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• Use Google Analytics and risk fines, after CJEU ruling on Privacy Shield

  27 août 2020, par Joselyn Khor — Privacy
  EU websites using Google Analytics and Facebook are being targeted by European privacy group noyb after the invalidation of the Privacy Shield. They filed a complaint against 101 websites for continuing to send data to the US. 

  “A quick analysis of the HTML source code of major EU webpages shows that many companies still use Google Analytics or Facebook Connect one month after a major judgment by the Court of Justice of the European Union (CJEU) - despite both companies clearly falling under US surveillance laws, such as FISA 702. Neither Facebook nor Google seem to have a legal basis for the data transfers.”

  

  The Privacy Shield previously allowed for EU data to be transferred to the US. However, this was invalidated by the Court of Justice of the European Union (CJEU) on July 16, 2020. The CJEU deemed it illegal for any websites to transfer the personal data of European citizens to the US. 

  They also made it clear in a press release that “data subjects can claim compensation for inadmissible data exports (marginal no. 143 of the judgment). This should in particular include non-material damage (“compensation for pain and suffering”) and must be of a deterrent amount under European law.” Which puts extra financial pressure on websites to take the new ruling seriously.

  Immediate action is required after Google Privacy Shield invalidation

  The Berlin Commissioner for Data Protection and Freedom of Information therefore calls on all those responsible under its supervision to observe the decision of the ECJ [CJEU]. Those responsible who transfer personal data to the USA - especially when using cloud services - are now required to immediately switch to service providers in the European Union or in a country with an adequate level of data protection.

  As the ruling is effective immediately, there’s a pressing need for websites using Google Analytics to act, or face getting fined.

  What does this mean for you ?

  If you’re using Google Analytics the safest bet is to stop using it immediately. 

  "Neither Google Analytics nor Facebook Connect are necessary for the operation of these websites and could therefore have been replaced or at least deactivated in the meantime."

  If you still need to use it, then you’ll need to inform your visitors via a clear consent screen. This banner needs to make clear their personal data will be sent to the US, and to educate them about any potential risk related to this. They will then need to explicitly agree to this. 

  Another downside of cookie consent screens is that you may also suffer a damaging loss of visitors. After implementing cookie consent best practices, the UK’s data regulator the Information Commissioner’s Office (ICO) found a 90% drop in traffic, “implying a ninety percent drop in opt-in rates.”

  With an acceptance rate for such consent screens being lower than 10% your analytics becomes guesswork rather than science. 

  Looking for a privacy-respecting alternative to Google Analytics ?

  Privacy compliant Matomo Analytics is one of the best Google Analytics alternatives availalble. 

  With Matomo you’re able to continue using analytics without facing the wrath of both the GDPR and the CJEU. Matomo On-Premise lets you choose where your data is stored, so you can ensure no data is processed in the US. 

  Matomo is privacy-friendly and can be tweaked to comply with all privacy laws. Including the GDPR, HIPAA, CCPA and PECR. The benefits of this include : not needing to use tracking or cookie consent screens (like with GA) ; and avoiding fines because no personal data is collected. You also get 100% accurate data and the ability to protect your user’s privacy.

  Download Matomo

  

  Is your EU business at risk of being fined for using Google Analytics ?

  Email

  Get our assessment guide

• Subtitling Sierra VMD Files

  1er juin 2016, par Multimedia Mike — Game Hacking

  I was contacted by a game translation hobbyist from Spain (henceforth known as The Translator). He had set his sights on Sierra’s 7-CD Phantasmagoria. This mammoth game was driven by a lot of FMV files and animations that have speech. These require language translation in the form of video subtitling. He’s lucky that he found possibly the one person on the whole internet who has just the right combination of skill, time, and interest to pull this off. And why would I care about helping ? I guess I share a certain camaraderie with game hackers. Don’t act so surprised. You know what kind of stuff I like to work on.

