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• The Ultimate Guide to HeatMap Software

  20 septembre 2021, par Ben Erskine — Analytics Tips, Plugins, Heatmaps

  One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with insights from your customers’ point of view. 

  Heatmap software shows actual user behaviour. That means that you have a visual representation of why a customer might not be converting instead of guessing. 

  By tracking clicks, mouse movement, and page scrolling as well as analysing above the fold content engagement and overall session recordings, heatmap software helps improve user experience and therefore customer retention and conversions.  

  

  What is heatmap software ?

  Heatmap software is a data visualisation tool that uses colour to show what actions a user is taking on a website. 

  If there is a design element on a page that many users engage with, it will show as red/hot. For elements that are less engaging, it will show on the analysis as blue/cold. 

   

  Heatmap software like Matomo helps businesses to improve user experience and increase conversions by tracking elements such as :

  • Flow through sales funnels 
  • Individual session recordings for user experience 
  • A/B page comparisons 
  • Form analytics for sign ups and conversions 
  • Media interaction such as instruction or sales videos
  • Clicks on important links and information 

  Using data visualisation software like a heatmap provides more in-depth data when combined with standard website metrics. 

  What is heatmap software used for ?

  Heatmap software tracks website user behaviour to improve website performance and increase conversions. 

  Heatmaps can show you a detailed analysis of : 

  • Where visitors are clicking (or not clicking) 
  • Where visitors are hovering with their mouse
  • How far users are scrolling or stopping 
  • Where the focus is above the fold 
  • What roadblocks or frictions customers are facing in the sales funnel

  Analysing activity on your website and across channels from your customers point of view is critical in developing a customer-centric business model. 

  This is because heatmaps not only show you what customers are doing but why they are doing it. 

  Heatmap software is ideal for businesses updating and redesigning websites. It also helps to answer important growth questions such as “how can we improve our user experience ?” and “why is our sales funnel not converting better ?”. 

  The benefits of using data visualisation like heatmaps for your website

  Heatmaps are critical for improving websites because they drastically improve customer experience. 

  Customer experience is one of the most important factors in modern business success. A Walker study found that customer experience is one of the biggest differentiators between brands, overtaking other factors such as price. 

  Where straightforward website metrics show customers left a page without action, data visualisation and session recordings show what happens in between them arriving and leaving. This gives web developers and marketers invaluable insights to improve website design and ultimately increase conversions. 

  How heatmap software improves your website and conversions

  There are a few key ways that heatmap software boosts website performance and conversions. All of them focus on both creating a seamless buyer journey and using data to improve results over time. 

  How heatmap software improves conversions ; 

  • By improving UX and usability– 70% of online businesses fail due to bad usability. Heatmaps identify user frustrations and optimise accordingly 
  • By improving content structure – Heatmaps take the guesswork out of design layout and content structure by showing real visitor experiences on your website 
  • By comparing A/B landing pages – Using heatmaps on alternate landing pages can show you why conversions are working or not working based on user activity on the page
  • By optimising across devices – See how your visitors are interacting with your content to learn how well optimised your website is for various devices and remove roadblocks 

  Heatmap analytics you need to improve website user experience

  Click heatmap

  Click heatmaps are useful for two key reasons.

  Firstly, it shows where website users are clicking. 

  Heatmaps that show clicks give you a visual representation of whether copy and CTA links are clear from the customers’ point of view. It can also show whether a customer is clicking on a design feature that doesn’t link anywhere. 

  Secondly, it shows where website users are not clicking. This is just as important when developing funnels and improving user experiences.

  For example, you may have a CTA button for a free trial or purchase. A click heatmap analysis would show if this isn’t clicked on mobile devices and informs developers that it needs to be more mobile-friendly.

  

  Mouse move or hover heatmap

  Like a click heatmap, a mouse hover heatmap shows how you can improve the overall user experience.

  For example, hover heatmaps identify where your visitors engage on a particular webpage. Ideally, of course, you want them to engage with CTAs. Analysing their mouse movements or where they are hovering for more information gives you an indication of any page elements that are distracting them or not working.

  

  Scroll heatmap

  A scroll heatmap uses colours to visualise how far down in a page your visitors scroll. For most web pages, the top will have the most impressions and will naturally get less views (i.e. get “colder” on the heatmap) further down the page. 

  This lets you find out if there is important content positioned too far down the page or if the page is designed to encourage users to keep scrolling.

