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• How Media Analytics for Piwik gives you the insights you need to measure how effective your video and audio marketing is – Part 1

  31 janvier 2017, par InnoCraft — Community

  Do you have video or audio content on your website or in your app ? If you answered this with yes, you should continue reading and learn everything about our Media Analytics premium feature.

  When you produce video or audio content, you are either spending money or time or often both money and time on your content in the hope of increasing conversions or sales. This means you have to know how your media is being used, when it is used, for how long and by whom. You can simply not afford not to know how this content affects your overall business goals as you are likely losing money and time by not making the most out of it. Would you be able to answer any of the above questions ? Do you know whether you can justify the cost and time for producing them, which videos work better than others and how they support your marketing strategy ? Luckily, getting all these insights is now so trivial it is almost a crime to not measure it.

  Getting Media Analytics and Installation

  Media Analytics can be purchased from the Piwik Marketplace where you find all sorts of free plugins as well as several premium features such as A/B Testing or Funnel. After the purchase you will receive a license key that you can enter in your Piwik to install and update the plugin with just one click.

  The feature will in most cases automatically start tracking your media content and you don’t even need to change the tracking code on your website. Currently supported players are for example YouTube, Vimeo, HTML 5, JW Player, VideoJS and many more players. You can also easily extend it by adding a custom media player or simply by letting us know which player you use and we will add support for it for you.

  By activating this feature, you get more than 15 new media reports, even more exportable widgets, new segments, APIs, and more. We will cover some of those features in this blog post and in part 2. For a full list of features check out the Media Analytics page on the Piwik Marketplace.

  Media Overview

  As the name says, it gives you an overview over your media usage and how it performs over time. You can choose any media metrics in the big evolution graph and the sparklines below give you an overview over all important metrics in a glance.

  

  It lets you for example see how often media was shown to your users, how often users start playing your media, for how long they watched it, how often they finished it, and more. If you see some spikes there, you should definitely have a deeper look at the other reports. When you hover a metric, it will show you a tooltip explaining how the data for this is collected and what it means.

  Real-Time Media

  On the Real-Time page you can see how your content is being used by your visitors right now, for example within the last 30 minutes, last 60 minutes and last 24 hours.

  It shows you how many plays you had in the last minutes, for how long they played it, and it shows you currently most popular media titles. This is great to discover which media content performs best right now and lets you make decisions based on user behaviour that is happening right now.

  

  Below you can see our Audience Real-Time Map that shows you from where in the world your media is being played. A bigger circle indicates that a media play happened more recently and of course you can zoom in down to countries and regions.

  

  All the reports update every few seconds so you can always have a look at it and see in just a second how your content is doing and how certain marketing campaigns affect it. All these real-time reports can be also added as widgets to any of your Piwik Dashboards and they can be exported for example as an iframe.

  Video, Audio and Media Player reports

  Those reports come with so many features, we need a separate blog post and cover this in part 2.

  Events

  Media Analytics will automatically track events so you can see how often users pressed for example play or pause, how often they resumed a video and how often they finished a video. This helps you better understand how your media is being used.

  

  For example in the past we noticed a couple of videos with lots of pause and resume events. We then had a look at the Audience Log – which we will cover next – to better understand why visitors paused the videos so often. We then realized they did this especially for videos that were served from a specific server and because the videos were loading so slow, users often pressed pause to let the media buffer, then played the media for a few seconds and then paused it again as they had to wait for the video to load. Moving those videos to another, faster server showed us immediate results in the number of pauses going down and on average visitors watched the videos for much longer.

  Audience Log

  At InnoCraft, we understand that not only aggregated metrics matter but also that you often need the ability to dig into your data and “debug” certain behaviours to understand the cause for some unusual high or low metrics. For example you may find out that many of your users often pause a video, then you wonder how each individual user behaved so you can better understand the why.

  

  The audience log shows you a detailed log of every visitor. You can chronologically see every action a visitor has performed during their whole visit. If you click on the visitor profile link, you can even see all visits of a specific visitor, and all actions they have ever performed on your website.

