Recherche avancée

Médias (1)

Mot : - Tags -/bug

Autres articles (61)

  • Websites made ​​with MediaSPIP

    2 mai 2011, par

    This page lists some websites based on MediaSPIP.

  • Creating farms of unique websites

    13 avril 2011, par

    MediaSPIP platforms can be installed as a farm, with a single "core" hosted on a dedicated server and used by multiple websites.
    This allows (among other things) : implementation costs to be shared between several different projects / individuals rapid deployment of multiple unique sites creation of groups of like-minded sites, making it possible to browse media in a more controlled and selective environment than the major "open" (...)

  • Des sites réalisés avec MediaSPIP

    2 mai 2011, par

    Cette page présente quelques-uns des sites fonctionnant sous MediaSPIP.
    Vous pouvez bien entendu ajouter le votre grâce au formulaire en bas de page.

Sur d’autres sites (9225)

  • FFMPEG compiled binaries don't run using MinGW

    9 juin 2015, par Paul Knopf

    I am trying to build windows executables/dlls for Windows XP, and they are not working. They are the correct architecture. They run fine on my Windows 8 device machine.

    I used dependency walker to find missing DLLs, and all were present.

    Here are the compiled executables I am trying to run.

    I ran the windows build script for ffmpeg.

    Here is a dumpbin /headers ffmpeg.exe

    Microsoft (R) COFF/PE Dumper Version 10.00.30319.01
    Copyright (C) Microsoft Corporation.  All rights reserved.


    Dump of file ffmpeg.exe

    PE signature found

    File Type: EXECUTABLE IMAGE

    FILE HEADER VALUES
                14C machine (x86)
                  7 number of sections
              51A40 time date stamp Sun Jan 04 15:53:20 1970
                  0 file pointer to symbol table
                  0 number of symbols
                 E0 size of optional header
                32F characteristics
                      Relocations stripped
                      Executable
                      Line numbers stripped
                      Symbols stripped
                      Application can handle large (>2GB) addresses
                      32 bit word machine
                      Debug information stripped

    OPTIONAL HEADER VALUES
                10B magic # (PE32)
               2.25 linker version
              41400 size of code
              4FA00 size of initialized data
               1200 size of uninitialized data
               14E0 entry point (004014E0)
               1000 base of code
              43000 base of data
             400000 image base (00400000 to 00456FFF)
               1000 section alignment
                200 file alignment
               4.00 operating system version
               1.00 image version
               4.00 subsystem version
                  0 Win32 version
              57000 size of image
                400 size of headers
              597A9 checksum
                  3 subsystem (Windows CUI)
                140 DLL characteristics
                      Dynamic base
                      NX compatible
             200000 size of stack reserve
               1000 size of stack commit
             100000 size of heap reserve
               1000 size of heap commit
                  0 loader flags
                 10 number of directories
                  0 [       0] RVA [size] of Export Directory
              51000 [    36F0] RVA [size] of Import Directory
                  0 [       0] RVA [size] of Resource Directory
                  0 [       0] RVA [size] of Exception Directory
                  0 [       0] RVA [size] of Certificates Directory
                  0 [       0] RVA [size] of Base Relocation Directory
                  0 [       0] RVA [size] of Debug Directory
                  0 [       0] RVA [size] of Architecture Directory
                  0 [       0] RVA [size] of Global Pointer Directory
              56004 [      18] RVA [size] of Thread Storage Directory
                  0 [       0] RVA [size] of Load Configuration Directory
                  0 [       0] RVA [size] of Bound Import Directory
              517F0 [     6C4] RVA [size] of Import Address Table Directory
                  0 [       0] RVA [size] of Delay Import Directory
                  0 [       0] RVA [size] of COM Descriptor Directory
                  0 [       0] RVA [size] of Reserved Directory


    SECTION HEADER #1
      .text name
      412BC virtual size
       1000 virtual address (00401000 to 004422BB)
      41400 size of raw data
        400 file pointer to raw data (00000400 to 000417FF)
          0 file pointer to relocation table
          0 file pointer to line numbers
          0 number of relocations
          0 number of line numbers
    60500060 flags
            Code
            Initialized Data
            RESERVED - UNKNOWN
            RESERVED - UNKNOWN
            Execute Read