  The FMV format used in this game is VMD, which makes an appearance in numerous Sierra titles. FFmpeg already supports decoding this format. FFmpeg also supports subtitling video. So, ideally, all that’s necessary to support this goal is to add a muxer for the VMD format which can encode raw video and audio, which the format supports. Implement video compression as extra credit.

  The pipeline that I envisioned looks like this :

  
  

  

  VMD Subtitling Process

  
  

  “Trivial !” I surmised. I just never learn, do I ?

  The Plan
  So here’s my initial pitch, outlining the work I estimated that I would need to do towards the stated goal :

  1. Create a new file muxer that produces a syntactically valid VMD file with bogus video and audio data. Make sure it works with both FFmpeg’s playback system as well as the proper Phantasmagoria engine.
  2. Create a new video encoder that essentially operates in pass-through mode while correctly building a palette.
  3. Create a new basic encoder for the video frames.

  A big unknown for me was exactly how subtitle handling operates in FFmpeg. Thanks to this project, I now know. I was concerned because I was pretty sure that font rendering entails anti-aliasing which bodes poorly for keeping the palette count under 256 unique colors.

  Computer Science Puzzle
  When pondering how to process the palette, I was excited for the opportunity to exercise actual computer science. FFmpeg converts frames from paletted frames to full RGB frames. Then it needs to convert them back to paletted frames. I had a vague recollection of solving this problem once before when I was experimenting with a new paletted video codec. I seem to recall that I did the palette conversion in a very naive manner. I just used a static 256-element array and processed each RGB pixel of the frame, seeing if the value already occurred in the table (O(n) lookup) and adding it otherwise.
  

  There are more efficient algorithms, however, such as hash tables and trees. Somewhere along the line, FFmpeg helpfully acquired a rarely-used tree data structure, which was perfect for this project.

  So I was pretty pleased with this optimization. Too bad this wouldn’t survive to the end of the effort.

  Another palette-related challenge was the fact that a group of pictures would be accumulating a new palette but that palette needed to be recorded before the group. Thus, the muxer needed to have extra logic to rewind the file when the video encoder transmitted a palette change.

  Video Compression
  VMD has a few methods in its compression toolbox. It can use interframe differencing, it has some RLE, or it can code a frame raw. It can also use a custom LZ-like format on top of these. For early prototypes, I elected to leave each frame coded raw. After the concept was proved, I implemented the frame differencing.

  
  

  

  
  Top frame compared with the middle frame yields the bottom frame : red pixels indicate changes
  

  Encoding only those red dots in between vast runs of unchanged pixels yielded a vast measurable improvement. The next step was to try wiring up FFmpeg’s existing LZ compression facilities to the encoder. This turned out to be implausible since VMD’s LZ variant has nothing to do with anything FFmpeg already provides. Fortunately, the LZ piece is not absolutely required and the frame differencing + RLE provides plenty of compression.

  Subtitling
  I’ve never done anything, multimedia programming-wise, concerning subtitles. I guess all the entertainment I care about has always been in my native tongue. What a good excuse to program outside of my comfort zone !

  First, I needed to know how to access FFmpeg’s subtitling facilities. Fortunately, The Translator did the legwork on this matter so I didn’t have to figure it out.

  However, I intuitively had misgivings about this phase. I had heard that the subtitling process performs anti-aliasing. That means that the image would need to be promoted to a higher colorspace for this phase and that the anti-aliasing process would likely push the color count way past 256. Some quick tests revealed this to be the case, as the running color count would leap by several hundred colors as soon as the palette accounting algorithm encountered a subtitle.