  This lets you ultimately debug and understand your visitors and see exactly which actions they performed before playing your media, which media they played, how they played your media, and how they behaved after playing your media.

  The visitor log of course also shows important information about each visitor like where they came from (referrer), their location, software, device and much more information.

  Audience Map

  The Audience Map is similar to the Real-Time Map but it shows you the locations of your visitors based on a selected date range and not in real time. The darker the blue, the more visitors from that country, region or city have interacted with your media.

  

  Coming in part 2

  In the next part we will cover which video, audio and media player reports Media Analytics provides, how segmenting gives you insights into different personas, and how nicely it integrates into Piwik.

  How to get Media Analytics and related features

  You can get Media Analytics on the Piwik Marketplace. If you want to learn more about this feature, you might be also interested in the Media Analytics User Guide and the Media Analytics FAQ.

• Audio HLS with metadata on Mac from directory of mp3 files ?

  2 février 2017, par eagspoo

  I’m trying to create HLS output (m3u8 file + many .ts files) from a list of mp3 files where the mp3 id3 metadata is preserved in the HLS output.

  I’ve been trying ffmpeg like this :

  ffmpeg -f concat -i list.txt -hls_init_time 2 -hls_time 2 out.m3u8

  where list.txt contains :

  file 01.mp3
  
  file 02.mp3
  
  file 03.mp3
  
  file 04.mp3
  
  file 05.mp3
  
  file 06.mp3
  
  file 07.mp3
  
  file 08.mp3
  
  file 09.mp3
  
  file 10.mp3

  The result is a single out.m3u8 file and a single very large out0.ts file. I was expecting about 1500 ts files and an m3u8 file that contains the last 5 ts files.

  I’m completely new to ffmpeg and honestly I don’t want to learn it in depth right now.

  Does anyone know how to do this either with ffmpeg or otherwise ?

  ffmpeg version 3.2.2 Copyright (c) 2000-2016 the FFmpeg developers
  
    built with Apple LLVM version 8.0.0 (clang-800.0.42.1)
  
    configuration: --prefix=/usr/local/Cellar/ffmpeg/3.2.2 --enable-shared --enable-pthreads --enable-gpl --enable-version3 --enable-hardcoded-tables --enable-avresample --cc=clang --host-cflags= --host-ldflags= --enable-libmp3lame --enable-libx264 --enable-libxvid --enable-opencl --disable-lzma --enable-vda
  
    libavutil      55. 34.100 / 55. 34.100
  
    libavcodec     57. 64.101 / 57. 64.101
  
    libavformat    57. 56.100 / 57. 56.100
  
    libavdevice    57.  1.100 / 57.  1.100
  
    libavfilter     6. 65.100 /  6. 65.100
  
    libavresample   3.  1.  0 /  3.  1.  0
  
    libswscale      4.  2.100 /  4.  2.100
  
    libswresample   2.  3.100 /  2.  3.100
  
    libpostproc    54.  1.100 / 54.  1.100
  
  Input #0, concat, from 'list.txt':
  
    Duration: N/A, start: -0.025056, bitrate: 238 kb/s
  
      Stream #0:0: Audio: mp3, 44100 Hz, stereo, s16p, 238 kb/s
  
      Metadata:
  
        encoder         : LAME3.99r
  
      Stream #0:1: Video: mjpeg, yuvj444p(pc, bt470bg/unknown/unknown), 700x700 [SAR 72:72 DAR 1:1], 90k tbr, 90k tbn, 90k tbc
  
      Metadata:
  
        title           : cover
  
        comment         : Cover (front)
  
  [hls @ 0x7fc50f01aa00] Frame rate very high for a muxer not efficiently supporting it.
  
  Please consider specifying a lower framerate, a different muxer or -vsync 2
  
  No pixel format specified, yuvj444p for H.264 encoding chosen.
  
  Use -pix_fmt yuv420p for compatibility with outdated media players.
  