    SECTION HEADER #2
      .data name
        19C virtual size
      43000 virtual address (00443000 to 0044319B)
        200 size of raw data
      41800 file pointer to raw data (00041800 to 000419FF)
          0 file pointer to relocation table
          0 file pointer to line numbers
          0 number of relocations
          0 number of line numbers
    C0700040 flags
            Initialized Data
            RESERVED - UNKNOWN
            RESERVED - UNKNOWN
            RESERVED - UNKNOWN
            Read Write

    SECTION HEADER #3
     .rdata name
       A7D8 virtual size
      44000 virtual address (00444000 to 0044E7D7)
       A800 size of raw data
      41A00 file pointer to raw data (00041A00 to 0004C1FF)
          0 file pointer to relocation table
          0 file pointer to line numbers
          0 number of relocations
          0 number of line numbers
    40700040 flags
            Initialized Data
            RESERVED - UNKNOWN
            RESERVED - UNKNOWN
            RESERVED - UNKNOWN
            Read Only

    SECTION HEADER #4
       .bss name
       1200 virtual size
      4F000 virtual address (0044F000 to 004501FF)
          0 size of raw data
          0 file pointer to raw data
          0 file pointer to relocation table
          0 file pointer to line numbers
          0 number of relocations
          0 number of line numbers
    C0700080 flags
            Uninitialized Data
            RESERVED - UNKNOWN
            RESERVED - UNKNOWN
            RESERVED - UNKNOWN
            Read Write

    SECTION HEADER #5
     .idata name
       36F0 virtual size
      51000 virtual address (00451000 to 004546EF)
       3800 size of raw data
      4C200 file pointer to raw data (0004C200 to 0004F9FF)
          0 file pointer to relocation table
          0 file pointer to line numbers
          0 number of relocations
          0 number of line numbers
    C0300040 flags
            Initialized Data
            RESERVED - UNKNOWN
            RESERVED - UNKNOWN
            Read Write

    SECTION HEADER #6
       .CRT name
         3C virtual size
      55000 virtual address (00455000 to 0045503B)
        200 size of raw data
      4FA00 file pointer to raw data (0004FA00 to 0004FBFF)
          0 file pointer to relocation table
          0 file pointer to line numbers
          0 number of relocations
          0 number of line numbers
    C0300040 flags
            Initialized Data
            RESERVED - UNKNOWN
            RESERVED - UNKNOWN
            Read Write

    SECTION HEADER #7
       .tls name
         20 virtual size
      56000 virtual address (00456000 to 0045601F)
        200 size of raw data
      4FC00 file pointer to raw data (0004FC00 to 0004FDFF)
          0 file pointer to relocation table
          0 file pointer to line numbers
          0 number of relocations
          0 number of line numbers
    C0300040 flags
            Initialized Data
            RESERVED - UNKNOWN
            RESERVED - UNKNOWN
            Read Write

     Summary

           1000 .CRT
           2000 .bss
           1000 .data
           4000 .idata
           B000 .rdata
          42000 .text
           1000 .tls

    When I attempt to run the executable on XP, it just closes. There is no "missing dll" messages, nor anything in the event viewer.

  • GDPR Compliance Checklist : A Detailed Walkthrough

    14 septembre 2023, par Erin — GDPR

    As digital transformation drives global economies, data has become a valuable currency to businesses of all shapes and sizes. As a result, the complex issue of data privacy is often in the spotlight.

    The General Data Protection Regulation (GDPR) is the key legal framework in the European Union to protect individual privacy and regulate business data handling. 

    Compliance with the GDPR is not just a legal mandate, it’s also good business. An 86% majority of users want more control over their data and 47% of users have switched providers over data privacy concerns.

    To help guide your business decisions around user privacy, this article will cover the key principles of GDPR, including a comprehensive GDPR compliance checklist.

    The key principles and requirements of GDPR

    Before we can translate GDPR’s objectives into practical steps, let’s begin with the defining features and key principles.

    GDPR : An overview

    The GDPR bolsters and unifies data protection standards for everyone within the EU. Enacted in 2018, it represented a seismic shift for companies and public authorities alike in protecting personal information. Its primary objective is to offer greater control to individuals over their data and to hold organisations accountable for its protection.

    GDPR establishes a legal framework that mandates corporate compliance with key principles to ensure user data security, transparency and choice. It sets the terms for your organisation’s privacy practices and the landscape of legal obligations you must navigate in data handling. 

    Key principles of GDPR

    There are seven core principles pivotal to GDPR compliance, which provide a roadmap for ethical and legal data practices.

