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  • Publier sur MédiaSpip

    13 juin 2013

    Puis-je poster des contenus à partir d’une tablette Ipad ?
    Oui, si votre Médiaspip installé est à la version 0.2 ou supérieure. Contacter au besoin l’administrateur de votre MédiaSpip pour le savoir

  • Support de tous types de médias

    10 avril 2011

    Contrairement à beaucoup de logiciels et autres plate-formes modernes de partage de documents, MediaSPIP a l’ambition de gérer un maximum de formats de documents différents qu’ils soient de type : images (png, gif, jpg, bmp et autres...) ; audio (MP3, Ogg, Wav et autres...) ; vidéo (Avi, MP4, Ogv, mpg, mov, wmv et autres...) ; contenu textuel, code ou autres (open office, microsoft office (tableur, présentation), web (html, css), LaTeX, Google Earth) (...)

  • List of compatible distributions

    26 avril 2011, par

    The table below is the list of Linux distributions compatible with the automated installation script of MediaSPIP. Distribution nameVersion nameVersion number Debian Squeeze 6.x.x Debian Weezy 7.x.x Debian Jessie 8.x.x Ubuntu The Precise Pangolin 12.04 LTS Ubuntu The Trusty Tahr 14.04
    If you want to help us improve this list, you can provide us access to a machine whose distribution is not mentioned above or send the necessary fixes to add (...)

Sur d’autres sites (8934)

  • ffmpeg streaming UDP port is closed [closed]

    26 décembre 2023, par BrilliantContract

    I'm trying to use ffmpeg in order to transcode RTSP stream from CCTV to HLS stream so it could be accessed through a web server.

    


    ffmpeg used to stream video from CCTV with following command

    


    $ ffmpeg -i "rtsp://cam-1.loc:554?user=admin&password=admin&channel=1&stream=0" -hls_time 3 -hls_wrap 10 -f mpegts udp://localhost:6601
ffmpeg version 4.2.8 Copyright (c) 2000-2022 the FFmpeg developers
  built with gcc 8 (GCC)
  configuration: --prefix=/usr --bindir=/usr/bin --datadir=/usr/share/ffmpeg --docdir=/usr/share/doc/ffmpeg --incdir=/usr/include/ffmpeg --libdir=/usr/lib64 --mandir=/usr/share/man --arch=x86_64 --optflags='-O2 -g -pipe -Wall -Werror=format-security -Wp,-D_FORTIFY_SOURCE=2 -Wp,-D_GLIBCXX_ASSERTIONS -fexceptions -fstack-protector-strong -grecord-gcc-switches -specs=/usr/lib/rpm/redhat/redhat-hardened-cc1 -specs=/usr/lib/rpm/redhat/redhat-annobin-cc1 -m64 -mtune=generic -fasynchronous-unwind-tables -fstack-clash-protection -fcf-protection' --extra-ldflags='-Wl,-z,relro -Wl,-z,now -specs=/usr/lib/rpm/redhat/redhat-hardened-ld ' --extra-cflags=' ' --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libvo-amrwbenc --enable-version3 --enable-bzlib --disable-crystalhd --enable-fontconfig --enable-frei0r --enable-gcrypt --enable-gnutls --enable-ladspa --enable-libaom --enable-libdav1d --enable-libass --enable-libbluray --enable-libcdio --enable-libdrm --enable-libjack --enable-libfreetype --enable-libfribidi --enable-libgsm --enable-libmp3lame --enable-nvenc --enable-openal --enable-opencl --enable-opengl --enable-libopenjpeg --enable-libopus --enable-libpulse --enable-librsvg --enable-libsrt --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libvorbis --enable-libv4l2 --enable-libvidstab --enable-libvmaf --enable-version3 --enable-vapoursynth --enable-libvpx --enable-libx264 --enable-libx265 --enable-libxvid --enable-libzimg --enable-libzvbi --enable-avfilter --enable-avresample --enable-libmodplug --enable-postproc --enable-pthreads --disable-static --enable-shared --enable-gpl --disable-debug --disable-stripping --shlibdir=/usr/lib64 --enable-libmfx --enable-runtime-cpudetect
  libavutil      56. 31.100 / 56. 31.100
  libavcodec     58. 54.100 / 58. 54.100
  libavformat    58. 29.100 / 58. 29.100
  libavdevice    58.  8.100 / 58.  8.100
  libavfilter     7. 57.100 /  7. 57.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  5.100 /  5.  5.100
  libswresample   3.  5.100 /  3.  5.100
  libpostproc    55.  5.100 / 55.  5.100
[rtsp @ 0x5576c7340600] getaddrinfo(cam-1.loc): Name or service not known
Guessed Channel Layout for Input Stream #0.1 : mono
Input #0, rtsp, from 'rtsp://cam-1.loc:554?user=admin&password=admin&channel=1&stream=0':
  Metadata:
    title           : RTSP Session
  Duration: N/A, start: 0.000000, bitrate: N/A
    Stream #0:0: Video: h264 (Main), yuv420p(progressive), 1920x1080, 25 fps, 25 tbr, 90k tbn, 50 tbc
    Stream #0:1: Audio: pcm_alaw, 8000 Hz, mono, s16, 64 kb/s
Stream mapping:
  Stream #0:0 -> #0:0 (h264 (native) -> mpeg2video (native))
  Stream #0:1 -> #0:1 (pcm_alaw (native) -> mp2 (native))
Press [q] to stop, [?] for help
Output #0, mpegts, to 'udp://localhost:6601':
  Metadata:
    title           : RTSP Session
    encoder         : Lavf58.29.100
    Stream #0:0: Video: mpeg2video (Main), yuv420p, 1920x1080, q=2-31, 200 kb/s, 25 fps, 90k tbn, 25 tbc
    Metadata:
      encoder         : Lavc58.54.100 mpeg2video
    Side data:
      cpb: bitrate max/min/avg: 0/0/200000 buffer size: 0 vbv_delay: -1
    Stream #0:1: Audio: mp2, 16000 Hz, mono, s16, 160 kb/s
    Metadata:
      encoder         : Lavc58.54.100 mp2
[rtsp @ 0x5576c7340600] max delay reached. need to consume packette=5338.9kbits/s dup=0 drop=5 speed=1.12x    
[rtsp @ 0x5576c7340600] RTP: missed 3 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 6 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 6 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 5 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 4 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 5 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 6 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 5 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 6 packets
[h264 @ 0x5576c7993c80] concealing 972 DC, 972 AC, 972 MV errors in I frame
rtsp://cam-1.loc:554?user=admin&password=admin&channel=1&stream=0: corrupt decoded frame in stream 0=1.11x    
[rtsp @ 0x5576c7340600] max delay reached. need to consume packette=5298.4kbits/s dup=0 drop=5 speed=1.02x    
[rtsp @ 0x5576c7340600] RTP: missed 2 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 5 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 4 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 3 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 4 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 5 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 5 packets
[rtsp @ 0x5576c7340600] max delay reached. need to consume packet
[rtsp @ 0x5576c7340600] RTP: missed 2 packets
[h264 @ 0x5576c779b9c0] cabac decode of qscale diff failed at 66 60
[h264 @ 0x5576c779b9c0] error while decoding MB 66 60, bytestream 9825
[h264 @ 0x5576c779b9c0] concealing 943 DC, 943 AC, 943 MV errors in I frame
rtsp://cam-1.loc:554?user=admin&password=admin&channel=1&stream=0: corrupt decoded frame in stream 0=1.02x    
frame= 1315 fps= 25 q=31.0 Lsize=   34249kB time=00:00:53.32 bitrate=5261.8kbits/s dup=0 drop=5 speed=1.02x    
video:30544kB audio:1042kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: 8.431973%


