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Autres articles (96)

  • MediaSPIP 0.1 Beta version

    25 avril 2011, par

    MediaSPIP 0.1 beta is the first version of MediaSPIP proclaimed as "usable".
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    To get a working installation, you must manually install all-software dependencies on the server.
    If you want to use this archive for an installation in "farm mode", you will also need to proceed to other manual (...)

  • Multilang : améliorer l’interface pour les blocs multilingues

    18 février 2011, par

    Multilang est un plugin supplémentaire qui n’est pas activé par défaut lors de l’initialisation de MediaSPIP.
    Après son activation, une préconfiguration est mise en place automatiquement par MediaSPIP init permettant à la nouvelle fonctionnalité d’être automatiquement opérationnelle. Il n’est donc pas obligatoire de passer par une étape de configuration pour cela.

  • HTML5 audio and video support

    13 avril 2011, par

    MediaSPIP uses HTML5 video and audio tags to play multimedia files, taking advantage of the latest W3C innovations supported by modern browsers.
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Sur d’autres sites (7229)

  • Anomalie #4295 (Nouveau) : Bug sur Boucle DATA et fusion sur un #ARRAY

    21 février 2019

    Bonjour,

    J’ai fait une boucle complexe pour lister par année, et mois les articles et les brèves d’un site : https://zone.spip.org/trac/spip-zone/changeset/113991

    Dans mon jeu de test, elle génère ce tableau :