  [libx264 @ 0x7fc50f00dc00] using SAR=1/1
  
  [libx264 @ 0x7fc50f00dc00] MB rate (174240000) > level limit (2073600)
  
  [libx264 @ 0x7fc50f00dc00] using cpu capabilities: MMX2 SSE2Fast SSSE3 SSE4.2 AVX FMA3 AVX2 LZCNT BMI2
  
  [libx264 @ 0x7fc50f00dc00] profile High 4:4:4 Predictive, level 5.2, 4:4:4 8-bit
  
  Output #0, hls, to 'out.m3u8':
  
    Metadata:
  
      encoder         : Lavf57.56.100
  
      Stream #0:0: Video: h264 (libx264), yuvj444p(pc), 700x700 [SAR 72:72 DAR 1:1], q=-1--1, 90k fps, 90k tbn, 90k tbc
  
      Metadata:
  
        title           : cover
  
        comment         : Cover (front)
  
        encoder         : Lavc57.64.101 libx264
  
      Side data:
  
        cpb: bitrate max/min/avg: 0/0/0 buffer size: 0 vbv_delay: -1
  
      Stream #0:1: Audio: aac (LC), 44100 Hz, stereo, fltp, 128 kb/s
  
      Metadata:
  
        encoder         : Lavc57.64.101 aac
  
  Stream mapping:
  
    Stream #0:1 -> #0:0 (mjpeg (native) -> h264 (libx264))
  
    Stream #0:0 -> #0:1 (mp3 (native) -> aac (native))
  
  Press [q] to stop, [?] for help
  
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  frame= 2258 fps=127 q=33.0 size=N/A time=00:07:10.16 bitrate=N/A dup=2255 drop=0 speed=24.2x    
  
  frame= 2258 fps=123 q=33.0 size=N/A time=00:07:25.04 bitrate=N/A dup=2255 drop=0 speed=24.3x    
  
  frame= 2258 fps=120 q=33.0 size=N/A time=00:07:39.41 bitrate=N/A dup=2255 drop=0 speed=24.4x    
  
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  frame= 2259 fps=106 q=33.0 size=N/A time=00:09:03.14 bitrate=N/A dup=2255 drop=0 speed=25.5x    
  
  [aac @ 0x7fc50f00f400] Queue input is backward in time
  
  [hls @ 0x7fc50f01aa00] Non-monotonous DTS in output stream 0:1; previous: 49402501, current: 36948720; changing to 49402502. This may result in incorrect timestamps in the output file.
  
  
  
  ... about 25000 lines of this...
  
  
  
  frame= 2261 fps= 65 q=33.0 size=N/A time=00:09:08.93 bitrate=N/A dup=2255 drop=0 speed=15.8x    
  
  [hls @ 0x7fc50f01aa00] Non-monotonous DTS in output stream 0:1; previous: 49402502, current: 36950810; changing to 49402503. This may result in incorrect timestamps in the output file.
  
  [hls @ 0x7fc50f01aa00] Non-monotonous DTS in output stream 0:1; previous: 49408463, current: 49408084; changing to 49408464. This may result in incorrect timestamps in the output file.
  
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  frame= 2265 fps= 35 q=-1.0 Lsize=N/A time=00:25:02.45 bitrate=N/A dup=2255 drop=0 speed=  23x    
  
  video:1482kB audio:33826kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: unknown
  
  [libx264 @ 0x7fc50f00dc00] frame I:10    Avg QP:21.37  size:145718
  
  [libx264 @ 0x7fc50f00dc00] frame P:571   Avg QP:21.23  size:    31
  
  [libx264 @ 0x7fc50f00dc00] frame B:1684  Avg QP:30.33  size:    25
  
  [libx264 @ 0x7fc50f00dc00] consecutive B-frames:  0.8%  0.1%  0.0% 99.1%
  
  [libx264 @ 0x7fc50f00dc00] mb I  I16..4:  0.0% 98.3%  1.7%
  
  [libx264 @ 0x7fc50f00dc00] mb P  I16..4:  0.0%  0.0%  0.0%  P16..4:  0.0%  0.0%  0.0%  0.0%  0.0%    skip:100.0%
  
