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  • Des sites réalisés avec MediaSPIP

    2 mai 2011, par

    Cette page présente quelques-uns des sites fonctionnant sous MediaSPIP.
    Vous pouvez bien entendu ajouter le votre grâce au formulaire en bas de page.

  • Support audio et vidéo HTML5

    10 avril 2011

    MediaSPIP utilise les balises HTML5 video et audio pour la lecture de documents multimedia en profitant des dernières innovations du W3C supportées par les navigateurs modernes.
    Pour les navigateurs plus anciens, le lecteur flash Flowplayer est utilisé.
    Le lecteur HTML5 utilisé a été spécifiquement créé pour MediaSPIP : il est complètement modifiable graphiquement pour correspondre à un thème choisi.
    Ces technologies permettent de distribuer vidéo et son à la fois sur des ordinateurs conventionnels (...)

  • HTML5 audio and video support

    13 avril 2011, par

    MediaSPIP uses HTML5 video and audio tags to play multimedia files, taking advantage of the latest W3C innovations supported by modern browsers.
    The MediaSPIP player used has been created specifically for MediaSPIP and can be easily adapted to fit in with a specific theme.
    For older browsers the Flowplayer flash fallback is used.
    MediaSPIP allows for media playback on major mobile platforms with the above (...)

Sur d’autres sites (8852)

  • Output file does not show up after executing ffmpeg command [closed]

    19 février 2024, par davai

    I'm using ffmpeg to combine an MP3 + G file and produce an MP4 file. I've placed the source code / .exe file for 'ffmpeg' in the project folder, and the MP3 + G files are also in the project folder. I also set the MP4 output to show up in the project folder as well. The weird thing is that, initially, I was producing output files, and while trying to tweak the constant rate factor, the MP4 output just stopped showing up entirely. I'm also not receiving any errors while running the code, and it does print out that the file has been successfully created, despite nothing showing up in the project folder.

    


    
        String mp3FilePath = "C:/Users/exampleuser/pfolder/example.mp3";
        String gFilePath = "C:/Users/exampleuser/pfolder/example.cdg";
        String mp4OutputPath = "C:/Users/exampleuser/pfolder/example.mp4";

        try
        {
            String[] command = {
                    "C:/Users/tonih/IdeaProjects/MP3GtoMP4Conversion/ffmpeg/ffmpeg-2024-02-19-git-0c8e64e268-full_build/bin/ffmpeg.exe",
                    "-i", mp3FilePath,       // Input MP3 file
                    "-r", "25",              // Frame rate
                    "-loop", "1",            // Loop input video
                    "-i", gFilePath,         // Input G file
                    "-c:v", "libx264",       // Video codec
                    "-preset", "slow",       // Encoding preset for quality (choose according to your requirement)
                    "-crf", "18",            // Constant Rate Factor (lower is higher quality, typical range 18-28)
                    "-c:a", "aac",           // Audio codec
                    "-b:a", "320k",          // Audio bitrate
                    "-shortest",             // Stop when the shortest stream ends
                    mp4OutputPath            // Output MP4 file
            };

            Process process = Runtime.getRuntime().exec(command);
            process.waitFor();
            System.out.println("MP4 file created successfully: " + mp4OutputPath);
        }
        catch (IOException | InterruptedException e)
        {
            e.printStackTrace();
        }


    


  • Can't set seeker in GSTREAMER cv2, python

    29 avril, par Alperen Ölçer

    I want to skip n seconds forward and backward in gstreamer cv2 capture for recorded videos. But when I use cap_gstreamer.set(cv2.CAP_PROP_POS_FRAMES, fps*skip_second) it resets seeker to beginning of video. How can I solve it ? I wrote an example, used recorded clock video.

