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• Exceeded GA’s 10M hits data limit, now what ?

  1er décembre 2021, par Joselyn Khor
  Exceeded Google Analytics’ 10M hits data limit, now what ?

  “Your data volume (1XXM hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, we will stop processing new data on XXX 21, 2019. Learn more about possible solutions.”

  Yikes. Alarm bells were ringing when a Google Analytics free user came to us faced with this notice. Let’s call him ‘Mark’. Mark had reached the limits on the data he could collect through Google Analytics and was shocked by the limited options available to fix the problem, without blowing the budget. The thoughts racing through his head were :

  • “What happens to all my data ?”
  • “What if Google starts charging USD150K now ?”

  Then he came across Matomo and decided to get in touch with our support team …

  “Can you fix this issue ?” he asked us.

  “Absolutely !” we said.

  We’ll get back to helping Mark in a minute. For now let’s go over why this was such a dilemma for him.

  In order to resolve this data limits issue, one of the solutions was for him to upgrade to Google Analytics 360, which meant shelling out USD150,000 per year for their 1 billion hits per month option. Going from free to USD150,000 was too much of a stretch for a growing company.

  “Your data volume (1XXM hits) exceeds the limit of 10M hits per month …”, what did this message mean ?

  With the free version, Mark could collect up to 10 million “hits” per month, per account. Going over meant Google Analytics could stop collecting any more data for free as outlined in their Terms.

  Google Analytics’ Terms of Service (2018, sec. 2) states, “Subject to Section 15, the Service is provided without charge to You for up to 10 million Hits per month per account.”[1]

  What is a "hit" in Google Analytics ?

  Data being sent to Google Analytics. It can be a transaction, event, social interaction or pageview - these all produce what Google calls a “hit”.

  

  And their Analytics Help Data Limits (n.d.) support page makes clear that : “If a property sends more hits per month to Analytics than allowed by the Analytics Terms of Service, there is no assurance that the excess hits will be processed. If the property’s hit volume exceeds this limit, a warning may be displayed in the user interface and you may be prevented from accessing reports.”[2]

  

  Possible solutions

  So the possible solutions given by Google Analytics’ Data Limits support page were (also shown in image below) :

  • To pay USD150K to upgrade to Google Analytics 360
  • To send fewer hits by setting up sampling
  • Or choose the slightly less relevant option to upgrade mobile app tracking to Google Analytics for Firebase.

  Without the means to pay, the free version was fast becoming inaccessible for Mark as he was facing a future where he risked no longer having access to up-to-date data used in his business’ reporting.

  Mark was facing a problem that potentially didn’t have a cost-effective solution.

  

  So what can you really do about it ?

  This is where we can help provide some assistance. If you’re reading this article, we’ll assume you can relate to Mark and share with you the advice on options we gave him.

  Options :

  One option posed by Google is for you to send fewer hits by auditing your data collection processes

  If you really don’t have the budget, you’ll need to reassess your data collection priorities and go over your strategies to see what is necessary to track, and what isn’t.

  • Make sure you know what you’re tracking and why. Look at what websites are being tracked by Google and into what properties.
  • Go through what data you’re tracking and decide what is or isn’t of value.
  • Set up data sampling, this however, will lead to inaccurate data.

  From here you can start to course correct. If you’ve found data you’re not using for analysis, get rid of these events/pageviews in your Google Analytics.

  But the limitations here are that eventually, you’re going to run out of irrelevant metrics and everything you’re tracking will be essential. So you’ll hit another brick wall and return to the same situation.

  Option 2 – Ignore and continue using the free version of Google Analytics

  With this option, you’ll have to bear the business risks involved by basing decisions off of analytics reports that may or may not be updated. In this case, you may still get contacted about exceeding the limits. As the free service is provided for only up to 10 million hits, once you’ve gone over them, you’re violating what’s stipulated in the Terms of Service. 

  There’s also the warning that “… you may be prevented from accessing reports” (Data limits, n.d.). So while we may not know for certain what Google Analytics will do, in this case it may be better to be safe rather than sorry by acting quickly to resolve it. 

  Option 3 -The Matomo solution – a privacy-friendly Google Analytics alternative

  Upgrade to a web analytics platform that can handle your demanding data requirements. Save money while continuing to gain valuable insights by moving over to Matomo Analytics (recommended)

  This is where you can save up to USD130,000 a year. As well as that, the transition from Google Analytics to the Matomo Cloud is a seamless experience as setup and maintenance is taken care of by our experts.