    


    nmap used to check if 6601 port is open

    


    $ nmap -Pn localhost -p 6601
Starting Nmap 7.70 ( https://nmap.org ) at 2023-12-26 10:47 UTC
Nmap scan report for localhost (127.0.0.1)
Host is up (0.0011s latency).
Other addresses for localhost (not scanned): ::1

PORT     STATE  SERVICE
6601/tcp closed mstmg-sstp

Nmap done: 1 IP address (1 host up) scanned in 0.06 seconds


    


    However, ffplayer able to play video stream

    


    ffplay udp://localhost:6601
ffplay version 4.2.8 Copyright (c) 2003-2022 the FFmpeg developers
  built with gcc 8 (GCC)
  configuration: --prefix=/usr --bindir=/usr/bin --datadir=/usr/share/ffmpeg --docdir=/usr/share/doc/ffmpeg --incdir=/usr/include/ffmpeg --libdir=/usr/lib64 --mandir=/usr/share/man --arch=x86_64 --optflags='-O2 -g -pipe -Wall -Werror=format-security -Wp,-D_FORTIFY_SOURCE=2 -Wp,-D_GLIBCXX_ASSERTIONS -fexceptions -fstack-protector-strong -grecord-gcc-switches -specs=/usr/lib/rpm/redhat/redhat-hardened-cc1 -specs=/usr/lib/rpm/redhat/redhat-annobin-cc1 -m64 -mtune=generic -fasynchronous-unwind-tables -fstack-clash-protection -fcf-protection' --extra-ldflags='-Wl,-z,relro -Wl,-z,now -specs=/usr/lib/rpm/redhat/redhat-hardened-ld ' --extra-cflags=' ' --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libvo-amrwbenc --enable-version3 --enable-bzlib --disable-crystalhd --enable-fontconfig --enable-frei0r --enable-gcrypt --enable-gnutls --enable-ladspa --enable-libaom --enable-libdav1d --enable-libass --enable-libbluray --enable-libcdio --enable-libdrm --enable-libjack --enable-libfreetype --enable-libfribidi --enable-libgsm --enable-libmp3lame --enable-nvenc --enable-openal --enable-opencl --enable-opengl --enable-libopenjpeg --enable-libopus --enable-libpulse --enable-librsvg --enable-libsrt --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libvorbis --enable-libv4l2 --enable-libvidstab --enable-libvmaf --enable-version3 --enable-vapoursynth --enable-libvpx --enable-libx264 --enable-libx265 --enable-libxvid --enable-libzimg --enable-libzvbi --enable-avfilter --enable-avresample --enable-libmodplug --enable-postproc --enable-pthreads --disable-static --enable-shared --enable-gpl --disable-debug --disable-stripping --shlibdir=/usr/lib64 --enable-libmfx --enable-runtime-cpudetect
  libavutil      56. 31.100 / 56. 31.100
  libavcodec     58. 54.100 / 58. 54.100
  libavformat    58. 29.100 / 58. 29.100
  libavdevice    58.  8.100 / 58.  8.100
  libavfilter     7. 57.100 /  7. 57.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  5.100 /  5.  5.100
  libswresample   3.  5.100 /  3.  5.100
  libpostproc    55.  5.100 / 55.  5.100
[mpeg2video @ 0x7f1ad854afc0] Invalid frame dimensions 0x0. f=0/0   
    Last message repeated 7 times
Input #0, mpegts, from 'udp://localhost:6601':0KB sq=    0B f=0/0   
  Duration: N/A, start: 59.288000, bitrate: N/A
  Program 1 
    Metadata:
      service_name    : RTSP Session
      service_provider: FFmpeg
    Stream #0:0[0x100]: Video: mpeg2video (Main) ([2][0][0][0] / 0x0002), yuv420p(tv, progressive), 1920x1080 [SAR 1:1 DAR 16:9], 25 fps, 25 tbr, 90k tbn, 50 tbc
    Stream #0:1[0x101]: Audio: mp2 ([4][0][0][0] / 0x0004), 16000 Hz, mono, s16p, 160 kb/s