    


    import cv2

video_p = '/home/alperenlcr/Videos/clock.mp4'

cap_gstreamer = cv2.VideoCapture(video_p, cv2.CAP_GSTREAMER)
cap_ffmpeg = cv2.VideoCapture(video_p, cv2.CAP_FFMPEG)

fps = cap_gstreamer.get(cv2.CAP_PROP_FPS)
skip_second = 100

im1 = cv2.resize(cap_gstreamer.read()[1], (960, 540))
im1_ffmpeg = cv2.resize(cap_ffmpeg.read()[1], (960, 540))

cap_gstreamer.set(cv2.CAP_PROP_POS_FRAMES, fps*skip_second)
cap_ffmpeg.set(cv2.CAP_PROP_POS_FRAMES, fps*skip_second)

im2 = cv2.resize(cap_gstreamer.read()[1], (960, 540))
im2_ffmpeg = cv2.resize(cap_ffmpeg.read()[1], (960, 540))

merge_gstreamer = cv2.hconcat([im1, im2])
merge_ffmpeg = cv2.hconcat([im1_ffmpeg, im2_ffmpeg])

cv2.imshow(str(skip_second) + ' gstreamer', merge_gstreamer)
cv2.imshow(str(skip_second) + ' ffmpeg', merge_ffmpeg)
cv2.waitKey(0)
cv2.destroyAllWindows()

cap_gstreamer.release()
cap_ffmpeg.release()



    


    Result :
enter image description here

    


    My cv2 build is like :

    


    >>> print(cv2.getBuildInformation())

General configuration for OpenCV 4.8.1 =====================================
  Version control:               4.8.1-dirty

  Extra modules:
    Location (extra):            /home/alperenlcr/SourceInstalls/opencv_contrib/modules
    Version control (extra):     4.8.1

  Platform:
    Timestamp:                   2024-12-02T13:44:58Z
    Host:                        Linux 6.8.0-49-generic x86_64
    CMake:                       3.22.1
    CMake generator:             Unix Makefiles
    CMake build tool:            /usr/bin/gmake
    Configuration:               RELEASE

  CPU/HW features:
    Baseline:                    SSE SSE2 SSE3
      requested:                 SSE3
    Dispatched code generation:  SSE4_1 SSE4_2 FP16 AVX AVX2 AVX512_SKX
      requested:                 SSE4_1 SSE4_2 AVX FP16 AVX2 AVX512_SKX
      SSE4_1 (18 files):         + SSSE3 SSE4_1
      SSE4_2 (2 files):          + SSSE3 SSE4_1 POPCNT SSE4_2
      FP16 (1 files):            + SSSE3 SSE4_1 POPCNT SSE4_2 FP16 AVX
      AVX (8 files):             + SSSE3 SSE4_1 POPCNT SSE4_2 AVX
      AVX2 (37 files):           + SSSE3 SSE4_1 POPCNT SSE4_2 FP16 FMA3 AVX AVX2
      AVX512_SKX (8 files):      + SSSE3 SSE4_1 POPCNT SSE4_2 FP16 FMA3 AVX AVX2 AVX_512F AVX512_COMMON AVX512_SKX

