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Sur d’autres sites (7748)

  • avutil/file_open : avoid file handle inheritance on Windows

    29 octobre 2015, par Tobias Rapp
    avutil/file_open : avoid file handle inheritance on Windows
    

    Avoids inheritance of file handles on Windows systems similar to the
    O_CLOEXEC/FD_CLOEXEC flag on Linux.

    Fixes file lock issues in Windows applications when a child process
    is started with handle inheritance enabled (standard input/output
    redirection) while a FFmpeg transcoding is running in the parent
    process.

    Links relevant to the subject :

    https://msdn.microsoft.com/en-us/library/w7sa2b22.aspx

    Describes the _wsopen() function and the O_NOINHERIT flag. File handles
    opened by _wsopen() are inheritable by default.

    https://msdn.microsoft.com/en-us/library/windows/desktop/ms682425%28v=vs.85%29.aspx

    Describes handle inheritance when creating new processes. Handle
    inheritance must be enabled (bInheritHandles = TRUE) e.g. when you want
    to pass handles for stdin/stdout via lpStartupInfo.

    Signed-off-by : Tobias Rapp <t.rapp@noa-audio.com>
    Signed-off-by : Michael Niedermayer <michael@niedermayer.cc>

    • [DH] libavutil/file_open.c
  • My SBC Collection

    31 décembre 2023, par Multimedia Mike — General

    Like many computer nerds in the last decade, I have accumulated more than a few single-board computers, or “SBCs”, which are small computers based around a system-on-a-chip (SoC) that nearly always features an ARM CPU at its core. Surprisingly few of these units are Raspberry Pi units, though that brand has come to exemplify and dominate the product category.

    Also, as is the case for many computer nerds, most of these SBCs lay fallow for years at a time. Equipped with an inexpensive lightbox that I procured in the last year, I decided I could at least create glamour shots of various units and catalog them in a blog post.

    While Raspberry Pi still enjoys the most mindshare far and away, and while I do have a few Raspberry Pi units in my inventory, I have always been a bigger fan of the ODROID brand, which works with convenient importers around the world (in the USA, I can vouch for Ameridroid, to whom I’ve forked over a fair amount of cash for these computing toys).

    As mentioned, Raspberry Pi undisputedly has the most mindshare of all these SBC brands and I often wonder why… and then I immediately remind myself that it has the biggest ecosystem, and has a variety of turnkey projects and applications (such as Pi-hole and PiVPN) that promise a lower barrier to entry — as well as a slightly lower price point — than some of these other options. ODROID had a decent ecosystem for awhile, especially considering the monthly ODROID Magazine, though that ceased publication in July 2020. The Raspberry Pi and its variants were famously difficult to come by due to the global chip shortage from 2021-2023. Meanwhile, I had no trouble procuring these boards during the same timeframe.

    So let’s delve into the collection…

    Cubieboard
    The Raspberry Pi came out in 2012 and by 2013 I was somewhat coveting one to hack on. Finally ! An accessible ARM platform to play with. I had heard of the BeagleBoard for years but never tried to get my hands on one. I was thinking about taking the plunge on a new Raspberry Pi, but a colleague told me I should skip that and go with this new hotness called the Cubieboard, based on an Allwinner SoC. The big value-add that this board had vs. a Raspberry Pi was that it had a SATA adapter. Although now that it has been a decade, it only now occurs to me to quander whether it was true SATA or a USB-to-SATA bridge. Looking it up now, I’m led to believe that the SoC supported the functionality natively.

    Anyway, I did get it up and running but never did much with it, thus setting the tone for future SBC endeavors. No photos because I gave it to another tech enthusiast years ago, whose SBC collection dwarfs my own.

    ODROID-XU4
    I can’t recall exactly when or how I first encountered the ODROID brand. I probably read about it on some enthusiast page or another circa 2014 and decided to try one out. I eventually acquired a total of 3 of these ODROID-XU4 units, each with a different case, 1 with a fan and 2 passively-cooled :

    Collection of ODROID-XU4 SBCs

    Collection of ODROID-XU4 SBCs

    This is based on the Samsung Exynos 5422 SoC, the same series as was used in their Note 3 phone released in 2013. It has been a fun chip to play with. The XU4 was also my first introduction to the eMMC storage solution that is commonly supported on the ODROID SBCs (alongside micro-SD). eMMC offers many benefits over SD in terms of read/write speed as well as well as longevity/write cycles. That’s getting less relevant these days, however, as more and more SBCs are being released with direct NVMe SSD support.

