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• Exceeded GA’s 10M hits data limit, now what ?

  21 juin 2019, par Joselyn Khor
  Exceeded GA’s 10M hits data limit, now what ? Matomo has the answers

  “Your data volume (1XXM hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, we will stop processing new data on XXX 21, 2019. Learn more about possible solutions.”

  Yikes. Alarm bells were ringing when a Google Analytics free user came to us faced with this notice. Let’s call him ‘Mark’. Mark had reached the limits on the data he could collect through Google Analytics and was shocked by the limited options available to fix the problem, without blowing the budget. The thoughts racing through his head were :

  • “What happens to all my data ?”
  • “What if Google starts charging USD150K now ?”

  Then he came across Matomo and decided to get in touch with our support team …

  “Can you fix this issue ?” he asked us.

  “Absolutely !” we said.

  We’ll get back to helping Mark in a minute. For now let’s go over why this was such a dilemma for him.

  In order to resolve this data limits issue, one of the solutions was for him to upgrade to Google Analytics 360, which meant shelling out USD150,000 per year for their 1 billion hits per month option. Going from free to USD150,000 was too much of a stretch for a growing company.

  “Your data volume (1XXM hits) exceeds the limit of 10M hits per month …”, what did this message mean ?

  With the free version, Mark could collect up to 10 million “hits” per month, per account. Going over meant Google Analytics could stop collecting any more data for free as outlined in their Terms.

  Google Analytics’ Terms of Service (2018, sec. 2) states, “Subject to Section 15, the Service is provided without charge to You for up to 10 million Hits per month per account.”[1]

  In general, what’s a "hit" ?

  Data being sent to Google Analytics. It can be a transaction, event, social interaction or pageview - these all produce what Google calls a “hit”.

  

  And their Analytics Help Data Limits (n.d.) support page makes clear that : “If a property sends more hits per month to Analytics than allowed by the Analytics Terms of Service, there is no assurance that the excess hits will be processed. If the property’s hit volume exceeds this limit, a warning may be displayed in the user interface and you may be prevented from accessing reports.”[2]

  

  Possible solutions

  So the possible solutions given by Google Analytics’ Data Limits support page were (also shown in image below) :

  • To pay USD150K to upgrade to Google Analytics 360
  • To send fewer hits by setting up sampling
  • Or choose the slightly less relevant option to upgrade mobile app tracking to Google Analytics for Firebase.

  Without the means to pay, the free version was fast becoming inaccessible for Mark as he was facing a future where he risked no longer having access to up-to-date data used in his business’ reporting.

  Mark was facing a problem that potentially didn’t have a cost-effective solution.

  

  So what can you really do about it ?

  This is where we can help provide some assistance. If you’re reading this article, we’ll assume you can relate to Mark and share with you the advice on options we gave him.

  Options :

  One option posed by Google is for you to send fewer hits by auditing your data collection processes

  If you really don’t have the budget, you’ll need to reassess your data collection priorities and go over your strategies to see what is necessary to track, and what isn’t.

  • Make sure you know what you’re tracking and why. Look at what websites are being tracked by Google and into what properties.
  • Go through what data you’re tracking and decide what is or isn’t of value.
  • Set up data sampling, this however, will lead to inaccurate data.

  From here you can start to course correct. If you’ve found data you’re not using for analysis, get rid of these events/pageviews in your Google Analytics.

  But the limitations here are that eventually, you’re going to run out of irrelevant metrics and everything you’re tracking will be essential. So you’ll hit another brick wall and return to the same situation.

  Option 2 – Ignore and continue using the free version of Google Analytics

  With this option, you’ll have to bear the business risks involved by basing decisions off of analytics reports that may or may not be updated. In this case, you may still get contacted about exceeding the limits. As the free service is provided for only up to 10 million hits, once you’ve gone over them, you’re violating what’s stipulated in the Terms of Service. 

  There’s also the warning that “… you may be prevented from accessing reports” (Data limits, n.d.). So while we may not know for certain what Google Analytics will do, in this case it may be better to be safe rather than sorry by acting quickly to resolve it. 

  Option 3 –The Matomo solution. Upgrade to a web analytics platform that can handle your demanding data requirements

  Save money while continuing to gain valuable insights by moving over to Matomo Analytics (recommended)

  This is where you can save up to USD130,000 a year. As well as that, the transition from Google Analytics to the Matomo Cloud is a seamless experience as setup and maintenance is taken care of by our experts.