    1. <span class="CodeRay"><span class="predefined">Array</span>
    2. (
    3. [<span class="integer">0</span>] => <span class="predefined">Array</span>
    4. (
    5. [year] => <span class="integer">2016</span>
    6. [month] => <span class="integer">12</span>
    7. [lemois] => décembre
    8. [<span class="predefined">date</span>] => <span class="integer">2016</span>-<span class="integer">12</span>-<span class="integer">18</span> <span class="integer">23</span>:<span class="integer">05</span>:<span class="integer">51</span>
    9. [url] => <span class="constant">Test</span>-modele-exergue.html
    10. [descriptif] =>
    11. [titre] => <span class="constant">Test</span> modèle exergue
    12. [<span class="keyword">class</span>] =>
    13. )
    14. [<span class="integer">1</span>] => <span class="predefined">Array</span>
    15. (
    16. [year] => <span class="integer">2016</span>
    17. [month] => <span class="integer">10</span>
    18. [lemois] => octobre
    19. [<span class="predefined">date</span>] => <span class="integer">2016</span>-<span class="integer">10</span>-<span class="integer">27</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">00</span>
    20. [url] => <span class="constant">Derniers</span>-articles.html
    21. [descriptif] =>
    22. [titre] => <span class="constant">Derniers</span> articles
    23. [<span class="keyword">class</span>] =>
    24. )
    25. [<span class="integer">2</span>] => <span class="predefined">Array</span>
    26. (
    27. [year] => <span class="integer">2016</span>
    28. [month] => <span class="integer">09</span>
    29. [lemois] => septembre
    30. [<span class="predefined">date</span>] => <span class="integer">2016</span>-<span class="integer">09</span>-<span class="integer">06</span> <span class="integer">20</span>:<span class="integer">20</span>:<span class="integer">42</span>
    31. [url] => <span class="constant">Test</span>-<span class="constant">Form</span>-<span class="constant">IP</span>.html
    32. [descriptif] =>
    33. <span class="constant">Tentez</span> de gagner par tirage au <span class="predefined">sort</span> le remboursement de votre achat [<span class="integer">1</span>]
    34.  
    35. [titre] => <span class="constant">Test</span> <span class="constant">Form</span> <span class="constant">IP</span>
    36. [<span class="keyword">class</span>] =>
    37. )
    38. [<span class="integer">3</span>] => <span class="predefined">Array</span>
    39. (
    40. [year] => <span class="integer">2016</span>
    41. [month] => <span class="integer">07</span>
    42. [lemois] => juillet
    43. [<span class="predefined">date</span>] => <span class="integer">2016</span>-<span class="integer">07</span>-<span class="integer">29</span> <span class="integer">14</span>:<span class="integer">45</span>:<span class="integer">00</span>
    44. [url] => <span class="constant">Article</span>-avec-logo.html
    45. [descriptif] =>
    46. [titre] => <span class="constant">Article</span> avec logo
    47. [<span class="keyword">class</span>] =>
    48. )
    49. [<span class="integer">4</span>] => <span class="predefined">Array</span>
    50. (
    51. [year] => <span class="integer">2016</span>
    52. [month] => <span class="integer">05</span>
    53. [lemois] => mai
    54. [<span class="predefined">date</span>] => <span class="integer">2016</span>-<span class="integer">05</span>-<span class="integer">22</span> <span class="integer">17</span>:<span class="integer">29</span>:<span class="integer">43</span>
    55. [url] => <span class="constant">Long</span>.html
    56. [descriptif] =>
    57. [titre] => <span class="constant">Long</span>
    58. [<span class="keyword">class</span>] =>
    59. )
    60. [<span class="integer">5</span>] => <span class="predefined">Array</span>
    61. (
    62. [year] => <span class="integer">2016</span>
    63. [month] => <span class="integer">05</span>
    64. [lemois] => mai
    65. [<span class="predefined">date</span>] => <span class="integer">2016</span>-<span class="integer">05</span>-<span class="integer">22</span> <span class="integer">17</span>:<span class="integer">03</span>:<span class="integer">50</span>
    66. [url] => <span class="constant">Repetition</span>-avec-debut-dans-le-passe.html
    67. [descriptif] =>
    68. [titre] => <span class="constant">Répétition</span> avec début dans le passé
    69. [<span class="keyword">class</span>] =>
    70. )
    71. [<span class="integer">6</span>] => <span class="predefined">Array</span>
    72. (
    73. [year] => <span class="integer">2016</span>
    74. [month] => <span class="integer">05</span>
    75. [lemois] => mai
    76. [<span class="predefined">date</span>] => <span class="integer">2016</span>-<span class="integer">05</span>-<span class="integer">02</span> <span class="integer">07</span>:<span class="integer">42</span>:<span class="integer">45</span>
    77. [url] => <span class="constant">Test</span>-previsualisation-etendue.html
    78. [descriptif] =>