    I had initially wanted to make a retro-gaming device built on this platform (see the handheld section later for more meditations on that). In support of this common hobbyist goal, there is this nifty case XU4 case which apes the aesthetic of the Nintendo N64 :

    ODROID-XU4 N64-style case

    ODROID-XU4 N64-style case

    It even has a cool programmable LCD screen. Maybe one day I’ll find a use for it.

    For awhile, one of these XU4 units (likely the noisy, fan-cooled one) was contributing results to the FFmpeg FATE system.

    While it features gigabit ethernet and a USB3 port, I once tried to see if I could get 2 Gbps throughput with the unit using a USB3-gigabit dongle. I had curious results in that the total amount of traffic throughput could never exceed 1 Gbps across both interfaces. I.e., if 1 interface was dealing with 1 Gbps and the other interface tried to run at 1 Gbps, they would both only run at 500 Mbps. That remains a mystery to me since I don’t see that limitation with Intel chips.

    Still, the XU4 has been useful for a variety of projects and prototyping over the years.

    ODROID-HC2 NAS
    I find that a lot of my fellow nerds massively overengineer their homelab NAS setups. I’ll explore this in a future post. For my part, people tend to find my homelab NAS solution slightly underengineered. This is the ODROID-HC2 (the “HC” stands for “Home Cloud”) :

    ODROID-HC2 NAS

    ODROID-HC2 NAS

    It has the same guts as the ODROID-XU4 except no video output and the USB3 function is leveraged for a SATA bridge. This allows you to plug a SATA hard drive directly into the unit :

    ODROID-HC2 NAS uncovered

    ODROID-HC2 NAS uncovered

    Believe it or not, this has been my home NAS solution for something like 6 or 7 years now– I don’t clearly remember when I purchased it and put it into service.

    But isn’t this sort of irresponsible ? What about a failure of the main drive ? That’s why I have an external drive connected for backing up the most important data via rsync :

    ODROID-HC2 NAS backup enclosure

    ODROID-HC2 NAS backup enclosure

    The power consumption can’t be beat– Profiling for a few weeks of average usage worked out to 4.5 kWh for the ODROID-HC2… per month.

    ODROID-C2
    I was on a kick of ordering more SBCs at one point. This is the ODROID-C2, equipped with a 64-bit Amlogic SoC :

    ODROID-C2

    ODROID-C2

    I had this on the FATE farm for awhile, performing 64-bit ARM builds (vs. the XU4’s 32-bit builds). As memory serves, it was unreliable and would occasionally freeze up.

    Here is a view of the eMMC storage through the bottom of the translucent case :

    Bottom of ODROID-C2 with view of eMMC storage

    Bottom of ODROID-C2 with view of eMMC storage

    ODROID-N2+
    Out of all my ODROID SBCs, this is the unit that I long to “get back to” the most– the ODROID-N2+ :

    ODROID-N2+

    ODROID-N2+

    Very capable unit that makes a great little desktop. I have some projects I want to develop using it so that it will force me to have a focused development environment.

    Raspberry Pi
    Eventually, I did break down and get a Raspberry Pi. I had a specific purpose in mind and, much to my surprise, I have stuck to it :

    Original Raspberry Pi

    Original Raspberry Pi

    I was using one of the ODROID-XU4 units as a VPN gateway. Eventually, I wanted to convert the XU4 to something else and I decided to run the VPN gateway as an appliance on the simplest device I could. So I procured this complete hand-me-down unit from eBay and went to work. This was also the first time I discovered the DietPi distribution and this box has been in service running Wireguard via PiVPN for many years.

    I also have a Raspberry Pi 3B+ kicking around somewhere. I used it as a Steam Link device for awhile.

    SOPINE + Baseboard
    Also procured when I was on this “let’s buy random SBCs” kick. The Pine64 SOPINE is actually a compute module that comes in the form factor of a memory module.