  So I dug into the subtitle subsystem. I discovered that the subtitle library operates by creating a linked list of subtitle bitmaps that the client app must render. The bitmaps are comprised of 8-bit alpha transparency values that must be composited onto the target frame (i.e., 0 = transparent, 255 = 100% opaque). For example, the letter ‘H’ :

                                    (with 00s removed)
  13 F8 41 00 00 00 00 68 E4  |  13 F8 41             68 E4    
  14 FF 44 00 00 00 00 6C EC  |  14 FF 44             6C EC
  14 FF 44 00 00 00 00 6C EC  |  14 FF 44             6C EC
  14 FF 44 00 00 00 00 6C EC  |  14 FF 44             6C EC
  14 FF DC D0 D0 D0 D0 E4 EC  |  14 FF DC D0 D0 D0 D0 E4 EC
  14 FF 7E 50 50 50 50 9A EC  |  14 FF 7E 50 50 50 50 9A EC
  14 FF 44 00 00 00 00 6C EC  |  14 FF 44             6C EC
  14 FF 44 00 00 00 00 6C EC  |  14 FF 44             6C EC
  14 FF 44 00 00 00 00 6C EC  |  14 FF 44             6C EC
  11 E0 3B 00 00 00 00 5E CE  |  11 E0 3B             5E CE
  

  To get around the color explosion problem, I chose a threshold value and quantized values above and below to 255 and 0, respectively. Further, the process chooses an appropriate color from the existing palette rather than introducing any new colors.

  Muxing Matters
  In order to force VMD into a general purpose media framework, a lot of special information needs to be passed around. Like many paletted codecs, the palette needs to be transmitted from the file demuxer to the video decoder via some side channel. For re-encoding, this also implies that the palette needs to make the trip from the video encoder to the file muxer. As if this wasn’t enough, individual VMD frames have even more data that needs to be ferried between the muxer and codec levels, including frame change boundaries. FFmpeg provides methods to do these things, but I could not always rely on the systems to relay the data in all cases. I was probably doing something wrong ; I accept that. Instead, I just packed all the information at the front of an encoded frame and split it apart in the muxer.

  I could not quite figure out how to get the audio and video muxed correctly. As a result, neither FFmpeg nor the Phantasmagoria engine could replay the files correctly.

  Plan B
  Since I was having so much trouble creating an entirely new VMD file, likely due to numerous unknown bits of the file format, I thought of another angle : re-use the existing VMD file. For this approach, I kept the video encoder and file muxer that I created in the initial phase, but modified the file muxer to emit a special intermediate file. Then, I created a Python tool to repackage the original VMD file using compressed video data in the intermediate file.

  For this phase, I also implemented a command line switch for FFmpeg to disable subtitle blending, to make the feature feel like less of an unofficial hack, as though this nonsense would ever have a chance of being incorporated upstream.

  At this point, I was seeing some success with the complete, albeit roundabout, subtitling process. I constructed a subtitle file using “Spanish I Learned From Mexican Telenovelas” and the frames turned out fairly readable :

  
  

  

  “she cheated on him”

  
  

  

  “he’s a scumbag” … these random subtitles could fit surprisingly well !

  
  

  The few files that I tested appeared to work fine. But then I handed off my work to The Translator and he immediately found a bunch of problems. According to my notes, the problems mostly took the form of flashing, solid color frames. Further, I found tiny, mostly imperceptible flaws in my RLE compressor, usually only detectable by running strict comparison tools ; but I wasn’t satisfied.

  At this point, I think I attempted to just encode the entire palette at the front of each frame, as allowed by the format, but that did not seem to fix any problems. My notes are not completely clear on this matter (likely because I was still trying to figure out the exact problem), but I think it had to do with FFmpeg inserting extra video frames in order to even out gaps in the video framerate.

  Sigh, Plan C
  At this point, I was getting tired of trying to force FFmpeg to do this. So I decided to minimize its involvement using lessons learned up to this point.

  The next pitch :

  1. Create a new C program that can open an existing VMD file and output an identical VMD file. I know this sounds easy, but the specific method of copying entails interpreting individual parts of the file and writing those individual parts to the new file. This is in preparation for…
  2. Import the VMD video decoder functions directly into the program to decode the individual video frames and re-encode them, replacing the video frames as the file is rewritten.
  3. Wire up the subtitle system. During the adventure to disable subtitle blending, I accidentally learned enough about interfacing to the subtitle library to just invoke it directly.
  4. Rewrite the RLE method so that it is 100% correct.