  For example, you can get up to 25M hits for USD3,241/month (or USD38,900/year) on the Essentials plan.

  Or even 25M hits for USD4,991/month (or USD59,900/year) on the Business plan – which offers additional web analytics and conversion optimization resources.

  Matomo Cloud is a great option if you’re looking for a secure, cost-effective and powerful analytics solution. You also get what Google Analytics could never offer you : full control and ownership of your own data and privacy. 

  Try Matomo free for 21 days – no credit card required.

  No need to worry about losing your Google Analytics data because …

  Now you can import your historic Google Analytics data directly into your Matomo with the Google Analytics Importer tool. Simply follow the step-by-step guide to get started for free.

  Along with savings you can get :

  • A solution for the data limits issue forever. You choose the right plan to suit your data needs and adapt as you continue growing
  • 100% accurate data (no data sampling)
  • 100% data ownership of all your information without signing away your data to a third party
  • Powerful web analytics and conversion optimization features
  • Matomo Tag Manager
  • Easy setup
  • Support from Matomo’s specialists

  Learn more about Matomo Cloud pricing.

  

  Or go for Matomo On-Premise

  If you have the in-house infrastructure to support self-hosting Matomo on your own servers then there’s also the option of Matomo On-Premise. Here you’ll get full security knowing the data is on your own servers. 

  Setup will also require technical knowledge. There will also be costs associated with acquiring your own servers, and keeping up with regular maintenance and updates. With On-Premise you get maximum flexibility, with no data limits whatsoever. But if you’re coming over from Google Analytics and don’t have the infrastructure and team to host On-Premise, the Matomo Cloud could be right for you.

  Learn more about Matomo On-Premise.

  Where do you go from here ?

  Getting 10 millions hits per month is no small feat, it’s actually pretty fantastic. But if it means having to shell out USD150,000 just to be able to continue with Google Analytics, we feel your problem could be fixed with Matomo Cloud. You could then put the rest of the money you save to better use.

  If you choose Matomo, you now have the option to : 

  • Raise your data limits for a fraction of Google Analytics 360’s price
  • Get a comprehensive range of analytics features for the most impactful insights to ensure your website continues excelling
  • Get data that’s not sampled – meaning 100% accuracy in your reports
  • Migrate your data easily with the help of Matomo’s support team

  We’ll have you covered. 

  By sharing with you the options and advice we gave to Mark, we hope you’ll be able to find a solution that makes your life easier and solves the issue of data restrictions forever.

  The team at Matomo is here to help you every step of the way to ensure a stress-free transition from Google Analytics if that is what works best for you.

  For next steps, check out our live online Matomo demo and start your free 21-day trial.

  References :

  [1] Terms of Service. (2018, July 24). In Google Analytics Terms of Service. Retrieved June 12, 2019, from https://www.google.com/analytics/terms/us.html

  [2] Data limits. (n.d.). In Analytics Help Data limits. Retrieved June 12, 2019, from https://support.google.com/analytics/answer/1070983?hl=en

• Announcing the first free software Blu-ray encoder

  25 avril 2010, par Dark Shikari — blu-ray, x264

  For many years it has been possible to make your own DVDs with free software tools. Over the course of the past decade, DVD creation evolved from the exclusive domain of the media publishing companies to something basically anyone could do on their home computer.

  But Blu-ray has yet to get that treatment. Despite the “format war” between Blu-ray and HD DVD ending over two years ago, free software has lagged behind. “Professional” tools for Blu-ray video encoding can cost as much as $100,000 and are often utter garbage. Here are two actual screenshots from real Blu-rays : I wish I was making this up.

  But today, things change. Today we take the first step towards a free software Blu-ray creation toolkit.

  Thanks to tireless work by Kieran Kunyha, Alex Giladi, Lamont Alston, and the Doom9 crowd, x264 can now produce Blu-ray-compliant video. Extra special thanks to The Criterion Collection for sponsoring the final compliance test to confirm x264′s Blu-ray compliance.

  With x264′s powerful compression, as demonstrated by the incredibly popular BD-Rebuilder Blu-ray backup software, it’s quite possible to author Blu-ray disks on DVD9s (dual-layer DVDs) or even DVD5s (single-layer DVDs) with a reasonable level of quality. With a free software encoder and less need for an expensive Blu-ray burner, we are one step closer to putting HD optical media creation in the hands of the everyday user.