    Pine64 SOPINE Compute Module

    Pine64 SOPINE Compute Module

    Back to using Allwinner SoCs. In order to make this thing useful, you need to place it in something. It’s possible to get a mini-ITX form factor board that can accommodate 7 of these modules. Before going to that extreme, there is this much simpler baseboard which can also use eMMC for storage.

    Baseboard with SOPINE, eMMC, and heat sinks

    Baseboard with SOPINE, eMMC, and heat sinks

    I really need to find an appropriate case for this one as it currently performs its duty while sitting on an anti-static bag.

    NanoPi NEO3
    I enjoy running the DietPi distribution on many of these SBCs (as it’s developed not just for Raspberry Pi). I have also found their website to be a useful resource for discovering new SBCs. That’s how I found the NanoPi series and zeroed in on this NEO3 unit, sporting a Rockchip SoC, and photographed here with some American currency in order to illustrate its relative size :

    NanoPi NEO3

    NanoPi NEO3

    I often forget about this computer because it’s off in another room, just quietly performing its assigned duty.

    MangoPi MQ-Pro
    So far, I’ve heard of these fruits prepending the Greek letter pi for naming small computing products :

    • Raspberry – the O.G.
    • Banana – seems to be popular for hobbyist router/switches
    • Orange
    • Atomic
    • Nano
    • Mango

    Okay, so the AtomicPi and NanoPi names don’t really make sense considering the fruit convention.

    Anyway, the newest entry is the MangoPi. These showed up on Ameridroid a few months ago. There are 2 variants : the MQ-Pro and the MQ-Quad. I picked one and rolled with it.

    MangoPi MQ-Pro pieces arrive

    MangoPi MQ-Pro pieces arrive

    When it arrived, I unpacked it, assembled the pieces, downloaded a distro, tossed that on a micro-SD card, connected a monitor and keyboard to it via its USB-C port, got the distro up and running, configured the wireless networking with a static IP address and installed sshd, and it was ready to go as a headless server for an edge application.

    MangoPi MQ-Pro components, ready for assembly

    MangoPi MQ-Pro components, ready for assembly

    The unit came with no instructions that I can recall. After I got it set up, I remember thinking, “What is wrong with me ? Why is it that I just know how to do all of this without any documentation ?”

    MangoPi MQ-Pro in first test

    MangoPi MQ-Pro in first test

    Only after I got it up and running and poked around a bit did I realize that this SBC doesn’t have an ARM SoC– it’s a RISC-V SoC. It uses the Allwinner D1, so it looks like I came full circle back to Allwinner.

    MangoPi MQ-Pro with more US coinage for scale

    MangoPi MQ-Pro with more US coinage for scale

    So I now have my first piece of RISC-V hobbyist kit, although I learned recently from Kostya that it’s not that great for multimedia.

    Handheld Gaming Units
    The folks at Hardkernel have also produced a series of handheld retro-gaming devices called ODROID-GO. The first one resembled the original Nintendo Game Boy, came as a kit to be assembled, and emulated 5 classic consoles. It also had some hackability to it. Quite a cool little device, and inexpensive too. I have since passed it along to another gaming enthusiast.

    Later came the ODROID-GO Advance, also a kit, but emulating more devices. I was extremely eager to get my hands on this since it could emulate SNES in addition to NES. It also features a headphone jack, unlike the earlier model. True to form, after I received mine, it took me about 13 months before I got around to assembling it. After that, the biggest challenge I had was trying to find an appropriate case for it.

    ODROID-GO Advance with case and headphones

    ODROID-GO Advance with case and headphones

    Even though it may try to copy the general aesthetic and form factor of the Game Boy Advance, cases for the GBA don’t fit this correctly.

    Further, Hardkernel have also released the ODROID-GO Super and Ultra models that do more and more. The Advance, Super, and Ultra models have powerful SoCs and feature much more hackability than the first ODROID-GO model.

    I know that the guts of the Advance have been used in other products as well. The same is likely true for the Super and Ultra.

    Ultimately, the ODROID-GO Advance was just another project I assembled and then set aside since I like the idea of playing old games much more than actually doing it. Plus, the fact has finally crystalized in my mind over the past few years that I have never enjoyed handheld gaming and likely will never enjoy handheld gaming, even after I started wearing glasses. Not that I’m averse to old Game Boy / Color / Advance games, but if I’m going to play them, I’d rather emulate them on a large display.