  For example, you can get up to 15M pageviews for USD1,612.50/month (or USD19,350/year) on the Essentials plan.

  Or even 25M pageviews for USD2400/month (or USD24000/year) on the Business plan – which offers additional web analytics and conversion optimization resources.

  Matomo Cloud is a great option if you’re looking for a secure, cost-effective and powerful analytics solution. You also get what Google Analytics could never offer you : full control and ownership of your own data and privacy. 

  No need to worry about losing your Google Analytics data because …

  Now you can import your historic Google Analytics data directly into your Matomo with the Google Analytics Importer tool. Simply follow the step-by-step guide to get started for free.

  Along with savings you can get :

  • A solution for the data limits issue forever. You choose the right plan to suit your data needs and adapt as you continue growing
  • 100% accurate data (no data sampling)
  • 100% data ownership of all your information without signing away your data to a third party
  • Powerful web analytics and conversion optimization features
  • Matomo Tag Manager
  • Easy setup
  • Support from Matomo’s specialists

  Learn more about Matomo Cloud pricing.

  

  Or go for Matomo On-Premise

  If you have the in-house infrastructure to support self-hosting Matomo on your own servers then there’s also the option of Matomo On-Premise. Here you’ll get full security knowing the data is on your own servers. 

  Setup will also require technical knowledge. There will also be costs associated with acquiring your own servers, and keeping up with regular maintenance and updates. With On-Premise you get maximum flexibility, with no data limits whatsoever. But if you’re coming over from Google Analytics and don’t have the infrastructure and team to host On-Premise, the Matomo Cloud could be right for you.

  Learn more about Matomo On-Premise.

  Where do you go from here ?

  Getting 10 millions hits per month is no small feat, it’s actually pretty fantastic. But if it means having to shell out USD150,000 just to be able to continue with Google Analytics, we feel your problem could be fixed with Matomo Cloud. You could then put the rest of the money you save to better use.

  If you choose Matomo, you now have the option to : 

  • Raise your data limits for a fraction of Google Analytics 360’s price
  • Get a comprehensive range of analytics features for the most impactful insights to ensure your website continues excelling
  • Get data that’s not sampled – meaning 100% accuracy in your reports
  • Migrate your data easily with the help of Matomo’s support team

  We’ll have you covered. 

  By sharing with you the options and advice we gave to Mark, we hope you’ll be able to find a solution that makes your life easier and solves the issue of data restrictions forever.

  The team at Matomo is here to help you every step of the way to ensure a stress-free transition from Google Analytics if that is what works best for you.

  For next steps, why not check out our pricing page to see what could suit your needs !

  References :

  [1] Terms of Service. (2018, July 24). In Google Analytics Terms of Service. Retrieved June 12, 2019, from https://www.google.com/analytics/terms/us.html

  [2] Data limits. (n.d.). In Analytics Help Data limits. Retrieved June 12, 2019, from https://support.google.com/analytics/answer/1070983?hl=en

• Fun With Tablets And Amazon’s App Store

  24 décembre 2011, par Multimedia Mike — General, amazon, android, app store, cyanogenmod, ios, smurfs, tablet

  I bought an Android tablet a few months ago. It is less expensive than the best tablets but no where near the bottom end of the market. I think it’s pretty good. However, one downside is that it’s not “certified” to use Google’s official marketplace. That would seem to be somewhat limiting, however…

  Enter Amazon’s Android App Store
  Amazon got into the business of selling Android Apps some time ago. I started experimenting with this on a Nexus One phone that Google gave me. When I installed the App Store on the Android tablet and logged in, I was pleasantly surprised to see all of my Amazon apps ready for downloading onto the tablet.

  So I have an App Store for use with this Android tablet.

  Anyway, the reason I bring this up is because I managed to screw up this tablet in an unusual and humorous manner. You might be wondering if an app downloaded from the Amazon App Store requires the App Store to be present in order to run. The answer is : Oh yeah ! It works like this :

  
  
  

  This means that if — perhaps out of curiosity, for example — you login to the Amazon App Store, download an app, install it, and then subsequently log out of the App Store or uninstall it altogether, the downloaded app will decline to run until you log back into the store.