  C/C++:
    Built as dynamic libs?:      NO
    C++ standard:                11
    C++ Compiler:                /usr/bin/c++  (ver 10.5.0)
    C++ flags (Release):         -fsigned-char -ffast-math -W -Wall -Wreturn-type -Wnon-virtual-dtor -Waddress -Wsequence-point -Wformat -Wformat-security -Wmissing-declarations -Wundef -Winit-self -Wpointer-arith -Wshadow -Wsign-promo -Wuninitialized -Wsuggest-override -Wno-delete-non-virtual-dtor -Wno-comment -Wimplicit-fallthrough=3 -Wno-strict-overflow -fdiagnostics-show-option -Wno-long-long -pthread -fomit-frame-pointer -ffunction-sections -fdata-sections  -msse -msse2 -msse3 -fvisibility=hidden -fvisibility-inlines-hidden -O3 -DNDEBUG  -DNDEBUG
    C++ flags (Debug):           -fsigned-char -ffast-math -W -Wall -Wreturn-type -Wnon-virtual-dtor -Waddress -Wsequence-point -Wformat -Wformat-security -Wmissing-declarations -Wundef -Winit-self -Wpointer-arith -Wshadow -Wsign-promo -Wuninitialized -Wsuggest-override -Wno-delete-non-virtual-dtor -Wno-comment -Wimplicit-fallthrough=3 -Wno-strict-overflow -fdiagnostics-show-option -Wno-long-long -pthread -fomit-frame-pointer -ffunction-sections -fdata-sections  -msse -msse2 -msse3 -fvisibility=hidden -fvisibility-inlines-hidden -g  -O0 -DDEBUG -D_DEBUG
    C Compiler:                  /usr/bin/cc
    C flags (Release):           -fsigned-char -ffast-math -W -Wall -Wreturn-type -Waddress -Wsequence-point -Wformat -Wformat-security -Wmissing-declarations -Wmissing-prototypes -Wstrict-prototypes -Wundef -Winit-self -Wpointer-arith -Wshadow -Wuninitialized -Wno-comment -Wimplicit-fallthrough=3 -Wno-strict-overflow -fdiagnostics-show-option -Wno-long-long -pthread -fomit-frame-pointer -ffunction-sections -fdata-sections  -msse -msse2 -msse3 -fvisibility=hidden -O3 -DNDEBUG  -DNDEBUG
    C flags (Debug):             -fsigned-char -ffast-math -W -Wall -Wreturn-type -Waddress -Wsequence-point -Wformat -Wformat-security -Wmissing-declarations -Wmissing-prototypes -Wstrict-prototypes -Wundef -Winit-self -Wpointer-arith -Wshadow -Wuninitialized -Wno-comment -Wimplicit-fallthrough=3 -Wno-strict-overflow -fdiagnostics-show-option -Wno-long-long -pthread -fomit-frame-pointer -ffunction-sections -fdata-sections  -msse -msse2 -msse3 -fvisibility=hidden -g  -O0 -DDEBUG -D_DEBUG
    Linker flags (Release):      -Wl,--exclude-libs,libippicv.a -Wl,--exclude-libs,libippiw.a   -Wl,--gc-sections -Wl,--as-needed -Wl,--no-undefined  
    Linker flags (Debug):        -Wl,--exclude-libs,libippicv.a -Wl,--exclude-libs,libippiw.a   -Wl,--gc-sections -Wl,--as-needed -Wl,--no-undefined  
    ccache:                      NO
    Precompiled headers:         NO
    Extra dependencies:          /usr/lib/x86_64-linux-gnu/libjpeg.so /usr/lib/x86_64-linux-gnu/libpng.so /usr/lib/x86_64-linux-gnu/libtiff.so /usr/lib/x86_64-linux-gnu/libz.so /usr/lib/x86_64-linux-gnu/libfreetype.so /usr/lib/x86_64-linux-gnu/libharfbuzz.so Iconv::Iconv m pthread cudart_static dl rt nppc nppial nppicc nppidei nppif nppig nppim nppist nppisu nppitc npps cublas cudnn cufft -L/usr/lib/x86_64-linux-gnu -L/usr/lib/cuda/lib64
    3rdparty dependencies:       libprotobuf ade ittnotify libwebp libopenjp2 IlmImf quirc ippiw ippicv

  OpenCV modules:
    To be built:                 aruco bgsegm bioinspired calib3d ccalib core cudaarithm cudabgsegm cudafeatures2d cudafilters cudaimgproc cudalegacy cudaobjdetect cudaoptflow cudastereo cudawarping cudev datasets dnn dnn_objdetect dnn_superres dpm face features2d flann freetype fuzzy gapi hfs highgui img_hash imgcodecs imgproc intensity_transform line_descriptor mcc ml objdetect optflow phase_unwrapping photo plot python3 quality rapid reg rgbd saliency shape stereo stitching structured_light superres surface_matching text tracking ts video videoio videostab wechat_qrcode xfeatures2d ximgproc xobjdetect xphoto
    Disabled:                    cudacodec world
    Disabled by dependency:      -
    Unavailable:                 alphamat cvv hdf java julia matlab ovis python2 sfm viz
    Applications:                tests perf_tests examples apps
    Documentation:               NO
    Non-free algorithms:         NO

  GUI:                           GTK2
    QT:                          NO
    GTK+:                        YES (ver 2.24.33)
      GThread :                  YES (ver 2.72.4)
      GtkGlExt:                  NO
    OpenGL support:              NO
    VTK support:                 NO

  Media I/O: 
    ZLib:                        /usr/lib/x86_64-linux-gnu/libz.so (ver 1.2.11)
    JPEG:                        /usr/lib/x86_64-linux-gnu/libjpeg.so (ver 80)
    WEBP:                        build (ver encoder: 0x020f)
    PNG:                         /usr/lib/x86_64-linux-gnu/libpng.so (ver 1.6.37)
    TIFF:                        /usr/lib/x86_64-linux-gnu/libtiff.so (ver 42 / 4.3.0)
    JPEG 2000:                   build (ver 2.5.0)
    OpenEXR:                     build (ver 2.3.0)
    HDR:                         YES
    SUNRASTER:                   YES
    PXM:                         YES
    PFM:                         YES