    


    VLC cannot play the video stream :

    


    vlc udp://localhost:6601
VLC media player 3.0.18 Vetinari (revision )
[000055769aa81ba0] main libvlc: Running vlc with the default interface. Use 'cvlc' to use vlc without interface.
Warning: Ignoring XDG_SESSION_TYPE=wayland on Gnome. Use QT_QPA_PLATFORM=wayland to run on Wayland anyway.
[00007fec64011e90] mjpeg demux error: cannot peek


    


    ffprobe output

    


    ffprobe udp://localhost:6601
ffprobe version 4.2.8 Copyright (c) 2007-2022 the FFmpeg developers
  built with gcc 8 (GCC)
  configuration: --prefix=/usr --bindir=/usr/bin --datadir=/usr/share/ffmpeg --docdir=/usr/share/doc/ffmpeg --incdir=/usr/include/ffmpeg --libdir=/usr/lib64 --mandir=/usr/share/man --arch=x86_64 --optflags='-O2 -g -pipe -Wall -Werror=format-security -Wp,-D_FORTIFY_SOURCE=2 -Wp,-D_GLIBCXX_ASSERTIONS -fexceptions -fstack-protector-strong -grecord-gcc-switches -specs=/usr/lib/rpm/redhat/redhat-hardened-cc1 -specs=/usr/lib/rpm/redhat/redhat-annobin-cc1 -m64 -mtune=generic -fasynchronous-unwind-tables -fstack-clash-protection -fcf-protection' --extra-ldflags='-Wl,-z,relro -Wl,-z,now -specs=/usr/lib/rpm/redhat/redhat-hardened-ld ' --extra-cflags=' ' --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libvo-amrwbenc --enable-version3 --enable-bzlib --disable-crystalhd --enable-fontconfig --enable-frei0r --enable-gcrypt --enable-gnutls --enable-ladspa --enable-libaom --enable-libdav1d --enable-libass --enable-libbluray --enable-libcdio --enable-libdrm --enable-libjack --enable-libfreetype --enable-libfribidi --enable-libgsm --enable-libmp3lame --enable-nvenc --enable-openal --enable-opencl --enable-opengl --enable-libopenjpeg --enable-libopus --enable-libpulse --enable-librsvg --enable-libsrt --enable-libsoxr --enable-libspeex --enable-libssh --enable-libtheora --enable-libvorbis --enable-libv4l2 --enable-libvidstab --enable-libvmaf --enable-version3 --enable-vapoursynth --enable-libvpx --enable-libx264 --enable-libx265 --enable-libxvid --enable-libzimg --enable-libzvbi --enable-avfilter --enable-avresample --enable-libmodplug --enable-postproc --enable-pthreads --disable-static --enable-shared --enable-gpl --disable-debug --disable-stripping --shlibdir=/usr/lib64 --enable-libmfx --enable-runtime-cpudetect
  libavutil      56. 31.100 / 56. 31.100
  libavcodec     58. 54.100 / 58. 54.100
  libavformat    58. 29.100 / 58. 29.100
  libavdevice    58.  8.100 / 58.  8.100
  libavfilter     7. 57.100 /  7. 57.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  5.100 /  5.  5.100
  libswresample   3.  5.100 /  3.  5.100
  libpostproc    55.  5.100 / 55.  5.100
[mpeg2video @ 0x55e1be0910c0] Invalid frame dimensions 0x0.
    Last message repeated 9 times
Input #0, mpegts, from 'udp://localhost:6601':
  Duration: N/A, start: 262.760000, bitrate: N/A
  Program 1 
    Metadata:
      service_name    : RTSP Session
      service_provider: FFmpeg
    Stream #0:0[0x100]: Video: mpeg2video (Main) ([2][0][0][0] / 0x0002), yuv420p(tv, progressive), 1920x1080 [SAR 1:1 DAR 16:9], 25 fps, 25 tbr, 90k tbn, 50 tbc
    Stream #0:1[0x101]: Audio: mp2 ([4][0][0][0] / 0x0004), 16000 Hz, mono, s16p, 160 kb/s


    


    Why the video stream is not playing in VLC ?

    


    Why nmap do not see that UPD port is open ?

    


  • 6 Crucial Benefits of Conversion Rate Optimisation

    26 février 2024, par Erin

    Whether investing time or money in marketing, you want the best return on your investment. You want to get as many customers as possible with your budget and resources.

    That’s what conversion rate optimisation (CRO) aims to do. But how does it help you achieve this major goal ? 

