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• The Guide to an Ethical Web : With Big Data Comes Big Responsibility

  13 mars, par Alex Carmona

  Roughly two-thirds of Earth’s 8 billion people use the internet for communication, education, entertainment, business and more. We are connected globally in ways previous generations could’ve never dreamed of. It’s been a wild ride, and we’re just starting.

  Many users have learned that experiences online can be a mix of good and bad. Sometimes, the bad can feel like it outweighs the good, particularly when large tech companies use our data shadily, cut corners on accessibility or act in any other way that devalues the human being behind the screen.

  As fellow internet citizens, what responsibility do we have to create a more ethical web for our customers ?

  In this article, we’ll look at ethical principles online and how to act (and not act) to build trust, reach customers regardless of ability, safeguard privacy and stay compliant while improving business outcomes.

  

  What is an “ethical web” ?

  When we talk about the ethical web, we’re talking about the use of the internet in an ethical way. Among other values, it involves transparency, consent and restraint. It applies the Golden Rule to the internet : Treat others (and their data and user experience) how you’d want yourself (and yours) to be treated. 

  With limited oversight, the internet has evolved in ways that often prioritise profit over user rights. While selling data or pushing cookies might seem logical in this context, they can undermine trust and reputation. And the tide is slowly but surely shifting as consumers and legislators push back.

  Consumers no longer want to buy from companies that will use their data in ways they don’t agree to. In 2022, 75% of UK and US consumers surveyed said they were uncomfortable purchasing from businesses with weak data ethics.

  Legislators worldwide have been taking part in this effort for nearly a decade, with laws like GDPR in the EU and LGPD in Brazil, as well as the various state laws in the US, like California’s CCPA and Virginia’s VCDPA. 

  Even tech giants are no longer above the law, like Meta, which was fined over a billion Euros for GDPR violations in 2023.

  

  These changes may make the internet feel less business-friendly at first glance, but ethical choices ultimately build a stronger digital ecosystem for both companies and consumers. 

  Likewise, all internet users alike can make this happen by shunning short-term profit and convenience for healthier, long-term choices and behaviour.

  As we dig into what it takes to build an ethical web, remember that no company or individual is free from mistakes in these areas nor is it an overnight fix. Progress is made one click at a time.

  Ethical SEO : Optimising your content and your ethics

  Content creation and search engine optimisation (SEO) require so much work that it’s hard to fault creators for not always abiding by search engine guidelines and seeking shortcuts – especially when there’s a sea of LinkedIn posts about how copying/pasting ChatGPT responses helped someone rank #1 for several keywords in one week.

  However, users turn to Google and other search engines for something of substance that will guide or entertain them.

  Content meets customer needs and is more likely to lead to sales when it’s well-written, original and optimised just enough to make it easier to find on the first page of results. This doesn’t happen when content teams dilute quality and waste a reader or viewer’s time on posts that will only yield a higher bounce rate.

  Some SEO pros do find success by building backlinks through private blog networks or crafting a million unedited posts with generative AI, but it’s short-lived. Google and other search engines always catch up, and their content plummets or gets penalised and delisted with every new update.

  Content teams can still rank at the top while sticking to ethical SEO principles. Here’s a sample list of dos and don’ts to get started :

  • Do put content quality above all else. Make content that serves the audience, not just a brand or partner ad network.
  • Do apply the E-E-A-T framework. Search engines value content written by authors who bring expertise, experience, authority and trust (E-E-A-T).
  • Don’t keyword stuff. This might have worked in the early days of SEO, but it hurts readability and now harms article performance.
  • Do use alt text as intended. While it can still help SEO, alt text should prioritise accessibility for users with screen readers.

  • Don’t steal content. Whether it’s violating copyright, copying/pasting other people’s content or simply paraphrasing without citation, companies should never steal content.
  • Don’t steal ideas. It’s okay to join in on a current conversation or trends in an industry, but content creators should be sure they have something valuable to add.
  • Do use AI tools as partners, not creators. AI can be an incredible aid in crafting content, but it should never be posted without a human’s touch.

  When we follow ethical SEO guidelines and get more clients with our content, how do we best handle their data ?

  Ethical data governance : Important principles and how to avoid data misuse

  Data governance comprises every aspect of how a company manages data, including storage, security, privacy, lifecycle management, setting policies and maintaining compliance with laws like GDPR and HIPAA.

  Applying data ethics to governance is doing it all in a transparent, restrained way that acknowledges an individual’s right to ownership over their data. 

  For organisations, this translates to getting consent to collect data and clearly spelling out how it will be stored and used — and sticking to it.

  If a user’s birth date is needed for legal reasons, it cannot be sold to a third party or later used for something else without explicit permission. Reusing data in ways that stray from its original purpose is a form of commingling, one of the data misuses that is easy for even well-intentioned teams to do accidentally.

  Ethical data governance also includes the vigilant safeguarding of users’ data and minimising potential privacy issues.

  Failing to implement and adhere to strong security measures leads to situations like the National Public Data (NPD) breach, where cyber criminals expose the addresses, phone numbers and social security numbers of hundreds of millions of people. This was due in large part to a weakness in storing login credentials and a lack of password policy enforcement.

  No one at NPD wanted this to happen, but security likely took a backseat to other business concerns, leading to the company’s filing for bankruptcy.

  More importantly, as a data broker that aggregates information from other sources, the people affected likely had no clue this organisation had been buying and selling their data. The companies originally entrusted with their information helped provide the leaked data, showing a lack of care for privacy.

  Situations like this reinforce the need for strict data protection laws and for companies to refine their data governance approach. 