    79. <span class="constant">Je</span> suis un testeur
    80.  
    81. [titre] => <span class="constant">Test</span> prévisualisation étendue
    82. [<span class="keyword">class</span>] =>
    83. )
    84. [<span class="integer">7</span>] => <span class="predefined">Array</span>
    85. (
    86. [year] => <span class="integer">2016</span>
    87. [month] => <span class="integer">04</span>
    88. [lemois] => avril
    89. [<span class="predefined">date</span>] => <span class="integer">2016</span>-<span class="integer">04</span>-<span class="integer">01</span> <span class="integer">04</span>:<span class="integer">10</span>:<span class="integer">12</span>
    90. [url] => <span class="constant">Test</span>-forme-colorees.html
    91. [descriptif] =>
    92. <span class="constant">Test</span> qui va bien
    93.  
    94. [titre] => <span class="constant">Test</span> forme colorées
    95. [<span class="keyword">class</span>] =>
    96. )
    97. [<span class="integer">8</span>] => <span class="predefined">Array</span>
    98. (
    99. [year] => <span class="integer">2015</span>
    100. [month] => <span class="integer">12</span>
    101. [lemois] => décembre
    102. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">12</span>-<span class="integer">06</span> <span class="integer">15</span>:<span class="integer">00</span>:<span class="integer">00</span>
    103. [url] => <span class="constant">Test</span>-article-sur-embargo.html
    104. [descriptif] =>
    105. [titre] => <span class="constant">Test</span> article sur embargo
    106. [<span class="keyword">class</span>] =>
    107. )
    108. [<span class="integer">9</span>] => <span class="predefined">Array</span>
    109. (
    110. [year] => <span class="integer">2015</span>
    111. [month] => <span class="integer">11</span>
    112. [lemois] => novembre
    113. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">11</span>-<span class="integer">24</span> <span class="integer">09</span>:<span class="integer">48</span>:<span class="integer">01</span>
    114. [url] => <span class="constant">Intentions</span>-de-prieres.html
    115. [descriptif] =>
    116. <span class="constant">Test</span> des <span class="constant">IP</span>
    117.  
    118. [titre] => <span class="constant">Intentions</span> de prières
    119. [<span class="keyword">class</span>] =>
    120. )
    121. [<span class="integer">10</span>] => <span class="predefined">Array</span>
    122. (
    123. [year] => <span class="integer">2015</span>
    124. [month] => <span class="integer">10</span>
    125. [lemois] => octobre
    126. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">26</span> <span class="integer">23</span>:<span class="integer">06</span>:<span class="integer">31</span>
    127. [url] => <span class="constant">Test</span>-<span class="constant">Newsletter</span>.html
    128. [descriptif] =>
    129. <span class="constant">Un</span> autre descriptif
    130.  
    131. [titre] => <span class="constant">Test</span> <span class="constant">Newsletter</span>
    132. [<span class="keyword">class</span>] =>
    133. )
    134. [<span class="integer">11</span>] => <span class="predefined">Array</span>
    135. (
    136. [year] => <span class="integer">2015</span>
    137. [month] => <span class="integer">10</span>
    138. [lemois] => octobre
    139. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">03</span>
    140. [url] => <span class="constant">Historique</span>-des-versions-de-<span class="constant">SPIP</span>.html
    141. [descriptif] =>
    142. [titre] => <span class="constant">Historique</span> des versions de <span class="constant">SPIP</span>
    143. [<span class="keyword">class</span>] =>
    144. )
    145. [<span class="integer">12</span>] => <span class="predefined">Array</span>
    146. (
    147. [year] => <span class="integer">2015</span>
    148. [month] => <span class="integer">10</span>
    149. [lemois] => octobre
    150. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">03</span>
    151. [url] => <span class="constant">Evenement</span>-exceptionnel.html
    152. [descriptif] =>
    153. [titre] => Événement exceptionnel
    154. [<span class="keyword">class</span>] =>
    155. )
    156. [<span class="integer">13</span>] => <span class="predefined">Array</span>
    157. (
    158. [year] => <span class="integer">2015</span>
    159. [month] => <span class="integer">10</span>
    160. [lemois] => octobre
    161. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">03</span>
    162. [url] => <span class="constant">Installation</span>-du-site.html
    163. [descriptif] =>
    164. [titre] => <span class="constant">Installation</span> du site
    165. [<span class="keyword">class</span>] =>
    166. )
    167. [<span class="integer">14</span>] => <span class="predefined">Array</span>
    168. (
    169. [year] => <span class="integer">2015</span>
    170. [month] => <span class="integer">10</span>
    171. [lemois] => octobre
    172. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">03</span>