    This guide explores the concrete benefits of conversion rate optimisation and how they lead to more effective marketing and ROI. We’ll also introduce specific CRO best practices to help unlock these benefits.

    What is conversion rate optimisation ?

    Conversion rate optimisation (CRO) is the process of examining your website for improvements and creating tests to increase the number of visitors who take a desired action, like purchasing a product or submitting a form.

    The conversion rate is the percentage of visitors who complete a specific goal.

    Illustration of what conversion rate optimisation is

    In order to improve your conversion rate, you need to figure out :

    • Where your customers come from
    • How potential customers navigate or interact with your website
    • Where potential customers are likely to exit your site (or abandon carts)
    • What patterns drive valuable actions like sign-ups and sales

    From there, you can gradually implement changes that will drive more visitors to convert. That’s the essence of conversion rate optimisation.

    6 top benefits of conversion rate optimisation (and best practices to unlock them)

    Conversion rate optimisation can help you get more out of your campaigns without investing more. CRO helps you in these six ways :

    1. Understand your visitors (and customers) better

    The main goal of CRO is to boost conversions, but it’s more than that. In the process of improving conversion rates, you’ll also benefit by gaining deep insights into user behaviour, preferences, and needs. 

    Using web analytics, tests and behavioural analytics, CRO helps marketers shape their website to match what users need.

    Best practices for understanding your customer :

    First, analyse how visitors act with full context (the pages they view, how long they stay and more). 

    In Matomo, you can use the Users Flow report to understand how visitors navigate through your site. This will help you visualise and identify trends in the buyer’s journey.

    User flow chart in Matomo analytics

    Then, you can dive deeper by defining and analysing journeys with Funnels. This shows you how many potential customers follow through each step in your defined journey and identify where you might have a leaky funnel. 

    Goal funnel chart in Matomo analytics

    In the above Funnel Report, nearly half of our visitors, just 44%, are moving forward in the buyer’s journey after landing on our scuba diving mask promotion page. With 56% of potential customers dropping off at this page, it’s a prime opportunity for optimising conversions.

    Think of Funnels as your map, and pages with high drop-off rates as valuable opportunities for improvement.

    Once you notice patterns, you can try to identify the why. Analyse the pages, do user testing and do your best to improve them.

    2. Deliver a better user experience

    A better understanding of your customers’ needs means you can deliver a better user experience.

    Illustration of improving the user experience

    For example, if you notice many people spend more time than expected on a particular step in the sign-up process, you can work to streamline it.

    Best practices for improving your user experience : 

    To do this, you need to come up with testable hypotheses. Start by using Heatmaps and Session Recordings to visualise the user experience and understand where visitors are hesitating, experiencing points of frustration, and exiting. 

    You need to outline what drives certain patterns in behaviour — like cart abandonment for specific products, and what you think can fix them.

    Example of a heatmap in Matomo analytics

    Let’s look at an example. In the screenshot above, we used Matomo’s Heatmap feature to analyse user behaviour on our website. 

    Only 65% of visitors scroll down far enough to encounter our main call to action to “Write a Review.” This insight suggests a potential opportunity for optimisation, where we can focus efforts on encouraging more users to engage with this key element on our site.

    Once you’ve identified an area of improvement, you need to test the results of your proposed solution to the problem. The most common way to do this is with an A/B test. 

    This is a test where you create a new version of the problematic page, trying different titles, comparing long, and short copy, adding or removing images, testing variations of call-to-action buttons and more. Then, you compare the results — the conversion rate — against the original. With Matomo’s A/B Testing feature, you can easily split traffic between the original and one or more variations.

    A/B testing in Matomo analytics

    In the example above from Matomo, we can see that testing different header sizes on a page revealed that the wider header led to a higher conversion rate of 47%, compared to the original rate of 35% and the smaller header’s 36%.

    Matomo’s report also analyses the “statistical significance” of the difference in results. Essentially, this is the likelihood that the difference comes from the changes you made in the variation. With a small sample size, random patterns (like one page receiving more organic search visits) can cause the differences.

    If you see a significant change over a larger sample size, you can be fairly certain that the difference is meaningful. And that’s exactly what a high statistical significance rating indicates in Matomo. 

    Once a winner is identified, you can apply the change and start a new experiment. 

    3. Create a culture of data-driven decision-making

    Marketers can no longer afford to rely on guesswork or gamble away budgets and resources. In our digital age, you must use data to get ahead of the competition. In 2021, 65% of business leaders agreed that decisions were getting more complex.

    CRO is a great way to start a company-wide focus on data-driven decision-making. 

    Best practices to start a data-driven culture :

    Don’t only test “hunches” or “best practices” — look at the data. Figure out the patterns that highlight how different types of visitors interact with your site.

    Try to answer these questions :

    • How do our most valuable customers interact with our site before purchasing ?
    • How do potential customers who abandon their carts act ?
    • Where do our most valuable customers come from ?

    Moreover, it’s key to democratise insights by providing multiple team members access to information, fostering informed decision-making company-wide.

    4. Lower your acquisition costs and get higher ROI from all marketing efforts

    Once you make meaningful optimisations, CRO can help you lower customer acquisition costs (CAC). Getting new customers through advertising will be cheaper.

    As a result, you’ll get a better return on investment (ROI) on all your campaigns. Every ad and dollar invested will get you closer to a new customer than before. That’s the bottom line of CRO.