    An infographic showing the 7 core principles of GDPR which are
    • Lawfulness, fairness and transparency : This principle demands lawful and fair processing of personal data. Companies should be transparent about their data processing activities, providing clear information in an accessible form.
    • Purpose limitation : Personal data should be collected for explicit, legitimate purposes and not further processed in a way incompatible with those purposes. This demands careful planning of data processing activities.
    • Data minimisation : Companies should only collect personal data that are necessary for their specified purposes, as anything more than this is illegal. This principle emphasises the importance of limiting scope, rather than performing blanket data collection.
    • Accuracy : This principle calls for maintaining data that is accurate, up-to-date and not misleading. Regular internal audits and updates are crucial to following this principle.
    • Storage limitation : Personal data should only be kept for as long as necessary for the purposes for which it was collected. This underscores the need for a detailed retention policy in your GDPR compliance efforts.
    • Integrity and confidentiality : Companies should protect personal data from unauthorised or unlawful processing and accidental loss or damage. Your organisation’s technical security measures play a vital role in this.
    • Accountability : Organisations should be able to demonstrate their compliance with GDPR principles. This underscores the importance of records of processing activities and regular audits as part of your compliance checklist.

    The importance of GDPR compliance for businesses

    Embracing GDPR compliance isn’t merely a matter of avoiding penalties — it’s a commitment to principles that reflect integrity, transparency and respect for personal data. At Matomo, we champion these principles, empowering companies with powerful and compliant web analytics. We make the compliance journey accessible and straightforward, making sure website analytics aligns with legal obligations and ethical practices.

    The implications of non-compliance

    It’s easy to highlight the dramatic fines imposed on tech giants such as Google and Meta. However, it’s essential to recognise that GDPR compliance extends to all companies, including small businesses — for whom even smaller fines can have a significant impact.

    The implications of non-compliance aren’t limited to financial penalties alone, either. Failing to meet obligations can tarnish reputations, erode trust and hinder business activities. Non-compliance could lead to a breach of privacy policy, causing a ripple effect that may be challenging to overcome.

    The potential benefits of being GDPR compliant

    Adhering to GDPR regulations is more than a checkbox on a form — it’s a comprehensive approach to handling personal data responsibly. It fosters trust, opens doors to European customers and builds enduring relationships with individuals whose rights are protected. In fulfilling these obligations and practices, businesses not only meet legal requirements but also foster a culture of ethical conduct and business success.

    Comprehensive GDPR compliance checklist

    Ensuring GDPR compliance may seem like a complex task, but this detailed checklist will simplify your journey. From consent management to data security, we’ve got you covered.

    A sample of a GDPR compliance checklist, created by summarizing the points in this section of this article.

    Establish personal data collection and consent management

    When it comes to GDPR compliance, not all consent is created equal. Two distinct forms exist : explicit consent and implied consent. But what exactly sets them apart, and why does it matter to your organisational measures ?

    Explicit consent from users means that the individual has unequivocally agreed to the processing of personal data. It’s an unambiguous agreement, often obtained through a deliberate action like ticking a box. Details are paramount, as the person giving consent must be fully informed about the processing activities.

    • Inform clearly : Use plain language to explain how data will be used and be transparent about processing practices.
    • Obtain active agreement : Use forms or checkboxes (not pre-ticked boxes) to ensure active participation and that you are obtaining explicit user consent.
    • Document it : Keep records of consent, including when and how it was obtained, as a crucial part of your compliance efforts.
    • Facilitate withdrawal : Use consent mechanisms that allow for easy withdrawal of consent for users who decide to opt out.
    • Manage consent forms : Tools like Matomo’s Consent Management Platform can provide accessible forms that not only enhance transparency but also empower individuals, allowing them to feel in control of their details and rights.

    Facilitate data subject rights and access requests

    GDPR emphasises individual rights by empowering users with control over their personal data processing. Here’s a succinct breakdown :

    • Know the rights of individuals : GDPR outlines individual rights such as data access, error rectification, erasure and data portability, allowing individuals to guide how their details are used, processed or shared.
    • Simplify complying with access requests : Companies must respond to access requests efficiently, usually within one month, without undue delay, reflecting organisational measures of respect.
    • Employ ethical and compliant digital analytics : As a leader in ethical web analytics, Matomo subtly aids in compliance efforts, protecting privacy without compromising functionality.