    173. [url] => <span class="constant">Demonstration</span>-<span class="constant">Agenda</span>.html
    174. [descriptif] =>
    175. [titre] => <span class="constant">Démonstration</span> <span class="constant">Agenda</span>
    176. [<span class="keyword">class</span>] =>
    177. )
    178. [<span class="integer">15</span>] => <span class="predefined">Array</span>
    179. (
    180. [year] => <span class="integer">2015</span>
    181. [month] => <span class="integer">10</span>
    182. [lemois] => octobre
    183. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">03</span>
    184. [url] => <span class="constant">Titre</span>-de-la-rubrique.html
    185. [descriptif] =>
    186. [titre] => <span class="constant">Titre</span> de la rubrique
    187. [<span class="keyword">class</span>] =>
    188. )
    189. [<span class="integer">16</span>] => <span class="predefined">Array</span>
    190. (
    191. [year] => <span class="integer">2015</span>
    192. [month] => <span class="integer">10</span>
    193. [lemois] => octobre
    194. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">03</span>
    195. [url] => <span class="constant">Logo</span>-de-survol.html
    196. [descriptif] =>
    197. [titre] => <span class="constant">Logo</span> de survol
    198. <span class="constant">Nouveauté</span>
    199. [<span class="keyword">class</span>] =>
    200. )
    201. [<span class="integer">17</span>] => <span class="predefined">Array</span>
    202. (
    203. [year] => <span class="integer">2015</span>
    204. [month] => <span class="integer">10</span>
    205. [lemois] => octobre
    206. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">02</span>
    207. [url] => <span class="constant">Altera</span>-sententia-est.html
    208. [descriptif] =>
    209. [titre] => <span class="constant">Altera</span> sententia est
    210. [<span class="keyword">class</span>] =>
    211. )
    212. [<span class="integer">18</span>] => <span class="predefined">Array</span>
    213. (
    214. [year] => <span class="integer">2015</span>
    215. [month] => <span class="integer">10</span>
    216. [lemois] => octobre
    217. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">02</span>
    218. [url] => <span class="constant">Quis</span>-enim.html
    219. [descriptif] =>
    220. [titre] => <span class="constant">Quis</span> enim
    221. [<span class="keyword">class</span>] =>
    222. )
    223. [<span class="integer">19</span>] => <span class="predefined">Array</span>
    224. (
    225. [year] => <span class="integer">2015</span>
    226. [month] => <span class="integer">10</span>
    227. [lemois] => octobre
    228. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">02</span>
    229. [url] => <span class="constant">Oportunum</span>-est.html
    230. [descriptif] =>
    231. [titre] => <span class="constant">Oportunum</span> est
    232. [<span class="keyword">class</span>] =>
    233. )
    234. [<span class="integer">20</span>] => <span class="predefined">Array</span>
    235. (
    236. [year] => <span class="integer">2015</span>
    237. [month] => <span class="integer">10</span>
    238. [lemois] => octobre
    239. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">02</span>
    240. [url] => <span class="constant">Rogatus</span>-ad-ultimum.html
    241. [descriptif] =>
    242. [titre] => <span class="constant">Rogatus</span> ad ultimum
    243. [<span class="keyword">class</span>] =>
    244. )
    245. [<span class="integer">21</span>] => <span class="predefined">Array</span>
    246. (
    247. [year] => <span class="integer">2015</span>
    248. [month] => <span class="integer">10</span>
    249. [lemois] => octobre
    250. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">02</span>
    251. [url] => <span class="constant">Urbibus</span>-decorata.html
    252. [descriptif] =>
    253. [titre] => <span class="constant">Urbibus</span> decorata
    254. [<span class="keyword">class</span>] =>
    255. )
    256. [<span class="integer">22</span>] => <span class="predefined">Array</span>
    257. (
    258. [year] => <span class="integer">2015</span>
    259. [month] => <span class="integer">10</span>
    260. [lemois] => octobre
    261. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">02</span>
    262. [url] => <span class="constant">Les</span>-derniers-articles-modifies.html
    263. [descriptif] =>
    264. [titre] => <span class="constant">Les</span> derniers articles modifiés
    265. [<span class="keyword">class</span>] =>
    266. )
    267. [<span class="integer">23</span>] => <span class="predefined">Array</span>
    268. (
    269. [year] => <span class="integer">2015</span>
    270. [month] => <span class="integer">10</span>
    271. [lemois] => octobre
    272. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">02</span>
    273. [url] => <span class="constant">Image</span>-logo.html
    274. [descriptif] =>
    275. [titre] => <span class="constant">Image</span> = logo