    Best practices to lower your CAC (customer acquisition costs) through CRO adjustments :

    The easiest way to lower acquisition costs is to understand where your customers come from. Use marketing attribution to track the results of your campaigns, revealing how each touchpoint contributes to conversions and revenue over time, beyond just last-click attribution.

    You can then compare the number of conversions to the marketing costs of each channel, to get a channel-specific breakdown of CAC.

    This performance overview can help you quickly prioritise the best value channels and ads, lowering your CAC. But these are only surface-level insights. 

    You can also further lower CAC by optimising the pages these campaigns send visitors to. Start with a deep dive into your landing pages using features like Matomo’s Session Recordings or Heatmaps.

    They can help you identify issues with an unengaging user experience or content. Using these insights, you can create A/B tests, where you implement a new page that replaces problematic headlines, buttons, copy, or visuals.

    Example of a multivariate test for headlines

    When a test shows a statistically significant improvement in conversion rates, implement the new version. Repeat this over time, and you can increase your conversion rates significantly, getting more customers with the same spend. This will reduce your customer acquisition costs, and help your company grow faster without increasing your ad budget.

    5. Improve your average order value (AOV) and customer lifetime value (CLV)

    CRO isn’t only about increasing the number of customers you convert. If you adapt your approach, you can also use it to increase the revenue from each customer you bring in. 

    But you can’t do that by only tracking conversion rates, you also need to track exactly what your customers buy.

    If you only blindly optimise for CAC, you even risk lowering your CLV and the overall profitability of your campaigns. (For example, if you focus on Facebook Ads with a $6 CAC, but an average CLV of $50, over Google Ads with a $12 CAC, but a $100 CLV.)

    Best practices to track and improve CLV :

    First, integrate your analytics platform with your e-commerce (B2C) or your CRM (B2B). This will help you get a more holistic view of your customers. You don’t want the data to stop at “converted.” You want to be able to dive deep into the patterns of high-value customers.

    The sales report in Matomo’s ecommerce analytics makes it easy to break down average order value by channels, campaigns, and specific ads.

    Ecommerce sales report in Matomo analytics

    In the report above, we can see that search engines drive customers who spend significantly more, on average, than social networks — $241 vs. $184. But social networks drive a higher volume of customers and more revenue.

    To figure out which channel to focus on, you need to see how the CAC compares to the AOV (or CLV for B2B customers). Let’s say the CAC of social networks is $50, while the search engine CAC is $65. Search engine customers are more profitable — $176 vs. $134. So you may want to adjust some more budget to that channel.

    To put it simply :

    Profit per customer = AOV (or CLV) – CAC

    Example :

    • Profit per customer for social networks = $184 – $50 = $134
    • Profit per customer for search engines = $241 – $65 = $176

    You can also try to A/B test changes that may increase the AOV, like creating a product bundle and recommending it on specific sales pages.

    An improvement in CLV will make your campaigns more profitable, and help stretch your advertising budget even further.

    6. Improve your content and SEO rankings

    A valuable side-effect of focusing on CRO metrics and analyses is that it can boost your SEO rankings. 

    How ? 

    CRO helps you improve the user experience of your website. That’s a key signal Google (and other search engines) care about when ranking webpages. 

    Illustration of how better content improves SEO rankings

    For example, Google’s algorithm considers “dwell time,” AKA how long a user stays on your page. If many users quickly return to the results page and click another result, that’s a bad sign. But if most people stay on your site for a while (or don’t return to Google at all), Google thinks your page gives the user their answer.

    As a result, Google will improve your website’s ranking in the search results.

    Best practices to make the most of CRO when it comes to SEO :

    Use A/B Testing, Heatmaps, and Session Recordings to run experiments and understand user behaviour. Test changes to headlines, page layout, imagery and more to see how it impacts the user experience. You can even experiment with completely changing the content on a page, like substituting an introduction.

    Bring your CRO-testing mindset to important pages that aren’t ranking well to improve metrics like dwell time.

    Start optimising your conversion rate today

    As you’ve seen, enjoying the benefits of CRO heavily relies on the data from a reliable web analytics solution. 

    But in an increasingly privacy-conscious world (just look at the timeline of GDPR updates and fines), you must tread carefully. One of the dilemmas that marketing managers face today is whether to prioritise data quality or privacy (and regulations).

    With Matomo, you don’t have to choose. Matomo values both data quality and privacy, adhering to stringent privacy laws like GDPR and CCPA.

    Unlike other web analytics, Matomo doesn’t sample data or use AI and machine learning to fill data gaps. Plus, you can track without annoying visitors with a cookie consent banner – so you capture 100% of traffic while respecting user privacy (excluding in Germany and UK).

    And as you’ve already seen above, you’ll still get plenty of reports and insights to drive your CRO efforts. With User Flows, Funnels, Session Recordings, Form Analytics, and Heatmaps, you can immediately find insights to improve your bottom line.

    And our built-in A/B testing feature will help you test your hypotheses and drive reliable progress. If you’re ready to reliably optimise conversion rates (with accuracy and without privacy concerns), try Matomo for free for 21 days. No credit card required.

  • RTMP server with OpenCV (python)

    12 février 2024, par Overnout

    I'm trying to process an RTMP stream in Python, using OpenCV2 but I'm not able to get OpenCV to capture it (i.e. act as RTMP server).

    


    I can run FFmpeg/FFplay from the command line and receive the stream successfully.
What could cause OpenCV to fail opening the stream in listening mode ?