    These practices align with a modern understanding of privacy, emphasising more than legal obligations. By employing Matomo, companies simplify the processing of access requests, which fosters transparency and user control over personal data.

    Implement clear data privacy practices

    Data privacy and consent mechanisms are key tools for compliance. Crafting a comprehensive privacy policy helps protect individuals’ rights and provides integrity in personal data processing. Designing sites and applications with data protection in mind ensures your compliance from the ground-up.

    • Create an easy to understand privacy policy : Create a clear, GDPR-compliant privacy policy that details processing activities, storage limitations and organisational measures, all in plain language. 

    By implementing these steps, companies not only adhere to their legal obligations but also foster an inclusive community that values privacy and ethics. Whether you’re an IT professional or marketer, Matomo’s platform can guide you through the maze of GDPR complexities, inspiring positive change towards responsible data handling.

    Implement data storage limitations and robust security

    Data storage and security are foundational elements of compliance efforts. Companies must foster a proactive approach to preventing data breaches by understanding potential cyberthreats and enforcing appropriate security controls across applications and infrastructures.

    An infographic of a statistic from the General Data Protection Regulation
    • Implement storage limitations : Define limitations on time and scope to avert undue retention and protect personal details.
    • Embrace technical security : Utilise secure processes like encryption, access controls, firewalls and so on, bolstering protection by design.
    • Establish a comprehensive security policy : Align security practices with privacy laws and regulations, including GDPR.
    • React swiftly to personal data breaches : A security breach requires an immediate response, without undue delay, to honour legal obligations and maintain customer trust. Develop a plan for notifying supervisory authorities and affected individuals promptly in the event of a personal data breach.

    Security measures for personal data are about more than just fulfilling legal obligations — they’re about building a safe and ethical digital ecosystem that instils confidence in customers.

    Keep cross-border data transfers in mind

    Cross-border data transfers present a unique challenge, with increased complexity due to varying data privacy laws across regions. You must understand the respective regulations of participating countries and align your compliance practices appropriately to respect all that are relevant to your organisation. 

    For example, data privacy laws in the US are generally more lax than the GDPR so US companies taking on EU customers must hold themselves to a higher standard, with stricter controls placed on their data processing practices.

    • Evaluate third-party services : For companies utilising global networks of third-party services, be sure to select providers that maintain ongoing knowledge and vigilance towards privacy law compliance. Platforms like Matomo that innately prioritise transparency and privacy, have implemented robust security measures, and document transfers diligently are worth considering. 

    Conduct internal audits and compliance checks

    Compliance is not a “one and done” setup, but an ongoing journey requiring regular internal audits. Systems settings can drift over time, and datasets can become increasingly complex as companies scale. Human error happens, too. Audits identify gaps in your compliance efforts to guide actionable improvements. 

    • Conduct regular audits : Stay proactive with internal audits and systematic monitoring, adapting policies to align with privacy laws. Clarity in privacy notices and cookie banners fosters confidence, while regular assessments ensure alignment with GDPR requirements.
    • Ensure transparency : Platforms like Matomo simplify audits, offering valuable insights and support for ethical web analytics and transparency. The right platform can increase visibility and make generating your reports easier. Integrating these processes guarantees GDPR-aligned measures while emphasising data ownership and customer-centric values.
    • Educate and train staff : Engage in ongoing staff education and training on GDPR compliance, privacy policies, and their related responsibilities.

    Case study : GDPR compliance in action

    Achieving compliance with the General Data Protection Regulation (GDPR) stands as a paramount concern for businesses worldwide. Both small and large companies have embarked on this journey, implementing measures and revising privacy policies to conform to these regulations.

    Typeform

    Based in Ireland, Typeform, a company dealing with online forms, took GDPR compliance very seriously. Here’s how they achieved it :

    1. Conducting a data protection impact assessment (DPIA) : This vital step helped them assess personal data breach risks and enabled systematic monitoring of potential challenges.
    2. Implementing technical and organisational measures : Security measures such as encryption, access control and drafting a security policy reinforced their personal data processing mechanisms.
    3. Revamping privacy policy : They transformed their privacy policy with accessible, plain language, making it clear and user-friendly.
    4. Appointing a data protection officer (DPO) : This aligned with their core activities and strengthened their compliance efforts.