    The Future
    In some of my weaker moments, I consider ordering up certain Banana Pi products (like the Banana Pi BPI-R2) with a case and doing my own router tricks using some open source router/firewall solution. And then I remind myself that my existing prosumer-type home router is doing just fine. But maybe one day…

    The post My SBC Collection first appeared on Breaking Eggs And Making Omelettes.

  • A Comprehensive Guide to Robust Digital Marketing Analytics

    15 novembre 2023, par Erin — Analytics Tips

    First impressions are everything. This is not only true for dating and job interviews but also for your digital marketing strategy. Like a poorly planned job application getting tossed in the “no thank you” pile, 38% of visitors to your website will stop engaging with your content if they find the layout unpleasant. Thankfully, digital marketers can access data that can be harnessed to optimise websites and turn those “no thank you’s” into “absolutely’s.”

    So, how can we transform raw data into valuable insights that pay off ? The key is web analytics tools that can help you make sense of it all while collecting data ethically. In this article, we’ll equip you with ways to take your digital marketing strategy to the next level with the power of web analytics.

    What are the different types of digital marketing analytics ?

    Digital marketing analytics are like a cipher into the complex behaviour of your buyers. Digital marketing analytics help collect, analyse and interpret data from any touchpoint you interact with your buyers online. Whether you’re trying to gauge the effectiveness of a new email marketing campaign or improve your mobile app layout, there’s a way for you to make use of the insights you gain.

    Icons representing the 8 types of digital marketing analytics

    As we go through the eight commonly known types of digital marketing analytics, please note we’ll primarily focus on what falls under the umbrella of web analytics. 

    1. Web analytics help you better understand how users interact with your website. Good web analytics tools will help you understand user behaviour while securely handling user data. 
    2. Learn more about the effectiveness of your organisation’s social media platforms with social media analytics. Social media analytics include user engagement, post reach and audience demographics. 
    3. Email marketing analytics help you see how email campaigns are being engaged with.
    4. Search engine optimisation (SEO) analytics help you understand your website’s visibility in search engine results pages (SERPs). 
    5. Pay-per-click (PPC) or campaign analytics measure the performance of paid advertising campaigns.
    6. Content marketing analytics focus on how your content is performing with your audience. 
    7. Customer analytics helps organisations identify and examine buyer behaviour to retain the biggest spenders. 
    8. Mobile app analytics track user interactions within mobile applications. 

    Choosing which digital marketing analytics tools are the best fit for your organisation is not an easy task. When making these decisions, it’s critical to remember the ethical implications of data collection. Although data insights can be invaluable to your organisation, they won’t be of much use if you lose the trust of your users. 

    Tips and best practices for developing robust digital marketing analytics 

    So, what separates top-notch, robust digital marketing analytics from the rest ? We’ve already touched on it, but a big part involves respecting user privacy and ethically handling data. Data security should be on your list of priorities, alongside conversion rate optimisation when developing a digital marketing strategy. In this section, we will examine best practices for using digital marketing analytics while retaining user trust.

    Lightbulb with a target in the center being struck by arrows

    Clear objectives

    Before comparing digital marketing analytics tools, you should define clear and measurable goals. Try asking yourself what you need your digital marketing analytics strategy to accomplish. Do you want to improve conversion rates while remaining data compliant ? Maybe you’ve noticed users are not engaging with your platform and want to fix that. Save yourself time and energy by focusing on the most relevant pain points and areas of improvement.

    Choose the right tools for the job

    Don’t just base your decision on what other people tell you. Take the tool for a test drive — free trials allow you to test features and user interfaces and learn more about the platform before committing. When choosing digital marketing analytics tools, look for ones that ensure data accuracy as well as compliance with privacy laws like GDPR.

    Don’t overlook data compliance

    GDPR ensures organisations prioritise data protection and privacy. You could be fined up to €20 million, or 4% of the previous year’s revenue for violations. Without data compliance practices, you can say goodbye to the time and money spent on digital marketing strategies. 

    Don’t sacrifice data quality and accuracy

    Inaccurate and low-quality data can taint your analysis, making it hard to glean valuable insights from your digital marketing analytics efforts. Many analytics tools only show sampled data or use AI and ML to fill data gaps, potentially compromising the accuracy and completeness of your analytics. 

