drive alternatives

  The GDPR emphasises end-to-end encryption as a safeguard against data leaks, but Google Drive isn’t end-to-end encrypted, so Google has access to the data on its servers. 

  In their privacy policy, they also state that this data can be analysed for advertising purposes, so although you’re using “free” Cloud storage, users need to be aware that they’re paying for this by giving Google access to any and all data stored in Google Drive.

  Proton Drive

  Proton Drive is a secure and private Cloud storage service that provides you with an easy-to-use, customisable and secure file management system.

  It uses end-to-end encryption to secure your data and keep it safe from prying eyes. As you have full control over your data, you can decide how long it’s stored and who has access to it. You can also choose how much of your information is shared with other users.

  

  Nextcloud

  Nextcloud works on your own server, so you can access and share your data wherever you are. It’s a file hosting service that lets you store files, sync them across your devices and collaborate with others on projects. 

  It also provides encryption for all the files that you store on its servers, so you can rest assured that no one can see your information without your permission.

  

  Syncthing

  Syncthing is a free, open-source file synchronisation program that allows you to store and access your files wherever you are. It’s designed to be fast, secure and easy to use, making it a great alternative to Google Drive. 

  With Syncthing, you can sync files across multiple computers and mobile devices at once. So if you create, delete or modify files on one machine, they will automatically be replicated on other devices. Data is saved directly to a location you choose, so you can securely backup your data without needing a third-party cloud service.

  Google Docs alternatives

  Google states they can “collect information” from Google-hosted content such as Docs by means of automated scanning. 

  Not only does this stoke spying fears, it also raises concerns over who holds power over your content. If they look through your docs and decide that you’ve violated their terms of service, you can get locked out of your Google Docs – as was the case when a National Geographic crime reporter had her story “frozen” by Google.

  LibreOffice

  LibreOffice is a free, open-source office suite with all the features you need to create and edit documents, presentations and spreadsheets. It’s compatible with many different languages and all Microsoft Office file formats. 

  Unlike Google Docs, LibreOffice doesn’t store your documents on the Cloud. As it runs on your own computer, you maintain complete control and the data is kept as private and as secure as you wish. LibreOffice also has an online version that works with most web browsers and can be used on Windows, Mac and Linux operating systems. 

  The open-source nature ensures security as the code is constantly improved and scouted for vulnerabilities.

  

  Nextcloud Office

  Like Google Docs, Nextcloud Office lets you create new documents and spreadsheets and collaborate with teammates or colleagues. But unlike Google Docs, Nextcloud doesn’t collect any data on who is using its platform, or what they’re doing on it. You can even encrypt the files you store in Nextcloud, so no one else can see them unless you give them access to your account.

  

  Google Keep alternative

  Standard Notes

  Standard Notes is an open-source online notebook app that offers a variety of useful features, such as tasks, to-dos and spreadsheets. 

  Unlike Google Keep, which has access to your notes, Standard Notes is end-to-end encrypted, which protects all your information and keeps it securely synced across all your devices. Standard Notes supports text, images and audio notes. As open-source software, they value transparency and trust and don’t rely on tracking or intrusive ads.

  

  Google Chrome alternatives

  Google Chrome is notorious for stalking users and collecting information for their own gains. Their browser fuels their data gathering infrastructure by being able to collect info about your search history, location, personal data and product interaction data for “personalisation” purposes – essentially to build a profile of you to sell to advertisers.

  Firefox

  Firefox is one of the most secure browsers for privacy and is trusted by 220 million users. It easily compares with Chrome in terms of ease of use and performance. 

  On top of that it offers enhanced privacy protections, so you get a browser that doesn’t stalk you and isn’t riddled with ads.

  

• 10 Matomo Features You Possibly Didn’t Know About

  28 octobre 2022, par Erin

  Most users know Matomo as the privacy-focussed web analytics tool with data accuracy, superior to Google Analytics. 

  And we’re thrilled to be that — and more ! 

  At Matomo, our underlying product vision is to provide a full stack of accurate, user-friendly and privacy-mindful online marketing tools. 

  Over the years, we’ve expanded beyond baseline website statistics. Matomo Cloud users also get to benefit from additional powerful tools for audience segmentation, conversion optimisation, advanced event tracking and more. 

  Here are the top 10 advanced Matomo features you wish you knew about earlier (but won’t stop using now !). 

  Funnels

  At first glance, most customer journeys look sporadic. But every marketer will tell you that there is a method to almost every users’ madness. Or more precisely — there’s a method you can use to guide users towards conversions. 

  That’s called a customer journey — a schematic set of steps and actions people complete from developing awareness and interest in your solution to consideration and finally conversion.