    276. [<span class="keyword">class</span>] =>
    277. )
    278. [<span class="integer">24</span>] => <span class="predefined">Array</span>
    279. (
    280. [year] => <span class="integer">2015</span>
    281. [month] => <span class="integer">10</span>
    282. [lemois] => octobre
    283. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">02</span>
    284. [url] => <span class="constant">Articles</span>-avec-le-<span class="constant">Mot</span>-clef-<span class="constant">ALaUne</span>.html
    285. [descriptif] =>
    286. <span class="constant">Ceci</span> est une bulle d’aide !
    287.  
    288. [titre] => <span class="constant">Articles</span> avec le <span class="constant">Mot</span> clef : « <span class="constant">ALaUne</span> »
    289. [<span class="keyword">class</span>] =>
    290. )
    291. [<span class="integer">25</span>] => <span class="predefined">Array</span>
    292. (
    293. [year] => <span class="integer">2015</span>
    294. [month] => <span class="integer">10</span>
    295. [lemois] => octobre
    296. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">02</span>
    297. [url] => <span class="constant">Un</span>-sourire-peut-changer-une-vie.html
    298. [descriptif] =>
    299. [titre] => <span class="constant">Un</span> sourire peut changer une vie
    300. [<span class="keyword">class</span>] =>
    301. )
    302. [<span class="integer">26</span>] => <span class="predefined">Array</span>
    303. (
    304. [year] => <span class="integer">2015</span>
    305. [month] => <span class="integer">10</span>
    306. [lemois] => octobre
    307. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">02</span>
    308. [url] => <span class="constant">Le</span>-nombre-d-article-affiche-est-administrable.html
    309. [descriptif] =>
    310. [titre] => <span class="constant">Le</span> nombre d’article affiché est administrable
    311. [<span class="keyword">class</span>] =>
    312. )
    313. [<span class="integer">27</span>] => <span class="predefined">Array</span>
    314. (
    315. [year] => <span class="integer">2015</span>
    316. [month] => <span class="integer">10</span>
    317. [lemois] => octobre
    318. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">02</span>
    319. [url] => <span class="constant">Iamque</span>-non-umbratis.html
    320. [descriptif] =>
    321. [titre] => <span class="constant">Iamque</span> non umbratis (pdq2n)
    322. [<span class="keyword">class</span>] =>
    323. )
    324. [<span class="integer">28</span>] => <span class="predefined">Array</span>
    325. (
    326. [year] => <span class="integer">2015</span>
    327. [month] => <span class="integer">10</span>
    328. [lemois] => octobre
    329. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">01</span>
    330. [url] => <span class="constant">Mensarum</span>-enim.html
    331. [descriptif] =>
    332. [titre] => <span class="constant">Mensarum</span> enim
    333. [<span class="keyword">class</span>] =>
    334. )
    335. [<span class="integer">29</span>] => <span class="predefined">Array</span>
    336. (
    337. [year] => <span class="integer">2015</span>
    338. [month] => <span class="integer">10</span>
    339. [lemois] => octobre
    340. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">01</span>
    341. [url] => <span class="constant">Ideo</span>-urbs-venerabilis.html
    342. [descriptif] =>
    343. [titre] => <span class="constant">Ideo</span> urbs venerabilis
    344. [<span class="keyword">class</span>] =>
    345. )
    346. [<span class="integer">30</span>] => <span class="predefined">Array</span>
    347. (
    348. [year] => <span class="integer">2015</span>
    349. [month] => <span class="integer">10</span>
    350. [lemois] => octobre
    351. [<span class="predefined">date</span>] => <span class="integer">2015</span>-<span class="integer">10</span>-<span class="integer">22</span> <span class="integer">11</span>:<span class="integer">33</span>:<span class="integer">01</span>
    352. [url] => <span class="constant">Et</span>-prima-post-<span class="constant">Osdroenam</span>-quam.html
    353. [descriptif] =>
    354. [titre] => <span class="constant">Et</span> prima post <span class="constant">Osdroenam</span> quam
    355. [<span class="keyword">class</span>] =>
    356. )
    357. [<span class="integer">31</span>] => <span class="predefined">Array</span>
    358. (
    359. [year] => <span class="integer">2019</span>
    360. [month] => <span class="integer">02</span>
    361. [lemois] => février
    362. [<span class="predefined">date</span>] => <span class="integer">2019</span>-<span class="integer">02</span>-<span class="integer">21</span> <span class="integer">12</span>:<span class="integer">46</span>:<span class="integer">24</span>
    363. [url] => +<span class="constant">Test</span>-d-une-breve+.html
    364. [descriptif] =>
    365. [titre] => <span class="constant">Test</span> d’une brève
    366. [<span class="keyword">class</span>] => iconbreves
    367. )
    368. )
    369. </span>