  Businesses can improve their data governance posturing with managers and other higher-ups setting the right tone at the top. If leadership takes a firm and disciplined approach by setting and adhering to strong policies, the rest of the team will follow and minimise the chances of data misuse and security incidents.

  One way to start is by using tools that make the principles of data ethics easier to follow.

  Ethical web analytics : Drawing insights while respecting privacy

  Web analytics tools are designed to gather data about users and what they do while visiting a site.
  The most popular tool worldwide is Google Analytics (GA). Its brand name and feature set carry a lot of weight, but many former users have switched to alternatives due to dissatisfaction with the changes made in GA4 and reservations about the way Google handles data.

  

  Google is another tech giant that has been slapped with massive GDPR fines for issues over its data processing practices. It has run so afoul of compliance that it was banned in France and Austria for a while. Additionally, in the US Department of Justice’s ongoing antitrust lawsuit against Google, the company’s data tracking has been targeted for both how it affects users and potential rivals.

  Unlike GA, ethical web analytics tools allow websites to get the data they need while respecting user privacy.

  Matomo offers privacy protections like :

  • Providing data anonymisation and IP anonymisation
  • Allowing users the ability to not process personally identifiable information (PII)
  • Disabling the ability to track users across websites by default to make compliance easier
  • Giving users full control over their customer data without the risk of it getting into the hands of third parties
  • Much more

  We’re also fully transparent about how we handle your data on the web and in the Matomo Cloud and in how we build Matomo as an open-source tool. Our openness allows you to be more open with your customers and how you ethically use their data.

  There are other GDPR-compliant tools on the market, but some of them, like Adobe Analytics, require more setup from users for compliance, don’t grant full control over data and don’t offer on-premise options or consent-free tracking.

  Beyond tracking, there are other ways to make a user’s experience more enjoyable and ethical.

  Ethical user experience : User-friendliness, not user-hostility

  When designing a website or application, creating a positive user experience (UX) always comes first. 

  The UI should be simple to navigate, data and privacy policy information should be easy to find and customers should feel welcomed. They must never be tricked into consenting or installing. 

  When businesses resort to user-hostile tactics, the UX becomes a battle between the user and them. What may seem like a clever tactic to increase sign-ups can alienate potential customers and ruin a brand’s image. 

  Here are some best practices for creating a more ethical UX :

  Avoid dark patterns

  Dark patterns are UI designs and strategies that mislead users into paying for, agreeing to or doing something they don’t actually want. These designs are unethical because they’re manipulative and remove transparency and consent from the interaction. 

  In some cases, they’re illegal and can bring lawsuits. 

  In 2023, Italy’s Data Protection Authority (DPA) fined a digital marketing company €300,000 for alleged GDPR violations. They employed dark patterns by asking customers to accept cookies again after rejecting them and placing the option to reject cookies outside the cookie banner. 

  Despite their legality and 56% of surveyed customers losing trust in platforms that employ dark patterns, a review by the Organisation for Economic Co-operation and Development (OECD) found that 76% of the websites examined contained at least one dark pattern.

  

  If a company is worried that they may be relying on dark patterns, here are some examples of what to avoid :

  • Pre-ticking boxes to have users agree to third-party cookies, sign up for a newsletter, etc.
  • Complicated cookie banners without a one-click way to reject all unnecessary cookies
  • Hiding important text with text colour, under drop-down menus or requiring hovering over something with a mouse 
  • “Confirm shaming” users with emotionally manipulative language to delay subscription cancellations or opt out of tracking 

  Improve trust centres

  Trust centres are the sections of a website that outline how a company approaches topics like data governance, user privacy and security. 

  They should be easy to find and understand. If a user has a question about a company’s data policy, it should be one click away with language that doesn’t require a law degree to comprehend.

  Additionally, trust centres must cover all relevant details, including where data is stored and who does the subprocessing. This is an area where even some of the best-intentioned companies may miss the mark, but it’s also an easy fix and a great place to start creating a more ethical web.

  Embrace inclusivity

  People want to feel welcomed to the party — and deserve to be — regardless of their race, ethnicity, religion, gender identity, orientation or ability. 

  Inclusivity is great for customers and companies alike. 

  A study by the Unstereotype Alliance found that progressive marketing drove up short- and long-term sales, customer loyalty and purchase consideration. A Kantar study reported that 75% of surveyed customers around the world consider a company’s diversity and inclusivity when making a purchasing decision.

  An easy place to start embracing inclusivity is with a website’s blog images. The people in photos and cartoons should reflect a variety of different backgrounds.

  Another area to improve inclusivity is by making your site or app more accessible.

  Accessibility ethics : An internet for everyone

  Accessibility is designing your product in a way that everyone can enjoy or take part in, regardless of ability. Digital accessibility is applying this design to the web and applications by making accommodations like adding descriptive alt text to images for users with visual impairments.

  Just because someone has a hearing, vision, speech, mobility, neurological or other impairment doesn’t mean they have any less of a right to shop online, read silly listicles or get into arguments with strangers in the comment section.

  Beyond being the right thing to do, the Fable team shows there’s a strong business case for accessibility. People with disabilities have money to spend, and the accommodations businesses make for them often benefit people without disabilities, too – as anyone who streams with subtitles can attest.

  Despite being a win-win for greater inclusivity and business, much of the web is still inaccessible. WebAIM, a leader in web accessibility, studied a million web pages and found an average of over 55 accessibility errors per page.

  We must all play a more active role in improving the experience of our users with disabilities, and we can start with accessibility auditing and testing.

  An accessibility audit is an evaluation of how usable a site is for people with disabilities. It may be done in-house by an expert on a company’s team or, for better results, a third-party consultant who can give a fully objective audit.

