Sur d’autres sites (8762)

• Q&A : An interview with Matomo founder, Matthieu Aubry

  20 novembre 2018, par Joselyn Khor — About, Community

  Hey everyone ! Joselyn here. As always the views of our community remain top of mind. So to make sure you guys know the thinking behind these new projects, we reached out to Matomo’s founder, Matthieu, to ask questions you might want answered. Please check it out below !

  Hi guys, it’s Matthieu ! Here to answer some questions about the rebrand and the future of Matomo and Innocraft.

  What’s upcoming ?

  We’ve been busy implementing our rebrand into all aspects of Matomo and there’s also our new website, which is launching today ! The new website will help people better understand what Matomo is and how they can benefit from using modern web analytics.

  Why was Matomo and Innocraft brought onto one website ?

  In the past the separation caused a bit of confusion so we’re taking this as a chance to unite both the business brand, Innocraft and community brand, Matomo, on one website. Putting our focus on one brand, Matomo, makes it easier for people to see us with fresh eyes. We have a community side as well as a business side and while the community is still incredibly important to us, we find we have a powerful analytics tool that is capable of helping businesses too.

  Is Matomo becoming commercial or turning corporate ?

  No. nothing is changing. Matomo is still an open-source project and community. Although we’ll have a pricing page and “start free trial” on the new website brought over from Innocraft.cloud, the Matomo community will still play the biggest part on the Matomo website. We have dedicated sections focused on Community and On-Premise.

  The rebrand exercise helped us gain a refreshed perspective. After reflecting on how far we’ve come, we can feel more confident about Matomo Analytics itself as a platform. We believe it’s a great chance to bring that confidence into the brand and vision. We are proud that it’s an awesome open-source platform and at the same time it’s also powerful as a tool for businesses.

  Why is there no ‘download for free’ button on the homepage ?

   

  
  We feel many users coming to the site will get confused about our hosting options (Cloud and On-Premise) which is something you don’t usually consider when choosing an analytics tool.

  The reason for us to not have that button is when people see a “download for free” button on the homepage next to a “try it for free” button, it creates confusion. For those who do choose to download Matomo often become confused when they are left with a .zip file unaware how to install it and the technical requirements of self-hosting. We feel presenting our users with the simplest installation option first will give them the best chance possible to try Matomo to its full potential, without cost.

  And you can still find the link to Download Matomo in the footer of each page.
  

   

  Is Matomo still free to download and have forever ?

  Absolutely. The free open-source download can be found on the On-Premise section of the website, or download Matomo here.

  Why is it important to have a business behind the project ?

  There’s the reality that we have to make money in order for the Matomo project to survive … and thrive. The reason we still need a business side (Innocraft) is to fund and sustain the Matomo project. Whenever people purchase premium features, this helps finance the development of Matomo for our community.

  Because of the business we’re able to continually maintain and develop Matomo for you guys as well as future users. For example, the next release Matomo 3.8.0 is already mostly developed and will bring lots of interesting features too, like the two-factor authentication, Brute Force Protection, failed tracking requests reporting, lots of JavaScript tracker improvements, a new total summary row below reports, and many more security fixes, bug fixes, and other new features.

  So we see a business being very helpful in supporting our open-source community. Without a business side, our free, open-source project would not be able to survive.

  How will you protect the Matomo project ?

  We’ve ensured the Matomo project will be protected for the future as we wish to turn it into a not-for-profit foundation.

  We’ve also got a safeguard where the open-source code will stay under a GPL license forever. This is so we can guarantee, that no matter what happens, the Matomo project itself will stay completely free software.

  Is there a way for people to help ?

  There are heaps of ways to help ! You can help other Matomo users in the forums, contribute to fixes on GitHub, leave a great review (e.g. alternativeTo), help look for bugs with our Security Bounty Programme or participate and spread the word about Matomo in our community social media pages – Mastodon, Facebook, Twitter. Telling your friends about us would be very helpful too !

  What’s planned for the future ?
  We’ve worked hard to become the #1 open-source analytics platform (1.4 million websites use Matomo today), but now we need to empower even more individuals and businesses to take back control of their own data.

  Showing our community that we have a powerful platform is crucial, but alongside that our values are what define us. User privacy is still of utmost importance and we’re here to make it known that power needs to rest in the hands of people and not large corporations.

  You can rest easy knowing you’re doing your part in using trustworthy and dependable tools. By joining many other companies who are growing this movement to decentralise the Internet, we can build a safer, online world together.