  No matter how good your product or service is, it won’t convert if potential customers aren’t engaged and scrolling far enough to see it.

  

  Above the fold analysis 

  Above the fold is the content that a visitor sees without scrolling. 

  In a heatmap, the “Average Above the Fold” line will show you how much content your visitors see on average when they open your page. It also shows whether the page design is engaging, whether it encourages visitors to keep scrolling, and whether important information is too far down the page and therefore being missed. 

  Above the fold analysis is arguably the most important as this is the section that the highest number of traffic will see. Using this information ensures that the right content for conversion is seen by the highest number of visitors. 

  

  Session recording

  Session Recording lets you record a real visitor session, so you can see clicks, mouse movements, scrolls, window resizes, page changes, and form interactions all in one. 

  They allow you to understand the experience from the point of view of your visitor and then optimise your website to maximise your success.

  Heatmap software like Matomo takes this one step further and allows you to gather session recordings for individual segments. By analysing sessions based on segments, you can further personalise and optimise based on customer history and patterns.

  

  Final thoughts on heatmap software 

  Heatmap software improves your user experience by easily spotting critical issues that you can then address. 

  As well as that, heatmap analytics like clicks, mouse movement, scroll, above the fold analysis and session recordings increase your marketing ROI by making the most of your existing traffic. 

  It’s a win-win ! 

  Now that you know what heatmap software is, the benefits of using heatmaps on your website and how it can improve your user experience, check out this user guide on heatmap analytics. 

• The Mystery of the No such file or directory exception

  22 avril 2022, par JohnWick

  No idea what's going on here. Set a breakpoint after the for of loop in the following function. temp/concat.txt exists but the following exception is thrown :

  


  


  Uncaught Error Error : ffmpeg exited with code 1 : temp/concat.txt : No
such file or directory

  


  


  Outputting stderr gives a bit more info :

  


  


  [concat @ 000001e2e30124c0] Impossible to open
'temp/concat.txt#voiceover #funny #fall #lol.mp4' index.js:19
temp/concat.txt : No such file or directory

  


  


  And here is the contents of concat.txt, standard ffmpeg concat demuxer format :

  


  file '#voiceover #funny #fall #lol.mp4'
file 'part 2 repost 🙄 #fyp #funny @jordond262 @princemoonjq add my snap heroicdw333.mp4'
file 'This is my hair wet wet WOAHHH #GrowUpWithMe #fyp #foryoupage #love #funny #puppy #goldenretriever #cute #dog #wetwet.mp4'
file 'POV calling your friends when your 90#FootlongShuffle #GhostMode #funny #grandma  #fyp #halloween #collegegotmelike #tiktok #foryoupage.mp4'
file 'Sam Ki Singing Kaisi Lgi 😂😜 insta-samayranarula #foryou #trending #lockdown #queen_samayra #tiktokindia #funny #gharbaithoindia 🏠 #comedyindia.mp4'
file 'Reply to @juswa646  #fyp#funny #relatable.mp4'
file 'RaNdOm ViDeOs! #fy #fypシ #viral #meme #funny #xyzbca #funnyvideos #randomvideo.mp4'
file 'Reply to @bratzdoll.maya what should I do next 🙄 #fyp #foryoupage #leethe4th #memes #tall #funny #lol.mp4'
file 'Part 2 #fyp #foryou #viral #foryoupageofficiall #funny #trending.mp4'
file 'Lmfao 😂 (via @danibreezy01) #lmao #lmfao #funny #cousins #family #fyp #foryou #foryoupage.mp4'
file 'When you are a clumsy kitty #trend #joke #Khaleesi #funny #kittensoftiktok #foryou #fyp #foryoupage #cute #catsoftiktok.mp4'
file 'Tag That Friend That Always Be Falling Asleep 😂 #foryou #funny #fail #nap #sleep #pennsylvania #SHEINcares #viral #trending #meme #memes #foryoupage.mp4'
file '#funny #funnyvideos #girlfriend #crzy #Birdshit.mp4'
file 'He forgot he was a dog.                #dog #fyp #talkingdog #cute #pet #funny.mp4'
file 'Bad Day #part1 #badday #falling #funny #memes #viral #jokes #comedy #trending #fyp #foryou #share #likes #us #uk #xyzbca  #epic #pourtoi #fail #wee.mp4'
file 'I think he got offended ( #catsoftiktok #fyp #funny #catlover #MyJob #yellow #foryoupage.mp4'
file 'They took OFF today 🐶🤠🐶 #joshbutlertv #roxyandremi #funny #comedy #dogs #viral #memes.mp4'
file 'Had to make sure momma was there #funny #fyp #raccoons #love #bff #foryoupage #ThisorThatSBLV.mp4'
file 'That\'s not how you get out... #mysterymakers #escaperoom #foryou #fyp #crazystory #friends #funny #crazy #teammate.mp4'


  


  The function throwing the exception.