  On average, 8 touchpoints are required to turn a prospect into a customer. Though the number can be significantly bigger in B2B sales and smaller for B2C Ecommerce websites. 

  With the Funnels feature, you can first map all the on-site touchpoints (desired actions) for different types of customers. Then examine the results you’re getting as prospects move through these checkbox steps.

  Funnel reports provide :

  • High-level metrics such as “Funnel conversion rate”, “Number of funnel conversions”, “Number of funnel entries”. 
  • Drilled-down reports for each funnel and each tracked action within it. This way you can track the success rates of each step and estimate their contribution to the cumulative effect.

  Segmented funnel reports for specific user cohorts (with Matomo Segmentation enabled).

  

  What makes funnels so fun (pun intended) ? The variety of use cases and configurations ! 

  You can build funnels to track conversion rates for :

  • Newsletter subscriptions
  • Job board applications 
  • Checkout or payment 
  • Product landing pages
  • Seasonal promo campaigns

  …. And pretty much any other page where users must complete a meaningful action. So go test this out. 

  Form Analytics

  On-site forms are a 101 tactic for lead generation. For most service businesses, a “contact request” or a “booking inquiry” submission means a new lead in your pipeline. 

  That said : the average on-site form conversion rates across industries stand at below 50% : 

  • Property – 37% 
  • Telecoms – 40%
  • Software — 46.83%

  That’s not bad, but it could be better. If only you could figure out why people abandon your forms….

  Oh wait, Matomo Form Analytics can supply you with answers. Form Analytics provide real-time information on key form metrics — total views, starter rate, submitter rate, conversions and more.

  

  Separately the average form hesitation time is also provided (in other words, the time a user contemplates if filling in a form is worth the effort). Plus, Matomo also tracks the time spent on form submission.

  You can review : 

  • Top drop-off fields – to understand where you are losing prospects. These fields should either be removed or simplified (e.g., with a dropdown menu) to increase conversions.
  • Most corrected-field – this will provide a clear indication of where your prospects are struggling with a form. Providing help text can simplify the process and increase conversions. 
  • Unesserary fields – with this metric, you’ll know which optional fields your leads aren’t interested in filling in and can remove them to help drive conversions. 

  With Form Analytics, you’ll be able to boost conversions and create a better on-site experience with accurate user data. 

  A/B testing

  Marketing is both an art and a science. A/B testing (or split testing) helps you statistically verify which creative ideas perform better. 

  A good conversion rate optimisation (CRO) practice is to test different elements and to do so often to find your top contenders.

  What can you split test ? Loads of things :

  • Page slogans and call-to-actions 
  • Button or submission form placements
  • Different landing page designs and layouts
  • Seasonal promo offers and banners
  • Pricing information 
  • Customer testimonial placements 

  More times than not, those small changes in page design or copy can lead to a double-digit lift in conversion rates. Accounting software Sage saw a 30% traffic boost after changing the homepage layout, copy and CTAs based on split test data. Depositphotos, in turn, got a 9.32% increase in account registration rate (CR) after testing a timed pop-up registration form. 

  The wrinkle ? A/B testing software isn’t exactly affordable, with tools averaging $119 – $1,995 per month. Plus, you then have to integrate a third-party tool with your website analytics for proper attribution — and this can get messy.

  Matomo saves you the hassle in both cases. An A/B testing tool is part of your Cloud subscription and plays nicely with other features — goal tracking, heatmaps, historic visitor profiles and more. 

  You can run split tests with Matomo on your websites or mobile apps — and find out if version A, B, C or D is the top performer. 

  

  Advertising Conversion Exports

  A well-executed search marketing or banner remarketing campaign can drive heaps of traffic to your website. But the big question is : How much of it will convert ?

  The AdTech industry has a major problem with proper attribution and, because of it, with ad fraud. 

  Globally, digital ad fraud will cost advertisers a hefty $8 billion by the end of 2022. That’s when another $74 million in ad budgets get wasted per quarter. 

  The reasons for ad budget waste may vary, but they often have a common denominator : lack of reliable conversion tracking data.

  Matomo helps you get a better sense of how you spend your cents with Advertising Conversion Reports. Unlike other MarTech analytics tools, you don’t need to embed any third-party advertising network trackers into your website or compromise user privacy.

  Instead, you can easily export accurate conversion data from Matomo (either manually via a CSV file or automated with an HTTPS link) into your Google Ads, Microsoft Advertising or Yandex Ads for cross-validation. This way you can get an objective view of the performance of different campaigns and optimise your budget allocations accordingly. 

  Find out more about tracking ad campaigns with Matomo.