  [libx264 @ 0x7fc50f00dc00] mb B  I16..4:  0.0%  0.0%  0.0%  B16..8:  0.0%  0.0%  0.0%  direct: 0.0%  skip:100.0%  L0: 0.0% L1:100.0% BI: 0.0%
  
  [libx264 @ 0x7fc50f00dc00] 8x8 transform intra:98.3% inter:100.0%
  
  [libx264 @ 0x7fc50f00dc00] coded y,u,v intra: 100.0% 70.2% 62.8% inter: 0.0% 0.0% 0.0%
  
  [libx264 @ 0x7fc50f00dc00] i8 v,h,dc,ddl,ddr,vr,hd,vl,hu:  7% 18% 39%  5%  4%  4%  6%  6% 10%
  
  [libx264 @ 0x7fc50f00dc00] i4 v,h,dc,ddl,ddr,vr,hd,vl,hu: 16% 12% 15%  9%  8% 10%  9%  9% 11%
  
  [libx264 @ 0x7fc50f00dc00] Weighted P-Frames: Y:0.0% UV:0.0%
  
  [libx264 @ 0x7fc50f00dc00] ref P L0: 11.6% 79.1%  9.3%
  
  [libx264 @ 0x7fc50f00dc00] ref B L1: 50.0% 50.0%
  
  [libx264 @ 0x7fc50f00dc00] kb/s:482409.22
  
  [aac @ 0x7fc50f00f400] Qavg: 491.256

• How Media Analytics for Piwik gives you the insights you need to measure how effective your video and audio marketing is – Part 2

  
  2 février 2017, par InnoCraft — Community

  In Part 1 we have covered some of the Media Analytics features and explained why you cannot afford to not measure the media usage on your website. Chances are, you are wasting or losing money and time by not making the most out of your marketing strategy this very second. In this part, we continue showing you some more insights you can expect to get from Media Analytics and how nicely it is integrated into Piwik.

  Video, Audio and Media Player reports

  Media Analytics adds several new reports around videos, audios and media players. They are all quite similar and give you similar insights so we will mainly focus on the Video Titles report.

  Metrics

  The above mentioned reports give you all the same insights and features so we will mainly focus on the “Video Titles” report. When you open such a report for the first time, you will see a report like this with the following metrics :

  

  • “Impressions”, the number of times a visitor has viewed a page where this media was included.
  • “Plays”, the number of times a visitor watched or listened to this media.
  • “Play rate”, the percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
  • “Finishes”, the percentage of visitors who played a media and finished it.
  • “Avg. time spent”, the average amount of time a visitor spent watching or listening to this media.
  • “Avg. media length” the average length of a video or audio media file. This number may vary for example if the media is a stream.
  • “Avg completion” the percentage of how much visitors have watched of a video.

  If you are not sure what a certain metric means, simply hover the metric title in the UI and you will get a detailed explanation. By changing the visualization to the “All Columns Table” in the bottom of the report, you get to see even more metrics like “Plays by unique visitors”, “Impressions by unique visitors”, “Finish rate”, “Avg. time to play aka hesitation time”, “Fullscreen rate” and we are always adding more metrics.

  These metrics are available for the following reports :

  • “Video / Audio Titles” shows you all metrics aggregated by video or audio title
  • “Video / Audio Resource URLs” shows you all metrics aggregated by the video or audio resource URL, for example “https://piwik.org/media.mp4”.
  • “Video / Audio Resource URLs grouped” removes some information from the URLs like subdomain, file extensions and other information to get aggregated metrics when you provide the same media in different formats.
  • “Videos per hour in website’s timezone” lets you find out how your media content is consumed depending on the hour of the day. You might realize that your media is consumed very differently in the morning vs at night.
  • “Video Resolutions” lets you discover how your video is consumed depending on the resolution.
  • “Media players” report is useful if you use different media players on your websites or apps and want to see how engagement with your media compares by media player.

