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• How Media Analytics for Piwik gives you the insights you need to measure how effective your video and audio marketing is – Part 1

  31 janvier 2017, par InnoCraft — Community

  Do you have video or audio content on your website or in your app ? If you answered this with yes, you should continue reading and learn everything about our Media Analytics premium feature.

  When you produce video or audio content, you are either spending money or time or often both money and time on your content in the hope of increasing conversions or sales. This means you have to know how your media is being used, when it is used, for how long and by whom. You can simply not afford not to know how this content affects your overall business goals as you are likely losing money and time by not making the most out of it. Would you be able to answer any of the above questions ? Do you know whether you can justify the cost and time for producing them, which videos work better than others and how they support your marketing strategy ? Luckily, getting all these insights is now so trivial it is almost a crime to not measure it.

  Getting Media Analytics and Installation

  Media Analytics can be purchased from the Piwik Marketplace where you find all sorts of free plugins as well as several premium features such as A/B Testing or Funnel. After the purchase you will receive a license key that you can enter in your Piwik to install and update the plugin with just one click.

  The feature will in most cases automatically start tracking your media content and you don’t even need to change the tracking code on your website. Currently supported players are for example YouTube, Vimeo, HTML 5, JW Player, VideoJS and many more players. You can also easily extend it by adding a custom media player or simply by letting us know which player you use and we will add support for it for you.

  By activating this feature, you get more than 15 new media reports, even more exportable widgets, new segments, APIs, and more. We will cover some of those features in this blog post and in part 2. For a full list of features check out the Media Analytics page on the Piwik Marketplace.

  Media Overview

  As the name says, it gives you an overview over your media usage and how it performs over time. You can choose any media metrics in the big evolution graph and the sparklines below give you an overview over all important metrics in a glance.

  

  It lets you for example see how often media was shown to your users, how often users start playing your media, for how long they watched it, how often they finished it, and more. If you see some spikes there, you should definitely have a deeper look at the other reports. When you hover a metric, it will show you a tooltip explaining how the data for this is collected and what it means.

  Real-Time Media

  On the Real-Time page you can see how your content is being used by your visitors right now, for example within the last 30 minutes, last 60 minutes and last 24 hours.

  It shows you how many plays you had in the last minutes, for how long they played it, and it shows you currently most popular media titles. This is great to discover which media content performs best right now and lets you make decisions based on user behaviour that is happening right now.

  

  Below you can see our Audience Real-Time Map that shows you from where in the world your media is being played. A bigger circle indicates that a media play happened more recently and of course you can zoom in down to countries and regions.

  

  All the reports update every few seconds so you can always have a look at it and see in just a second how your content is doing and how certain marketing campaigns affect it. All these real-time reports can be also added as widgets to any of your Piwik Dashboards and they can be exported for example as an iframe.

  Video, Audio and Media Player reports

  Those reports come with so many features, we need a separate blog post and cover this in part 2.

  Events

  Media Analytics will automatically track events so you can see how often users pressed for example play or pause, how often they resumed a video and how often they finished a video. This helps you better understand how your media is being used.

  

  For example in the past we noticed a couple of videos with lots of pause and resume events. We then had a look at the Audience Log – which we will cover next – to better understand why visitors paused the videos so often. We then realized they did this especially for videos that were served from a specific server and because the videos were loading so slow, users often pressed pause to let the media buffer, then played the media for a few seconds and then paused it again as they had to wait for the video to load. Moving those videos to another, faster server showed us immediate results in the number of pauses going down and on average visitors watched the videos for much longer.

  Audience Log

  At InnoCraft, we understand that not only aggregated metrics matter but also that you often need the ability to dig into your data and “debug” certain behaviours to understand the cause for some unusual high or low metrics. For example you may find out that many of your users often pause a video, then you wonder how each individual user behaved so you can better understand the why.

  

  The audience log shows you a detailed log of every visitor. You can chronologically see every action a visitor has performed during their whole visit. If you click on the visitor profile link, you can even see all visits of a specific visitor, and all actions they have ever performed on your website.

  This lets you ultimately debug and understand your visitors and see exactly which actions they performed before playing your media, which media they played, how they played your media, and how they behaved after playing your media.

  The visitor log of course also shows important information about each visitor like where they came from (referrer), their location, software, device and much more information.

  Audience Map

  The Audience Map is similar to the Real-Time Map but it shows you the locations of your visitors based on a selected date range and not in real time. The darker the blue, the more visitors from that country, region or city have interacted with your media.

  

  Coming in part 2

  In the next part we will cover which video, audio and media player reports Media Analytics provides, how segmenting gives you insights into different personas, and how nicely it integrates into Piwik.