  Matomo Tag Manager

  The marketing technology landscape is close to crossing 10,000 different solutions. Cross-platform advertising trackers and all sorts of customer data management tools comprise the bulk of that growing stack. 

  Remember : Each new tool embed adds extra “weight” to your web page. More tracking scripts equal slower page loading speed — and more frustration for your users. Likewise, extra embeds often means dialling up the developer (which takes time). Or tinkering with the site code yourself (which can result in errors and still raise the need to call a developer). 

  With Tag Manager, you can easily generate tags for :

  • Custom analytics reports 
  • Newsletter signups
  • Affiliates 
  • Form submission tracking 
  • Exit popups and surveys
  • Ads and more

  With Matomo Tag Manager, you can monitor, update or delete everything from one convenient interface. Finally, you can programme custom triggers — conditions when the tag gets activated — and specify data points (variables) it should collect. The latter is a great choice for staying privacy-focused and excluding any sensitive user information from processing. 

  With our tag management system (TMS), no rogue tags will mess up your analytics or conversion tracking. 

  Session recordings

  User experience (UX) plays a pivotal role in your conversion rates. 

  A five-year McKinsey study of 300 publicly listed companies found that companies with strong design practices have 32 percentage points higher revenue growth than their peers. 

  But what makes up a great website design and browsing experience ? Veteran UX designers name seven qualities :

  

  To figure out if your website meets all these criteria, you can use Session Recording — a tool for recording how users interact with your website. 

  By observing clicks, mouse moves, scrolls and form interactions you can determine problematic website design areas such as poor header navigation, subpar button placements or “boring” blocks of text. 

  Such observational studies are a huge part of the UX research process because they provide unbiased data on interaction. Or as Nielsen Norman Group puts it :

  “The way to get user data boils down to the basic rules of usability :

  • Watch what people actually do.
  • Do not believe what people say they do.
  • Definitely don’t believe what people predict they may do in the future.” 

  Most user behaviour analytics tools sell such functionality for a fee. With Matomo Cloud, this feature is included in your subscription. 

  Heatmaps

  While Session Replays provide qualitative insights, Heatmaps supply you with first-hand qualitative insights. Instead of individual user browsing sessions, you get consolidated data on where they click and how they scroll through your website. 

  

  Heatmaps are another favourite among UX designers and their CRO peers because you can :

  • Validate earlier design decisions around information architecture, page layout, button placements and so on. 
  • Develop new design hypotheses based on stats and then translate them into website design improvements. 
  • Identify distractive no-click elements that confuse users and remove them to improve conversions. 
  • Locate problematic user interface (UI) areas on specific devices or operating systems and improve them for a seamless experience.

  To get even more granular results, you can apply up to 100 Matomo segments to drill down on specific user groups, geographies or devices. 

  This way you can make data-based decisions for A/B testing, updating or redesigning your website pages. 

  Custom Alerts

  When it comes to your website, you don’t want to miss anything big — be it your biggest sales day or a sudden nosedive in traffic. 

  That’s when Custom Alerts come in handy. 

  

  With a few clicks, you can set up email or text-based alerts about important website metrics. Once you hit that metric, Matomo will send a ping. 

  You can also set different types of Custom Alerts for your teams. For example, your website administrator can get alerted about critical technical performance issues such as a sudden spike in traffic. It can indicate a DDoS attack (in the worst case) — and timely resolution is crucial here. Or suggest that your website is going viral and you might need to provision extra computing resources to ensure optimal site performance.

  Your sales team, in turn, can get alerted about new form submissions, so that they can quickly move on to lead scoring and subsequent follow-ups. 

  Use cases are plentiful with this feature. 

  Custom Dashboards and Reports

  Did you know you can get a personalised view of the main Matomo dashboards ? 

  By design, we made different website stats available as separate widgets. Hence, you can cherry-pick which stats get a prominent spot. Moreover, you can create and embed custom widgets into your Matomo dashboard to display third-party insights (e.g., POS data).

  Set up custom dashboard views for different teams, business stakeholders or clients to keep them in the loop on relevant website metrics. 

  

  Custom Reports feature, in turn, lets you slice and dice your traffic analytics the way you please. You can combine up to three different data dimensions per report and then add any number of supported metrics to get a personalised analytics report.

  For example, to zoom in on your website performance in a specific target market you can apply “location” (e.g., Germany) and “action type” (e.g., app downloads) dimensions and then get segmented data on metrics such as total visits, conversion rates, revenue and more. 

  Get to know even more ways to customise Matomo deployment.

  Roll Up Report

  Need to get aggregated traffic analytics from multiple web properties, but not ready to pay $150K per year for Google Analytics 360 for that ?