  Here’s the thing– I wanted to provide a minimal level of security for my Android tablet. At the very least, I wished to lock the Amazon App Store itself since Amazon is famously (and, let’s face it, understandably) reluctant to deliberately add any friction to their shopping processes. I.e., without any external protection app, the App Store app would allow anyone to purchase any app using my tablet.

  So I purchased App Protector Pro from the Amazon App Store and it worked quite well. By default, it also password protects against modifying any system settings as well as installing new apps.

  So, here’s where I screwed up : App Protector Pro was doing its faithful duty and I uninstalled the Amazon App Store as an experiment. Suddenly, no apps obtained from the App Store would work unless I reinstalled the App Store. Okay, fair enough, except for one thing– App Protector Pro wouldn’t run without the App Store. Well, it did, it started to, tried to, but then exited. So I couldn’t re-install the App Store :

  
  
  Oops
  

  I eventually learned how to perform a factory reset of the unit which solved the problem. And, as indicated earlier, all of my apps were available for me to re-download.

  Modding, Cyanogen-style
  Open source aficionados will likely point out that there are alternate firmware options which allow me to take control of my Android tablet in a free and open manner. Among these options is CyanogenMod. After I got stuck in the situation described above, I thought I would have to resort to such an option.

  On the plus side, researching alternative firmware options is what taught me to boot the device into a recovery mode and ultimately restore to a factory default setting. But if you’ll allow me to indulge in a mini-rant regarding accessibility of open source software : I was more than a little frustrated in trying to understand what CyanogenMod could possibly offer me. Their homepage says it’s “an aftermarket firmware”. I’m not entirely sure what that means or how it can benefit me. Fortunately, they have a full feature list linked from the front page. They are, in order : Lockscreen gestures, phone goggles, OpenVPN, incognito mode, themes support, and DSP equalizer. I can’t say that any of those really add any value for me. I’d love to know if CyanogenMod supports Google Android Market and various other Google apps (such as maps and GMail). That’s a question that I can’t seem to find the answer to.

  The themes feature opens another old wound for me. Back around 1999 when I was first getting into Linux in a serious way, I remember that themes were a big theme at the Linux User Groups I would attend. I also remember lots are online articles at the time that emphasized how highly customizable the Linux desktop was in comparison to Windows 9x. I was bothered for 2 reasons : First, I thought there were more pressing problems that needed to be addressed in Linux ; and second, none of these customization options seemed particularly straightforward ; many apparently required hours of compiling and tinkering.

  Small digression. Anyway, back to CyanogenMod, I was glad to see that they prominently display a button in order to “View Video Tour”. Ah, internet video has us so spoiled these days. I was eager to see this aftermarket firmware in action to see what it could do for me. However, the link leads to… a forum post ? The thread seems to discuss how it would be a cool idea if the community could put together a video tour. At this point, the investigation just seems bizarre. It feels like a bunch of kids doing their best to do things the grown-up way.

  Okay, sorry, rant over. I try to stay positive these days. I’m sure the CyanogenMod folks are doing great, fun, and interesting work on their project. The problems they choose to solve might lack mainstream appeal, however.

  Free iPad
  Ultimately, I recently unloaded the little Android tablet because, well… when a free iPad comes your way, lower spec tablets feel a little silly to keep around. Yeah, it’s great to play around with. Though here’s one unsettling thing I noticed about Apple’s App Store. While browsing for worthwhile games to indulge in, I noticed that they had a section for “Top Grossing Games”. This was a separate list from the “Top Apps” charts. I found the list weird for 2 reasons : 1) Why do I care which games are raking in the most cash ? How does this communicate value to me, personally ? Seriously, why would I base a purchasing decision around which vendor has earned the most money ?

  Anyway, let’s move on to reason #2 this was scary : Most of the games in this list had a price of FREE. One of them was that Capcom Smurfs game that stirred up controversy some months ago because of kids making unsupervised in-app purchases of virtual smurfberries. I tend to think that a top-grossing, free to play game is probably one that heavily encourages in-app purchases. Strange how this emerging trend actually encourages me to seek out games from the “top paid” list vs. “top free”.

• Q&A : An interview with Matomo founder, Matthieu Aubry

  20 novembre 2018, par Joselyn Khor — About, Community

  Hey everyone ! Joselyn here. As always the views of our community remain top of mind. So to make sure you guys know the thinking behind these new projects, we reached out to Matomo’s founder, Matthieu, to ask questions you might want answered. Please check it out below !

