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• 5 questions you should ask yourself before defining a custom alert in Matomo

  24 janvier 2018, par InnoCraft

  In Matomo, you can create Custom Alerts to automatically be notified of important changes on your website or app. They are a great way to save time, but they also spam your mailbox quickly. Defining good custom alerts takes therefore time and requires some preparations. Here are recommendations on what you should focus on to only get the right alerts at the right time.

  There are several questions you should ask yourself before you define a custom alert :

  1. Do you really want to be alerted ? If the answer is no, then do not use this feature.
  2. What is the level of this alert ? Not important, interesting, highly critical… if it is not highly critical, do not define an alert for this. Probably the emailing report or custom reports feature will be a better fit.
  3. How would you like to be alerted ? SMS, email, sound, homing pigeon (unfortunately we do not support this feature at that time). If you are looking at your emails once a week, then defining a daily email alert won’t make sense.
  4. How would you like the alert to be named ? Give your alert the most explicit name, that’s the first information you will see when you get alerted.
  5. What will be the next step once the alert is triggered ? If you cannot find any action once the alert is triggered, then probably an alert doesn’t make sense.

  Once those questions are answered, you can start configuring custom alerts. There are many alerts you can define but as just mentioned, which alerts you should create always depends on your goals and what is critical to you, or your business. Let’s look at some custom alerts that we see quite often.

  No visit

  One of the easiest custom alert to define. You probably want to be alerted if your website did not receive any visit. As this alert is highly critical, you will want to receive an e-mail, even an SMS. This alert will trigger only if the number of visits is below 1 on a daily basis :

  

  Here the action we will take is to have a look at the website in order to see if it is still live. If the site still works, we will look at the tracking code in order to see if the website is still correctly tracked or not.

  Convinced of this custom alert ? Let’s look at another example.

  Target achieved

  Let’s say you gave a goal to one of your employee to reach a specific threshold in terms of conversions. You can then define a custom alert in order to inform you when the threshold has been reached.

  You can simply do this with an alert saying “Target achieved by Franck” where number of conversions equals the number of actions you defined with him. It takes you only a minute to define something you would have missed otherwise.

  

  Here the actions we can think of are either to congratulate Franck or to ask him what is going wrong if the target is not achieved.

  Did you know that you can also take advantage of Matomo premium features to define custom alerts ? Let’s see one of them.

  Lost SEO ranking

  If you are using the Search Engine Keyword Performance premium feature, there are really interesting combinations you can use to create custom alerts.
  For example, you can be notified when a specific keyword lost or reached a position :

  

  You will be alerted when your website is losing some positions within the search engine results for specific keywords. Here the action we could take is to investigate why we lost a position on Google for this keyword.

  There are many custom alert combinations waiting for you out there. Why not giving them a try ? If you have any questions, feel free to ask them on the Matomo forums.

  The post 5 questions you should ask yourself before defining a custom alert in Matomo appeared first on Analytics Platform - Matomo.

• Matomo SSO options and why is it useful ?

  8 novembre 2017, par Matomo Core Team — Plugins

  Bored with typing again and again different logins and passwords for each service you have access to ? Would you like to add hundreds or thousands of users with different roles to your Matomo (Piwik) at once ? Would you like to save time and effort of managing your users while increasing the security in your business ? Guess what, Matomo has come up with great features to do just that.

  But what is a SSO ?

  Before introducing you to new Matomo (Piwik) features, let me explain what a SSO is.
  SSO is the acronym for Single Sign On. As its name suggests this authentication process allows a user to access multiple applications with one set of login credentials.

  Advantages of using a SSO are numerous :

  • improving security, for example when an employee is leaving your company, how can you check that all his credentials have been removed ?
  • reducing employees time-wasters such as having to enter logins/passwords each time.
  • providing a centralized database for administrators. They can then easily manage permissions of all employees saving them heaps of time.
  • reduces support costs related to authentication / accounts management.

  In order to provide SSO options, two Matomo (Piwik) plugins have been developed and are available on the marketplace :

  • SAML
  • LDAP

  SAML

  

  SAML stands for “Security Assertion Markup Language”, it is a standard in order to exchange authentication and authorization between an identity provider (OneLogin, Okta, Ping Identity, ADFS, Google, Salesforce, SharePoint…) and a service provider.
  An identity provider is an online service that authenticates users on the Internet by using security tokens.

  Are you wondering if your business or organization is using any of these providers ? We recommend to ask your operations team or sysadmin.

  At InnoCraft, we developed a plugin in order to allow SSO with SAML for Matomo (Piwik). It can ensure consistent access control across the enterprise and external providers, potentially reducing support costs related to authentication and accounts management.

  The installation process is straightforward. All you need is to get the SAML premium feature from the marketplace. Once installed, you will access the SAML configuration interface through the admin where you can configure various settings :

  • SAML Status
  • Identity Provider (Entity ID, SSO endpoint info, Public x509 certificate)
  • Just-in-time provisioning and Mapping attributes
  • Access Synchronization
  • Advanced settings

  

  From there you will need to follow our detailed documentation to have it up and running :
  https://matomo.org/docs/login-saml/.
  Once finished, you will then be able to use SAML to authenticate to your Matomo (Piwik) account :

  

  As all premium features, SAML is eligible to a 30-day period money back guarantee, so do not hesitate to have it a try.