    Télécharger

    Mais le résultat n’affiche rien à partir de l’année 2015.

    Si je modifie les boucles pour ne générer dans l’array que l’année 2015, celle-ci est affichée correctement.
    Si j’enlève des critères fusion lemois, l’année 2015 est parcourue.

    Testé en SPIP 3.2.3 SVN [24229]

  • Anomalie #4467 : Manque id_ ? dans la liste des auteurs

    25 mai 2020

    J’ai fait un tour rapide :

    - pas d’inclusion de prive/objets/liste/auteurs ou visiteurs en dehors des pages auteurs et visiteurs du privé (core et plugins)
    - pas d’appel à `#URL_ECRIREauteurs ou visiteurs ` avec des paramètres d’url id_xx indiqués dans le code
    - pareil avec `generer_url_ecrire(’auteurs ou visiteurs`)

    Donc, je supposerais que c’est bon de basculer. Chose que je n’ai pas testé encore :p

  • A Primer to Ethical Marketing : How to Build Trust in a Privacy-First World

    11 mars, par Alex Carmona — Marketing, Privacy, ethical marketing

    Imagine a marketing landscape where transparency replaces tactics, where consumer privacy is prioritised over exploitation, and where authentic value builds genuine relationships.

    This isn’t just an ideal—it’s the future of marketing. And it starts with ethical marketing practices.

    76% of consumers refuse to buy from companies they do not trust with their data. Ethical marketing has become essential for business survival. As privacy regulations tighten and third-party cookies phase out, marketers face a critical question : how can they balance effective, personalised campaigns whilst respecting privacy ?

    This comprehensive guide explores what ethical marketing is, the key principles behind ethical marketing practices, and practical strategies to implement an ethical approach that builds trust while driving growth.

    What is ethical marketing ? A comprehensive definition

    Ethical marketing places respect for consumer boundaries at its core whilst delivering genuine value. It prioritises transparent practices, honest communication, and fair value exchange with consumers. This approach represents a significant shift from traditional marketing, which often relied on collecting vast amounts of user data through invasive tracking methods and obscure policies.

    The modern approach to ethical marketing creates a foundation built on three key pillars :

    • User Control : Giving people genuine choice and agency over their data
    • Fair Value : Providing clear benefits in exchange for any data shared
    • Transparency : Being honest about how data is collected, used, and protected
    ethical marketing guide ad

    Key principles of ethical marketing

    Transparency

    Transparency means being clear and forthright about your marketing practices, data collection policies, and business operations. It involves :

    • Using plain language to explain how you collect and use customer data
    • Being upfront about pricing, product limitations, and terms of service
    • Disclosing sponsored content and affiliate relationships
    • Making privacy policies accessible and understandable

    When Matomo surveyed 2,000 consumers, 81% said they believe an organisation’s data practices reflect their overall treatment of customers. Transparency isn’t just about compliance—it’s about demonstrating respect.

    Honesty

    While similar to transparency, honesty focuses specifically on truthfulness in communications :

    • Avoiding misleading claims or exaggerations about products and services
    • Not manipulating statistics or research findings to support marketing narratives
    • Representing products accurately in advertisements and marketing materials
    • Acknowledging mistakes and taking responsibility when things go wrong

    Social responsibility

    Ethical marketing requires consideration of a brand’s impact on society as a whole :

    • Considering environmental impacts of marketing campaigns and business practices
    • Promoting diversity and inclusion in marketing representations
    • Supporting social causes authentically rather than through “purpose-washing”
    • Ensuring marketing activities don’t promote harmful stereotypes or behaviours