  Hi guys, it’s Matthieu ! Here to answer some questions about the rebrand and the future of Matomo and Innocraft.

  What’s upcoming ?

  We’ve been busy implementing our rebrand into all aspects of Matomo and there’s also our new website, which is launching today ! The new website will help people better understand what Matomo is and how they can benefit from using modern web analytics.

  Why was Matomo and Innocraft brought onto one website ?

  In the past the separation caused a bit of confusion so we’re taking this as a chance to unite both the business brand, Innocraft and community brand, Matomo, on one website. Putting our focus on one brand, Matomo, makes it easier for people to see us with fresh eyes. We have a community side as well as a business side and while the community is still incredibly important to us, we find we have a powerful analytics tool that is capable of helping businesses too.

  Is Matomo becoming commercial or turning corporate ?

  No. nothing is changing. Matomo is still an open-source project and community. Although we’ll have a pricing page and “start free trial” on the new website brought over from Innocraft.cloud, the Matomo community will still play the biggest part on the Matomo website. We have dedicated sections focused on Community and On-Premise.

  The rebrand exercise helped us gain a refreshed perspective. After reflecting on how far we’ve come, we can feel more confident about Matomo Analytics itself as a platform. We believe it’s a great chance to bring that confidence into the brand and vision. We are proud that it’s an awesome open-source platform and at the same time it’s also powerful as a tool for businesses.

  Why is there no ‘download for free’ button on the homepage ?

   

  
  We feel many users coming to the site will get confused about our hosting options (Cloud and On-Premise) which is something you don’t usually consider when choosing an analytics tool.

  The reason for us to not have that button is when people see a “download for free” button on the homepage next to a “try it for free” button, it creates confusion. For those who do choose to download Matomo often become confused when they are left with a .zip file unaware how to install it and the technical requirements of self-hosting. We feel presenting our users with the simplest installation option first will give them the best chance possible to try Matomo to its full potential, without cost.

  And you can still find the link to Download Matomo in the footer of each page.
  

   

  Is Matomo still free to download and have forever ?

  Absolutely. The free open-source download can be found on the On-Premise section of the website, or download Matomo here.

  Why is it important to have a business behind the project ?

  There’s the reality that we have to make money in order for the Matomo project to survive … and thrive. The reason we still need a business side (Innocraft) is to fund and sustain the Matomo project. Whenever people purchase premium features, this helps finance the development of Matomo for our community.

  Because of the business we’re able to continually maintain and develop Matomo for you guys as well as future users. For example, the next release Matomo 3.8.0 is already mostly developed and will bring lots of interesting features too, like the two-factor authentication, Brute Force Protection, failed tracking requests reporting, lots of JavaScript tracker improvements, a new total summary row below reports, and many more security fixes, bug fixes, and other new features.

  So we see a business being very helpful in supporting our open-source community. Without a business side, our free, open-source project would not be able to survive.

  How will you protect the Matomo project ?

  We’ve ensured the Matomo project will be protected for the future as we wish to turn it into a not-for-profit foundation.

  We’ve also got a safeguard where the open-source code will stay under a GPL license forever. This is so we can guarantee, that no matter what happens, the Matomo project itself will stay completely free software.

  Is there a way for people to help ?

  There are heaps of ways to help ! You can help other Matomo users in the forums, contribute to fixes on GitHub, leave a great review (e.g. alternativeTo), help look for bugs with our Security Bounty Programme or participate and spread the word about Matomo in our community social media pages – Mastodon, Facebook, Twitter. Telling your friends about us would be very helpful too !

  What’s planned for the future ?
  We’ve worked hard to become the #1 open-source analytics platform (1.4 million websites use Matomo today), but now we need to empower even more individuals and businesses to take back control of their own data.

  Showing our community that we have a powerful platform is crucial, but alongside that our values are what define us. User privacy is still of utmost importance and we’re here to make it known that power needs to rest in the hands of people and not large corporations.

  You can rest easy knowing you’re doing your part in using trustworthy and dependable tools. By joining many other companies who are growing this movement to decentralise the Internet, we can build a safer, online world together.

  Join this analytics revolution and let us know what you think about Matomo !