  


  async function makeCompilation(paths, outPath) {
  for (const filePath of paths) {
    await fs.appendFile(
      "temp/concat.txt",
      `file '${path.basename(filePath).replace("'", "\\'")}'${os.EOL}`
    );
  }
  return new Promise((resolve, reject) => {
    ffmpeg("temp/concat.txt")
      .inputOptions(["-f concat", "-safe 0"])
      .outputOption("-c copy")
      .on("stderr", (line) => console.log(line))
      .on("end", async () => {
        await fs.rm("temp/concat.txt");
        resolve();
      })
      .save(outPath);
  });
}


  


• Announcing Piwik Community Meetup in Munich : Register now !

  5 mai 2014, par Piwik Core Team

  We’re excited to announce our second Piwik community Meetup ! This will be a unique opportunity to connect with other Piwik users, and meet the core team behind Piwik.

  Updated : presentation slides

  The Making Of The Analytics Platform Of The Future

  Piwik in Enterprise

  Piwik Analytics Platform

  Guest lecture : TV to Web Analytics

  Guest lecture : Oxid analytics with Piwik

  When and where is the meetup ? (update, see below)

  Location : Munich, Germany
  Date : Tuesday July 29th 2014
  Time : 5PM
  Language : German/English
  Cost : Free !

  Register now !

  Who can join ?

  All Piwik community members (users, translators, contributors) are warmly invited to join the meetup. Almost all of the core team will be present, we’re looking forward to meeting you !

  What to expect for the Piwik meetup ?

  The meetup will consist of three speakers giving quick 15-20 minute presentations followed by Q&A.

  • Discover some of the upcoming features
  • Learn tricks to make the most out of Piwik
  • Networking and socialising… and an after party in a local bar to continue the discussion !

  Who can join the meetup ?

  This meetup is open to all Piwik users and members of the community.

  • If you are using Piwik to improve your websites and apps, or generally curious about digital analytics and marketing
  • If you are interested in the platform, integrating your app with Piwik or building plugins, come meet with other developers and creators of Piwik

  Timing

  • Doors open at 17:00
  • Starts at 17:30
  • Ends at 20:00 – 20:30

  Schedule

  • 17:30 – Welcome speech (Peter Boehlke (german))
  • 17:40 – Piwik for governments & corporations – Piwik PRO case study (Maciej Zawadziński english)
  • 18:05 – Break (25 minutes) – Coffee, Tea, pastries and cold buffet (free)
  • 18:30 – Overview of the platform Piwik, custom data tracking, publishing on the new Marketplace (Thomas Steur (german))
  • 18:55 – Break (10 minutes)
  • 19:05 – Piwik users present interesting real world use cases (german)
    – TV-to-Web analytics (Jasper Sasse)
    – Piwik from a SEO’s perspective (Thomas Zeithaml)
    – Using the Piwik Framework to analyze Shop-Data (Joachim Barthel)
  • 19:30 – Break (10 minutes)
  • 19:40 – Next big features, milestones, future roadmap (Matthieu Aubry english)
  • 20:05 – Break (5 minutes)
  • 20:10 – Summary & end of the conference (german)
  • After party at a nearby bar or restaurant (open end)

  Call for Papers

  We would like to hear about how you use Piwik ! If you’d like to present your interesting use case on the conference (speaking time 5 to 7 minutes), please contact us at hello@piwik.org !

  Meetup location

  Munich Workstyle
  Landwehrstraße 61
  80336 München
  Location / Directions

  Parking space is limited : We recommend to use public transport !
  Stations nearby :
  
   S-Bahn : Hauptbahnhof, Stachus (both 700m)
  
   U-Bahn : Stachus (700m), Theresienwiese (400m)

  Beverage pricing
  
   Mineral water : EUR 3,10 (0,75l)
  
   Softdrinks / juices : EUR 2,10
  
   Beer : EUR 2,80

  

  A special thank you to our sponsor Mayflower GmbH !
  
  
  

  Register now

  Seats are limited, please register today to secure your seat :
  Register now !