    


    Here is my code :

    


    import cv2

cap = cv2.VideoCapture("rtmp://0.0.0.0:8000/live", cv2.CAP_FFMPEG)

if not cap.isOpened():
    print("Cannot open video source")
    exit()


    


    And the output :

    


    [tcp @ 00000192c490d640] Connection to tcp://0.0.0.0:8000 failed: Error number -138 occurred
[rtmp @ 00000192c490d580] Cannot open connection tcp://0.0.0.0:8000 
Cannot open video source


    


    edit2 : Output with debug logging turned on :

    


    output of the python script with debug logging on:
[DEBUG:0@0.017] global videoio_registry.cpp:218 cv::`anonymous-namespace'::VideoBackendRegistry::VideoBackendRegistry VIDEOIO: Builtin backends(9): FFMPEG(1000); GSTREAMER(990); INTEL_MFX(980); MSMF(970); DSHOW(960); CV_IMAGES(950); CV_MJPEG(940); UEYE(930); OBSENSOR(920)
[DEBUG:0@0.026] global videoio_registry.cpp:242 cv::`anonymous-namespace'::VideoBackendRegistry::VideoBackendRegistry VIDEOIO: Available backends(9): FFMPEG(1000); GSTREAMER(990); INTEL_MFX(980); MSMF(970); DSHOW(960); CV_IMAGES(950); CV_MJPEG(940); UEYE(930); OBSENSOR(920)
[ INFO:0@0.031] global videoio_registry.cpp:244 cv::`anonymous-namespace'::VideoBackendRegistry::VideoBackendRegistry VIDEOIO: Enabled backends(9, sorted by priority): FFMPEG(1000); GSTREAMER(990); INTEL_MFX(980); MSMF(970); DSHOW(960); CV_IMAGES(950); CV_MJPEG(940); UEYE(930); OBSENSOR(920)
[ WARN:0@0.037] global cap.cpp:132 cv::VideoCapture::open VIDEOIO(FFMPEG): trying capture filename='rtmp://192.168.254.101:8000/live' ...
[ INFO:0@0.040] global backend_plugin.cpp:383 cv::impl::getPluginCandidates Found 2 plugin(s) for FFMPEG
[ INFO:0@0.043] global plugin_loader.impl.hpp:67 cv::plugin::impl::DynamicLib::libraryLoad load C:\Users\me\src\opencv\.venv\Lib\site-packages\cv2\opencv_videoio_ffmpeg490_64.dll => OK
[ INFO:0@0.047] global backend_plugin.cpp:50 cv::impl::PluginBackend::initCaptureAPI Found entry: 'opencv_videoio_capture_plugin_init_v1'
[ INFO:0@0.049] global backend_plugin.cpp:169 cv::impl::PluginBackend::checkCompatibility Video I/O: initialized 'FFmpeg OpenCV Video I/O Capture plugin': built with OpenCV 4.9 (ABI/API = 1/1), current OpenCV version is '4.9.0' (ABI/API = 1/1)
[ INFO:0@0.055] global backend_plugin.cpp:69 cv::impl::PluginBackend::initCaptureAPI Video I/O: plugin is ready to use 'FFmpeg OpenCV Video I/O Capture plugin'
[ INFO:0@0.058] global backend_plugin.cpp:84 cv::impl::PluginBackend::initWriterAPI Found entry: 'opencv_videoio_writer_plugin_init_v1'
[ INFO:0@0.061] global backend_plugin.cpp:169 cv::impl::PluginBackend::checkCompatibility Video I/O: initialized 'FFmpeg OpenCV Video I/O Writer plugin': built with OpenCV 4.9 (ABI/API = 1/1), current OpenCV version is '4.9.0' (ABI/API = 1/1)
[ INFO:0@0.065] global backend_plugin.cpp:103 cv::impl::PluginBackend::initWriterAPI Video I/O: plugin is ready to use 'FFmpeg OpenCV Video I/O Writer plugin'
[tcp @ 00000266b2f0d0c0] Connection to tcp://192.168.254.101:8000 failed: Error number -138 occurred
[rtmp @ 00000266b2f0cfc0] Cannot open connection tcp://192.168.254.101:8000
[ WARN:0@5.630] global cap.cpp:155 cv::VideoCapture::open VIDEOIO(FFMPEG): can't create capture
[DEBUG:0@5.632] global cap.cpp:225 cv::VideoCapture::open VIDEOIO: choosen backend does not work or wrong. Please make sure that your computer support chosen backend and OpenCV built with right flags.
Cannot open video source
[ INFO:1@5.661] global plugin_loader.impl.hpp:74 cv::plugin::impl::DynamicLib::libraryRelease unload C:\Users\me\src\opencv\.venv\Lib\site-packages\cv2\opencv_videoio_ffmpeg490_64.dll


    


    Here is the output of cv2.getBuildInformation()

    


    General configuration for OpenCV 4.9.0 =====================================
  Version control:               4.9.0

  Platform:
    Timestamp:                   2023-12-31T11:21:12Z
    Host:                        Windows 10.0.17763 AMD64
    CMake:                       3.24.2
    CMake generator:             Visual Studio 14 2015
    CMake build tool:            MSBuild.exe
    MSVC:                        1900
    Configuration:               Debug Release