  To celebrate this achievement, we are making available for download a demo Blu-ray encoded with x264, containing entirely free content !

  On this Blu-ray are the Open Movie Project films Big Buck Bunny and Elephant’s Dream, available under a Creative Commons license. Additionally, Microsoft has graciously provided about 6 minutes of lossless HD video and audio (from part of a documentary project) under a very liberal license. This footage rounds out the Blu-ray by adding some difficult live-action content in addition to the relatively compressible CGI footage from the Open Movie Project. Finally, we used this sound sample, available under a Creative Commons license.

  You may notice that the Blu-ray image is only just over 2GB. This is intentional ; we have encoded all the content on the disk at appropriate bitrates to be playable from an ordinary 4.7GB DVD. This should make it far easier to burn a copy of the Blu-ray, since Blu-ray burners and writable media are still relatively rare. Most Blu-ray players will treat a DVD containing Blu-ray data as a normal Blu-ray disc. A few, such as the Playstation 3, will not, but you can still play it as a data disc.

  Finally, note that (in accordance with the Blu-ray spec) the disc image file uses the UDF 2.5 filesystem, which may be incompatible with some older virtual drive and DVD burning applications. You’ll also need to play it on an actual Blu-ray player if you want to get the menus and such working correctly. If you’re looking to play it on a PC, a free trial of Arcsoft TMT is available here.

  What are you waiting for ? Grab a copy today !

  UPDATE : Here is an AVCHD-compliant version of the above, which should work better when burned on a DVD-5 instead of a BD-R. (mirror)
  

  What’s left before we have a fully free software Blu-ray creation toolkit ? Audio is already dealt with ; AC3 audio (aka Dolby Digital), the format used in DVD, is still supported by Blu-ray, and there are many free software AC3 encoders. The primary missing application is a free software Blu-ray authoring tool, to combine the video and audio streams to create a Blu-ray file structure with the menus, chapters, and so forth that we have all come to expect. But the hardest part is dealt with : we can now create compatible video and audio streams.

  In the meantime, x264 can be used to create streams to be authored using Blu-Print, Scenarist, Encore or other commercial authoring tools.

  More detailed documentation on the new Blu-ray support and how to use it can be found in the official commit message. Do keep in mind that you have to export to raw H.264 (not MKV or MP4) or else the buffering information will be slightly incorrect. Finally, also note that the encoding settings given as an example are not a good choice for general-purpose encoding : they are intentionally crippled by Blu-ray restrictions, which will significantly reduce compression for ordinary non-Blu-ray encoding.

  In addition to Blu-ray support, the aforementioned commit comes with a lot of fun extras :

  x264 now has native variable-framerate ratecontrol, which makes sure your encodes get a correct target bitrate and proper limiting of maximum bitrate even if the duration of every frame is different and the “framerate” is completely unknown. This helps a lot when encoding from variable-framerate container formats such as FLV and WMV, along with variable-framerate content such as anime.

  x264 now supports pulldown (telecine) in much the same fashion as it is handled in MPEG-2. The calling application can pass in flags representing how to display a frame, allowing easy transcoding from MPEG-2 sources with pulldown, such as broadcast television. The x264 commandline app contains some examples of these (such as the common 3:2 pulldown pattern).

  x264 now also exports HRD timing information, which is critical for compliant transport stream muxing. There is currently an active project to write a fully DVB-compatible free software TS muxer that will be able to interface with x264 for a seamless free software broadcast system. It will likely also be possible to repurpose this muxer as part of a free software Blu-ray authoring package.

  All of this is now available in the latest x264.

  http://mirror05.x264.nl/Dark/bluray%20fail.png

• Announcing the first free software Blu-ray encoder

  25 avril 2010, par Dark Shikari — blu-ray, x264

  For many years it has been possible to make your own DVDs with free software tools. Over the course of the past decade, DVD creation evolved from the exclusive domain of the media publishing companies to something basically anyone could do on their home computer.

  But Blu-ray has yet to get that treatment. Despite the “format war” between Blu-ray and HD DVD ending over two years ago, free software has lagged behind. “Professional” tools for Blu-ray video encoding can cost as much as $100,000 and are often utter garbage. Here are two actual screenshots from real Blu-rays : I wish I was making this up.