    When your analytics are based on incomplete or inaccurate data, it’s like trying to assemble a puzzle with missing pieces—you might get a glimpse of the whole picture, but it’s never quite clear. Accurate data isn’t just helpful—it’s the backbone of smart marketing strategies. It lets you make confident decisions and enables precise targeting for greater impact.

    Communicate your findings

    Having insights is one thing ; effectively communicating complex data findings is just as important. Customise dashboards to display key metrics aligned with your objectives. Make sure to automate reports, allowing stakeholders to stay updated without manual intervention. 

    Understand the user journey

    To optimise your conversion rates, you need to understand the user journey. Start by analysing visitors interactions with your website — this will help you identify conversion bottlenecks in your sales or lead generation processes. Implement A/B testing for landing page optimisation, refining elements like call-to-action buttons or copy, and leverage Form Analytics to make informed, data-driven improvements to your forms.

    Continuous improvement

    Learn from the data insights you gain, and iterate your marketing strategies based on the findings. Stay updated with evolving web analytics trends and technologies to leverage new growth opportunities. 

    Why you need web analytics to support your digital marketing analytics toolbox

    You wouldn’t set out on a roadtrip without a map, right ? Digital marketing analytics without insights into how users interact with your website are just as useless. Used ethically, web analytics tools can be an invaluable addition to your digital marketing analytics toolbox. 

    The data collected via web analytics reveals user interactions with your website. These could include anything from how long visitors stay on your page to their actions while browsing your website. Web analytics tools help you gather and understand this data so you can better understand buyer preferences. It’s like a domino effect : the more you understand your buyers and user behaviour, the better you can assess the effectiveness of your digital content and campaigns. 

    Web analytics reveal user behaviour, highlighting navigation patterns and drop-off points. Understanding these patterns helps you refine website layout and content, improving engagement and conversions for a seamless user experience.

    Magnifying glass examining various screens that contain data

    Concrete CMS harnessed the power of web analytics, specifically Matomo’s Form Analytics, to uncover crucial insights within their user onboarding process. Their data revealed a significant issue : the “address” input field was causing visitors to drop off and not complete the form, severely impacting the overall onboarding experience and conversion rate.

    Armed with these insights, Concrete CMS made targeted optimisations to the form, resulting in a substantial transformation. By addressing the specific issue identified through Form Analytics, they achieved an impressive outcome – a threefold increase in lead generation.

    This case is a great example of how web analytics can uncover customer needs and preferences and positively impact conversion rates. 

    Ethical implications of digital marketing analytics

    As we’ve touched on, digital marketing analytics are a powerful tool to help better understand online user behaviour. With great power comes great responsibility, however, and it’s a legal and ethical obligation for organisations to protect individual privacy rights. Let’s get into the benefits of practising ethical digital marketing analytics and the potential risks of not respecting user privacy : 

    • If someone uses your digital platform and then opens their email one day to find it filled with random targeted ad campaigns, they won’t be happy. Avoid losing user trust — and facing a potential lawsuit — by informing users what their data will be used for. Give them the option to consent to opt-in or opt-out of letting you use their personal information. If users are also assured you’ll safeguard personal information against unauthorised access, they’ll be more likely to trust you to handle their data securely.
    • Protecting data against breaches means investing in technology that will let you end-to-end encrypt and securely store data. Other important data-security best practices include access control, backing up data regularly and network and physical security of assets.

    A fine line separates digital marketing analytics and misusing user data — many companies have gotten into big trouble for crossing it. (By big trouble, we mean millions of dollars in fines.) When it comes to digital marketing analytics, you should never cut corners when it comes to user privacy and data security. This balance involves understanding what data can be collected and what should be collected and respecting user boundaries and preferences.

    A balanced scale with a salesperson on one side and money/profit on the other

    Learn more 

    We discussed a lot of facets of digital marketing analytics, namely how to develop a robust digital marketing strategy while prioritising data compliance. With Matomo, you can protect user data and respect user privacy while gaining invaluable insights into user behaviour with 100% accurate data. Save your organisation time and money by investing in a web analytics solution that gives you the best of both worlds. 

    If you’re ready to begin using ethical and robust digital marketing analytics on your website, try Matomo. Start your 21-day free trial now — no credit card required.