  CPU/HW features:
    Baseline:                    SSE SSE2 SSE3
      requested:                 SSE3
    Dispatched code generation:  SSE4_1 SSE4_2 FP16 AVX AVX2
      requested:                 SSE4_1 SSE4_2 AVX FP16 AVX2 AVX512_SKX
      SSE4_1 (16 files):         + SSSE3 SSE4_1
      SSE4_2 (1 files):          + SSSE3 SSE4_1 POPCNT SSE4_2
      FP16 (0 files):            + SSSE3 SSE4_1 POPCNT SSE4_2 FP16 AVX
      AVX (8 files):             + SSSE3 SSE4_1 POPCNT SSE4_2 AVX
      AVX2 (36 files):           + SSSE3 SSE4_1 POPCNT SSE4_2 FP16 FMA3 AVX AVX2

  C/C++:
    Built as dynamic libs?:      NO
    C++ standard:                11
    C++ Compiler:                C:/Program Files (x86)/Microsoft Visual Studio 14.0/VC/bin/x86_amd64/cl.exe  (ver 19.0.24247.2)
    C++ flags (Release):         /DWIN32 /D_WINDOWS /W4 /GR  /D _CRT_SECURE_NO_DEPRECATE /D _CRT_NONSTDC_NO_DEPRECATE /D _SCL_SECURE_NO_WARNINGS /Gy /bigobj /Oi  /fp:precise     /EHa /wd4127 /wd4251 /wd4324 /wd4275 /wd4512 /wd4589 /wd4819 /MP  /O2 /Ob2 /DNDEBUG 
    C++ flags (Debug):           /DWIN32 /D_WINDOWS /W4 /GR  /D _CRT_SECURE_NO_DEPRECATE /D _CRT_NONSTDC_NO_DEPRECATE /D _SCL_SECURE_NO_WARNINGS /Gy /bigobj /Oi  /fp:precise     /EHa /wd4127 /wd4251 /wd4324 /wd4275 /wd4512 /wd4589 /wd4819 /MP  /Zi /Ob0 /Od /RTC1 
    C Compiler:                  C:/Program Files (x86)/Microsoft Visual Studio 14.0/VC/bin/x86_amd64/cl.exe
    C flags (Release):           /DWIN32 /D_WINDOWS /W3  /D _CRT_SECURE_NO_DEPRECATE /D _CRT_NONSTDC_NO_DEPRECATE /D _SCL_SECURE_NO_WARNINGS /Gy /bigobj /Oi  /fp:precise     /MP   /O2 /Ob2 /DNDEBUG 
    C flags (Debug):             /DWIN32 /D_WINDOWS /W3  /D _CRT_SECURE_NO_DEPRECATE /D _CRT_NONSTDC_NO_DEPRECATE /D _SCL_SECURE_NO_WARNINGS /Gy /bigobj /Oi  /fp:precise     /MP /Zi /Ob0 /Od /RTC1 
    Linker flags (Release):      /machine:x64  /NODEFAULTLIB:atlthunk.lib /INCREMENTAL:NO  /NODEFAULTLIB:libcmtd.lib /NODEFAULTLIB:libcpmtd.lib /NODEFAULTLIB:msvcrtd.lib
    Linker flags (Debug):        /machine:x64  /NODEFAULTLIB:atlthunk.lib /debug /INCREMENTAL  /NODEFAULTLIB:libcmt.lib /NODEFAULTLIB:libcpmt.lib /NODEFAULTLIB:msvcrt.lib
    ccache:                      NO
    Precompiled headers:         YES
    Extra dependencies:          wsock32 comctl32 gdi32 ole32 setupapi ws2_32
    3rdparty dependencies:       libprotobuf ade ittnotify libjpeg-turbo libwebp libpng libtiff libopenjp2 IlmImf zlib ippiw ippicv

  OpenCV modules:
    To be built:                 calib3d core dnn features2d flann gapi highgui imgcodecs imgproc ml objdetect photo python3 stitching video videoio
    Disabled:                    java world
    Disabled by dependency:      -
    Unavailable:                 python2 ts
    Applications:                -
    Documentation:               NO
    Non-free algorithms:         NO

  Windows RT support:            NO

  GUI:                           WIN32UI
    Win32 UI:                    YES
    VTK support:                 NO

  Media I/O: 
    ZLib:                        build (ver 1.3)
    JPEG:                        build-libjpeg-turbo (ver 2.1.3-62)
      SIMD Support Request:      YES
      SIMD Support:              NO
    WEBP:                        build (ver encoder: 0x020f)
    PNG:                         build (ver 1.6.37)
    TIFF:                        build (ver 42 - 4.2.0)
    JPEG 2000:                   build (ver 2.5.0)
    OpenEXR:                     build (ver 2.3.0)
    HDR:                         YES
    SUNRASTER:                   YES
    PXM:                         YES
    PFM:                         YES

  Video I/O:
    DC1394:                      NO
    FFMPEG:                      YES (prebuilt binaries)
      avcodec:                   YES (58.134.100)
      avformat:                  YES (58.76.100)
      avutil:                    YES (56.70.100)
      swscale:                   YES (5.9.100)
      avresample:                YES (4.0.0)
    GStreamer:                   NO
    DirectShow:                  YES
    Media Foundation:            YES
      DXVA:                      YES

  Parallel framework:            Concurrency

  Trace:                         YES (with Intel ITT)

  Other third-party libraries:
    Intel IPP:                   2021.11.0 [2021.11.0]
           at:                   D:/a/opencv-python/opencv-python/_skbuild/win-amd64-3.7/cmake-build/3rdparty/ippicv/ippicv_win/icv
    Intel IPP IW:                sources (2021.11.0)
              at:                D:/a/opencv-python/opencv-python/_skbuild/win-amd64-3.7/cmake-build/3rdparty/ippicv/ippicv_win/iw
    Lapack:                      NO
    Eigen:                       NO
    Custom HAL:                  NO
    Protobuf:                    build (3.19.1)
    Flatbuffers:                 builtin/3rdparty (23.5.9)