  Off to work I went. That part about lifting the existing VMD decoder functions out of their libavcodec nest turned out to not be that straightforward. As an alternative, I modified the decoder to dump the raw frames to an intermediate file. In doing so, I think I was able to avoid the issue of the duplicated frames that plagued the previous efforts.

  Also, remember how I was really pleased with the palette conversion technique in which I was able to leverage computer science big-O theory ? By this stage, I had no reason to convert the paletted video to RGB in the first place ; all of the decoding, subtitling and re-encoding operates in the paletted colorspace.

  This approach seemed to work pretty well. The final program is subtitle-vmd.c. The process is still a little weird. The modifications in my own FFmpeg fork are necessary to create an intermediate file that the new C tool can operate with.

  Next Steps
  The Translator has found some assorted bugs and corner cases that still need to be ironed out. Further, for extra credit, I need find the change windows for each frame to improve compression just a little more. I don’t think I will be trying for LZ compression, though.

  However, almost as soon as I had this whole system working, The Translator informed me that there is another, different movie format in play in the Phantasmagoria engine called ROBOT, with an extension of RBT. Fortunately, enough of the algorithms have been reverse engineered and re-implemented in ScummVM that I was able to sort out enough details for another subtitling project. That will be the subject of a future post.

  See Also :

  • Subtitling Sierra RBT Files : The followup in which I discuss how to scribble text on the other animation format

  The post Subtitling Sierra VMD Files first appeared on Breaking Eggs And Making Omelettes.

• 8 Best Tools to Analyse Website Traffic

  12 septembre 2023, par Erin — Analytics Tips, Marketing

  Do you want to analyse your website traffic ?

  Maybe you want to know how well you’re converting your traffic. Or maybe you’re looking to track the performance and ROI of your marketing campaigns. Regardless, you won’t get far without relying on a dependable web traffic analysis platform.

  In this article, we’ve compiled a list of the top web analytics tools available (including the pricing for each one).

  Let’s dive in.

  What is website traffic analysis ?

  Curious about what it means to analyse website traffic ?

  

  Simply put, it involves collecting and examining data about your website visitors and the actions they take. Marketers, analysts and website owners can then take this data and use it to optimise their strategy to improve site traffic, conversion rates and ROI.

  A website analytics tool is software that tracks and measures various visitor activities and behaviours on your website. Common metrics include pageviews, traffic source, bounce rate and average time on page. Using a web analytics solution can give you insights into what’s working (and what’s not working) so you can optimise your website, campaigns or marketing strategy.

  Advantages of using a website traffic analysis tool

  1. Performance measurement and optimisation

  Tracking the success of your marketing efforts is a challenging task. The primary benefit of using a web analytics tool is implementing effective performance measurement. If you don’t know how to measure your efforts, you won’t know what’s working and what’s not with your campaigns and content. 

  A web analysis tool can give you the insights you need to understand whether your marketing initiatives have been successful or if they need to be improved.

  For instance, your new web design facelift may seem beautiful, but if visitors aren’t staying on your site as long and it is resulting in lower conversions, then it’s time to go back to the drawing board.

  2. Audience insights to improve the user experience

  Web traffic analysis platforms don’t just show you what your visitors are doing. It shows you who your audience is. A powerful website analytics tool will give you in-depth audience data, including demographics like geographical location (e.g., city, state or country), to help you better understand your audience.

  Additionally, you can learn more about your audience by seeing how they interact with different content on your site. You’ll start to see that certain content performs better than others, giving you a greater understanding of your audience’s needs and wants. This means you’ll be able to tailor your website content and marketing efforts to your audience to improve the overall user experience.

  3. Improve SEO

  In the first two advantages, we touched on how insights can help you craft better content for the visitors already coming to your site to improve the user experience and improve conversions. But did you know that using a website analytics tool can also help improve how much traffic you’re getting to your site ?

  Since a web analytics tool can help you craft better content, one side effect is an increase in traffic from organic search through SEO. Additionally, your platform will likely show you other traffic sources that your visitors are coming from (i.e., another website is referring traffic to you) so you can tap into those high-performing sources and optimise your incoming traffic over time.