    The benefits for Typeform were profound :

    • Enhanced customer trust and confidence
    • Reduced risk of fines and penalties
    • Bolstered data security and privacy
    • Improved brand reputation, positioning them favourably among European customers

    Ensuring GDPR Compliance with Matomo Analytics

    Matomo is more than just an analytics platform ; it is a trusted guide in the realm of data privacy. Our mission is to empower users with full data ownership, fostering an inclusive digital community built on trust and transparency. Our suite of features has been meticulously designed to align with GDPR regulations, ensuring that businesses can navigate the complexities of compliance with ease and confidence.

    1. Data Anonymisation

    Matomo’s focus on ethical digital analytics means the platform allows for the anonymisation of user data, ensuring that individual identities remain protected.

    2. Robust GDPR Management

    Beyond just a GDPR Manager, Matomo provides an encompassing framework to streamline compliance activities. From managing user consent to meticulous record-keeping of processing activities, Matomo ensures you are always a step ahead.

    3. User Empowerment with Opt-Out Capabilities

    Matomo respects user choices. The platform offers users an easy way to opt-out of all tracking, giving them control over their data.

    4. First-party Cookies as the Standard

    By using first-party cookies by default, Matomo ensures data remains with the website owner, minimising potential breaches or misuse.

    5. Transparent Data Collection Practices

    Users have the right to know their data. With Matomo, they can view the exact data being collected, reinforcing a transparent relationship between businesses and their users.

    6. Visitor Data Management

    Upon request, Matomo offers capabilities to delete visitor data, aligning with the GDPR’s right to be forgotten.

    7. Data Ownership and Privacy Assurance

    Unlike other web analytics platforms, with Matomo, you retain full ownership of your data and can rest assured that it is not being used for other purposes such as advertising.

    8. IP Anonymisation

    Protecting user location details, Matomo anonymises IP addresses, adding an additional layer of privacy.

    9. Customisable Data Visualisation

    Recognising that not all data is essential, Matomo allows the disabling of visitor logs and profiles, giving businesses the flexibility to decide what data they track.

    By taking a holistic approach to GDPR compliance, Matomo streamlines the processes for you and ensures you follow the legal and ethical best practices.

    Screenshot showing the advanced GDPR manager in the Matomo dashboard

    Start your GDPR compliance journey today

    The global focus on data privacy requires using a GDPR compliance checklist. With 137 countries implementing data protection laws (UN), companies must align with international standards. Compliance, after all, goes beyond avoiding breaches— it’s about upholding privacy and building trust.

    As your trusted guide, Matomo invites you on this GDPR journey. With us, you’ll uphold privacy obligations and manage your processing activities effectively. Compliance isn’t a one-time task but a continuous journey to enhance practices and align with individual rights. Start this vital journey with Matomo today. Try it free for 21-days. No credit card required.

    Disclaimer

    We are not lawyers and don’t claim to be. The information provided here is to help give an introduction to GDPR. We encourage every business and website to take data privacy seriously and discuss these issues with your lawyer if you have any concerns.

  • The Ultimate Guide to HeatMap Software

    20 septembre 2021, par Ben Erskine — Analytics Tips, Plugins, Heatmaps

    One of the most effective ways to improve the user experience on your website is to use heatmap software. As well as in-depth insight on how to improve your website and funnels, user behaviour analytics complement traditional web metrics with insights from your customers’ point of view. 

    Heatmap software shows actual user behaviour. That means that you have a visual representation of why a customer might not be converting instead of guessing. 

    By tracking clicks, mouse movement, and page scrolling as well as analysing above the fold content engagement and overall session recordings, heatmap software helps improve user experience and therefore customer retention and conversions.  

    Matomo Heatmaps - Hotjar alternative

    What is heatmap software ?

    Heatmap software is a data visualisation tool that uses colour to show what actions a user is taking on a website. 

    If there is a design element on a page that many users engage with, it will show as red/hot. For elements that are less engaging, it will show on the analysis as blue/cold. 
     
    Heatmap software like Matomo helps businesses to improve user experience and increase conversions by tracking elements such as :
    Using data visualisation software like a heatmap provides more in-depth data when combined with standard website metrics. 

    What is heatmap software used for ?

    Heatmap software tracks website user behaviour to improve website performance and increase conversions. 

    Heatmaps can show you a detailed analysis of : 

    • Where visitors are clicking (or not clicking) 
    • Where visitors are hovering with their mouse
    • How far users are scrolling or stopping 
    • Where the focus is above the fold 
    • What roadblocks or frictions customers are facing in the sales funnel

    Analysing activity on your website and across channels from your customers point of view is critical in developing a customer-centric business model. 