  Auditing might consist of running an automated tool or manually checking your site, PDFs, emails and other materials for compliance with the Web Content Accessibility Guidelines list.

  Accessibility testing is narrower than auditing. It checks how accessibility or its absence looks in action. It can be done after a site, app, email or product is released, but it ideally starts in the development process.

  Testing should be done manually and with automated tools. Manual checks put developers in the position of their users, allowing them to get a better idea of what users are dealing with firsthand. Automated tools can save time and money, but there should always be manual testing in the process.

  Auditing gives teams an idea of where to start with improving accessibility, and testing helps make sure accommodations work as intended.

  Conclusion

  At Matomo, we strive to make the ethical web a reality, starting with web analytics.

  For our users, it means full compliance with stringent policies like GDPR and providing 100% accurate data. For their customers, it’s collecting only the data required to do the job and enabling cookieless configurations to get rid of annoying banners. 

  For both parties, it’s knowing that respect for privacy is one of our foundational values, whether it’s the ability to look under Matomo’s hood and read our open-source code, the option to store data on-premise to minimise the chances of it falling into the wrong hands or one of the other ways that we protect privacy.

  If you weren’t 100% ethical before, it’s never too late to change. You can even bring your Google Analytics data with you.

  Join us in our mission to improve the web. We can’t do it alone ! 

  Try Matomo free for 21 days

  no credit card required

• What is White Label Analytics ? Everything You Need to Know

  6 février 2024, par Erin

  Reports are a core part of a marketing agency’s offering. It’s how you build trust with clients by highlighting your efforts and demonstrating your results. 

  But all too often, those reports deliver a jarring and incohesive experience. The culprit ? The logos, colours and names of third-party brands your agency uses to deliver work and create the reports. 

  Luckily, there’s a way to make sure your reports elevate your agency’s stature ; not undermine it. 

  By white labelling your tools, you can deliver a clear and cohesive brand experience — one that strengthens the client relationship rather than diminishing it. 

  In this article, we explain what white label analytics tools are, why it’s important to white label your analytics solution and how you can do it using Matomo. 

  What is white label analytics ?

  White labelling is the process of redesigning a product or service using your company’s brand. The term comes from the act of putting a white label on a product that covers the original branding and allows the reseller to personalise the product.

  White label analytics, then, is a way to customise your analytics software with your agency’s logo and colours. When you white label your analytics, you ensure your reports, dashboards and interface provide a consistent and familiar user experience.

  

  The alternative is to provide your clients with an analytics report containing the logo and branding of your analytics software provider — whether that’s Google Analytics, Matomo, or another tool. 

  For some clients, it can create a confusing experience that takes attention away from your agency’s results.

  Why white label analytics is important

  There are plenty of reasons to white label your analytics tool, from improving your client’s experience to generating additional revenue. Here are four of the most important benefits to know :

  

  Improve the client experience

  You want your clients to have a seamless user experience with your agency’s brand, whether they visit your website, log into their client portal, or read one of your reports. 

  By white labelling your analytics platform, you can give your clients a visually appealing experience that stays in line with the rest of your branding and doesn’t leave them confused about who they are interacting with or which company is providing the service they pay for. 

  This is especially important if your agency uses other third-party tools like a client portal or productivity platform that also allows for custom branding. 

  Strengthen client relationships

  When you use white labelling to remove solution providers’ logos, you ensure your brand gets all of the credit for the hard work you’ve been doing. This can strengthen the agency-client relationship and reaffirm the importance of your agency. 

  But, white labelling allows you to tell a better story through your reports and increases the perceived value you offer. There are no other brands, logos, or names to confuse the narrative or detract from your key points — or to stop the client from understanding just how much value you provide. 

  Save time and increase productivity 

  White labelling your analytics platform can save your team a significant amount of time when creating client reports. 

  There’s no need to carefully screenshot graphs to add them to your own branded report. You can simply email clients a report using your white labelled analytics platform, assuring them of a seamlessly branded experience.

  The upshot is that your team can spend more time on billable work, improving the value they deliver to existing clients or opening up capacity to take on even more work. 

  Increase monetisation opportunities

  Whether you are an agency or consultant, white labelling an analytics solution gives you the opportunity to package and sell analytics as part of your own services. This can open up new revenue streams, help you to diversify your income, and reach a wider audience.

  The beauty of a white label offering is that there is no allusion to the company providing the underlying service.

  The most important elements of an analytics platform to white label 

  A white label analytics solution should offer a broad range of customisation options that range from surface-level branding to functional elements like tracking codes. 

  Below we take a look at the top components you should be able to customise with your chosen platform. 

  Logo and Favicon

  The logo is the first thing clients will see when they open up their analytics platform or look at your reports. It should make your services instantly recognisable, which is why it’s so jarring when clients read a report with another company’s brand slapped on every chart. 

  This should be the very first thing you change since it will be on almost every page and report your client views. Don’t stop there, however. If you send clients web-based reports, you’ll also want to change the platform’s favicon — the small logo you see next to your website in a browser. 

  Customising both your logo and favicon is easy with Matomo. 

  Just head to Administration, then General Settings and click Use a custom Logo under Brand settings.

  

  Upload your brand, click Save, and it will automatically populate your brand in place of the Matomo logo across the platform, just like in the image above.

  Brand name

  Most analytics platforms will mention their brand names repeatedly across the site, so it’s important to change these, too.

  Otherwise, you risk clients reading your analytics reports in detail or playing around with your platform’s settings and getting confused when another seemingly unrelated name keeps popping up. 