  Top 8 Tools to Analyse Website Traffic

  Here’s a breakdown of the top eight web analytics platforms to help you analyse each tool’s unique features, price, advantages and disadvantages so you can make the best decision.

  1. Matomo

  Matomo is an open-source website analytics tool that’s focused on protecting user privacy and data while offering robust insights into your web traffic. It’s one of the most powerful tools to track the entire customer journey on your site.

  

  Why Matomo : As the leader in open-source, privacy-friendly and ethical web analytics, Matomo is trusted by more than 1 million websites, including NASA, the United Nations and the European Commission.

  Matomo plays well with Google Analytics to track your websites by filling in the gaps where Google Analytics has limitations (i.e., cookie consent banner requirement). Matomo combines traditional and behavioural web analytics for deeper insights while ensuring compliance with the strictest privacy regulations like GDPR, LGPD and HIPAA.

  Matomo Standout Features and Integrations :

  Standout features include comprehensive visitor tracking, multi-attribution, goal tracking, event tracking, custom dimensions, custom reports, automated email reports, session recordings, tag manager, roll-up reporting to pull data from multiple sites, Google Analytics importer, heatmaps and more.

  Integrations include WordPress, Google Ads, Wix, Drupal, Joomla, Cloudflare, Magento, Vue, SharePoint, WooCommerce and more.

  Pricing starts free for Matomo On-Premise (but requires technical skills and servers to set up) and $23/month for Matomo Cloud, which includes a 21-day free trial (no credit card required).

  Pros

  • Best for respecting visitor privacy
  • You own your data — ensuring that it’s not shared with third parties for purposes like advertising
  • Compliant with the strictest privacy laws
  • Greater flexibility with open-source advantages, as well as the option to either self-host or cloud host
  • Can run cookieless — providing 100% accurate data and a better user experience without the need for an annoying cookie consent banner 
  • Exceptional customisability — from white labeling, alerts and custom dimensions to dashboards and reports, tailor your insights for faster decisions, deeper insights and superior outcomes

  Cons

  • On-Premise is free, but there are additional costs for advanced features
  • On-Premise requires servers and technical expertise to manage

  2. Google Analytics

  Google Analytics is the most well-known and used web analytics platform in the world, with nearly 30 million active websites.

  

  Why Google Analytics : It’s one of the leading web traffic analysis tools backed by the Alphabet group of companies. For anyone getting started, it’s a great free option to understand your web traffic and your audience.

  Google Analytics Standout Features and Integrations :

  Standout features include in-depth visitor tracking, event tracking with Google Analytics 4 (GA4), easy integration with Google marketing tools (i.e., Google Search Console and Google Ads), custom reports and easy data importing from third-party sources.

  Integrations include Google Ads, Google Webmaster Tools, AdSense, WordPress, Wix, Shopify, Zendesk, Facebook, Marketo, WordPress, Hotjar, SEMrush, Salesforce, Hootsuite and more.

  Pricing is free.

  Pros

  • Detailed audience insights
  • Customisable reports
  • Seamless integration with other Google products
  • Easy to set up

  Cons

  • Not privacy-friendly — you don’t own your data (data is shared with third parties for advertising purposes)
  • Complex interface
  • Requires cookie consent banner for GDPR compliance, which negatively impacts data accuracy and user experience

  3. Fathom Analytics

  Founded in 2018, Fathom Analytics is a privacy-friendly and lightweight web analytics tool. The platform offers a simple, minimalistic dashboard.

  

  Why Fathom Analytics : Fathom Analytics is a minimalistic tool to help website owners gain insights into customer behaviour without compromising on privacy. It’s an easy-to-use tool that offers a simplified breakdown of the most popular data points. For newcomers to web analytics seeking essential metrics like visitor counts and traffic sources, Fathom Analytics provides a straightforward, cost-effective solution.