  Join this analytics revolution and let us know what you think about Matomo !

• I Really Like My New EeePC

  29 août 2010, par Multimedia Mike — General

  Fair warning : I’m just going to use this post to blather disconnectedly about a new-ish toy.

  I really like my new EeePC. I was rather enamored with the original EeePC 701 from late 2007, a little box with a tiny 7″ screen that is credited with kicking off the netbook revolution. Since then, Asus has created about a hundred new EeePC models.

  Since I’m spending so much time on a train these days, I finally took the plunge to get a better netbook. I decided to stay loyal to Asus and their Eee lineage and got the highest end EeePC they presently offer (which was still under US$500)– the EeePC 1201PN. The ’12′ in the model number represents a 12″ screen size and the rest of the specs are commensurately as large. Indeed, it sort of blurs the line between netbook and full-blown laptop.

  
  
  

  Incidentally, after I placed the order for the 1201PN nearly 2 months ago, and I mean the very literal next moment, this Engadget headline came across announcing the EeePC 1215N. My new high-end (such as it is) computer purchase was immediately obsoleted ; I thought that only happened in parody. (As of this writing, the 1215N still doesn’t appear to be shipping, though.)

  It’s a sore point among Linux aficionados that Linux was used to help kickstart the netbook trend but that now it’s pretty much impossible to find Linux pre-installed on a netbook. So it is in this case. This 1201PN comes with Windows 7 Home Premium installed. This is a notable differentiator from most netbooks which only have Windows 7 Home Starter, a.k.a., the Windows 7 version so crippled that it doesn’t even allow the user to change the background image.

  I wished to preserve the Windows 7 installation (you never know when it will come in handy) and dual boot Linux. I thought I would have to use the Windows partition tool to divide work some magic. Fortunately, the default installation already carved the 250 GB HD in half ; I was able to reformat the second partition and install Linux. The details are a little blurry, but I’m pretty sure one of those external USB optical drives shown in my last post actually performed successfully for this task. Lucky break.

  
  
  The EeePC 1201PN, EeePC 701, Belco Alpha-400, and even a comparatively gargantuan Sony Vaio full laptop– all of the portable computers in the household
  

  So I got Ubuntu 10.04 Linux installed in short order. This feels like something of a homecoming for me. You see, I used Linux full-time at home from 1999-2006. In 2007, I switched to using Windows XP full-time, mostly because my home use-case switched to playing a lot of old, bad computer games. By the end of 2008, I had transitioned to using the Mac Mini that I had originally purchased earlier that year for running FATE cycles. That Mac served as my main home computer until I purchased the 1201PN 2 months ago.

  Mostly, I have this overriding desire for computers to just work, at least in their basic functions. And that’s why I’m so roundly impressed with the way Linux handles right out of the box. Nearly everything on the 1201PN works in Linux. The video, the audio, the wireless networking, the webcam, it all works out of the box. I had to do the extra installation step to get the binary nVidia drivers installed but even that’s relatively seamless, especially compared to “the way things used to be” (drop to a prompt, run some binary installer from the prompt as root, watch it fail in arcane ways because the thing is only certified to run on one version of one Linux distribution). The 1201PN, with its nVidia Ion2 graphics, is able to drive both its own 1366×768 screen simultaneously with an external monitor running at up on 2560×1600.

  The only weird hiccup in the whole process was that I had a little trouble with the special volume keys on the keyboard (specifically, the volume up/down/mute keys didn’t do anything). But I quickly learned that I had to install some package related to ACPI and they magically started to do the right thing. Now I get to encounter the Linux Flash Player bug where modifying volume via those special keys forces fullscreen mode to exit. Adobe really should fix that.

  Also, trackpad multitouch gestures don’t work right away. Based on my reading, it is possible to set those up in Linux. But it’s largely a preference thing– I don’t care much for multitouch. This creates a disparity when I use Windows 7 on the 1201PN which is configured per default to use multitouch.

  
  
  The same 4 laptops stacked up
  

  So, in short, I’m really happy with this little machine. Traditionally, I have had absolutely no affinity for laptops/notebooks/portable computers at all even if everyone around was always completely enamored with the devices. What changed for me ? Well for starters, as a long-time Linux user, I was used to having to invest in very specific, carefully-researched hardware lest I not be able to use it under the Linux OS. This was always a major problem in the laptop field which typically reign supreme in custom, proprietary hardware components. These days, not so much, and these netbooks seem to contain well-supported hardware. Then there’s the fact that laptops always cost so much more than similarly capable desktop systems and that I had no real reason for taking a computer with me when I left home. So my use case changed, as did the price point for relatively low-power laptops/netbooks.