  Again, this is easily done with Matomo’s White Label plugin. 

  Head to Administration, then General Settings. Scroll to the bottom of the page to find WhiteLabel settings.

  Enter your brand or product name in the first box and click Save. 

  

  Just like your logo, this will replace every instance of Matomo’s brand name with your own.

  Brand colours

  Changing your analytics platform’s colours to match your own is almost as important as swapping out the logo. 

  Failure to do so could mean the charts and graphs you add to your client reports could cause confusion. 

  You can also use Matomo’s WhiteLabel settings to change the platform’s background and font colours. 

  Just enter a new header background and font colour using hexadecimal values.

  

  This change will also apply to automated email reports. 

  Custom tracking

  Tracking requests and links are an overlooked element of analytics when it comes to white labelling. Most people wouldn’t think twice about them, but they are an easy way for someone in the know to identify which platform you are using. 

  With Matomo’s White Label plugin, it’s possible to customise every request Matomo makes to your clients’ websites. 

  If left unbranded, tracking requests contain the following references : matomo.js and matomo.php. 

  By clicking the Whitelabel tracking endpoint box on the WhiteLabel settings page, those references will be replaced with js/tracker.js and js/tracker.php

  You’ll need to update your tracking code to reflect these changes, otherwise, requests will still contain Matomo branding. 

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  Links

  Finally, you’ll want to remove any links to any additional content offered by the analytics company. These are usually included to improve the user experience, but they are best removed if you are letting clients access your platform. 

  With Matomo, you can remove all links by clicking the relevant box in WhiteLabel settings. 

  You can also use the Show Marketplace only to Super Users checkbox to limit the visibility of Matomo’s Marketplace to everyone bar Super Users.

  Can you white label Google Analytics ?

  In a word : no. 

  Google Analytics might be the most popular analytics platform, but it comes up short if you want to customise its appearance. 

  This can be a particular problem for agencies that need to stand out from competitors offering the same generic reports. You can add more context, detail and graphs to your analytics reports, of course. But you’ll never be able to create completely custom, brand-cohesive reports using Google Analytics. 

  3 analytics platforms you can white label

  While you can’t white label Google Analytics, there are several web analytics providers that do offer a white labelling service. Here are three of the best :

  Matomo

  As you’ve already seen, Matomo is the ideal web analytics platform if you want to let your own brand shine through. Matomo lets you personalise the entire dashboard and all of your reports. That includes :

  • Adding your brand logo and favicon
  • Changing the font and background colours 
  • Removing third-party links
  • Tracking using custom URLs 
  • Develop your own custom theme

  Matomo offers a 21-day free trial (no credit card required). If you want to get remove the Matomo branding, you need the White Label plugin, which starts at just $179 per year after a free trial.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  Clicky

  Clicky is a simple, privacy-focused web analytics platform with a white label offering. Like Matomo, you can add your logo and change the platform’s colours. 

  Clicky offers a seven-day free trial and charges a $99 setup fee, with prices starting from $49 and rising to $399. 

  Plausible 

  Plausible is another privacy-focused Google Analytics alternative that offers white labelling. The difference here is that it’s pretty complex to set up. 

  Rather than customising Plausible’s platform, for instance, you need to embed its dashboard into your own user interface. If you want to create your own custom dashboard, you’ll need to use an API. 

  Plausible offers a 30-day free trial.

  Leverage white label analytics today with Matomo

  Don’t put up with confusing unbranded clients a moment longer. White label your analytics platform so the next time you sit down to share insights with your clients, they’ll only see one brand : yours.

  Matomo makes it quick and easy to customise the look of your analytics platform and all of the reports you generate. If you already use Matomo, try the White Label plugin free for 30 days.

  If not, try Matomo with a free 21-day trial. No credit card required. 

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• Issues with processing media on windows Azure

  23 septembre 2015, par Ahmed Mujtaba

  I have a website built on ASP.NET web forms that works as a media portal for users to upload videos. I’m using ffmpeg encoders to produce video contents to be streamed in the browser. I’m using the web deploy method to publish the site on the Azure server. The website get’s deployed properly however I get following issues in the live site.

  1. Video never get’s encoded and published. I get some sort of error.

  2. Video get’s published but the process of uploading and encoding the video is way too slow on the web server.

  My project solution contains upload.ashx that handles the upload requests and makes the call to encode.ashx which is responsible for the encoding and publishing of the videos. I tried to remotely debug the site but the debugger never get’s to encode.ashx.

  I was wondering if these issues can be resolved by having the website deployed with a VM ?

  Script that uploads the video file :

   var filesuploaded = 0;
  
      var faileduploaded = 0;
  
  
  
      $(function () {
  
          var uploader = new plupload.Uploader({
  
              runtimes: 'gears,html5,flash,silverlight,browserplus',
  
              browse_button: '<%= pickfiles.ClientID %>',
  
              container: 'container',
  
              max_file_size: '<%= MaxMediaSize %>mb',
  
              url: '<%=Config.GetUrl() %>videos/upload/upload.ashx',
  
              flash_swf_url: '<%=Config.GetUrl() %>plupload/js/plupload.flash.swf',
  
              silverlight_xap_url: '<%=Config.GetUrl() %>plupload/js/plupload.silverlight.xap',
  
              chunk_size: '4mb',
  
              <%= UniqueNames %>
  
              filters: [
  
              { title: '<%= AllowedFormatsDisplay %>', extensions: '<%= AllowedFormats %>'}],
  
              headers: { UName: '<%=UserName %>', MTP: '<%= MediaType %>' }
  
          });
  