  But today, things change. Today we take the first step towards a free software Blu-ray creation toolkit.

  Thanks to tireless work by Kieran Kunyha, Alex Giladi, Lamont Alston, and the Doom9 crowd, x264 can now produce Blu-ray-compliant video. Extra special thanks to The Criterion Collection for sponsoring the final compliance test to confirm x264′s Blu-ray compliance.

  With x264′s powerful compression, as demonstrated by the incredibly popular BD-Rebuilder Blu-ray backup software, it’s quite possible to author Blu-ray disks on DVD9s (dual-layer DVDs) or even DVD5s (single-layer DVDs) with a reasonable level of quality. With a free software encoder and less need for an expensive Blu-ray burner, we are one step closer to putting HD optical media creation in the hands of the everyday user.

  To celebrate this achievement, we are making available for download a demo Blu-ray encoded with x264, containing entirely free content !

  On this Blu-ray are the Open Movie Project films Big Buck Bunny and Elephant’s Dream, available under a Creative Commons license. Additionally, Microsoft has graciously provided about 6 minutes of lossless HD video and audio (from part of a documentary project) under a very liberal license. This footage rounds out the Blu-ray by adding some difficult live-action content in addition to the relatively compressible CGI footage from the Open Movie Project. Finally, we used this sound sample, available under a Creative Commons license.

  You may notice that the Blu-ray image is only just over 2GB. This is intentional ; we have encoded all the content on the disk at appropriate bitrates to be playable from an ordinary 4.7GB DVD. This should make it far easier to burn a copy of the Blu-ray, since Blu-ray burners and writable media are still relatively rare. Most Blu-ray players will treat a DVD containing Blu-ray data as a normal Blu-ray disc. A few, such as the Playstation 3, will not, but you can still play it as a data disc.

  Finally, note that (in accordance with the Blu-ray spec) the disc image file uses the UDF 2.5 filesystem, which may be incompatible with some older virtual drive and DVD burning applications. You’ll also need to play it on an actual Blu-ray player if you want to get the menus and such working correctly. If you’re looking to play it on a PC, a free trial of Arcsoft TMT is available here.

  What are you waiting for ? Grab a copy today !

  UPDATE : Here is an AVCHD-compliant version of the above, which should work better when burned on a DVD-5 instead of a BD-R. (mirror)
  

  What’s left before we have a fully free software Blu-ray creation toolkit ? Audio is already dealt with ; AC3 audio (aka Dolby Digital), the format used in DVD, is still supported by Blu-ray, and there are many free software AC3 encoders. The primary missing application is a free software Blu-ray authoring tool, to combine the video and audio streams to create a Blu-ray file structure with the menus, chapters, and so forth that we have all come to expect. But the hardest part is dealt with : we can now create compatible video and audio streams.

  In the meantime, x264 can be used to create streams to be authored using Blu-Print, Scenarist, Encore or other commercial authoring tools.

  More detailed documentation on the new Blu-ray support and how to use it can be found in the official commit message. Do keep in mind that you have to export to raw H.264 (not MKV or MP4) or else the buffering information will be slightly incorrect. Finally, also note that the encoding settings given as an example are not a good choice for general-purpose encoding : they are intentionally crippled by Blu-ray restrictions, which will significantly reduce compression for ordinary non-Blu-ray encoding.

  In addition to Blu-ray support, the aforementioned commit comes with a lot of fun extras :

  x264 now has native variable-framerate ratecontrol, which makes sure your encodes get a correct target bitrate and proper limiting of maximum bitrate even if the duration of every frame is different and the “framerate” is completely unknown. This helps a lot when encoding from variable-framerate container formats such as FLV and WMV, along with variable-framerate content such as anime.

  x264 now supports pulldown (telecine) in much the same fashion as it is handled in MPEG-2. The calling application can pass in flags representing how to display a frame, allowing easy transcoding from MPEG-2 sources with pulldown, such as broadcast television. The x264 commandline app contains some examples of these (such as the common 3:2 pulldown pattern).

  x264 now also exports HRD timing information, which is critical for compliant transport stream muxing. There is currently an active project to write a fully DVB-compatible free software TS muxer that will be able to interface with x264 for a seamless free software broadcast system. It will likely also be possible to repurpose this muxer as part of a free software Blu-ray authoring package.

  All of this is now available in the latest x264.

  http://mirror05.x264.nl/Dark/bluray%20fail.png