  Fathom Analytics Standout Features and Integrations :

  Standout features include easy, automated GA4 importing with lifetime data retention, a single-page dashboard for a quick overview of metrics, traffic summaries for chosen timeframes, visually striking graphs for better data digestion and privacy protection covering major compliance regulations.

  Integrations include Google Analytics, Squarespace, Drupal, WordPress, Discourse, Bloggi, ConvertKit, Webflow, Transistor, Remix, Gatsby and Carrd.

  Pricing starts at $14/month for up to 100k pageviews (with a 30-day free trial).

  Pros

  • Doesn’t use cookies
  • Out-of-the-box GDPR, ePrivacy, PECR and CCPA compliance
  • Great for visual data insights
  • Lightweight tracking script for fast loading

  Cons

  • Can’t easily see traffic trends on specific pages
  • Metrics may be too simple for those wanting advanced analytics

  4. Mixpanel

  Mixpanel is a web analytics platform that helps you track visitors as well as improve customer retention. The software has 8,000 customers worldwide, including Netflix, Yelp, BuzzFeed and CNN.

  

  Why Mixpanel : Mixpanel is great for websites with e-commerce functionality. The tool helps you understand both your site visitors and your customers so you can optimise your customer experience and improve conversions.

  Mixpanel Standout Features and Integrations :

  Standout features include deep insights into how your products are being used, including your most popular features, user cohorts that let you segment users based on specific actions, and visual analysis showing where users drop off.

  Integrations include Google Cloud, Figma, Mailchimp, Zoho CRM, Databox, Marketo, Hotjar, Slack, Zapier, Amazon Web Services, Google Ads and HubSpot.

  Pricing starts free for up to 20 million events per month and $20/month for Growth.

  Pros

  • Interface is easy for beginners
  • Exhaustive reporting options
  • Custom event tracking options
  • Predict user actions based on data science models
  • Send targeted messages to specific users to encourage action

  Cons

  • User-based pricing isn’t the most ideal for everyone
  • Alert management can be confusing

  5. Kissmetrics

  Kissmetrics is a marketing and product analytics tool that helps e-commerce and SaaS companies grow through qualitative data insights. The web analytics tool is trusted by 10,000 users, including Microsoft, Unbounce, AWeber, Dropbox DocSend and SendGrid.

  

  Why Kissmetrics : As an e-commerce-driven analytics platform, the platform is best suited for Enterprise businesses, but it also offers flexible pricing plans that make it easy for someone to get their feet wet with website analytics. 

  Kissmetrics Standout Features and Integrations :

  Standout features include a customisable dashboard to see key metrics at a glance, comprehensive visitor tracking, cohort analysis including power user tracking to understand your most active visitors and customers and insights into customer lifetime value and churn rate.

  Integrations include Chargify, HubSpot, Slack, Live Chat, Marketo, Optimizely, Mailchimp, Recurly, Wufoo Forms, Facebook Ads, WordPress, Shopify and WooCommerce.

  Pricing starts at $0.0025/event for the Pay As You Go Plan, $25.99/month for Build Your Plan and $199/month for Small Teams, which includes a 7-day free trial.

  Pros

  • Flexible pricing options
  • Easy to install
  • Several analytics viewing options
  • Visual checkout funnel insights
  • Track sessions by desktop or mobile

  Cons

  • Despite more pricing options, it’s still quite expensive overall
  • Difficult to use for beginners

  6. Adobe Analytics

  Adobe Analytics is a web and marketing analytics platform within the Adobe Experience Platform. Used by over 170,000 businesses, it’s one of the most popular analytics solutions available.

  

  Why Adobe Analytics : Adobe Analytics was created for large organisations. It’s essentially the enterprise version of Google Analytics. The tool does a great job of offering a customised analytics solution that’s capable of delivering personalised user experiences at scale.

  Adobe Analytics Standout Features and Integrations :

  Standout features include attribution, AI-driven predictive analytics, robust customer segmentation and automation based on customer behaviour.

  Integrations include all Adobe products, Salesforce, Hootsuite, Contentsquare, Sisense, Mouseflow, Google Ads, Google Search Console, HubSpot and Microsoft Teams.