          //uploader.bind('Init', function (up, params) {
  
          //    $('#filelist').html("<div>Current runtime: " + params.runtime + "</div>");
  
          //});
  
  
  
          uploader.init();
  
  
  
          $('#uploadfiles').click(function (e) {
  
              uploader.start();
  
              e.preventDefault();
  
              $("#uploadfiles").hide();
  
              $("#&lt;%= embd.ClientID %>").hide();
  
          });
  
  
  
          uploader.bind('FilesAdded', function (up, files) {
  
              $("#uploadfiles").show();
  
              $("#&lt;%= msg.ClientID %>").html("");
  
              var count=0;
  
              $.each(files, function (i, file) {
  
                  $('#filelist').append(
  
                      '<div class="item_pad_4 bx_br_bt">' + (count + 1) + ': ' + file.name + ' (' + plupload.formatSize(file.size) + ')  <b></b></div>' );
  
                  count++;
  
              });
  
              var maxupload = &lt;%= MaxVideoUploads %>;
  
              if(count > maxupload) 
  
              {               
  
                  $.each(files, function(i, file) {
  
                      uploader.removeFile(file);
  
                  });
  
  
  
                  $('#filelist').html("");
  
                  $("#uploadfiles").hide();
  
                  Display_Message("#&lt;%= msg.ClientID %>", "Can't upload more than " + maxupload + " records at once!", 1, 1);
  
                  return false;
  
              }
  
              else {
  
                  $("#tfiles").html(count);
  
                  $("#uploadfiles").removeClass("disabled");
  
                  $("#&lt;%= pickfiles.ClientID %>").hide();
  
              }
  
              up.refresh(); // Reposition Flash/Silverlight
  
          });
  
  
  
          uploader.bind('UploadProgress', function (up, file) {
  
              $('#' + file.id + " b").html(file.percent + "%");
  
          });
  
  
  
          uploader.bind('Error', function (up, err) {
  
              $('#filelist').append("<div>Error: " + err.code +
  
                  ", Message: " + err.message +
  
                  (err.file ? ", File: " + err.file.name : "") +
  
                  "</div>"
  
              );
  
              up.refresh(); // Reposition Flash/Silverlight
  
          });
  
  
  
          var failedstatus = 0;
  
          uploader.bind('FileUploaded', function (up, file, info) {
  
              // encode started
  
              if (info.response != "failed" &amp;&amp; info.response != "") {
  
                  EncodeVD(file.id, info.response, file.size);
  
                  Display_Message('#' + file.id, "Please wait for final processing", 0, 1);
  
                  if (failedstatus == 0)
  
                      Redirect(info.response);
  
                  filesuploaded++;
  
              }
  
              else {
  
                  Display_Message('#' + file.id, "Response is: " + info.response, 0, 1);
  
              }
  
          });
  
      });
  
      var redcnt = 0;
  
      function Redirect(filename) {
  
          var IntervalID = setInterval(function () {
  
              redcnt++;
  
              if (redcnt > 2) {
  
                  clearInterval(IntervalID);
  
                  var tfiles = $("#tfiles").html();
  
                  if(tfiles == faileduploaded) { // break further processing all videos failed to upload
  
                  }
  
                  else if (filesuploaded >= tfiles) {
  
                      document.location = "&lt;%=ConfirmPageUrl %>?fn=" + filename + "&amp;gid=&lt;%=GalleryID %>&amp;uvids=" + $("#tfiles").html() + "&amp;mpid=" + $("#maxpid").html().trim() + "&lt;%=GroupParam %>";
  
                  }
  
          }
  
          }, 2000);
  
  }
  
  function EncodeVD(mid, mfile, msize) {
  
      var params = '&lt;%= EncodingParams %>&amp;fn=' + mfile;
  
          $.ajax({
  
              type: 'GET',
  
              url: '&lt;%= Encoding_Handler_Path %>',
  
              data: params,
  
              async: true,
  
              success: function (msg) {
  
                  if (msg == "Success" || msg == "") {
  
                      $('#' + mid).html('<strong>Uploading Completed Successfully - Wait for Processing.');
  
                  }
  
                  else {
  
                      failedstatus = 1;
  
                      faileduploaded++;
  
                      Display_Message('#' + mid, "Response is: " + msg, 0, 1);
  
                  }
  
              }
  
          });
  
      }
  
  </strong>

  Server side code for processing the file upload :

   private int MediaType = 0; // 0 : video, 1: audio
  
  
  
      public void ProcessRequest (HttpContext context) {
  
          try
  
          {
  
              context.Response.ContentType = "text/plain";
  
              context.Response.Write(ProcessMedia(context));
  
          }
  
          catch (Exception ex)
  
          {
  
              context.Response.Write("error|" + ex.Message);
  
          }
  
      }
  
  
  
      public string ProcessMedia(HttpContext context)
  
      {
  
          if (context.Request.Files.Count > 0)
  
          {
  
              int chunk = context.Request["chunk"] != null ? int.Parse(context.Request["chunk"]) : 0;
  
              string fileName = context.Request["name"] != null ? context.Request["name"] : string.Empty;
  
              //string _fileName = fileName.Remove(fileName.LastIndexOf(".")) + "-" + Guid.NewGuid().ToString().Substring(0, 6) + "" + fileName.Remove(0, fileName.LastIndexOf("."));
  
              HttpPostedFile fileUpload = context.Request.Files[0];
  
  
  
              string upath = "";
  
              if (context.Request.Headers["UName"] != null)
  
                  upath = context.Request.Headers["UName"].ToString();
  
  
  
              //if (CloudSettings.EnableCloudStorage && upath != "")
  