    Ethical marketing dilemmas : Navigating complex business decisions

    Data privacy concerns

    The digital marketing landscape has been transformed by increasing awareness of data privacy issues and stricter regulations like GDPR, CCPA, and upcoming legislation. Key challenges include :

    • The phase-out of third-party cookies, impacting targeting and measurement
    • Growing consumer resistance to invasive tracking technologies
    • Balancing personalisation with privacy (71% of consumers expect personalised experiences, yet demand privacy)
    • Ensuring compliance across different jurisdictional requirements

    Cultural sensitivity

    Global brands must navigate complex cultural landscapes :

    • Avoiding cultural appropriation in marketing campaigns
    • Understanding varied cultural expectations around privacy
    • Respecting local customs and values in international marketing
    • Adapting messaging appropriately for diverse audiences

    Environmental sustainability

    The environmental impact of marketing activities is under increasing scrutiny :

    • Digital carbon footprints from ad serving and website hosting
    • Waste generated from physical marketing materials
    • Promoting sustainable products honestly without greenwashing
    • Aligning marketing messages with actual business practices

    The benefits of ethical marketing

    For years, digital marketing has relied on third-party data collection and broad-scale tracking. However, new regulations such as GDPR, CCPA, and the end of third-party cookies are pushing brands to adopt ethical data practices.

    Increased customer loyalty

    Ethical marketing fosters deeper relationships with customers by building trust. Research consistently shows that consumers are more loyal to brands they trust, with 71% indicating they would stop buying from a brand if trust is broken.

    These trust-based relationships are more resilient during business challenges. When customers believe in a company’s integrity, they’re more likely to give the benefit of the doubt during controversies or service issues. They’re also more likely to provide constructive feedback rather than simply leaving for competitors.

    Perhaps most importantly, loyal customers become advocates, sharing positive experiences with others and defending the brand against criticism. This organic advocacy is far more powerful than paid promotions and reduces customer acquisition costs significantly over time.

    Enhanced brand reputation

    A strong ethical stance improves overall brand perception across multiple dimensions. Media outlets are increasingly focused on corporate behaviour, providing positive coverage for ethical practices that extends a brand’s reach organically.

    Social conversations about ethical brands tend to be more positive, with consumers sharing experiences and values rather than just discussing products. This creates a halo effect that benefits all aspects of the business.

    This enhanced reputation also provides resilience during public relations challenges. Organisations with strong ethical foundations find it easier to navigate controversies because they’ve built a reservoir of goodwill with customers, employees, and other stakeholders.

    Competitive advantage

    Ethical marketing provides several distinct competitive advantages in modern markets. It helps brands access privacy-conscious consumer segments that actively avoid companies with questionable data practices. These segments often include higher-income, educated consumers who are valuable long-term customers.

    Ethical approaches also reduce vulnerability to regulatory changes and potential penalties. As privacy laws continue to evolve globally, organisations with strong ethical foundations find compliance easier and less disruptive than those scrambling to meet minimum requirements.

    Perhaps most significantly, ethical marketing supports more sustainable growth trajectories. While manipulative tactics might drive short-term results, they typically lead to higher churn rates and increasing acquisition costs. Ethical approaches build foundations for long-term success and stable growth.

    For a detailed roadmap, download the Ethical Marketing Guide.

    Case studies : Ethical marketing in action

    Patagonia : Purpose-driven marketing

    Patagonia integrates sustainability into its marketing, reinforcing its commitment to ethical business practices. By aligning with social causes, the brand strengthens customer loyalty.

    Apple : Privacy as a competitive advantage

    Apple positions itself as a leader in consumer privacy, ensuring data protection remains central to its marketing strategy. This commitment has become a key differentiator in the tech industry.

    Matomo : The ethical analytics tool

    Matomo offers privacy-first analytics that prioritise data ownership and compliance. Businesses using Matomo benefit from accurate insights while respecting user privacy.

    These companies demonstrate that ethical marketing is not just a compliance requirement—it is a long-term competitive advantage.