  We’ve got you with Roll-Up Reporting. You can get a 360-degree view into important KPIs like global revenue, conversion rates or form performance across multiple websites, online stores, mobile apps and even Intranet properties.

  

  Setting up this feature takes minutes, but saves you hours on manually exporting and cross-mapping data from different web analytics tools. 

  Channel all those saved hours into more productive things like increasing your conversion rates or boosting user engagement. 

  Avoid Marketing Tool Sprawl with Matomo 

  With Matomo as your website analytics and conversion optimisation app, you don’t need to switch between different systems, interfaces or have multiple tracking codes embedded on your site.

  And you don’t need to cultivate a disparate (and expensive !) MarTech tool stack — and then figure out if each of your tools is compliant with global privacy laws.

  All the tools you need are conveniently housed under one roof. 

  Want to learn more about Matomo features ? Check out product training videos next ! 

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• Wave bytes to buffer

  24 août 2016, par Mohammad Abu Musa

  I am encoding wav input from microphone which comes in four bytes format to ogg format. I think I have a problem shifting the bytes to the correct format here is the code I am using

  To explain more I get the audio frames from Google Chrome where I get data as const8 and channels, and samples. data field is always in 4 bytes format.

  I copy the data to a vector of type int16_t then I loop uninterleave samples which I think I am doing wrong. my question is how can I make sure the data is formatted correctly for ogg encoder to handle them correctly ?

  void EncoderInstance::OnGetBuffer(int32_t result, pp::AudioBuffer buffer) {
  
      if (result != PP_OK)
  
        return;
  
  
  
      assert(buffer.GetSampleSize() == PP_AUDIOBUFFER_SAMPLESIZE_16_BITS);
  
      const char* data = static_cast<const>(buffer.GetDataBuffer());
  
      uint32_t channels = buffer.GetNumberOfChannels();
  
      uint32_t samples = buffer.GetNumberOfSamples() / channels;
  
  
  
      if (channel_count_ != channels || sample_count_ != samples) {
  
        channel_count_ = channels;
  
        sample_count_ = samples;
  
  
  
        samples_.resize(sample_count_ * channel_count_);
  
        // Try (+ 5) to ensure that we pick up a new set of samples between each
  
        // timer-generated repaint.
  
        timer_interval_ = (sample_count_ * 1000) / buffer.GetSampleRate() + 5;
  
        // Start the timer for the first buffer.
  
        if (first_buffer_) {
  
          first_buffer_ = false;
  
          ScheduleNextTimer();
  
        }
  
      }
  
  
  
      if(is_audio_recording &amp;&amp; is_audio_header_written_)
  
      {
  
          memcpy(samples_.data(), data,
  
              sample_count_ * channel_count_ * sizeof(int16_t));
  
  
  
          float **buffer=vorbis_analysis_buffer(&amp;vd,samples);
  
  
  
          /* uninterleave samples */
  
          for(i=0;i4;i++)
  
          {
  
              buffer[0][i]=((samples_.at(i*4+1)&lt;&lt;8)|
  
                        (0x00ff&amp;(int16_t)samples_.at(i*4)))/32768.f;
  
              buffer[1][i]=((samples_.at(i*4+3)&lt;&lt;8)|
  
                        (0x00ff&amp;(int16_t)samples_.at(i*4+2)))/32768.f;
  
          }
  
  
  
          vorbis_analysis_wrote(&amp;vd,i);
  
  
  
          while(vorbis_analysis_blockout(&amp;vd,&amp;vb)==1){
  
  
  
            /* analysis, assume we want to use bitrate management */
  
            vorbis_analysis(&amp;vb,NULL);
  
            vorbis_bitrate_addblock(&amp;vb);
  
  
  
            while(vorbis_bitrate_flushpacket(&amp;vd,&amp;op)){
  
  
  
              /* weld the packet into the bitstream */
  
              ogg_stream_packetin(&amp;os,&amp;op);
  
  
  
              /* write out pages (if any) */
  
              while(!eos){
  
                int result=ogg_stream_pageout(&amp;os,&amp;og);
  
                if(result==0)break;
  
                glb_app_thread.message_loop().PostWork(callback_factory_.NewCallback(&amp;EncoderInstance::writeAudioHeader));
  
                if(ogg_page_eos(&amp;og))eos=1;
  
              }
  
            }
  
          }
  
  
  
  
  
      }
  
  
  
  
  
  
  
  
  
      audio_track_.RecycleBuffer(buffer);
  
      audio_track_.GetBuffer(callback_factory_.NewCallbackWithOutput(
  
          &amp;EncoderInstance::OnGetBuffer));
  
  
  
  }
  
  </const>