              //    _fileName = upath.Substring(0, 3) + "-" + _fileName; // avoid duplication in cloud storage
  
  
  
              if (context.Request.Headers["MTP"] != null)
  
                  MediaType = Convert.ToInt32(context.Request.Headers["MTP"]);
  
  
  
              //string extensions = "";
  
              //if (MediaType == 0)
  
              //    extensions = Site_Settings.Video_Allowed_Formats;
  
              //else
  
              //    extensions = Site_Settings.Audio_Allowed_Formats;
  
  
  
              //bool sts = UtilityBLL.Check_File_Extension(extensions, fileName.ToLower());
  
              //if (sts == false)
  
              //{
  
              //    return "Invalid format, please upload proper video!"; // Invalid video format, please upload proper video
  
              //}
  
  
  
              int allowable_size_mb = 0;
  
              if (MediaType == 0)
  
              {
  
                  allowable_size_mb = Site_Settings.Video_Max_Size;
  
              }
  
              else
  
              {
  
                  allowable_size_mb = Site_Settings.Audio_Max_Size;
  
              }
  
              int UploadSize = allowable_size_mb * 1000000;
  
              if (fileUpload.ContentLength > UploadSize)
  
              {
  
                  return "Video Limit Exceeds";
  
              }
  
  
  
              string uploadPath = "";
  
              // check whether audio / mp3 encoding enabled
  
              if (this.MediaType == 1)
  
              {
  
                  // audio encoding
  
                  if (fileName.EndsWith(".mp3"))
  
                  {
  
                      // upload mp3 directly in mp3 path instead of default path
  
                      if (upath == "")
  
                          uploadPath = UrlConfig.MP3_Path(); // source video path
  
                      else
  
                          uploadPath = UrlConfig.MP3_Path(upath); // source video path
  
                  }
  
                  else
  
                  {
  
                      // default path
  
                      if (upath == "")
  
                          uploadPath = UrlConfig.Source_Video_Path(); // source video path
  
                      else
  
                          uploadPath = UrlConfig.Source_Video_Path(upath); // source video path
  
                  }
  
              }
  
              else
  
              {//azure
  
                  // default path
  
                  if (upath == "")
  
                      uploadPath = UrlConfig.Source_Video_Path(); // source video path
  
                  else
  
                      uploadPath = UrlConfig.Source_Video_Path(upath); // source video path
  
              }
  
  
  
              FileStream fs;
  
              using (fs = new FileStream(Path.Combine(uploadPath, fileName), chunk == 0 ? FileMode.Create : FileMode.Append))
  
              {
  
                  byte[] buffer = new byte[fileUpload.InputStream.Length];
  
                  fileUpload.InputStream.Read(buffer, 0, buffer.Length);
  
  
  
                  fs.Write(buffer, 0, buffer.Length);
  
              }
  
              return fileName; // "Success";
  
          }
  
          else
  
          {
  
              return "failed";
  
          }
  
  
  
          return "";
  
      }
  
      public bool IsReusable {
  
          get {
  
              return false;
  
          }
  
      }

  code in encode.aspx responsible for encoding the video :

  private string EncodeMedia(HttpContext context)
  
  {
  
      string sourcepath = "";
  
      string publishedpath = "";
  
      string mp3path = "";
  
      string thumbpath = "";
  
      if (this.UserName != "")
  
      {//azure
  
          sourcepath = UrlConfig.Source_Video_Path(this.UserName);
  
          publishedpath = UrlConfig.Published_Video_Path(this.UserName);
  
          mp3path = UrlConfig.MP3_Path(this.UserName);
  
          thumbpath = UrlConfig.Thumbs_Path(this.UserName);
  
      }
  
      else
  
      {
  
          sourcepath = UrlConfig.Source_Video_Path();
  
          publishedpath = UrlConfig.Published_Video_Path();
  
          mp3path = UrlConfig.MP3_Path();
  
          thumbpath = UrlConfig.Thumbs_Path();
  
      }
  
      if (this.FileName.EndsWith(".mp3") && this.MediaType == 1)
  
      {
  
          // mp3 and audio format
  
          if (!File.Exists(mp3path + "/" + this.FileName))
  
          {
  
              return "Audio file not found!";
  
          }
  
      }
  
      else
  
      {
  
          // rest normal video and audio encoding
  
          if (!File.Exists(sourcepath + "/" + this.FileName))
  
          {
  
              return "Source file not found!";
  
          }
  
      }
  
  
  
      if (CloudSettings.EnableCloudStorage && this.UserName != "")
  
          this.FileName = this.UserName.Substring(0, 3) + "-" + this.FileName; // avoid duplication in cloud storage
  
  
  
  
  
      //double f_contentlength = 0;
  
      //if (Site_Settings.Feature_Packages == 1)
  
      //{
  
      //    if (Config.GetMembershipAccountUpgradeType() != 1)
  
      //    {
  
      //        // Check whether user have enough space to upload content
  
      //        // Restriction only for normal or premium users
  
      //        f_contentlength = (double)fileUpload.ContentLength / 1000000;
  
      //        string media_field_name = "space_video";
  
      //        if (MediaType == 1)
  
      //            media_field_name = "space_audio";
  
      //        if (!User_PackagesBLL.Check_User_Space_Status(upath, media_field_name, f_contentlength) && !isAdmin)
  
      //        {
  
      //            // insufficient credits to upload content
  
      //            return "Insufficient credits to upload media file"; //   Response.Redirect(Config.GetUrl("myaccount/packages.aspx?status=" + media_field_name), true);
  