  Row evolution

  At InnoCraft, we understand that static numbers are not so useful. When you see for example that yesterday 20 visitors played a certain media, would you know whether this is good or bad ? This is why we always give you the possibility to see the data in relation to the recorded data in the past. To see how a specific media performs over time, simply hover a media title or media resource URL and click on the “Row Evolution” icon.

  

  Now you can see whether actually more or less visitors played your chosen video for the selected period. Simply click on any metric name and the chosen metrics will be plotted in the big evolution graph.

  This feature is similar to the Media Overall evolution graph introduced in Part 1, but shows you a detailed evolution for an individual media title or resource.

  Media details

  Now that you know some of the most important media metrics, you might want to look a bit deeper into the user behaviour. For example we mentioned before the “Avg time spent on media” metric. Such an average number doesn’t let you know whether most visitors spent about the same time watching the video, or whether there were many more visitors that watched it only for a few seconds and a few that watched it for very long.

  One of the ways to get this insight is by again hovering any media title or resource URL and clicking on the “Media details” icon. It will open a new popup showing you a new set of reports like these :

  

  The “Time spent watching” and “How far visitors reached in the media” bar charts show you on the X-Axis how much time each visitor spent on watching a video and how far in the video they reached. On the Y-Axis you see the number of visitors. This lets you discover whether your users for example jump often to the middle or end of the video and which parts of your video was seen most often.

  

  The “How often the media was watched in a certain hour” and “Which resolutions the media was watched” is similar to the reports introduced in Part 1 of the blog post. However, this time instead of showing aggregated video or audio content data, they display data for a specific media title or media resource URL.

  Segmented audience log

  In Part 1 we have already introduced the Audience Log and explained that it is useful to better understand the user behaviour. Just a quick recap : The Audience Log shows you chronologically every action a specific visitor has performed on your website : Which pages they viewed, how they interacted with your media, when they clicked somewhere, and much more.

  By hovering a media title or a media resource and then selecting “Segmented audience log” you get to see the same log, but this time it will show only visitors that have interacted with the selected media. This will be useful for you for example when you notice an unusual value for a metric and then want to better understand why a metric is like that.

  

  Applying segments

  Media Analytics lets you apply any Piwik segment to the media reports allowing you to dice your visitors or personas multiplying the value that you get out of Media Analytics. For example you may want to apply a segment and analyze the media usage for visitors that have visited your website or mobile app for the first time vs. recurring visitors. Sometimes it may be interesting how visitors that converted a specific goal or purchased something consume your media, the possibilities are endless. We really recommend to take advantage of segments to understand your different target groups even better.

  The plugin also adds a lot of new segments to your Piwik letting you segment any Piwik report by visitors that have viewed or interacted with your media. For example you could go to the “Visitors => Devices” report and apply a media segment to see which devices were used the most to view your media. You can also combine segments to see for example how often your goals were converted when a visitor viewed media for longer than 10 seconds after waiting for at least 20 seconds before playing your media and when they played at least 3 videos during their visit.

  Widgets, Scheduled Reports, and more.

  This is not where the fun ends. Media Analytics defines more than 15 new widgets that you can add to your dashboard or export it into a third party website. You can set up Scheduled Reports to receive the Media reports automatically via email or sms or download the report to share it with your colleagues. It works also very well with Custom Alerts and you can view the Media reports in the Piwik Mobile app for Android and iOS. Via the HTTP Reporting API you can fetch any report in various formats. The plugin is really nicely integrated into Piwik we would need some more blog posts to fully cover all the ways Media Analytics advances your Piwik experience and how you can use and dig into all the data to increase your conversions and sales.

  How to get Media Analytics and related features

  You can get Media Analytics on the Piwik Marketplace. If you want to learn more about this feature, you might be also interested in the Media Analytics User Guide and the Media Analytics FAQ.