  How to get Media Analytics and related features

  You can get Media Analytics on the Piwik Marketplace. If you want to learn more about this feature, you might be also interested in the Media Analytics User Guide and the Media Analytics FAQ.

• How you can use the Piwik AOM plugin to improve your data and make better online marketing decisions

  13 septembre 2017, par André Kolell — Plugins, AdWords, Bing, Case Study, Criteo, eccommerce tracking, Facebook Ads, how to install piwik analytics, how-to piwik, integration, piwik, Taboola

  Hi, this is André, one of the authors of the Piwik Advanced Online Marketing plugin, which has just hit 5,000 downloads on the Piwik marketplace. In this blog post I’ll show you how Piwik AOM improves your data and enables you to make better online marketing decisions.

  Piwik itself is excellent in tracking all kinds of visitor data, like where a visitor is coming from and what he’s doing on your page or app (pageviews, events, conversions). But what Piwik did not yet take a closer a look at, is how much you’ve invested into your marketing activities and how profitable they are.

  With the Piwik AOM plugin you can integrate data like advertising costs, advertising campaign names, ad impressions etc. from advertising platforms (such as Google AdWords, Microsoft Bing, Criteo, Facebook Ads and Taboola) and individual campaigns (such as such as cost per view/click/acquisition and fixed price per months deals) into Piwik and combine that data with individual Piwik visits.

  Piwik AOM adds a new marketing performance report to Piwik giving you a great overview of all your marketing activities with drill-down functionality :

  

   

  When taking a look at a specific visitor, Piwik AOM shows you the exact cost of acquiring a specific visit :

  

   

  Leveraging Piwik AOM’s full potential

  But although you can access Piwik AOM’s valuable data directly in the Piwik UI for ad-hoc analyses, Piwik AOM’s true strength comes into play when working with the raw data in an external business intelligence application of your choice, where you can further integrate Piwik AOM’s data with your most accurate backend data (like conversion’s contribution margins after returns, new vs. existing customer, etc.).

  Piwik AOM offers some API endpoints that allow you to fetch the data you need but you can also retrieve it directly from Piwik AOM’s aom_visits table, which includes all visits, all allocated advertising costs and advertising campaign details. As there is never data being deleted from aom_visits, the table can easily be connected to your ETL tool with its last update timestamp column. A third way to get data out of Piwik AOM is by developing your own Piwik plugin and listening to the AOM.aomVisitAddedOrUpdated event, which is posted whenever an aom_visits record is added or updated.

  Integrating Piwik AOM’s data with your backend data in the business intelligence application of your choice allows you to evaluate the real performance of your online marketing campaigns when applying different conversion attribution models, conduct customer journey analyses, create sophisticated forecasts and whatever you can think of.

  AOM Use case

  A company that followed this approach, is FINANZCHECK.de, one of Germany’s leading loan comparison websites. At the eMetrics summit 2016 in Berlin, Germany, I gave a talk about FINANZCHECK’s architectural online marketing setup. Until recently, FINANZCHECK used Pentaho data integration to integrate data from Piwik, Piwik AOM and additional internal tools like its proprietary CRM software into Jaspersoft, its data warehouse an BI solution. The enriched data in Jaspersoft was not only used for reporting to various stakeholders but also for optimising all kinds of marketing activities (e.g. bids for individual keywords in Google AdWords) and proactive alerting. Not long ago, FINANZCHECK started an initiative to improve its setup even further – I’ll hopefully be able to cover this in a more detailed case study soon.

  Roadmap

  In the past, we had the chance to make great progress in developing this plugin by solving specific requirements of different companies who use Piwik AOM. During the next months, we plan to integrate more advertising platforms, reimplement Facebook Ads, improve the support of individual campaigns and work on the general plugin stability and performance.

  Before you install Piwik AOM

  Before installing Piwik AOM, you should know that its initial setup and even its maintenance can be quite complex. Piwik AOM will heavily modify your Piwik installation and you will only benefit from Piwik AOM if you are willing to invest quite some time into it.

  If you are not familiar with Piwik’s internals, PHP, MySQL, database backups, cronjobs, creating API accounts at the advertising platforms or adding parameters to your advertising campaign’s URLs, you should probably not install it on your own (at least not in your production environment).

  Piwik AOM has successfully been tested with up to 25k visitors a day for a period of more than two years, running on an AWS server with 4 GB RAM, once CPU and a separate AWS RDS MySQL database.

  Ideas and Support

  If you have ideas for new features or need support with your Piwik AOM installation or leveraging your marketing data’s potential in general, feel free to get in touch with the plugin’s co-author Daniel or me. You can find our contact details on the plugin’s website http://www.advanced-online-marketing.com.