      //        }
  
      //    }
  
      //}
  
  
  
      this.backgroundpublishing = true; // should be true on direct encoding
  
      // Video Processing
  
      string flv_filename = "";
  
      string original_filename = "";
  
      string thumb_filename = "";
  
      string duration = "";
  
      int duration_sec = 0;
  
  
  
      // set video actions : 1 -> on, 0 -> off
  
      int isenabled = 1;
  
      int ispublished = 1;
  
      int isreviewed = 1;
  
      int isresponse = 0;
  
      if (Response_VideoID > 0)
  
          isresponse = 1;
  
  
  
      string flv_url = "none";
  
      string thumb_url = "none";
  
      string org_url = "none";
  
      string _embed = "";
  
  
  
      string errorcode = "0";
  
      VideoInfo info = null;
  
  
  
      if (Site_Settings.Content_Approval == 0)
  
          isreviewed = 0;
  
  
  
  
  
      // check whether audio / mp3 encoding enabled
  
      if (this.FileName.EndsWith(".mp3") && this.MediaType==1)
  
      {
  
          // audio encoding
  
          // mp3 file already
  
          // so no encoding happens
  
          MediaHandler _minfo = new MediaHandler();
  
          _minfo.FFMPEGPath = Encoding_Settings.FFMPEGPATH;
  
          _minfo.FileName = FileName;
  
          _minfo.InputPath = mp3path;
  
          info = _minfo.Get_Info();
  
  
  
          flv_filename = FileName;
  
          original_filename = FileName;
  
          duration = info.Duration;
  
          duration_sec = info.Duration_Sec;
  
          isenabled = 1; // enabled
  
      }
  
      else if (this.directpublishing)
  
      {            
  
  
  
          // publish video
  
          ArrayList itags = new ArrayList();
  
          MHPEncoder encoder = new MHPEncoder();
  
          //if (this.FileName.EndsWith(".mpeg") || this.FileName.EndsWith(".mpg")) // use mpg compatible ffmpeg encoder
  
          //    encoder.FfmpegPath = HttpContext.Current.Server.MapPath(HttpContext.Current.Request.ApplicationPath) + "\\ffmpeg\\ffmpegbk\\ffmpeg.exe";
  
              //encoder.ThumbFfmpegPath = Encoding_Settings.FFMPEGPATH; // use normal ffmpeg encoder for thumbs processing
  
  
  
          //azure
  
          encoder.FfmpegPath = Encoding_Settings.FFMPEGPATH; // use normal ffmpeg encoder
  
          encoder.FlvToolPath = Encoding_Settings.FLVTOOLPATH; // set meta information for flv videos
  
          encoder.Mp4BoxPath = Encoding_Settings.MP4BoxPath; // set meta information for mp4 videos
  
          encoder.SourcePath = sourcepath;
  
          encoder.SourceFileName = this.FileName;
  
  
  
          // No cloud storage on direct encoding
  
          //if (CloudSettings.EnableCloudStorage)
  
          //    encoder.EnableCloudStorage = true;
  
  
  
  
  
          if (MediaType == 1)
  
          {
  
              // audio encoding
  
              itags.Add("14");
  
              encoder.iTags = itags;
  
              encoder.GrabThumbs = false;
  
              encoder.PublishedPath = mp3path;
  
  
  
              //_vprocess.OutputPath = this.MP3Path;
  
              //_vprocess.isAudio = true;
  
          }
  
          else
  
          {
  
              // video encoding
  
              itags.Add(EncoderSettings.DefaultITagValue.ToString()); // 5 for 360p mp4 encoding    
  
              //itags.Add(7);   // this will call 7 case settings to publish next video ending with _7.mp4 instead of _5.mp4
  
              // so there will be 2 videos with different resoultions published at the end of the process?
  
              // yesmake sure use proper settings first test it directly via command.     
  
              //okay i got it. But i'm gonna have to use a different media players to incroporate those settings
  
              // once published you can load different videos for different user by checking _7.mp4 (end) va
  
             //okay got it.
  
  
  
              //azure
  
              encoder.PublishedPath = publishedpath;
  
              encoder.iTags = itags;
  
              encoder.ThumbsDirectory = thumbpath;
  
              encoder.TotalThumbs = 15;
  
  
  
              //_vprocess.ThumbPath = this.ThumbPath;
  
              //_vprocess.OutputPath = this.FLVPath;
  
              //if (Config.isPostWaterMark())
  
              //{
  
              //    // script for posting watermark on video
  
              //    _vprocess.WaterMarkPath = Server.MapPath(Request.ApplicationPath) + "\\contents\\watermark";
  
              //    _vprocess.WaterMarkImage = "watermark.gif";
  
  
  
              //}
  
          }
  
          int deleteoption = Site_Settings.Video_Delete_Original;
  
          if (deleteoption == 1)
  
          {
  
              encoder.DeleteSource = true;
  
          }
  
          // background processing
  
          if (this.backgroundpublishing && this.MediaType==0)
  
          {
  
              encoder.BackgroundProcessing = true;
  
              // get information from source video in order to store it in database
  
              MediaHandler _minfo = new MediaHandler();
  
              //if (this.FileName.EndsWith(".mpeg") || this.FileName.EndsWith(".mpg")) // use mpg compatible ffmpeg encoder
  
              //    encoder.FfmpegPath = HttpContext.Current.Server.MapPath(HttpContext.Current.Request.ApplicationPath) + "\\ffmpeg\\ffmpegbk\\ffmpeg.exe";
  
              //else
  
                  _minfo.FFMPEGPath = Encoding_Settings.FFMPEGPATH;
  
  
  
              _minfo.FileName = FileName;
  