    Strategies for implementing ethical marketing

    Aligning marketing efforts with brand values

    Consistency between values and actions is essential for ethical marketing. This alignment starts with a clear understanding of what your organisation truly stands for—not just aspirational statements, but genuine commitments that inform daily decisions.

    Implementing this alignment requires cross-functional collaboration. Marketing teams need to work closely with product development, customer service, and leadership to ensure consistency across all touchpoints. When different departments send contradictory messages about company values, trust erodes quickly.

    Clear guidelines help marketing teams apply values in practical decisions, from campaign concepts to media placements. Regular ethical reviews of marketing plans can identify potential issues before campaigns launch, avoiding reactive corrections that damage credibility.

    Privacy-first data strategies

    Developing robust approaches to customer data is fundamental to ethical marketing. This starts with prioritising first-party data (collected directly from your own channels) and zero-party data (actively shared by customers through preference centres, surveys, and similar mechanisms).

    Measuring success doesn’t have to come at the expense of privacy. Ethical analytics provide accurate insights while protecting user data, ensuring compliance, and enhancing customer trust.

    Ethical personalisation approaches focus on using aggregated or anonymised data rather than individual tracking. This allows for relevant experiences without the invasive feeling that erodes trust when consumers feel watched across the internet.

    Most importantly, ethical data strategies create transparent value exchanges where users clearly understand what benefits they receive in return for sharing information. This reciprocity transforms data collection from exploitation to fair exchange.

    Measuring success ethically

    Traditional marketing measurement often relies on individual-level tracking across sites and platforms. Ethical approaches require adapting these frameworks to respect privacy while still demonstrating impact.

    Focusing on aggregate patterns rather than individual behaviour provides valuable insights without privacy invasions. For example, understanding that 30% of visitors to a specific page subsequently make purchases is actionable intelligence that doesn’t require tracking specific people.

    Incrementality testing measures campaign impact by comparing outcomes between exposed and control groups at an aggregate level. This provides more accurate attribution than traditional last-click models while respecting privacy boundaries.

    Server-side conversion tracking offers another ethical measurement approach, collecting necessary data on your servers rather than through client-side scripts vulnerable to blocking. This improves data accuracy while reducing reliance on cookies and browser storage.

    Implementing ethical marketing strategies : A practical framework

    1. Align marketing with brand values – Ensure campaigns reflect transparency and trust

    2. Leverage first-party data – Collect insights directly from consumers with clear consent

    3. Respect privacy and consent – Give users control over their data and clearly communicate its use

    4. Create value-driven content – Offer educational and relevant resources instead of relying solely on advertising

    5. Use privacy-compliant analytics – Switch to ethical platforms such as Matomo for responsible performance measurement

    For a step-by-step guide to implementing ethical marketing strategies, download the full report here.

    five step ethical marketing framework diagram

    The future of ethical marketing

    With the decline of third-party cookies and the rise of privacy regulations, ethical marketing is no longer optional. Brands that adopt privacy-first practices now will gain a sustainable competitive edge in the long term. The future of marketing belongs to brands that earn consumer trust, not those that exploit it.

    Key trends shaping the future of marketing include :

    • Privacy-first analytics to replace invasive tracking
    • First-party and zero-party data strategies for direct consumer engagement
    • Consent-driven personalisation to balance relevance and privacy
    • Greater emphasis on corporate social responsibility in marketing initiatives

    Companies that proactively address these changes will build stronger customer relationships, enhance brand reputation, and ensure long-term success.

    Take the next step

    Ready to transform your marketing approach for 2025 and beyond ?

    Download Matomo’s comprehensive “2025 Ethical Marketing Field Guide” to get practical frameworks, implementation strategies, and real-world case studies that will help you build trust while driving growth.

    With detailed guidance on first-party data activation, consent-based personalisation techniques, and privacy-preserving analytics methods, this guide provides everything you need to future-proof your marketing strategy in a privacy-first world.

    ethical marketing guide ad

    Download the ethical marketing guide now to start building stronger, more trusted relationships with your customers through ethical marketing practices.