  Video I/O:
    DC1394:                      NO
    FFMPEG:                      YES
      avcodec:                   YES (58.134.100)
      avformat:                  YES (58.76.100)
      avutil:                    YES (56.70.100)
      swscale:                   YES (5.9.100)
      swresample:                YES (3.9.100)
    GStreamer:                   YES (1.20.3)
    v4l/v4l2:                    YES (linux/videodev2.h)

  Parallel framework:            TBB (ver 2021.5 interface 12050)

  Trace:                         YES (with Intel ITT)

  Other third-party libraries:
    Intel IPP:                   2021.8 [2021.8.0]
           at:                   /home/alperenlcr/SourceInstalls/opencv/build/3rdparty/ippicv/ippicv_lnx/icv
    Intel IPP IW:                sources (2021.8.0)
              at:                /home/alperenlcr/SourceInstalls/opencv/build/3rdparty/ippicv/ippicv_lnx/iw
    VA:                          NO
    Lapack:                      NO
    Eigen:                       NO
    Custom HAL:                  NO
    Protobuf:                    build (3.19.1)
    Flatbuffers:                 builtin/3rdparty (23.5.9)

  NVIDIA CUDA:                   YES (ver 11.5, CUFFT CUBLAS NVCUVID NVCUVENC FAST_MATH)
    NVIDIA GPU arch:             86
    NVIDIA PTX archs:

  cuDNN:                         YES (ver 8.6.0)

  OpenCL:                        YES (no extra features)
    Include path:                /home/alperenlcr/SourceInstalls/opencv/3rdparty/include/opencl/1.2
    Link libraries:              Dynamic load

  ONNX:                          NO

  Python 3:
    Interpreter:                 /usr/bin/python3 (ver 3.10.12)
    Libraries:                   /usr/lib/x86_64-linux-gnu/libpython3.10.so (ver 3.10.12)
    numpy:                       /usr/lib/python3/dist-packages/numpy/core/include (ver 1.21.5)
    install path:                lib/python3.10/dist-packages/cv2/python-3.10

  Python (for build):            /usr/bin/python3

  Java:                          
    ant:                         NO
    Java:                        NO
    JNI:                         NO
    Java wrappers:               NO
    Java tests:                  NO

  Install to:                    /usr/local
-----------------------------------------------------------------



    


  • A Primer to Ethical Marketing : How to Build Trust in a Privacy-First World

    11 mars, par Alex Carmona — Marketing, Privacy, ethical marketing

    Imagine a marketing landscape where transparency replaces tactics, where consumer privacy is prioritised over exploitation, and where authentic value builds genuine relationships.

    This isn’t just an ideal—it’s the future of marketing. And it starts with ethical marketing practices.

    76% of consumers refuse to buy from companies they do not trust with their data. Ethical marketing has become essential for business survival. As privacy regulations tighten and third-party cookies phase out, marketers face a critical question : how can they balance effective, personalised campaigns whilst respecting privacy ?

    This comprehensive guide explores what ethical marketing is, the key principles behind ethical marketing practices, and practical strategies to implement an ethical approach that builds trust while driving growth.

    What is ethical marketing ? A comprehensive definition

    Ethical marketing places respect for consumer boundaries at its core whilst delivering genuine value. It prioritises transparent practices, honest communication, and fair value exchange with consumers. This approach represents a significant shift from traditional marketing, which often relied on collecting vast amounts of user data through invasive tracking methods and obscure policies.

    The modern approach to ethical marketing creates a foundation built on three key pillars :

    • User Control : Giving people genuine choice and agency over their data
    • Fair Value : Providing clear benefits in exchange for any data shared
    • Transparency : Being honest about how data is collected, used, and protected
    ethical marketing guide ad

    Key principles of ethical marketing

    Transparency

    Transparency means being clear and forthright about your marketing practices, data collection policies, and business operations. It involves :

    • Using plain language to explain how you collect and use customer data
    • Being upfront about pricing, product limitations, and terms of service
    • Disclosing sponsored content and affiliate relationships
    • Making privacy policies accessible and understandable

    When Matomo surveyed 2,000 consumers, 81% said they believe an organisation’s data practices reflect their overall treatment of customers. Transparency isn’t just about compliance—it’s about demonstrating respect.