              _minfo.InputPath = sourcepath;
  
              info = _minfo.Get_Info();
  
          }
  
          // encode video processing
  
          Video_Information vinfo = encoder.Process();
  
          if (vinfo.ErrorCode > 0)
  
          {
  
              errorcode = vinfo.ErrorCode.ToString();
  
              ErrorLgBLL.Add_Log("Encoding Failed Log", "", "encoding error: " + vinfo.ErrorCode.ToString() + "<br />Description: " + vinfo.ErrorDescription.ToString());
  
               //return vinfo.ErrorDescription;
  
          }
  
          // Double check validation
  
          // if published video exist
  
          // if thumb exist
  
          // then proceed further
  
  
  
          if (MediaType == 0)
  
          {
  
              if (!File.Exists(encoder.PublishedPath + "/" + vinfo.FLVVideoName))
  
              {
  
                  return "Video failed to published properly.";
  
              }
  
              if (!File.Exists(encoder.ThumbsDirectory + "/" + vinfo.ThumbFileName))
  
              {
  
                  return "Thumbs failed to grab from video properly.";
  
              }
  
          }
  
          else
  
          {
  
              if (vinfo.FLVVideoName == "")
  
              {
  
                  vinfo.FLVVideoName = this.FileName.Remove(this.FileName.LastIndexOf(".")) + "_14.mp3"; // mp3 file path name
  
              }
  
              if (!File.Exists(encoder.PublishedPath + "/" + vinfo.FLVVideoName))
  
              {
  
                  return "Audio failed to published properly.";
  
              }
  
          }
  
          // Now thumbs and video published, procceed for data processing
  
          // get information from vinfo object
  
          if (this.backgroundpublishing &amp;&amp; this.MediaType == 0)
  
          {
  
              string OutputFileName = this.FileName.Remove(this.FileName.LastIndexOf("."));
  
              flv_filename = OutputFileName + "_" + EncoderSettings.DefaultITagValue + "." + EncoderSettings.Return_Output_Extension(EncoderSettings.DefaultITagValue);
  
              original_filename = vinfo.OriginalVideoName;
  
              thumb_filename = OutputFileName + "_008.jpg"; // info.ThumbFileName;
  
              duration = info.Duration;
  
              duration_sec = info.Duration_Sec;
  
          }
  
          else
  
          {
  
              flv_filename = vinfo.FLVVideoName;
  
              original_filename = vinfo.OriginalVideoName;
  
              thumb_filename = vinfo.ThumbFileName;
  
              duration = vinfo.Duration;
  
              duration_sec = vinfo.Duration_Sec;
  
              isenabled = vinfo.isEnabled;
  
          }
  
  
  
          // No cloud storage on direct encoding.
  
          // Note cloude storage only works if background processing is disabled
  
          // Or works in cased of sheduled processing
  
          if (CloudSettings.EnableCloudStorage &amp;&amp; errorcode == "0")
  
          {
  
              flv_url = "amazon";
  
              org_url = "https://s3.amazonaws.com/" + CloudSettings.OriginalVideoBucketName + "/" + this.FileName;
  
              thumb_url = "https://s3.amazonaws.com/" + CloudSettings.ThumbsBucketName + "/" + thumb_filename;
  
  
  
          }
  
  
  
      }
  
      else
  
      {
  
          // set publishing status off.
  
          ispublished = 0;
  
          original_filename = this.FileName;
  
      }
  
  
  
      // Store video information in database
  
      string ipaddress = context.Request.ServerVariables["REMOTE_ADDR"].ToString();
  
  
  
      // Store media information in database
  
      Video_Struct vd = new Video_Struct();
  
      vd.CategoryID = 0; // store categoryname or term instead of category id
  
      vd.Categories = Categories;
  
      vd.UserName = UserName;
  
      vd.Title = "";
  
      vd.Description = "";
  
      vd.Tags = Tags;
  
      vd.Duration = duration;
  
      vd.Duration_Sec = duration_sec;
  
      vd.OriginalVideoFileName = original_filename;
  
      vd.VideoFileName = flv_filename;
  
      vd.ThumbFileName = thumb_filename;
  
      vd.isPrivate = Privacy;
  
      vd.AuthKey = PAuth;
  
      vd.isEnabled = isenabled;
  
      vd.Response_VideoID = Response_VideoID; // video responses
  
      vd.isResponse = isresponse;
  
      vd.isPublished = ispublished;
  
      vd.isReviewed = isreviewed;
  
      vd.FLV_Url = flv_url;
  
      vd.Thumb_Url = thumb_url;
  
      vd.Org_Url = org_url;
  
      vd.Embed_Script = _embed;
  
      vd.isExternal = 0; // website own video, 1: embed video
  
      vd.IPAddress = ipaddress;
  
      vd.Type = MediaType;
  
      vd.YoutubeID = "";
  
      vd.isTagsreViewed = 1;
  
      vd.Mode = 0; // filter videos based on website sections
  
      //vd.ContentLength = f_contentlength;
  
      vd.GalleryID = GID;
  
      vd.ErrorCode = Convert.ToInt32(errorcode);
  
      long videoid = VideoBLL.Process_Info(vd, false);
  
  
  
      // Process tags
  
      if (Tags != "")
  
      {
  
          int tag_type = 0; // represent videos
  
          if (MediaType == 1)
  
              tag_type = 4; // represent audio file
  
          TagsBLL.Process_Tags(Tags, tag_type, 0);
  
      }
  
  
  
      if (Response_VideoID > 0)
  
      {
  
          VideoBLL.Update_Responses(Response_VideoID);
  
      }
  
  
  
      return "Success";
  
  }