    This is because heatmaps not only show you what customers are doing but why they are doing it. 

    Heatmap software is ideal for businesses updating and redesigning websites. It also helps to answer important growth questions such as “how can we improve our user experience ?” and “why is our sales funnel not converting better ?”. 

    The benefits of using data visualisation like heatmaps for your website

    Heatmaps are critical for improving websites because they drastically improve customer experience. 

    Customer experience is one of the most important factors in modern business success. A Walker study found that customer experience is one of the biggest differentiators between brands, overtaking other factors such as price. 

    Where straightforward website metrics show customers left a page without action, data visualisation and session recordings show what happens in between them arriving and leaving. This gives web developers and marketers invaluable insights to improve website design and ultimately increase conversions. 

    How heatmap software improves your website and conversions

    There are a few key ways that heatmap software boosts website performance and conversions. All of them focus on both creating a seamless buyer journey and using data to improve results over time. 

    How heatmap software improves conversions ; 

    • By improving UX and usability70% of online businesses fail due to bad usability. Heatmaps identify user frustrations and optimise accordingly 
    • By improving content structure – Heatmaps take the guesswork out of design layout and content structure by showing real visitor experiences on your website 
    • By comparing A/B landing pages – Using heatmaps on alternate landing pages can show you why conversions are working or not working based on user activity on the page
    • By optimising across devices – See how your visitors are interacting with your content to learn how well optimised your website is for various devices and remove roadblocks 

    Heatmap analytics you need to improve website user experience

    Click heatmap

    Click heatmaps are useful for two key reasons.

    Firstly, it shows where website users are clicking. 

    Heatmaps that show clicks give you a visual representation of whether copy and CTA links are clear from the customers’ point of view. It can also show whether a customer is clicking on a design feature that doesn’t link anywhere. 

    Secondly, it shows where website users are not clicking. This is just as important when developing funnels and improving user experiences.

    For example, you may have a CTA button for a free trial or purchase. A click heatmap analysis would show if this isn’t clicked on mobile devices and informs developers that it needs to be more mobile-friendly.

    Mouse move or hover heatmap

    Like a click heatmap, a mouse hover heatmap shows how you can improve the overall user experience.

    For example, hover heatmaps identify where your visitors engage on a particular webpage. Ideally, of course, you want them to engage with CTAs. Analysing their mouse movements or where they are hovering for more information gives you an indication of any page elements that are distracting them or not working.

    Matomo's heatmaps feature

    Scroll heatmap

    scroll heatmap uses colours to visualise how far down in a page your visitors scroll. For most web pages, the top will have the most impressions and will naturally get less views (i.e. get “colder” on the heatmap) further down the page. 

    This lets you find out if there is important content positioned too far down the page or if the page is designed to encourage users to keep scrolling.

    No matter how good your product or service is, it won’t convert if potential customers aren’t engaged and scrolling far enough to see it.

    Above the fold analysis 

    Above the fold is the content that a visitor sees without scrolling. 

    In a heatmap, the “Average Above the Fold” line will show you how much content your visitors see on average when they open your page. It also shows whether the page design is engaging, whether it encourages visitors to keep scrolling, and whether important information is too far down the page and therefore being missed. 

    Above the fold analysis is arguably the most important as this is the section that the highest number of traffic will see. Using this information ensures that the right content for conversion is seen by the highest number of visitors. 

    Session recording

    Session Recording lets you record a real visitor session, so you can see clicks, mouse movements, scrolls, window resizes, page changes, and form interactions all in one. 

    They allow you to understand the experience from the point of view of your visitor and then optimise your website to maximise your success.

    Heatmap software like Matomo takes this one step further and allows you to gather session recordings for individual segments. By analysing sessions based on segments, you can further personalise and optimise based on customer history and patterns.

    Final thoughts on heatmap software 

    Heatmap software improves your user experience by easily spotting critical issues that you can then address. 

    As well as that, heatmap analytics like clicks, mouse movement, scroll, above the fold analysis and session recordings increase your marketing ROI by making the most of your existing traffic. 

    It’s a win-win ! 

    Now that you know what heatmap software is, the benefits of using heatmaps on your website and how it can improve your user experience, check out more handy resources.

    10 Proven Ways Heatmaps Improve Website Conversions

    How to use Behavioural Analytics to Improve Website Performance

    Heatmap Overview Video

    Session Recording Overview Video