    Honesty

    While similar to transparency, honesty focuses specifically on truthfulness in communications :

    • Avoiding misleading claims or exaggerations about products and services
    • Not manipulating statistics or research findings to support marketing narratives
    • Representing products accurately in advertisements and marketing materials
    • Acknowledging mistakes and taking responsibility when things go wrong

    Social responsibility

    Ethical marketing requires consideration of a brand’s impact on society as a whole :

    • Considering environmental impacts of marketing campaigns and business practices
    • Promoting diversity and inclusion in marketing representations
    • Supporting social causes authentically rather than through “purpose-washing”
    • Ensuring marketing activities don’t promote harmful stereotypes or behaviours

    Ethical marketing dilemmas : Navigating complex business decisions

    Data privacy concerns

    The digital marketing landscape has been transformed by increasing awareness of data privacy issues and stricter regulations like GDPR, CCPA, and upcoming legislation. Key challenges include :

    • The phase-out of third-party cookies, impacting targeting and measurement
    • Growing consumer resistance to invasive tracking technologies
    • Balancing personalisation with privacy (71% of consumers expect personalised experiences, yet demand privacy)
    • Ensuring compliance across different jurisdictional requirements

    Cultural sensitivity

    Global brands must navigate complex cultural landscapes :

    • Avoiding cultural appropriation in marketing campaigns
    • Understanding varied cultural expectations around privacy
    • Respecting local customs and values in international marketing
    • Adapting messaging appropriately for diverse audiences

    Environmental sustainability

    The environmental impact of marketing activities is under increasing scrutiny :

    • Digital carbon footprints from ad serving and website hosting
    • Waste generated from physical marketing materials
    • Promoting sustainable products honestly without greenwashing
    • Aligning marketing messages with actual business practices

    The benefits of ethical marketing

    For years, digital marketing has relied on third-party data collection and broad-scale tracking. However, new regulations such as GDPR, CCPA, and the end of third-party cookies are pushing brands to adopt ethical data practices.

    Increased customer loyalty

    Ethical marketing fosters deeper relationships with customers by building trust. Research consistently shows that consumers are more loyal to brands they trust, with 71% indicating they would stop buying from a brand if trust is broken.

    These trust-based relationships are more resilient during business challenges. When customers believe in a company’s integrity, they’re more likely to give the benefit of the doubt during controversies or service issues. They’re also more likely to provide constructive feedback rather than simply leaving for competitors.

    Perhaps most importantly, loyal customers become advocates, sharing positive experiences with others and defending the brand against criticism. This organic advocacy is far more powerful than paid promotions and reduces customer acquisition costs significantly over time.

    Enhanced brand reputation

    A strong ethical stance improves overall brand perception across multiple dimensions. Media outlets are increasingly focused on corporate behaviour, providing positive coverage for ethical practices that extends a brand’s reach organically.

    Social conversations about ethical brands tend to be more positive, with consumers sharing experiences and values rather than just discussing products. This creates a halo effect that benefits all aspects of the business.

    This enhanced reputation also provides resilience during public relations challenges. Organisations with strong ethical foundations find it easier to navigate controversies because they’ve built a reservoir of goodwill with customers, employees, and other stakeholders.

    Competitive advantage

    Ethical marketing provides several distinct competitive advantages in modern markets. It helps brands access privacy-conscious consumer segments that actively avoid companies with questionable data practices. These segments often include higher-income, educated consumers who are valuable long-term customers.

    Ethical approaches also reduce vulnerability to regulatory changes and potential penalties. As privacy laws continue to evolve globally, organisations with strong ethical foundations find compliance easier and less disruptive than those scrambling to meet minimum requirements.

    Perhaps most significantly, ethical marketing supports more sustainable growth trajectories. While manipulative tactics might drive short-term results, they typically lead to higher churn rates and increasing acquisition costs. Ethical approaches build foundations for long-term success and stable growth.

    For a detailed roadmap, download the Ethical Marketing Guide.

    Case studies : Ethical marketing in action

    Patagonia : Purpose-driven marketing

    Patagonia integrates sustainability into its marketing, reinforcing its commitment to ethical business practices. By aligning with social causes, the brand strengthens customer loyalty.

    Apple : Privacy as a competitive advantage

    Apple positions itself as a leader in consumer privacy, ensuring data protection remains central to its marketing strategy. This commitment has become a key differentiator in the tech industry.