  Data I/O geek note : The 1201PN is capable of wireless-N networking — as many netbooks seem to have — but only 100 Mbit ethernet. I wondered why it didn’t have gigabit ethernet. Then I remembered that 100 Mbit ethernet provides 11-11.5 Mbytes/sec of transfer speed which, in my empirical experience, is approximately the maximum write speed of a 5400 RPM hard drive– which is what the 1201PN possesses.

• What is Google Analytics data sampling and what’s so bad about it ?

  16 août 2019, par Joselyn Khor — Analytics Tips, Development
  What is Google Analytics data sampling, and what’s so bad about it ?

  Google (2019) explains what data sampling is :

  “In data analysis, sampling is the practice of analysing a subset of all data in order to uncover the meaningful information in the larger data set.”[1]

  This is basically saying instead of analysing all of the data, there’s a threshold on how much data is analysed and any data after that will be an assumption based on patterns.

  Google’s (2019) data sampling thresholds :

  Ad-hoc queries of your data are subject to the following general thresholds for sampling :
  [Google] Analytics Standard : 500k sessions at the property level for the date range you are using
  [Google] Analytics 360 : 100M sessions at the view level for the date range you are using (para. 3) [2]

  This threshold is limiting because your data in GA may become more inaccurate as the traffic to your website increases.

  Say you’re looking through all your traffic data from the last year and find you have 5 million page views. Only 500K of that 5 million is accurate ! The data for the remaining 4.5 million (90%) is an assumption based on the 500K sample size.

  This is a key weapon Google uses to sell to large businesses. In order to increase that threshold for more accurate reporting, upgrading to premium Google Analytics 360 for approximately US$150,000 per year seems to be the only choice.

  What’s so bad about data sampling ?

  It’s unfair to say sampled data is to be disregarded completely. There is a calculation ensuring it is representative and can allow you to get good enough insights. However, we don’t encourage it as we don’t just want “good enough” data. We want the actual facts.

  In a recent survey sent to Matomo customers, we found a large proportion of users switched from GA to Matomo due to the data sampling issue.

  The two reasons why data sampling isn’t preferable : 

  1. If the selected sample size is too small, you won’t get a good representative of all the data. 
  2. The bigger your website grows, the more inaccurate your reports will become.

  An example of why we don’t fully trust sampled data is, say you have an ecommerce store and see your GA revenue reports aren’t matching the actual sales data, due to data sampling. In GA you may be seeing revenue for the month as $1 million, instead of actual sales of $800K.

  The sampling here has caused an inaccuracy that could have negative financial implications. What you get in the GA report is an estimated dollar figure rather than the actual sales. Making decisions based on inaccurate data can be costly in this case. 

  Another disadvantage to sampled data is that you might be missing out on opportunities you would’ve noticed if you were given a view of the whole. E.g. not being able to see real patterns occurring due to the data already being predicted. 

  By not getting a chance to see things as they are and only being able to jump to the conclusions and assumptions made by GA is risky. The bigger your business grows, the less you can risk making business decisions based on assumptions that could be inaccurate. 

  If you feel you could be missing out on opportunities because your GA data is sampled data, get 100% accurately reported data. 

  The benefits of 100% accurate data

  Matomo doesn’t use data sampling on any of our products or plans. You get to see all of your data and not a sampled data set.

  Data quality is necessary for high impact decision-making. It’s hard to make strategic changes if you don’t have confidence that your data is reliable and accurate.

  Learn about how Matomo is a serious contender to Google Analytics 360. 

  Now you can import your Google Analytics data directly into your Matomo

  If you’re wanting to make the switch to Matomo but worried about losing all your historic Google Analytics data, you can now import this directly into your Matomo with the Google Analytics Importer tool.

  
  Take the challenge !

  Compare your Google Analytics data (sampled data) against your Matomo data, or if you don’t have Matomo data yet, sign up to our 30-day free trial and start tracking !

  References :

  [1 & 2] About data sampling. (2019). In Analytics Help About data sampling. Retrieved August 14, 2019, from https://support.google.com/analytics/answer/2637192