  How to get the Piwik AOM plugin ?

  The Piwik AOM plugin is freely available through the Piwik marketplace at https://plugins.piwik.org/AOM

  Did you like this article ? If yes do not hesitate to share it or give your feedback about the topic you would like us to write about.

• France rules Google Analytics non-compliant with GDPR

  11 février 2022, par Erin — Privacy

  Breaking news : The French Data Protection Agency, CNIL (Commission nationale de l’informatique et des libertés), has concluded that the use of Google Analytics is illegal under GDPR. The CNIL has begun issuing formal notices to website managers using Google Analytics.

  This follows the January 2022 Austrian Data Protection Authority’s decision to declare Google Analytics illegal to use under GDPR.

  Google Analytics GDPR breaches continue to spread through the EU

  Since the invalidation of the Privacy Shield framework, an agreement between the EU and US that allowed the transfer of data to certified US companies, the CNIL and other EU data protection authorities have received numerous complaints regarding data transfers collected during visits to websites using Google Analytics.

  "It’s interesting to see that the different European Data Protection Authorities all come to the same conclusion : the use of Google Analytics is illegal. There is a European task force and we assume that this action is coordinated and other authorities will decide similarly."

  About the CNIL’s decision

  In this model case, the CNIL has found that an unnamed website’s use of Google Analytics is non-compliant with GDPR because it had breached Article 44 which prohibits the transfer of personal data beyond the EU, unless the recipient country can prove adequate data protection. 

  Under the GDPR, personal data covers a range of identifiers including email address, race, gender, phone number to name a few, but the less obvious identifiers include IP addresses or cookie IDs, for instance. 

  The CNIL’s decision was based on the fact that the US does not meet GDPR sufficient levels of data protection as a result of US surveillance laws. Therefore, the unnamed website’s use of Google Analytics created risks for their website visitors when their personal data was exported to the US. 

  At the time of writing, it is unknown if the CNIL has issued a fine for the GDPR breach. However, the website manager of the unnamed website has been ordered by the CNIL to comply with the GDPR and, if necessary, stop using Google Analytics under the current conditions.

  "One thing we’re certain of is that these decisions will continue to roll out throughout the EU and potentially beyond.

  Other countries are imposing their own privacy regulations that closely mirror the GDPR like Brazil’s General Data Protection Law (LGPD), India’s Data Protection Bill, New Zealand’s Privacy Act and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) to name a few.”

  The CNIL offers an evaluation programme to help website managers determine whether web analytics solutions are exempt from collecting data prior to users’ agreement to opt-in through consent screens. Matomo, for instance, is a leading Google Analytics alternative that has been recommended by CNIL and is exempt from tracking consent. 

  

  English translation : “This is why I anticipated this announcement, gradually moving the analytics of my sites to @matomo_org since several weeks !

  “The @CNIL believes that the use of @googleanalytics is a violation of #GDPR”

  Immediate action required for Google Analytics users

  The CNIL and other EU-based data protection authorities have made their stance on Google Analytics clear and inaction will likely result in fines, which under the GDPR, can be up to €20 million or 4% of the organisation’s global turnover – whichever is higher.

  Based on the CNIL’s formal notice to the model case’s website manager, Google Analytics users should take immediate action to remove any chances of personal data being transferred to the US or find a Google Analytics alternative that is GDPR compliant. 

  

  English translation : “The CNIL considers that the use of Google Analytics is a violation of the GDPR. I use @matomo_org and I welcome it *winking face* It will squeal tires among growthackers who are slaughtering. Opportunity to look at alternative tools”

  Ready to begin your journey to GDPR compliance with Matomo ? Start your 21-day free trial now (no credit card required) and take advantage of our Google Analytics importer so you don’t lose any of your historical data. 

  Try 21-day free Cloud trial

  What does this mean for Matomo users ?

  As the GDPR continues to evolve, our users can rest assured that Matomo will be at the forefront of these changes. With Matomo Cloud, all data is stored in the EU or in your country of choice when you self-host on your own servers with Matomo On-Premise.

  Conclusion

  Google is in the EU’s crosshairs and organisations that continue to use their tools will be the one’s left to clean up the mess – not Google. Now is the time to act. Search for a Google Analytics alternative and close your compliance gaps today. 

  Join over 1 million other websites using Matomo now. Give Matomo a try with a 21-day free trial – no credit card required. 

  Try 21-day free Cloud trial

  We’d like to also bring attention to the privacy-fighting efforts from noyb and Max Schrems, as this should not go unnoticed. noyb is an independent, non-profit organisation that relies on the support of individuals. Support privacy by supporting noyb – donate or become a member now. 

  Contact details for media :

  For quotes or interviews, please email marketing@matomo.org