    Matomo : The ethical analytics tool

    Matomo offers privacy-first analytics that prioritise data ownership and compliance. Businesses using Matomo benefit from accurate insights while respecting user privacy.

    These companies demonstrate that ethical marketing is not just a compliance requirement—it is a long-term competitive advantage.

    Strategies for implementing ethical marketing

    Aligning marketing efforts with brand values

    Consistency between values and actions is essential for ethical marketing. This alignment starts with a clear understanding of what your organisation truly stands for—not just aspirational statements, but genuine commitments that inform daily decisions.

    Implementing this alignment requires cross-functional collaboration. Marketing teams need to work closely with product development, customer service, and leadership to ensure consistency across all touchpoints. When different departments send contradictory messages about company values, trust erodes quickly.

    Clear guidelines help marketing teams apply values in practical decisions, from campaign concepts to media placements. Regular ethical reviews of marketing plans can identify potential issues before campaigns launch, avoiding reactive corrections that damage credibility.

    Privacy-first data strategies

    Developing robust approaches to customer data is fundamental to ethical marketing. This starts with prioritising first-party data (collected directly from your own channels) and zero-party data (actively shared by customers through preference centres, surveys, and similar mechanisms).

    Measuring success doesn’t have to come at the expense of privacy. Ethical analytics provide accurate insights while protecting user data, ensuring compliance, and enhancing customer trust.

    Ethical personalisation approaches focus on using aggregated or anonymised data rather than individual tracking. This allows for relevant experiences without the invasive feeling that erodes trust when consumers feel watched across the internet.

    Most importantly, ethical data strategies create transparent value exchanges where users clearly understand what benefits they receive in return for sharing information. This reciprocity transforms data collection from exploitation to fair exchange.

    Measuring success ethically

    Traditional marketing measurement often relies on individual-level tracking across sites and platforms. Ethical approaches require adapting these frameworks to respect privacy while still demonstrating impact.

    Focusing on aggregate patterns rather than individual behaviour provides valuable insights without privacy invasions. For example, understanding that 30% of visitors to a specific page subsequently make purchases is actionable intelligence that doesn’t require tracking specific people.

    Incrementality testing measures campaign impact by comparing outcomes between exposed and control groups at an aggregate level. This provides more accurate attribution than traditional last-click models while respecting privacy boundaries.

    Server-side conversion tracking offers another ethical measurement approach, collecting necessary data on your servers rather than through client-side scripts vulnerable to blocking. This improves data accuracy while reducing reliance on cookies and browser storage.

    Implementing ethical marketing strategies : A practical framework

    1. Align marketing with brand values – Ensure campaigns reflect transparency and trust

    2. Leverage first-party data – Collect insights directly from consumers with clear consent

    3. Respect privacy and consent – Give users control over their data and clearly communicate its use

    4. Create value-driven content – Offer educational and relevant resources instead of relying solely on advertising

    5. Use privacy-compliant analytics – Switch to ethical platforms such as Matomo for responsible performance measurement

    For a step-by-step guide to implementing ethical marketing strategies, download the full report here.

    five step ethical marketing framework diagram

    The future of ethical marketing

    With the decline of third-party cookies and the rise of privacy regulations, ethical marketing is no longer optional. Brands that adopt privacy-first practices now will gain a sustainable competitive edge in the long term. The future of marketing belongs to brands that earn consumer trust, not those that exploit it.

    Key trends shaping the future of marketing include :

    • Privacy-first analytics to replace invasive tracking
    • First-party and zero-party data strategies for direct consumer engagement
    • Consent-driven personalisation to balance relevance and privacy
    • Greater emphasis on corporate social responsibility in marketing initiatives

    Companies that proactively address these changes will build stronger customer relationships, enhance brand reputation, and ensure long-term success.

    Take the next step

    Ready to transform your marketing approach for 2025 and beyond ?

    Download Matomo’s comprehensive “2025 Ethical Marketing Field Guide” to get practical frameworks, implementation strategies, and real-world case studies that will help you build trust while driving growth.

    With detailed guidance on first-party data activation, consent-based personalisation techniques, and privacy-preserving analytics methods, this guide provides everything you need to future-proof your marketing strategy in a privacy-first world.

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    Download the ethical marketing guide now to start building stronger, more trusted relationships with your customers through ethical marketing practices.