  Pricing is custom and available upon request, but users can expect to pay at least $2,000 per month, and there is no free trial.

  Pros

  • Built for enterprise businesses
  • Seamless workflow integration for Adobe Experience Cloud users
  • Incredible customisation options
  • Integration process is flexible
  • Capable of accurately tracking large volumes of traffic

  Cons

  • Very expensive
  • Not suitable for small businesses
  • The setup is challenging for beginners

  7. SimilarWeb

  SimilarWeb is a robust analytics platform used to track your website data and compare it to other websites. Backed by a team of experienced data scientists and mathematicians for in-depth website traffic and search engine analysis. Founded in 2007, the platform is trusted by major brands like Adidas, DHL, PepsiCo and Walmart.

  

  Why SimilarWeb : The tool relies on multiple scientific methodologies and approaches to data analysis to help provide a better understanding of visitors and customers. The platform is great for crafting prediction models for customer acquisitions by using machine learning to offer SEO insights and competitive analysis.

  SimilarWeb Standout Features and Integrations :

  Standout features include competition traffic and engagement analysis, in-depth visitor tracking, keyword analysis to optimise your SEO and search ads, affiliate traffic analysis, search traffic analysis and funnel insights.

  Integrations include Salesforce, HubSpot, Google Analytics, Google Search Console, Shift, AT Internet, Adverity, SimilarTech, Biscience and more. 

  Pricing starts at $125/month for the Starter plan, which includes a 7-day free trial.

  Pros

  • Has a user-friendly dashboard for simple insights
  • Highly customisable platform to meet your specific needs
  • Easy competition analysis
  • Funnel insights to improve your conversion rates
  • Great customer support

  Cons

  • Expensive pricing
  • Doesn’t include a code snippet to pull data directly from websites
  • Doesn’t show sub-domains of your site

  8. Hotjar

  Hotjar is a behavioural website analytics tool with a focus on providing insights into individual user sessions with features like heatmaps and session recordings. Founded in 2014, Hotjar is used by 900,000 sites around the world.

  

  Why Hotjar : Unlike traditional web analytics tools like Google Analytics, Hotjar is a behavioural analytics tool that provides in-depth behaviour insights session by session. The tool offers a variety of features that give you a sneak peek into your users’ behaviours by watching how they interact with your site action by action.

  Hotjar Standout Features and Integrations :

  Standout features include comprehensive heat mapping, visitor session recordings to see what visitors did moment by moment, feedback polls to gain insights from site visitors and conversion funnels to help you analyse leaks in your funnel at each conversion stage.

  Integrations include HubSpot, Slack, Jira, WordPress, Shopify, Google Analytics, Mixpanel, Microsoft Teams, Zapier and ClickFunnels.

  Pricing starts at free for the Basic plan and $80/month for Business, which includes a 15-day free trial.

  Pros

  • You can see exactly where visitors click, move and scroll
  • Watch session replays to see what visitors did step-by-step
  • See what percentage of visitors take certain actions
  • Data segmentation features to help you understand KPIs in-depth
  • There are no user limits with the platform, making it easy to scale

  Cons

  • While it offers behavioural analytics, Hotjar doesn’t provide insights into traditional web analytics like Matomo does, including traffic sources and bounce rate
  • History data monitoring is complex

  Elevate your website performance today

  Understanding your visitors’ behaviour and needs is essential when you’re looking to improve your website performance.

  By leveraging a website analytics platform, you’ll be able to gain new insights into your visitors and use insights from your content and campaign performance to improve your user experience.

  If you’re looking to start using a web traffic analysis tool today, then Matomo is an excellent choice.

  Matomo is a powerful, privacy-friendly and compliant tool that gives in-depth insights into your audience, your content and your marketing efforts to help you improve your site’s performance.

  The platform also includes a variety of robust behavioural analytics features like heatmaps, session recording and more, which are included in your Cloud subscription. 

  Start your 21-day free trial of Matomo today (no credit card required).