  LDAP

  

  LDAP stands for Lightweight Directory Access Protocol. As its names implies LDAP is a directory, hosted on a server, which organizes the data about people in your company.
  Thanks to the LDAP plugin, Matomo (Piwik) can be connected to your LDAP infrastructure and then use all its power in order to give each individual an access with different rights according to their needs.

  Let’s say that you have 1,000 employees within a company and they all need right now an access to the analytics reports in Matomo (Piwik) with different roles. This is what LDAP can do.

  Moreover if your business or organization is already using LDAP, we recommend using the LDAP connector for Matomo (Piwik) for better security, to stop wasting time of your users and sysadmins, and to reduce the costs related to account management.

  You understood it well. LDAP is a plugin which saves a LOT of time within an organization. Here is a preview of the settings part :

  

  LDAP has been developed by the Matomo (Piwik) core team and is available as a Free plugin on the marketplace.

  Try it now within the marketplace

  If you are surprised by the possibilities that Matomo (Piwik) is offering in terms of plugins, the good news is that many other plugins are waiting for you on the marketplace. Check out our premium marketplace which offers state-of-the-art plugins to get the most out of Matomo.

  And if you are a developer feel free to create your own plugin, a detailed documentation is available at : https://developer.matomo.org/guides/getting-started-part-1.

• Secure and track every change to your Matomo installation with the Activity Log plugin

  14 novembre 2017, par InnoCraft — Plugins

  Are you wondering how your colleagues are using Matomo (Piwik) ? Would you like to know if an unauthorized user got an access to your installation ? Would you like to remember the last actions you performed in Matomo some weeks ago ? At InnoCraft, we developed a plugin called “Activity Log”. With this feature you can easily track and check all major changes to your Matomo websites, for example : user permissions, goals, and funnels. In this article we will show you the different ways you can use it and explain why it is an invaluable plugin.

  Activity log for better security

  The activity log feature has been designed for security. Also referred to as “audit logging” or “audit trail”, with this plugin you will be able to :

  1. detect any suspicious actions
  2. detect hacker attacks
  3. help identify performance problems
  4. see clearly who did what, and when
  5. find out how people are using Matomo (Piwik) within your company

  1 – detect any suspicious actions

  With audit trail you can easily identify if a former employee still has access to your Matomo (Piwik) installation. You will then be able to know when he accessed it for the last time, and what changes she or he performed. If you got hacked, you will be able to find out if the user created, changed, or deleted any website, goals, or did anything else suspicious.

  2 – detect hacker attacks

  When an unregistered user is trying to access your Matomo (Piwik), each failed login attempt is registered within the Activity Log report.

  3 – help identify performance problems

  Activity Log can help you identify performance problems by registering the sequence of each major action a user performed. For example, if a user updated or installed a third party plugin, and suddenly Matomo (Piwik) is getting performance problems, then it is likely that the plugin update caused it.

  4 – see clearly who did what, and when

  It is always challenging in an organization to know who did what and when. With Activity Log, you will know who were the employee(s) that accessed Matomo (Piwik), created, updated, or deleted a goal, a funnel, a scheduled report, and much more.

  5- find out how people are using Matomo within your company

  By having a look at how people are using Matomo (Piwik) you will have an overview of how your colleagues use Matomo. For example, you can see who is creating Custom segments to analyse the audience in more details, who is creating funnels to learn where your users drop off. You will then be able to identify who has the knowledge and who needs training.

  Did you know ?

  You can help the Matomo (Piwik) core team make Matomo even better by sharing anonymously how you use Matomo on a day to day basis. You just need to install the following plugin : http://plugins.matomo.org/AnonymousPiwikUsageMeasurement

  What’s in it ?

  Once downloaded and installed from the marketplace, you will be able to access the activity log from the admin panel within the diagnostic section :

  

  If you are logged as a super user administrator, you will get an overview and a detailed report about who accessed Matomo (Piwik) and which actions they performed.

  Those reports are critical as they allow the super user to :

  • ensure users are following all documented procedures within your organization such as naming conventions for reports, using the right settings when adding measurables…
  • identify suspicious behavior. As those reports are gathering all major Matomo (Piwik) users activities it is easy to identify non conventional behavior.
  • replay the sequence some users went through in order to fix any potential issues.

  Activity log view report you can access through the admin panel

  So you will see in a second if an unusual user got access to Matomo (Piwik) and the different actions the user performed.
  It is also a good way to see the features that your users are using and identify potential misuse.

  As a regular user or admin, activity log is providing only the historical actions that this user performed :

  

  Actions listed in the log include any changes (add, edit, delete) to the following features (this is a non exhaustive list) :

  • Annotation
  • Custom Alert
  • Custom Dimension
  • Goal
  • Privacy settings
  • Scheduled report
  • Segment
  • User
  • Website
  • …

  This is a ideal to remember the actions they previously performed some weeks/months ago.

  Where can I start from here ?

  Activity log is a premium feature you can acquire through the Matomo (Piwik) marketplace. If you want to experience it before purchasing it, you can try it for free on our cloud infrastructure.

  I want to try the Activity Log plugin

  Activity log is just one out of the many great premium features developed by InnoCraft, the company founded by the creators of Matomo. Discover all their special plugins through the premium marketplace.