  OpenCL:                        YES (NVD3D11)
    Include path:                D:/a/opencv-python/opencv-python/opencv/3rdparty/include/opencl/1.2
    Link libraries:              Dynamic load

  Python 3:
    Interpreter:                 C:/hostedtoolcache/windows/Python/3.7.9/x64/python.exe (ver 3.7.9)
    Libraries:                   C:/hostedtoolcache/windows/Python/3.7.9/x64/libs/python37.lib (ver 3.7.9)
    numpy:                       C:/hostedtoolcache/windows/Python/3.7.9/x64/lib/site-packages/numpy/core/include (ver 1.17.0)
    install path:                python/cv2/python-3

  Python (for build):            C:\hostedtoolcache\windows\Python\3.7.9\x64\python.exe

  Java:                          
    ant:                         NO
    Java:                        YES (ver 1.8.0.392)
    JNI:                         C:/hostedtoolcache/windows/Java_Temurin-Hotspot_jdk/8.0.392-8/x64/include C:/hostedtoolcache/windows/Java_Temurin-Hotspot_jdk/8.0.392-8/x64/include/win32 C:/hostedtoolcache/windows/Java_Temurin-Hotspot_jdk/8.0.392-8/x64/include
    Java wrappers:               NO
    Java tests:                  NO

  Install to:                    D:/a/opencv-python/opencv-python/_skbuild/win-amd64-3.7/cmake-install
-----------------------------------------------------------------


    


    edit : Receiving the stream with ffplay from command line :

    


    >ffplay.exe -i "rtmp://0.0.0.0:8000/live"  -listen 1 -f flv
ffplay version 2024-02-04-git-7375a6ca7b-full_build-www.gyan.dev Copyright (c) 2003-2024 the FFmpeg developers
  built with gcc 12.2.0 (Rev10, Built by MSYS2 project)
  configuration: --enable-gpl --enable-version3 --enable-static --pkg-config=pkgconf --disable-w32threads --disable-autodetect --enable-fontconfig --enable-iconv --enable-gnutls --enable-libxml2 --enable-gmp --enable-bzlib --enable-lzma --enable-libsnappy --enable-zlib --enable-librist --enable-libsrt --enable-libssh --enable-libzmq --enable-avisynth --enable-libbluray --enable-libcaca --enable-sdl2 --enable-libaribb24 --enable-libaribcaption --enable-libdav1d --enable-libdavs2 --enable-libuavs3d --enable-libzvbi --enable-librav1e --enable-libsvtav1 --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxavs2 --enable-libxvid --enable-libaom --enable-libjxl --enable-libopenjpeg --enable-libvpx --enable-mediafoundation --enable-libass --enable-frei0r --enable-libfreetype --enable-libfribidi --enable-libharfbuzz --enable-liblensfun --enable-libvidstab --enable-libvmaf --enable-libzimg --enable-amf --enable-cuda-llvm --enable-cuvid --enable-ffnvcodec --enable-nvdec --enable-nvenc --enable-dxva2 --enable-d3d11va --enable-libvpl --enable-libshaderc --enable-vulkan --enable-libplacebo --enable-opencl --enable-libcdio --enable-libgme --enable-libmodplug --enable-libopenmpt --enable-libopencore-amrwb --enable-libmp3lame --enable-libshine --enable-libtheora --enable-libtwolame --enable-libvo-amrwbenc --enable-libcodec2 --enable-libilbc --enable-libgsm --enable-libopencore-amrnb --enable-libopus --enable-libspeex --enable-libvorbis --enable-ladspa --enable-libbs2b --enable-libflite --enable-libmysofa --enable-librubberband --enable-libsoxr --enable-chromaprint
  libavutil      58. 36.101 / 58. 36.101
  libavcodec     60. 38.100 / 60. 38.100
  libavformat    60. 20.100 / 60. 20.100
  libavdevice    60.  4.100 / 60.  4.100
  libavfilter     9. 17.100 /  9. 17.100
  libswscale      7.  6.100 /  7.  6.100
  libswresample   4. 13.100 /  4. 13.100
  libpostproc    57.  4.100 / 57.  4.100
[rtmp @ 0000018a564ed340] Unexpected stream , expecting livef=0/0
    Last message repeated 1 times
Input #0, flv, from 'rtmp://0.0.0.0:8000/live':KB sq=    0B f=0/0
  Metadata:
    fileSize        : 0
    audiochannels   : 2
    2.1             : false
    3.1             : false
    4.0             : false
    4.1             : false
    5.1             : false
    7.1             : false
    encoder         : obs-output module (libobs version 30.0.2)
  Duration: 00:00:00.00, start: 0.000000, bitrate: N/A
  Stream #0:0: Audio: aac (LC), 48000 Hz, stereo, fltp, 163 kb/s
  Stream #0:1: Video: h264 (Constrained Baseline), yuv420p(tv, bt709, progressive), 1280x720 [SAR 1:1 DAR 16:9], 2560 kb/s, 30 fps, 30 tbr, 1k tbn
   7.54 A-V: -0.024 fd=  18 aq=   24KB vq=  498KB sq=    0B f=0/0